Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This week’s best new social media tools

This week’s best new social media tools | Public Relations & Social Media Insight | Scoop.it
Brrrrrr! It might be snowing in London (and incredibly cold!) but that hasn’t stopped us from serving up a collection of this week’s hottest new social media tools and platforms.

To ...To help warm you up, were giving this week’s post a ‘green theme’ – yep, the green we all want more of, money.
Let’s introduce our money-spinning tools to you one-by-one…
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Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext

Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext | Public Relations & Social Media Insight | Scoop.it
How to generate discussion when things get stale in your LinkedIn group.

 

...which makes it a very powerful tool for B2B communications. Further evidence of this is the report presented by HubSpot recently, which says that LinkedIn is almost 300 percent more effective when it comes to generating leads, compared with Facebook and Twitter....

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Online Newsrooms: A Necessity for Search and Social Content Strategy

Online Newsrooms: A Necessity for Search and Social Content Strategy | Public Relations & Social Media Insight | Scoop.it
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.

 

This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy....

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Managing Negative Comments in Social Media | Cision Blog

Managing Negative Comments in Social Media | Cision Blog | Public Relations & Social Media Insight | Scoop.it

If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react.

 

The best tip I can give: don’t take them personally. You’ll run out of energy if you do this.

 

Here are 6 more tips on how to manage negative comments...

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How To Build An Influencer Marketing Strategy

How To Build An Influencer Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.
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Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)

Pinterest Hits 11 Million UMVs (and 8 Tips for Brands) | Public Relations & Social Media Insight | Scoop.it

In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques. This presents a huge opportunity for brands, as you might have already read about here.

 

The #1 driver of consumer purchases is word of mouth recommendations from friends, and Pinterest holds the power to drive authentic “word of eye” recommendations in a way that is changing the landscape of social commerce....

 

[Useful analysis of Pinterest - JD]

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Maclean's releases first multimedia ebook - Masthead Online News

Maclean's releases first multimedia ebook - Masthead Online News | Public Relations & Social Media Insight | Scoop.it

Rogers Publishing has released what may be the industry's first electronic-only SIP.

 

Maclean's magazine, a Rogers title, has created its first "multimedia eBook", The Shafia Honour Killing Trial, a 171-page interactive edition with "in-depth reporting, videos, audio clips and photos, bringing to life the dramatic story of the honour killings trial that captivated Canadians...."

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The Simple Template for a Thorough Content Style Guide

The Simple Template for a Thorough Content Style Guide | Public Relations & Social Media Insight | Scoop.it
Learn how to create an editorial style guide that helps streamline your company's content creation efforts.

 

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....

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Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse

Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse | Public Relations & Social Media Insight | Scoop.it

Most savvy PR people look at the virtues of LinkedIn as a media for communicating with B2B audiences.

 

So why do we use LinkedIn groups so badly for communicating with other PR and comms people? While Twitter has emerged as a useful information and opinion-sharing tool, with many of us making new connections and gaining new insight through content shared – with rivals, prospective clients/agencies, journalists, colleagues and industry contacts – LinkedIn by comparison seems to be a dumping ground for drudgery.

 

Just take stock of some of the content that has been circulated on the LinkedIn groups (PR, comms, brand reputation, social media) I’m a member of this week already...

 

[Good reminder from Steve Earl - JD]

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Sword and the Script: Sales? PR doesn’t do sales! Or marketing

Sword and the Script: Sales? PR doesn’t do sales! Or marketing | Public Relations & Social Media Insight | Scoop.it

Sales. It’s about as far away from PR as you can be, and still be in business. But maybe not for long.

 

PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing....

 

[Of course Frank Strong is pulling your leg. Wake up PR, he warns - JD]

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