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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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13 Alternative Ways to Consume Your News

13 Alternative Ways to Consume Your News | Public Relations & Social Media Insight | Scoop.it

How we consume the news has changed dramatically over the years. With the rise of social and information networks like Twitter and Facebook, we now have access to our own crowdsourced news wires.

 

Add to that an army of applications reinterpreting the magazine and newspaper for mobile and tablet forms, and what we have is a news media renaissance that puts the reader's interests above all else. Should you prefer to discover news through social connections, you can turn to Flipboard, Smartr or XYDO. If you want to consume news from just the publishers you trust, then you'll likely develop an affinity for Pulse or FLUD. But if you'd rather your application tell you what to read, Zite may be right for you. And, we're just getting started.

 

What follows is a collection of 13 different apps and services that provide you with alternative ways to consume news....

Jeff Domansky's insight:

Great list! You're sure to find one that works for you.

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Dean Ara's curator insight, May 20, 2013 9:54 AM

A lot of good ways to consume information, freely available. 

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Social Media Don’t Sell. Get Over It!

Social Media Don’t Sell. Get Over It! | Public Relations & Social Media Insight | Scoop.it

Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website! During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer!

 

It echoed what I strongly believe and what I tend to recommend during my consulting with clients in the travel and hospitality industry. In essence, social media are an important part of the digital channels an organization needs to embrace, but they are mere “outposts” in your communication mix, part of a bigger, four-step approach which can be summarized as follows...

Jeff Domansky's insight:

Recommended reading! Fresh thinking about social media and expectations.

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German Grebenyuk's curator insight, September 26, 2013 7:41 PM

Now this is a slightly different opinion from what I’ve seen so far on Scoop.it. One thing that I can definitely agree with is that while social media is a valuable marketing communication channel and those who do not use can fall behind, social media is not a panacea! What article draws or attention to is that, firstly, you need to have some basis for discussion – a good product and good content to offer. Without it social media is just a waste of money. Secondly, communication needs to be precise and relevant, for instance why utilize Pinterest if none of your customers are using it? That is why  the author mentioned importance of strong email list.

Leish Snell's comment, September 26, 2013 8:26 PM
@German. I agree, this is one if the few articles on scoop-it that has taken a different approach regarding social media. Personally because we are faced all day every day with social media, (where ever we look we cant get away from it!) I have to disagree with this article and say that social media does sell. It is not because it is just there for consumers to see that's doing the selling, it is the people behind the company strategically planning their social media; in order to make it affective enough, which makes their product sell. I find it an interesting article however its all about the effort you put in and the commitment you are to place when wanting to get good results. Different tactics appeal and work well for different companies.
Melika Trott's comment, September 27, 2013 12:30 AM
I agree with German it is certainly very different to most of the other ideas about social media swimming around Scoopit. This is certainly a different perspective, and has some very good points about social indeed however im not entirely sure i agree with all of it.
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Influence marketing: What’s next? | Mark Schaefer

Influence marketing: What’s next? | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up.

 

So one viable alternative is to borrow somebody else’s pipeline.

 

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers.

 

Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way....

Jeff Domansky's insight:

Mark Schaefer offers up new ideas on influencers and suggests an interesting new approach. Will it be celebrity, advocates or influencers?

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The value of starting your own news brand — and sponsored content done right

The value of starting your own news brand — and sponsored content done right | Public Relations & Social Media Insight | Scoop.it

Nieman Lab: The value of starting your own news brand — and sponsored content done right: http://t.co/Hq8uMsQ9nV #journo #journalism


Via Andy Bull
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Andy Bull's curator insight, May 17, 2013 2:52 PM
interesting example of how a young journalist can create a personal brand through doing good journalism, and get a great job
Christine DeGraff's curator insight, May 20, 2013 6:18 AM

Very easy to do nowadays with tools like paper.li and RebelMouse.

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60 Mind-Blowing and Tweetable Social Media Stats

60 Mind-Blowing and Tweetable Social Media Stats | Public Relations & Social Media Insight | Scoop.it

Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!


Tell me the truth - is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook, Twitter, and Google+ has fundamentally changed the way we connect with our friends and brands in less than 10 years time. When I was in college, Facebook was a status symbol for students. Now, it’s one of the world’s biggest information highways. Join us to discover 60 of the most surprising stats we’ve encountered lately:

Jeff Domansky's insight:

Great stats for the primary social channels.

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The Social Media Advertising Ecosystem Explained

The Social Media Advertising Ecosystem Explained | Public Relations & Social Media Insight | Scoop.it

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

 

How can you solve this problem? Social media offers a solution....

Jeff Domansky's insight:

A new report from BI Intelligence analyzes: "the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market."

 

The overview gives you a good introduction and the links to numerous reports cited are invaluable for marketers, PR and content pros. Recommended reading.

 

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70+ epic social media case studies, stats, blog posts and more

70+ epic social media case studies, stats, blog posts and more | Public Relations & Social Media Insight | Scoop.it

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset. And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart. Read below for more…

Jeff Domansky's insight:

Here's another of Econsultancy's terrific social media resource lists. In particular, the social media case studies are well worth studying for lessons and learning.

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MyOwnWritings's curator insight, June 16, 2013 12:10 PM

Great article. However, if you need a #casestudy - feel free to Contact Us by clicking http://myownwritings.com/contact-us/#.Ub3jKethM1I #essay #customessay

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4 Innovative Ways to Use Web Video for Small Business

4 Innovative Ways to Use Web Video for Small Business | Public Relations & Social Media Insight | Scoop.it

You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you).

 

So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....

Jeff Domansky's insight:

Very practical tips to help you get web video working for your small business.

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Greg Jordan's curator insight, May 19, 2013 8:24 AM

Here's a few good ideas on how to use video  in your business

wanderingsalsero's curator insight, May 20, 2013 12:55 AM

All good ideas. 

 

A dance studio could ask students to make a "Vine" (a brief "Twideo") video after an evening of using some cool moves (learned at the studio) on the dance floor on Saturday night.  Put a 'plug' in for the studio.  That would be great advertising for the studio.

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing.

 

Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible.

 

Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here....

Jeff Domansky's insight:

Joe Pulizzi shares his content marketing insight from 15 years experience.

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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | Public Relations & Social Media Insight | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....

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How I Use Social Media To Drive Traffic to My Latest Blog Post

How I Use Social Media To Drive Traffic to My Latest Blog Post | Public Relations & Social Media Insight | Scoop.it

Traffic is the lifeline of a blog; if you don’t have it, you don’t exist. Most people rely on the mighty search engines for their traffic. But there are other ways of getting traffic to your blog by utilizing the power of social media. The role of social media sites is front and center when it comes to driving traffic to my site.

 

The most popular ones include; Facebook, Twitter and LinkedIn in descending order in terms of traffic. This means that Facebook is the biggest traffic referrer to my site, other than the search engines. But how do I really do it?...

Jeff Domansky's insight:

Good look at basic networking using social media to drive traffic.

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Jeff Domansky's curator insight, May 19, 2013 4:36 PM

Practical tips on how to generate blog traffic from your social media networks.

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5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics | Business 2 Community

5 Signs Your Social Media Campaign Goes Against Permission Marketing Basics | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...As you see, the deeper one looks into permission marketing basics, the more it becomes obvious that social offers a lot of room for deviation from these. Could it be that, on the one hand, following someone on Facebook means giving them a permission to talk to you, but, on the other hand, could this be just like subscribing to a TV channel with interrupting ads?

 

Why social is NOT ALWAYS permission marketing Now, one important remark: permission marketing is gradual in nature.You approach a prospect step by step, getting permission after permission, until you are allowed to actually sell stuff to them. A good analogy would be a person attempting to sell something in the street. If you just stop a passerby and tell them “buy a toaster from me”, they never will. However, if you ask “would you care for a free toast?” they might say yes, and then you could start pitching the toaster at some point....

Jeff Domansky's insight:

 All about the perils of permission marketing...

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If I Were Starting Social Media from Zero | Business 2 Community

If I Were Starting Social Media from Zero | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished.

 

Why is this significant? Social sharing is what is known as “social proof.” It’s evidence that your site is active and worthy of the attention of new buyers that happen to be passing through. Not knowing if this action was recoverable, I settled into the realization that I may have to simply move on and start fresh. While the problem was resolved, the incident got me thinking about what I would do if my entire online presence vanished – what then?

 

So, here is that plan. It has lessons for businesses that are new to social media, as well as for the rest of us that can (and should) do more of what needs to be done to ensure the online relevance of our businesses in a digital world that is now driven by the customer....

Jeff Domansky's insight:

what if you had to start over again in social media? What would you do differently? Why? How?

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What’s Changed, What Hasn’t in Media Relations | Business 2 Community

What’s Changed, What Hasn’t in Media Relations | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...one quick glance at your computer screen or smartphone will tell you that the news media has changed enormously in the last 10 years. What began as two separate worlds – “ traditional media” and “online media” – is now thoroughly and completely transformed into one seamless media landscape that continues to morph and change as new technologies come online and users discover new ways to engage.

 

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities....

Jeff Domansky's insight:

Here are five things that haven’t changed about media relations, and then five things that have...

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The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog

The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions What am I going to focus on? What should the branding and design be like? What should I develop it on? The list goes on.

 

If you do mean business then you need to create the right framework and foundation for your blog. A framework for the future Sometimes a little thought, the right framework and resources can be time saving and stress relieving in the long run.

 

Here are 10 key building blocks to get you started....

Jeff Domansky's insight:

Really good read and reminder about blogging and social business fundamentals.

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Embed Your Biz Stories Anyway With Cowbird's New Function

Embed Your Biz Stories Anyway With Cowbird's New Function | Public Relations & Social Media Insight | Scoop.it
Cowbird has been used by the National Geographic and other outlets as a storytelling tool

Via Karen Dietz, Cendrine Marrouat - SocialMediaSlant.com
Jeff Domansky's insight:

Storytelling tool worth a look.

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Karen Dietz's comment, May 24, 2013 5:15 PM
HI Barbara and thanks for your input! When Cowbird originally came out, I too thought it would not work for business folks so have ignored it. I thought the focus on personal stories not related to business wouldn't work. I really didn't think Cowbird would be attractive to businesses because of the type of stories people were sharing plus the stories stayed on Cowbird's site. But because they've added new functionality where you can now embed your stories on your website, blog, etc. I think businesses could use it today. The best business stories are personal. I've poked around Cowbird and it seems a simple enough tool to use so I think biz folks could definitely leverage it now to their advantage. I am sure businesses will come up with creative ideas for how using this tool if they want.
Jeff Domansky's comment, May 24, 2013 6:32 PM
Hi all, I agree Cowbird is not for most businesses yet. But imagine if your business wanted to connect with customers and encourage them to share their personal stories in a contest, to illustrate a concept or support a charity? I'm with Karen. It's not the tools, it's the creativity that counts.
Karen Dietz's comment, May 24, 2013 7:08 PM
Yeah, great idea Jeff! Sort of like Pinterest.
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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | Public Relations & Social Media Insight | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

Via Ally Greer
Jeff Domansky's insight:

Liked these tips. Very practical.

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Randy Bauer's comment, May 18, 2013 11:56 AM
Thanks Ally for passing this along. Very concise article on the lean content creation and curation.
James Dean Waryk's curator insight, May 18, 2013 1:39 PM

This is an experiment

Marilyn Korhonen's curator insight, June 20, 2013 10:13 AM

This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message. 

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20 Most Creative And Unusual Bookshelf Designs #inspiredbydesign

20 Most Creative And Unusual Bookshelf Designs #inspiredbydesign | Public Relations & Social Media Insight | Scoop.it
Bookshelves are designed in our homes, schools, offices, libraries and companies to keep books, office files and other documents at place. Today, bookshelf is not just a piece of furniture rather it has also taken a form of art.

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Pure fun.

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Artenelpozzo's curator insight, May 21, 2013 6:27 AM

un' idea originale, sembra cop3 di star wars!

Brian S's curator insight, May 24, 2013 3:00 AM

Pretty neat way to store your books!

Fran Mes's curator insight, May 25, 2013 12:46 AM

Love these quirky and creative ideas

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3 Tips for Winning at Brand Storytelling With Webisodes | Business 2 Community

3 Tips for Winning at Brand Storytelling With Webisodes | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change.

 

From this unlikely pairing came little programs that, when viewed together, make up an episodic web series, or webisode. Webisodes share some of the attributes of each of their media parents; yet they also bring a whole new generation of brand storytelling opportunities to life. It’s this pedigreed combination of the web and television that some big brands are experimenting with as a way to provide distinctive and uniquely engaging content to consumers. As one of the most engaging forms of branded content, the episodic web series has a lot of appeal.

 

For example, just like a TV miniseries or a series of books, a good web TV series can help forge an ongoing relationship with target consumers: Once viewers have been drawn in by the entertainment value of a webisode, they’re likely to stick around to see what happens next — and to visit related YouTube channels, Facebook pages, or other touch points that are part of your branded environment. They’ll get to know your brand a little better. They may even start to like it more than they realized....

Jeff Domansky's insight:

How webisodes work wonderfully for business storytelling.

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Karin Bellantoni's curator insight, August 17, 2013 10:23 AM

no excuse for not telling your story!

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Two Ways to Motivate Employees to Do Content Marketing

Two Ways to Motivate Employees to Do Content Marketing | Public Relations & Social Media Insight | Scoop.it

Most businesses need employee participation to create quality content. Two methods to leverage the content marketing potential of employees....

 

In order for most businesses to create a lot of high quality content, employee participation is necessary. I’ve said many times, no marketing department is big enough to produce all the content it needs. Additionally, consider that in most businesses the marketing team is not comprised of domain experts.

 

Here’s what Forrester Research says on this topic: “Today’s B2B buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver. They are finding this content in an ever-expanding number and variety of channels.” The way I see it, there are two primary methods to harness employee involvement in a social business. One involves a carrot and one involves a stick....

Jeff Domansky's insight:

Will it be the carrot or a stick when it comes to getting employees to help your business do better content marketing?

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CIM Academy's curator insight, May 20, 2013 4:59 AM

Don't forget the internal stakeholders.

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What Social Fragmentation Means for Marketers

What Social Fragmentation Means for Marketers | Public Relations & Social Media Insight | Scoop.it

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences....

 

Recently, Champs Sports, ESPN.com, General Electric, and Cole Haan, among others, added their Tumblr addresses into display and TV ads. Tumblr has been a destination that's "on the up" for some time, having now grown to over 102 million blogs, so this brand attention isn't surprising. Media fragmentation - consumers accessing digital sites from an increasingly diverse set of screens - is well-acknowledged. But now we have social fragmentation as well. B2C social is no longer just Facebook and Twitter.

 

For brands looking to drive awareness in the consumer space, it's a social patchwork of Facebook, Twitter, Instagram, Tumblr, Pinterest, and YouTube - each with its own zeitgeist and rules of engagement. Social fragmentation has resulted from consumers having myriad interests, flitting from place to place, following friends, following trends, following celebrities, leaving cohorts they are "done" with, and moving on to fresh groups and new identities.

 

And everywhere, there are literally thousands of brand messages a day competing for their attention. Brands must be consistent, clear, and memorable to stand out in the cacophony of messages being delivered to these fragmented audiences hanging out on multiple social platforms.

 

In the "old" days, brands could run campaigns on their websites/microsites, use offline and online paid media to drive traffic, and consider that to be "digital mission accomplished." Then, brands could safely add in Facebook and Twitter and consider their social plans nailed. No more. So what are some practical choices available for marketers to deal with social fragmentation?...

Jeff Domansky's insight:

Great tips to help you navigate through the waters of social media fragmentation.

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Don’t Get Burned by an Inadequate SEO! | Business 2 Community

Don’t Get Burned by an Inadequate SEO! | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo"...

 

...Confession: I really struggled to find the word “inadequate” to describe the SEO work that I’m talking about. I started with “incompetent”, thought about “lousy”, “deficient”, “unqualified” and “incapable”, and then finally landed on “inadequate”. I’m trying to use a term that includes some innocent deficiencies, and that doesn’t imply a conscious effort to scam.

 

Tell-tale signs of an inadequate SEO

 

Here are a few things that I’m spotting as I review the SEO work that’s been done for our clients prior to their coming to us for help. These are the things that have hurt our clients, and sometimes our clients have been the last to figure it out....

Jeff Domansky's insight:

How to get the SEO results you need and what to look out for.

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How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community

How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively?

 

Know Your Audience

 

Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....

Jeff Domansky's insight:

Basic tips to help you bring video into your content marketing. 

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Content and media evolutions that scare me

Content and media evolutions that scare me | Public Relations & Social Media Insight | Scoop.it

Not that long ago we started distinguishing between owned, earned and paid media but how real was that? Media evolutions that scare me....

 

If you’re looking for tips and tricks regarding the evolutions in brand journalism and the usage of content marketing (oops, I used the term) in branding and PR, don’t read this. If you want an opinion (mine, that is) on the dangers of some content and media evolutions, read on. I have a good friend who’s quite cynical, even more than I am. He sees marketing as lying and making people pay too much for products. I can’t even blame him.

 

As a former journalist and publisher but at the same time a marketer, I’m in a constant state of duality regarding the role of both journalism/media on one hand and marketing on the other. And in this “digital and social age” it’s getting worse. If you know part of the role of a publisher (read on) you’ll understand that duality. Also look at the number of journalists becoming “content marketers”. Are there still journalists in fact?

 

I never read a story about a “content marketer” becoming a journalist. Especially phenomena such as brand journalism (for later blog posts) and converged media confuse me in an ‘ethical’ way. Marketing is business. Brands are business. Media is business. Brand journalism is business. If media converge, do we still have credible media? Each time I preach people-centric and human marketing, I hope you keep that in mind. We are not doing business for a greater moral cause (although we can, more than ever)....

Jeff Domansky's insight:

thoughtful reflections on content marketing, journalism and how they mix, conflict and interact.

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Next-Wave Content Creation Strategies for the End of the Online Ad Era

Next-Wave Content Creation Strategies for the End of the Online Ad Era | Public Relations & Social Media Insight | Scoop.it

Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era....

 

Over the past month of speeches and appearances, I’ve heard two questions more often than any others:

 

1. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do?

 

2. Once all brands have started embracing content marketing, what happens then?

 

What’s interesting is that the answers to these two questions go hand in hand.... 

Jeff Domansky's insight:

Joe Pulizzi answers several provocative content marketing questions.

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