 Your new post is loading...
Your new post is loading...
Emerging markets will continue to outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have often been treated alike by marketers, there is a radical difference in the way consumers interact with these two media.
Marketers need to adapt to this evolving consumer behaviour with a mobile-only strategy.Marketers can leverage user data to create customised mobile ad campaigns that serve ads that are contextually relevant and target the right user...
If This Then That is a great website to automate simple recurring processes. Through IFTTT.com you can set up triggers that cause actions to automatically happen.
For example, you can automatically Tweet a picture you posted on Instagram, or get an email every time a product you are looking for on Ebay is posted. With its nearly 160 integrations, I would guess that any entrepreneur could find a use for an IFTTT recipe. At SocialProvidence, we use IFTTT for Twitter marketing. Specifically, we use IFTT automations for three main purposes:...
People always say, You have to have a unique voice for your blog to be successful. And you have to blog A LOT to figure that voice out.
Which is good advice.
But what if you want to define your blogging voicenow? Can it be done. I think it can, by nailing these 4 core elements...
I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a fruit-infused water bottle.About 2 minutes in the episode you’ll see the sharks ask Carter about his revenue – $65k in about 6 months, 50% of which came from online sales. He sells each bottle for $30 at a cost per bottle of $10, so not a bad margin overall.
The reason I’m writing this post is for Mark Cuban’s line of questions that starts around 3:34: Mark Cuban: “What about online? Where is your online traffic coming from?” Carter: “Well, early on I created fruit infused water recipe websites. My goal was to promote the Define Bottle on those websites.” Mark: “OK, what kind of traffic are you getting, what kind of conversion are you getting, and what do you know about your customers?”...
If you follow the 7 strategies I listed above, you should be able to increase the time your readers spend on your site by over 2 minutes. It worked for me, and it can work for you too.
Just don’t expect results right away as it will take 3 to 6 months for you to see substantial results. It takes time to build trust and loyalty with your readers....
Whether 2015 promises to be a mobile-first, social media driven year for brands and the people who work behind the scenes for them, social media is no longer considered “new” – it plays a major role in the lives of billions of people globally, who they trust, how they communicate and make buying decisions.
To find out what social marketers may expect, I asked over 30+ social media influencers on what they view as forthcoming in the year ahead. Here’s what they had to say....
Bob Ross was a consummate teacher. He guided fans along as he painted “happy trees,” “almighty mountains” and “fluffy clouds” over the course of his 11-year television career on his PBS show, “The Joy of Painting.”
In total, Ross painted 381 works on the show, relying on a distinct set of elements, scenes and themes, and thereby providing thousands of data points. I decided to use that data to teach something myself: the important statistical concepts of conditional probability and clustering, as well as a lesson on the limitations of data.
So let’s perm out our hair and get ready to create some happy spreadsheets!...
2014 was a very exciting year for mobile marketers. Innovations like beacons hit the main stage; mobile payments finally received a much-needed boost; and advancements in personalisation and contextualisation had marketers rethinking their approach to mass advertising. It was a year when it was easy to get your head in the clouds, but it’s easy for all of us to get ahead of ourselves, racing to be the first to take advantage of the latest technological advancements without thoroughly thinking through the right strategy.
Below are four things I see marketers getting tripped up on in 2015:...
There was a time when group buying virtually snatched the popularity away from all other e-commerce models. But that day is long gone. Today, group buying is anything but sought after.
The falling popularity of group buying as an e-commerce model both saddens and surprises me and I never stop wondering what actually went wrong.
In this article, I attempt to piece together all the findings that my research in this area has led to. I do hope once the dots are all connected, the reason behind group buying and its fall from popularity won’t remain a mystery to us....
Today’s digital eco system has baked in high risk and rewards.
Getting mental shelf space with today’s always on smartphone consumer is challenging; but, the rewards can be spectacular.
Understand Your Business is Under Attack from an Unrelenting Digital Landscape
- Data is Exploding at an unprecedented rate: projected to grow 10X the next six years, with44 trillion gigabytes shared by 2020 – it’s a noisy world .- Savvy bigger brands are leveraging “social influence” to reach high value customers or influencers; making it more difficult for smaller brands to get heard. - Businesses are aggressively deploying a product marketing strategy encompassing a no frills brands along side their traditional branded products: getting real world and “mental” shelf space is challenging....
Wishing you all a wonderful New Year filled with a cornucopia of curations and success!
For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign.
On Nov. 9, AmEx gave six Instagrammers the keys to its account as part of the #MyAmex campaign. The posts were created by graphic designer Ann Kim, chef Christina Tosi, Patrick Janelle (who won the CFDA's first-ever Fashion Instagrammer of the Year award this year), fashion designers Oleema and Kalani Miller, Team Epiphany managing partner Coltrane Curtis and designer Timo Weiland.
The group posted a series of pictures (see examples) depicting how AmEx impacts their businesses.According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand's other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements....
Sixty-four percent of shoppers surveyed by Crowdtap used social media to find inspiration for purchases, up from 51 percent last year, while television and magazines as a source for inspiration declined, according to the poll of over 3,000 people. Holiday gift discovery on social sites increased to 76 percent from 65 percent last year.
Recommendations from friends and family on social media influenced purchase decisions the most. Sixty-eight percent of survey participants ranked them as the top factor.Which social media platforms most affect shopping decisions? You may be surprised....
|
With 29 percent of people in all age groups having made at least one purchase on one of their mobile devices, trust in mobile shopping is definitely increasing. If you want a piece of that pie, it’s crucial for your mobile efforts to provide real value and be convenient for your customers.
A solid mobile web page and app can be great tools for drawing in new business and building brand loyalty among current customers. While designing and implementing both can take a long time, this investment is important because releasing a subpar mobile app can drive your customers to your competitors.
Although not every brand sees a massive ROI from its mobile efforts right off the bat, mobile app usage increased by 115 percent in 2013, so think of it as an investment in your organization’s future....
Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year.
Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced?
Find the answers to those questions and more here in 22 noteworthy content marketing guides. While some of these posts date back the beginning of 2014, all remain relevant and useful....
I'm a huge fan of adding functionality to my browser, and we’ve featured some great extensions to supercharge Chrome in the past. Here are a few more that you might not have heard of, but are certainly worth a try.
Although I love the traditions I’ve always followed to celebrate this holiday, I can’t help but want to explore others. For one, I’ve always wanted to be in New York to see the ball drop at Times Square, instead of watching it on my TV. According to the infographic, there are other interesting traditions that people all around the world follow to celebrate.
While some sound crazy – like diving into a frozen lake in Siberia – others aren’t too far of a stretch from my traditions – like eating grapes in Spain. Whether you celebrate with fireworks, champagne, or different lucky meals, it’s always fun to ring in the new year with good people.And if you need some inspiration or helpful tips on making New Year’s resolutions, check out this infographic....
I am neither a fan nor a maker of sweeping future-of-media predictions. But I will lighten up this holiday season with a few thoughts on business trends of 2014 likely to gain momentum in 2015.
Top of my list — by a wide margin — is whether non-broadcast video can mount a serious business challenge to the news offerings of the networks, local stations and cable
.This one takes a little explaining. Leading national news outlets — The Wall Street Journal, The New York Times and the Associated Press — have been offering video reports online for at least a decade.CNN, the Today show and a host of other news/talk programs have well-trafficked digital sites.
And by now we all know of a little company named Vice, whose principal news product is longish first-person video reports, many from abroad. A trio of lurking questions intrigue me:...
This post is meant to be a quick tutorial on fourth-down strategy, neatly summarized in the chart above. (You can also read a post that explains the history of me — the NYT 4th Down Bot.).
First, the No. 1 lesson from my 10 years of data analysis about what to do on fourth down: Teams need to go for it much more often than they do. It does get a little complicated toward the end of games, but coaches should almost always consider going for it.In a reasonably close game, and any time until the last 10 minutes of the fourth quarter — when time and score become even more important considerations — here are my recommendations....
Converting readers into buyers is not always easy, but it can be accomplished if you know the psychological triggers that will convert leads into customers. Understanding the psychology of business is often one of the keys to success. You should first begin by identifying and addressing the “pain points” that exist for your buyers. Then, entice them to buy the majority of the time. Here are some of the pain points and ways to address them to yield success in your business....
In the future, you'll be able to stand in front of a bathroom mirror that tells you how terribly you slept, while holding a toothbrush that teaches you how to brush your teeth properly. You will send out messages about how self-righteous you think this toothbrush is to your friends and family — using your mind.
That's the future, at least according to participants in Ericsson ConsumerLab's 10 Hot Consumer Trends 2015 report, which is based on conclusions from the company's global research program that "statistically represent the views of 85 million frequent internet users."
The report gauged consumer interest, as well as expectations, in areas like connectivity, sharing property and domestic robots...
Most retailers are familiar with “shopping bulimics” – the consumers who make purchases and promptly return their merchandise. Retail consultant Kurt Salmon told the Wall Street Journal in an article last year that one third of all Internet transactions result in returns. While this might not be the best-case scenario for retailers, some of whom lose millions a year on returns, it’s important to note that consumer behavior often dictates best practices for retailers.
Just as marketers will seek out many channels to connect with potential buyers, retailers are also embarking on omni-channel retailing to offer transaction options with the maximum number of consumers. Recent studies have shown that despite offering free shipping on returns, which has driven up online sales, retailers can leverage more pull with consumers who buy online and want to return their products in person to the physical store....
By the time you finally submit a payment for an online purchase, chances are good that the seller knows quite a bit about you. Your browsing history reveals all sorts of clues: your interests, which advertisements you’ve been exposed to, and even basic demographics like your probable age range and gender. Just the operating system you use can send significant signals about the prices you’ll tolerate—researchers recently demonstrated that a variety of sites routinely charge more to shoppers using Macs or Android devices.
By comparison, when you make a purchase in a physical store you may as well be anonymous (unless you use a loyalty or membership card). Amongst the unignorable success of companies like Amazon and Alibaba and the exponential growth of e-commerce in general, it’s easy to forget that 75 percent of retail sales still take place in physical stores. And those stores are eager to know just as much about their in-store shoppers as they do about their online shoppers—if not more....
Most of us watch the ball drop on TV or attend a local party; this year, try a polar bear dip, a bare-knuckle fight, or shooting carbides to ring in the New Year.
Learn about some unusual New Year's Eve traditions from around the world, here!...
Shoppers today are overwhelmed with choice. Wherever they go they are overloaded with information, forced to choose between competing offers at almost every hour of the day.
But if vendors are offering all this extra choice to increase buyer satisfaction, they might well be making a mistake. Neuroscientists believe that increasing the comparisons available may actually reduce happiness, for the simple reason that people tend to regret the decision they made because of the additional options they couldn’t pick....
|
aggiungi la tua intuizione ...
The shift to mobile is an earthquake which marketing people have yet to fully adapt to all the possibilities. Engagement via mobile and an easy-to-use App are vital
Listen mobile is the only great way to engage