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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Inside Forbes: What Mobile Means for Journalism and My Restless Nights - Forbes

Inside Forbes: What Mobile Means for Journalism and My Restless Nights - Forbes | Public Relations & Social Media Insight | Scoop.it
Clearly, it's a very different world. As the founder and CEO of a startup, VC's would always ask me, "What keeps you up at night?" It was a tedious question with only one honest answer: raising more money from you guys.

 

Four years later, as chief product officer for a major news brand, I would answer the same question with a single word full of complexities for the future of journalism — mobile. Finding more funding, though difficult, was a well-traveled path. Transitioning to a mobile universe is a new challenge, and one that gets more vexing by the day.

 

That’s why I’m so intrigued with new mobile or mobile-like products. Flipboard, a crowd pleaser for iPad users, recently released a well-received Android app. Two weeks ago, USAToday unveiled a unified mobile and desktop site that mimics tablet experiences. Earlier this week came Quartz, a business news product from Atlantic Media. Quartz is optimized for a mobile-first audience — or, as a New York Times reporter said, for passengers in the “front half of airplanes.” David Bradley, Atlantic’s owner, said it has become “very, very clear to me that digital trumps print, and that pure digital, without any legacy costs, massively trumps print.” Still, Quartz is essentially replicating a legacy print labor model to produce content for tablets....

 

[Thoughtful post from Lewis DVorkin at Forbes - JD]

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How Yoplait Grew Facebook Likes By 800K In A Year | MediaPost

How Yoplait Grew Facebook Likes By 800K In A Year | MediaPost | Public Relations & Social Media Insight | Scoop.it

How Yoplait Grew Facebook Likes By 800K In A Year

 

A lot of brands wouldn’t complain about having 200,000 “likes” within the first year of their Facebook pages’ existence.

But Yoplait started there, then added 800,000 likes within its second year on Facebook -- celebrating its one-millionth fan last month.

 

How? Largely by moving away from an impersonal, push-marketing approach to a more “authentic,” discussion-driven approach in which racking up “likes” is actually far less of a focus than engagement metrics, according to Teresa Coryell House, digital strategist for the brand.

 

Initially, Yoplait’s Facebook page was “very much approached as another way to promote current campaigns,” Coryell House tells Marketing Daily. “We were mostly talking at our fans, about product attributes and launches, rather than having consumer-driven discussions with them. Our new strategic goal -- which is much harder -- was to drive organic growth by becoming more relevant and authentically engaging.”...

 

[These are really powerful social media numbers. They show that smart content marketing strategies can deliver "results." The unanswered question is whether these "likes" translate into sales and an ROI. It's a great story but I wish reporters would ask the ROI question more often - JD ]

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G+ Is For Men & Other Social Network Gender Data [Infographic]

G+ Is For Men & Other Social Network Gender Data [Infographic] | Public Relations & Social Media Insight | Scoop.it

Statistics of the top 5 Social Media sites 

Marty Note
Cool infographic that changed some previous data that made Facebook look more female and older. Most social nets are splitting almost evenly except for G+. Google plus is heavily biased toward men at this stage of their social network game.  

 

[Very interesting and revealing infographic - JD]


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Hired a PR agency & all I got was a lousy T-shirt | The PR Coach

Hired a PR agency & all I got was a lousy T-shirt | The PR Coach | Public Relations & Social Media Insight | Scoop.it
I hired a PR agency & all I got was a lousy T-shirt Are you searching for a PR agency? Do you know where to start? I've got seven guidelines to help you make the right choice for a PR agency partner.

 

Today, many agencies offer a full complement of services in addition to traditional media relations. The best agencies also know social media, marketing, research and business management too.

 

Planning an agency cattle call? Don’t do it. You need to design a smart process to follow. What’s your experience working with a PR agency? Positive, negative or excruciating? Don’t make the same mistakes the second time around.

 

Time and again, clients and prospects share similar experience that’s best captured as “I hired a PR agency and all I got was this stupid T-shirt.”...

 

[I've run PR agencies and  also been the client. It' all true! LOL - JD]

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How to catch the curator's eye

Is great content enough? Here are 7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012.

 

Very interesting deck by the SlideShare team (who just got started on Scoop.it as we announced our new integration with them). 

 

Curators, the message we should see here is that we're being acknowledged as a driving force for content distribution by content creators and platforms designed to host and facilitate their distribution. SlideShare's presentation includes a great series of tips that show that the name of the game is not only SEO anymore but more and more to be discovered and curated by fellow humans.

 

[If you're a new curator, this presentation's worth viewing - JD]


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The Pros and Cons of Freelancing

The Pros and Cons of Freelancing | Public Relations & Social Media Insight | Scoop.it
An infographic detailing the pros and cons of choosing work as a freelancer over a traditional job.

 

The main reason many freelancers gave for their job happiness is the salary, which is not surprising since freelancers are expecting a 55% increase in pay this year. That pay bump combined with the freedom of their schedule and other benefits adds up to a pretty sweet-sounding job.

 

On the other hand, many freelancers also find it difficult to stay relevant, and it’s not like they’re totally off the hook on their schedule; they still have the same grueling deadlines as folks with traditional writing occupations. Thanks to these factors, writers who are in their first year of freelance work are often more likely to accept traditional employment versus people who have been freelancing for many years....

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The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency

The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency | Public Relations & Social Media Insight | Scoop.it
Discussing Jonathan Gottschall's book The Storytelling Animal, and what it means for our presentations.

 

[A stimulating read about storytelling in presentations - JD]


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Creating Employee Buy-in for Social Media Marketing | Social Media Today

Creating Employee Buy-in for Social Media Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement.

 

[Recommended reading for PR 2.0 and social media managers -JD]


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How (and why) to upgrade to LinkedIn’s new company pages | PR Daily

How (and why) to upgrade to LinkedIn’s new company pages | PR Daily | Public Relations & Social Media Insight | Scoop.it
A step-by-step guide for social media managers.

 

On the heels of a home page redesign, LinkedIn has unveiled a new look for company Page. A number of aesthetic changes (and some improved functionality) unites for one purpose: “Simplifying the LinkedIn experience across our core products,” says LinkedIn’s Mike Grishaver.

 

LinkedIn is urging the administrators of company pages to upgrade to the new design before Nov. 30—at that time LinkedIn will automatically convert pages, which could lead to lost content for companies—however, the social network has not yet indicated when page admins can begin the conversion from old to new.

 

Regardless, we’ll show you, step by step, how to convert your page....

 

[Very practical, valuable information for social media managers- JD]

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Oreo Gets Dunked by One of the Best Twitter Replies Ever

Oreo Gets Dunked by One of the Best Twitter Replies Ever | Public Relations & Social Media Insight | Scoop.it
Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie.

 

[Brand wars and a fun story - JD]

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Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser | Public Relations & Social Media Insight | Scoop.it
Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare...

 

Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.

 

In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day....

 

[Yep. That's dumb alright - JD]

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Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen

Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.

 

Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)...

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5 Ways to “Listen” For Better Blog Content | Deirdre Breakenridge

5 Ways to “Listen” For Better Blog Content | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it
It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics.

 

One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community....

 

[Smart blogging tips from Deirdre Breakenridge - JD]

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A limp response to plagiarism, and a proposed tax to save newspapers | Nieman Lab

A limp response to plagiarism, and a proposed tax to save newspapers | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
Plus: Praise and scrutiny at Quartz's launch, a Pew study on the geography of news consumption, and the rest of the week's media and tech news.

 

Plagiarism and traditional media’s crisis of confidence: The parade of plagiarism scandals extended to Canada this week, when Margaret Wente, a popular columnist at The Globe and Mail, the country’s largest national newspaper, was accused by a professor named Carol Wainio of lifting content from five writers in a three-year-old column. The Globe and Mail’s public editor, Sylvia Stead, gave the accusations a very perfunctory review late last week, attributing the charges to an “anonymous blogger” (though she’s exchanged emails with Wainio in the past about her blog), not calling it plagiarism, and generally taking Wente’s explanation at face value....

 

Do newspapers need a government subsidy?: The long-running debate over government subsidies for journalism was revived this week when Guardian investigations editor David Leigh proposed a £2-a-month tax on broadband to be distributed to U.K. papers based on their share of online readership. The proposal was based on the idea that while newspapers are struggling, paywalls aren’t the answer in the U.K., where the publicly funded BBC will always be free. If newspapers die, Leigh said, “it will be a disaster for democracy.”...

 

[Several excellent reads for media hounds from @NiemanLab]

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Bad PR: When is Reputation Management Not? | The PR Coach

Bad PR: When is Reputation Management Not? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Polish grocery A.pl sued by Apple

 

PCMag ran a recent article about Apple suing a Polish grocery store A.pl. As a longtime Apple-everything fanboy, I was shocked. This lawsuit is a classic PR fail and an excellent example of poor reputation management....

 

This one strikes me as being driven by lawyers. I’ve had that challenge in marketing and crisis management before. Lawyers lead with lawsuits. Lawsuits are the solution to every problem.

 

It’s certainly not in the true spirit of Apple’s creativity, innovation and marketing savvy. At the end of the day, you have to wonder if this will cost Apple more reputation harm and bad PR than the trumped-up legal claims.

 

This is not reputation management. This is a farce.

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Your Reputation is Your Most Valuable Asset

Your reputation is your most valuable asset, you are creating a trail in every area of your life about your integrity, performance, expertise and is becoming the backbone of Social Business.

 

Rachel Botsman gives a powerful talk on TED  about the currency of the new economy, which is trust. Rachel is the author of Collaborative Consumption. If you haven't read it, you should because it is an amazing book about a movement that is underway and the wave of the future.

 

It's empowering on so many levels. It has everything to do with the Trust Economy where technology has enabled trust between strangers to create all kinds of new marketplaces, relationships, possibilities. 

 

This is one of those talks that you have to listen to more than once, it's that important!

 

Here are some highlights to Rachel's talk

 

**In the 21st Century, the reputation economy will create new ways we look at wealth, it is as powerful as the industrial revolution, listening to this talk is a must!

 

**Empowering people to create new marketplaces that are built on reputation and trust

 

**We have wired our world to share, swap, trade or barter - match what we have in more democratic ways

 

**part of a massive value shift underway - instead of keeping up with the Jones, we're connecting, collaborating and buying to get to know the Jones

 

**Your reputation and new ways of measuring this is crucial. This is not like Klout, where they measure influence, this is about service networking. She refers to this as lemonade stands on steroids

 

**Think of all the possibilities - over the past 20 years, we've evolved trusting strangres

 

**Reputation economy - everything we do leaves a trail online about how well we perform, behave towards others - capturing all of this is a massive challenge

 

**Shouldn't we own our reputation data? It's contextual, the big challenge, is figuring out what data is important to pull, but it's a matter of time we will be able to see a real-time stream of how you have acted, performed in different areas of your life. What you're good at, your integrity and performance rating. This is fascinating.

 

**Reputation Capital - The worth of your reputation - how you can aggregate, monitor and use your online reputation (she says this sounds like Big Brother) however, she has a point, she says we would have more control over our reputation if we own it. More on this in the talk.

 

**Reputation Capital will create a massive disruption in the marketplace - your credit score will no longer limit what you can do in the world - your reputation will be the currency that you can be trusted

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Hear complete talk here: [http://bit.ly/Ps0Fnp]

 

[An exceptional TED talk worth seeing -JD]


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Daniel Depaz's comment, September 30, 2012 8:05 AM
Ta be seen... Thanks
Olga Kiss's comment, March 4, 2013 3:06 AM
Thank you, Luis, it's a great presentation. I've shared it on our Hungarian EMCC facebook page with a small Hungarian summary:
Luís Cochofel's comment, March 4, 2013 9:07 AM
Glad you liked it, dear Olga! Thanks for re-sharing, as i really think it worths being seen attentively.
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Curation is not just substance, format matters too - How Pinterest’s Design Legacy Might Trump the Company Itself

Curation is not just substance, format matters too - How Pinterest’s Design Legacy Might Trump the Company Itself | Public Relations & Social Media Insight | Scoop.it

"If imitation is the sincerest form of flattery the founders of Pinterest must be blushing their asses off."

This is an interesting post by Erin Griffith on Pandodaily. Not just because she lists a number of interesting companies using a Pinterest-like design.

 

She makes a great point: just like Twitter and RSS (or is it email?) gave a stream-like design which spread to many apps, the column-based design (that Scoop.it also has - though in a larger format and actually before we had any idea of a site called Pinterest - there I said it!) is a great fit for content consumption.

 

This is something we've observed from our early days of developing content apps: Goojet - the previous mobile product that our team worked on before Scoop.it - had a stream-based design. We weren't happy with it and as we moved to the Web, we looked for a format that would help users quickly scan for the content they wanted on a curated page. The magazine format we came out with (kudos to our designer Thierry!) actually built on something very natural: what the human eye has been taught to read in decades of press magazine.

 

More fundamentally, it tells us Curation is not just a matter of substance: the format is important too. Museums show us that by the way they neatly layout paintings, highlight them beautifully and often are beautifully architectured themselves.

 

 

Image is a screenshot of http://pinteresti.st by http://www.roblord.org who had the idea of doing a Pinterest-like site of Pinterest-like sites ;-)


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Create Great B2B Content

Create Great B2B Content | Public Relations & Social Media Insight | Scoop.it

This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:

Start with the objective

All too often objectives are far-reaching and/or fuzzy 

Understand your audience

Don’t lose focus on who will be reading your content and where possible identify personas

Avoid product- and sales-driven content

Create content about what you know, not what you sell

Invest and market your content

Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers

Create a content calendar

The content you create should be planned, yet flexible enough to adapt to inspiration

Build a content team

Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute

Recycle your content

Wherever possible repurpose and recycle your content and share across all platforms.

Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX

Find a chief content officer

While everyone in a company may be responsible for content, one person needs to be accountable for it

Be interesting 

Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.

 

By Sylvia Jensen.  http://bit.ly/Snc32P

Source. http://bit.ly/Q27jSj

Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR

By Scot McKee. http://bit.ly/SSatGQ


[Really liked these content marketing tips.Great reminders! JD]


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maxOz's comment, September 27, 2012 9:46 PM
Thanks Jeff, appreciate your input, have a great weekend! Michele
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GMOs and Junk Science: Apocalypse Soon If Not Now - Forbes

GMOs and Junk Science: Apocalypse Soon If Not Now - Forbes | Public Relations & Social Media Insight | Scoop.it
It’s a powerful irony. If recent assaults by environmental activists on genetically modified organisms (GMOs) prevail, the impact on the environment will be disastrous.

 

...One recent assault on GMOs that has captured international attention typifies the fight we’ve got on our hands. This study, published on September 19, purportedly shows that rats who were fed genetically modified maize sprayed with a weed-killer, or who drank water with specific levels of that weed-killer, were much likelier to develop tumors that block organ function, and to die earlier than rodents in a control group. (Both the corn and the weed-killer are produced by Monsanto, perennially at the epicenter of the ongoing GM controversy.)

 

The study came as quite a surprise to scientists. Reputable regulatory and health agencies in the U.S. and EU that have looked closely at GMOs found them safe, as have the National Academy of Sciences and the British Royal Academy.

 

As the experts scrutinized the new study, they found quite a bit to question....

 

[Interesting POV by Richard Levick and debate - JD]

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How journalists can turn their stories into conversations | Poynter

Social media have made it easier than ever for journalists to engage their readers in conversation. They’ve also changed the way we think about other, “nonsocial” media.

 

[The "secret sauce" is in the comments - JD]


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The Fancy: All the Top Social Commerce Trends, All in One Place

The Fancy: All the Top Social Commerce Trends, All in One Place | Public Relations & Social Media Insight | Scoop.it
What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox).

 

What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox). Daily deals are hanging in there (Groupon, AmazonLocal). Gamification is always hot, as is social sharing and referrals. Put them all together and they spell The Fancy — a new place to buy more stuff.


I got The Fancy bug after reading comScore’s article called From Pin to Purchase. The piece talks about that illusive social media fellow, the conversion. You know, 10,000 Likes on your Facebook page but only 1 sale. Hundreds of photo repins on Pinterest but not one clickthrough.


The Fancy is working to change all that by providing users with every opportunity to not just covet and share what they see on the page, but to buy it, too.


The homepage looks like a Tumblr blog. Lots of white space, large photos and almost no text. See something you fancy? (See. . . that’s where the name comes from). Click it and you get a page like this...

 

[This social commerce site is worth watching especially if it gains momentum - JD]


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Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing

Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing | Public Relations & Social Media Insight | Scoop.it
Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.

 

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.


Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Magazines about cars or fashion are evidence of content curation in action. Editors with the aid of journalists create and collect content then edit and then publish.


Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation....

 

[Enjoy the interview with Scoop.it founder Marc Rougier which is part of the post - JD]

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Why Some CEOs Fear Twitter | Wall Street Journal

Why Some CEOs Fear Twitter | Wall Street Journal | Public Relations & Social Media Insight | Scoop.it
CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms.

 

When General Electric Co. GE -0.94% Chief Executive Jeffrey Immelt tweeted for the first time this month, his "Hello Twitter" was greeted with some snarky replies, including this one: "@JeffImmelt how come my grandfather got on twitter before you?"

 

While arguably late to the game, Mr. Immelt's debut on the microblogging site makes him a rarity among chief executives, who have generally steered clear of social media even as their companies have embraced it to commune with customers and pursue new business....

 

[Give it time and a proper channel. An excellent read from WSJ - JD]

 

[PHOTO: Yahoo CEO Marissa Mayer]

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PR Agency 2020 | Council of Public Relations Firms

PR Agency 2020 | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

For years now, leaders within our industry have been talking about how social and digital will either help transform PR firms, or be the cause of their slow and painful death spiral into irrelevance. The truth is that the social and digital evolution is just but one important part of a confluence of functional, operational and cultural shifts that will re-shape our PR firms.


Here’s a list of predictions for what PR firms may begin to look like by 2020....

 

[Thoughtful reflection on PR agencies' future by Aaron Wittken- JD]

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How LinkedIn Chose To Innovate And Keep Things Fresh | Simply Zesty

How LinkedIn Chose To Innovate And Keep Things Fresh | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
With the introduction of endorsements happening recently, LinkedIn has made a vast number of changes to its product over the past year.

 

Sites are constantly evolving and the mantra of innovate or die is more apparent for social media sites that want to stay relevant. In case users get bored, changes are made to either improve the experience, or just to freshen things up. Its most recent change is the introduction of the ‘Endorsement’ button, which hopes to change the way we use the site.


Despite not being entirely reliant on page visits, instead it focuses on data and that generates more than enough for the company, LinkedIn has made a vast number of changes to its site, some were practical while others are cosmetic. Either way, the company has been very busy in fine-tuning the site to meet user demand and prepare itself for the challenges ahead. With that in mind, here is a roundup of the many changes it has introduced this year....

 

[Interesting overview - JD]

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