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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Viral Video Myth… (And a Guide for the Rest of Us) - Business 2 Community

The Viral Video Myth… (And a Guide for the Rest of Us) - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With deeper pockets than most, these megabrands’ ‘viral videos’ clearly enjoy the lions share of online audiences. However, when an online video ‘goes viral’ this is more likely a result of significant advertising spend, rather than just plain luck, as is often perceived.

 

The videos which do go viral as a result of pure luck, (as evident in Top Ten viral video of 2012 list), tend to either feature stupid people, drunk people, bad singers, or combination of all. The ones that aren’t a case of being in the right / wrong place at the right time, are known as ‘social videos’ (due to their share-ability). This recent phenomenon in video marketing is swiftly becoming one of the key advertising channels for brands wanting to tap into the huge audiences hanging out on social media sites. We’re not just talking about Youtube (which tends to be the host). Most of the major social media sites now allow your promotional video to be shared, and it’s these ‘shares’ which are the measure of a successful campaign.

 

The stats are staggering; a ‘trending’ video (such as Call of Duty: Ghosts) can enjoy upwards of 150,000 shares in 24 hours, 5 million views and over 7000 comments in a week! Not bad publicity for a computer game. Sure, it helps if you have a chart topping product and a loyal army of followers. More importantly though, you’ll require a huge amount of money poured into ‘pay per click’ video advertising on the likes of Youtube....

Jeff Domansky's insight:

Why you can get results from YouTube and other video in your content marketing. 

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The Three Things To Kill In Your Media Interviews | Mr. Media Training

The Three Things To Kill In Your Media Interviews | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

People will forget much of what you say during an interview. So be careful not to do these three things - or your audiences might remember even less.

 

...The “U” in CUBE A demands that your messages remain unburdened by three things: wordiness, jargon, and abstractions. The more a message tries to say—and the more abstractly it tries to say it—the less likely it is to be memorable. As a general guide, aim for messages that: have no more than two commas; contain no more than 30 words; and evoke concrete images....

Jeff Domansky's insight:

Smart media training advice from Brad Phillips' excellent book "The Media Training Bible:."....

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Content Marketing Fairy Dust & Getting Real About Content Promotion

Content Marketing Fairy Dust & Getting Real About Content Promotion | Public Relations & Social Media Insight | Scoop.it

While 'creating great content' is important, it's not enough. Promotion is critical to content marketing success. In this post, Paul May shows you how to improve your content promotion.

 

NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard.

 

“Well, Hi Paul….Bad Start to the Day?” Why the rant? Well, Cyrus Shepard wrote a fantastic “blueprint for ranking” post recently on the Moz blog (one of the best posts of the year, IMO). I found myself nodding in agreement throughout it…until I got to the end and read this: “This blueprint contains 25 steps to rank your content, but only the last three address link building. Why so few? Because 90% of your effort should go into creating great content, and 10% into link building.”

 

In fairness to Cyrus, there’s more nuance to his thoughts than this quote conveys, but this fits into a theme that seems to be gaining momentum in some circles. I first saw Rand propose this at a Distilled conference I attended last year. The presentation was titled “F*** Link Building, Content Marketing FTW!”

 

I’m paraphrasing, but in this presentation he said something to the effect of: “I have this awesome link building tool…you should totally get it. Every time I use it, I get links from 400 unique domains. It’s called the publish button.”...

Jeff Domansky's insight:

Content counts but link building still supports strongly..

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Public Relations & Social Media Insight | Scoop.it

Marketers can reach a greater audience than ever by combining the power of social media and storytelling. The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience.

 

We have a connected consumer revolution. The consumer is now in control of what they view, what they share, and how they view (on what screen). So there has been a major shift in terms of the relationship between consumers and marketers. And there are bigger things at work as well. We saw it with the Arab Spring, and the critical role social media had in the way information was shared. We saw it with the Occupy Movement as well. Social media can have an impact on traditional power structures.

 

From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content. All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull.

 

Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social....

Jeff Domansky's insight:

The power of social media is even bigger when it's combined with storytelling. Here are several case studies that prove it.

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Denise Davies's curator insight, June 12, 2013 8:14 PM

Stories are a powerful way to reach the hearts and minds

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On Newsstands, Allure of the Film Actress Fades

On Newsstands, Allure of the Film Actress Fades | Public Relations & Social Media Insight | Scoop.it

Film stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians. Pity the poor Hollywood film stars: they can’t open movies the way they used to and now they can’t sell magazines. Even a few years ago, the prize for a magazine editor was in luring an A-list Hollywood star onto the cover.

 

But just as much critical attention has shifted to television from theatrical releases, readers are now more likely to pick up a magazine featuring a television actor, reality star or musician. “There was a day when movie stars were the gold standard for magazines,” said Jess Cagle, the managing editor of Entertainment Weekly, where the frequency and sales of TV-oriented covers are catching up with film covers. “But movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television.”

Jeff Domansky's insight:

Why would magazines be immune from the impact of social media and cultural change? Traditional media must adapt or fail.

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malek's curator insight, June 6, 2013 10:47 AM

"Don't ask, Don't tell". Women are not drawn to 'celebrities' that just sit there, look pretty and don't say anything.

Altamash Hamayon Khan's curator insight, June 7, 2013 7:13 AM

 “There was a day when movie stars were the gold standard for magazines,”

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Small Business Lessons from B2B Brands with Amazing Content Strategy | Business 2 Community

Small Business Lessons from B2B Brands with Amazing Content Strategy | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates, “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”

 

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

Jeff Domansky's insight:

Lots of great ideas and ways to do things brilliantly instead of copying everyone else.

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Delightful Content Marketing: Not Just for B2Cs - Business 2 Community

Delightful Content Marketing: Not Just for B2Cs - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...The key for B2Bs, especially SMBs, to delight their consumer is by producing, say it with me: content. But, you can’t just throw out content that only serves to clutter an already polluted digital space. It must be delightful. It must give your consumer information and education that they actually want and need.

 

Abigail Posner, Head of Strategic Planning And Agency Development at Google, has some great advice when it comes to delighting the consumer: “Create content that reminds us of our own capacity for excitement, happiness, and vivacity so we want to share in it with others.” That’s delight, folks. How might a B2B do that? Just like a B2C would. Let’s talk about it:

Jeff Domansky's insight:

I liked this perspective on how to do content marketing better. The comparison of B2B and B2C is interesting.

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Why Gary Vaynerchuk's New Social Media Strategy Should Change The Way You Do Business

Why Gary Vaynerchuk's New Social Media Strategy Should Change The Way You Do Business | Public Relations & Social Media Insight | Scoop.it

Today, Gary Vaynerchuk starts “tripling down” on content – because “doubling down” doesn’t begin to describe how important he thinks it is. The social media expert is relaunching his blog today. Why? “The more content I can put out, the more luck I have,” he says.

 

He’s redeployed an employee at VaynerMedia, his social media consultancy, to “shadow my life,” follow him around, record his conversations and remarks, and turn them into social media content. “I’ve built the infrastructure around me to become a greater content provider,” he says. “I have someone calling me at the end of the day – there’s now someone in my life pestering me for content.” W

 

hat’s more, Vaynerchuk believes it’s only a matter of time before this “tracker” arrangement becomes common. “Content is the cost of entry to relevance in today’s society,” he says. “The top 1-5% [of executives and social media personalities] in the next few years will have full-time content people around them. There are going to be 500 to 5000 people at this time next year who employ a full-time content person.”...

Jeff Domansky's insight:

A marketing game changer? Hard to say. My good friend Rich Becker had a great comment: "Quantity of content doesn't always equal quality of content." Lots of people follow everything Vaynerchuk says because he's bigger than life. Time will tell whether others jump on board this approach.

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Five tips on using memes in digital marketing.

Five tips on using memes in digital marketing. | Public Relations & Social Media Insight | Scoop.it

Memes can be used as a tool for digital marketing and creating a more loyal customer on various social networks.

 

...Now how does this kid, or a cat that taught itself to write help you in luring that elusive client into buying your product? Simple, you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something, and that can be used by a digital marketer. From a B2B standpoint, an industry joke can grab a reader’s attention, and create a positive image of your brand.

 

So here are five simple tips that will help you use these social phenomenons to their full marketing potential....

Jeff Domansky's insight:

Meme me me me me... all about memes, marketing and a few cute kids and adorable cats tossed into the mix.

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5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community

5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results.

 

While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers. It’s particularly important since recent research has shown the average time spent using social media is increasing.

 

According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media. Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles. Here are 5 simple tips that will help you reach your prospects more effectively using social media:...

Jeff Domansky's insight:

Great tips on how to power up your inbound marketing.

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Philip Darbyshire's curator insight, June 6, 2013 10:12 AM

not a bad piece. This is where you can adda comment or link or call to action or whatever.

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30 Tips On Using Social Media for Competitive Analysis - Business 2 Community

30 Tips On Using Social Media for Competitive Analysis - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

I have been doing a little research on the use of social media for competitive intelligence. I have done this type of exercise in the past but thought I’d be a little different this time and actually make a blog post out of the sites I came across that I found to be useful in some way. These are 30 blog posts that I found that talk about competitive analysis using social media. Leave me a comment and let me know what you think....

Jeff Domansky's insight:

Terrific tips for PR, marketing and content strategists. Several of the 30 articles I hadn't seen and am bookmarking for future reference. All in all, worth reading.

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Philip Darbyshire's curator insight, June 6, 2013 10:12 AM

I love Spy Vs Spy!!!

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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

...The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.

 

They include tools, links, books and courses and a whole range of resources that will:

- Get you started.

- Take your blog and social media marketing to the next level.

Jeff Domansky's insight:

Very useful tips and tactics for blogging and social marketing by Jeff Bullas.

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Mary Anne Hahn's curator insight, June 9, 2013 7:34 AM

Excellent list of online resources.

Lisa Hamilton's curator insight, June 14, 2013 4:44 PM

I just started blogging, so I'm looking for ideas to help my with my blogs.

http://www.inspiredmeditationblog.com

http://www.paranormalpursuits.org

http://www.blogs4money.com

http://www.findingyoursoul.com

Please give me some feedback..Thank you!

Lisa Hamilton's comment, June 14, 2013 4:45 PM
It's a good article!
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13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Media Insight | Scoop.it

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

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Why My New Local Pizza Place Needs A Media Trainer | Mr. Media Training

Why My New Local Pizza Place Needs A Media Trainer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

The owners of the new pizza place in my neighborhood could use a little media training. I say this a bit tongue in cheek… After all, they’re a brand new small business and will likely have little to no interaction with the media. However, their messaging and communications skills could certainly benefit from some help. So please allow me, pizza place around the corner, to give you and our readers a few pointers gratis. Here's why....

Jeff Domansky's insight:

Burned by rudeness. Media training and customer service should be on the menu for every business

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10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community

10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?

Jeff Domansky's insight:

Liked these YouTube questions and tips. Nice 'n easy.

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Francis X Carmody's curator insight, June 8, 2013 11:21 AM

Exactly right!  This is a perfect example of feeling just as if the Internet is "talking back to me..."

 

Nacho Vega's curator insight, June 9, 2013 4:07 PM

"YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?"

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Find a Large Audience at the Corner of Keywords and Content | Jay Baer's blog

Find a Large Audience at the Corner of Keywords and Content | Jay Baer's blog | Public Relations & Social Media Insight | Scoop.it

Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered.

 

In my articles I tend to focus on the “create something great” half of the formula. Today I’ll focus on the “be discovered” part, which is largely a mechanical exercise you may not understand—or have never considered....

Jeff Domansky's insight:

Sure great content matters but if it's not found, you lose.

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3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps?

 

For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….

Jeff Domansky's insight:

Guess what content marketing strategies work best? This chart says it all. This an excellent SEO blueprint.

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John S. Bell's curator insight, June 6, 2013 3:15 PM

Learn from this post to help your sites grow.

Keith Meyer's curator insight, June 6, 2013 6:14 PM

Interesting read for those wishing to stay on top of SEO on Google.

Victor Alejandro Polanco Frías's curator insight, June 7, 2013 12:22 PM

Mejora tu posicionamiento...!

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Lessons from a one-line press release | PR Daily

Lessons from a one-line press release | PR Daily | Public Relations & Social Media Insight | Scoop.it

A few months back, the popular rock band Stone Temple Pilots made a major splash in the news when it announced it was firing lead singer Scott Weiland. The group announced the shocking news in a one-sentence press release that read: “Stone Temple Pilots have announced they have officially terminated Scott Weiland.”

 

Now, we’ve debated the topic of press release length on my blog, and though I’ve always believed that short and sweet press releases work best, I’ve never tried to argue that press releases should be just one sentence long. But the truth is that this single-sentence press release was incredibly powerful, and there are a few valuable lessons we all can learn from it....

Jeff Domansky's insight:

Novelty AND news worked. Similar one-sentence news releases will just be copycats and yesterday's bottom of the bird cage. we still need to reinvent the form of the news release.

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The Power Of SMS Marketing | Business 2 Community

The Power Of SMS Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

SMS marketing has exploded in popularity over the last few years. It’s becoming one of the most effective methods of marketing for businesses who have repeat customers and need to reach them at specific times. If you’re unfamiliar with this stream of marketing, it allows businesses and organizations to send targeted, opt-in text messages to people who have subscribed to a particular list. Here’s the skinny on how it works…

Jeff Domansky's insight:

Who knew? Marketing by text message can work well. Here's how.

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Tom Fair's comment, June 6, 2013 5:27 PM
SMS is the fastest way to make me end my relationship with a company. Stay out of my phone!
Jeff Domansky's comment, June 6, 2013 8:36 PM
Eventity, agree. SMS must follow strict opt-in guidelines or create ill-wilol.
wanderingsalsero's curator insight, June 7, 2013 1:15 AM

No doubt SMS is strong but it's definately a marketing weapon that can have a lot of repercussions if used bluntly.  I need to do some homework of 'best practices' for it.  I'm open to source suggestions.

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Videos for Landing Pages 101 - Business 2 Community

Videos for Landing Pages 101 - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

A recent research report by Invodo said that 52% of consumers say that watching a product video makes them more confident in online purchase decisions, and another 52% said they are less likely to return a product they have purchased after watching a video. Treepodia says that video increases conversion rates, from 14% increase for electronics to 113% for gifts.

 

There are statistics galore about how video increases conversions and purchases, increases consumer confidence and retention, decreases friction, is the best medium for mobile and tablet devices, and ends world hunger (well, maybe scratch the latter) I’m not sure we need to convince you how effective video is in helping your marketing efforts. Video has arrived – and is here to stay.

 

But what do you need to get into the game and use video to improve conversions on your landing pages? Introducing Video for Landing Pages 101, an introductory overview to help you navigate and plan your video landing pages...

Jeff Domansky's insight:

This is an exceptional post and tips for video in social marketing. It's a must-read for marketing, PR and content pros alike...

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Linda Dap's curator insight, June 9, 2013 7:26 AM

Goed om te lezen en tips te bewaren voor het moment dat je aan de slag gaat met video voor social marketing.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Public Relations & Social Media Insight | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!

 

... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.

 

When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....

Jeff Domansky's insight:

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

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Stephanie Katcher's curator insight, June 6, 2013 9:32 AM

While the changes may disrupt marketer's formula's for success, as consumers we have to appreciate the Google's continued attempt to improve their algorithm with Penguin 2.0.  The digital world is simply an extension of our reality, meaning it's ecosystem is as vital as any other. Business owners and marketers should be proud and embrace the importance of branding as it is as fundamental as understanding P&L. 

William Hanna's curator insight, June 6, 2013 11:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Alwin Samayoa's curator insight, July 18, 2013 1:17 PM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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13 Powerful SEO Tools for Startups | Young Entrepreneur Council

13 Powerful SEO Tools for Startups | Young Entrepreneur Council | Public Relations & Social Media Insight | Scoop.it

Startups rely on robust web traffic to drive sales and stay top-of-mind with prospects. We asked 13 founders which SEO tools have helped give their own websites a boost. What an excellent list and resource for any small biz, PR or marketing pro....

Jeff Domansky's insight:

There were some really valuable suggestions for SEO tools from this list of young entrepreneurs. Several offered fresh perspectives, making it a good read.

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Tejasvita's curator insight, June 6, 2013 2:54 AM

yet to be read

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Top Five Tips for Making Content Work for Your Brand

Top Five Tips for Making Content Work for Your Brand | Public Relations & Social Media Insight | Scoop.it

Content is king... That's what all the buzz has been about, right? Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. (See the B2C version here.) Why? Simply put, with so many competing priorities, marketers struggle with producing not only enough content but also content that justifies their investment by truly engaging users.

 

Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?...

Jeff Domansky's insight:

More useful tips on how to use content marketing in your B2B marketing strategies.

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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | Public Relations & Social Media Insight | Scoop.it
This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now!
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Phil Kleingeld's comment, June 5, 2013 3:24 AM
Dit artikel geeft aan hoe je zakelijk het beste gebruik kunt maken van de vele mogelijkheden van YouTube.
i-webdesigner's comment, June 5, 2013 6:08 AM
Just loved the picture - made me read an excellent article
Linda Allen's curator insight, June 5, 2013 1:38 PM

I can relate to the guy in the picture and great read!

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Old vs. New PR, and What Offers Better ROI

Old vs. New PR, and What Offers Better ROI | Public Relations & Social Media Insight | Scoop.it

...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.

 

Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.

 

Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....

Jeff Domansky's insight:

This intographic highlights differences between "old" public relations and "new" PR.

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