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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>" rel="nofollow"><a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a></a>
Curated by Jeff Domansky
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Visual Storytelling and the Not-so-humble Infographic

Visual Storytelling and the Not-so-humble Infographic | Public Relations & Social Media Insight | Scoop.it

The value of visual storytelling will only increase over time. You don’t need a research grant from the feds to reach this conclusion. There are only so many words a human brain can process before the overload buzzer goes off (unless you’re Stephen Hawking). Which brings us to the infographic. If a picture is worth a thousand words, then an infographic must weigh in at around 10,000 words. Yet, grapevine chatter has the media suffering from “IF,” infographic fatigure. Jesus Diaz from Gizmodo shared this in an exchange with Sam Whitmore at SWMS...

Jeff Domansky's insight:

Always thoughtful Lou Hoffman on inforgraphics, visuals and storytelling.

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Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser

Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser | Public Relations & Social Media Insight | Scoop.it

Case Study: Good Corporate Communications in a ‘Difficult Situation’ Earlier this month at PyCon 2013 — a big tech industry conference for developers — a female attendee tweeted a picture of two male attendees, publicly shaming them for making inappropriate sexist jokes. This tweet led to at least two people losing their jobs. One of them was the woman herself, who worked for SendGrid as a “developer evangelist”, and the incident has sparked heated debate about sexism in tech and attacks on all sides. But stepping away from the commentary regarding her intentions or actions, we can learn some valuable PR lessons from the actions of a company facing fire due to the actions of an individual employee. As the title of the CEO’s public statement implies, SendGrid did an excellent job of handling a “difficult situation” by taking a stance and communicating it quickly to stakeholders. SendGrid correctly decided that the incident required a corporate response....

Jeff Domansky's insight:

This story is everywher but is a great case study and cautionary tale for employers, HR, reputation managers. 

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The best content curation tools online

The best content curation tools online | Public Relations & Social Media Insight | Scoop.it

Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Want to try it yourself? Of course you do… But before you do let’s consider what content curation is, and weigh up the pros and cons.... 

Jeff Domansky's insight:

I liked this list of tools...

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College Campuses Go Crazy Over An App That Shares Your Secrets Anonymously

College Campuses Go Crazy Over An App That Shares Your Secrets Anonymously | Public Relations & Social Media Insight | Scoop.it

There's a hot new app taking college campuses by storm. It's called Whisper. Whisper is an iOS app that lets you anonymously share secrets in the form of digital postcard. You don't have to interact with other people on the platform, but Whisper does enable you to leave hearts on posts you like, respond to a post with a Whisper of your own, and send messages....

Jeff Domansky's insight:

 It's already creating plenty of controversy but it's worth learning about if this is your target market.

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This Is Twitter's Plan To Get A Piece Of The $70 Billion Spent On TV Advertising

This Is Twitter's Plan To Get A Piece Of The $70 Billion Spent On TV Advertising | Public Relations & Social Media Insight | Scoop.it
Two sources familiar with Twitter's TV advertising ambitions explain.... This year, I didn't plan on watching the Oscars. But then I opened up Twitter on a Sunday night and saw people tweeting about the red carpet. I changed the channel to get in on the fun. Twitter, the company, believes that lots of consumers behave the same way that I did that night – and that this behavior will allow Twitter to get in on the $70+ billion that Nielsen says is spent on TV advertising in the US every year.
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LinkedIn Improves Its Search | Mashable

LinkedIn Improves Its Search | Mashable | Public Relations & Social Media Insight | Scoop.it

Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...

Jeff Domansky's insight:

Overdue, but welcome...

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Make Old Speakers Bluetooth-Enabled With This Little Gadget

Make Old Speakers Bluetooth-Enabled With This Little Gadget | Public Relations & Social Media Insight | Scoop.it

Instead of breaking the bank for new Bluetooth speakers, "The Vamp" device adds portable power and Bluetooth connectivity to any old speaker you might have. If you have an old speaker collecting dust in the garage or shoved in the back of the closet, there's now a clever way to make it useful again. The London-based Paul Cocksedge Studio is raising funds on Kickstarter to further develop "The Vamp," a cube-like device that attaches to any speaker and adds Bluetooth capability. Instead of buying new Bluetooth speakers, The Vamp sort of makes the retro relevant again, as demonstrated in the video above.... 

Jeff Domansky's insight:

Not stereo, but how cool is this tool?

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Ford’s PR team worked all weekend on ad crisis | PR Daily

Ford’s PR team worked all weekend on ad crisis | PR Daily | Public Relations & Social Media Insight | Scoop.it
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.

 

Are you having a rough Monday? 

At least you weren’t handling a fast-moving PR crisis all weekend. 

That was the case for Ford Motor Co.'s public relations team as it crafted a response to a disturbing mockup print ad for its Figo model that staffers at an unaffiliated agency had posted to the Internet....

Jeff Domansky's insight:

More to come on this Mad Men story....

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Brooklyn Quevillon's curator insight, March 27, 2013 10:45 AM
good example of a PR crisis
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Steal This Setup: How to Create Awesome HD Online Videos for Less than $315 | The Rise to the Top

Steal This Setup: How to Create Awesome HD Online Videos for Less than $315 | The Rise to the Top | Public Relations & Social Media Insight | Scoop.it

So let’s talk a little web video today, especially the myth that creating awesome HD vids is super expensive. Here is a complete setup that I use that you can get for less than $315 – including the camera, tripod, microphone, editing software, and more (crazy, right?!). This is the setup I’ve been using lately for 95% of my videos, and now you can steal it. Watch below (and prepare to be surprised about how simple it is).

Jeff Domansky's insight:

Great tips, good quality, not too expensive.

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Why You'll End Up Wearing a Smart Watch | Gizmodo

Why You'll End Up Wearing a Smart Watch | Gizmodo | Public Relations & Social Media Insight | Scoop.it

People don't wear watches anymore. You'll look ridiculous. Why wouldn't you just use your smartphone instead? These are just some of the negative sentiments skeptics are spewing about smart watches, which are still very much in their nascent stage....

 

...Smart watches may seem like a dorky throwback now, but with so many companies working on new versions they have serious potential. Laptop Mag's Mark Spoonauer looks at five ways smart watches could impact your life. Not only are there some promising smart watches already available, including the Pebble and Martian Watch, but Samsung has confirmed that it is working on its own watch. Meanwhile, Apple reportedly has more than 100 people working on a curved-glass iWatch that runs iOS and Google is said to be working on its own high-tech timepiece....

Jeff Domansky's insight:

Timely perspectice...

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The Social Media Trap Every Brand Must Avoid

The Social Media Trap Every Brand Must Avoid | Public Relations & Social Media Insight | Scoop.it

Brands need to use social media. But it's the intelligent use of it that will determine your brand's success of failure in social media. Here's how..

 

“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of…well, you get the idea. “Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media.

 

Within social media, it splinters further–it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.” It was completed by the above video we made. The responses to the Fast Company post were overwhelming revealing a strand of truth that apparently managed to escape being put in writing prior to now....

Jeff Domansky's insight:

Thoughtful post and reminder that it's not the tools, it's the communications that matter.

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Will Google Glass Prevent Deaths or Cause Them? | Forbes

Will Google Glass Prevent Deaths or Cause Them? | Forbes | Public Relations & Social Media Insight | Scoop.it

About ten days ago I speculatively tweeted the following about the future of Google’s upcoming Glass technology: “Future debate: Is Google Glass causing more or fewer auto accidents?” And then today I read a headline that illustrates how the future sometimes shows up faster than you expected: Bill Would Ban Wearing Google Glass While Driving in West Virginia...

Jeff Domansky's insight:

Watching for new Google Glass issues ahead.

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Publishers Are in Love With This New Photo Platform | AdWeek

Publishers Are in Love With This New Photo Platform | AdWeek | Public Relations & Social Media Insight | Scoop.it

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.

 

"If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent.

 

Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....

Jeff Domansky's insight:

ThingLink looks very promising for enhanced communication in every sector from PR, marketing and content marketing to education. 

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The 5 Google Reader Alternatives I'm Trying Out | Edudemic

The 5 Google Reader Alternatives I'm Trying Out | Edudemic | Public Relations & Social Media Insight | Scoop.it

There are dozens of Google Reader alternatives out there. Everyone is writing about them. So I set out to actually try out the top 5 and weigh in. Last week, Google nixed its well-known RSS feed reader, Google Reader. For those unfamiliar, Google Reader is a place to aggregate your favorite web content in one place, to read at your convenience. For most of us in the US, it allows us to keep tabs on our favorite blogs and news sources without having to remember to check 25 different websites, which, if we’re going to be honest with ourselves, can be classified under first world problems. Google Reader is effectively the all-you-can-eat buffet of web consumption. (Chris Taylor from Mashable wrote an excellent piece recently on just how killing off Reader will affect people around the globe – definitely worth a read).

 

Perhaps the petition to keep Reader alive will work – and we know there will be people out there who are going to hold out – but in the case that it doesn’t, it’s time for the rest of us to find some alternatives to keep our web consumption easy and robust. Here are a few other RSS feed readers that may be viable options to replace your Google Reader habit...

Jeff Domansky's insight:

Good overview of RSS reader alternatives.

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RebelMouse Will Now Auto-Update Your Blog for $10 a Month

RebelMouse Will Now Auto-Update Your Blog for $10 a Month | Public Relations & Social Media Insight | Scoop.it

RebelMouse now offers a paid option to power your web domain for a monthly fee. RebelMouse, a social publishing service, has received plenty of buzz for helping users create a dedicated page for all of the content they share on social networks. Now, the company is launching a paid feature called Powered Sites that lets users create and manage a more social webpage from their own custom domain or sub-domain. For $9.99 a month, RebelMouse will automatically populate your website with your posts from social networks like Twitter and Facebook, and it will provide you with a full publishing platform to post videos, blog entries and slideshows. The goal is to make it easier for anyone with a webpage to keep it active and fresh even if you're not actually updating it on a regular basis....

Jeff Domansky's insight:

A great free tool but automation does not equal true curation.

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Job Seekers: Beware These Social Media Traps

Job Seekers: Beware These Social Media Traps | Public Relations & Social Media Insight | Scoop.it

First impressions are everything, but sometimes they creep up on you. As a job candidate, 86% of potential employers will look at your social profiles — even if you don't explicitly share those links. While Facebook red-cup duty is common practice for job seekers, you might be surprised to know that recruiters think poor spelling looks worse than drinking. Along with copyediting yourself, data shows you may want to keep Burning Man references under cover, too — 18% of recruiters reacted negatively to the festival. Column Five Media put together an infographic of tips for using social media to make first impressions — and included a few things every job seeker should avoid. Data is courtesy of Jobvite....

Jeff Domansky's insight:

Great advice for job hunters.

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The 14 Best Tweets In History

The 14 Best Tweets In History | Public Relations & Social Media Insight | Scoop.it

Happy Birthday, Twitter. In seven short years, Twitter has evolved from a place where people simply share random thoughts to the first place people go for breaking news and events. In honor of Twitter's seventh birthday, we decided to pull together this list of 10 EPIC tweets....

Jeff Domansky's insight:

Fun reading...

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UK teen's app bought for 'millions'

UK teen's app bought for 'millions' | Public Relations & Social Media Insight | Scoop.it

An app created by a UK teenager has been acquired by web giant Yahoo in a deal the BBC understands to be worth "dozens of millions" of pounds. Seventeen-year-old Nick D'Aloisio's Summly app summarises news stories from popular media companies.... 

Jeff Domansky's insight:

Nice story but the app is disappearing inside Yahoo.... I hope he does well inside the beast and they don't crush his brilliance.

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Twitter Best Practices: Making Sense of the Noise | Social Media Today

Twitter Best Practices: Making Sense of the Noise | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Time and time again the first questions asked by people new to Twitter are "How do I use it?" and "Why do I need to be on Twitter?" However, these questions aren't just asked by new Twitter users, but also by people who have been on Twitter for months, even years. With over 500 million registered users, over 200 million active users and with 340,000,000 tweets sent a day it can be easy for anyone to get lost in Twitter activity. Facebook recently launched the 'new' News Feed which aims to remove clutter and noise, but did you know that you already had the power on Twitter to do this? So how do you make sense of all the Twitter noise?...

Jeff Domansky's insight:

Three of the best Twitter tips in ages.

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Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Pinterest Analytics: Know What Content Resonates and What Drives Traffic | Public Relations & Social Media Insight | Scoop.it

Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical step to help marketers use the medium successfully.

 

Many brands and companies have taken to Pinterest to promote products and share content. Rather than tell customers about your product, Pinterest makes it possible to show what you have to offer. And the online scrapbooking site allows your customers to share your content that they find interesting as well.

This is where the new Analytics feature comes in. Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?

 

The new tool offers several useful pieces of information for business users to track. Here’s an overview of the new tool and its unique features...

Jeff Domansky's insight:

If you prefer Pinterest, these metrics will matter.

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Celebritize You's comment, March 25, 2013 10:40 PM
Very useful.
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Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever?

Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever? | Public Relations & Social Media Insight | Scoop.it

JWT India created a series of disturbing ads for the FordFigo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk. Ford and JWT have both issued an apology.

 

Ford did not approve the ads; the agency was just publishing some speculative renderings to show off its creative chops. JWT India is Ford's agency for the Figo in that country....

Jeff Domansky's insight:

Marketing and advertising seem to operate without regard or sensitivity. Ford has been cleaning up the crisis for days with no word yet on the fate of the  implicated JWT India employees or the status of the ad account with JWT.

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Cutting the techno crap | MidDay

Cutting the techno crap | MidDay | Public Relations & Social Media Insight | Scoop.it

More ghz = more speed. More ppi = richer images. there is some truth in these statements. but they nevertheless need to be taken with a pinch of salt says nimish dubey...

 

There’S a popular saying in the world of technology: “when you run out of technology, talk terminology.” Some might call it cynical, but what cannot be denied that the launch of almost every major tech product these days is accompanied by its own set of terms, benchmarks and technobabble. While most of them are based on a generally correct premise, their importance is so exaggerated and parroted so often that the door is mostly shut firmly in the face of common sense. The result more often than not, is a confused consumer who often ends up making purchases based on what they are being told by marketers rather than their own experience....

Jeff Domansky's insight:

Bafflegab begets bewildered buyers ;-)

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Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch

Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch | Public Relations & Social Media Insight | Scoop.it

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

 

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

 

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...

Jeff Domansky's insight:

Great potential Powerpoint pain reliever.

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Lorenzo Barbantini Scanni's curator insight, March 27, 2013 3:37 AM

I have seen many but this might be interesting, let me know your thoughts..

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Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment

Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment | Public Relations & Social Media Insight | Scoop.it

Are London and New York still the dominant worldwide hubs of PR? Why do certain parts of the world lead in PR?...

 

... Today’s digital media means it is less vital to be close to key media producers, but agencies have yet to move out of New York. One reason is because of the other businesses located there. Yann explains: “There is a concentration of major global firms and brands. New York remains home to 42 corporations listed on the Fortune 500, making prospecting and networking geographically convenient and advantageous.”

 

And because New York is a buzzing city, it attracts talent, as Yann says: “The same things that draw tourists from the world over to New York – world-class cultural attractions, Broadway entertainment and dining – make it a sought-after destination for young professionals and a rich source of diverse local talent.”

 

Why London rules

London is also a centre of media, business and culture, which explains why it has such worldwide PR force. One way that the UK is different from other countries is the style of its media....

Jeff Domansky's insight:

Still the case but new influence growing as digital proliferates.

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AP Beats Meltwater: And What It Means For Google News | Forbes

AP Beats Meltwater: And What It Means For Google News | Forbes | Public Relations & Social Media Insight | Scoop.it

As we know various Europeans have been trying it on with Google News. Arguing that their excerpts are breach of copyright for which Google must pay them hefty sums of money.... ... But there’s another case which could lead some to a different answer. This is the one where AP has sued Meltwater. Meltwater runs something very much akin to Google Alerts, or a clippings service if you prefer. AP claimed that the excerpts which it took from AP’s work were too large to qualify under fair use. And the judge agreed with AP...

Jeff Domansky's insight:

Worth watching for PR, marketing, curation pros.

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