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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Public Relations For SEO: The Complete Guide

Public Relations For SEO: The Complete Guide | Public Relations & Social Media Insight | Scoop.it
This is the first of a three-part article about Public Relations for SEO.... ...The six Major Public Relations Steps that we followed, which can improve your SEO rankings and increase conversions are listed below. This article will cover the first two, and subsequent articles will cover the rest. - Have Something To Say… About A Trend - Write Your Press Release - Pick A Strategy To Target Journalists - Schedule Your Announcement - Pitch Journalists - Work It Just Before, On, And After The Announcement...
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Jeff Domansky's comment, April 10, 2013 2:38 PM
Includes a really good case study as well as the six steps.
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Stop Collecting And Start Engaging With Your Twitter Followers

Stop Collecting And Start Engaging With Your Twitter Followers | Public Relations & Social Media Insight | Scoop.it

Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how....

 

...One of the biggest mistakes a company can make is following other Twitter accounts that have nothing in common with the company or collecting Twitter followers that do not share the same interests as the company. Instead of wasting time on collecting followers, focus your energies on improving engagement with your Twitter followers. Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns....

Jeff Domansky's insight:

Practical tips for better Twitter engagement.

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Val&co's curator insight, April 11, 2013 3:18 AM

Une bonne petite boite à outils

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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.... The growth of content marketing is also a concept that Fred Wilson of Union Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation." Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective. Now is definitely the time to develop a new type of strategy to garner links and traffic. Inspirational examples of phenomenal content Below are some examples of companies that have created phenomenal pieces of content. Hopefully this provides ample motivation to take your site/client's site to the level!...
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Jeff Domansky's comment, April 10, 2013 2:51 PM
Stephanie Cheng's post is a must read. she's put a lot of time into outlining what content audit looks like and tips on developing a content marketing strategy that works. Definitely a post to bookmark.
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Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite

Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite | Public Relations & Social Media Insight | Scoop.it

The TV Antenna Of The Future... Since Aereo launched, the television industry has been hoping to sue it out of existence. Early attempts to have the service shut down have been unsuccessful, thanks to legal logic that may well wind up saving Aereo in the end.

 

Meanwhile, the networks are clamoring for a plan B, which, if you believe the claims of network execs, includes threats to pull out of broadcast TV all together. (Said threats are, of course, unbelievably stupid.) Aereo does not disrupt the core broadcast business model. When I'm watching TV shows on my iPad using Aereo, I'm still seeing all the commercials, just like I would if I tuned in via an antenna on my television set. The problem is, my antenna sucks. On a good day, I can get four or five channels to display clearly on my TV, and even that involves some finagling. It feels decidedly old-fashioned to be tinkering with an antenna just to watch NBC.

 

By contrast, Aereo feels right at home in the 21st century. When you watch it, it doesn't feel like you're stealing anything. Instead, it feels like the service has restored your ability to conveniently tune into broadcast TV — an ability that's atrophied for years thanks to changing viewer habits and, consequently, expectations for picture and sound quality....

Jeff Domansky's insight:

You can never have too much technology in my humble opinion ;-). As long as it's practical, meets your needs and is priced right.

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HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy

HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy | Public Relations & Social Media Insight | Scoop.it

Guest blogger Eric Schwartzman shares an interesting perspective on social media strategy – the Homeland / Embassy model....

 

...The importance of proximity is huge. We don’t have that advantage on a social network. We may get to use Facebook for free, but our competitors can buy ads against our conversations. We can’t even buy out the ads that appear alongside our posts. The option just doesn’t exist. When we engage prospects and customers, we need to be mindful that it’s always going to be easier for competitors to siphon away our traffic on Facebook than from our own site, where we control the layout and the conversation opportunities.

 

On your own website, you control the user experience. On your own website, you lure new visitors with content. As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales.

 

That’s why your website is your sovereign nation. It’s your homeland. Your Facebook Page, on the other hand, or your Twitter feed, are more like embassies. When a country has an embassy in a foreign country, diplomatic immunity aside, it must abide by the local laws of the host nation. Facebook and Twitter are also sovereign nations. You’ll find the laws of those lands in their Terms of Service. Violate them and they can export you anytime....

Jeff Domansky's insight:

Eric Schwartzman has an interesting point of view on social media strategies. I like his concept of proximity and the importance of your own website as Homeland in your social marketing strategy. 

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How to Use Twitter for Business and Marketing | Social Media Examiner

How to Use Twitter for Business and Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.... Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results....
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A Peanut Butter Company Figured Out How To Profitably Advertise On Vine

A Peanut Butter Company Figured Out How To Profitably Advertise On Vine | Public Relations & Social Media Insight | Scoop.it

"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium.

 

Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....

Jeff Domansky's insight:

Sometimes the agile, small companies can get there much faster with the help of technology. Vine, like Twitter, is one of those technologies that levels the playing field regardless of the size of your business.

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Brands Buy Real-Time Mobile Ads Based on the Weather

Brands Buy Real-Time Mobile Ads Based on the Weather | Public Relations & Social Media Insight | Scoop.it

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using the weather to target on-the-go consumers—it now plans to buy mobile ads when the temperature is optimal for green thumbs to get planting, hoping they'll need the retailer’s fertilizers and other garden products.

 

"We want to reach folks in real time and help them deal with the weather as it's coming," said Jeff Gooding, Ace’s marketing director. "The idea of helping has traditionally been part of our brand, and it’s becoming a part of our mobile strategy."

 

Sensing a chance to nab more ad dollars, Twitter and The Weather Channel (TWC) last week announced an agreement centered on a new weather-based ad-targeting product. Twitter says that 60 percent of its massive audience derives from smartphones—where users will be seeing Promoted Tweets thanks to the TWC deal.

 

And based on certain forecasts, Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app....

Jeff Domansky's insight:

Sunny with a chance of burritos? Who said marketing isn't fun? 

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How Do I Get Started With Content Marketing?

How Do I Get Started With Content Marketing? | Public Relations & Social Media Insight | Scoop.it

... Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with content marketing don’t know where to begin to develop a successful plan. They understand the concept, but still don’t know how to get started. In this post, seven content marketing experts share their advice for those looking to begin their content marketing journey....

Jeff Domansky's insight:

Speaking of content marketing basics...

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7 Essential Social Media Tools To Stand Out Online | Likeable Media

7 Essential Social Media Tools To Stand Out Online | Likeable Media | Public Relations & Social Media Insight | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I’m on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare, Slideshare, Instagram, Vine and Google+. And yet everyday, there is something new coming out, a new social network to pay attention to or new features of the current popular ones. And everyday, it seems like there are more people on social media, more content to be consumed and shared, and more people to reply to. So how in the world can you keep up with it all, and stand out amongst all of the noise? It’s about using the right tools and developing the right focus on what’s actually important in social media. And yet, ignoring the noise, and standing out in a positive way is easier said then done. Here are the top seven tools to easily create a valuable, stand-out social media presence for yourself...
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How Microsoft uses Facebook, Twitter, Pinterest and Google+

How Microsoft uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Media Insight | Scoop.it

For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft. Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success. And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl. So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes....

Jeff Domansky's insight:

Even Microsoft isn't averse to using cute little animals to further its marketing interests.

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2013 Social Media Trends and Your Business | Heidi Cohen

2013 Social Media Trends and Your Business | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy. Here are seven research findings to help guide your 2013 social media strategy going forward, based on data from Edison Research and Arbitron in their Infinite Dial 2013 research....
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Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | CMI

Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | CMI | Public Relations & Social Media Insight | Scoop.it

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. To maintain a healthy relationship between the two teams, some marketers look at social as the creation of micro-content. Yet, others might see this as limiting, considering how the rules of content engagement differ from those of social engagement across various channels.

Jeff Domansky's insight:

Finding common ground between your social media and content marketing strategies is the way to success...

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Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog

Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog | Public Relations & Social Media Insight | Scoop.it

Brands struggle to produce interesting, engaging online PR content. Find tips and tricks to help make your company's news more newsworthy....

 

When bloggers and media become annoyed by irrelevant content, they’re not all that likely to write about your company or contact you for expert opinion on industry news. At the same time, when it comes to brand content, customers don’t like to have to dig for the information they need to make buying decisions. They may even stop reading your missives altogether and miss out on the real news. This is not a good thing.

 

The problem, then, is two-fold: too much non-news content, and poor targeting of good content. Ideally, you will create relevant, targeted content, whether for customers, prospects, investors, distributors, or other groups who may have an interest in your company news. Then it needs to reach that specific group. Avoid confusing your different audiences with fluff content and news announcements because you feel it’s time to publish something new just to attract their attention. “More” attention isn’t nearly as desirable as the right attention....

Jeff Domansky's insight:

No news and poor targeting are always a recipe for bad PR.

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Brooklyn Quevillon's curator insight, April 11, 2013 11:09 AM

Very intersting and engaging online PR content.

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Adobe: Video Accounts for 77% of Viral Reach on Social Nets | SocialTimes

Adobe: Video Accounts for 77% of Viral Reach on Social Nets | SocialTimes | Public Relations & Social Media Insight | Scoop.it

...Adobe’s 2013 Video Benchmark Report, released today, showed how incorporating video content in social media campaigns can help brands and media companies get better results. In 2012, video social engagement rose from 42 percent to 70 percent compared to 2011, the study found.

 

But “for marketers and advertisers wanting to know how to unlock the potential on social,” Gaffney said, “it becomes very clear that one of the biggest levers that they’re not pulling as hard as they could is video.” Getting the content can be a challenge for marketers — videos don’t produce themselves — but Gaffney said the increase in engagement and reach will be worth the effort.


According to the report, social media users are more than twice as likely to engage in video content than non-video content, meaning that videos get more likes, comments, and shares than photos, links, and text. Viral reach for video, which is measured by the number of people who see a post in their feeds through friends or a brand page, accounts for 77 percent of all reach on social media sites....

Jeff Domansky's insight:

Here's more research proof that visuals and video are critical to impeachment and better results.

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Robert Vernon's curator insight, April 10, 2013 10:23 PM

I knew it! Want more eyeballs? Use video.

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How to Optimize Your Business Blog [Checklist]

How to Optimize Your Business Blog [Checklist] | Public Relations & Social Media Insight | Scoop.it

Your business blog is one of the most powerful tools in your toolbox. But how do you know that your lean, mean lead generation machine (aka your business blog) is running as efficiently as possible? We’ve created a master checklist of everything your blog should be optimizing for and how to do it. Seem overwhelming? Don’t worry! This post will act as a step-by-step guide for everything you need to know. If you have questions, we’re happy to address them in the comments section. Let’s break it down....

Jeff Domansky's insight:

Sometimes a checklist is all you need to generate fresh thinking about your business blog. Another good read for bloggers, content marketers and PR pros.

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Would You Talk To An Ad On Your Smartphone?

Would You Talk To An Ad On Your Smartphone? | Public Relations & Social Media Insight | Scoop.it

As absurd as it may sound, chatting with ads could become commonplace as speech-communication with computers continues to evolve. Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true. What Is A Voice Ad? Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device.... Hey. You. Get offa my phone!

Jeff Domansky's insight:

What do you think? Would you talk to the ads? I'm not sure I like this trend at all, despite my love of technology. Like any content marketing, I guess it can be very effective if it fills a need or solves a problem for consumers and entertains them at the same time.

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Five Organizational Must-Have Apps for the Entrepreneur on the Go | Social Media Today

Five Organizational Must-Have Apps for the Entrepreneur on the Go | Social Media Today | Public Relations & Social Media Insight | Scoop.it

If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you; here are my top five ranked organizational apps for the entrepreneur on the go.... Highly recommend you test drive Google Keep.

Jeff Domansky's insight:

Really useful apps for any mobile PR Pro, marketer or entrepreneur. 

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A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone

A Quarter Of U.S. Consumers Own A Laptop, Tablet And A Smartphone | Public Relations & Social Media Insight | Scoop.it

A dramatic transition in how, when and where content is consumed is afoot.... Deloitte’s State of the Media Democracy survey reveals that U.S. consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other.

- Twenty-six percent of consumers are digital omnivores (own a laptop, smartphone and tablet).

- Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices.

- Tablet owners stream movies 70 percent more often than non-tablet owners.

- More than 80 percent of consumers are multitasking while watching TV....

Jeff Domansky's insight:

The three-screen or more devices reality is worth thinking about as you plan your PR and marketing strategies.

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Website Crash Resolved: More Crisis Lessons | The PR Coach

Website Crash Resolved: More Crisis Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

...After one day, my online presence was still out of action. Frustrating. Out of contact. And challenging because the technical solutions were far beyond my skills. I went to bed Friday night with no idea how long I’d be incommunicado and when or if my problem would be solved.

 

The next morning an 8:00 AM e-mail made my day. Bluehost tech support advised my site was now up and running again.

 

In less than 48 hours they had recovered and restored my websites and blog. That’s service! And that’s why they’ve been my web hosting provider since 2001.

 

The backup restored the blog to one week earlier. All that was lost were three blog posts, easily reposted, and a small number of PR Library archive articles.

Jeff Domansky's insight:

A happy ending to the website/blog crash and more crisis lessons.

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What Every Leader Needs to Know about SEO | Forbes

What Every Leader Needs to Know about SEO | Forbes | Public Relations & Social Media Insight | Scoop.it

SEO is also an important part of positioning your company as an industry leader, so it’s vital to keep abreast of the latest news from leaders in SEO techniques. Here is some recent advice I’ve gotten from SEO experts that will help you think strategically about growing your Web presence....

Jeff Domansky's insight:

SEO made simpler with these tips.

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How Do You Find The Time For Social Media? | B2B Marketing Insider

How Do You Find The Time For Social Media? | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

...In order to find the time for social media, you need to see why it’s important, how it will change your life, how it will improve your business. And you need to understand what steps to take to be successful.

 

I call this the Social Business Imperative. I do not think it’s a choice when you accept that we live in a social world and that only the social business will win. So if you don’t think you have time for social media, let’s find some for you. First you have to consider: How do you spend your day?...

Jeff Domansky's insight:

Smart businesses are already social. No time for excuses.

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SUCCESSWERKS's curator insight, April 9, 2013 3:05 PM

Having time for social media is an important step in the process of creating successful social medias.

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80 Guides To Help Boost Your Digital Marketing Efforts

80 Guides To Help Boost Your Digital Marketing Efforts | Public Relations & Social Media Insight | Scoop.it

It’s safe to say that we’ve written quite a number of guides over the last few months. Well, actually we written a lot of guides and every so often, some of them may slip through the radar, or there are guides that are worth revisiting again. Whatever the reason, here are more than 80 posts to help you out with all your digital marketing needs....

Jeff Domansky's insight:

Simply Zesty shares a terrific resource of 80+ social marketing resources.

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How to Get Your CEO Tweeting | Social Media Today

How to Get Your CEO Tweeting | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands.... ...Rather than focus on the “what ifs?” of the Twittersphere, it’s better to focus on the benefits that these 140 characters can give to CEOs whether they work in Fortune 500 companies or not. Coax your CEO slowly but surely into the world of hashtags and fail whales with these tips! Tell Them It’s Where the Customers Are At I’m not stretching the truth by any means with this one. CEOs may be more reluctant to join Twitter because they can’t see just how much of a return on investment their having and maintaining a presence there can afford them. In truth, no CEO’s presence goes unnoticed online – you build the Twitter account and the followers will come. Thousands of which are customers and fans of the brand. Josh James, CEO of Domo.com, is fully in my camp when he writes that social media is here to stay and that CEOs need to get on board with networking online, “The primary reason you have to be social is because that is where your customer lives. Even if you are not leveraging it to close business and interact with your customers, you have to spend enough time online to at least understand the shift in the world. This lack of engagement would be similar to 50% of the world using email with F500 CEOs holding out; or 50% of your customers shopping online but no CEOs trying it.”...
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5 Ways Social Media Content is Rapidly Evolving For Brands | AllTwitter

5 Ways Social Media Content is Rapidly Evolving For Brands | AllTwitter | Public Relations & Social Media Insight | Scoop.it

...Anyone working in social media marketing appreciates the unique challenges of attempting to budget and plan for the upcoming year’s social media strategy. How can we know the type and level of resources we’ll need to be successful when the mix of social content is evolving so quickly? And when most social marketers have only recently secured budgets commensurate with the amount of time and resources required to succeed in social media marketing, how do we stay ahead of emerging trends in 2013?

 

Did we know we’d need a Pinterest budget a year ago? Probably. Do we need a Vine budget today? Probably not. Still stressing? Don’t worry, there is help. While no one can claim to predict the future (if that were the case, I’d be quietly investing in commodities markets and/ or making outrageous sports wagers from the tropical island I owned), we can share perspectives from the very real emerging trends we’ve seen from customers and consumers. Here are five ways social content is evolving for brands in 2013....

Jeff Domansky's insight:

The real secret to social marketing and becoming a social business is doing what's practical and what your audience needs and wants.

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Bk Chin's curator insight, May 9, 2013 8:03 AM

This article was interesting as the writer mentions about the personal algorithms- as brands that it is harder to hardwire one’s brain for a brand. The article also shows five ways social content is evolving for bands to understand the type and level of recourses the company needs to know to be successful. It is important that business focus on knowing what consumer needs and wants as well as doing what’s practical, in order to become a social business and success in social marketing plan.