Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Don't Let Your Website Make Your Business Look Silly

If you're a small business owner and you run your own website with Wordpress, check out this list of common errors and how to avoid them.Wordpress has made it easy for anybody to set up a site and blog, but there are a number of pitfalls that you can easily avoid by following these tips!

Jeff Domansky's insight:

Great reminders for do it yourself website managers or small business.

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Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap

Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap | Public Relations & Social Media Insight | Scoop.it

Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. Don't:

-  Make it your only way gathering links.

-  Send out thousands of blast emails offering to guest blog.

-  Guest blog with the same article on two different blogs.

-  Take one article and spin it lots of times.

Jeff Domansky's insight:

Four great blogging tips from Google's Matt Cutts.

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Content Marketing in 2014: Are You Prepared?

Content Marketing in 2014: Are You Prepared? | Public Relations & Social Media Insight | Scoop.it

See what lies ahead for content marketing in 2014.... With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. How is it helping your business achieve their goals? If you're going to aim for scale in 2014, you need to show that what you're doing now is working, and will continue to work and warrant equal or more investment....

Jeff Domansky's insight:

ROI, scaling, engagement: challenges ahead in 2014

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14 Brand Trends for 2014

14 Brand Trends for 2014 | Public Relations & Social Media Insight | Scoop.it

Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?


A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I'm encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year....

Jeff Domansky's insight:

Thoughtful look at 2014 brand trends.

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Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 7:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 8:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.

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Social Media Case Study Template

Social Media Case Study Template | Public Relations & Social Media Insight | Scoop.it

The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. Which, first off, is great. Don’t get me wrong. Keep writing, keep sharing.But there are rarely results, there is rarely a problem stated that needs solving or a strategy being discussed.


Wanting to share these success stories is great. Wanting to read these success stories is great. But let’s look a bit closer at what is going on here and perhaps we can create a better system for all of us to benefit from...

Jeff Domansky's insight:

Really useful tips from Jason Keath.

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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it
Somewhere along the line you started treating it more like a resume. It's time to fix that.Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.So let’s tune yours up with six simple steps...
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Why Snapchat Is The Best Marketing Tool You Can Use Right Now

Why Snapchat Is The Best Marketing Tool You Can Use Right Now | Public Relations & Social Media Insight | Scoop.it

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk


.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.


He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....

Jeff Domansky's insight:

When Gary V speaks millions listen. So listen up Pilgrim.

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Kwang Hyun's curator insight, December 13, 2013 1:45 AM

Not just Twitter, Facebook, Youtube aren't the tools to market the other businesses and people. Snapchat is another tool to use it as a marketing tool. New tool comes out every month so be picky what you are using!

Felice Kimbrew's curator insight, October 27, 2014 1:03 PM

This is sooooooooooo true! I never thought of it like that. Coming from an AVID snap chat user, I think this makes a lot of sense. It teaches us how to GRAB our audience. I think that's important in any social media marketing tool. Possibly teaching us how to market ourselves for business purposes. 

Noah Rothstein's curator insight, November 4, 2014 4:04 PM

This article outlines why Snapchat is a great way to market your company or brand. It creates one-to-one personal experiences and helps foster a true relationship between the consumer and the product. Snapchat is here to stay!

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Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

Followerwonk could be just what you need to identify Twitter influencers. Worth exploring.

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How to reach over 500 Twitter followers in 10 days? - Eclectic Lines

How to reach over 500 Twitter followers in 10 days? - Eclectic Lines | Public Relations & Social Media Insight | Scoop.it

On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account.


After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets).My secret? This post explains some of the ingredients!...

Jeff Domansky's insight:

@LizeBizz shares useful Twitter tips and strategies.

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How to get Improved Conversions | Social Media Today

How to get Improved Conversions | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The principles that underlie conversions have their roots in human psychology. You must make use of the fundamentals of human cognition to compel your visitors to behave the way you desire. You should focus your user interface design on behavioural psychology patterns that are predictable in order to compel visitors to your site to engage in the behaviours that you desire.


We will focus on an approach to achieving conversion rate success that is tactical and proven. By focusing on these basic principles of visitor awareness you will be able to achieve the same conversion rates as the best converting sites....

Jeff Domansky's insight:

Here's a practical approach to help you gain better marketing conversions.

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How to Make Visual Content for Social Media in 5 Minutes [Free Template]

How to Make Visual Content for Social Media in 5 Minutes [Free Template] | Public Relations & Social Media Insight | Scoop.it

Ramp up your visual content on social media in 5 minutes with these (free) 17 customizable templates.


You've heard it before and you'll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. ... And that's because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.


So if we want to promote our inbound marketing content, we need to jump on board -- even if we don't have great design chops. There are tons of resources out there to help you easily create visual social media content (including our brand new free download of 17 Customizable Templates for Creating Shareable Graphics on Social Media)....

Jeff Domansky's insight:

Great tipstips, useful templates and ways to add visual impact.

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Do publishers' paywalls kill sociability?

Do publishers' paywalls kill sociability? | Public Relations & Social Media Insight | Scoop.it

If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability?...


I'm very much in two minds about this.Journalists, bloggers and writers can't be expected to write quality content for free, and if revenue isn't coming in from other sources, then why shouldn't they get behind a paywall business model. We need food and shelter too.


However this still isn't an ideal solution as I want as many people to read my material as possible, and if I can't share it via social media, this severely limits my reach as a writer.


The comment above about 'owing the reader the article' really does stick in my craw though. Why would anybody feel that they are owed something just because it's online? Are we so used to having everything online for free that we react with indignation when it isn't? Clearly we're used to over a decade of multiple blogs, YouTube videos and music streaming services spoiling us with content...

Jeff Domansky's insight:

Here's an interesting newspaper paywall perspective.

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How To Use Content Marketing To Win Business - Infographic

How To Use Content Marketing To Win Business - Infographic | Public Relations & Social Media Insight | Scoop.it

...This infographic looks at content marketing, from what it is to the benefits of implementing it’s strategies into your online marketing plan, to win customers to your business.For those completely new to online marketing, in a nutshell content marketing is the process of creating and sharing valuable and engaging content (information). Content that will help your business to reach out to more prospects online and convert them into real paying customers....

Jeff Domansky's insight:

Want to know what content tactics work? Read on.

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oconnorandkelly's curator insight, December 11, 2013 11:39 AM

#smarterbiz

Ray Beauchamp's curator insight, December 12, 2013 11:57 AM

Content marketing is the process of creating and sharing valuable and engaging content (information). Content that will help your business to reach out to more prospects online and convert them into real paying customers....

 
StrutturaFine | pl's curator insight, December 13, 2013 2:04 PM

In USA il #Content Marketing è considerato il fondamento del social marketing, tout-court. Significa creare interesse per i propri prodotti e servizi mediante la condivisione di informazioni e concetti utili, ben scritti, arricchiti da immagini, link e video. 

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the 6 worst pieces of promotion advice for artists, and the real solutions.

the 6 worst pieces of promotion advice for artists, and the real solutions. | Public Relations & Social Media Insight | Scoop.it

After countless suggestions of sites to use for promotion, I'm starting to realize that several things do not help at all. 6 online marketing and selling tips for artists....

Jeff Domansky's insight:

Heartfelt advice artists or any marketer can use.

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