Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Exclusive: Twitter working on “edit” feature for tweets | The Desk

Exclusive: Twitter working on “edit” feature for tweets | The Desk | Public Relations & Social Media Insight | Scoop.it

Twitter is working on a new feature that would allow users to edit tweets once they are published, three sources close to the project have confirmed to The Desk.


Those sources, who asked to be identified only as Twitter employees, say the feature has been a top priority at the company for months as Twitter pushes to expand partnerships among media organizations and original content producers."According to sources and documents reviewed by The Desk, the new Twitter feature would look something like this...

Jeff Domansky's insight:

Cool development, much needed.

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Hannah Tricia Arcenal Mesa's curator insight, December 21, 2013 10:54 PM

Twitter should really work on this feature! Sometimes when I mistyped a single word, I had to delete the whole twit and start typing all over again.

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HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time | Feldman Creative

HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time | Feldman Creative | Public Relations & Social Media Insight | Scoop.it

The most important line you’ll write for your blog post or any type of content is the headline.


Advertising pioneer David Ogilvy once reported only 1 in 5 will make it past your headline into your copy. Though I don’t have a modern day update on the percentage, I suspect, given the immense volume of content available to the active web surfer of today, the percentage of readers that click through to your story is far lower.


In a recent article from SEO technology company Conductor, they report:A day in the Internet shows that 2 million blog posts, 294 billion emails, 864 thousand hours of video are created daily. Each day also brings 400 million tweets.


That’s a lot of competition for your attention. The obvious result is tons of great content is ignored. Your challenge is to quickly engage readers and inspire clicks with headlines that suggest your articles are useful.In an effort to help you understand a variety of headline approaches that perform well for bloggers, I’ve created a cheat sheet that spells out nine tips based on the word H-E-A-D-L-I-N-E-S....

Jeff Domansky's insight:

Barry Feldman tells us how to write great headlines for great results.

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Choosing a Social Media Monitoring Tool | Social Media Monitoring and Measurement

Choosing a Social Media Monitoring Tool | Social Media Monitoring and Measurement | Public Relations & Social Media Insight | Scoop.it

Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool.


For those that couldn’t make it, you can listen to the recording here. Alternatively, read on for a summary of the discussions.

Jeff Domansky's insight:

There are hundreds of social media monitoring tools on the market, so how do you know which one is right for you?

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Find Inspiring Influencer Content Directly From LinkedIn’s Search Box | Sprout Social

Find Inspiring Influencer Content Directly From LinkedIn’s Search Box | Sprout Social | Public Relations & Social Media Insight | Scoop.it

Launched in October 2012, LinkedIn Influencers is an exclusive group of professionals that span a variety of industries who publish long form and original content on the platform. The group, which reached 300 back in July, now includes the likes of Deepak Chopra, Burberry CEO Angela Ahrendts, Richard Branson, and Gretchen Rubin.


The company has now made it so Influencer content can be discovered directly from the search box. Those interested in reading along can enter a broad topic or even an Influencer’s name, select “Articles” from the drop-down menu, and then filter the results based on individual preferences.


Why does this matter? Currently the average Influencer post receives almost 30,000 views — some receive more than a million views, with the top posts collecting almost two million. The audience is also very diverse with entry-level professionals making up 22 percent of followers while 49 percent are director-level and above.

Jeff Domansky's insight:

LinkedIn today announced that it's making it easier than ever to find and follow Influencer content on its platform.

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6 social networks to watch in 2014

6 social networks to watch in 2014 | Public Relations & Social Media Insight | Scoop.it

With the holiday season in full swing and 2013 winding to a close, it's a good time to reflect on the year in social media and look ahead to what might be the next big thing in 2014.


While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new unique and niched social networks poised to make a big splash. Here are six social networks I'll keep an eye on in 2014:

Jeff Domansky's insight:

An Instagram competitor and a Snapchat rival are working their way up the ranks, as well as a site for sports lovers. Keep an eye on them.

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The State of the Digital News Publishing Industry, According to the Internet - 10,000 Words

The State of the Digital News Publishing Industry, According to the Internet - 10,000 Words | Public Relations & Social Media Insight | Scoop.it

The State of the Digital News Publishing Industry, According to the InternetThere must be something in the air, maybe the end of a crazy year, that’s making writers introspective. In the past week alone, there have been some very good analyses of the state of the digital publishing . Since it’s cold outside (unless you live in a place where it’s not cold outside, and in that case, stop gloating) and you need some good reads for hibernation, here are five pieces that, I think, aptly explain the industry right now and help further the conversation....

Jeff Domansky's insight:

Do you follow news media? 5 articles worth reading. 9/10

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The Narrowcast Approach to Newsjacking: Creating Content for Niches

The Narrowcast Approach to Newsjacking: Creating Content for Niches | Public Relations & Social Media Insight | Scoop.it

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they're facing. Find out more...


Creating content that’s tied to a specific news event — sometimes known as newsjacking — is an established way to give content a boost in the search rankings. Done correctly, it can be like being in a glider that hits an updrafting thermal. Searches for information about the news event bring your content to the attention of people you may want to reach.


But news-relevant content can also be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. This builds trust, so they’re more likely to prefer you as a vendor. Do this through what I call the “narrowcast” approach to newsjacking...

Jeff Domansky's insight:

Newsjacking can be useful in building engagement.

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Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales

Under Armour Used Real-Time Data, Display Ads to Drive Holiday Sales | Public Relations & Social Media Insight | Scoop.it

Under Armour drove holiday sales with...a banner? ..."The campaign has been phenomenal to-date," LaRose says. "In addition to substantially increasing awareness for [Under Armour]’s holiday offerings, we've engaged with consumers at a high rate and driven targeted site traffic. This campaign has been an essential add-on to our holiday marketing portfolio."


That improvement has largely happened through key changes based on consumer data collected during the campaign. LaRose, who thinks creating relevant promotions that resonate with consumers can be a major challenge, overcame those obstacles after analyzing the information at hand....

Jeff Domansky's insight:

Here's a valuable lesson in using big data and social marketing to get results.

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Johncy Matheson's curator insight, November 14, 2014 11:52 AM

Great way to get your consumers to view your product. had popup ads after you were browsed over something for about 10 seconds. Also great media use sending this message out to a massive audience via Facebook and Twitter.

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6 Factors of Persuasion and How They Relate to PR - Business 2 Community

6 Factors of Persuasion and How They Relate to PR - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.As I watched, I wondered how these factors might relate to PR and media pitching. Here’s what I came up with..

Jeff Domansky's insight:

Adding a little Psychology 101 to your PR and marketing can bring you better results.

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Content Marketing in 2014 | Social Media Today

Content Marketing in 2014 | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.


2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.


For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!


These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014....

Jeff Domansky's insight:

Useful overview of content marketing trends for 2014.

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How Many Times Should You Repeat Your Messages? | Mr. Media Training

How Many Times Should You Repeat Your Messages? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Spokespersons who change their messages from interview to interview prevent their audiences from understanding, remembering, and acting upon their messages.


...Just how many times do you have to repeat your messages in order to achieve your goals? Advertisers rely on the concept of effective frequency to determine the number of times they should run an advertisement. Commercials for simple products with high name recognition might need to be seen only twice to result in a sales increase, whereas ads for less familiar brands might need to be seen nine times.


In the age of media and message oversaturation, those numbers strike me as low. I advise my clients that moving their audiences from unawareness to action requires anywhere from 7 to 15 exposures—and sometimes more....

Jeff Domansky's insight:

Brad Phillips offers key message advice to media interviewees.

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Lynn O'Connell for O'Connell Meier's curator insight, December 14, 2013 5:11 PM

Ever wondered why you see speakers and talking heads and ad campaigns repeating the same message over and over? Because repetition works!  Remember: no one else is following your content as closely as you do. And, on most platforms, you only reach a fraction of your audience with each post. Repeat your key messages regularly.

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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | Public Relations & Social Media Insight | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

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Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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10 surprising new Twitter stats to help you reach more followers

10 surprising new Twitter stats to help you reach more followers | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...

Jeff Domansky's insight:

Simply useful Twitter tips...

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Market Immersion's curator insight, December 14, 2013 1:11 AM

10 surprising new Twitter stats to help you reach more followers | 

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An Eight-Step Plan to Get PR-Driven Links

An Eight-Step Plan to Get PR-Driven Links | Public Relations & Social Media Insight | Scoop.it

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....


There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.


For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....

Jeff Domansky's insight:

Jess Champion shares valuabls tips on using traditional PR to get social media links.

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The narrative is the thing: the art of corporate storytelling | ZDNet

The narrative is the thing: the art of corporate storytelling | ZDNet | Public Relations & Social Media Insight | Scoop.it

Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned...


Let's welcome Alan Berkson, from Freshdesk, who is not only a thought leader but someone who has carved a special place in the pantheon. Alan is an expert at defining a corporate narrative - an area of paramount importance in a business world defined by digital transformation. A corporate narrative? Are you surprised? The 21st century demands that companies present themselves in new ways. For example, old school product marketing, based on the exhibition of features and functions, no longer works or is even likeable in any way. It now demands something akin to "a day in the life." How are the products going to affect the outcomes I'm looking for as my day proceeds? In other words a narrative, a story.


But Alan is speaking on a bigger stage than just product marketing. He's looking at the strategic requirement that the companies who are trying to engage with customers have a the same time the customers have the opportunity to express themselves with strong collective power....

Jeff Domansky's insight:

A must-read for business storytellers, brand journalists and those aspire to tell better brand stories. Recommended reading. 9 / 10

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