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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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The best apps, communities & tools for writers and journalists

The best apps, communities & tools for writers and journalists | Public Relations & Social Media Insight | Scoop.it

Richard Bach once said, “A professional writer is an amateur who didn’t quit.” From CNN anchors to TNW contributors, those bound by the written word can always benefit from a leg up in the digital age. Here, we give you some of the best apps, tools, and communities for writers and journalists. Whether you’re suffering from writer’s block or en route to becoming the next BBC reporter, we promise: there’s an app for that....

 

[Good list of cool writing tools & apps ~ Jeff]

 

 

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How to Help Your Customers Help You by Sharing Their Stories | Business 2 Community

How to Help Your Customers Help You by Sharing Their Stories | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Every company has customer stories that could be fabulous marketing tools; but not every company uses them effectively in its content marketing program.

 

The case study is the gold standard and something most marketers are familiar with. But customer stories can be just as much of a content gold mine.


Deana Goldasich, CEO of Well Planned Web, explained how during her Content Marketing World session, “Customer Stories: How to Unlock an Abundance of New Content.”


Imagine you’ve just run into your best customer and your best prospect. And you know your customer would have a great story to tell your prospect, who you know is a perfect fit for your product or service.


How could you get your customer to tell his or her story to the prospect?


Here’s how: Introduce them to each other, then shut up and get out of the way. That’s how you would do it in real life, and that’s how to do it with your online content marketing, as well....

 

[Great business storytelling advice ~ Jeff]

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Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | Public Relations & Social Media Insight | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.

 

If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.

 

As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.

 

[A must-read with surprising facts, really good tips ~ Jeff]


Via Adam Atodl, Martin (Marty) Smith
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Jeff Domansky's comment, September 30, 2012 5:17 PM
thanks for catching and sharing this one Marty
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100 images for visual brainstorming

100 images that can inspire you when you are brainstorming about new products or services.

 

[Really enjoyable creative kickstart for blogging, speaking, creativity ~ Jeff]


Via Ana Cristina Pratas, Claudia M. Reder, Janice Tomich
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Javier Arana's curator insight, April 4, 2013 9:26 AM

Todo un arte.

Javier Arana's curator insight, April 4, 2013 9:28 AM

El arte de ser creativo.

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Four Steps to Increasing Your Web Presence | Tocquigny

Four Steps to Increasing Your Web Presence | Tocquigny | Public Relations & Social Media Insight | Scoop.it
Having a web presence is no longer option; companies must actively try to reach potential customers using the power of the Internet.

 

Further, companies should try to integrate as many different venues of web development as possible to reach as many demographics as they can. Here are four steps to increasing your web presence.


1. Start and maintain a blog
Blogs are a great way to reach new customers. It is important that the blog is not used as an overt sales platform; it must be primarily informative or entertain. With regular updates, it is possible to gain a large and loyal following who will provide links from their own websites or blogs. You can also use traditional techniques for gaining new readers such as link exchanges, guest posts and commenting on other blogs. Blogs also grant a bit of freedom, so do not be afraid to use it to take some risks.


2. Double down on social media
By now, most companies and businesses have a presence on social media. Many, however, have not put forth the effort necessary to make their social media properties work for them as well as possible. Consider running promotions to get more followers; discounts or even free products can help. Promising to donate a certain amount of money to a charity once the account reaches a particular milestone can help as well. The best long-term strategy, however, is to post entertaining or informative information on the page. The ultimate goal should be to get followers to share your posts with their friends.


3. Give video a shot
Internet video is constantly becoming more popular. With the increased bandwidth of typical Internet connections and the availability of video-hosting services, the Internet has the infrastructure and the technological capability necessary to spread videos far and wide. Companies can check out an official host review to see if a particular host has the capabilities to match their needs. By using videos, those running a company can give it a personal touch that text cannot match. Video also reaches out to Internet users who would rather watch a video than read an article.


4. Target mobile Internet users
The fastest-growing demographic on the Internet is users with mobile devices. These devices, however, are not simply smaller laptops; their capabilities are advanced, but their screen sizes are too small to display normal websites, and their input methods are radically different from the mouse and keyboard standard. By specifically targeting mobile platforms, a company can tap into a large segment of users.

 

The Internet provides a tremendous number of users, and this base of users is growing every day. With a bit of labor and some creativity, it is possible to tap large segments of the Internet’s population who have not yet been reached in an effective manner.

 

 

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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Public Relations & Social Media Insight | Scoop.it

Numerous tech facts that occur every minute. Some eye-openers here. -JL

 

[One of those great-looking, fact-filled infographics worth sharing ~ Jeff]


Via Beth Dichter, Lynnette Van Dyke, Jim Lerman, Anthony Burke
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de Bruijne Benjamin's comment, June 18, 2013 5:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 7:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 11:19 AM

This is great because of blah blah blah

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How To Promote and Leverage Your Content Marketing

How To Promote and Leverage Your Content Marketing | Public Relations & Social Media Insight | Scoop.it
* One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer...

 

“Content marketing is much more than the content. Content is only one piece of content marketing. A lot of people look at content marketing as you produce something great, you publish it, and the world applauds. But it just doesn’t work that way. Even remarkable content needs a little push.” – Joe Chernov...

 

[@Steveology serves up a great interview with contentmarketing guru @JoeChernov ~ Jeff ]

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The anatomy of a perfect blog post | Mark W Schaeffer

The anatomy of a perfect blog post | Mark W Schaeffer | Public Relations & Social Media Insight | Scoop.it
An amazing infographic on the elements that make up an amazing blog post!

 

One of the coolest things is that they hired the Jess3 design shop to create the look, including some killer infographics including this one on the characteristics of the perfect blog post. It’s my first official kick-ass infographic...

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Cool Infographics - Blog - How Much Does SEO Cost?

Cool Infographics - Blog - How Much Does SEO Cost? | Public Relations & Social Media Insight | Scoop.it

How Much Does SEO Cost? is generally a mystery in the online marketing world. The range is certainly big, from under $50/month up to the unbelievable price of over $250,000/month! This informative infographic shares the results of custom research from SEOmoz, and was designed by AYTM.

 

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject.

 

Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging.

 

Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That’s also the same average price for those who buy on a monthly retainer basis. Fixed prices on a contract basis is also a popular way that SEO is sold, but no averages were provided.

 

The survey was conducted by SEOmoz and compiled into the infographic below by AYTM...

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Three Ways to Think Deeply at Work | Harvard Business Review

Three Ways to Think Deeply at Work | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
Research into brain science can help us cut through the mind-clutter.

 

...We've identified three particularly promising techniques, backed up by research, than can help you think more deeply...

 

To put it plainly, people who were distracted did better on a complex problem-solving task than people who put in conscious effort. That's because stepping away from a problem and then coming back to it gives you a fresh perspective. The surprising part is how fast this effect kicked in — the third group only had two minutes of distraction time for their non-conscious to kick in. This wasn't the "sleep on it" effect, or about quieting the mind. It was something much more accessible to all of us every day, in many small ways....

 

Based on the study and the insights of Teresa Amabile, a professor at Harvard Business School, Tuominen recommends new approaches to changing our work processes that all tap into our unconscious:

- Think about one question/idea that needs insight and keep this thought in your subconscious mind.
- Clear your conscious mind by using this two-step system: move your thought(s) from your mind to a list and then clear your list when you have a short break (if your meeting is canceled, for instance, or your flight is delayed).
- Plan your week and month by listing three priorities you would like to accomplish.
- Make certain you have at least four consecutive, uninterrupted hours a day dedicated to the three priorities you identified....

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Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext

Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext | Public Relations & Social Media Insight | Scoop.it

The evolution to all-things digital has certainly changed the way the communications world works. But regardless of the discipline in which you work, one core skill will always be central to success, no matter how digital things get – writing.


Our fast-paced environments sometimes mean our time is limited when it comes to refreshing our grammar skills. So as many of us gear up for a new business quarter or begin to tackle an end-of-year review, it’s a great time to brush up on some basics. Here are some of our favorite recent and bookmarked resources to help you get up to speed....

 

[Good tips for writers, bloggers, PR - JD]

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Americans don't trust the media, but their reasons often don't add up | LA Times

Americans don't trust the media, but their reasons often don't add up | LA Times | Public Relations & Social Media Insight | Scoop.it

It's a drag to be a cultural villain. Lawyers, politicians, unionized teachers -- all have felt the sting of public disdain for their careers, their ethics, themselves. And then there's the lowest of the low: journalists.

 

Being one of that species, I know there's no way to defend the profession without appearing self-serving. But as I hear the unending criticisms of the media -- much of it coming from people who are media figures themselves, and part of it stemming from an intensive and purposeful campaign to discredit media outlets that don't slant the news toward a conservative viewpoint -- I can't help feeling that an awful lot of it reflects confusion and ignorance on the part of the critics.

 

Such critics are not hard to find. A recent Gallup poll showed that 60% of Americans don't trust the media to report the news fully, accurately and fairly, a record high. I see examples of that worsening attitude daily, from conversations with people who blame the media for failing to report on what really matters, to vitriolic Facebook posts from friends who think the media are corporate slaves or liars, to TV commentators who blame the media for ... well, whatever's in the news lately....

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9 Traditional Media Trends Impacting PR | The PR Coach

9 Traditional Media Trends Impacting PR | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Newspaper reading going digital according to Pew Research Center. TV next? You can always count on the Pew Research Center to hit a bull's-eye when it comes to tracking important media trends.

 

You can always count on the Pew Research Center to hit a bull’s-eye when it comes to tracking important media trends. I’ve highlighted nine media trends from their most recent report In Changing News Landscape, Even Television is Vulnerable.

 

These are trends that will impact PR, marketing and business who depend on traditional media. The opening paragraph of the report overview sets up the challenge:

 

”The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers“...

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Digital Lifescapes: Legacy Print Publishers Ponder the Digital Realities

Digital Lifescapes: Legacy Print Publishers Ponder the Digital Realities | Public Relations & Social Media Insight | Scoop.it

The ongoing transition to digital publishing and online content distribution has created a potentially significant upside opportunity for forward-thinking publishers. But what are the key trends in this rapidly evolving marketplace?

How are electronic newspapers and magazines being monetized? What role do digital newsstands and aggregators play in marketing eNewspapers and eMagazines? And, how are publishers, advertisers and merchants addressing consumer demand for ecommerce capabilities on tablet editions? These are the questions that eMarketer considered for their latest market study of the American ePublishing sector....

 

[Challenges and a reality check for "old" media ~ Jeff]

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The art of storytelling - Buschman Consultancy | Mario Buschman

The art of storytelling - Buschman Consultancy | Mario Buschman | Public Relations & Social Media Insight | Scoop.it
The power of a good company story is that it inspires, stimulates, connects, provides a context, gives focus and gets people taking action.

 

We all tell stories or listen to them. For example, when bringing the children to bed, or at parties or commemorations, in the theatre, when we sit around the campfire or at home on the settee, etc. It’s something universal and it’s a part of every culture. Apart from the fact that stories are fun, they also have a function. Aristoteles pointed out that stories enable people to share their own world with others. By sharing events and experiences with others, we imbue life with sense and meaning, which results in bonding taking place and a ‘collective memory’ being created. Add to this all faith-based stories, classic myths and fairy stories, and you have the foundations on which a culture is based.

 

The business world also has its own stories. For example about the founder of a business, the initial pioneering phase, when new employees start or when employees leave the company, when an important event occurs, as a means of expressing vision and strategy, etc. These stories all contribute to creating and maintaining a company’s culture and image. Because people’s idea of a company is the sum of the personal experiences and stories they hear or read. And these ‘company stories’ can be consciously created, as demonstrated by the following example....

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4 Tips To Get More Traffic To Your Blog From Pinterest

4 Tips To Get More Traffic To Your Blog From Pinterest | Public Relations & Social Media Insight | Scoop.it

Excerpted from article:

"Getting lots of pins from your blog posts can increase engagement and drive traffic.

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

Here are 4 tips:

 

#1: Share a Lot of Content:

One of the best ways to promote your blog is to pin a lot of images onto your boards.

You need to share both your own content and content from other people.

Aim to create content-rich boards where people come searching for articles on your particular topic.

 

#2: Create Taller Images:

Think of ways in which images can be elongated, either when you combine several images or stretch images wherever possible.

 

#3: Add Images to Every Post:

A blog post can be pinned onto a board on Pinterest only if it has at least one image on it. This image should also be a minimum size of 110 x 100 pixels.

If there are no images on your blog post or if the images aren’t big enough, you won’t be able to pin the post. So try to add at least one image to every post.

 

#4: Add Default Images to the Entire Blog:

Another option would be to add default images to your blog that will be visible on every page and post.

This way if your post doesn’t have an image or if you forget to add the image, you can always be sure that one image on your posts can always be pinned. This image could be on your blog sidebar, header or footer..."

 

Read original article here:

http://www.socialmediaexaminer.com/pinterest-traffic-to-your-blog/

 

[Solid tips for better Pinterest results ~ Jeff]


Via Giuseppe Mauriello
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Newsflash: Finding the most pertinent info about the media online

Newsflash: Finding the most pertinent info about the media online | Public Relations & Social Media Insight | Scoop.it
Being proactive and finding journalist info online can really up your media relations strategy. Relationships first, pitching second!

 

[Great media  relations tip ~ Jeff]


Via Lurene Kelley
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Yes, You Need To Tweet

Yes, You Need To Tweet | Public Relations & Social Media Insight | Scoop.it
But more importantly, you need a smart social media strategy to build your brand and business online.

 

[Included in the article is an excellent 9-pt, 12 minute per day social media strategy that shouldn't take more than an hour daily LOL  ~ Jeff]


Via Stan Smith, Themelis Cuiper, Janet Louise Stephenson, Anthony Burke
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Our Storytelling Minds: Do We Ever Really Know What’s Going on Inside?

Our Storytelling Minds: Do We Ever Really Know What’s Going on Inside? | Public Relations & Social Media Insight | Scoop.it
We formulate stories about our own behavior and that of others all the time. If we’re not sure about the details, we make them up – or rather, our brain does, without so much as thinking about asking our permission.

Via Douglas Eby, Claudia M. Reder, Janice Tomich
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Grande Guide to B2B Blogging - Marketing Automation | Demand Generation | Eloqua

Grande Guide to B2B Blogging - Marketing Automation | Demand Generation | Eloqua | Public Relations & Social Media Insight | Scoop.it
Building a B2B blog is very different from blogs that are geared toward consumers. Understanding the needs of these two very different audiences will help your company build a blog that's right for your stakeholders.

 

Not surprisingly, the goal of a consumer-facing blog is to drive the sale of products or brand awareness. They work in much shorter sales cycles where emotions often guide the buying decision.

B2B blogs have a uniquely different set of challenges and attributes: they're relationship-driven, deal with much longer sales cycles and focus on long-term ROI.

 

Blogs are a top-ranked source for information in the B2B world. 39% of B2B marketers say blog posts are their most valuable content asset. And 55% of B2B professionals say they turn to blogs for business information. Your customers are hungry for information. A blog is a great way to deliver....

 

[here's a really solid blogging resource ~ Jeff]

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How Not to Suck at Designing Infographics | Design on GOOD

How Not to Suck at Designing Infographics | Design on GOOD | Public Relations & Social Media Insight | Scoop.it
We saw a lot of trends in infographics - common aesthetics and typography. But creating an effective infographic is much more difficult than just arranging a few charts around a cartoon character.
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Cool Infographics - Blog - The History of Mickey Mouse

Cool Infographics - Blog - The History of Mickey Mouse | Public Relations & Social Media Insight | Scoop.it
Mickey Mouse hasn’t just survived for 80 years, he has thrived. The History of Mickey...

 

[Just a little weekend fun!  - Jeff]

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The Facts and Figures about the Power of Visual Content - Infographic | Jeffbullas's Blog

The Facts and Figures about the Power of Visual Content - Infographic | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users.

 

To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.


Compete.com recently released a report showing that Instagram was the fastest growing web property on the planet amongst the top 50 websites. The report stated that it had grown from 16 million to 22 million unique visitors in just one month, which is a growth rate of 38% in just 30 days!...

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Taking TV news to the next level in an era of disruption

Taking TV news to the next level in an era of disruption | Public Relations & Social Media Insight | Scoop.it

...One of the big problems for TV news, especially local news, is that, well, it still kind of works. Yes, national news broadcasts grab only about half of the 52 million viewers they had at their 1980 peak. But they are still making money by owning a coveted audience of mostly seniors.

 

Meanwhile, local TV news is, by many measures, thriving. It often accounts for as much as half of a station’s total revenue. Many local TV stations are producing upwards of five hours of live TV news a day. Some are even expanding. Around 74% of Americans either watch or check a local TV news web site at least once a week, more than any other news source. Though news snobs may snicker, Americans also rate local TV news as their most trustworthy source, giving it higher grades than 60 Minutes or NPR.

 

But success can breed complacency. And in an environment of constant upheaval, there is no clear path toward successful innovation. At the same time, the costs of doing nothing are sky high. Just ask any newspaper executive....

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Mobile Ads: What Works and What Doesn't - WSJ.com

Mobile Ads: What Works and What Doesn't - WSJ.com | Public Relations & Social Media Insight | Scoop.it
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don't.

 

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.

 

Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.

 

What doesn't work? The same old Web ads plopped into a smartphone.

 

Mobile advertising has been touted as the next big thing since Apple's iPhone debuted in 2007. Yet the promise remained unfulfilled because marketing companies have to navigate consumers' desires for privacy with the enticements mobile devices offer, such as fresh information about users' location and spending habits.

 

Accidental clicks on mobile ads, difficulties buying ads in big quantities, and fuzzy metrics also have kept a lid on mobile ad spending, marketers said....

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Brady Boyd's curator insight, March 22, 2013 12:34 AM

online advertising and marketing is getting cheaper and cheaper which means as the price lowers it will become a more competitive market. it will take over the traditional marketing types so more jobs will open in those industries.