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There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.
Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.
Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....
To understand how the best sell on social and earn a positive ROI on their social investment, we researched 100 of the top social selling e-commerce brands on Facebook, Twitter, and Pinterest. For two weeks, we recorded each of their posts across six dimensions: 1. type (video, image, or text), 2. purpose (promote product or brand building), 3. copy, 4. whether it was linked, 5. whether it was original or user-generated content (including retweets and repins), and 6. posting time.
We then compiled this data and analyzed it for patterns. Here’s what we found to be the best practices for social posting that drives sales
When was the last time you read a piece of content that you actually loved? If you’ve had to think hard, you’re not alone. Content is king, there’s no question about it. It’s crucial for brand awareness, SEO, and lead generation. But creating content isn’t enough.
You need to create memorable content that people actually consume. You want them hooked to your blog and pleading for more at the end of every blog post. You need to become their go-to source for all things related to your niche. So when they decide to spend money on a product or service in your business niche, they turn to you. But that can only happen if your content is engaging, highly actionable and fun to read.
So how is it done?
We’ve identified 6 critical ingredients that comprise content that people love. Here they are...
While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....
According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it.
While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board.
To help the other 62% of marketers start feeling good about their efforts, we've collected 20 statistic-backed tips that will help you shape a more effective strategy.
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.
Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....
Tools to help you create infographics on your own.
We all love a bit of online shopping but what goes through our head before we click to buy items over the web?
We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.
A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.
Check out our infographic below for the full insight into the mind of the online shopper....
The most overlooked truth in marketing is that problems are the origin of Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.
...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.
It’s beginning to look a lot like m-commerce
The strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).
comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013....
Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalizing on at this very moment.In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015....
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The emerging social platforms we’re considering fit into two key categories: 1) social commerce platforms, which includes sites like Wanelo, Polyvore and Fancy, and 2) emerging visual sharing platforms, such as Snapchat, Instagram and Vine.
Here is some guidance on when you should consider marketing on these social platforms (and when you shouldn’t.)...
The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...
Here’s what customers do before they hit the “buy” button:
They visit a site 5 times before making the decision to buy
They spend an average of 18 minutes poking around on the site
During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.
We continue our special posts with the best data viz related content of the year, with a useful list of new tools and resources that were made available throughout 2014. A pretty straightforward compilation that was much harder to produce than initially expected, we must say, since the number of mentions to include was way beyond our initial (poorly made) estimates. So many new options out there!
So, we had a hard time gathering 20 of those new platforms, tools and resources – if you’re a frequent reader of our weekly Data Viz News posts, you’ll might recall several of the mentions in this list, -, and we deliberately left out the new releases, versions and updates of existing tools, such as CartoDB, Mapbox, Tableau, D3.js, RAW, Infogr.am and others.
Of course, there’s always Visualising Data’s list of 250+ tools and resources for a much broader view of what’s available out there.
This page compiles the 25 urban legends currently circulating most widely, as determined by frequency of access, user searches, reader e-mail, and media coverage....
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
There’s significant momentum for publishers toward increasing the production of video content, on account of both the strength of video as a medium for storytelling and high video CPMs as advertisers begin to move their TV spends online (see the Chicago Tribune’s coverage for one example). An increase in video content across the board, of course, means that it’s all the more important that we have a sense of which parts of our audience we can hope to reach with video. To that end, below is a brief survey of the state of online audiences and their consumption of video.
To close out 2014, we asked some of the smartest people we know to predict what 2015 will bring for the future of journalism. Here’s what they had to say.
Website design process takes a lot of time and consists of a number of steps: starting from the search of inspiration and information gathering to prototyping, testing and even content filling. As a result, having the right tools simplifying some of these steps can make your work more efficient and enjoyable.
Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. For this reason, I decided to gather and review the best Chrome extensions that can provide shortcuts on various routine, but sometimes really time-consuming steps in website design.Below is a compilation of top 15 Chrome extensions I’ve discovered....
Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.
“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.
Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.
The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.
The company predicts that it will reach 50 per cent in the US in the near term....
You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it.
Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts. - 86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey. - 53 percent of CMOs say return-on-investment (ROI) is the most important metric they use to measure success.Take a look at this infographic for more insights....
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This is probably not news to anyone in the field of education and research. However, what we can further understand by this research is the degree to which our students and perhaps even as digital consumers we are unconsciously influenced. Don't stop early in the post...read and discover links to research conducted through Oxford, Harvard, and the University of Limerick.