Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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In The New York Times' New Summary App, A Glimpse At The Future Of Reading

In The New York Times' New Summary App, A Glimpse At The Future Of Reading | Public Relations & Social Media Insight | Scoop.it

Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.


On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access to a limited number of stories, and those stories will be presented in a totally new way (for the Times, that is): as a series of cards, one per story, with an image and, at most, two bullet points summing up the news.


"It's not a news summary app," is the first thing Cliff Levy, the two-time Pulitzer Prize winner tapped to lead the NYT Now team, told me in a phone interview. I got a detailed description of how it works, how it looks, and what its aims are, and here's my takeaway: NYT Now is a news summary app. But thanks to its design, it may actually work as intended--and what's intended is to be as native to mobile as the newest version of NYTimes.com is to the web....

Jeff Domansky's insight:

Fast Company takes a detailed look at the New York Times new news reader app and the impact of mobile on publishing. Just don't let the NYT hear you call it a "news summary" app.

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10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas

10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas | Public Relations & Social Media Insight | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Jeff Domansky's insight:

This infographic from Jeff Bullas is worth studying. Actionable, practical LinkedIn tips.

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3 Social Inbox Best Practices for Successful LinkedIn Group Management

LinkedIn Groups, just like other social networks and groups you belong to, come with their own set of dos and don’ts known as best practices. While you're using your group to build real relationships with customers and prospects and creating awareness for your company, there are strategies to keep in mind so you're managing your LinkedIn Group the best way you can.


Luckily, using your Social Inbox tool can can actually guide and help you form habits for these best practices for managing your LinkedIn Group. Here’s how:...

Jeff Domansky's insight:

Hubspot shares three tips for better management of your LinkedIn Groups using Social Inbox.

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Key Weapons for Fighting Social Media Wildfires | Social Media Today

Key Weapons for Fighting Social Media Wildfires | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, “what is the most important weapon you need to fight a social media crisis?” With their answers, you can build a full arsenal to manage any negative event you face....

Jeff Domansky's insight:

Chris Syme talks with five crisis experts and provides advice on how to handle an online crisis.

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Sarah Palin plans ‘Rogue TV’ | Capital New York

Sarah Palin plans ‘Rogue TV’ | Capital New York | Public Relations & Social Media Insight | Scoop.it

Fox News contributor and former Alaska Governor Sarah Palin will be launching her own digital video channel, tentatively called “Rogue TV,” a source familiar with the project told Capital.


The channel will be available through Tapp, the digital video service founded by former CNN chief Jon Klein and former NBC Universal entertainment executive Jeff Gaspin. Subscriptions will cost $10 per month.


Rogue is expected to launch in April or May, and it would be one of the first of the digital channels offered by Tapp.


Palin’s channel will feature video commentaries from the former Republican vice-presidential candidate, discussing current events and political issues....

Jeff Domansky's insight:

This quote says it all: “Think of it as a video version of her Facebook page,” the source said.


All Sarah Palin, all the time. Pass the remote!

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Blending PR and Digital to Explore Visual Storytelling | Lou Hoffman

Blending PR and Digital to Explore Visual Storytelling | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

The team decided on an interactive infographic (or what we coined as an “Interac-phic”) to gain mindshare through social media platforms. Seeing how SG travellers are increasingly travel-savvy, we sensed an opportunity to allow users to explore the app and discover these travel trends for themselves.


Expedia loved our idea and energy. Furthermore, after witnessing our creative sensibilities, they gave us the freedom to play pilot in the Expedia cockpit and deliver beyond what was initially expected.

After expanding the concept, Expedia saw what could be achieved and were behind us all the way. We got cracking on the project with a programming resource, and the “The Anatomy of the Digital Traveller” campaign was launched in December 2013....

Jeff Domansky's insight:

Good social marketing case study by the Hoffman Agency using the interact-phic or interactive infographic. Recommended reading for PR, marketing and content marketing pros. 9/10

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Jeff Domansky's curator insight, March 16, 2014 11:26 PM

Look out for interact-phics - interactive infographics - to blossom.

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Facebook Dominates as a Source of Social Traffic and Sales [Infographic]

Facebook Dominates as a Source of Social Traffic and Sales [Infographic] | Public Relations & Social Media Insight | Scoop.it

A Shopify study to reveal which social platforms drive the most traffic, convert to more sales and give you the highest sales value.


There are some very interesting discoveries here, perhaps the fact that Facebook dominates is not a surprise but, 85% of all social sales? That’s massive.


Let’s look at the key takeaways…

- Facebook drives 63% of all social media traffic to Shopify stores

-  Pinterest (13%) drives more traffic than Twitter (10.5%)

- Sales coming from Reddit grew 152% in 2013

- The highest average order coming from social traffic is $66.75, and it comes from Polyvore.

- Instagram is very close with $65Highest conversion rate is 1.85% from Facebook traffic....

Jeff Domansky's insight:

It's not so much that Facebook dominates retailer traffic on Shopify, it's the degree of domination that is stunning. Valuable reading for online retailers and marketers.

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Lee Werrell's curator insight, March 17, 2014 5:17 AM

Facebook is becoming the place to co-ordinate and support much of your online marketing activity.... don't overlook it's importance. If you need to have a Social Media Audit and Strategy assessment conducted, get in touch at http://improveyourcondition.com/contact.htm ;

Đặc Sản Đà Nẵng's curator insight, March 17, 2014 9:55 PM

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aanve's curator insight, March 18, 2014 2:48 AM

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