Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Guess what content converts buyers best? | The PR Coach

Guess what content converts buyers best? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans.


According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered:


“Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...

Jeff Domansky's insight:

If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.

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Jon Stewart Absolutely Annihilates CNN, Fox News and MSNBC for Sensationalism

Jon Stewart Absolutely Annihilates CNN, Fox News and MSNBC for Sensationalism | Public Relations & Social Media Insight | Scoop.it
...And the missing Malaysian flight really brought out some of the worst “journalism” and media coverage I might have ever had the displeasure of having to watch.  While every network had many pathetic moments, CNN took the trophy home for making absolute fools of themselves with their over the top sensationalism. Well, it seems Jon Stewart has had enough and he absolutely went off tonight in an epic rant against CNN, Fox News and MSNBC for their often times laughable coverage of the missing plane....
Jeff Domansky's insight:
To no one's surprise, Malaysian Airlines flight is dominating the news.
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FiveThirtyEight and the End of Average - stratēchery by Ben Thompson

FiveThirtyEight and the End of Average - stratēchery by Ben Thompson | Public Relations & Social Media Insight | Scoop.it

The problem for newspapers is not just advertising, but rather that their readers no longer have to settle for average. Greatness is just a click away.


The implication of my news consumption being dominated by the tall skinny part of the power curve is that those who can regularly appear there – the best of the best – are going to win the zero sum game for my attention. And, for that, they will be justly rewarded.What then, though, of the tens of thousands of journalists who formerly filled the middle of the bell curve? More broadly – and this is the central challenge to society presented by the Internet – what then of the millions of others in all the other industries touched by the Internet who are perfectly average and thus, in an age where the best is only a click away, are simply not needed?


This is the angst that fills those in the news business, and society broadly. The reality of the Internet is that there is no more bell curve; power laws dominate, and the challenge of our time is figuring out what to do with a population distribution that is fundamentally misaligned with Internet economics.

Jeff Domansky's insight:

Greatness (of content) is just a click away writes Ben Thompson. And most of the time, on the internet, it's free! For now. Recommended reading. 9/10

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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Media Insight | Scoop.it
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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Five Reasons Your Company Should Start Cause Marketing | Vocus

Five Reasons Your Company Should Start Cause Marketing | Vocus | Public Relations & Social Media Insight | Scoop.it
The biggest challenge with cause marketing is convincing businesses of the value of supporting a cause. Sure, it’s good for society, and that reason is as good as any. But businesses of all sizes need marketing to deliver a bottom-line benefit. They can’t make an exception for cause marketing.Businesses are smart to set the bar high for cause marketing. That’s why I’m sharing five reasons why they should support a cause...
Jeff Domansky's insight:
Is there an ROI on cause marketing? Joe Waters, the author of the Selfish Giving blog, gives you five reasons to support a cause.
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Homeless Man Runs International Business From His Car

Homeless Man Runs International Business From His Car | Public Relations & Social Media Insight | Scoop.it

OMooch has been living out of his car since the autumn of 2010. He has a full-time security job and a gym membership at a 24 hour fitness club. He uses public Wi-fi to work on client’s projects and he says he’s never “…been happier or more successful…” in his life. Mooch is homeless.


Mooch, obviously, is not his real name. Neither is it a derogatory term placed on him by society. It is a street moniker he chose himself. Some people say that Mooch is homeless by choice. That’s a statement that upsets him because he feels it labels his situation. When he couldn’t pay his rent at his apartment in California, Mooch moved in with his dad. Originally, the agreement was that Mooch would live with his father rent-free. Mooch would just have to buy his own groceries.....

Jeff Domansky's insight:

A strange story if true but would you want to be buying from a business using open access wifi? Also the reporter fails to determine how much income the man actually makes.

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This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

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19 Apps and Tools To Help You Create Better Content

19 Apps and Tools To Help You Create Better Content | Public Relations & Social Media Insight | Scoop.it

Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content....

Jeff Domansky's insight:

These are just excellent tools to enhance your blogging and content marketing. Recommended reading.  9/10

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The greatest novel you've never read: The revival of Stoner

The greatest novel you've never read: The revival of Stoner | Public Relations & Social Media Insight | Scoop.it

John Williams’ Stoner is one of the most highly and widely praised novels of recent times. Hailed as a ‘perfect novel’ by New York Timescritic Morris Dickstein, it has collected high-profile endorsements from the likes of Bret Easton Ellis (‘a great American novel’), Ian McEwan (‘a minor masterpiece’), and even Tom Hanks, who wrote in Times Magazine: ‘It’s one of the most fascinating things you’ve ever come across’.


It was recently a bestseller across most of Europe. It is also 48 years old. Which begs the question: how does a largely forgotten American novel become a bestseller 48 years after its initial publication?...

Jeff Domansky's insight:

I'm definitely going to check out this novel.

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Public Relations & Social Media Insight | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.


Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...

Jeff Domansky's insight:

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

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Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 2014 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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SMToolbox: Social Analytics from Zuum | Social Media Today

SMToolbox: Social Analytics from Zuum | Social Media Today | Public Relations & Social Media Insight | Scoop.it

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week in the SMToolbox, we take a look at their tool and how Zuum's reports and analytics can benefit social media marketers.


Zuum bills itself as a social content strategy tool; in essence, it is a social analytics tool, but with a difference. The Zuum team are really focused on helping you to understand what causes things to happen in the social world. Thus, if you see a spike in engagement or rapid growth in followers, Zuum will help you identify what caused these particular changes. Zuum also allows you to compare your company's performance with that of other brands and gain insights that will help you improve your own performance....

Jeff Domansky's insight:

This social media measurement tool is definitely worth a look.

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What the Fox Knows

What the Fox Knows | Public Relations & Social Media Insight | Scoop.it

FiveThirtyEight is a data journalism organization. Let me explain what we mean by that, and why we think the intersection of data and journalism is so important.


If you’re a casual reader of FiveThirtyEight, you may associate us with election forecasting, and in particular with the 2012 presidential election, when our election model “called” 50 out of 50 states right.


Certainly we had a good night. But this was and remains a tremendously overrated accomplishment....


The other reason I say our election forecasts were overrated is because they didn’t represent the totality, or even the most important part, of our journalism at FiveThirtyEight. We also covered topics ranging from the increasing acceptance of gay marriage to the election of the new pope, along with subjects in sports, science, lifestyle and economics. Relatively little of this coverage entailed making predictions. Instead, it usually involved more preliminary steps in the data journalism process: collecting data, organizing data, exploring data for meaningful relationships, and so forth.


Data journalists have the potential to add value in each of these ways, just as other types of journalists can add value by gathering evidence and writing stories....

Jeff Domansky's insight:

Here is Nate Silver's statement on the launch of data journalism's FiveThirtyEight. Lots of critics in the first several days but time will tell how it contributes to journalism and news trends.

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