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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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The End of the Expert: Why No One in Marketing Knows What They're Doing | Forbes

The End of the Expert: Why No One in Marketing Knows What They're Doing | Forbes | Public Relations & Social Media Insight | Scoop.it

It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish.

 

Unfortunately, the world has changed – and that education is no longer relevant. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” says Kokich, author of Do or Die: Surviving and Thriving in a World Where the Old Ways of Marketing Aren’t Getting It Done. “Sure, there are experts in some fields. Someone may be really good in SEO or in mobile. But there aren’t any experts in making this transition.”...

 

[Interesting premise but no solutions energing yet ~ Jeff]

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Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing | Fast Company

Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing | Fast Company | Public Relations & Social Media Insight | Scoop.it
Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution.

 

Contests, mood boards, and remote idea-sharing: Women entrepreneurs are finding new and powerful ways to inspire and engage new and existing audiences via Pinterest....

 

[Pinterest is fueling innovation ~ Jeff]

 

 

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Chris Matthews: A Stupid Comment, A Great Apology | Mr. Media Training

Chris Matthews: A Stupid Comment, A Great Apology | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
MSNBC host Chris Matthews was rightfully criticized for a comment he made on election night. But his apology was a good example of the right way to handle it.

 

Chris Matthews, the loudmouth host of MSNBC’s Hardball, got into trouble late on election night for committing a classic “seven-second stray.”


While speaking about President Obama’s victory, Mr. Matthews pointed out that Hurricane Sandy may have helped his re-election effort. But the manner in which he made that point was terribly insensitive....

 

The next night, Mr. Matthews began his show with a direct and unsparing apology...

 

[Here's a great lesson on how to handle a bad situation with a heartfelt apology ~ Jeff]

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Top 5 Articles for Creating Storied 'About' Pages

Top 5 Articles for Creating Storied 'About' Pages | Public Relations & Social Media Insight | Scoop.it
Most 'About Pages' are often boring profiles. So let's break the mold and create an engaging authentic story that really represents you, builds empathy and trust, and allows people to get to know you in a non-stuffy way.

 

Here is one article to get you started: Your "About Us" Page: How to Make Your Story Part of Your Offering http://bit.ly/zWWYQk

Below are the other top 5 articles I've found on creating storied 'About' pages that I like the best. I hope you get lots of great ideas and tips for crafting yours!

 

[How to get your About Us pages working effectively ~ Jeff]


Via Kathy Hansen
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Karen Dietz's comment, November 12, 2012 4:55 PM
Many thanks for curating this article Kat! Hope you are well and have an awesome week!
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Public Relations & Social Media Insight | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]

 

[Two biggest social media assets? Connection and engagement. ~ Jeff]


Via janlgordon
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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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True or False? Pay Attention to Structure to Tell if a Story is Made Up

True or False? Pay Attention to Structure to Tell if a Story is Made Up | Public Relations & Social Media Insight | Scoop.it

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."

 

Image by prosotphoto (Shutterstock)

 

Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.

 

Remember these 'tells' and let's keep on focusing on authenticity.

 

Thanks Gregg Morris @greggvm for finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A storytelling BD detector? Awesome ;-) ~ Jeff]


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Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe" | Forbes

Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe" | Forbes | Public Relations & Social Media Insight | Scoop.it
Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?

 

I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for companies such as Bloomberg, CNBC, New York Post, as well as a host of others.

 

[Thoughtful interview on content ~ Jeff]


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How To Create The Perfect Corporate Facebook Page | Corporate Eye

How To Create The Perfect Corporate Facebook Page | Corporate Eye | Public Relations & Social Media Insight | Scoop.it
Getting started on Facebook - guide to making your corporate Facebook page a success...

 

The days of Facebook being just a ‘new idea for businesses to try’ are long gone, as Facebook has now become one of the essential marketing tools of any self respecting business. But simply creating a Facebook page for your company is only the first and easiest step, and turning your page into a lead generating haven can seem like an uphill battle. But if the correct measures are put in place, your page should become a lead magnet in no time. Simply follow this step by step guide to create the perfect corporate Facebook page...

 

[This is a nice simple guide to creating a Facebook page for any size business ~ Jeff]

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Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon

Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon | Public Relations & Social Media Insight | Scoop.it

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

 

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

 

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...

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Maximize Your Blog’s Photo Power | Heidi Cohen

Maximize Your Blog’s Photo Power | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.

 

11 Places to use photographs on your blog

...Photographs permeate blogs. To maximize your blog’s photo power, start by examining all of the places where images support your blog’s content. Here are eleven blog locations where photos are useful....

 

7 Blog photo sources
Once you determine what type of photographs you want to use on your blog, you need to select appropriate images. Regardless of what type of blog you have, B2C, B2B, not-for-profit, solopreneur or personal, here are seven sources of photographs....

 

[Practical tips for better visual impact in your blog and content marketing ~ Jeff]

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15-Seconds Blog: P4: Petraeus, Presidents, Politics and the Press

Key question: Did Petraeus resign quickly enough?

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13 Of The Best Tools To Create Infographics

13 Of The Best Tools To Create Infographics | Public Relations & Social Media Insight | Scoop.it

Visual information is popular these days, and there are now many tools to help students create infographics. This post lists three infographic creation tools but also goes one step further. It provides ten data sources that you may use. 

 

Data is a key part of an infographics. Having this list of ten data sources opens up possibilities for students to create a more polished infographic which combines data and visuals.

 

[Good snapshot of infographic tools and data resources ~ Jeff]


Via Beth Dichter, Jenneil Peters
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How To Start Curating Content: Tips and Tools Advice from Amy Schmittauer

Robin Good: Amy Schmittauer has some good basic tips if you are new to content curation and are curious to know which tools you could use to get your feet wet.

 

In this yet undiscovered three-minute video from this past summer, Amy introduces and explains the pros and cons of using Paper.li, Storify and Google Alerts.

 

Useful for beginners. Informative. 7/10

 

Original video: http://www.youtube.com/watch?v=1iSRd8mK5KI&feature=colike

 

[Just the curation basics ~ Jeff]


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Retweeting Without Reading? Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter - 10,000 Words

Retweeting Without Reading? Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter - 10,000 Words | Public Relations & Social Media Insight | Scoop.it
Retweeting Without Reading?Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter...

 

Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either.

 

Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of .038. More vividly (and perhaps this is a stat that’s easier to understand), an entire 16.12 percent of the link-containing tweets Zarrella analyzed generated more retweets than clicks.

 

Digesting those stats, that means your assumptions are probably right when you notice a weirdly fast retweet, or see a RT of something that you already recognize as not true: Zarrella’s study implies many people tweet a link without even clicking on that link....

 

[Interesting social media research and Twitter findings ~ Jeff]

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Why 1700 CEOs Are Wrong about Social Media | Social Media Today

Why 1700 CEOs Are Wrong about Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing.

 

“For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.”


But do most CEOs acknowledge what is happening with social?

 

Over half of the CEOs "expect social channels to be a primary way of engaging customers."

 

[But are they committing resources and does social improve the bottom line? ~ Jeff]

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Sharp Suits

Sharp Suits | Public Relations & Social Media Insight | Scoop.it

Ad creatives, designers, animators, directors, illustrators and more have taken time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters.

 

You may also want to see -> http://clientsfromhell.net/ but without the visuals. 

 

[Huge fun, creativity and wry observations about clients ~ Jeff]


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Collect and Organize Your Favorite Pages with StumbleUpon Lists

Robin Good: StumbleUpon has recently itroduced "list", a new feature which allows you to collect and organize, in a Pinterest-like fashion, your favorite sites/web pages/resources into dedicated sets.

 

The new "list" functionality can be accessed from the StumbleUpon toolbar or from within your account.

 

Lists can be set to "public" or "private" and are fully free to use.

 

Try it out now: http://www.stumbleupon.com

 

[Useful curation and content marketing tactics using StumbleUpon ~ Jeff]


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James Bond Teaches How To Create Asymmetrical Internet Marketing

James Bond Teaches How To Create Asymmetrical Internet Marketing | Public Relations & Social Media Insight | Scoop.it

Asymmetrical Internet marketing is demonstrated by James Bond in Skyfall. This post shares why you should create asymmetrical Internet marketing.

Marty Note
Watching Skyfall this weekend inspired me to return to a favorite Internet marketing subject - asymmetrical marketing. This post explains how and why you should be creating asymmetrical Internet marketing.

If you are an old asymmetrical Internet marketing pro please share examples and we will curate them into this post.

 

[Excellent article and valuable perspective by Marty Smith ~ Jeff]


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How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes

How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes | Public Relations & Social Media Insight | Scoop.it

The 2012 Allison+Partners/PR Week C-Factors study, which examined the impact of creativity, collaboration and culture on business and communications, hailed the arrival of a new age of engagement, with 85% of respondents affirming this notion. As a result, 88% of respondents said that creative destruction (tearing down the old to begin anew) will be critical to their organizations in the future, with another 96% stating that they will place an increased emphasis on creativity to drive business forward.

 

All of these findings clearly signify the arrival of a period of groundbreaking change not seen or felt since the Industrial Revolution. What we found most intriguing, however, is that while an overwhelming majority sees the need to creatively destruct as vital to the years ahead, only 6% are currently using the principle within their communications departments. This fundamental disconnect is something that will continue to rise to the surface, particularly as the creation of winning experiences becomes more and more critical to positive business performance (100% percent of respondents echoed this sentiment).

 

Here are four key trends that explain some of these fundamental changes and give us a sense of the direction business, consumerism and communications will be moving in in the year ahead....

 

[Thoughtful post worth reading. I liked the four trends: engaagement, artisan microbranding, creative Darwinism, appetite for destruction ~ Jeff]

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Storytelling - How brand stories are connected - A Haiku Deck | Mark Lightowler

Storytelling - How  brand stories are connected - A Haiku Deck | Mark Lightowler | Public Relations & Social Media Insight | Scoop.it
Created with Haiku Deck...

 

Here is a simple presentation version of the last post I wrote on the connected story. Its in a tool called Haku Deck. Simple text and pictures on the fly using creative commons pictures.

 

[A very promising, easy to use tool for better presentations and storytelling ~ Jeff]

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Marketing, Corporate Lifecycles and Investor Relations | Corporate Eye

Marketing, Corporate Lifecycles and Investor Relations | Corporate Eye | Public Relations & Social Media Insight | Scoop.it
Applying the product lifecycle curve to investor relations to understand how The Street views your company...

 

...The interesting thing about the product lifecycle is that it has applicability to a number of other things, corporate lifecycles included. Stop thinking about products and substitute corporate development and the graph doesn’t change. Where this is of interest to investor relations professionals is in the type of investors each phase of the cycle attracts. Set out below is the same graph with investor segments sketched in....

 

[Interesting POV on investor relations ~ Jeff]

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What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide

What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide | Public Relations & Social Media Insight | Scoop.it

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.

 

This begs the question, “What is a reasonable amount of quality content to expect from a nonprofit communicator?”

 

What’s reasonable for you will be way too much for some and way too little for others. Figuring out what’s reasonable depends on several factors....

 

[Great question from Kivi Leroux Miller with great answers too ~ Jeff]

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The world of shopping is moving online - 5 Innovative Examples | Simply Zesty

The world of shopping is moving online - 5 Innovative Examples | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
While more and more consumers make the move from the real world to online retail and e-commerce, we have a look at five examples of where the world is going...

 

The high street has been under threat for many years from the emergence of the Internet, but although many have predicted doom, people have continued to shop in the real world in surprising numbers. Roughly two decades after the Internet first starting gaining traction, a cruel combination of factors are emerging that will pretty much disrupt every retailer that lives on the high street.


Technology is at the heart of these changes, mainly a mixture of mobile, social media and cloud technologies are coming together to cause what I predict will be a year of huge turmoil for shops, brands and retailers that have been around for as far back as our memories stretch. Here is why the high street is about to change in front of our eyes over the next couple of years....

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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Marty Note
Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

 

[Excellent tips ~ Jeff]


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New Digital Trends, The Age Of Mobile, Human Curation: The Decline Of Google News

New Digital Trends, The Age Of Mobile, Human Curation: The Decline Of Google News | Public Relations & Social Media Insight | Scoop.it

Here are some excerpts from this interesting article published on PandoDaily:

"Some publishers – namely AP, AFP, and Rupert Murdoch – have long taken umbrage with Google, whom they have accused of leeching off of newspapers’ content. Cantankerous Murdoch has called Google “content kleptomaniacs.”

 

Now, politicians and newspapers in Europe and South America are engaging in fresh revolts. 

Their reasoning: When Google News offers a headline and part of the first paragraph of a story, users are less inclined to click through to read the actual article.

...

One possibility is that Google News is in decline because of converging digital trends that are lessening its influence. The Web’s big shift to mobile coupled with the explosion of social sharing, the increasing importance of human-powered curation, and tougher competition may be making the now old-school aggregator less potent.

 

There are a lot of strong forces at play in the ever-tumultuous news industry that could compromise Google News’ dominance. First, we now live in the Age of Mobile, and it’s not clear how well Google News performs on smartphones. From its iOS search app, the “News” tab does sneak into the homescreen, in the form of a button in the bottom-right-hand corner, but it is not especially prominent. 

...

Another challenge for Google News has been the emerging mania for curation. Spotify founder Daniel Ek said that the next step in the music company’s evolution will be helping people “make sense” of the abundant content.

He flagged the Pinterest-led curation wave as an important phenomenon. Pinterest proves that a mix of algorithms and human judgement can provide a superior content consumption experience.

 

Indeed, there’s evidence to suggest that many Web users are becoming more curatorial in their consumption habits, a point supported not only by Pinterest’s rise, but also by the growing prevalence of services such as Foursquare’s “Explore” feature, Twitter’s “Discover” section, Reddit, HotelTonight, Longform, Longreads.

...

As mobile and apps accelerate the proliferation and accessibility of content, it’s likely that we’re going to rely more heavily on filters to navigate this era of abundance.

 

Finally, these days Google News just faces much more competition than ever before, from startups, apps, websites, and even traditional publishers, who have become more digitally savvy. Now that we’re in an era in which reading on smartphones and tablets is a norm, apps such as Flipboard, Pulse, Feedly, Prismatic, Zite, Flud, and Sumly, just to name a few, are all vying for attention, providing news reading experiences that are not only competitive with Google News but also better looking.

...

This means that readers have more, and sometimes better, options for discovering and reading news, and publishers have other viable traffic-generating options. Perhaps that is why publishers in Europe and Brazil are acting now to slay the search beast. They sense a vulnerability that Google News didn’t have even a year ago..."

 

Read full and long article here:

http://pandodaily.com/2012/11/10/newspapers-take-aim-at-google-news-again-maybe-because-theyre-no-longer-scared/

 

 


Via Giuseppe Mauriello
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