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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Thought Leadership – Excellent review of #Thought Leadership Tweet by Craig Pearce

Thought Leadership – Excellent review of #Thought Leadership Tweet by Craig Pearce | Public Relations & Social Media Insight | Scoop.it
Thought leadership is a strategic approach to business communication which helps organisations positively position and differentiate themselves, in the process creating and enhancing relationships with key stakeholders. It contributes to excellent organisational reputation and the achieving of organisational objectives, including selling products and services. It is one of the first approaches public relations professionals should consider as part of their communication arsenal. And as anyone who is inquisitive about public relations and/or is committed to continual professional development will tell you, the musings of experienced corporate communicator Craig Badings on his Thought Leadership blog are required and compelling reading. Craig and Dr Liz Alexander have just published a fascinating, thought provoking and eminently practical e-book entitled 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign, which as the title implies contains a series of tweetable insights into the practice of thought leadership.... Lots of good insight into thought leadership that will be interesting for marketing and PR pros.
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There will be no social media apocalypse

There will be no social media apocalypse | Public Relations & Social Media Insight | Scoop.it
Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field. His insanely popular series of fast-paced “social media revolution” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. In under four minutes, these catchy factoid machines impress upon the viewer the power and importance of our society’s digital transformation. But there is one “fact” that Eric has included in each version that makes me cringe...
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Five ways to deliver content your customers want | Shel Holtz

Five ways to deliver content your customers want | Shel Holtz | Public Relations & Social Media Insight | Scoop.it

A report from Forrester five years ago revealed that people didn’t trust corporate blogs. It was the evidence a lot of skeptical executives needed to shut down their companies’ blogging efforts. Not so fast, Forrester execJosh Bernoff wrote in his blog. It’s not because it’s a corporate blog that people don’t like it. “Blogs exclusively about companies and products are what I think generate these low trust ratings,” Bernoff wrote. “So don’t do a blog like that.”

 

If your corporate blog—indeed, if anyof your content efforts—are just more channels for pushing messages you want your customers to get, it’ll fail. The overarching concept behind content marketing is to deploy content your customers will look for, consume, engage with, and share. Another product announcement just doesn’t inspire that kind of excitement....

Jeff Domansky's insight:

Shel Holtz shares five great tips for content marketing success.

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Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community

Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...

A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen.

 

Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....

Jeff Domansky's insight:

There are some seriously useful social media tips in this post. 

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Meet the Top 1000 Community Managers on Twitter, Globally | Little Bird

Meet the Top 1000 Community Managers on Twitter, Globally | Little Bird | Public Relations & Social Media Insight | Scoop.it

Little Bird found the Community Managers that are most-watched by their peers, other Community Managers.


Today is the 4th annual observance of a fun event called Community Manager Appreciation Day(#CMAD). Those hard working, public-facing, anger-catching, remedial-question answering, opportunity illuminating angels from heaven deserve their own day!

 

As we transition from a cold, impersonal, mass-production, one-way-broadcast industrial economy into a world where sales people give you more information not less, where everyone has an important public voice and where empathy is increasingly understood as a social and business imperative, not a form of insanity – the world needs more great Community Managers!...

 

...we thought we’d just introduce the top 500 Community Managers globally and the top 500 in Europe here in this post using Twitter’s List Embed function. (Here’s a snapshot of our big report, though!)

Jeff Domansky's insight:

Marshall Kirkpatrick's Little Bird team assembled a valuable list of the top social media community managers. A great resource and way to identify some new experts to follow.

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Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan

Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan | Public Relations & Social Media Insight | Scoop.it

...because the search engines and folks like Matt Cutts have made it their mission toget rid of the crap and demand more excellence from businesses and SEOs alike, we now find ourselves in an incredible transition.

 

“Gaming the system” has been replaced by “Embracing the system”— a system that is now built around content that talks, walks, and thinks like the consumer– and answers every possible question or need they have. (Content Marketing)

 

And it’s because of this new model so many SEO companies are in huge trouble. In fact, I’d venture to say that over half of the SEO companies that are around today willbe gone within the next two years....

Jeff Domansky's insight:

This is a very provocative and thoughtful post. It raises the question of whether the content that SEOs produce is high quality enough to make a difference in search engine rankings.

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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Public Relations & Social Media Insight | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....

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Angela Watkins's curator insight, January 29, 2013 12:44 PM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 12:45 PM

People & purpose (cause).

Alison D. Gilbert's curator insight, January 29, 2013 4:09 PM

Reinventing the Ps of marketing.

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14 Social Media Insights: What Customers Seek | Heidi Cohen

14 Social Media Insights: What Customers Seek | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition.

 

Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing....

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What Happens When You Double Your Tweeting Frequency? | Social Media Today

What Happens When You Double Your Tweeting Frequency? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account?

 

The Data

In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12.

 

Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....

Jeff Domansky's insight:

Interesting research that may change your Twitter thinking. 

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Ciara Fischer's curator insight, January 29, 2013 11:24 AM

Time to schedule some extra posts!

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10 Key Steps to Blogging Success | Jeffbullas's Blog

10 Key Steps to Blogging Success | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Emma is a 11 year old girl who has created her own YouTube channel titled “The Emma Creative“. It started from a passion for making clay Chibi charms and producing online videos.

 

She has mastered the skills required for designing and filming video tutorials on how to make these figures.

 

Most nights she goes up to her room and instead of watching TV she produces her own tutorials on how to make Chibi charms that she ships around the world....

 

She doesn’t have a million views on her channel or even 100,000. She describes her YouTube channel as “I’m just a normal girl that has a passion for being creative”

 

Emma is a video blogger.

The expression engine

This social media channel is her “expression engine” . This is how and where she expresses her passions. All around the world social media is allowing people to express themselves easily and in new and exciting ways which is  supercharged by online sharing....

Jeff Domansky's insight:

Lots of blogging tips and ideas from Jeff Bullas.

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Think like a Publisher; Act like a Journalist | Business 2 Community

Think like a Publisher; Act like a Journalist | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services we offer. If you ask me, the second rule should be to act like a journalist.

 

A blog post at PR 20/20 caught my eye this week. The (Self) Education of a Content Marketer speaks to the necessity of immersing yourself in every part of a topic you may be covering. It’s no longer sufficient to understand your message and how you want to position it. You also need to be able to tell a story worthy of captivating an audience. You want to ensure everything you publish is credible and that requires research, often quite a lot of it.

 

Acting like a journalist
In working alongside copywriters and other content producers on several different projects, the most creative pieces always come from journalists....

Jeff Domansky's insight:

Valuable tips for public relations and content marketing pros.

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Written mobile content - an integral part of digital marketing

Written mobile content - an integral part of digital marketing | Public Relations & Social Media Insight | Scoop.it
Studies show that brands must craft custom blog content that is scaled to mobile devices.

 

Most organizations already implementing content marketing campaigns have their editorial calendars and ideas put into place for the first quarter of 2013, but certain trends might guide game plans for the remainder of the year.

 

According to the Content Marketing Institute, 43 percent of B2C brands and 33 percent of B2B organizations already distribute mobile content to reach prospective and current customers. Brands aren’t just developing mobile applications to engage with internet users, they’re optimizing branded content and social media content for smaller screens.


Media has already gone through a significant transition over the past few years, with technology shaping the way people around the world access timely content. According toeMarketer, publishers have been tasked with creating custom content for smaller screens, which puts additional pressure on brands to embrace and immerse themselves in content creation for the internet.

 

According to a report from Alliance for Audited Media, 2013 will be the first year where nearly 100 percent of publishers will format their content for mobile devices....

Jeff Domansky's insight:

Let's hope YOUR company is mobile-ready too...That would be your customer and competitors down the road in front of you...

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50 blogs by journalists, for journalists | Journalism.co.uk

50 blogs by journalists, for journalists | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it
A list of blogging journalists, blogging mobile reporters and blogging journalism academics

 

Here is a list of 50 blogs by journalists. The list ignores blogs on other interest areas written by journalists, instead selecting those that are about journalism or the industry in some way.

There are blogging reporters who share their tips and experiences of mobile journalism, blogging journalism educators, and blogging photojournalists.

We have only included independent blogs as opposed to those hosted on news sites, or other sites, and only those with a single author.

They are loosely grouped by type and the order is not intended to be read as a sliding scale. It is also not a definitive list....

Jeff Domansky's insight:

Great list for anyone interested in journalism and news...

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Best Practices for Using Instagram for Your Personal and Business Brand | SiteProNews: Webmaster News & Resources

Best Practices for Using Instagram for Your Personal and Business Brand | SiteProNews: Webmaster News & Resources | Public Relations & Social Media Insight | Scoop.it
As a small business owner, social media is one of the most effective marketing tools you can use without spending too much. Instagram allows you to keep your clients updated on what is new. You can upload many photos in a day to keep people interested in what is new with your business and for any new developments. However, ensure you do not share too many photos — give people enough time to see them and respond to them. It is important to be consistent in posting photos, new information, or any other news so your clients know what to expect. You can also share some behind-the-scenes photos of your business so your clients and customers feel like a part of your business which, in turn, will make them more likely to become loyal customers. You can also show them how to use a product, photos of an event or something more personal, such as photos of your office or employees. This shows people the human side of your business —and it will make them want to check in regularly or follow your profile to see what new things they can learn or discover....
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Social Media Training Gap: 50% of Companies are Ill-Equipped | Sally Falkow

Social Media Training Gap: 50% of Companies are Ill-Equipped | Sally Falkow | Public Relations & Social Media Insight | Scoop.it

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’


Why does this skills gap matter? Check out these statistics:

 

95% of online Americans expect a brand to have a social media presence and 89% expect the brand to engage with them on social media  (Cone) but the number of companies actually responding and engaging is far less than that.

 

The updated Social Media Revolution video shows that social media has become part of the fabric of our lives....

Jeff Domansky's insight:

Quote from Erik Qualman says it all: “The question is no longer should you be doing social media, it’s are you doing it right?”

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ben bernard's comment, January 30, 2013 12:03 AM
my topics :) http://www.scoop.it/t/direct-marketing-services
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Could content marketing finally drive convergence of paid, earned & owned media? | Cisionblog

Could content marketing finally drive convergence of paid, earned & owned media? | Cisionblog | Public Relations & Social Media Insight | Scoop.it

It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media.

 

These terms have become as much a part of the lexicon of communicators as influencer, social media marketing and SEO. We’ve been reading for years now on how these functions of marketing and communications are converging, but have yet to see that put into practice in a widespread way.

 

So why haven’t we experienced this radical convergence of our advertising, marketing and PR teams?

 

Maybe we just haven’t had the practical need to work together…. until now....

Jeff Domansky's insight:

Secret to content marketing success? Integration.

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Social Vs. The Washington Old-Boy Network: A Case Study Of The Keystone XL Pipeline

Social Vs. The Washington Old-Boy Network: A Case Study Of The Keystone XL Pipeline | Public Relations & Social Media Insight | Scoop.it

...While national political attention was dominated by the fiscal cliff and a new Congress, environmental activists continued gearing up for what they believe to be the fight of the century. Rather than lick their wounds after the high-profile defeats of the last month, they leveraged them into outreach and engagement opportunities that are swelling their ranks.


Likes on the “Stop the Keystone Pipeline” Facebook page have grown to four times the number on the “Support the Keystone Pipeline Page.” YouTube is now teeming withvideos expressing personal and emotional appeals against the pipeline. The Natural Resources Defense Council (NRDC) now owns the top result for a Google search on “Keystone Pipeline, Nebraska.” The National Wildlife Federation claims the top spot for searches on “Keystone Pipeline, Danger.” A search for “Tar Sands” returns no fewer than five first-page results maintained by pipeline opposition groups. All the while, activists are leveraging relationships with high-profile bloggers to further sway public opinion and demonstrate compelling third-party support.

 

As it has so many times in the past, the activist community is asserting its digital dominance. All of that online activity is translating into grassroots action. Protests are being carried out across the country. Petitions are being delivered to the White House in droves. And to keep the momentum building, 18 top climate scientists recently penned a letter to the president in strong opposition to the pipeline, writing that “the administration would be actively supporting and encouraging the growth of an industry which has demonstrably serious effects on climate.”...

Jeff Domansky's insight:

This environmental battle royal is worth following for any public affairs or PR practitioners. it's being fought on the social media battlefield and there are lots of lessons for corporations and government.

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PR Strategy For Business: Blog Post Or News Release? | soulati.com

PR Strategy For Business: Blog Post Or News Release? | soulati.com | Public Relations & Social Media Insight | Scoop.it

...More companies are realizing the value of blogging. The blog, like the news release is owned media. You create the message, write the content and publish it, post it or distribute it via many channels.

 

But, here’s the $5 million chicken-or-egg question — which comes first?

Should a company write a blog post to launch news or should it write a news release to launch news?...

Jeff Domansky's insight:

Jayme Soulati asks a great question and makes some valuable suggestions on blog posts versus news releases.

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Surfer rides monster 100-foot wave

Surfer rides monster 100-foot wave | Public Relations & Social Media Insight | Scoop.it
There's some weird perspective stuff going on with this photo (do those waves break right on shore?) but holy crap look at the size of the of that wave. Take a quick 10 seconds creative break and enjoy the video clip/trailer.
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Alison D. Gilbert's curator insight, January 29, 2013 4:11 PM

This is nirvana to some extreme surfers.

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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Public Relations & Social Media Insight | Scoop.it
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.
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Poised Publicity's curator insight, January 29, 2013 11:03 AM

Something to think about when rebranding your company.

Alison D. Gilbert's curator insight, January 29, 2013 4:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 5:43 AM
one of the best visual elaboration
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Real-World Examples of Successful Content Curation | Content Curation Marketing

Real-World Examples of Successful Content Curation | Content Curation Marketing | Public Relations & Social Media Insight | Scoop.it

How to manage creating original content is a mainstream topic these days. Finding the time, the topics, finding who to tackle the creative associated with it. Companies are turning to content curation as a time-saving alternative for their content marketing programs. But how are others doing it? What types of content are their curating on? How often do they curate?

 

Well, we've put together a Look Book that features real-world examples of companies who have created successful content destinations. "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content....

Jeff Domansky's insight:

Really good examples and lessons for content marketing inspiration.

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Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances

Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances | Public Relations & Social Media Insight | Scoop.it

You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club.

 

Here is the secret: consistently connecting and engaging. It’s simple that really.

 

Time: What are the best days to engage on LinkedIn?

Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday.

 

Frequency: How frequently should you post, comment and share on LinkedIn?

The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client.

 

Duration: How much time should you spend on LinkedIn?

LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....

Jeff Domansky's insight:

This is a really useful set of tips to make you more successful on LinkedIn.

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How SEO undermined content marketing yet created a demand for it | Guardian

How SEO undermined content marketing yet created a demand for it | Guardian | Public Relations & Social Media Insight | Scoop.it
The time has come for content marketing to step out of SEO's shadow. Content should be the focus of a marketing campaign, not a byproduct to trick an algorithm - Jamie Stilgoe

 

With its Panda and Penguin updates, Google has effectively eradicated the practices of content farms and poor quality link building, but this doesn't necessarily mean an improvement in content quality. The internet has created a generation of bloggers, micro-bloggers and marketers of differing abilities, all publishing content with huge variations in quality.

 

The dark arts of SEO may be dying out, but as long as they secure a link for their client from a relevant site, content quality may still be irrelevant to SEO. As a result, it is becoming increasingly difficult –yet increasingly important – for people to find relevant quality content online.

 

The age of intrusive marketing is over. The ability to pause live television means viewers are able to fast forward through commercial breaks, and edited podcasts allow listeners to enjoy their favourite radio shows in their own time, without music or adverts....

Jeff Domansky's insight:

If you want consumer engagement with your brand, it needs to be on their terms. That's the digital brand journalism challenge.

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Traditional Media Trusted More Than Owned, Social Media For News Info

Traditional Media Trusted More Than Owned, Social Media For News Info | Public Relations & Social Media Insight | Scoop.it

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to the “2013 Edelman Trust Barometer.” But trust is certainly not homogeneous, differing by age and country. For example, among 18-29-year-olds, search engines have the edge (61% vs. 59%), while traditional media gets the vote from the 65+ crowd (54% vs. 49%). Among all age groups, traditional media and online search engines are more trusted than hybrid media, social media, and owned media. Interestingly, younger respondents are generally more trusting of all media sources than their older counterparts....

Jeff Domansky's insight:

Interesting media trust research...

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Five Ways to Use Muck Rack for PR | Communiqué PR

Five Ways to Use Muck Rack for PR | Communiqué PR | Public Relations & Social Media Insight | Scoop.it

By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter.  The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how to leverage these conversations and better measure the multiplier effects of having an article go viral.

 

One of the analytics tools I’ve come across recently has some promising applications for PR and marketing pros.  Muck Rack is a database of thousands of journalists who use social networks like Twitter, Facebook, Tumblr, Quora, Google+, and LinkedIn to find sources for their articles and also promote their work....

Jeff Domansky's insight:

If your job is media relations, this post by Renée Gastineau will interest you.

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