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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Small Businesses Are Using Social Media To Grow Their Visibility | Business 2 Community

How Small Businesses Are Using Social Media To Grow Their Visibility | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
When a small business sets out to grow their visibility online, it’s always good to have a plan in place. The plan should be strategic and well researched. It will help you, the small business owner, to connect with your target customers and grow your visibility. Social Media is a great way that small business owners can grow their visibility online. Case in point, in a recent survey by Manta of 600 small business owners across the United States: 90% of them said that they are actively engaged in social networking sites and 74% felt that social networking online was very valuable and that it was starting to out-weigh networking in-person. How to reach your target customers What can you do as a small business owner to grow your visibility and become active in social media? By using the acronym R.A.C.K, I want to share a few suggestions of how you can rack-up social media cred....
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Visual Micro-Sharing Platforms: The Next Big Thing in Social Media Marketing? | Social Media Today

Visual Micro-Sharing Platforms: The Next Big Thing in Social Media Marketing? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos and share them via app only, much like Instagram (in fact, there's not even a user login on Vine's website).

 

As for Snapchat, it strives to make messaging and communication to friends and family easily through photos with captions that are deleted instantly once the recipient views it (however, the "instant deletion" part is under contention, especially because the iPhone can take screenshots). At the end of 2012, Snapchat users were sending 50 million photos a day.

 

In response to the large ballooning growth of Snapchat, Facebook created a Poke app that does much of the same thing, in just 12 days. These micro-sharing platforms make sharing photos and video faster than ever, but the question remains, can businesses use it? Here's how....

Jeff Domansky's insight:

Micro-sharing and visuals are huge and growing even more quickly. Great content marketing possibilities.

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Social Search Concerns for National Multi-Location Brands

Social Search Concerns for National Multi-Location Brands | Public Relations & Social Media Insight | Scoop.it

Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified...

 

...With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands. According to a comScore local search study, consumers already search locally on Facebook. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.

 

Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Developing a social media strategy that works across all of a brand’s locations, however, is difficult, and several roadblocks should be considered before jumping in....

Jeff Domansky's insight:

Valuable social media research for marketers. 

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10 Social Media Problems and Possible Solutions

10 Social Media Problems and Possible Solutions | Public Relations & Social Media Insight | Scoop.it
While social media can build your business brand, it can also tear you down. View this list of 10 potentially damaging social media problems. Small business social media is a good thing…usually. Of course, this week observers in business and technology fields got a good look at how social media can also go bad. Challenges in small business social media are inevitable. Social media tools can build your brand. But, they can also tear you down. There are many uncertainties too. Below are 10 troubles with small business social media and how to set them right..--
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How journalists can measure engagement | Poynter.

What measurement matters most? Among the questions journalists need to ask but may not have the data to ask are whether stories are being tweeted or retweeted at higher than expected rates, he said. “That’s a more interesting number,” he said. At Guardian US, social news editor Katie Rogers said she sees successful engagement as “when a reader takes the time to share something that furthers the story or kickstarts something completely new.” She said via email that she measures online engagement by looking at metrics including social shares, on-site comments and page views....

Jeff Domansky's insight:

Some of these measures work for PR and marketing too. 

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Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog

Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog | Public Relations & Social Media Insight | Scoop.it

Brands struggle to produce interesting, engaging online PR content. Find tips and tricks to help make your company's news more newsworthy....

 

When bloggers and media become annoyed by irrelevant content, they’re not all that likely to write about your company or contact you for expert opinion on industry news. At the same time, when it comes to brand content, customers don’t like to have to dig for the information they need to make buying decisions. They may even stop reading your missives altogether and miss out on the real news. This is not a good thing.

 

The problem, then, is two-fold: too much non-news content, and poor targeting of good content. Ideally, you will create relevant, targeted content, whether for customers, prospects, investors, distributors, or other groups who may have an interest in your company news. Then it needs to reach that specific group. Avoid confusing your different audiences with fluff content and news announcements because you feel it’s time to publish something new just to attract their attention. “More” attention isn’t nearly as desirable as the right attention....

Jeff Domansky's insight:

No news and poor targeting are always a recipe for bad PR.

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Brooklyn Quevillon's curator insight, April 11, 2013 11:09 AM

Very intersting and engaging online PR content.

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Adobe: Video Accounts for 77% of Viral Reach on Social Nets | SocialTimes

Adobe: Video Accounts for 77% of Viral Reach on Social Nets | SocialTimes | Public Relations & Social Media Insight | Scoop.it

...Adobe’s 2013 Video Benchmark Report, released today, showed how incorporating video content in social media campaigns can help brands and media companies get better results. In 2012, video social engagement rose from 42 percent to 70 percent compared to 2011, the study found.

 

But “for marketers and advertisers wanting to know how to unlock the potential on social,” Gaffney said, “it becomes very clear that one of the biggest levers that they’re not pulling as hard as they could is video.” Getting the content can be a challenge for marketers — videos don’t produce themselves — but Gaffney said the increase in engagement and reach will be worth the effort.


According to the report, social media users are more than twice as likely to engage in video content than non-video content, meaning that videos get more likes, comments, and shares than photos, links, and text. Viral reach for video, which is measured by the number of people who see a post in their feeds through friends or a brand page, accounts for 77 percent of all reach on social media sites....

Jeff Domansky's insight:

Here's more research proof that visuals and video are critical to impeachment and better results.

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Robert Vernon's curator insight, April 10, 2013 10:23 PM

I knew it! Want more eyeballs? Use video.

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How to Optimize Your Business Blog [Checklist]

How to Optimize Your Business Blog [Checklist] | Public Relations & Social Media Insight | Scoop.it

Your business blog is one of the most powerful tools in your toolbox. But how do you know that your lean, mean lead generation machine (aka your business blog) is running as efficiently as possible? We’ve created a master checklist of everything your blog should be optimizing for and how to do it. Seem overwhelming? Don’t worry! This post will act as a step-by-step guide for everything you need to know. If you have questions, we’re happy to address them in the comments section. Let’s break it down....

Jeff Domansky's insight:

Sometimes a checklist is all you need to generate fresh thinking about your business blog. Another good read for bloggers, content marketers and PR pros.

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Would You Talk To An Ad On Your Smartphone?

Would You Talk To An Ad On Your Smartphone? | Public Relations & Social Media Insight | Scoop.it

As absurd as it may sound, chatting with ads could become commonplace as speech-communication with computers continues to evolve. Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true. What Is A Voice Ad? Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device.... Hey. You. Get offa my phone!

Jeff Domansky's insight:

What do you think? Would you talk to the ads? I'm not sure I like this trend at all, despite my love of technology. Like any content marketing, I guess it can be very effective if it fills a need or solves a problem for consumers and entertains them at the same time.

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Five Organizational Must-Have Apps for the Entrepreneur on the Go | Social Media Today

Five Organizational Must-Have Apps for the Entrepreneur on the Go | Social Media Today | Public Relations & Social Media Insight | Scoop.it

If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you; here are my top five ranked organizational apps for the entrepreneur on the go.... Highly recommend you test drive Google Keep.

Jeff Domansky's insight:

Really useful apps for any mobile PR Pro, marketer or entrepreneur. 

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A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone

A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone | Public Relations & Social Media Insight | Scoop.it

A dramatic transition in how, when and where content is consumed is afoot.... Deloitte’s State of the Media Democracy survey reveals that U.S. consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other.

- Twenty-six percent of consumers are digital omnivores (own a laptop, smartphone and tablet).

- Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices.

- Tablet owners stream movies 70 percent more often than non-tablet owners.

- More than 80 percent of consumers are multitasking while watching TV....

Jeff Domansky's insight:

The three-screen or more devices reality is worth thinking about as you plan your PR and marketing strategies.

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Website Crash Resolved: More Crisis Lessons | The PR Coach

Website Crash Resolved: More Crisis Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

...After one day, my online presence was still out of action. Frustrating. Out of contact. And challenging because the technical solutions were far beyond my skills. I went to bed Friday night with no idea how long I’d be incommunicado and when or if my problem would be solved.

 

The next morning an 8:00 AM e-mail made my day. Bluehost tech support advised my site was now up and running again.

 

In less than 48 hours they had recovered and restored my websites and blog. That’s service! And that’s why they’ve been my web hosting provider since 2001.

 

The backup restored the blog to one week earlier. All that was lost were three blog posts, easily reposted, and a small number of PR Library archive articles.

Jeff Domansky's insight:

A happy ending to the website/blog crash and more crisis lessons.

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What Every Leader Needs to Know about SEO | Forbes

What Every Leader Needs to Know about SEO | Forbes | Public Relations & Social Media Insight | Scoop.it

SEO is also an important part of positioning your company as an industry leader, so it’s vital to keep abreast of the latest news from leaders in SEO techniques. Here is some recent advice I’ve gotten from SEO experts that will help you think strategically about growing your Web presence....

Jeff Domansky's insight:

SEO made simpler with these tips.

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Marketing Lessons From the Kardashian Family | Social Media Today

Marketing Lessons From the Kardashian Family | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The Kardashians are social media marketing and branding superstars. Here's how you can Keep Up with the Kardashians on your own social media networks....

 

Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians....

Jeff Domansky's insight:

Unexpected source for marketing inspiration...

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Analisa Fruean's curator insight, September 14, 2014 5:46 AM

Successful family who know how to market themselves via the use of different social media networks. Interactions with fans is key and marketing not just themselves individually but also each other. Marketing themselves this way has worked as there family brand grows and their following continues to grow further. @jpfernandez9

Samara Paxton's curator insight, October 2, 2014 6:42 PM

The Kardashians use their brand to engage their customers, and make them feel as if they are included. By communicating with their fans, it shows them that the 'brand' cares about them, and that their opinion is being heard. This is largely beneficial to the Kardashian Brand, as it ensures that they have loyal and repeat customers, all via a tweet. 

 

Laura Diamond's curator insight, December 28, 2014 6:54 PM

Although it pains me to scoop the Kardashian family are social media trending gurus. Since they all basically became famous for doing nothing this family relies on their fans and social network to keep the millions coming in. Between the reality shows, their marketing for brands they endorse, their own clothing/accessory brands etc the family are some of the best in the world for getting their network across the table.

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Why You Are Ignoring The Most Important Data | Social Media Explorer

Why You Are Ignoring The Most Important Data | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

The current fad of big data has caused marketers to ignore the requirement that humans need to analyze conversations...

 

...Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis. The thinking goes likes this: If we know every move people make then we not only know everything, but we can predict everything. As business people we love it because the information is finite, scalable and measurable.

 

It’s ironic that big data has such an allure in an age when some of the most important information happening online is coming out of conversations. And the way to analyze online conversations is to read them, participate in them and try to understand them without a formula.

 

Conversations are not data. Anyone who has ever tried to analyze them through sentiment analysis knows this. If you ever watched Star Trek, you can imagine clearly that even an advanced, science fiction character like Data, misunderstood human conversation....

Jeff Domansky's insight:

Great quote: "Conversations are not data."

 

If you're not listening, you're losing track of invaluable insight.

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Twitter Happiness Soars as People Travel Further From Home

Twitter Happiness Soars as People Travel Further From Home | Public Relations & Social Media Insight | Scoop.it
Who knew? Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment. Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment.... The way sociologists and anthropologists study modern society has changed dramatically in recent years. One of the major advances has been the ability to study human behavior by mining the massive databases from technologies such as mobile phones and social media, such as Twitter. These technologies provide a fire hose of near real-time data about people's ideas, location and even their feelings. That's enabled entirely new insight into the way society behaves. Today, Morgan Frank and colleagues at the University of Vermont take this work a step further by analyzing how the sentiments people express over Twitter change as they move further afield....
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Content Marketing: Sunny with a Chance of Burritos? | The PR Coach

Content Marketing: Sunny with a Chance of Burritos? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Marketing forecast? Sunny with a chance of burritos...

 

Who said content marketing isn’t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather.

 

Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather and sell it to eager marketers....

Jeff Domansky's insight:

The key question in traditional and social media soon will be: "How much sponsored content is too much?"

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Public Relations For SEO: The Complete Guide

Public Relations For SEO: The Complete Guide | Public Relations & Social Media Insight | Scoop.it
This is the first of a three-part article about Public Relations for SEO.... ...The six Major Public Relations Steps that we followed, which can improve your SEO rankings and increase conversions are listed below. This article will cover the first two, and subsequent articles will cover the rest. - Have Something To Say… About A Trend - Write Your Press Release - Pick A Strategy To Target Journalists - Schedule Your Announcement - Pitch Journalists - Work It Just Before, On, And After The Announcement...
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Jeff Domansky's comment, April 10, 2013 2:38 PM
Includes a really good case study as well as the six steps.
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Stop Collecting And Start Engaging With Your Twitter Followers

Stop Collecting And Start Engaging With Your Twitter Followers | Public Relations & Social Media Insight | Scoop.it

Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how....

 

...One of the biggest mistakes a company can make is following other Twitter accounts that have nothing in common with the company or collecting Twitter followers that do not share the same interests as the company. Instead of wasting time on collecting followers, focus your energies on improving engagement with your Twitter followers. Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns....

Jeff Domansky's insight:

Practical tips for better Twitter engagement.

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Val&co's curator insight, April 11, 2013 3:18 AM

Une bonne petite boite à outils

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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.... The growth of content marketing is also a concept that Fred Wilson of Union Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation." Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective. Now is definitely the time to develop a new type of strategy to garner links and traffic. Inspirational examples of phenomenal content Below are some examples of companies that have created phenomenal pieces of content. Hopefully this provides ample motivation to take your site/client's site to the level!...
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Jeff Domansky's comment, April 10, 2013 2:51 PM
Stephanie Cheng's post is a must read. she's put a lot of time into outlining what content audit looks like and tips on developing a content marketing strategy that works. Definitely a post to bookmark.
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Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite

Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite | Public Relations & Social Media Insight | Scoop.it

The TV Antenna Of The Future... Since Aereo launched, the television industry has been hoping to sue it out of existence. Early attempts to have the service shut down have been unsuccessful, thanks to legal logic that may well wind up saving Aereo in the end.

 

Meanwhile, the networks are clamoring for a plan B, which, if you believe the claims of network execs, includes threats to pull out of broadcast TV all together. (Said threats are, of course, unbelievably stupid.) Aereo does not disrupt the core broadcast business model. When I'm watching TV shows on my iPad using Aereo, I'm still seeing all the commercials, just like I would if I tuned in via an antenna on my television set. The problem is, my antenna sucks. On a good day, I can get four or five channels to display clearly on my TV, and even that involves some finagling. It feels decidedly old-fashioned to be tinkering with an antenna just to watch NBC.

 

By contrast, Aereo feels right at home in the 21st century. When you watch it, it doesn't feel like you're stealing anything. Instead, it feels like the service has restored your ability to conveniently tune into broadcast TV — an ability that's atrophied for years thanks to changing viewer habits and, consequently, expectations for picture and sound quality....

Jeff Domansky's insight:

You can never have too much technology in my humble opinion ;-). As long as it's practical, meets your needs and is priced right.

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HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy

HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy | Public Relations & Social Media Insight | Scoop.it

Guest blogger Eric Schwartzman shares an interesting perspective on social media strategy – the Homeland / Embassy model....

 

...The importance of proximity is huge. We don’t have that advantage on a social network. We may get to use Facebook for free, but our competitors can buy ads against our conversations. We can’t even buy out the ads that appear alongside our posts. The option just doesn’t exist. When we engage prospects and customers, we need to be mindful that it’s always going to be easier for competitors to siphon away our traffic on Facebook than from our own site, where we control the layout and the conversation opportunities.

 

On your own website, you control the user experience. On your own website, you lure new visitors with content. As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales.

 

That’s why your website is your sovereign nation. It’s your homeland. Your Facebook Page, on the other hand, or your Twitter feed, are more like embassies. When a country has an embassy in a foreign country, diplomatic immunity aside, it must abide by the local laws of the host nation. Facebook and Twitter are also sovereign nations. You’ll find the laws of those lands in their Terms of Service. Violate them and they can export you anytime....

Jeff Domansky's insight:

Eric Schwartzman has an interesting point of view on social media strategies. I like his concept of proximity and the importance of your own website as Homeland in your social marketing strategy. 

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How to Use Twitter for Business and Marketing | Social Media Examiner

How to Use Twitter for Business and Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.... Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results....
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A Peanut Butter Company Figured Out How To Profitably Advertise On Vine

A Peanut Butter Company Figured Out How To Profitably Advertise On Vine | Public Relations & Social Media Insight | Scoop.it

"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium.

 

Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....

Jeff Domansky's insight:

Sometimes the agile, small companies can get there much faster with the help of technology. Vine, like Twitter, is one of those technologies that levels the playing field regardless of the size of your business.

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Brands Buy Real-Time Mobile Ads Based on the Weather

Brands Buy Real-Time Mobile Ads Based on the Weather | Public Relations & Social Media Insight | Scoop.it

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using the weather to target on-the-go consumers—it now plans to buy mobile ads when the temperature is optimal for green thumbs to get planting, hoping they'll need the retailer’s fertilizers and other garden products.

 

"We want to reach folks in real time and help them deal with the weather as it's coming," said Jeff Gooding, Ace’s marketing director. "The idea of helping has traditionally been part of our brand, and it’s becoming a part of our mobile strategy."

 

Sensing a chance to nab more ad dollars, Twitter and The Weather Channel (TWC) last week announced an agreement centered on a new weather-based ad-targeting product. Twitter says that 60 percent of its massive audience derives from smartphones—where users will be seeing Promoted Tweets thanks to the TWC deal.

 

And based on certain forecasts, Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app....

Jeff Domansky's insight:

Sunny with a chance of burritos? Who said marketing isn't fun? 

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