Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Evolution of Big Data, and Where We're Headed | Wired.com

The Evolution of Big Data, and Where We're Headed | Wired.com | Public Relations & Social Media Insight | Scoop.it

...Few fully understand what big data is, much less what the term’s offshoots entail. But big data is evolving and smart data, identity data and people data are here to stay. Think of them as the human discovery of fire, the wheel and wheat. Just as those inventions couldn’t have occurred without humans, these subset terms couldn’t exist without big data.


Of course, the human race wouldn’t be where it is today without those three key finds, and these data segments will prove to do the same for big data — making it comprehensible for the masses.


Are these definitions all-inclusive? No, but they will help you to wrap your head around the terms that will influence digital media careers and online experiences for years to come...

Jeff Domansky's insight:

What's the big deal about big data? It starts with the challenge of defining it and goes from there.

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10 reasons why people follow brands on Twitter | Twitter Blogs

10 reasons why people follow brands on Twitter | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it
Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
Jeff Domansky's insight:
Can a content marketing tsunami be just ahead?
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Jodi Dichter Kaplan's curator insight, March 31, 2014 12:48 PM

Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task.

Maj-Britt Cassé's curator insight, April 20, 2014 1:22 PM

10 raisons de suivre une marque sur twitter - la première rassurez-vous - tout simplement parce qu'on l'aime ...

Mukesh Chakarwarti's curator insight, August 20, 2014 2:18 AM

Business Idea for Software solution today there site.. on visit 

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Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio

Why I Write: 23 Fascinating Quotes from Famous Authors - Aerogramme Writers' Studio | Public Relations & Social Media Insight | Scoop.it

Quotes from Sylvia Plath, George Orwell, Zadie Smith, Roald Dahl, Junot Diaz, Harper Lee and others on 'Why I Write'.

“I want to write because I have the urge to excel in one medium of translation and expression of life. I can’t be satisfied with the colossal job of merely living. Oh, no, I must order life in sonnets and sestinas and provide a verbal reflector for my 60-watt lighted head.” – Sylvia Plath

Jeff Domansky's insight:

A little Friday writing inspiration.

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LinkedIn Launches "Content Marketing Score" and Trending Topics Site

LinkedIn Launches "Content Marketing Score" and Trending Topics Site | Public Relations & Social Media Insight | Scoop.it
LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.
Jeff Domansky's insight:

The "Content Marketing Score" and "Trending Topics" look like useful tools for content marketers. They just launched today, so time will tell how they can be used.

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Measuring the ROI of Public Relations: Five Experts Weigh In | Huffington Post

Measuring the ROI of Public Relations: Five Experts Weigh In | Huffington Post | Public Relations & Social Media Insight | Scoop.it

Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated wasn't because of some advertisement. It was through word of mouth. And as we often say at my company, PR is the ultimate word of mouth....


So, to help you better advocate for a slice of the marketing pie, I have asked five experts to provide their best practices on PR measurement....

Jeff Domansky's insight:

Useful tips to consider when measuring PR results.

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How Google Determines Where to Rank Your Website | QuickSprout

How Google Determines Where to Rank Your Website | QuickSprout | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?


A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.


In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will give you a better understanding of what Google looks at when ranking websites....

Jeff Domansky's insight:

Useful basic SEO tips and the link to 200+ factors has MUCH more.

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10 ways to make your content stand out | Mark Schaefer

10 ways to make your content stand out | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization's information front and center.


I wrote about a third factor—the development of advanced content filters—as another issue that will make it harder for our content to emerge as signals instead of noise.


My conclusion was that these pressures are bound to thin the herd. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. I concluded the article with a tantalizing question: How can we win in this environment?....

Jeff Domansky's insight:

Mark Schaefer's recipe for "content shock"? "Be. More. Human." I like that a lot.

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How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics

How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
The Google Glass phenomenon has gotten a ton of coverage from the tech press, but how does it work? Creator Martin Missfeldt explains the inner workings in his How Google Glass Works infographic.
Jeff Domansky's insight:
Intricate and informative.. A good example of an effective infographic.
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Jeff Domansky's curator insight, March 27, 2014 9:54 AM

Interesting and informative. The definition of an effective infographic.

aanve's curator insight, March 27, 2014 11:33 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 28, 2014 6:12 PM

This is new to me as well.

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New technology, new money, new newsrooms, old questions: The State of the News Media in 2014

New technology, new money, new newsrooms, old questions: The State of the News Media in 2014 | Public Relations & Social Media Insight | Scoop.it

Pew's annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.


In Pew Research Center’s latest State of the News Media report, just out, you get a glimpse of how the worlds of journalism and technology are continuing to merge and the impact that convergence has on the business and editorial prospects of media companies.


A majority of Americans now say they get news through a digital platform: 82 percent reported using a desktop or laptop, while 54 percent got news through mobile devices, according to Pew. Half of social media users share or repost news stories, while 46 percent discuss news on those sites. Audiences are also spending more time watching their screens: 63 percent of U.S. adults now watch online video, and of that, 36 percent watch news video.


At the same time, the companies that are helping to redefine digital news are expanding aggressively: Pew estimates that digital news operations, from the small hyperlocal shops up to the likes of ProPublica, The Huffington Post, and Vice have produced almost 5,000 full-time editorial jobs. Not enough to make up for a decade of losses in newspapers, but significant....

Jeff Domansky's insight:

This latest report is full of insight and is recommended reading for anyone in PR, marketing and journalism. One of the really interesting takeaways was how many new jobs have been created in "new" Journalism. The bigger question is are they training for these new jobs in journalism schools? And will journalistic ethics apply?

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Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable

Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable | Public Relations & Social Media Insight | Scoop.it

In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.


You can now add four photos to a single tweet and for the first time, you can tag up to 10 friends in a Twitter photo, without taking away from your 140-character count....

Jeff Domansky's insight:

Cool feature if used smartly. Now if you could only use that feature when auto-posting.

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PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher

PR's Next Big Challenge: Tooling Up For The War With Ad Agencies | Silicon Valley Watcher | Public Relations & Social Media Insight | Scoop.it

Can PR companies “Show Up Differently” as Richard Edelman, CEO of Edelman, the world’s largest privately held PR firm, wrote in his New Year’s rally cry for his troops? Edelman understands that PR agencies will need to show up differently if they are to win against the advertising agencies. 


My post this week about the lack of automation technologies in PR is directly related to this coming confrontation. There’s a great business opportunity for PR agencies to compete for  lucrative advertising budgets — if they can prove  performance with solid metrics and at scale....

Jeff Domansky's insight:

Tom Foremski sounds the battle cry for PR. I wonder if anybody's listening?

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