Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 LinkedIn Features to Grow Your Business

10 LinkedIn Features to Grow Your Business | Public Relations & Social Media Insight | Scoop.it
LinkedIn may not be the most exciting or fun social network out there, but it’s an amazing tool for businesses – if you master it and make full use of its features you can really help your business in the long run. I personally use LinkedIn quite often for business reasons (what else, after all?) and I found it has lots of amazing benefits. LinkedIn is great for: - Networking - Lead generation - Promotional purposes (paid and un-paid) The trick with LinkedIn is to know all the little secrets so you can make full use of the popular social network. It has lots of interesting features that not everybody knows about and they launch new ones at a very rapid rate, probably due to their perpetually increasing number of users, so it can be very hard to keep up and know which features to use to get the most out of LinkedIn. This has been bugging me lately so I decided to make a to-the-point list with LinkedIn’s most relevant features for businesses....
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Six Hashtag Tools For Twitter Marketing | Business 2 Community

Six Hashtag Tools For Twitter Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Jeff Domansky's insight:

A couple of these tools were new to me.

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LinkedIn Improves Its Search | Mashable

LinkedIn Improves Its Search | Mashable | Public Relations & Social Media Insight | Scoop.it

Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...

Jeff Domansky's insight:

Overdue, but welcome...

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A Simple Tool That Makes Bloggers Drool | Forbes

A Simple Tool That Makes Bloggers Drool | Forbes | Public Relations & Social Media Insight | Scoop.it

Retailers, take heed. This new trend in content marketing could make a big difference for your business. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. In my experience they do well on Facebook, too!

 

A recent Saint Patrick’s Day Wedding Inspiration board that we posted on www.greenbrideguide.com got 173 likes and 15 shares within hours of posting. Our color board on Chevron Wedding Details got 172 likes and 15 shares. In general, our color board posts are outperforming our single image posts by a factor of 10x or more!...

Jeff Domansky's insight:

Interesting possibilities for content marketing and PR.

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Twitter Chats for Public Relations & Marketing | Cisionblog

Twitter Chats for Public Relations & Marketing | Cisionblog | Public Relations & Social Media Insight | Scoop.it

A list of PR & Marketing chats on Twitter that can help you meet new people and hone your craft!

 

It has been about six months since our last roundup of PR & Marketing chats on Twitter and it’s time for an update! Industry Twitter chats serve as a source of information, inspiration and brainstorming, and also a place to meet new people in the field.

 

We have added some additional chats since our last roundup and if there are any we missed, be sure to leave us a note in the comments...-

Jeff Domansky's insight:

Nice update to a useful resource from Cision...

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Business Blog Post Ideas and Planning | Soshable

Business Blog Post Ideas and Planning | Soshable | Public Relations & Social Media Insight | Scoop.it

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.

What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.

 

With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.,,,

Jeff Domansky's insight:

A little blogging inspiration from JD Rucker.

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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Media Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

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Hamid Ahmad's curator insight, March 3, 2013 12:36 AM

Explore Business Strategies through social media, they are here to stay....

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Global brands 'strike a pose' on Instagram: Social marketing's next star?

Global brands 'strike a pose' on Instagram: Social marketing's next star? | Public Relations & Social Media Insight | Scoop.it

Social media marketing requires businesses to remain up to date with the latest platforms, and Instagram makes a case for widespread adoption. Social media marketing evolves as companies embrace new networks that prove to generate conversions and business for brands.

 

In 2012, Pinterest marketing went through its coming of age, outpacing many other networks in terms of growth, referral traffic and adoption. Pinterest continues to expand and add new features to its ever-adapting interface, but the service is no longer the social-media newcomer – that prize goes to Instagram. Of course, the picture-sharing network has been around for a few years now, but businesses have just caught on to Instagram’s content marketing benefits.

 

With more than 90 million monthly active users uploading approximately 40 million photos per day, Instagram has already been adopted by 59 percent of the world’s top brands. In Simply Measured’s latest report on Instagram’s growth, the source notes strong audience growth for major brands and a wider gap for those who haven’t created an account yet.

 

Since the last report in November 2012, Instagram grew 9 percent. More, Instagram accounts with more than 10,000 followers grew 6 percent since November 2012, and profiles with 20,000 plus followers grew a percentage point in the same time period. As for brands with more than 100,000 followers, they experienced a 2 percent growth between November 2012 and February 2013....

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Science reveals what really increases Twitter followers | Poynter

Science reveals what really increases Twitter followers | Poynter | Public Relations & Social Media Insight | Scoop.it

The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all.

 

“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”...

Jeff Domansky's insight:

Valuable insight and guidance for tweeters...

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Tom Fair's comment, February 26, 2013 9:26 PM
I'm glad someone is approaching this issue with a scientific mindset. This is good work!
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6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog

6 Tips on How to Use Twitter's New Vine Video App for Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
How could you use Vine for marketing?

Viddy thinks that 15 seconds is the right length for a video short message while Vine has chosen 6 seconds. Maybe there is some science behind both but let’s look at some possible ideas for marketing with a short video.

 

Here are 6 ideas...

Jeff Domansky's insight:

Great suggestions for Vine from Jeff Bullas.

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37 Ways To Thrive On Linkedin | DreamGrow

37 Ways To Thrive On Linkedin | DreamGrow | Public Relations & Social Media Insight | Scoop.it

... Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence.

 

The reality is that when used correctly, especially in the B-to-B space, LinkedIn can generate tremendous results.  Staying active on LinkedIn is easier than you think – for only 15 minutes a few times a week you can participate on LinkedIn and get results....

Jeff Domansky's insight:

Nice 'n practical LinkedIn tips...

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Two Questions That Stump Businesses About Content Marketing | MPDailyFix

Two Questions That Stump Businesses About Content Marketing | MPDailyFix | Public Relations & Social Media Insight | Scoop.it

...Incorporating a “content readiness” workstream at the front end of a project can yield tremendous long-term business benefits. The planning stage for content is critical to move forward with an experience that exceeds user expectations and moves the business closer to its goals. That means understanding existing content, identifying missing ingredients, and building a new data model. This is the Holy Grail for content today. How can we plan for the presentation of content if we do not know on what device it might be rendered? Removing the presentation layer leaves some teams dumbfounded. We’ve been dependent on visualizing and formatting content to a singular or two-dimensional form for so long that thinking about it any other way is daunting. But the reality is we are already living in a platform agnostic world. And we’re behind our own evolution....

Jeff Domansky's insight:

Nice content marketing reality check...

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The Do's and Don'ts of Using Vine for Marketing | HubSpot

The Do's and Don'ts of Using Vine for Marketing | HubSpot | Public Relations & Social Media Insight | Scoop.it

Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing. Vine.

 

It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what's working? What's not? Any guidance here, people?!

 

Well, the good news is, a veritable Vine flop isn't going to do your brand a ton of harm -- unless you're like, incredibly offensive or something. But shooting videos can seriously stress marketers out sometimes (Who has the equipment? How do I turn this thing on? Should I write a script? Does it look blurry?). So, a little guidance is what we're here to give. Because while we love to encourage experimentation in your marketing, we hate to see you waste your time.

 

Here's what some brands have been doing that people seem to love, and some of the things that really are best to avoid when using Vine. Take a look, and share your own Vine learnings in the comments so we can all figure this thing out together....

Jeff Domansky's insight:

Really clear and valuable tips....

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Qantas Reverts to Caveman Social Media Strategy | The PR Coach

Qantas Reverts to Caveman Social Media Strategy | The PR Coach | Public Relations & Social Media Insight | Scoop.it

News today from down under that Qantas Airways is closing its Twitter PR account.

 

What are they thinking?

 

This is like going back to the media relations days of the caveman.

 

Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.

Jeff Domansky's insight:

Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.

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[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat

[RECAP] 5 Roads to Social PR ROI via @WildfireApps | Social PR Chat | Public Relations & Social Media Insight | Scoop.it

It’s a 5 Step Program. Brands flip out, sober up and discover Social PR ROI. Control Freaks and Social PR Alert: You have officially lost control of your brand message. But have you also lost control of how customers perceive your brand? The good news is “no” but not without a high level strategy to guide your social efforts.

 

A new report by The Wildfire by Google Team — The Road to ROI – Building a Strategy for Social Marketing Success outlines five initiatives smart organizations small and large can use to build a strategy that will can rein in some of the madness that is the social web and make you a social star!....

Jeff Domansky's insight:

Social media needed to drive you crazy. This five step recovery program will help you get better results from your social media efforts.

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4 Tips For Building A Strong Facebook Brand Page

4 Tips For Building A Strong Facebook Brand Page | Public Relations & Social Media Insight | Scoop.it

...The business side of Facebook boomed in the personality of a Facebook brand page. This serves as the go-to social marketing move for every brand out there, no matter how big or small. Imagine posting your latest marketing pitch in real time and being able to target your consumers by using insight provided on your Facebook brand page.

 

I recently watched a tutorial video from Hootsuite that featured Jason Li. It was all about how you can build a strong, effective Facebook brand page. Let me share with you the things I learned after watching this video. These four steps may sound cliche to some people, but as the old saying goes “the simplest answer is usually the right one.” Allow me to discuss this briefly. I would love to hear your suggestions for building a strong Facebook brand page....

Jeff Domansky's insight:

If you want to build a strong, effective Facebook brand page, these 4 tips can help.

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Native Advertising: Marketing Flop or Marketing Future?

Native Advertising: Marketing Flop or Marketing Future? | Public Relations & Social Media Insight | Scoop.it

A form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising.

 

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage?

 

If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually is a huge advertisement for Samsung cameras. Surprised? Shocked? Amused? Betrayed?

 

All of these emotions are felt by viewers when they realize they’ve been fed advertising in what they thought was an article purely devoted to entertainment or getting more out of a photography hobby.

 

Native ads don’t yet have a clear definition, but at their simplest, they are a form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising. Different technologies have tried to paint native ads under names like sponsored listings, promoted posts, or online advertorials, but there are some definite differences....

Jeff Domansky's insight:

Native advertising presents a whole new set of challenges for marketers and the public.

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