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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Most Important Skill for Long-term Blogging Success | Dukeo.com

The Most Important Skill for Long-term Blogging Success | Dukeo.com | Public Relations & Social Media Insight | Scoop.it

A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” 


I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.


And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.


So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging

Jeff Domansky's insight:

Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.

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Meyrick D'Souza's curator insight, September 5, 2013 5:24 AM

anyone interested in blogging?

Aditya Patel's comment, September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/
Rosemary Davey's curator insight, September 30, 2013 6:51 AM

Engagement and adding value are key to a reader coming back for more.

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Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017 | Public Relations & Social Media Insight | Scoop.it
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile.

 

The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017.


Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.


In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook

Jeff Domansky's insight:

Mobile becoming massive with obvious implications for marketing, content producers and PR in the immediate future. 

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Should You Have Case Studies On Your Blog?

Should You Have Case Studies On Your Blog? | Public Relations & Social Media Insight | Scoop.it

I love case studies, and so do potential customers. In my offline portfolio I have several case studies that I walk prospects through so they can see exactly how I can help businesses with their blogging and social media. Case studies are powerful because they allow the customer to visualise the success you bring easily, and it makes you memorable.


You have a blog and you share content on your Facebook page, Twitter account, and the next step is to convert some of those fans to customers without going all scary-sales on them. That’s where the good ol’ case study on your blog comes in....

Jeff Domansky's insight:

Here's why case studies count...

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Discover the tools social media pros are using today and get more out of your social media marketing.


Are you looking for social media tools to get more out of your marketing?Are you wondering what tools marketing pros are using successfully?


We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing....

Jeff Domansky's insight:

This is a must-read - 14 invaluable social media tools that the "experts" use. It's a superb list and I highly recommend It.

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Video is Still Not a Big Enough Part of PR

Video is Still Not a Big Enough Part of PR | Public Relations & Social Media Insight | Scoop.it

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that is about to change.


Mixed-media strategies will play a key role in PR in 2014 and beyond. To illustrate that fact, here is an infographic that breaks down the survey’s recent findings....

Jeff Domansky's insight:

This infographic shares a ton of valuable insight into public relations...

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Allison Emma Schizkoske's curator insight, September 16, 2013 4:28 PM

Video and media is a big part, media is growing.

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Are You Winging Content Marketing Strategy? - Heidi Cohen

Are You Winging Content Marketing Strategy? - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Check IMN's 2013 Content Marketing Survey Report-Charts & TipsHow does your firm’s content marketing strategy rate compared to the pack? IMN‘s 2013 Content Marketing Survey Report provides new benchmarks to help you evaluate your organization’s content efforts.About half of respondents have a formal content marketing strategy in place according to IMN’s research. Specifically, 31% of respondents have had a content marketing strategy for over a year and 18% of respondents have put a strategy into place within the past year. Further, just over one out of five respondents has a targeted plan for each channel....

Jeff Domansky's insight:

Heidi Cohen answers: "How does your organization's content marketing strategy benchmark against the pack?"

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Three Things that Make Your Brand Look Stupid on Facebook

Three Things that Make Your Brand Look Stupid on Facebook | Public Relations & Social Media Insight | Scoop.it

While we chase the dream of having and creating an awesome Facebook page, many brands can’t make their Facebook marketing work. You might be making these mistakes or you’ve witnessed some of your favourite brands make them once or twice. Some of them are cringworthy while others can actually cost you the fans you’ve worked so hard to capture.


And while these mistakes are made by thousands around the world, the aren’t created equal. I’ve made many mistakes over the course of my career in digital marketing and social media but I’ve learned from them.Why? Because mistakes are okay if you learn from them as a result....

Jeff Domansky's insight:

Yep, these are three stupid Facebook mistakes no one should make... 

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Public Relations & Social Media Insight | Scoop.it

Get inspired by 10 non-marketing boards from successful B2B and B2C brands.


Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.


Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....

Jeff Domansky's insight:

Great Pinterest lessons and content marketing learning from 13 brands...

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Sharing 3 Tips On How I Helped A Business Owner Grow From $12k to $250k Per Year In Just 2 Years...

Sharing 3 Tips On How I Helped A Business Owner Grow From $12k to $250k Per Year In Just 2 Years... | Public Relations & Social Media Insight | Scoop.it

GENUINE HUMAN CONNECTION is a powerful, powerful, powerful way to build strong relationships and a strong business. Especially in a world right now that is truly in pain, struggling and in need of connection. Just look at Oprah’s empire or Dr. Oz’s empire. That is built on caring relationship and that creates a loyal following.So, what does genuine human connection look like and how do you build relationship on your social networks? Good question and here are a few tips to help you understand what you need to start doing in real time....

Jeff Domansky's insight:

Small business success story based on relationship building and social marketing... 

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IOANNIS APOSTOLOU's curator insight, September 2, 2013 3:28 PM

Let's see if we can implement them efficiently!

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Tips, tricks and tools for data visualisation: 15 great tools for the job

Tips, tricks and tools for data visualisation: 15 great tools for the job | Public Relations & Social Media Insight | Scoop.it

In my previous article I discussed the importance of ensuring that your data is clean and processed before attempting any form of data visualisation. Here I will share some really awesome tools that (once your data is clean and ready to use) you can have at your disposal to create mind-blowing representations of the facts and figures.Here is a list of tools, some more open and adjustable than others, that add value to your raw data and can be used as a source of inspiration and design when approaching the visualisation process....

Jeff Domansky's insight:

Terrific tools, several new to me and several keepers.

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Landing Pages Are a Must | Social Media Today

Landing Pages Are a Must | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage.


Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...

Jeff Domansky's insight:

Learn how effective landing pages can generate results.

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Flashleap's curator insight, September 2, 2013 10:27 PM

LeadPages are truly an advantage to companies who do not have a team of web designer and programmer.

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Make Your Content Marketing Strategy SIZZLE - Hausman Marketing Letter

Make Your Content Marketing Strategy SIZZLE - Hausman Marketing Letter | Public Relations & Social Media Insight | Scoop.it

An inspired content marketing strategy brings more traffic to your site, builds trusting relationships, and supports your marketing goals. See how.


We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Angela Hausman has some advice to pump up that boring content and drive more traffic to your site. Why?


First, let’s take a brief look at why having an inspired content marketing strategy matters. Google now emphasizes fresh, high quality content much more in determining your ranking — which impacts the amount of organic search traffic you get. Folks share great content — look, I’m doing just that in sharing this slide share presentation. That also brings more traffic to your site. People feel good about folks who help them (with great content). They’re more likely to buy and recommend your brands. Get the idea? Great content makes your entire social media marketing strategy ROCK!...

Jeff Domansky's insight:

Better content strategies beget better results.

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Watch a News Story Evolve With Twitter Related Headlines

Watch a News Story Evolve With Twitter Related Headlines | Public Relations & Social Media Insight | Scoop.it

Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included.It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is if the tweet isn't specific enough.


How it works: when a tweet is embedded into a news story, Twitter can use that to connect the tweet to the story, and then include the news links to that story. It is done somewhat unobtrusively, only showing up on the specific tweet's permalink page. It doesn't show up in the stream for the person who tweeted it, or in the stream of someone who follows that person....

Jeff Domansky's insight:

The debate about embedded tweets continues: asset or intrusion?

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Brands Are Tweeting Four Times More in 2013 Compared to 2012.

Brands Are Tweeting Four Times More in 2013 Compared to 2012. | Public Relations & Social Media Insight | Scoop.it

Are brands finally getting the Twitter picture? The big ones are, at least.

Every year Brandwatch analyzes how over 250 leading brands are using Twitter. This includes everything from the platforms they use to their levels of engagement. This year, the report showed almost full adoption of Twitter among the businesses that were analyzed.

In 2013, brands have tweeted at least 30 times a week on average, four times the 2012 average. This is a positive especially when paired with the news that 60% of brands are using Twitter for both broadcasting and engagement purposes. Businesses are beginning to understand that Twitter is a two-way channel, to be used for more than advertising and marketing (for brands that are good at engagement, check out @ESPN@PlayStation and @Disney). Top brands are increasingly using social media within customer service, HR, and sales....

Jeff Domansky's insight:

There is traffic and the impact of mobile but it seems Brands are starting to see value and ROI. Or are they?

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Chris Lee's curator insight, September 29, 2014 3:42 PM

The popularity of using social media such as Twitter as a means for brands to communicate with their consumers is shown by the increase in tweets that brands are using.

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Social analytics service Topsy now lets you search through every tweet ever sent on Twitter

Social analytics service Topsy now lets you search through every tweet ever sent on Twitter | Public Relations & Social Media Insight | Scoop.it

Social analytics service Topsy announced that it now offers the full archive of tweets on Twitter, meaning that anyone can search through the entire library of messages ever sent on the microblogging service.


You could, for example, look up your own first tweets — probably for the sheer delight of embarrassing yourself — by heading to Topsy.com, searching for ‘from:@yourusername,’ hitting search and then sorting by oldest first.You can, of course, do that with Twitter’s archives, but Topsy lets you do it for any account....

Jeff Domansky's insight:

Now that's powerful research potential or a morass depending on your research skills...

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The 80 Rules Of Social Media an infographic

The 80 Rules Of Social Media an infographic | Public Relations & Social Media Insight | Scoop.it

So you want to get good at social media?


You need to have a plan. A guidebook. A strategy.You need some rules.


And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.


And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...

Jeff Domansky's insight:

This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...

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50 One Sentence Tips for Bloggers - Jeffbullas's Blog

50 One Sentence Tips for Bloggers - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles,


Here are 50 quick-hitting blogging tips.

Jeff Domansky's insight:

Jeff Bullas offers up a great blogging resource.

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How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?


In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.


Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....

Jeff Domansky's insight:

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.

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9 Essentials of Content Marketing

9 Essentials of Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is increasingly important in a world dominated by the Google algorithm and for good reason. Google’s constant tweaks of its search algorithm seeks to present searchers with the most relevant, timely, and valuable content and defeat the aims of techno-nerds who try to game the system to get their crappy content to rank well.


Bing does a similar thing with their algorithm. In fact, in a recent post, Rand of MOZ (formerly SeoMOZ) made some great arguments in favor of content marketing — not the least of which is that content marketing uses multiple search and social channels to build your online reputation and is thus less at risk from Google’s whims. Check out their Blackboard Friday on Link Building versus Content Marketing implications for SEO....

Jeff Domansky's insight:

Making the case for content marketing fundamentals and SEO.

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75 Eye-Poppingly Colorful WordPress Themes

75 Eye-Poppingly Colorful WordPress Themes | Public Relations & Social Media Insight | Scoop.it

...when used wisely, color has the ability to affect the mood of your visitors. Makes people feel welcome, comfortable and relaxed with blue hues or sell your sales pitch with an aggressive shade of red.


Whatever color scheme you choose, a great deal of creativity goes into designing a bold and colorful theme.To get you inspired, I’ve gathered a collection of stunning WordPress themes that make great use of strong color. Many of the designs feature flat design and responsive layouts – both hot trends right now.---

Jeff Domansky's insight:

If you're a WordPress blogger, or considering using WordPress, this is essential reading. Not to mention a great creativity break with your coffee.

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Business Model Canvas - Pressgram Blog

Business Model Canvas - Pressgram Blog | Public Relations & Social Media Insight | Scoop.it
Looking for a one-page strategy planning model? ...The Business Model Canvas which is a very simple tool that can go a very long way. As a visually-driven person this tool couldn’t be more helpful...
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Anita Holthuis's curator insight, September 3, 2013 8:15 AM

Erg handig vooral om na te gaan wat je: 'valued proposition'.

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The Internet’s Most Famous Hoodie Is Back — But What Took So Long? « Tony Rocha Official Blog

The Internet’s Most Famous Hoodie Is Back — But What Took So Long? « Tony Rocha Official Blog | Public Relations & Social Media Insight | Scoop.it

American Giant was drowning in a river of digital praise.


Last December, Slate tech writer Farhad Manjoo published a story about the company’s signature product — a heavyweight hooded sweatshirt — calling it the “greatest hoodie ever made.” Orders flooded in — so many that American Giant couldn’t keep up with the demand.


As Christmas came and went, the orders kept rolling in, and the struggle to fill them continued. Unlike the massive multinationals making billions from fast fashion in sweatshops in Bangladesh, American Giant is selling an American-made ideal as much as a sweatshirt. It is making clothes you don’t wear for a season and shove to the back of your closet. It’s making durable, well-designed, good-looking sweatshirts you can wear for a decade and then pass down to your kid, the way American clothes used to be made — and they don’t cost much more than the disposable crap we’ve accepted as the standard for affordable apparel....

Jeff Domansky's insight: