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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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How Non-Profits Relied on Social Media in 2012 | Mashable

How Non-Profits Relied on Social Media in 2012 | Mashable | Public Relations & Social Media Insight | Scoop.it
Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....
Jeff Domansky's insight:

Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers. 

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Classic Example Of Growing A Company With Content Marketing | Business 2 Community

Classic Example Of Growing A Company With Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls – hallowed or otherwise.

The two words are of course: content marketing. I myself have scribed an article or two about this very topic including my most recent piece When It Comes To Content Marketing, Seeing Is Believing which, as the title suggests, speaks to the need for visual and or/video content as part of your content marketing strategy.

Today however I want to tell you about a company that truly is a classic example of growing a company with content marketing. The name of the company in question is ProjectManager.com....
Jeff Domansky's insight:

This is an excellent case study in content marketing results.

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Six Ways In Which Twitter Eclipses Facebook | AllTwitter

Six Ways In Which Twitter Eclipses Facebook | AllTwitter | Public Relations & Social Media Insight | Scoop.it
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.

However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:

Liked this, so to speak ;-) but then I'm partial to Twitter...

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Nielsen Creates New Metric Based Entirely On Tweet Data | AllTwitter

Nielsen Creates New Metric Based Entirely On Tweet Data | AllTwitter | Public Relations & Social Media Insight | Scoop.it
Do you watch TV while cruising online? If so, you’re not alone. 42 percent of Americans watch TV while they’re on their laptops, smartphones or tablets.

And Nielsen, in its quest to “provide clients the most complete understanding of what consumers watch and buy” is teaming with Twitter to create a new metric based entirely on tweet data.

Twitter says this new metric is intended to answer its TV partners request “for one common benchmark from which to measure the engagement of their programming . . . and to act as a complement and companion to the Nielsen TV rating.”...
Jeff Domansky's insight:

I think we're going to see more of this kind of "crossover" between traditional and social media. All to the benefit of marketers.

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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers

Content Must be Engaging and Compelling to be Successful, Say B2B Marketers | Public Relations & Social Media Insight | Scoop.it
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality (52.6%) and custom content (49.2%).

This focus on storytelling may be why these marketers tend to see longer content formats and personal contact as more effective. Almost 8 in 10 consider case studies to be effective in engaging prospects and delivering message, with white papers (73%) and in-person events (72%) following. By contrast, formats such as advertorials (18%) and community threading (20%) are seen as effective by only a minority of respondents, presumably as they don’t allow for the same level of engagement....
Jeff Domansky's insight:

It's little wonder storytelling is on the radar for marketers because of its potential impact according to research. This is a must-read for content marketing and PR pros.

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About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social | Ragan

About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social | Ragan | Public Relations & Social Media Insight | Scoop.it
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents – the majority of whom hail from organizations that employ more than 100 people – said that social media tasks are assigned on top of current job responsibilities. 27% said they have an internal team that works exclusively on social media, while an additional 5% said they have both an internal department and use an outside agency or partner. Just 3% said they fully outsource all their social media efforts. That 3% figure reflects an apparent unwillingness to spend dollars – rather than time – on social media, a trend that was found by Reply! recently, in research examining SMB use of paid social media services.

The Ragan survey found that when it comes to tools used to measure social media, a 59% majority rely on free tools, while 35% use a combination of free and paid tools. Only 6% use only paid tools, the most popular of which are Hootsuite (31%), Radian6 (25%), and Vocus (17%). (Among free tools, Google Analytics and Google Alerts both easily lead all others.)...
Jeff Domansky's insight:

A valuable research report on social media tools, resources and trends.

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Just seven negative tweets can ruin a brand’s reputation | M&M

Just seven negative tweets can ruin a brand’s reputation | M&M | Public Relations & Social Media Insight | Scoop.it
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland.

The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network....
Jeff Domansky's insight:

Valuable market research for social marketers, PR and social strategists!

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The Haiku of Media Relations – Could Tweets be the New Press Release?

The Haiku of Media Relations – Could Tweets be the New Press Release? | Public Relations & Social Media Insight | Scoop.it
What if Twitter was not only a tool to distribute, seed and amplify messages and engage audiences, but also a tool to replace the press release?
Jeff Domansky's insight:

Twitter is already there. Just ask the media!

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Club de la Presse Bordeaux's curator insight, December 17, 2012 11:34 AM

Heureusement qu'on va avoir la démo de Gabrielle Denis ! Juste à temps ! MCC

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9 Steps to Pinterest Web Traffic Success | Social Media Today

9 Steps to Pinterest Web Traffic Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it
No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.

There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.

I write for five different blogs that cover a number of topics and I use my Pinterest account to publicize almost all of my posts. In jless than a year, Pinterest has leapfrogged sites like Twitter and StumbleUpon to become the number four referred to both of my sites behind Google search, Facebook and Google+ (yes there is value in Google+ if used correctly, but that is a topic for a different day)....
Jeff Domansky's insight:

Pinterest deserves a second look by all kinds of business. 

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It's not Twitter -- this is just the way the news works now | GigaOm

It's not Twitter -- this is just the way the news works now | GigaOm | Public Relations & Social Media Insight | Scoop.it
The way that inaccurate news reports about a mass shooting in Connecticut filtered out through social media has brought up many of the same criticisms as Hurricane Sandy -- that social media isn't an appropriate forum for journalism. But this is simply the way news works now.

If it seems like just yesterday that we were talking about how error-prone Twitter and other social-media outlets were during a crisis, that’s because it was almost yesterday — Hurricane Sandy, the last event to really stress-test the accuracy of real-time citizen reporting and “networked journalism,” happened just six weeks ago. Now, the shooting of six adults and 20 children at an elementary school in Connecticut has raised many of the same issues, since Twitter was filled with inaccurate reports about the incident. For some, this proves that social media is not an appropriate tool for journalism, particularly real-time news reporting. But I think it shows something very different: I think this is just the way the news works now, and we had better get used to it....
Jeff Domansky's insight:

Not just a new reality for media but a huge adjustment for PR and society too. 

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Club de la Presse Bordeaux's curator insight, December 17, 2012 11:36 AM

Ouf...après live test, le journalisme sort vainqueur !

Pour ceux qui le souhaitent, on peut faire faire une traduction

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Crisis at St. Louis U

Crisis at St. Louis U | Public Relations & Social Media Insight | Scoop.it
A crisis of leadership at St. Louis University became explosive after trustees were caught red-handed saying one thing and doing another.

...A letter written by the head of the St. Louis University Board of Trustees asking fellow board members to remain mum on the advice of a public relations firm was apparently leaked to students Saturday, causing yet another uproar among faculty.

The newest imbroglio came just days after University leaders and the school’s Faculty Senate appeared to have called a truce. On Friday the parties released a joint statement vowing to increase communication amid a time of discord on campus. The statement said the groups intended to engage in “more frequent and effective communications throughout the University Community.”...
Jeff Domansky's insight:

Lack of honesty and transparency accelerate SLU crisis.

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Create Personalized Music Slideshow Videos with Slidely


Via Robin Good
Jeff Domansky's insight:

Great reminder about Slide.ly from Robin Good. For personal storytelling, it's a really easy, fun and effective tool. 

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François Colin's curator insight, December 16, 2012 9:47 AM

Grâce à ce service, vous pouvez créer et sonoriser gratuitement des magnifiques slideshow. Soit en uploadant vos propres photos ou en les important à partir de vos réseaux sociaux. http://goo.gl/lujio

IMA-EDU.GR's curator insight, December 16, 2012 3:53 PM

Slidely είναι ένα web app που σας επιτρέπει να δημιουργήσετε εύκολα ιδιαίτερα εξατομικευμένων βίντεο slideshow μουσική που μπορεί να δημοσιεύονται και μοιράζονται για την κοινωνική μέσων μαζικής ενημέρωσης. Με Slidely μπορείτε τόσο των εισαγωγών όσο αγαπημένες σας φωτογραφίες από το Facebook, το Picasa, Instagram, Flickr, ή από την αναζήτηση στο Google Images αποτελέσματα ή μπορείτε επίσης να φορτώσετε τις δικές σας φωτογραφίες. Για το μουσικό κομμάτι που μπορείτε να αναζητήσετε και να χρησιμοποιήσετε οποιαδήποτε δημόσια audio track διαθέσιμο στο YouTube ή Soundcloud ή ανεβάστε το αγαπημένο σας τραγούδι.Slidely καθιστά εύκολο να εισάγει και να οργανώσει εισάγονται εικόνες σας με τη σειρά που επιθυμείτε, καθώς και να ελέγχουν την ταχύτητα με την οποία παίρνουν να εμφανίζεται. Δωρεάν για χρήση.

Nedko Aldev's curator insight, May 8, 2013 3:32 AM

add your insight...

 
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Surprise? Study reveals that people don't like social media marketing | Leaderswest

Surprise? Study reveals that people don't like social media marketing | Leaderswest | Public Relations & Social Media Insight | Scoop.it
This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users.  The results read like a best practice list from any other site.

What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
Jeff Domansky's insight:

This is a must-read for content, marketing and PR pros - an eye opener.

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How to Avoid Content Marketing Fatigue Geoff Livingston

How to Avoid Content Marketing Fatigue Geoff Livingston | Public Relations & Social Media Insight | Scoop.it
The great content marketing debate over quality information versus frequency raged on last week.

Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout.

It’s not enough to trudge through the hard times and make it to the other side. Sometimes the desert is wide and vast. Letting your content publishing wane and eventually go fallow becomes tempting.

Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times.

Back-up content empowers you to have a bad week, and throw out or refine content to meet a schedule....
Jeff Domansky's insight:

Geoff Livingston shares some useful tips for avoiding writing fatigue. Particulartly like his "repository" idea which works well for me.

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What The New Yorker Magazine Can Teach You About Content Marketing that Works

What The New Yorker Magazine Can Teach You About Content Marketing that Works | Public Relations & Social Media Insight | Scoop.it
You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works....

There’s something about a New Yorker article, isn’t there? It’s the humor, the depth and substance. The staying power. The storytelling....

Content marketing is here to stay. Why? The demand for content never changes. It is never limited. The only things that are limited are attention and distribution.

But, without an audience, content has no value....
Jeff Domansky's insight:

This is an epic article on the value of great content. Recommended reading.

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When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter

When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Media Insight | Scoop.it
So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
Jeff Domansky's insight:

"Best time to..." social media research studies are always fun and great for debate over drinks.

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How To Give A Tweet-Worthy Media Interview | Deirdre Breakenridge

How To Give A Tweet-Worthy Media Interview | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it
The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?...

That has dramatic implications for anyone who will ever be interviewed on television, since viewers will inevitably share some of the quotes from your interview on their social networks.

Knowing that in advance offers you a tremendous advantage. It allows you to plan your “tweet-worthy” quotes before your interview, giving you a lot of control over what the audience ends up sharing. On the flip side, it also means you’ll squander that opportunity if you speak in long sentences without natural break points....
Jeff Domansky's insight:

Thinking "social" can have positive payback in social media coverage from your media interviews.

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Consumers Value Personal Touch In Less Commoditized Industries

Consumers Value Personal Touch In Less Commoditized Industries | Public Relations & Social Media Insight | Scoop.it
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions, per survey results [download page] released in November 2012 by rbb Public Relations. But that connection is more important in some industries than others, and appears to matter more in industries where products are more complex and less of a commoditized.

For example, 76% of respondents say that an emotional connection is important from healthcare providers, with that connection built upon personal and proactive communications from the provider. Banking (63%) was next, followed by professional services (62%). A high proportion also value emotional connections when it comes to travel (56%), insurance (55%), auto (52%), technology (44%) and food (also 44%)....
Jeff Domansky's insight:

This report has some extremely valuable insight for marketers in specific industries. The implication is that a strong personal, emotional connection has a higher ROI.

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Global PR Investments Generally Flat, But Many Hop Aboard the Social Train

Global PR Investments Generally Flat, But Many Hop Aboard the Social Train | Public Relations & Social Media Insight | Scoop.it
Global investment in public relations (PR) is treading water, according to the latest Grayling Pulse Report, released October 2012. A plurality (41.7%) of in-house marketing and communications professionals surveyed from around the world report that their companies’ PR investments were unchanged in Q3 2012. The percentage who reported those investments to be down was virtually unchanged from the previous quarter (18.8% for Q3 vs. 19% for Q2), as was the proportion who reported an investment hike (20.1% v. 21.8%).

Overall, companies appear more willing to invest in project-based PR than in retained PR relationships. Only 8.8% of companies increased their retained PR investment in Q3, while more than double decreased those investments (24%). By contrast, respondents reported being as likely to increase as decrease their investments in project-based PR (17.8% vs. 18.9%)....
Jeff Domansky's insight:

Social media was the clear winner, up 43.5% in Q3 in this interesting research report.

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13 Step Blog Checklist to Make 2013 Your Best Year Ever | Heidi Cohen

13 Step Blog Checklist to Make 2013 Your Best Year Ever | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Want to make 2013 your best blog year ever? Did you know that there’s one really simple secret to succeed at blogging? Can you guess what it is? It’s so obvious many bloggers overlook it. The secret to blog success is: keep blogging.
Jeff Domansky's insight:

Heidi Cohen shares excellent blogging advice.

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Different types of wine | Visual.ly

Different types of wine | Visual.ly | Public Relations & Social Media Insight | Scoop.it
With over 1,300 different wine grapes out there how do you find wines you'll like? Discover similar tasting wines with this chart of almost 200 different types of wine. Organized by style and then flavor, it's easy to see the taste relationships and look for synonymous wines. A great exploratory tool for a wine lover....
Jeff Domansky's insight:

Timely! ;-)

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5 Reasons Your Social Community Is Shrinking | Social Media Today

5 Reasons Your Social Community Is Shrinking | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow.

It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why social media users decide to disconnect from a brand. Let’s take a closer look at the top 5 reasons why users choose to cut ties with brands on social media channels.
Jeff Domansky's insight:

Brand, marketers, content and PR pros face big challenges keeping consumers engaged.. 

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Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Fast Company

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Fast Company | Public Relations & Social Media Insight | Scoop.it
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits.

Print, TV, radio or out of home--they all served a single purpose: advertising a product or service. But now that ads and marketing are so easily avoided by consumers, every piece of communication from a brand needs not only to advertise, but also to serve as creative "content," worthy of talking about and sharing....
Jeff Domansky's insight:

Big problem: only 38% of marketers actually have a content strategy in place. 

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8 Ways to Tell Your Company's Story | exploreB2B

8 Ways to Tell Your Company's Story  | exploreB2B | Public Relations & Social Media Insight | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.

Here is our story and the eight questions that helped us share it....
Jeff Domansky's insight:

Really helpful business storytelling questions.

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Tools & Resources - Digital Storytelling

Tools & Resources - Digital Storytelling | Public Relations & Social Media Insight | Scoop.it
This site is a basic primer on using digital storytelling in a History course. This presentation is part of "Digital Humanities: A Hands-On Workshop" presented by the Center for History and New Media at AHA 2012 in Chicago.

Via José Carlos
Jeff Domansky's insight:

Really useful set of links & articles for storytellers & PR.

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