Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Some Perspective On Twitter As A Breaking News Source

Some Perspective On Twitter As A Breaking News Source | Public Relations & Social Media Insight | Scoop.it

When the news of Whitney Huston's death made its way onto the public conscious, a huge deal was made about how much faster Twitter was in breaking the news ahead of all the different media outlets. Yet while we’re all aware of how fast Twitter works as a media outlet, (and admittedly it does make for an eye catching headline), some points have been glossed over as a result that are worth considering....

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Best social media tools for journalists « Teaching Online Journalism

Best social media tools for journalists « Teaching Online Journalism | Public Relations & Social Media Insight | Scoop.it

What are today’s most popular social media tools? I proposed a short list on the Social Journalism Educators group on Facebook: Twitter, Tumblr, Pinterest, Storify, Instagram, YouTube, WordPress.

 

You’ll note (if you roll over and read the tooltip) that none of the links above go to the home page for that tool — instead, I have linked to useful articles that can help us understand how journalists use (or can use) each one of these particular tools.

 

Then others in the Facebook group recommended the following sites and tools...

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5 Essential Twitter Search Operators To Find The Most Relevant Tweets - AllTwitter

5 Essential Twitter Search Operators To Find The Most Relevant Tweets - AllTwitter | Public Relations & Social Media Insight | Scoop.it
5 Essential Twitter Search Operators To Find The Most Relevant Tweets...

 

To start digging into the never-ending stream of data that Twitter has to offer, start by familiarizing yourself with Twitter’s advanced search page. You can use the simple search form on Twitter.com to do a rudimentary search, but the advanced search is where all the juicy information hides.

 

Here are five operators you can use in your search to really get at the heart of what people are saying about your product, your company, or your competitors.

 

[REALLY useful for PR twits - JD]

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MediaShift . Pinterest: Why What It's Not Says So Much | PBS

MediaShift . Pinterest: Why What It's Not Says So Much | PBS | Public Relations & Social Media Insight | Scoop.it

It's almost impossible to explain Pinterest to someone who has never been on it.

 

And now that it's hit the big time, there's a lot of explaining to do -- especially, it seems, to men who can't seem to avoid hearing about Pinterest from the women in their lives.

 

Pinterest -- which Mashable's Pete Cashmore called "2012's Hottest Website" in a piece on CNN last week -- is sort of social networking, sort of blogging, sort of curation, sort of a bookmarking tool....

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15 questions to ask before accepting a blogger request | Arik Hanson

15 questions to ask before accepting a blogger request | Arik Hanson | Public Relations & Social Media Insight | Scoop.it
One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we decide whether or not we should work with that blogger?

 

...I thought I’d share a few questions I usually suggest clients start with in evaluating bloggers when they reach out to the company. Below are 15 questions to ask before saying “yes” to that blogger....

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6 Tips That Will Take Your Infographics from Chartjunk to Valuable Content | Social Media Club

6 Tips That Will Take Your Infographics from Chartjunk to Valuable Content | Social Media Club | Public Relations & Social Media Insight | Scoop.it

From saber-tooth tiger-bait to link-bait, infographics have come a long way. Here’s a guide to their invention, how to use them effectively, and how to avoid infographics that add to the “contentification” of social media rather than offering real insight.

 

Six excellent tips for effective infographics...

 

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How After Action Reviews Can Improve Your Social Media Strategy

How After Action Reviews Can Improve Your Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any project, with the intent of improving future performance. It is an opportunity for a group to reflect on a project, activity, event or task so that they can do it better the next time. It can also be used in the middle of a project or strategy to learn while doing....

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Is Your Antiquated Legal Department a Brand Killer? | Post Advertising

Is Your Antiquated Legal Department a Brand Killer? | Post Advertising | Public Relations & Social Media Insight | Scoop.it
Legal departments have long been a thorn in brand marketers' sides as they try to stay ahead of the social media curve. Will they ever get along?

 

We’ve all seen it before: Marketers create an innovative social media campaign only to have it squashed by the legal department into a bland, lifeless lump of the original idea. Sadly, many archaic legal departments are wary of social media at best and digitally illiterate at worst. Their fear of embracing these tools can be a barrier for brands that want to interact with their audiences in authentic, transparent and engaging ways. But that doesn’t mean brands shouldn’t sacrifice creativity...

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How journalists are embracing Facebook subscribe

How journalists are embracing Facebook subscribe | Public Relations & Social Media Insight | Scoop.it
Why the New York Times is encouraging journalists to set up Facebook subscribe...

 

It is two months since Facebook launched Subscribe, a feature which allows people to add a subscribe button to their profile and encourage other users to follow their updates.

 

Subscribe replaces fan pages for journalists and as a result of switching from a page to subscribe, many have seen subscriber numbers soar....

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The Economist says the future of media’s in tablet form | Sub:stantial

The Economist says the future of media’s in tablet form | Sub:stantial | Public Relations & Social Media Insight | Scoop.it

Here is a great presentation via Piaras Kelly delivered (I assume) by the Economist's CEO, Andrew Rashbass, in November last year on how media consumption habits are changing from print to PC to tablet form....

 

[See the excellent presentation by The Economist - JD]

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Sword and the Script: A few more compelling thoughts on influence vs. popularity

Sword and the Script: A few more compelling thoughts on influence vs. popularity | Public Relations & Social Media Insight | Scoop.it

Since the post has gone live, I’ve had quite a few engagements, like the tweet embedded above, with people on the topic, and that’s only served to stir my interest further. So I’ve dug through perhaps 20 or so articles, studies and blog posts and have found three I thought were especially worth sharing...

 

[Good read, great resources from Frank Strong - JD]

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Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog

Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog | Public Relations & Social Media Insight | Scoop.it

If you are a standard CoTweet user, you have probably heard that on February 15, 2012, ExactTarget will be replacing the free service CoTweet ...

 

Below you’ll find a comparison of features and functionality across SocialEngage and other popular social media management tools in the interest of deciding which alternative is best for standard CoTweet users. The factors considered in this comparison include the ability to pre schedule posts, view messages and replies, as well as multiple user and team members support, and of course, pricing....

 

[Really valuable analysis - JD]

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Final Candidates for a Modern Definition of Public Relations | PRSA

...we are pleased today to announce the final candidates for a modern definition of public relations. The definitions you see below have been developed by PRSA’s Definition of Public Relations Task Force, in consultation with our 12 global initiative partners. The candidates reflect nearly 1,000 submissions received last November and the hundreds of comments many of you provided on the draft definitions we presented last month.

 

Public voting is open from Feb. 13–26, 2012. We anticipate announcing the final winning definition, based on the public vote, the week of Feb. 27, 2012.

 

[No, they're not perfect but much improved. C'mon, vote for your favorite! - JD]

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Top Media Outlets Discuss Pinterest Strategy | Cision Blog

Top Media Outlets Discuss Pinterest Strategy | Cision Blog | Public Relations & Social Media Insight | Scoop.it
It's no secret that Pinterest is popular.Back in October, I wrote an article for CisionNavigator which discussed the site with several players in the PR arena.

 

As the online pinboard has continued to explode and generate interest, we wanted to follow-up with some comments from the news media....

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Infographic: 5 companies that rock at social media | PR Daily

Infographic: 5 companies that rock at social media | PR Daily | Public Relations & Social Media Insight | Scoop.it
From surprising a fan with a free steak to creating a Pandora station for a TV show, these five companies know how to succeed on social media. Take a look at how they do it.

 

An infographic from Voltier Digital neatly illustrates how five companies—Dell, Morton's, Unisys, KLM and ABC—successfully use social media. From customer service and PR to knowledge-sharing, these companies are rocking the world of social....

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