Public Relations & Social Media Insight
321.4K views | +42 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man | Public Relations & Social Media Insight | Scoop.it

...Finding the right methods to make a business run smoothly can sometimes be the most difficult part.


Luckily, in today’s business world, there are apps for almost any business strategy an entrepreneur needs to perform, including the need to share files, run a conference call, scan documents, and manage general tasks.


Following are the top 11 apps available for entrepreneurs....

Jeff Domansky's insight:

Great productivity tools for busy people.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

B2B social: five case studies from brands achieving great results

B2B social: five case studies from brands achieving great results | Public Relations & Social Media Insight | Scoop.it

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.


A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.


That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).I’ve previously highlighted five B2B companies that were achieving success in social marketing, but here are five new case studies to give further insight into social platforms for B2B marketing...

Jeff Domansky's insight:

Econsultancy provides great marketing lessons from case studies of Maersk, SAP, DocuSign, Screwfix and AGCO. Recommended reading. 9/10

more...
Scooped by Jeff Domansky
Scoop.it!

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5 Ways to Find Keywords That Deliver Superior Web Marketing Results | Public Relations & Social Media Insight | Scoop.it

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.


...Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers.But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.


Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts...

Jeff Domansky's insight:

5 great keyword sources that can improve your SEO dramatically.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 smart watches from CES 2014

7 smart watches from CES 2014 | Public Relations & Social Media Insight | Scoop.it

While I was down at CES 2014 last week, I spent a lot of time looking at smart watches. In addition to showing the date and time, these watches also alert the wearer of incoming calls, text, emails or had other applications.

I have a Pebble watch and I was interested in what other similar watches are out there. I like my Pebble, but there is one really annoying thing about it: it doesn’t show that it needs to be charged. It just stops working – goes dead.

I looked at seven watches (actually, eight, but more about that later). There were a lot more than eight at CES, but with 3,000 vendors, I did what I could. I did not look at the Samsung, OR Sony watches as there are lots of reviews of them. The ones I looked at could be divided into three broad categories: colour screen watches ($350 and up), black and white screen watches ($130 and up) and one other with unique features....

Jeff Domansky's insight:

The smart watch category is already getting crowded. Catherine Aczel Boivie notes 3 categories: color screen, black-and-white, and other unique features.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

This Press Conference Is Over! (Or Maybe It Isn't?) | Mr. Media Training

This Press Conference Is Over! (Or Maybe It Isn't?) | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
When the CEO of a company responsible for contaminating drinking water tried to walk away from a press conference, one reporter refused to let him leave.
Jeff Domansky's insight:

Brad Phillips AKA @MrMediaTraining shares an awkward press conference, poor crisis PR and tips on how the CEO could have handled a bad situation much better.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Blog KPIs You Should Already Be Tracking

15 Blog KPIs You Should Already Be Tracking | Public Relations & Social Media Insight | Scoop.it

Not sure how to tell if your business blog is successful? Tracking these 15 blogging KPIs will do the trick.Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment.The bright side is, they can also be extremely rewarding from a return-on-investment perspective. But how do you know if all that commitment is actually leading to a positive ROI? Analytics, my friends. Analytics. As someone who pulls together the monthly report for this very blog, I thought I'd share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts....

Jeff Domansky's insight:
Not sure how to tell if your business blog is successful? Tracking these 15 blogging KPIs will help you convince management of the value of content marketing.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Hidden but Powerful Google Tools for Business

8 Hidden but Powerful Google Tools for Business | Public Relations & Social Media Insight | Scoop.it
Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business.Just about everyone uses Google in some form for their business. I'm sure you know about Google Maps, AdWords, Google Analytics, and Gmail. You might also know about Google Drive, Google Calendar, and Chrome, Google's Web browser. I even bet a few of you out there have delved into Google's "Even More" section, where you'll find several dozen Google products listed. But Google provides tools beyond those published in this section, and many of them can help you in your everyday marketing and business operations. Let me take you on a brief tour...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Svbtle blogging tool gets ready for launch

Svbtle blogging tool gets ready for launch | Public Relations & Social Media Insight | Scoop.it

Svbtle, a new kind of magazine. Thoughts. Stories. Ideas.The new blogging tool is getting ready for launch. If you.re a blogger, storyteller or writer you'll want to to register and explore this beautifully designed and simple-functioning communication platform. ~ Jeff

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Newspaper PDF replica service bets on future of print-style digital reading | Poynter.

Newspaper PDF replica service bets on future of print-style digital reading | Poynter. | Public Relations & Social Media Insight | Scoop.it

In October 2012, just 23 percent of Americans told Pew they read even one newspaper the previous day. So who in the world could possibly want or need unlimited access to 2,500 of them?


Alex Gruntsev, EVP and chief innovation officer of PressReader, made a compelling case in a phone interview that his “Netflix-style” subscription service — $29.95 per month — fills a niche in online news publishing by presenting news in a form that many automated aggregators cannot.


PressReader, formerly NewspaperDirect, has long provided PDF replicas mainly as a specialty business, but now it’s focusing on a wider consumer audience. “For just your morning routine, to open a PC was difficult,” Gruntsev said. “But in 2010, with the first iPad, the experience of reading dramatically changed, and it became way more appealing to the average reader.”


Now, PressReader users online or on tablets don’t just get static images of newspaper pages; they can jump into individual stories by clicking headlines. That launches PressReader’s SmartFlow mode, which allows for a seamless stream of stories scrolling left to right....

Jeff Domansky's insight:

The PressReaderPressReader service  may bring readers back to newspapers online.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing | Public Relations & Social Media Insight | Scoop.it

... The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.

Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section....

Jeff Domansky's insight:

Here's a look at how the "hierarchy of relevance" can make the difference in your content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why I dropped eBooks

Why I dropped eBooks | Public Relations & Social Media Insight | Scoop.it

...After years of using my portable digital library, the honeymoon period had started to wear off. My life with the digital library was getting complicated. From books not downloading on certain devices, to formatting issues, to some eBooks having illegible low resolution diagrams; I had a longing for the times of old. I didn’t want to troubleshoot my reading experience, I wanted the world to disappear and the story I was reading to take over. I had purchased an electronic version of Eric Reis’ book ‘The Lean Startup’ a year or so ago and I recently wanted to re-read it. This time around I opted for a physical paper book and left my iPad at home.


The reading experience was unlike anything I had become accustomed to reading digitally. It was simple, just one book; a start, a middle and an end. The print and imagery were clear and for the first time in years I had focus...

Jeff Domansky's insight:

Back to the future? Matt Quinn (@IamMattQ) goes back to the real thing as he recounts why he chose a real book after years of reading ebooks.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 West Coast-based startups to watch in 2014

20 West Coast-based startups to watch in 2014 | Public Relations & Social Media Insight | Scoop.it

Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we believe could be big news in the next twelve months. The names on this list are not constrained to just Silicon Valley — they can be based in any part of the region, including Seattle, Portland, and Los Angeles.


Practically every day, a new company sprouts up to tackle one of countless problems and while some hold promise, it’s impossible for us to list them all. We’ve tried to focus on the few that cover a variety of industries, including those that are doing something really cool, whether it’s in healthcare, 3D motion control, enterprise computing, or even those focused on behind-the-scenes services.


Here are our picks for 2014, presented in no particular order. These aren’t all necessarily brand new companies, but ones we think will make a significant breakthroughs in 2014. If you want to look at our list from 2013, you can view it here....

Jeff Domansky's insight:

Great snapshot of West Coast startups to watch. Recommended reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Branding Tips for Your Next Nonprofit Fundraising Campaign

5 Branding Tips for Your Next Nonprofit Fundraising Campaign | Public Relations & Social Media Insight | Scoop.it

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps, which recently had a Giving Tuesday campaign called BmoreGivesMore.


The consistency of the branding for GiveCorps proved to substantially aid its messaging and helped form strategic partnerships with like brands. The end result of these efforts? Well, the organization raised $5.7M in one day (yep, one day).


Let's break down the organization to see exactly who they are and what has made them such a success -- including its branding techniques....

Jeff Domansky's insight:

Discover the branding techniques used by GiveCorps during its Giving Tuesday campaign that your nonprofit may want to consider.

more...
Gabriel Reynoso's curator insight, January 13, 2014 1:29 AM

You can always count on Hubspot to surmise the latest and greatest content to heighten your understanding. Check out these key branding examples to illumunate your next fundraising campaign.

Scooped by Jeff Domansky
Scoop.it!

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites | Public Relations & Social Media Insight | Scoop.it

Newsreader app Guide is no more… well, at least in its current form.


The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.


What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.


Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....

Jeff Domansky's insight:

Inexpensive text to video? The marketing possibilities are exciting if Guide lives up to expectations. Cool technology worth watching as it develops.

more...
andrea maillard's curator insight, January 16, 2014 12:47 AM

Agrega videos a tu site y mejora tu SEO

dan's curator insight, January 16, 2014 8:43 AM

yeah, have it your way!