Public Relations & Social Media Insight
315.5K views | +148 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Between a quarter and a third of everything on the web is copied from somewhere else

Between a quarter and a third of everything on the web is copied from somewhere else | Public Relations & Social Media Insight | Scoop.it

There’s a lot of junk on the web. There is also a lot of good stuff on the web. And then there is the stuff that’s been lifted from the good and dropped amid the dross—the aggregation, the block-quotes, the straight-off copy-paste jobs.


The extent of that duplication now has a number: according to Matt Cutts, a long time Google search engineer who developed Google’s family-friendly “SafeSearch” filter and who now leads Google’s web spam team, “something like 25% or 30% of the web’s content is duplicate content.”


That’s not necessarily a bad thing. Not all of the duplication is plagiarized or hastily created traffic-seeking junk. Examples of inoffensive duplication include quotes from blogs that link back to the original blog, or the thousands of pages of technical manuals scattered across the web that are updated with small changes but remain largely the same..

Jeff Domansky's insight:

Fascinating research and interesting reading for all content producers.

more...
rodrick rajive lal's curator insight, December 19, 2013 4:26 AM
Yes, we have become the copy-paste generation because of the Internet! This, in itself makes it necessary to avoid plagiarism! A number of Universities in the US have disqualified researches that have had plagiarism issues.
Deanna Dahlsad's curator insight, December 19, 2013 5:44 AM

25%-30% sometimes seems low; but then again, I do hate to find some splogger with my stuff so my ire may seem to weight those numbers.

Scooped by Jeff Domansky
Scoop.it!

LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales

LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales | Public Relations & Social Media Insight | Scoop.it

LinkedIn is a rapidly growing platform and a goldmine of opportunity for businesses.In October this year LinkedIn had 259 million registered users and is on track for $1.5 billion revenue this year. So I don’t think LinkedIn has the same revenue issues that Twitter has!Are you and your employees taking advantage of what LinkedIn has to offer?In this article we’ve taken a look at some tools that will help you get more out of LinkedIn....

Jeff Domansky's insight:

Struggling to get results from LinkedIn? Iavn Cleary shows four tools that can help you get a better ROI.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

#9: Best Of The Mr. Media Training Blog 2013 | Mr. Media Training

#9: Best Of The Mr. Media Training Blog 2013 | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Most of us have suffered from a brain freeze. So what should you do if you’re caught in an interview, debate, or speech, and you forget what you were saying?


Drawing a blank during a debate for an excruciatingly painful 47 seconds. Although that moment became rather infamous (I rated it the worst gaffe of Election 2012), Mr. Perry is far from alone. Arizona governor Jan Brewer suffered a similar fate during a gubernatorial debate in 2010, when she went blank for 13 seconds. It was even worse for Jeanine Pirro, a candidate who briefly ran for Hillary Clinton’s New York Senate seat in 2005 but who quickly withdrew after misplacing a page of her announcement speech and going silent for 32 seconds. The truth is that most of us have suffered a similar—if less high profile—brain freeze. So what should you do if you’re caught in an interview, debate, or speech, and you lose your place?...

Jeff Domansky's insight:

Brad Phillips offers valuable advice on how to thaw brain freeze.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The best and worst media errors and corrections in 2013 | Poynter.

The best and worst media errors and corrections in 2013 | Poynter. | Public Relations & Social Media Insight | Scoop.it

Error of the Year: ’60 Minutes’ Benghazi report


As is often the case with Error of the Year, the award is given partly because of the mistake itself, and partly because of the mistake’s fallout.


In late October “60 Minutes” aired a report that called into question the official version of what happened when the U.S. diplomatic compound was attacked in Benghazi, Libya. At the core of the story was a source, Dylan Davies, who worked as a security contractor for the State Department. Davies had a book coming out that purported to share new facts about what happened that night, and what he did.


Problem one: he lied to the show about what he did and saw, thereby making a core piece of evidence in the “60 Minutes” counter-narrative false and undercutting the entire segment...

Jeff Domansky's insight:

Many times during the past year, truth was the victim in high-profile reporting screw ups. Read 'em and weep.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brands Want To Become Media Companies. Here’s How They Can Do It.

Brands Want To Become Media Companies. Here’s How They Can Do It. | Public Relations & Social Media Insight | Scoop.it

The Content Strategist sat down with Michael Brito, Group Director at WCG, to pick his brain about the brand publishing revolution.


...So there’s a content surplus, attention deficit, consumers’ lives are unpredictable, and they’re all influential. That makes it really, really difficult for any brand, whether you’re B2B or B2C, to actually reach those consumers with a relevant message.


We have this study element called the Trust Barometer, and one of the findings of the Trust Barometer is that in order for consumers to believe your message, they need to interact with it and see it three-to-five times.


So that’s very problematic for brands and marketers, and the whole rationale for thinking like a media company. If you can tell a story that’s consistent across all media, and you’re telling that story repetitively, with a human voice, people will start to believe your message....

Jeff Domansky's insight:

Great insight on content marketing from Michael Brito.

more...
ALEX A.'s comment, June 26, 2014 5:05 PM
FANTASTIC!!!!!!!!
Scooped by Jeff Domansky
Scoop.it!

Microsoft's Secret Social Weapon: Why Yammer Will Replace Traditional Extranets

Microsoft's Secret Social Weapon: Why Yammer Will Replace Traditional Extranets | Public Relations & Social Media Insight | Scoop.it

Batman has a utility belt: a set of useful gadgets he can rely on during his never-ending fight against crime....


Yammer is a lot like Batman’s utility belt.


In the same way that the utility belt offers a solution for every scenario Batman might encounter in the fight against crime, Yammer offers — either out of the box or through an add-on app — a solution for most every social business use case. Newsfeed? Check. Document collaboration and conversation? Check. Integration with external applications? Check. Mobile apps for all leading platforms? Check. Badging? Check (try the Badgeville app). Et cetera, et cetera.


Every once in a while both Batman and Yammer run into scenarios that aren’t so common. Sometimes (and more often than you might think) Batman might need to fight a shark. And sometimes Yammer makes a lot of sense as a way to engage external users — in a fashion that goes well beyond the traditional “extranet” scenario...,

Jeff Domansky's insight:

Holy external communications Batman.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Public Relations & Social Media Insight | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?


This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.


I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.


Will you be focusing on visual content in 2014?

Jeff Domansky's insight:

Visuals will rule in 2014. Get the picture?

more...
BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 19, 2013 2:58 AM

Good advice. Everything is pointing towards this...

Scooped by Jeff Domansky
Scoop.it!

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Public Relations & Social Media Insight | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…

Jeff Domansky's insight:

What's ahead for content marketing?

more...
Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

Scooped by Jeff Domansky
Scoop.it!

Mobile digital ad spend soars; on desktop, video ad revenue still strong

Mobile digital ad spend soars; on desktop, video ad revenue still strong | Public Relations & Social Media Insight | Scoop.it

Brands are upping their ad spend on mobile devices, generally cannibalizing spending on desktop formats to make the move. Still, desktop video advertising will remain one of only a couple of bright spots for that segment of the industry in 2013, eMarketer reported.


The company said mobile ad spend will be up 120% this year to $9.6 billion, compared to $4.36 billion a year ago. eMarketer forecast that overall digital ad spend will hit $42.58 billion this year, up 15.7%.


The growth is expected to continue through 2017, with mobile ad spend, $35.6 billion, exceeding desktop spend of $27.2 billion....

Jeff Domansky's insight:

Marketing alert: mobile and video rule.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Success Story: Nine Hints From A Best-Selling Novelist

Success Story: Nine Hints From A Best-Selling Novelist | Public Relations & Social Media Insight | Scoop.it

Thriller writer Alex Marwood shares some of the techniques that have helped her become a best seller.“Writing is a profession, not a hobby. To succeed, you have to prioritise your work over other things. That’s really difficult before you’ve been published – but writing, and writing well, takes so much time and frustration, you have to have the guts to stick it out.”...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

50 Tumblr Blogs for Inspiration

50 Tumblr Blogs for Inspiration | Public Relations & Social Media Insight | Scoop.it

Tumblr is an awesome blogging platform where you can take inspiration from its great design ideas. This particular post is designed so as to provide you with the best 50 inspirational Tumblr blogs.We hope that our hard work will help you find what you have been looking for. Choose any of the following and innovate one of your own masterpieces....

Jeff Domansky's insight:

Take a creative coffee break and look over these inspiring Tumblr blogs.

more...
Jennifer Frezza 's curator insight, December 17, 2013 11:47 AM

Looking for some inspiration?  This is a great collection.

Scooped by Jeff Domansky
Scoop.it!

Which content marketing formats work best?

Which content marketing formats work best? | Public Relations & Social Media Insight | Scoop.it

Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. Here, I've asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare, scrolling sites, and good old blog posts...

Jeff Domansky's insight:

The experts deliver their opinions on what content formats work best.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled

Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled | Public Relations & Social Media Insight | Scoop.it

We are marketers, so content development should entail carefully calculated decisions with the use of available data. Mike Pantoliano explained it well to a client recently: “Your content ideas start with, ’You know what would be cool?’ when they should start, ’Our potential customers are looking for X, let’s give it to them.’”


In order to be strategic and develop a content plan using data, the first step is to understand your customers’ conversion funnel. This lies at the core of what your customers are looking for…and if they ask, you should answer.Let’s dive into the benefits of adopting this “they ask, you answer” mantra and discuss exactly how to determine the content your customers want...

Jeff Domansky's insight:

Got funnel vision? Better get some.

more...
Charlotte Varela's curator insight, December 19, 2013 5:29 AM

Killer post on the sales funnel. The days of top, middle and bottom are long gone!

Jeff Domansky's comment, December 19, 2013 1:16 PM
Glad it was useful Charlotte. I've RT'd your great post on conversions too!
Charlotte Varela's comment, December 20, 2013 4:01 AM
Thanks Jeff! Looking forward to reading more of your great Scoops :)
Scooped by Jeff Domansky
Scoop.it!

Infographic: How journalists use social media

Infographic: How journalists use social media | Public Relations & Social Media Insight | Scoop.it

Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.


There are a lot of articles out there about how to pitch journalists and build relationships with them.


And now that social media is so prevalent, many PR pros wonder how it fits into the formula.


An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros.


For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...

Jeff Domansky's insight:

Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.

more...
No comment yet.