While the tipping point was predicted a few years ago, 2012 is the year. For the first time, half of Forbes, Inc.’s revenues will come from its digital businesses, according to Meredith Levien, the business media company’s chief revenue officer.
In a conversation at the American Magazine Conference, Levien was quick to point out that this proportional increase isn’t a result of shrinkage on the print side. Forbes' print revenues are also up, thanks to a 12.5% increase in ad pages in the first nine months of the year, per the Publisher’s Information Bureau.
That compares favorably with rivals in the business category like Fortune, down 2.4% in the same period; Inc., down 6%; and Money, down 6.4%. (For the magazine business as a whole, ad pages are down 8.6% in the first three quarters.)
Forbes’ digital revenues are up 27% through the month of August....
[Truly a tipping point for Forbes and potential for other publications ~ Jeff]