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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Public Relations & Social Media Insight | Scoop.it

I selected this piece from Simplyzesty because search is an important topic to all of us and as many of us know, it's currently in a transition period now.

 

Intro:

 

As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.

 

Excerpt:

 

**We demand that  relevant information comes faster, becomes more acurate and matches our tastes and interests.

 

**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...

 

Here are the highlights from this article:

 

** Where is Social Search headed?

 

**The development of Mobile search

 

**Web & Mobile analytics tools

 

** Social & Mobile SEO Practices

 

**Oopinion & Analysis

 

**Infographics Sources

 

Here's what caught my attention:

 

**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.

 

**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.

 

**9 our of 10 mobile searches lead to action, over half leading to purchase

 

**Create mobile-friendly content

 

**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.

 

**State of Search explains why good content strategy is crucial for social search

 

**eConsultancy lists four major reasons why mobile search is different to traditional search

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond" 


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Video Curation Tools: Auto-Collect, Save and Organize Your Favorite Clips with Vidque

Video Curation Tools: Auto-Collect, Save and Organize Your Favorite Clips with Vidque | Public Relations & Social Media Insight | Scoop.it

Robin Good: Vidque is a web service which allows you to easily collect video clips from any website, RSS feed or Twitter account as they are published automatically. You can then later tag, edit the related info for each to help your collections stay organized.

 

From the official site: "Vidque is a free curation platform designed to help discover, filter and archive online video content. Controlled and curated by its users, Vidque aims to simplify the discovery of quality video content through the joint effort of the online community."

 

Vidque allows you to follow other Vidque users and to see and save all of the content they share. 

 

Vidque is also capable of auto-collecting all of the video clips that are in one page by simply providing the reference URL of that web page.

 

All saved clips end up in your "collection", which can be viewed also according to the tags you have associated with each saved clip.

 

How it works: http://vidque.com/about_overview

 

Find out more: http://vidque.com/

 

Added to the content curation tools map: http://bit.ly/ContentCurationUniverse


[Useful tool worth exploring - JD]


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How To Make Your Content Marketing Go Viral [Research] | Heidi Cohen

How To Make Your Content Marketing Go Viral [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
When it comes to content marketing, the advice experts often give is create remarkable content. Why? It attracts readers, shares and sales. More importantly, remarkable content tends to go viral.

 

To help you make your content marketing go viral, let’s examine the research by Wharton professors Jonah Berger and Katherine L. Milkman entitled, What Makes Online Content Viral? from The Journal of Marketing Research. Their analysis provides three important insights that can help you craft viral content....

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100 of the must follow tech and social media twitter accounts | Simply Zesty

100 of the must follow tech and social media twitter accounts | Simply Zesty | Public Relations & Social Media Insight | Scoop.it

Twitter has exploded in popularity so has the amount of content being shared on it. Content about technology and social media is in particular demand and with a view to helping you find the best info out there, we have created a list with the top 100 technology and social media heads to follow. Some are well known, but some of the accounts belong to journalists within the industry who mightn’t be as famous, but who still share great information. Follow all 100 and watch your Twitter feed improve right in front of your eyes.

 

[Awesome resource from Simply Zesty - JD]

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6 TV Tips for Daily Caller’s Matthew Boyle - FishbowlDC

6 TV Tips for Daily Caller’s Matthew Boyle - FishbowlDC | Public Relations & Social Media Insight | Scoop.it
6 TV Tips for Daily Caller’s Matthew Boyle...

 

The Daily Caller‘s investigative reporter Matt Boyle appeared on Fox News Tuesday to discuss his bombshell report on the Obama Administration killing pensions of non-union autoworkers to save pensions of union workers. Should have been a simple hit.

 

Matt, we love you here at FishbowlDC, but you need a little media advice and we’re here to help.

 

1. The hair. Dude, never go on TV looking like you have a giant, hairy tarantula sleeping on your head. Combs don’t hurt and mousse doesn’t cause cancer.

2. Drop the “ahs.” I tried adding them up but my calculator only has 15 characters....

 

[It gets better/worse - JD]

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Gawker - PR Dummies: One Good Chiropractor Could Have Stopped the Batman Massacre

Gawker - PR Dummies: One Good Chiropractor Could Have Stopped the Batman Massacre | Public Relations & Social Media Insight | Scoop.it
The practice of public relations is so powerful that the simple act of composing a press release can turn an ordinary citizen into a raving monster. This is PR Dummies.

 

Going WAY haywire!!! on subluxated flackery, every week.


The common practice of using current events as a "news peg" for press releases, no matter how tenuous the connection between the event and the PR item in question, is so ingrained that no level of national horror can stamp it out. So the Aurora Dark Knight massacre has brought with it a predictable and depressing wave of massacre-pegged press releases. But none have quite the savoir faire of this one, from a Minnesota chiropractor. (Our correspondent notes that an apology for this went out the day after she received it.)

 

[Stunning poor taste, insensitivity and a PR fail with this press release. Mind-boggling! - JD ]

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Defusing the Corporate Social Media Timebomb

Defusing the Corporate Social Media Timebomb | Public Relations & Social Media Insight | Scoop.it
Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails.

 

These companies are strolling unprotected through a minefield that might one day destroy a cherished brand or lead angry regulators to their doorstep.

 

According to survey results from the Altimeter Group, nearly “two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation.” But 60% of those companies deliver social media training and expectations to their employees only once - upon their hiring - or don’t bother to train their employees about social media at all.

 

That’s a pretty big group, especially since other reports peg the proportion of U.S. companies using some sort of social media at 80%.

“Companies are often aware of the risks at some level, but instead of taking specific concrete actions, they cross their fingers and hope that they dodge the bullet,” wrote Alan Webber in the report....

 

[Take note and manage your risk - JD]

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Heads in the air |

Heads in the air | | Public Relations & Social Media Insight | Scoop.it
Sony NEX 5 with 55-220mm lens via Instagram and Dynamic Light...

 

[Just a creative break -- enjoy - JD]

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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Public Relations & Social Media Insight | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx


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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource

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Marketing Is Dead | Bill Lee, Harvard Business Review

Marketing Is Dead | Bill Lee, Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

 

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric.

 

Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense....

 

[Traditional marketing isn't really working anywhere says Bill Lee in HBR - JD]

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Pfizer Chooses Its Battles Wisely | LEVICK

Pfizer Chooses Its Battles Wisely | LEVICK | Public Relations & Social Media Insight | Scoop.it

Earlier this month, Pfizer Consumer Healthcare announced that it had agreed to activist demands that its Centrum brand amend its marketing practices. With the prospect of a lawsuit from the Center for Science in the Public Interest (CSPI) looming, the company agreed to discontinue claims that some Centrum products promote “colon health” and “breast health.” The company also agreed to qualify statements made on the Web and in traditional advertising that certain supplements contribute to “heart health.” All of the changes, including revised product labeling, will be in effect by January 5, 2013.

 

The agreement represents one of those rare instances in which a major corporation – they don’t get any bigger than Pfizer in the pharmaceutical industry – quickly backs down in the face of activist pressure. Some may wonder why Pfizer would make such a move. But don’t fault the company for capitulating just yet. There are least three good reasons why Pfizer’s decision made sense under the circumstances....

 

[A good strategic public relations lesson -JD]

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How Social Media Is Changing PR | PR Newswire

On the last Tuesday of each month, ProfNet hosts ConnectChat, a monthly series of Twitter chats exploring key communications and media topics. During a recent ConnectChat, Deirdre Breakenridge, CEO...

 

of Pure Performance Communications, discussed the changing role of PR in the digital era and how we can adjust our mind and skill sets accordingly.

 

Breakenridge says that with the rise of social media PR professionals need to:

-  Master information technologies as a “technology tester,” including video, SEO, website analytics, monitoring applications, CMS and more.
-  Start dialogue and build relationships through new channels.

-  Strategize to connect directly with stakeholders, especially customers.

 

[Much more in this excellent interview with PR 2.0 thought leader and author Dierdre Breakenridge - JD]

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Top Reasons Why Public Relations Needs to Optimize | Media Relations Blog - TopRank Online Marketing

Top Reasons Why Public Relations Needs to Optimize | Media Relations Blog - TopRank Online Marketing | Public Relations & Social Media Insight | Scoop.it
The public relations world is in a state of flux with increasing importance on getting into the content and social web business.

 

Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.

 

Understanding the needs of their “customers’ customer” is essential for PR agencies and communications professionals to remain relevant and productive. “Push PR” is increasingly being complemented by “Pull” tactics – optimization for discovery. Being able to provide value is essential and here are 3 ways a better understanding of SEO can do just that....

 

[An excellent overview of the importance of optimization to PR and business - JD]

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Beyond Content Strategy: Why Operational Strategy is Imperative

Beyond Content Strategy: Why Operational Strategy is Imperative | Public Relations & Social Media Insight | Scoop.it

"Content marketing is more than just writing blog posts and tweeting. The operational strategy is imperative to its success."

 

Michael Brito, SVP at Edelman Digital, goes beyond the many "how to" articles telling us what kind of content to produce when and why. Rather, he focuses on the process behind the content strategy in larger organisations. 

 

Some very useful diagrams are included in the article.

 

Some key points:

 

*Companies must bring together several stakeholder groups to determine their editorial strategy

*Roles and responsibilities must be clearly assigned

*Workflows need to include approval processes and crisis plans

 

"Many times these operational elements are overlooked," he concludes. 

 

Helpful article for medium sized or larger organisations needing to align their content marketing efforts. 

 

[Valuable strategic insight for content marketing pros -JD]

 


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Create Professional-Looking Multimedia Flipbooks Easily with the SlideBook Theme in SlideRocket

Create Professional-Looking Multimedia Flipbooks Easily with the SlideBook Theme in SlideRocket | Public Relations & Social Media Insight | Scoop.it

Robin Good: SlideBook is a presentation template available to SlideRocket users, which allows the creation of beautiful looking flipbooks.

 

You can copy this full SlideBook with all its contents and edit it from start to finish with your own stuff.

 

SlideRocket is a paid, web-based presentation software with many great features (I have been a paying user in the past) but you need not pay to try out this new template and the possibilities it offers. Just sign up for a free account and check inside the Inspiration link.

 

All of the templates inside the Get Inspiration area are of the highest quality and offer a great opportunity to create some visually stunning material.

 

Slidebook template: http://portal.sliderocket.com/sliderocket/SlideBook

 

SlideRocket: http://sliderocket.com

 

[Thanks @RobinGood for flagging this SlideBook template at SlideRocket. Worth viewing for creative, content partners and PR pros - JD]

 


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Nedko Aldev's curator insight, May 8, 2013 5:07 AM

add your insight...

 
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10 Explanations for the Bermuda Triangle | Listverse

10 Explanations for the Bermuda Triangle | Listverse | Public Relations & Social Media Insight | Scoop.it
The classic borders of the Bermuda Triangle are from Bermuda to Miami, Florida to San Juan, Puerto Rico. Most of the mysterious disasters have occurred in its southern region from the Florida straits into the Bahamas.

 

Well over a hundred sea and aircraft have vanished or been destroyed in the area, taking with them over a thousand men, women, and children, and no one yet knows why....

 

[I'd forgotten about Listverse - an old favorite and great spot for coffee break! - JD]

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Five Ways To Rock Your Interviews With Bloggers | Mr. Media Training

Five Ways To Rock Your Interviews With Bloggers | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
There are more than 181 million blogs worldwide. Although no one-size-fits-all advice can apply to all of them, these five rules of thumb will help.

 

Some blogs appear as polished online newspapers, while others consist of little more than incoherent rants. Some operate with the same professional standards of a well-run newsroom, while others spread baseless gossip and innuendo. Some have access to top government and business executives, are read by world leaders, and have larger audiences than many traditional newspapers and television networks. Others have little impact and few readers outside of immediate family and friends....

 

[Solid advice from Mr Media Training, Brad Phillips - JD]

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15-Seconds Blog: Worst Interview of the Year

15-Seconds Blog: Worst Interview of the Year | Public Relations & Social Media Insight | Scoop.it

Maybe he didn't know he was on TV. That's the only explanation we can come up with for Matt Boyle's interview on Fox News Tuesday. An investigative reporter for The Daily Caller, Boyle was on to talk about ....well, something or other -- it was hard to focus on it because of all the distractions.

 

We are indebted to FishbowlDC for pointing out this train wreck of an interview. It was bad enough that Boyle went on air looking like Eddie Munster on crack. Fishbowl described his hair as looking like a "giant hairy tarantula" had taken up residence on his head....

 

[Very funny viewing; how NOT to be a reporter. Thanks to the folks at 15-Seconds and FishbowlDC - JD]

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Repeat After Me: Your Company Needs A Mantra | Fast Company

Repeat After Me: Your Company Needs A Mantra | Fast Company | Public Relations & Social Media Insight | Scoop.it

The best mantras are like that. They inform a company's everyday decisions, both behind the curtain and in front of the crowd.

"Mantra" is a Sanskrit term, meaning "sacred utterance" or "sacred thought," depending on the dictionary. Traditionally concentration aids given by Hindu gurus to devotees, mantras are words or phrases repeated to facilitate transformation. In business, a mantra is akin to a motto, albeit more fundamental to a company's internal purpose than simply a marketing slogan. It's concise, repeatable, and core to a company's existence.

 

"Think different." "Don't be evil." For some of the world's most innovative companies, mantras become a rallying point for employees and customers....

 

[Good read for smart marketers, PR and content marketing pros - JD]

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Friday Five: Ways Millennials Can Become More Strategic Thinkers

Friday Five: Ways Millennials Can Become More Strategic Thinkers | Public Relations & Social Media Insight | Scoop.it

Entry-level digital professionals have received quite a bit of abuse lately, particularly that we allegedly feel entitled to be “digital strategists” just because we belong to our specific generation. What can we do to counter those concerns? We can put in the work to become more strategic thinkers.

 

Here are five ways millennials can become more strategic thinkers in the digital space...

 

[Good advice for any generation - JD]

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Check Out the New Shareist: Original, Elegant and Functional

Check Out the New Shareist: Original, Elegant and Functional | Public Relations & Social Media Insight | Scoop.it

If you haven't been using Shareist, or you've been away for a while, now's the time to check it out.

 

It has a really classy new design to reflect the idea of the two founders, Scott Jangro and Damien Arlabosse, that Shareist is a "notebook" for writers. This is really original and elegantly done. 

 

I've been using Shareist as a content creation/curation/publishing platform for a couple of months and I absolutely love it. 

 

It's not only that it looks nice, which is important for an ungeeky person like me.

 

It's also that I can do almost everything I need on a daily basis in one platform. That includes writing, curating, saving links, making notes, publishing to WordPress and sharing on social networks.

 

Scott and Damien say on their blog that they're trying to help writers, bloggers and publishers be more successful by giving them a place to capture ideas, produce content and share it. 

 

There is a lot of other inbuilt functionality that I haven't even begun to explore, like a news discovery tool and the ability to add affiliate links. 

 

You can also make notebooks or pages in them "private" or "public" and even add "hidden" pages. Notebooks can even be completely hidden. 

 

You can invite people to collaborate on different levels, from reader to manager. And a mobile app is on the way.

 

Take a look at their blog http://blog.shareist.com/shareist-updates-new-design-hidden-pages/

and sign up at www.shareist.com

 

The last thing to say is how *nice* Scott and Damien are to the technically challenged. I really appreciate that.


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The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC]

The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC] | Public Relations & Social Media Insight | Scoop.it

Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results.


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50 Essential Apps For Social Media Professionals | Simply Zesty

50 Essential Apps For Social Media Professionals | Simply Zesty | Public Relations & Social Media Insight | Scoop.it

Let’s face it, who doesn’t want to be more organised? With so many things happening at once, it can be difficult to keep track of everything that’s going on. Thankfully, many developers know this and there are numerous apps out there designed to make organisation better, improve your workflow and do everything else in-between. We’ve picked out 50 of the best apps that will certainly help you improve your productivity, no matter where you are....

 

[You'll find some must-use apps on this excellent list - JD]

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What To Do When Someone Steals Your Work | Mr. Media Training

What To Do When Someone Steals Your Work | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
My work was recently swiped by a PR pro. Here are three things to do when your work is plagiarized.

 

Well, we have another entry into the plagiarizer’s hall of shame today.
Neil Kuvin, a contributor to the website BizCEOs.com, recently ran a story called “Media Reporters Require Rules.” His piece highlighted seven rules of working with the media. But the piece looked strangely familiar. That’s because I wrote the piece last year.


Neil should know better. His Twitter bio describes him as a “PR/Media Relations pro with 4 decades of experience.”...

 

[Sound advice from Brad Phillips - JD]

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5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - TREND HUNTER PRO

5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - TREND HUNTER PRO | Public Relations & Social Media Insight | Scoop.it
5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - - TREND HUNTER PRO...

 

While there are countless ways to promote a product or service through unconventional tactics, many of the best guerrilla marketing strategies are based on a handful of simple schemes. At Trend Hunter, we've seen that these general strategies are used by brands the world over to create hype, generate buzz and send a brand message and can be applied to almost any marketing campaign....

 

[5 fresh ideas worth noting for marketing, branding and PR pros - JD]

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