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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....

Jeff Domansky's insight:

All about the business power of LinkedIn.

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6 Steps To Building A Killer LinkedIn Profile | Fast Company

6 Steps To Building A Killer LinkedIn Profile | Fast Company | Public Relations & Social Media Insight | Scoop.it

There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...


Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.


What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....

Jeff Domansky's insight:

Just the basics of putting together an effective LinkedIn profile.

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Essential LinkedIn Marketing Resources, A Complete Guide

Essential LinkedIn Marketing Resources, A Complete Guide | Public Relations & Social Media Insight | Scoop.it

Do you want to learn how to present yourself and your business on LinkedIn?


Are you looking for a resource to guide your LinkedIn marketing efforts?


Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.


Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

Jeff Domansky's insight:

Great selection of expert articles to help you develop a LinkedIn marketing plan, find leads and master the LinkedIn networking platform.

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How to Increase LinkedIn Engagement | SocialTimes

How to Increase LinkedIn Engagement | SocialTimes | Public Relations & Social Media Insight | Scoop.it

If you want to maximize your LinkedIn engagement, check out the following statistics and tips byQuicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users.


Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.

Jeff Domansky's insight:

Quicksprout's LinkedIn tips are well worth reviewing.

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5 Steps to Building Quality LinkedIn Connections |

5 Steps to Building Quality LinkedIn Connections | | Public Relations & Social Media Insight | Scoop.it

Are you trying to find quality leads for your business on LinkedIn?


Are you rising above the noise with quality engagement?


Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.


In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn....

Jeff Domansky's insight:

Practical starting steps for relationship building on LinkedIn.

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Essential LinkedIn Marketing Resources, A Complete Guide | Social Media Examiner

Essential LinkedIn Marketing Resources, A Complete Guide | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to learn how to present yourself and your business on LinkedIn?


Are you looking for a resource to guide your LinkedIn marketing efforts?


Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.


Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

Jeff Domansky's insight:

Valuable LinkedIn resources nicely put together by Lisa Jenkins at Social Media Examiner.

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10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas

10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas | Public Relations & Social Media Insight | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Jeff Domansky's insight:

This infographic from Jeff Bullas is worth studying. Actionable, practical LinkedIn tips.

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A Beginner’s Guide to LinkedIn Showcase Pages

A Beginner’s Guide to LinkedIn Showcase Pages | Public Relations & Social Media Insight | Scoop.it

Learn how to use LinkedIn Showcase Pages to generate leads.


Having more than one buyer persona is a balancing act. If they're very different, you may feel like you're constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you're really lost. 


Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. Let's take Gap as an example -- they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. But those pages aren't all connected or centralized around Gap Inc. Showcase Pages, however, fix this problem....

Jeff Domansky's insight:

Basic tips and practical advice for getting the most from your LinkedIn Showcase features.

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wanderingsalsero's curator insight, March 18, 2014 8:13 PM

I just scanned the summary here but I know I have a multiple identity problem.  I've got my dance oriented stuff and they don't like my Libertarian political views (they just don't give a shit!) and I've got my Libertarian and American-Police-State stuff and very few of them do any Salsa dancing.  So....this looks interesting.

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Public Relations & Social Media Insight | Scoop.it
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Jeff Domansky's insight:
Great tips to help you get LinkedIn working for you.
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aanve's curator insight, March 5, 2014 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 2014 3:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:38 AM

Secretos no tan secretos…

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LinkedIn Uses Big Data to Increase Profile Visibility | Social Media Today

LinkedIn Uses Big Data to Increase Profile Visibility | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Who wouldn’t like more LinkedIn profile page views? Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views.One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has been the ability to see who has viewed your profile. Now, by tapping into the power of big data, LinkedIn’s new layout for “Who’s Viewed Your Profile” includes impressive analytics and real-time “actionable insights” meant to increase profile visibility and enhance one’s professional brand. Before, users could only see how often their profile was viewed and a list of the most recent users to check out their page. Now, LinkedIn breaks down the data even further, showing the industry viewers work in, the keyword searches that brought them to a profile, how they found a specific user, what regions they live in, what profession they are in and what companies they work for...
Jeff Domansky's insight:
The improvements at LinkedIn keep on coming.
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Morph Your LinkedIn Profile into a Personal [Branded] Microsite in 3 Steps

Morph Your LinkedIn Profile into a Personal [Branded] Microsite in 3 Steps | Public Relations & Social Media Insight | Scoop.it

As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.


Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success  (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.


To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....

Jeff Domansky's insight:

Three useful tips to improve your LinkedIn profile results.

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Ali Anani's curator insight, February 7, 2014 12:37 AM

Turn your LinkedIn profile into microsite in almost no time

Gonzalo Moreno's curator insight, February 7, 2014 6:30 AM

PERSONAL MARKETING Venderse mejor es venderse más: "Pasar del Perfil LinkedIn a un Microsite Personal"

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21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog

21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
LinkedIn has re-defined the resume. So a well organised LinkedIn profile is now essential. Here are 21 key steps to create an awesome LinkedIn profile from Jeff Bullas' blog....
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Randi Thompson's curator insight, January 21, 2014 7:56 PM

Are you on LinkedIn yet?  How can you make your profile stand out?

dan's curator insight, January 22, 2014 11:39 AM

Are You Linked in

  ;~)

gustavo salazar's curator insight, January 22, 2014 2:40 PM

trucos para crear un perfil impactante en linkedin

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LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales

LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales | Public Relations & Social Media Insight | Scoop.it

LinkedIn is a rapidly growing platform and a goldmine of opportunity for businesses.In October this year LinkedIn had 259 million registered users and is on track for $1.5 billion revenue this year. So I don’t think LinkedIn has the same revenue issues that Twitter has!Are you and your employees taking advantage of what LinkedIn has to offer?In this article we’ve taken a look at some tools that will help you get more out of LinkedIn....

Jeff Domansky's insight:

Struggling to get results from LinkedIn? Iavn Cleary shows four tools that can help you get a better ROI.

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New Destination to Stay Up-to-Date with Your LinkedIn Groups

New Destination to Stay Up-to-Date with Your LinkedIn Groups | Public Relations & Social Media Insight | Scoop.it

One of the easiest ways to boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups. But with so many great conversations, up-to-date news and valuable information available, people often ask, “Where do I begin?”  Today, we’re pleased to introduce a new destination designed to help you manage your participation in and discover LinkedIn Groups more efficiently and effectively....

Jeff Domansky's insight:

This new LinkedIn feature will help you work and monitor Groups  more effectively.

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Small Business Owners Realizing the Power of LinkedIn | Shelly Kramer

Small Business Owners Realizing the Power of LinkedIn | Shelly Kramer | Public Relations & Social Media Insight | Scoop.it

A recent report commissioned by LinkedIn caught my attention, mostly because it focused on the small to medium-sized business market and how they’re using the platform.


I know what you’re thinking! It’s such a shocker that LinkedIn’s research reveals they come out on the top of the pile. But based on my experience working with clients, especially those in the B2B space, to help leverage the power of LinkedIn for business growth, this report is validating a lot of what we find to be true, so we thought it made sense to cover it here....

Jeff Domansky's insight:

LinkedIn is proving to be a powerful tool for small business. Shelly Kramer outlines why.

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10 Ways to Improve Your LinkedIn Company Page | Social Media Explorer

10 Ways to Improve Your LinkedIn Company Page | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.10 ways to make your LinkedIn Company page more useful....
Jeff Domansky's insight:
Useful tips to get your company LinkedIn page working better.
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LinkedIn Launches "Content Marketing Score" and Trending Topics Site

LinkedIn Launches "Content Marketing Score" and Trending Topics Site | Public Relations & Social Media Insight | Scoop.it
LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.
Jeff Domansky's insight:

The "Content Marketing Score" and "Trending Topics" look like useful tools for content marketers. They just launched today, so time will tell how they can be used.

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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | Public Relations & Social Media Insight | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network....So the question becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers....
Jeff Domansky's insight:
Actionable tips to help you get better results from LinkedIn.
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Top Blog Posts: Improving LinkedIn | Marketing Ideas You Can Copy

Top Blog Posts: Improving LinkedIn | Marketing Ideas You Can Copy | Public Relations & Social Media Insight | Scoop.it
Your LinkedIn profile is front and center in your networking strategy. Here are some great posts on how to optimize your profile.
Jeff Domansky's insight:

5 excellent articles, loaded with LinkedIn tips. Recommended 8/10

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3 Social Inbox Best Practices for Successful LinkedIn Group Management

LinkedIn Groups, just like other social networks and groups you belong to, come with their own set of dos and don’ts known as best practices. While you're using your group to build real relationships with customers and prospects and creating awareness for your company, there are strategies to keep in mind so you're managing your LinkedIn Group the best way you can.


Luckily, using your Social Inbox tool can can actually guide and help you form habits for these best practices for managing your LinkedIn Group. Here’s how:...

Jeff Domansky's insight:

Hubspot shares three tips for better management of your LinkedIn Groups using Social Inbox.

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5 LinkedIn Marketing Tips to Optimize Your Social Media Success

5 LinkedIn Marketing Tips to Optimize Your Social Media Success | Public Relations & Social Media Insight | Scoop.it
...With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn web properties, there’s a remarkable opportunity for companies to connect with business professionals on LinkedIn. Luckily, when we interviewed a selection of SMMW14 speakers, 5 of them gave specific tips about how to optimize LinkedIn for social media marketing. Here are their excerpts from the SMMW14 eBook...
Jeff Domansky's insight:
Useful LinkedIn tips.
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LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech

LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech | Public Relations & Social Media Insight | Scoop.it

The business-focused social network opens its publishing platform to its members, raising lots of questions.


Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.


The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.


A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."...

Jeff Domansky's insight:

Walks like a duck and quacks like a duck to me. I say its a publishing strategy.

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How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.


Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”

Jeff Domansky's insight:

Klout launchers a content marketing and curation offensive against LinkedIn. It looks like a winner and is definitely worth checking out.

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wanderingsalsero's curator insight, February 13, 2014 4:41 AM

Interesting news.  I've gotten the impression that LI is getting a big case of the 'stuck-ups' with the way they've been treating their customers lately.  I do know that Klout is an easy to use site....even if I never was certain that it had any real benefit.

 

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New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network

New Broadli App Will Help You Actually Use Your Sprawling LinkedIn Network | Public Relations & Social Media Insight | Scoop.it

Unless you enforce a strict selectivity policy, there's a good chance your LinkedIn network has some significant percentage of complete strangers who may never be able to help you professionally--or who may, and you'd never know it.


New mobile app Broadli aims to rein in the perpetual disorganization of professional social networks, helping people find those connections, or connections of connections, who can help them most, and vice versa.


Created by New Zealand-born entrepreneur Claudia Batten and Alessandra Lariu, cofounder of global women's digital marketing network SheSays and one of Fast Company's Most Creative People 2010, Broadli is an attempt, says Batten, to "digitize serendipity"--that is, use networks better to increase the chances of connecting with the right person at the right time....

Jeff Domansky's insight:

New LinkedIn app Broadli is worth a look for more effective LinkedIn connections.

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massimo facchinetti's curator insight, January 27, 2014 3:30 AM

Miracle application, if it works...

Dev's curator insight, January 27, 2014 4:49 AM

wow, top first line is just eyeball grabbing; thank you

Marie Clement's curator insight, January 30, 2014 12:31 PM

This looks really interesting - I am all for visual grouping! 

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Spruce Up Your LinkedIn Profile in 5 Easy Steps -

Spruce Up Your LinkedIn Profile in 5 Easy Steps - | Public Relations & Social Media Insight | Scoop.it

Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.


Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.

Jeff Domansky's insight:

Five quick ways to tune up your LinkedIn profile.

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Sue Rizzello's curator insight, December 20, 2013 7:36 AM

Lagging, dull LinkedIn profiles ought to be a thing of the past with all these new tools to jazz up the resume. Note to self, keep it current!