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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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JuiceCAN Charger Scales Up to a JuiceCane, Powering Almost Anything

JuiceCAN Charger Scales Up to a JuiceCane, Powering Almost Anything | Public Relations & Social Media Insight | Scoop.it
It seems like you can't be too rich, too thin, or have too much battery power. That's where AmpTec's JuiceCAN can help, bringing you enough power to charge an iPhone 5 three times over. One of these cans can even charge up a power-hungry iPad a couple of times. It works with anything that gathers power via a USB port, and this colorful device is scalable. That means you can stack these JuiceCANs into what the company calls a JuiceCane, giving you additional power when you need it. Its stackable nature lets you add utility caps, which have myriad uses including USB ports, an LED flashlight and even, ahem, a vibrator....
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Elon Musk doubles down on ‘fake’ NY Times Tesla Model S review, reiterating promise to release car logs

Elon Musk doubles down on ‘fake’ NY Times Tesla Model S review, reiterating promise to release car logs | Public Relations & Social Media Insight | Scoop.it
Earlier today TNW brought you the news that, in a series of tweets, Elon Musk had pushed back against a review of the Tesla Model S that appeared in the New York Times. At that time, Musk alleged that the reviewer had taken a different route than described in his piece, and had failed to properly charge his loaner car, changing the input variables by which he was testing the vehicle.... The public spat between Tesla and The New York Times gets curiouser and curiouser with the only possible outcome being one party is not quite telling the entire truth...
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Understanding Your 'Unique Selling Proposition'

Understanding Your 'Unique Selling Proposition' | Public Relations & Social Media Insight | Scoop.it
How to figure out what makes your business special and power up your sales.
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Infogr.am: Easily Create Charts And Infographics Online

Infogr.am: Easily Create Charts And Infographics Online | Public Relations & Social Media Insight | Scoop.it
Infographics: the original viral graphics, widely abused, but still loved. Infographics can be a great way of showing off data – or making yourself look extra smart without as much data – but they still take a fair bit of work to put together. Today, I will introduce you to a new service called Infogr.am that lets you create charts and infographics in few simple steps. All you have to do is select your desired template, input the information you want to display and you are done. It’s that simple....
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Online Reputation Management – What You Should Be Doing? | BloggingPro

Online Reputation Management – What You Should Be Doing? | BloggingPro | Public Relations & Social Media Insight | Scoop.it
The online reputation of your business is something that can have a great impact on the way your business is perceived by the people. When people search for your business, they come across the company website, social media links and other related information, considering that any particular person checks all of them, it is important to create a good impression through all these links. The important aspects that must be considered include...
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PR Fail: Flickr Turns Private Photos Public | PRNewser

PR Fail: Flickr Turns Private Photos Public | PRNewser | Public Relations & Social Media Insight | Scoop.it

The way we see it, the three biggest potential PR fails for a social network are service dropouts,unannounced changes in service conditions or privacy breaches. Flickr, the extremely popular photo sharing service owned by Yahoo that is not in any way threatened by the rise of Instagram, is now dealing with every social company’s PR nightmare: due to a software bug, the company unintentionally celebrated its ninth birthday by making thousands of users’ private photos publicly visible for nearly three weeks (while they didn’t appear in Google searches, they were visible to all other users)....

Jeff Domansky's insight:

A sobering online crisis management study.

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The one core secret to social media marketing success | Mark Schaefer

The one core secret to social media marketing success | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

...You could go blind reading tricks, tips and strategies for social media marketing success. But after being immersed in this space for many years now and having counseled thousands of business owners, executives and students, I think there is really one core idea everyone needs to consider when embarking on this journey.

 

Most companies and individuals start with an examination of platforms. Do I need a Facebook page? A blog? A Twitter account?  Where do I start and how do I get going?

 

Instead, I think there is another fundamental question to ask: “What is the source of my rich content?”


Let me explain what I mean by this strange little question with a story....

Jeff Domansky's insight:

Mark Schaefer shares a story, a lesson and passionate insight into social media and the importance of rich content. Recommended reading.

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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Public Relations & Social Media Insight | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web
Jeff Domansky's insight:

Useful guidelines for content pros...

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Six Things CEOs Should Know About Corporate Core Values | Method Frameworks

Six Things CEOs Should Know About Corporate Core Values | Method Frameworks | Public Relations & Social Media Insight | Scoop.it

Organizational core values are a primary determinant of culture, employee satisfaction and business performance. This article addresses six core value topics that CEOs and business executives should know about.

The Six Topics

Below is the core value list:

Core values are the building blocks of organizational culture.The process of defining, measuring, and improving core values can be an excellent vehicle for improving organizational culture.Core values provide a common language to address unacceptable behaviors in a less threatening way.Core values guide decisions and emphasize what is important to the business as the organization continues to change and improve.Core values influence business performance.If core values have not yet been established, a step-by-step process described in this article can be followed to discover them....

Jeff Domansky's insight:

This post is worth sharing with your CEO...

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Tracy Cuajao's curator insight, August 22, 2013 8:21 PM

How to understand core values.

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If You're Not Thinking Social, You're Not Thinking

If You're Not Thinking Social, You're Not Thinking | Public Relations & Social Media Insight | Scoop.it
What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results....
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furnitureoutletworld's curator insight, February 11, 2013 1:54 AM

It is very nice collection

E-Strands Ltd's curator insight, February 11, 2013 7:54 AM

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces.

Angela Watkins's curator insight, February 11, 2013 1:52 PM

Social Media is changing the way people network/doing biz/ministry ... (but don't forget to assemble yourself at the local church)

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Convert Any Presentation Into a Talking Video in Your Preferred Language: SlideTalk.net

 

 


Via Robin Good
Jeff Domansky's insight:

Definitely qualifies as a "cool tool." Well worth experimenting and the digital voices are getting better and more realistic all the time.

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Javier Arana's curator insight, July 3, 10:18 AM

Un manera de subir presentaciones, escribir texto y que una voz profesional de voz a texto grabe la presentación. La cuenta libre permite hasta 15 slides por presentación. Me parece, interesante. Lo comparto.

Minerva Bueno's curator insight, July 12, 9:19 AM

añada su visión ...

ManufacturingStories's curator insight, July 13, 9:54 AM

For more resources on Advanced Manufacturing and STEM Education visit http://bit.ly/1640Tbl


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Visual Storytelling Crucial to Marketing Success : Greenough

Visual Storytelling Crucial to Marketing Success : Greenough | Public Relations & Social Media Insight | Scoop.it

Via José Carlos, Sherri-Lee Woycik
Jeff Domansky's insight:

Thoughtful look at the need for visuals in storytelling.

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Looking at the many faces and forms of data journalism - O'Reilly Radar

Looking at the many faces and forms of data journalism - O'Reilly Radar | Public Relations & Social Media Insight | Scoop.it

Over the past year, I’ve been investigating data journalism. In that work, I’ve found no better source for understanding the who, where, what, how and why of what’s happening in this area than the journalists who are using and even building the tools needed to make sense of the exabyte age. Yesterday, I hosted a Google Hangout with several notable practitioners of data journalism. Video of the discussion is embedded below:

 

Over the course of the discussion, we talked about what data journalism is, how journalists are using it, the importance of storytelling, ethics, the role of open source and “showing your work” and much more....

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Tesla isn't taking criticism lying down, will publish reviewer's driving log

Tesla isn't taking criticism lying down, will publish reviewer's driving log | Public Relations & Social Media Insight | Scoop.it
Dust up with the NYTimes continues... Tesla CEO Elon Musk threatened to release the driving logs of a reviewer's car, after the reviewer claimed that the Model S has shorter than expected range.... If you get into a dispute over facts, it always helps to have a nice, clean, data trail. Tesla Motors chief executive Elon Musk is unhappy enough with a recent New York Times review of his company’s new electric Model S sedan that he says he’ll publish the car’s digital log of the reviewer’s actual drive — which, he says, differs substantially from the account in the Times. “We will publish the actual logs on the car and it is crystal clear,” Musk said in an interview with Bloomberg West earlier today...
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Mercor's curator insight, February 27, 2013 12:26 PM

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Ten Business Trends From The Trenches For 2013 - Forbes

Ten Business Trends From The Trenches For 2013 - Forbes | Public Relations & Social Media Insight | Scoop.it
As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Based on this, here are my Top Ten Trends From The Trenches....
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Martin (Marty) Smith's curator insight, February 12, 2013 1:53 AM

Great "treches trends" here from Forbes. My favorite is #9. 

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How to Design Your Business Logo

How to Design Your Business Logo | Public Relations & Social Media Insight | Scoop.it
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right. Good overview of the basics of getting a logo designed for your business. Useful tips.
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21 Examples of How to incorporate White in your Designs | Inspiration

21 Examples of How to incorporate White in your Designs | Inspiration | Public Relations & Social Media Insight | Scoop.it
Snow, milk, clouds, foam… I could mention a number of white things that are pleasant. White, for its brightness or for its power of calming and conveying something nice, is a powerful color in web design. From menus to background, details in images and textures to frames and type, you can certainly count on white to add an elegant touch to a website. And that’s why today we gathered good examples of websites that beautifully incorporate white in their designs....
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Tesla's Big PR Fail | CNBC

Tesla's Big PR Fail | CNBC | Public Relations & Social Media Insight | Scoop.it
Auto firm Tesla is giving a New York Times reviewer a car. The goal was to show off Tesla's "electric highway" of charging stations for its electric car between Washington and Boston. The problem was that the car didn't make it.
Jeff Domansky's insight:

CNBC reports on a very interesting bad PR battle royal shaping between Tesla and The New York Times. Stay tuned!

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Content Curation: The Importance of Being "Stupid"?

Content Curation: The Importance of Being "Stupid"? | Public Relations & Social Media Insight | Scoop.it

It’s been just over a year since I started using Scoop.it  shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators.

 

I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox.

 

So, why the “stupid” in the headline?

Jeff Domansky's insight:

Curation is definitely not "stupid." Neither is Scoop.it - the best curation tool on the internet. Here's why!

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Guillaume Decugis's comment, February 11, 2013 10:28 PM
Thanks for spreading the love Jeff... and also for the hilarious anecdote on the Stupid voice recognition bug: great story! ;-)
Jeff Domansky's comment, February 11, 2013 11:57 PM
Thanks Guillaume. You know I'm a big Scoop.it fan ;-)
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35% of brand newsrooms are neglected | BizReport

35% of brand newsrooms are neglected | BizReport | Public Relations & Social Media Insight | Scoop.it

In their survey of 100 global brands, Mynewsdesk found that 35% display out of date information in their online newsrooms. The type of information being left to stagnate includes annual reports, staff bios and product listings.


Furthermore, many are sticking to traditional press releases and 70% fail to provide additional information in the form of video, infographics or other multi-media content that bloggers and online influencers can use.


Only 51% of newsrooms surveyed provided video content and 40% had no image library. Disappointingly, half of all brands that did offer video and images did not provide them in a format or at a level of quality needed for publications.

Jeff Domansky's insight:

What's up with these brands not tending to their online newsrooms? Unforgivable!

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Why Ideas And Products Become Contagious: Jonah Berger Formula | Fast Company

Why Ideas And Products Become Contagious: Jonah Berger Formula | Fast Company | Public Relations & Social Media Insight | Scoop.it

It’s a question the author of Contagious: Why Things Catch On spends a lot of time pondering. At 32, the assistant professor of marketing at University of Pennsylvania’s Wharton School of Business is carving out a corner of academia for himself in the study of social epidemics, or how products, ideas, and behaviors become popular. But he’s also betting that all his findings--now neatly packaged into a slim 180-page manual--will become the next viral best-seller a la Malcolm Gladwell’s The Tipping Point.

 

Though it was Gladwell’s book that sparked his early research, Berger’s book (and his class and his presentation) are partly an effort to debunk one of established author’s major theories on the efficacy of influential people to make a thing go viral. “We believe that if we can just find those early adopters, then a product will be really successful,” he tells the group. With so much time focused on the messenger, Berger contends, we miss out on the value of the message itself as a vehicle for driving virality....

Jeff Domansky's insight:

Good read and exploration of viral content for marketing, PR and content strategists.

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Can corporate media survive the falling value of online content? | memeburn

Can corporate media survive the falling value of online content? | memeburn | Public Relations & Social Media Insight | Scoop.it
My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues. You can think of it as a towering tsunami of content, or as a massive bubble of content inflation. Just as inflation devalues currencies, content inflation is devaluing content. Ryan McCarthy, Deputy Editor of Reuters.com, and the former Business Editor of the Huffington Post, comes to a similar conclusion...
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Tim O'Keefe's curator insight, February 11, 2013 1:52 PM

When the world is a reporter do you need a traditional one?

 

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How will I know I have become a better storyteller? | Limor's Storytelling Agora

How will I know I have become a better storyteller? | Limor's Storytelling Agora | Public Relations & Social Media Insight | Scoop.it
At the beginning, G didn’t know what to say.

Via José Carlos, Sherri-Lee Woycik
Jeff Domansky's insight:

Wonderful quote from Limor Shiponi: "Still, this answer he gave me is very important. Try not to skip the intuitive, as vague as it might sound. For someone on a quest, that answer is his northern-star, his inner calling or however you choose to name it. Look up into the sky, look into your heart, look wherever you need to look and find the answer for “how will I know I have become a better storyteller?”"

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10 Ways to Improve Storytelling | Digital Spark Marketing

10 Ways to Improve Storytelling | Digital Spark Marketing | Public Relations & Social Media Insight | Scoop.it

Facts are meaningless without a contextural story.  Don’t tell facts to influence, tell stories.  The more you improve storytelling, the more your influence … it is as simple as that.   

 

Stories make it easier for people to understand.  They are the best way, by far, to spread your ideas.

 

I have been writing, creating ideas, and telling stories for many years.  Here is a 10 step checklist to continually improve on this important skill....


Via José Carlos, Sherri-Lee Woycik
Jeff Domansky's insight:

Really great storytelling tips from Mike Schoultz.

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Corporate Strategy: The “Yin and Yang” Duality In Strategic Planning

Corporate Strategy: The “Yin and Yang” Duality In Strategic Planning | Public Relations & Social Media Insight | Scoop.it

In the past we’ve talked about addressing risks, assumptions and impediments during strategic planning, but what about current critical business issues? Should those be solved outside the process of strategic planning or be brought into the strategic loop of business forethought? This article addresses the tension between the present and the future (the tactical and the strategic) in corporate strategy development.

Jeff Domansky's insight:

Don't ignore the "immediate" in your strategic planning...

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