Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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USC Annenberg study predicts PR industry will approach $20 billion by 2020

USC Annenberg study predicts PR industry will approach $20 billion by 2020 | Public Relations & Social Media Insight | Scoop.it

The USC Annenberg Center for Public Relations today released an executive summary of its Global Communications Report, a comprehensive survey of senior public relations executives, which predicts the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years.  To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.  


Industry leaders, both in agencies and in-house, believe future growth will be driven by content creation and social media, as well as more traditional activities such as brand reputation, followed by measurement and evaluation. Earned media still ranks relatively high for both corporate and agency leaders.  Paid media ranked last of 18 possible growth drivers.


“Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Annenberg Center for Public Relations. “But questions remain about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.”...

Jeff Domansky's insight:

Optimism ahead for the PR industry – $20 billion value by 2020. The Global Communications Report is a must-read for PR pros, students and PR agencies.  9.5/10

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5 Promising Tools to Help Boost Your Online Startup - The Blog Herald

5 Promising Tools to Help Boost Your Online Startup - The Blog Herald | Public Relations & Social Media Insight | Scoop.it

As an entrepreneur, one of your biggest concerns is to find a way hack the growth of your startup and reap its immediate rewards. Given that building an online business generally requires time and a lot of patience, it is your responsibility to find the fastest and most efficient way that will lead you to greater leads and sales.


Thankfully, there are growth-hacking tools that will help you achieve success in your business in the shortest time possible. Interestingly enough, most of the tools featured in this post are also startups themselves. Using their products is like helping their startups success as well – it’s a win-win situation for both of you!


Below are five tools that you need to consider using to turn your startup into a profitable venture....

Jeff Domansky's insight:

Startups need all the help they can have to get off the ground. It may not be easy, but here are tools to boost online startup growth. Here are five useful productivity tools to start.

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37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Public Relations & Social Media Insight | Scoop.it

This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.

To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....

Jeff Domansky's insight:

This is absolutely essential reading for PR, marketing and social media pros.  10/10

 
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The Power of Influencer Marketing | Visual.ly

The Power of Influencer Marketing | Visual.ly | Public Relations & Social Media Insight | Scoop.it

TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it. They partnered with Nielsen Catalina Solutions and WhiteWave Foods to conduct a study to prove their theory. The results were staggering. Check out the infographic to see the results and visit TapInfluence.com/ROI to learn more! 

Jeff Domansky's insight:

11 times more powerful than all other digital media? That's influencer marketing.

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Jeff Domansky's curator insight, April 10, 1:01 AM

11 times more powerful than all other digital media? That's influencer marketing.

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Apple News is now curating content on Twitter

Apple News is now curating content on Twitter | Public Relations & Social Media Insight | Scoop.it

Just like you, Apple News is now using Twitter to share articles curated by its US-based editorial team.


The account currently has around 6,800 followers. Unfortunately, we can’t tell if that’s because News readers simply haven’t found it or because there aren’t many Apple News readers. Apple just doesn’t share many statistics about News. 


But, the account is only five hours old....

Jeff Domansky's insight:

A little late, but better than never.

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How an internet craze provided invaluable publicity for a research project

How an internet craze provided invaluable publicity for a research project | Public Relations & Social Media Insight | Scoop.it

You may have seen Boaty McBoatface in the news recently and it sparked you to do a bit of digging on Google to get the full story. After doing some research on Boaty McBoatface, you likely found yourself on the Natural Environmental Research Council (NERC) website. This is exactly what NERC wants you to do.


This story started when NERC opened an internet poll for naming suggestions on their brand new $287 million polar research vessel. Quickly, Boaty McBoatface rose to prominence, fueled by viral posts on the potential name of the British government’s newest research ship. Despite many comments and stories surrounding the merits of naming the ship Boaty McBoatface over more traditional names, one cannot deny the publicity this has provided to the NERC.


When James Hand offered his suggestion for the new ship’s name, he likely did not foresee the popularity it would soon garner. NERC has James, who is a public relations professional, to partially thank for their sudden popularity. Regardless of the final ship’s name, NERC has been given crucial and valuable publicity on a topic worthy of our attention....

Jeff Domansky's insight:

How a name the boat promotion went viral and gained millions of dollars in publicity.

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Melissa Cacciola's curator insight, March 28, 6:12 AM

How a name the boat promotion went viral and gained millions of dollars in publicity.

James Jasper's curator insight, March 28, 7:17 AM

How a name the boat promotion went viral and gained millions of dollars in publicity.

BSN's curator insight, March 28, 7:48 AM

How a name the boat promotion went viral and gained millions of dollars in publicity.

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7 Hashtags Turned Bashtags: Lessons Learned

7 Hashtags Turned Bashtags: Lessons Learned | Public Relations & Social Media Insight | Scoop.it

The idea was cute. It always is.


Ask members of the public to post there selfies with New York police officers, tag them with #myNYPD, and sing "Kumbayah" together. OK, that last part maybe not.


The response was overwhelming -- overwhelmingly bad. Soon the hashtag was used as a bashtag....

Jeff Domansky's insight:

These stories about hashtags turning into bashtags were an excellent reality check. Beware of rose-colored glasses.

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Dejan Nikolic's curator insight, March 18, 5:04 AM

These stories about hashtags turning into bashtags were an excellent reality check. Beware of rose-colored glasses.

Jalu Dash's curator insight, March 18, 5:23 AM

These stories about hashtags turning into bashtags were an excellent reality check. Beware of rose-colored glasses.

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Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire

Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire | Public Relations & Social Media Insight | Scoop.it

Business Wire and Edelman Financial Communications & Capital Markets today announce the results of a new study supporting the use of visual storytelling in earnings reporting.

In total, 300 retail investors, more than 20 Wall Street professionals and select financial media professionals were surveyed about how earnings data is consumed, comparing traditional quantitative earnings releases with releases featuring visual, creative assets.

The conclusion was a clear consensus that using visual storytelling as a supplementary tool aids in the ultimate goals of investor relations professionals....

Jeff Domansky's insight:

You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.

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ismokuhanen's curator insight, March 14, 7:59 PM

You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.

Mark E. Deschaine, PhD's curator insight, March 15, 7:38 AM

You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.

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How to do business journalism on the Internet and actually make money — Interview Code/Media 2016

Jessica Lessin’s The Information charges readers a hefty chunk of money ($399 a year or $39 a month) for access to top-tier tech journalism. Financial Times CEO John Ridding works for a respected financial newspaper with a strict paywall. LinkedIn Executive Editor Daniel Roth runs a digital platform powered by user-generated content.

Three different business news and media companies, and three distinct plans to make money. Who has it right?

Jeff Domansky's insight:

If you're in Social marketing, content marketing, journalism, PR or marketing and you want to understand the future of journalism and social media, this interview is a must-view. Great insight and perspectives on trends in mainstream and social media. Highly recommended. 9/10

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Margy Consultants's curator insight, March 10, 5:03 AM

If you're in Social marketing, content marketing, journalism, PR or marketing and you want to understand the future of journalism and social media, this interview is a must-view. Great insight and perspectives on trends in mainstream and social media. Highly recommended. 9/10

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Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily

Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily | Public Relations & Social Media Insight | Scoop.it

Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.

 

The alcohol brand has entered into a preferred partnership with the cash-back rebate platform that will last through February 2018, giving Anheuser-Busch ample time to inspire purchases among long-time fans and work toward gaining new customers. 

 

Ibotta app users can now receive up to $5 cash back on a slew of Anheuser-Busch brands, including Stella Artois, Bud Light and Michelob Ultra, an incentive that could easily prompt more individuals to buy beer on mobile devices....

Jeff Domansky's insight:

I'll have cashback and a cold one. Who knew? Mobile cashback on your beer?

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Antonio Ormachea's curator insight, March 3, 2:35 PM

I'll have cashback and a cold one. Who knew? Mobile cashback on your beer?

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Apple's Tim Cook shows how to communicate in a crisis - without bullshit

Apple's Tim Cook shows how to communicate in a crisis - without bullshit | Public Relations & Social Media Insight | Scoop.it

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.


Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.


This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”


In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....

Jeff Domansky's insight:

Well-executed crisis response by Apple CEO Tim Cook.

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John Norman's curator insight, February 20, 2:39 PM

Crisis Management can really reveal who you are as CEO.Take some tips for Tim Cook and deliver BS free information of value.

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The Most Shared New York Times Stories of 2015 | The Whip

The Most Shared New York Times Stories of 2015 | The Whip | Public Relations & Social Media Insight | Scoop.it

The Times’ ranking of their most read stories, rather than just the ones that got the highest number of clicks, is a valuable one.


It also shows how publishers can combine metrics available to get a better understanding of the various strands of their audience. What a social audience wants is different to what to what homepage regulars want.


This might be interesting for publishers wondering what the benefits of using social media to push different content to different audiences. The Times’ Opinion Facebook page has a healthy following, but the Facebook pages of individual columnists, like Nicolas Kristof help drive particularly large engagement numbers for the Times on Facebook.


Finally, this data shows once more that there is a place for in-depth, lengthy content on Facebook. Both list contained plenty of stories that showed there’s plenty of interest in longer stories....

Jeff Domansky's insight:

What's the difference between the most shared stories and the most engaged stories from the New York Times?

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Who Do You Trust? Edelman's 2016 Trust Barometer Surprise

Who Do You Trust? Edelman's 2016 Trust Barometer Surprise | Public Relations & Social Media Insight | Scoop.it

This year’s Trust Barometer shows something amazing. The biggest increase in trust hasn’t been in the media or NGOs or the government… it’s been in the private sector.


The general public wants businesses to lead the way when it comes to societal issues. More specifically… Edelman says the data shows people want CEOs to be more visible.


They want to know the person leading a business. They want to know their values and where they stand on social issues....

Jeff Domansky's insight:

Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.

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