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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>" rel="nofollow"><a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a></a>
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The Economist says the future of media’s in tablet form | Sub:stantial

The Economist says the future of media’s in tablet form | Sub:stantial | Public Relations & Social Media Insight | Scoop.it

Here is a great presentation via Piaras Kelly delivered (I assume) by the Economist's CEO, Andrew Rashbass, in November last year on how media consumption habits are changing from print to PC to tablet form....

 

[See the excellent presentation by The Economist - JD]

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Sword and the Script: A few more compelling thoughts on influence vs. popularity

Sword and the Script: A few more compelling thoughts on influence vs. popularity | Public Relations & Social Media Insight | Scoop.it

Since the post has gone live, I’ve had quite a few engagements, like the tweet embedded above, with people on the topic, and that’s only served to stir my interest further. So I’ve dug through perhaps 20 or so articles, studies and blog posts and have found three I thought were especially worth sharing...

 

[Good read, great resources from Frank Strong - JD]

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Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog

Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog | Public Relations & Social Media Insight | Scoop.it

If you are a standard CoTweet user, you have probably heard that on February 15, 2012, ExactTarget will be replacing the free service CoTweet ...

 

Below you’ll find a comparison of features and functionality across SocialEngage and other popular social media management tools in the interest of deciding which alternative is best for standard CoTweet users. The factors considered in this comparison include the ability to pre schedule posts, view messages and replies, as well as multiple user and team members support, and of course, pricing....

 

[Really valuable analysis - JD]

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Final Candidates for a Modern Definition of Public Relations | PRSA

...we are pleased today to announce the final candidates for a modern definition of public relations. The definitions you see below have been developed by PRSA’s Definition of Public Relations Task Force, in consultation with our 12 global initiative partners. The candidates reflect nearly 1,000 submissions received last November and the hundreds of comments many of you provided on the draft definitions we presented last month.

 

Public voting is open from Feb. 13–26, 2012. We anticipate announcing the final winning definition, based on the public vote, the week of Feb. 27, 2012.

 

[No, they're not perfect but much improved. C'mon, vote for your favorite! - JD]

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26 Experts Share Content Marketing Tips

26 Experts Share Content Marketing Tips | Public Relations & Social Media Insight | Scoop.it
Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? Is this our new job description?

 

But let’s start with a look at content marketing because it really covers most of these emerging – and merging – disciplines. Many of us are already deep into PR 2.0, content marketing, social marketing or whatever you want to call it.

 

We’ve gathered 26 excellent articles on content marketing to get you grounded....

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What are News Discovery Tools? Why Use Them?

What are News Discovery Tools?  Why Use Them? | Public Relations & Social Media Insight | Scoop.it

Last month, I had the pleasure of doing a session on Content Curation called What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good...

 

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites....

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Content Marketing – Show Me The Money | Heidi Cohen

Content Marketing – Show Me The Money | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed?

 

Here are fifteen areas across your organization where you can find editorial, copywriting, graphic and/or financial budget to develop valuable content marketing. Your goal is to convert existing resources into must-see, pull content consumers want and actively seek....

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The Content Marketing Explosion {INFOGRAPHIC} - The PR Warrior

The Content Marketing Explosion {INFOGRAPHIC} - The PR Warrior | Public Relations & Social Media Insight | Scoop.it
The following infographic by BlueGlass Interactive charts the rise of content marketing and provides examples of those doing it right - Coca Cola, Mint.com, American Express.

 

Interestingly, the top tactic used by content marketers is the production of articles (79%); B2B marketers (figures no doubt US-skewed) invest 26% of their total marketing budget on content, while 62% are outsourcing their content marketing, up 7% from last year....

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Plotting PR narrative in social media : PR CONVERSATIONS

Plotting PR narrative in social media : PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any real human connection.

 

Narrative draws on various literary and cultural principles, methods and practices; it is woven into the fabric of society and joins together our interpersonal relationships. It can be abused by PR practitioners...

 

[Excellent storytelling insight from Heather Yaxley - JD]

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Round 2 of Tumblr vs. Wordpress vs. Blogger: FIGHT!

Round 2 of Tumblr vs. Wordpress vs. Blogger: FIGHT! | Public Relations & Social Media Insight | Scoop.it

In addition, to a quick update of the metrics on these platforms, I thought it might be nice to take a look at top blogs from each of these networks. We’ll be taking a look at top blogs to get a better understanding of the difference in the types of engaging content across platforms. Are there similarities or differences to top content across these popular blogging platforms? Find out after the benchmarking…

 

[Interesting PR 2.0 analysis - JD]

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Humorous infographic explaining social media | Creative Agency Secrets

Humorous infographic explaining social media | Creative Agency Secrets | Public Relations & Social Media Insight | Scoop.it
Genius - covers all the key social media services in the context of donut eating!

 

[Pure PR 2.0 fun - JD]

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It’s time for journalists to take Facebook seriously | Wannabe Hacks

...Journalists don’t need to be particularly innovative when it comes to social media. They need to find a way to use existing networks; for example, by taking advantage of their magazine’s often woefully static Facebook page or following the example of NY Times journalists and using the subscribe service. News gathering and sharing among “the people” means talking to the people on their terms and on their level, engaging rather than preaching and adapting rather than inventing....

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What is Content Curation?

What is Content Curation? | Public Relations & Social Media Insight | Scoop.it
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.

 

Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.

 

Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style....

 

[Just the basics - JD]

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How to (easily) add a Pinterest tab to your Facebook Page – Simply Zesty - Simply Zesty

How to (easily) add a Pinterest tab to your Facebook Page – Simply Zesty - Simply Zesty | Public Relations & Social Media Insight | Scoop.it
A very cool little hack to add a Pinterest tab to your Facebook Page.

 

With all the interest around Pinterest at the moment, you’re probably going to want to find out how to make the best use of this new platform and integrate it with your other social network activity. The good news is that I’ve just discovered a great way to easily add a tab onto your Facebook Page that will display your Pinterest activity....

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Please Recommend a #PR 2.0 Champion | Deirdre Breakenridge

Please Recommend a #PR 2.0 Champion | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam.  Part of my presentation focused on PR professionals who are excelling in PR 2.0....

 

Dierdre Breakenridge outlines eight new PR 2.0 practice areas worth considering...

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H+K Strategies UK's Blog » Blog Archive » Three things brands should know about Tumblr

H+K Strategies UK's Blog » Blog Archive » Three things brands should know about Tumblr | Public Relations & Social Media Insight | Scoop.it

Lots has been written about the success of Tumblr. Hard not to love an easy to use blogging platform especially suited to visual content. Teens, trend setters, politicians and activists all love its simplicity, design flexibility and e-mail-or-text-based publishing system. Posts can automatically be shared via Facebook and Twitter and just announced features like Fan Mail (a interblog messaging service) reinforce the social aspect of Tumblr. So what’s the executive summary I share with our clients?...

 

[Good snapshot of Tumblr - JD]

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This week’s best new social media tools

This week’s best new social media tools | Public Relations & Social Media Insight | Scoop.it
Brrrrrr! It might be snowing in London (and incredibly cold!) but that hasn’t stopped us from serving up a collection of this week’s hottest new social media tools and platforms.

To ...To help warm you up, were giving this week’s post a ‘green theme’ – yep, the green we all want more of, money.
Let’s introduce our money-spinning tools to you one-by-one…
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Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext

Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext | Public Relations & Social Media Insight | Scoop.it
How to generate discussion when things get stale in your LinkedIn group.

 

...which makes it a very powerful tool for B2B communications. Further evidence of this is the report presented by HubSpot recently, which says that LinkedIn is almost 300 percent more effective when it comes to generating leads, compared with Facebook and Twitter....

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Online Newsrooms: A Necessity for Search and Social Content Strategy

Online Newsrooms: A Necessity for Search and Social Content Strategy | Public Relations & Social Media Insight | Scoop.it
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.

 

This just in … A 2012 survey says online newsrooms are a website necessity for journalists, users, search and social content strategy....

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Managing Negative Comments in Social Media | Cision Blog

Managing Negative Comments in Social Media | Cision Blog | Public Relations & Social Media Insight | Scoop.it

If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react.

 

The best tip I can give: don’t take them personally. You’ll run out of energy if you do this.

 

Here are 6 more tips on how to manage negative comments...

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How To Build An Influencer Marketing Strategy

How To Build An Influencer Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
So you want to build online buzz but aren’t sure where to get started? While there is no silver bullet or one ticket shot to success, an influencer marketing strategy is one way to help propel your brand into the spotlight online.
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Pinterest Hits 11 Million UMVs (and 8 Tips for Brands)

Pinterest Hits 11 Million UMVs (and 8 Tips for Brands) | Public Relations & Social Media Insight | Scoop.it

In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques. This presents a huge opportunity for brands, as you might have already read about here.

 

The #1 driver of consumer purchases is word of mouth recommendations from friends, and Pinterest holds the power to drive authentic “word of eye” recommendations in a way that is changing the landscape of social commerce....

 

[Useful analysis of Pinterest - JD]

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Maclean's releases first multimedia ebook - Masthead Online News

Maclean's releases first multimedia ebook - Masthead Online News | Public Relations & Social Media Insight | Scoop.it

Rogers Publishing has released what may be the industry's first electronic-only SIP.

 

Maclean's magazine, a Rogers title, has created its first "multimedia eBook", The Shafia Honour Killing Trial, a 171-page interactive edition with "in-depth reporting, videos, audio clips and photos, bringing to life the dramatic story of the honour killings trial that captivated Canadians...."

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The Simple Template for a Thorough Content Style Guide

The Simple Template for a Thorough Content Style Guide | Public Relations & Social Media Insight | Scoop.it
Learn how to create an editorial style guide that helps streamline your company's content creation efforts.

 

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....

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Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse

Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse | Public Relations & Social Media Insight | Scoop.it

Most savvy PR people look at the virtues of LinkedIn as a media for communicating with B2B audiences.

 

So why do we use LinkedIn groups so badly for communicating with other PR and comms people? While Twitter has emerged as a useful information and opinion-sharing tool, with many of us making new connections and gaining new insight through content shared – with rivals, prospective clients/agencies, journalists, colleagues and industry contacts – LinkedIn by comparison seems to be a dumping ground for drudgery.

 

Just take stock of some of the content that has been circulated on the LinkedIn groups (PR, comms, brand reputation, social media) I’m a member of this week already...

 

[Good reminder from Steve Earl - JD]

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