Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Free Technology for Teachers: Five Tools That Help Students Plan Stories

Free Technology for Teachers: Five Tools That Help Students Plan Stories | Public Relations & Social Media Insight | Scoop.it

As a student the importance of planning a story before writing it was driven into my head. Then when I became a teacher, I drove that same message home to my students. Here are five free tools that students can use to plan and outline their stories.

Jeff Domansky's insight:

Richard Byrne shares great resources. Don't be afraid to explore these for marketing and PR too! OPf particular interest is Amazon Studios/Storybuilder. 

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Jeff Domansky's curator insight, December 20, 2013 7:44 PM

Check out these five tools but pay attention to Amazon Studios/Storybuilder. 

Ali Anani's curator insight, December 21, 2013 12:36 AM

Since there is a "student" in each of us, I find this post even relevant to re-learners.

María Dolores Díaz Noguera's curator insight, December 21, 2013 5:17 AM

Very nice sharing. Thanks

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A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers

A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers | Public Relations & Social Media Insight | Scoop.it

Over the past year, we’ve talked with a lot of brilliant social thinkers – from our customers to industry experts to community managers across the world. We’re consistently impressed and enriched by their expertise. So today, we took a look back and brought together 10 brilliant insights that social thinkers shared with us via our blog, webinars and whitepapers this year.Soak it all in, and go make 2014 your best year yet...

Jeff Domansky's insight:

More recommended reading for social marketing pros.

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Spruce Up Your LinkedIn Profile in 5 Easy Steps -

Spruce Up Your LinkedIn Profile in 5 Easy Steps - | Public Relations & Social Media Insight | Scoop.it

Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.


Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.

Jeff Domansky's insight:

Five quick ways to tune up your LinkedIn profile.

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Sue Rizzello's curator insight, December 20, 2013 7:36 AM

Lagging, dull LinkedIn profiles ought to be a thing of the past with all these new tools to jazz up the resume. Note to self, keep it current!

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The 5 Must-Haves for Communicating with Inbound Leads - TrackMaven's Competitive Intelligence Blog

The 5 Must-Haves for Communicating with Inbound Leads - TrackMaven's Competitive Intelligence Blog | Public Relations & Social Media Insight | Scoop.it

When you are generating demand, the hard part doesn't just stop there. Inbound leads are not created equally, so certain communication skills are essential.


As a part of LinkedIn’s Big Ideas in 2014 series, Tim Williams wrote a stellar post calling for a transition to inbound marketing, rather than outbound selling, for professional services firms to create new business in 2014. Mr. Williams’ post is part of a larger trend in which business experts across industries are recognizing that “content is king” in driving web traffic, establishing respect as a “trusted advisor,” and ultimately generating new business.


As a result, marketers are increasingly expected to produce compelling content for dozens of digital channels (including social media, blogs, white papers, newsletters, etc), create a relevant and useful website, and provide value for potential customers at every step of the buying process. Much has been written on the importance of inbound marketing (check out Hubspot’s blog or Content Marketing Institute’s website for examples).


But once all of this inbound interest is coming your way, what do you do with it? How do you handle all of the potential customers clamoring at your door? The next step of the process is demand response, where inbound energy and intent is converted into a possible growth opportunity for the business. Having an effective demand response process is critical to transform inbound marketing into new revenue...

Jeff Domansky's insight:

Having a demand response strategy is critical for results.

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Wearable tech: the future of the quantified self & smart bras [#LeWeb] | memeburn

Wearable tech: the future of the quantified self & smart bras [#LeWeb] | memeburn | Public Relations & Social Media Insight | Scoop.it

“I flew in from New York and I am about six hours behind and I tossed and turned all night. Now according to Fitbit I am operating at 60% of my optimum speed,” says Natt Garun, Features Editor for The Next Web while interviewing James Park, co-founder and CEO of the company at LeWeb in Paris, France.


This is our reality: devices and apps that gather data on us and tell us how well or poorly we are doing health-wise. This trend is sweeping through the tech space and every new startup wants to play in this field. It’s true of society, we first create things that might kill us then build things that could prevent it.

Jeff Domansky's insight:

Smart bras and socks? Who knew? And do you care?

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Jeff Domansky's curator insight, December 20, 2013 11:15 PM

Smart bras and socks?  Who knew? And do you care?

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How to Leverage Content for Conversions | Tone Agency Blog

How to Leverage Content for Conversions | Tone Agency Blog | Public Relations & Social Media Insight | Scoop.it
You’ll no doubt have heard it all before – content is king! Create killer content! Set up a blog! Use content to increase conversions! While these are all accurate statements, they aren’t very helpful at all.


How exactly do you create killer content, what should you be writing about in your blog and how exactly can you leverage content for these conversions?

Jeff Domansky's insight:

@Charlotte_Varela offers sound advice and 10 tips for better conversions.

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Public Relations & Social Media Insight | Scoop.it

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.


Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.


The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.


But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015....

Jeff Domansky's insight:

PR pros need to keep an eye on this story telling and brand journalism trend and Coca Cola's lessons.

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Caren Libby's curator insight, December 24, 2013 6:47 AM

This is more like IMAGE MARKETING!

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Why Snapchat? Because they'll open it | Sheila's Guide To The Good Stuff

Why Snapchat? Because they'll open it | Sheila's Guide To The Good Stuff | Public Relations & Social Media Insight | Scoop.it

Does Snapchat make sense for destination or hotel marketing? How the Philadelphia Eagles use it with fans, plus attention-grabbing ideas for a CVB or DMO.


I’m the last person to advocate chasing after shiny objects in social media.


My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always:“Is YOUR market there?”


That’s why I hadn’t been paying much attention to Snapchat, a messaging app that shares photos and short video (“Snaps”) that then disappear/self-destruct in 1-10 seconds. It seemed like something that preteens and teenagers use for sharing private pics with a smallish network of friends (instead of dealing with drama on Facebook or broadcasting to the world through Twitter) but where was the relevance to destination marketing?...

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My Seven-Step Method For Creating A Presentation When The Stakes Are High

My Seven-Step Method For Creating A Presentation When The Stakes Are High | Public Relations & Social Media Insight | Scoop.it

...I recently had an opportunity to put my column’s techniques into action for this 18-minute keynote presentation at one of the world’s largest events for startups and entrepreneurs; LeWeb in Paris. The ‘stakes’ are high for two reasons. First, speakers share the stage with some of the most influential leaders in technology and social media (Marissa Mayer, Gary Vaynerchuk, and Guy Kawasaki are among repeat speakers). Second, the audience is made up of thousands of entrepreneurs and bloggers who all seem to have a Twitter account and aren’t afraid to voice their opinions.


Since I’m often asked for a “method” for creating a talk, pitch, or presentation, here are the steps that work for me. I’m certain they will help you, too....

Jeff Domansky's insight:

Great speaking and presentation tips from Carmine Gallo..


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The year we contextualize the news

The year we contextualize the news | Public Relations & Social Media Insight | Scoop.it

"We're limiting the opportunity for our readers to understand all the intersecting impacts by reducing context to a few paragraphs of background."My prediction isn’t particularly snazzy. It doesn’t require drones or sensors or wearables. It gets back to common sense, highlighting our role as an industry in creating informed citizens. 2014 will be the year of contextualization.News organizations have so far been bad at contextualizing information. We publish articles on a 24-hour news cycle and expect readers to figure out how to connect the dots on their own. We use one sentence near the top of a story to rehash concepts we may have covered at length in previous articles. Rarely do readers follow a story from the beginning — but when they jump in at the middle, we don’t help guide them through what they’ve missed. And we essentially write new content that we then throw away at the end of the day. Content shouldn’t die by design....

Jeff Domansky's insight:

Lauren Rabaino looks at the problem of context missing in today's news reporting. 

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Infographic: How journalists use social media

Infographic: How journalists use social media | Public Relations & Social Media Insight | Scoop.it

Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.


There are a lot of articles out there about how to pitch journalists and build relationships with them.


And now that social media is so prevalent, many PR pros wonder how it fits into the formula.


An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros.


For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...

Jeff Domansky's insight:

Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.

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Don’t Commit These Blogger Outreach Atrocities (Real Life Horror Stories)

Don’t Commit These Blogger Outreach Atrocities (Real Life Horror Stories) | Public Relations & Social Media Insight | Scoop.it

It’s my goal for everyone reading this post to never be called out publicly on Twitter for composing a horrible pitch. The following “short stories” are stories I’ve gathered from both PR pros and bloggers telling me about their experiences with blogger outreach gone bad.Read it. Take it in. These are examples of what not to do….

Jeff Domansky's insight:

Kristen Matthews shares some head shaking examples of bad blogger pitches. Lots of great lessons. Recommended reading. 9 / 10

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LinkedIn Tools - 3 Tools to help you grow your presence on LinkedIn

LinkedIn Tools - 3 Tools to help you grow your presence on LinkedIn | Public Relations & Social Media Insight | Scoop.it

LinkedIn can be a very valuable tool for your business but are you using the right management tools?


I meet so many people that say they don’t get benefit from LinkedIn but when I ask them what time they are investing in LinkedIn, the answer is usually none! If you invest some time in LinkedIn it can be very beneficial to your business.In this article we outline 3 tools that will really help you grow your presence on LinkedIn...

Jeff Domansky's insight:

Ian Cleary reviews three essential tools for LinkedIn success.

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TheSocialPhysio's curator insight, December 19, 2013 3:51 AM

#therapists...3 tools to grow your presence on #Linked In