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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Harvard Business Review’s Social Outlook

Harvard Business Review’s Social Outlook | Public Relations & Social Media Insight | Scoop.it

The academic and business publication has quietly grown a digital presence....

 

Over the last several years, the Harvard Business Review has quietly grown its digital presence, and it points to social as the main reason. HBR is a cross between a magazine and an academic journal. But with the exponential growth in digital, the outlet is trying to be more egalitarian without watering down its heavily researched and often didactic business-management content. The publication, which costs $100 per year or $17 a month, believes social media’s role as a democratization tool can make its content more accessible to a wider audience.

 

“Social has been a key channel for us to increase the impact of these ideas,” said Eric Hellweg, HBR’s digital strategy director. “That’s the heart of what we do. But to unearth these ideas and tell them in the social realm, it becomes an effective way to spread these ideas around the world. It’s a great way to get reach and influence.”...

Jeff Domansky's insight:

Harvard Business Review is a social success story,

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What Is Digital Marketing?

What Is Digital Marketing? | Public Relations & Social Media Insight | Scoop.it

It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media. Without digital marketing, it’s almost impossible for any brand to make any kind of impact on the web. And while these tools aren’t difficult to learn per se, they do require time and effort to make them work well and efficiently.


Moreover, it’s likely that they will never be mastered, as they’re shifting and evolving all of the time. All you can really do is borrow as much knowledge as you possibly can for this moment… and then keep on learning. The infographic below takes a closer look at digital marketing....

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Hugo Araújo Lázare's curator insight, June 1, 2013 5:57 PM

SOCIAL NETWORK MANAGEMENT INFO

Caroline Christalleyes's curator insight, June 1, 2013 11:07 PM

the use of new media to market a brand/product/organization and so on.

Chandan Gupta's curator insight, June 2, 2013 10:34 AM

It is found that one gets maximum coverage within the limited budget once we switch to the digital marketing. Most of us think that it is useless, But once the switching is done in web there is drastic change. Moreover S/He has to choose the good social media.

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11 things I've learned from writing 1,000 blog posts

11 things I've learned from writing 1,000 blog posts | Public Relations & Social Media Insight | Scoop.it

I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....

Jeff Domansky's insight:

Great lessons for all bloggers from a former journalist.

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JoyRR's curator insight, June 1, 2013 2:56 PM

Good insights, especially the part about writing quality content that discusses an issue in some depth.

Susan Kay Daniels's curator insight, July 1, 2013 9:42 PM

1,000 blog posts in 18 months? I think I could learn something from this guy... ;)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Tyler Rrokk's curator insight, July 6, 2013 3:13 AM

Maybe it should be 1000 post and 1000 things I learned!

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What's So New About Content Marketing?

What's So New About Content Marketing? | Public Relations & Social Media Insight | Scoop.it

What's so new about content marketing? The "nothing new here" brigade has a point: Content has always been an important part of many marketing plans (generally the better ones)....

 

As content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of fads (i.e., people like me): “What’s so new about content marketing? It’s just what good marketers have always done.” This is one of the content marketing backlash arguments that I’ve talked about here on CMI and on my company’s blog, but I think it’s worth drilling down into this one a bit further. Of course, the “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones).

 

But clearly, something unique is going on here. Somewhere along the line, something changed to turn that “little thing we’ve always done” into this big, voracious thing that’s eating up every budget. Something had to have happened to release the beast we now know as content marketing. So what was this catalyst? (Insert drum roll… add cymbal crash!)...

Jeff Domansky's insight:

Adapting content to new mediums is key. A good reflection on content changes and what IS new.

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Steven Mallach's curator insight, June 1, 2013 12:53 PM

I've said it before and I'll say it again. It's not the message, it's the medium.

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How to become your own DIY PR consultant

How to become your own DIY PR consultant | Public Relations & Social Media Insight | Scoop.it

Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out... The perfect pitch Your pitch should include:

- The name of your app as it is spelt on the App Store

- What it does, and why it is different

- The price

- One link to your product website

- One link to the app store product page

- One or two screenshots

- A video - ideally no longer than 30 seconds

- A description in a concise paragraph - who your audience is, what your app does

- What sets it apart from the crowd.

- If you include a press release it should be in the body of the email under the pitch

- Promo code for the app Contact information - email and not a link to a contact form Skype IDs,

- Twitter IDs


"You don't have to be an expert in human relations to do this," she says....


Source: Erica Sadun and App Design Vault

Jeff Domansky's insight:

Great checklist for any product press release or blog post. And not just for do-it-yourselfers.

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10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing | Public Relations & Social Media Insight | Scoop.it

...To drive quality traffic to your site, you must think like a publisher. Quality content wins and you need to hone your writing skills. You need to stop thinking about rankings and backlinks and start thinking about content and user engagement. Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years. Here are my top 10 rules of journalism and why they’re crucial to executing profitable content marketing...

Jeff Domansky's insight:

Here are ten rules of journalism that work well in content marketing.

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What is a Social Signal?

What is a Social Signal? | Public Relations & Social Media Insight | Scoop.it

What In The World is a Social Signal? Social signals are a hot topic for SEO in theses days. Do you have any idea what a social signal is or what people mean when the talk about Social SEO?

 

Social SEO is the improved search engine rank or SEO you can get when your business is raking in the social signals. It's the likes, mentions and retweets you get from social media. SEO and Social Signals are tied together. Get some! These are examples of social signals: *the likes and shares from Facebook *the retweets and mentions on Twitter *the mentions, share and plus +1 you get on Google Plus.... 

Jeff Domansky's insight:

Here's how to get some social signals...

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Winners And Losers: Online Reputation Management Trends

Winners And Losers: Online Reputation Management Trends | Public Relations & Social Media Insight | Scoop.it
Among major U.S. corporations, who’s winning and losing in the creation and protection of their reputations online? A new infographic from MGD Advertising in Southern Florida provides some surprising results. First, the trends: Currently, 94% of Google GOOG +0.27% search results are organic–not paid ads. Yes, your online reputation is that important. Forty-two percent of adults have scoped someone out on the Internet before doing business with them (I would count myself among those numbers). Of those, 45% have changed their minds about doing business with someone based on something they found....
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Blogging is Good PR | JaymeSouati

Blogging is Good PR | JaymeSouati | Public Relations & Social Media Insight | Scoop.it

Blogging is good for growing business, as owned media, for good PR, building authority, and developing brand....

 

How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as: Blogs Only Get Better When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger....

Jeff Domansky's insight:

Solid blogging advice from Jayme Soulati..

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A Salt Maker Looks to Shake Up Its Social Media Presence

A Salt Maker Looks to Shake Up Its Social Media Presence | Public Relations & Social Media Insight | Scoop.it

The family-owned business is looking to grow its Facebook and Twitter followings, with the help of our Small Business Panel....

 

For a company that bills itself as the maker of "the world's finest seasoned salt," Borsari hasn't attracted a lot of fans in social media. At this writing, the brand only had 133 Facebook fans and 73 followers on Twitter. Clearly, the world's finest deserves better....

 

A 26 oz. canister of Morton's Salt costs $1 and often lasts for months, so it's hard to see how Borsari's 4 oz. Original Recipe can compete at $4.99. Yet, foodies are willing to pay extra and gourmet salts have gotten very hot over the past few years. Meghan O'Keefe, who is taking over social media marketing for Borsari, says the company's sales have grown 20% to 30% per year for the last few years. A national distribution deal with Whole Foods about four years ago greatly enhanced that growth. So about that Facebook Page.... tips and a social makeover....

Jeff Domansky's insight:

Pinch of salt and lots of social marketing advice.

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Show Me (a Little of) the Money | Edelman

Show Me (a Little of) the Money | Edelman | Public Relations & Social Media Insight | Scoop.it

Steve Rubel, our chief content strategist, and I have been visiting with media companies for the past three months to understand more fully the opportunity in paid content for PR firms....


It is clear that media companies are now willing, even eager, to explore the third way to revenue, beyond circulation and classic advertising, to a new hybrid model, which falls somewhere between the old advertorial and the novel sponsored content. The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own. We need to flip the traditional model on its head, whereby media buying agencies act as the intermediary between client and media, extracting the best financial deal on the basis of mass purchasing power.


Our advantage will never be scale in buying; rather we will have a more intelligent approach, a smart bomb instead of multiple bomber runs. But to do this, we will have to be given access to some advertising funds to be used at our discretion when a story seems to be taking off in popularity. We also need some money to initiate a surround-sound approach from conference sponsorship to proprietary content creation to online discussion moderation and aggregation of related content. So clients will have to entrust us with some of the paid media funds, then hold us to even higher standards for delivery of results....

Jeff Domansky's insight:

PR has innate skills to lead and drive results from native advertising, brand journalism or content marketing. Call it what you like. PR should lead and deliver results.

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Can a People-Centric Social Media Strategy Scale? | HubSpot

Can a People-Centric Social Media Strategy Scale? | HubSpot | Public Relations & Social Media Insight | Scoop.it

Want to learn how social media can scale? Use this strategy and it cannot fail....

 

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages.

 

Developing a people-centric social media strategy is a huge opportunity for companies to differentiate themselves from their competitors. A seemingly “faceless” brand making a personal connection over social media is such a rarity, that when it does happen, the resulting positive emotion from the recipient is remarkable in comparison to the avalanche of noise out there....

Jeff Domansky's insight:

It's called "social" media for a reason people.

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How to Sell Anything Using Social Media - Case studies, tips

How to Sell Anything Using Social Media - Case studies, tips | Public Relations & Social Media Insight | Scoop.it

Whether your job is to sell cars, homes, insurance, antiques, camp, or widgets, you absolutely can use social media to your advantage. But just like hard-selling doesn't work in person, it doesn't work with social media. Here are five simple reminders about the best processes to use when selling through social media...

Jeff Domansky's insight:

More reasons to park old-style marketing, especially in social media.

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Podcasting as a Business Content Marketing Strategy - Search Engine Journal

Podcasting as a Business Content Marketing Strategy - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It's a very enticing sermon. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes.


If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast. 

Jeff Domansky's insight:

Remember, Podcasting is NOT for every business, but it can be a powerful tool in the right situation.

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All in one place: Google's 200 Ranking Factors - Search Engine Journal

All in one place: Google's 200 Ranking Factors - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.

 

Having said that, I found it necessary to compile a list of 200 ranking factors. As you’re reading it, make a list of the things you need to implement into your marketing strategy. Remember, this is all white hat and I would never recommend you participate in spammy or black hat techniques. I can tell you business owner after owner who struggled in the major updates in the past year and a half. They were toying with the dark side and Google caught onto them....

Jeff Domansky's insight:

Pretty outstanding tips not to mention an impressive infographic.

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Ensure That Strategy, not Tactics, Drives Your Social Media

Ensure That Strategy, not Tactics, Drives Your Social Media | Public Relations & Social Media Insight | Scoop.it
Social Media - Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. The rapid growth of social media platforms sometimes outpaces the ability of businesses to get their arms around how best to use it. Before you can use a new channel, you must create a strategy around it. But many marketers struggle with how to create strategies. ...Without a clear vision of the goal you wish to pursue via social media—whether to increase brand awareness or client engagement, or decrease customer support inquiries—you will never get beyond tactical conversations. Why? That conversation is like a rocking chair: Everyone feels great about accomplishing a task—they feel movement—but, as time will surely tell, your initiative ends up going nowhere. So, how can you begin to chart a successful social media route? Map out these five areas....
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Eddie Thornton's curator insight, June 1, 2013 1:57 AM

Strategy and tactics are often either ignored, or confused. It's important to define them clearly and early.

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Social Media ROI: Two Truths And A Lie

Social Media ROI: Two Truths And A Lie | Public Relations & Social Media Insight | Scoop.it
Are you buying in to social media ROI fiction? Play Two Truths and a Lie to find out how honest you're being when it comes to measuring online and social ROI..... ... If you’re focusing on tactics that have no goal, you will find yourself in a quandary when attempting to collect ROI data. Turn this lie into a truth by setting quantifiable goals with your social media and online tactics. Ask yourself what goals you’re hoping to achieve with social media when it comes to: The overall business Marketing Brand awareness/loyalty Customer service From there you can decide what key performance indicators (KPIs) will determine success. For instance, if your business goals are tied to financial gain through use of social, you would need to set up KPIs that measure sales. We use a lead tracking sheet to easily help us determine: How many leads come from social media How many leads close throughout the year The amount of each sale Our dollar-for-dollar return on social efforts (**this can be a positive or negative number)...
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Jeff Domansky's comment, June 1, 2013 3:47 PM
Totally agree, Elisabetta. We need to keep refining PR measurement as PR evolves.
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22 Clues Your CEO Has No Idea What You Do

22 Clues Your CEO Has No Idea What You Do | Public Relations & Social Media Insight | Scoop.it

...But if you work in marketing, you probably sometimes feel as if you’re speaking a different language than everyone else in your company, including your CEO. The good news is you’re not alone. We know this because we just did a completely unscientific survey of our friends in marketing and invited them to gripe about their CEOs. It's Friday; who doesn't need a good kvetch once in a while? Consider this a form of therapy. You’re welcome. The question we asked was, "What’s an example of something your CEO doesn’t understand about what you do?" Here's what they told us....

Jeff Domansky's insight:

A revealing, and amusing, kitchen counter survey.

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Leaner, More Effective Content Marketing in 6 Steps | Business 2 Community

Leaner, More Effective Content Marketing in 6 Steps | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? The approach is iterative — it consists of repeating a process and shaping it with feedback until you reach an intended goal.

 

Lean marketers push campaigns live before they’re “perfect,” learn from the data that results, and use that knowledge to make improvements in their next campaign. Essentially, the model promotes learning as you go, saving time and resources in the process. Some marketers already practice lean content marketing — whether they know it or not. Fundamentally, it’s a more structured approach to shaping content through experimentation.

 

Still, looking at effective content marketing through the lens of lean methodology is particularly intriguing. Everyone wants to cut the fat from their work flows. The good news is that applying lean methodology to your content marketing efforts is pretty easy to do....

Jeff Domansky's insight:

Here's how to get "lean" when it comes to content marketing.

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Brian Zotter's curator insight, October 31, 2014 9:49 AM

Here is my great value add

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12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing | Search Engine Journal

12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building.

 

By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. The article you’ve just published should be full of actionable “gems” that will answer questions that your buyer personas are asking about your brand, industry or service. You’ve given them something of supreme value. And now the real work begins. Your job is not done after you publish your post.

 

Publishing marks the beginning of the most important aspect of content creation: outreach and promotions. 12 Steps to take after you have written a new blog post....

Jeff Domansky's insight:

Excellent tips for enhanced blog success. Take note bloggers!

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Kristina Aston's curator insight, June 13, 2013 3:14 AM

The real work does begin after you hit publish! Thanks for these tips.

Suneeta ITBP's comment, June 13, 2013 4:36 AM
excellent work!!!
Jeff Domansky's comment, June 13, 2013 6:03 PM
Kristina, Suneeta, glad the tips were useful
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5 Creative Marketing Moves | Forbes

5 Creative Marketing Moves | Forbes | Public Relations & Social Media Insight | Scoop.it

Getting the word out about your company is a constant challenge, especially in today’s over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively. In order to win, your brand marketing must be so compelling, it can’t be ignored. Here are five examples of companies that used simple techniques with a creative twist to market their business. Your job: to utilize this innovative mindset to catapult your business to the next level....

Jeff Domansky's insight:

Really helpful case studies.

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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | Public Relations & Social Media Insight | Scoop.it

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions.

 

Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...

Jeff Domansky's insight:

Integrating search and content marketing always gets better results!

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Adam Donkus's curator insight, May 31, 2013 8:42 AM

Content marketing is essential and very effective for geographically targeted SEO(local seo)

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Is Your Home Page Just One Big Cliche? - SitePoint

Is Your Home Page Just One Big Cliche? - SitePoint | Public Relations & Social Media Insight | Scoop.it

There are literally zillions of articles and resources out there telling us how to create a good home or landing page. And there’s definitely an argument for adopting best (and/or most successful) practices in our work.... But when does successful trend become cliche?

 

These days it feels like far too many of the sites I visit have the same boring presentation:

- hero/carousel with CTA

- thee-column grid/horizontal list

- three-columns of extra stuff.

 

Examples? I have them: AirBnB, Rdio, Asana. Three very different offerings using basically the same layout to communicate their key messages. There are other options: two columns, rather than three, for example. But all of these are pretty standard formats. They’re familiar to most of us now.... Time to break free from the "sea of sameishness"...

Jeff Domansky's insight:

Boring approaches don't deliver when there's so much competition for share of mind. Here's how to break free.

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The Secret to Using Your Blog to Generate Sales : @ProBlogger

The Secret to Using Your Blog to Generate Sales : @ProBlogger | Public Relations & Social Media Insight | Scoop.it

When all you do is talk about yourself, you send people running in the other direction. If you don’t care about other people they for sure won’t care about you. This was how the old school way of marketing worked. Megaphone style. Many of you might not think of your blog as a business and I understand, but one day you might want to create a ebook, product or use your blog to leverage a new career. When you improve your engagement your blog it becomes a tool to help you level up your life and career....

Jeff Domansky's insight:

Park the old style of megaphone marketing. It's just not working any more, especially in social media.

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How to Get Your Executive Team Active in Social Media

How to Get Your Executive Team Active in Social Media | Public Relations & Social Media Insight | Scoop.it

Want to get your c-suite using Twitter and Facebook? Use these tips to help get them on the hook....

 

Getting executives in social media isn't as simple as signing up for a Twitter handle and asking them to tweet. Instead, you've got to be strategic if you want to get on board. By following these five steps, you can develop a socially savvy executive team;

1) Pick the right executives for the job.

2) Show them why they should care.

3) Let the benefits get personal.

4) Set them up for success.

5) Maintain momentum by checking in periodically....

Jeff Domansky's insight:

Really good advice for bringing your execs into social media.

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