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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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'Forbes' Reports 50% Of Revs From Digital | MediaPost

'Forbes' Reports 50% Of Revs From Digital | MediaPost | Public Relations & Social Media Insight | Scoop.it

While the tipping point was predicted a few years ago, 2012 is the year. For the first time, half of Forbes, Inc.’s revenues will come from its digital businesses, according to Meredith Levien, the business media company’s chief revenue officer.

 

In a conversation at the American Magazine Conference, Levien was quick to point out that this proportional increase isn’t a result of shrinkage on the print side. Forbes' print revenues are also up, thanks to a 12.5% increase in ad pages in the first nine months of the year, per the Publisher’s Information Bureau.

 

That compares favorably with rivals in the business category like Fortune, down 2.4% in the same period; Inc., down 6%; and Money, down 6.4%. (For the magazine business as a whole, ad pages are down 8.6% in the first three quarters.)

 

Forbes’ digital revenues are up 27% through the month of August....

 

[Truly a tipping point for Forbes and potential for other publications ~ Jeff]

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Social Media Infographic: Benefit of Followers, Fans and Likes for Brands

Social Media Infographic: Benefit of Followers, Fans and Likes for Brands | Public Relations & Social Media Insight | Scoop.it
Learn the benefits of followers, fans and likes for brands in this social media infographic. Find out how purchasing decisions are influenced by a brans use of social media.

Via Torsten Flaegel, mojo3
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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | Public Relations & Social Media Insight | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....


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Top Tweetchats for PR, Communications, and Social Media Pros | HooJobs

The #pr20chat discusses how social media is shaping and transforming the public relations industry. Topics of conversation range from engagement through new media, traditional PR tactics, industry trends, and improving ...

 

[7 tweet chats PR, comms, SM should know ~ Jeff]


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YouTube's Top 1,000 Channels Reveal an Industry Taking Shape

YouTube's Top 1,000 Channels Reveal an Industry Taking Shape | Public Relations & Social Media Insight | Scoop.it

This infographic shows results of an analysis of the top 1,000 YouTube channels: “... over one million YouTubers run ads on their content. To put it another way, YouTube writes checks to more than one million people monthly. That's more than the U.S. television industry employs.

 

“The highest-performing 1,000 make a cool six figures a year. According to OpenSlate, the average revenue for the top 1,000 channels is $23,000 a month for an average annual payout of $276,000.”

 

[Who knew social video was this powerful? Marketers, PR and content producers take note ~ Jeff]


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Future of StoryTelling

[The future of storytelling website is worth exploring. It features 15 inspiring videos that talk about the future of storytelling, looks at innovations and stories. It's a great way to get excited about stories all over again. ~ Jeff]

 

Website: Future of Storytelling http://futureofstorytelling.org/films/ ;


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How Stories Make Customers Fall in Love | Inc

How Stories Make Customers Fall in Love | Inc | Public Relations & Social Media Insight | Scoop.it
Connecting with your customers' highest aspirations will turn them into evangelists for your brand. Here's how to do it.

 

It's a crowded marketplace out there. And you have a small advertising budget. How do you break through the clutter and capture customers' attention?

 

By telling them the right story. That's the word from Jonah Sachs, a brilliant marketer who helped create The Meatrix and The Story of Stuff, which between them have been viewed more than 65 million times online. He's put some of his teachings into his new book Winning the Story Wars.

 

Sachs says there's never been a better time to be a small company. "In the old broadcast model, you'd have to get access to expensive machines to get your message out, and there were gatekeepers," he says. "Now, there's a real chance to target the audience you want to reach and get evangelists to help you." The key, he says, is to target the right people with a message they'll want to pass along.

 

[Image credit: Shutterstock]


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How The Facebook Like Mentality Has Changed | AllFacebook

How The Facebook Like Mentality Has Changed | AllFacebook | Public Relations & Social Media Insight | Scoop.it
Just as Facebook has changed tremendously since 2010, so have users' habits with regard to the like button.

 

Just as Facebook has changed tremendously since 2010, so have users’ habits with regard to the like button. PostRocket, which helps brands manage their Facebook campaigns, analyzed how people liked pages two years ago in comparison with current nature. The company quoted statistics from Lab42, showing that 87 percent of people like brands now, compared with 38 percent in 2010.

 

PostRocket also gleaned statistics from a 2010 ExactTarget survey that asked users why they like pages. It showed that 40 percent of people liked a page to receive discounts and promotions, 39 percent wanted to show support for the brand, and 36 percent wanted to get a “freebie,” while only 13 percent wanted to interact.

 

Here’s a snippet of an infographic from Lab42, showing the motivations in 2012 for liking a page. Naturally, people still want something in exchange for the like...

 

[A sea change and opportunity for marketers, content pros and PR ~Jeff]

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The Social Customer Service Conflict [INFOGRAPHIC] | AllTwitter

The Social Customer Service Conflict [INFOGRAPHIC] | AllTwitter | Public Relations & Social Media Insight | Scoop.it
The Social Customer Service Conflict [INFOGRAPHIC]...

 

Did you know that almost three-quarters (71.2 percent) of companies are now using social media for customer support, and that 87.5 percent have seen a positive impact from these channels?

 

However, while enthusiasm runs high, brands still aren’t putting the necessary resources into place – less than one-quarter (22.4 percent) allocate more than $50,000 per year to social customer support.

 

This infographic takes a closer look at the social customer service conflict....

 

[The proof is there, the desire and commitment aren't... yet! ~ Jeff]

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The Small Business Social Media Roundup | AllTwitter

The Small Business Social Media Roundup | AllTwitter | Public Relations & Social Media Insight | Scoop.it
The Small Business Social Media Roundup [INFOGRAPHIC]...

 

Did you know that a recent study showed that 36 percent of business leaders over the age of 50 cited lack of knowledge in social media as the greatest barrier that they face?

 

Furthermore, one in ten say that staff shortages prevent them from pursuing any kind of campaign, and almost half (49 percent) believe that their company doesn’t need social media, largely because they feel it doesn’t fit within their industry.

 

They’re way off the mark, of course. With very few exceptions, platforms such as Twitter and Facebook can play an important role in the business model of almost every brand type....

 

[Infographic shows a discouraging lack of knowledge and sophistication on social media in the C-suite ~ Jeff]

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Study: How Many People Follow Brands on Social Media and Why?

Study: How Many People Follow Brands on Social Media and Why? | Public Relations & Social Media Insight | Scoop.it

The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage.

 

[Note that content counts too ~ Jeff]


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Switching consumers to digital books is hard enough -- get ready for magazines | GigaOm

Switching consumers to digital books is hard enough -- get ready for magazines | GigaOm | Public Relations & Social Media Insight | Scoop.it
Russ Grandinetti, vice president for Kindle content for Amazon, spoke to magazine publishers and editors Monday in San Francisco, where he talked about the particular challenges facing their industry as they slowly move toward digital platforms for...

 

...“The strenth of the Kindle platform, which has led to our success in books and what we can help do in magazines, is that customers don’t plan out which devices they’ll use for which continent,” he said, noting that they were surprised by how many consumers said they were reading entire novels on their phones.

 

Grandinetti also noted that digital magazines offer greater potential benefits for monetization, because they’ve found that consumers who get trial subscriptions for magazines are extremely likely to then convert to a paid subscription, and because the platforms put advertisers even closer to points of sale with the consumer.

 

“There are many advertisers out there who want to get as close to a transaction as they can,” he said. “And on the device that we build, it can literally be just a matter of a click or two with a trusted source between them.”...

 

[Interesting POV on challenges and opportunities for magazines ~ Jeff]

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One-in-Ten ‘Dual-Screened’ the Presidential Debate | Pew Research Center

One-in-Ten ‘Dual-Screened’ the Presidential Debate | Pew Research Center | Public Relations & Social Media Insight | Scoop.it

The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the same time as following television coverage. Another 3% say they followed the debate live exclusively online.

 

The post-debate survey by the Pew Research Center for the People & the Press, conducted Oct. 4-7 among 1,006 adults, finds younger Americans are especially likely to be “dual-screeners,” following the debate live on both television and a computer or mobile device.

 

Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device....

 

[Demographics and trends are interesting in this study ~ Jeff]

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Marketers Should Micro-Target 'Mass Affluents' | MediaPost

...Two-thirds in this group are more than 55 years old, and most are couples without kids or empty nesters who own their homes. An estimated aggregated value of their assets totals more than $7.5 trillion.

 

Nielsen says they often live in suburbs and are adopters of high-end technology, and many have both a bachelor’s and post-graduate degrees and do not think of themselves as rich.

 

But not all these higher-income homes are created equal. Nielsen says marketers need to work harder to micro-target new products and services -- especially when it comes to financial companies-- with more segmented messages.

 

Here's why: They tend to tune out traditional marketing strategies. Good news for marketers: They are avid consumers of media....

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Nieman Reports | Breaking News| Mastering the art of disruptive innovation in journalism

Nieman Reports | Breaking News| Mastering the art of disruptive innovation in journalism | Public Relations & Social Media Insight | Scoop.it
Mastering the art of disruptive innovation in journalism...

 

[Superb article from the Nieman Foundation for Journalism at Harvard covers three primary aspects of the challenge of disruption to the traditional news business:

Part One: Always Consider The Audience First
Part Two: When Times Change, Change Your Business
Part Three: Build Capabilities For a New World.

 

...Drawing on previous research, this article highlights three key areas for those in the news business to consider:

-  First, we'll provide a framework to understand what it is that audiences value and where opportunities exist for newsrooms to take advantage of this.

-  Second, we'll explain the impact of disruption on traditional newsroom business models and suggest ways to exploit other aspects of the value network to increase revenues and drive innovation.

-  Finally, we'll examine the role of culture and capabilities in an organization and how best to manage them. As the landscape changes, capabilities and culture may need to change too—or they can become a liability in the new world....

 

It provides excellent insight into the current and future potential disruption and suggests a prescription for survival. ~ Jeff]

 

 

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Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit

Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit | Public Relations & Social Media Insight | Scoop.it
Today it’s quite hard to deny the fact that the world has a really powerful influence on the way of thinking. Therefore, a style and a manner of the text typing is a great instrument to influence on users’ behaviour.

 

[Here's a great list of very creative websites guaranteed to get your creative juices flowing. ~ Jeff]


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87 More Vital Social Media Marketing Facts and Stats for 2012 | Webbiquity

87 More Vital Social Media Marketing Facts and Stats for 2012 | Webbiquity | Public Relations & Social Media Insight | Scoop.it
87 social media and online marketing statistics covering everything from how executives and large companies are using social media to mobile marketing trends.

 

[The data in this post is invaluable for marketers and social PR. ~ Jeff]


Via Tom Pick
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Jeff Domansky's comment, October 17, 2012 12:11 PM
Hi Tom, thanks for flagging this. I hadn't seen it and it's valuable.
Tom Pick's comment, October 17, 2012 1:18 PM
No worries Jeff, and thanks for the positive feedback!
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Android apps to turn the smartphone in your pocket into a sophisticated reporting tool | Journalism.co.uk

Android apps to turn the smartphone in your pocket into a sophisticated reporting tool | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

[This post features a really good list of smartphone apps for photos, photo editing, video, audio, recording calls, writing and social network tools. Useful for PR, journalists or anyone producing content and stories. ~ Jeff]


Via Rusty Cawley, APR
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Speed Summary: Social Media at Scale – Return on Amazing [+ video] | Social Commerce Today

Speed Summary: Social Media at Scale – Return on Amazing [+ video] | Social Commerce Today | Public Relations & Social Media Insight | Scoop.it

It's possibly the best presentation on social media available right now; Social Media at Scale: Return on Amazing by ex-Walgreen social media director Adam Kmiec.

 

His conjecture: the secret to social is to do something amazing, then get out of the way and let people talk. 

 

[Highly recommend this video presentation by Adam Kmiec ~ Jeff]

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Why visual storytelling is the future of digital (single page view) | iMediaConnection.com

Why visual storytelling is the future of digital (single page view) | iMediaConnection.com | Public Relations & Social Media Insight | Scoop.it

...The digital landscape changes fast, and pictures are a main catalyst. Netscape released the first commercially available web browser in 1994, and fewer than 15 years later Flickr housed more than 6 billion photos -- that's more than 450 times the number of photos held by the Library of Congress. In 2009 more than 2.5 billion camera-enabled devices were in the hands of would-be photogs who, in the course of a year, produced 10 percent of all photos ever taken. Instagram -- the mobile photo-sharing app that Facebook bought earlier this year for $1 billion -- measures its customer engagement in uploads-per-second. Back in the quaint old days of December 2011 -- pre-acquisition and before comScore released data showing Instagram's daily usage is now greater than Twitter's -- that engagement was 60 uploads per second. By early 2012 Facebook members were uploading more than 300 million photos every single day to the site.

 

"This slurry of data signals the end of the Kodak Era where we took photos on birthdays and vacations and shared them only with a small group of friends," said Bob Lisbonne, CEO of Luminate and former SVP for Netscape's browser group. "We've now entered a phase in which visual communication is supplanting the written word -- what some are calling the dawn of the 'imagesphere."...

 

Research from a team at Harvard Business School supports Malik's claim. A 2009 study finds that 70 PERCENT OF ALL ACTIVITY INSIDE SOCIAL NETWORKS REVOLVES AROUND PHOTOS. Keep in mind that the study was conducted in a time when Facebookers were uploading a mere 31 million photos a day, and MySpace was still relevant enough to be included in a study of social-media sites....

 

[I highly recommend this post for marketers, content pros and PR. It provides a very strong rationale for visual content in anything to do with the Internet. ~ Jeff]

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Here Are 21 140-Character Novels From Well-Known Writers | AllTwitter

Here Are 21 140-Character Novels From Well-Known Writers | AllTwitter | Public Relations & Social Media Insight | Scoop.it
Here Are 21 140-Character Novels From Well-Known Writers...

 

If you’ve been having a hard time digging in to that 1000+ page novel sitting on your bedside table, give these 21 “novels” a try: each is under 140 characters.

 

The Guardian asked 21 famous authors to squeeze a story in to a Twitter-length snipped. Likely inspired by Hemmingway’s famous six word story (“For sale: baby shoes, never worn.”), this challenge has produced some touching, funny, surprising and very tweetable stories.

 

Take the surprising twist that happens at the end of Geoff Dyer’s piece....

 

[So much fun and so creative! ~ Jeff]

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53% Of UK Smartphone Owners Check Twitter And Facebook During Romantic Meals | AllTwitter

53% Of UK Smartphone Owners Check Twitter And Facebook During Romantic Meals | AllTwitter | Public Relations & Social Media Insight | Scoop.it
53% Of UK Smartphone Owners Check Twitter And Facebook During Romantic Meals [STUDY]...

 

...The survey, which was conducted by Curry’s and PC World, found that 53 percent of Britons owned up to contacting up to ten friends during romantic dinners.

 

Overall, 65 percent of respondents admitted to checking their social media updates during (all) restaurant meals – two-thirds Facebook and one-third Twitter. Uploading photos, checking in and posting status updates were the most common activities.

 

Perhaps surprisingly, women were found to be more likely to be using social networking sites during meals out than men, but were equally more likely to complain if they felt that their partner was using social media instead of talking to them....

 

[Oh-Oh ;-) ~ Jeff]

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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Public Relations & Social Media Insight | Scoop.it

New article from Hubspot: an introductory level guide to integrating SEO into your copywriting. 

 

Some good takeaways:

*the value of a written internet style guide

*keyword best practices

*importance of knowing your target audience before writing anything

*basics such as good grammar, a content calendar, and a proficient copy editor.

 

Useful for anyone new to digital writing.

 

Read it here http://blog.hubspot.com/blog/tabid/6307/bid/33695/8-ways-seo-should-influence-your-marketing-copywriting?


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What Eight Million Livestreams Really Means | All Things D

What Eight Million Livestreams Really Means | All Things D | Public Relations & Social Media Insight | Scoop.it
YouTube can now deliver live TV to a global audience at the same scale as TV. But the future of live Web video is probably going to be niche, not mass.

 

That crazy leap that Felix Baumgartner made was astonishing.
And if you’re interested in the future of Web video, YouTube’s ability to serve up eight million livestreams at the same time is a really big deal, too.


As I noted yesterday, that number blows away YouTube’s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton.


So it doesn’t take much imagination to envision YouTube doing this kind of stuff, at this scale, on a regular basis. Which would mean the Web finally has a chance to rival TV when it comes to serving up live events with huge audiences — one of TV’s last remaining advantages over the Internet....

 

But YouTube is still going to be an important platform for live stuff. It’s just that you probably won’t see most of it, unless you’re in a very particular niche....

 

[Interesting perspective on TV & social TV from mega big events to mini niches ~ Jeff]

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Is Social Media to Blame for the Rise in Narcissism? | HuffPost

Is Social Media to Blame for the Rise in Narcissism? | HuffPost | Public Relations & Social Media Insight | Scoop.it
Studies are now showing what many of you may have suspected: We are living in an increasingly narcissistic society.

 

...Perhaps more troubling, a handful of new studies comparing traits and life goals of young people in high school and college today with those of Gen-Xers and baby boomers at the same age, show an increase in extrinsic values rather than intrinsic values. Millennials are more likely to value money, image and fame over community, affiliation and self-acceptance.

 

So who's to blame for this generational increase in narcissism?

 

Can we pin the tail on Mark Zuckerberg and the advent of Facebook? Over the last couple years, a plethora of research has been pouring in that makes connections between Facebook and narcissism. Studies are consistently finding that people who score higher on the Narcissistic Personality Inventory questionnaire tend to have more friends on Facebook, tag themselves more often in photos and update their statuses more frequently. According to Laura Buffadi, a postdoctoral researcher at the Universidad de Dueto in Bilbao, Spain, "Narcissists use Facebook and other social networking sites because they believe others are interested in what they're doing, and they want others to know what they are doing."

 

In general, social media websites encourage self-promotion, as users generate all of the content. W. Keith Campbell explains that people often utilize Facebook "to look important, look special and to gain attention and status and self-esteem." The trouble with this aspect of social networking is that nearly everyone presents an unrealistic portrait of themselves. Just as people select the most attractive photos of themselves to use as profile pictures, they tend to populate their newsfeeds with the most attractive bits of news about themselves. Of course, this is not always the case, but the unrealistically sunny picture that so many social networkers paint can have a negative psychological effect on their friends or followers.

 

Recent studies of undergraduates across the country have shown that "students who were more involved with Facebook were more likely to think other people's lives were happier and better." These heavy Facebook users were also more likely to negatively compare themselves to others and feel worse about themselves.

 

While Facebook is certainly a platform for narcissists, it is a mistake to assume that Facebook alone has caused this spike in narcissism. As researcher Shawn Bergman pointed out, "There is a significant amount of psychological research that shows that one's personality is fairly well-established by age 7," given that Facebook's policy doesn't allow users to register until age 13 "the personality traits of typical users are fairly well-ingrained by the time they get on a social network."...

 

[Much more interesting speculation in this post. And I thought it was all due to TV and video game violence or cell phone EMFs ;-) ~ Jeff]

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Maggie Giuffrida's curator insight, October 1, 2013 3:55 PM

Is Generation Me an epidemic? Or is it the OVER self-esteem pushing of role models causing an increase in narcissism?