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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How To Create The Perfect Corporate Facebook Page | Corporate Eye

How To Create The Perfect Corporate Facebook Page | Corporate Eye | Public Relations & Social Media Insight | Scoop.it
Getting started on Facebook - guide to making your corporate Facebook page a success...

 

The days of Facebook being just a ‘new idea for businesses to try’ are long gone, as Facebook has now become one of the essential marketing tools of any self respecting business. But simply creating a Facebook page for your company is only the first and easiest step, and turning your page into a lead generating haven can seem like an uphill battle. But if the correct measures are put in place, your page should become a lead magnet in no time. Simply follow this step by step guide to create the perfect corporate Facebook page...

 

[This is a nice simple guide to creating a Facebook page for any size business ~ Jeff]

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Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon

Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon | Public Relations & Social Media Insight | Scoop.it

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

 

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

 

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...

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Maximize Your Blog’s Photo Power | Heidi Cohen

Maximize Your Blog’s Photo Power | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.

 

11 Places to use photographs on your blog

...Photographs permeate blogs. To maximize your blog’s photo power, start by examining all of the places where images support your blog’s content. Here are eleven blog locations where photos are useful....

 

7 Blog photo sources
Once you determine what type of photographs you want to use on your blog, you need to select appropriate images. Regardless of what type of blog you have, B2C, B2B, not-for-profit, solopreneur or personal, here are seven sources of photographs....

 

[Practical tips for better visual impact in your blog and content marketing ~ Jeff]

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15-Seconds Blog: P4: Petraeus, Presidents, Politics and the Press

Key question: Did Petraeus resign quickly enough?

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13 Of The Best Tools To Create Infographics

13 Of The Best Tools To Create Infographics | Public Relations & Social Media Insight | Scoop.it

Visual information is popular these days, and there are now many tools to help students create infographics. This post lists three infographic creation tools but also goes one step further. It provides ten data sources that you may use. 

 

Data is a key part of an infographics. Having this list of ten data sources opens up possibilities for students to create a more polished infographic which combines data and visuals.

 

[Good snapshot of infographic tools and data resources ~ Jeff]


Via Beth Dichter, Jenneil Peters
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How To Start Curating Content: Tips and Tools Advice from Amy Schmittauer

Robin Good: Amy Schmittauer has some good basic tips if you are new to content curation and are curious to know which tools you could use to get your feet wet.

 

In this yet undiscovered three-minute video from this past summer, Amy introduces and explains the pros and cons of using Paper.li, Storify and Google Alerts.

 

Useful for beginners. Informative. 7/10

 

Original video: http://www.youtube.com/watch?v=1iSRd8mK5KI&feature=colike

 

[Just the curation basics ~ Jeff]


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4 potential PR uses for Newsle | Arik Hanson

4 potential PR uses for Newsle | Arik Hanson | Public Relations & Social Media Insight | Scoop.it
Earlier this year, my friend and colleague Heather Whaling turned me on to a new tool: Newsle.

 

For the uninitiated, Newsle is like Google Alerts for individuals and media hits. A great way for you to track friends, colleagues, competitors and journalists who are in the news (or creating the news).

 

In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book and Facebook friends as they pop up in news stories and articles across the Web. The best part? Newsle will send you an email with this information when your friends or colleauges are in the news–so you know just about as soon as they know (it seems).


OK, I know, this might not seem particularly helpful, but consider the following ways Newsle might help you and your PR effort...

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Social Media Metrics: Separating Vanity From Valuable | Simply Zesty

Social Media Metrics: Separating Vanity From Valuable | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
With so much data swimming around, knowing which metrics to pay attention to can be difficult. Knowing which ones matter to your company and which ones are simply vanity metrics is important if you are to improve your social media efforts...

 

No matter what industry you’re in, data will always play a key part. Data provides certainly and cold, hard facts that can help businesses thrive. It’s no surprise that by their very nature, the Web and social media have sped up the progress of analytic tools, becoming faster and more accurate. It’s why the majority of social media sites offer up their own analytics tools and why there are many so many are looking for real stats to work from.


Yet sometimes having a lot of data at your fingertips can be a hindrance. Our analytics can be filled with so much data that it can be difficult to determine what data is useful. It can be dangerous to take one metric on its own at face value so a combination of different metrics can help paint a picture of how well your social media activity is going.


Type of Metrics
There are a number of different engagement types out there, but here are the ones you should keep in mind when you’re devising a strategy....

 

[Simply Zesty provides an excellent overview of social media measurement metrics. If you're serious about measuring ROI, this is a must-read. ~ Jeff]

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Timing is Crucial in PR Pitching | Cindy Ronzoni

Timing is Crucial in PR Pitching | Cindy Ronzoni | Public Relations & Social Media Insight | Scoop.it
Cindy Ronzoni had to refrain from her normal duties as a publicist during Hurricane Sandy. She knew that there are just some days you can't do your job and that it's being responsible by not contacting the press during national disasters.

 

...The point I am trying to make with this post is that there are just some days that you can’t do your job, and that’s okay. Would it have hurt if I sent out a general media pitch? Probably not. Would my pitch have been read during that time? Probably not. Was the news I had to communicate a top priority in the events of the world? No.

 

So to all those publicists in training reading this post, please be mindful of the news cycle. Refrain from general product pitches during such times as a national disaster, a Presidential election and mass shootings. By not bothering the media during these times, you’ll gain respect as opposed to the real possibility of losing face with them....

 

[Great reminder that timing is everything when it comes to media relations ~ Jeff]

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The Top Ten Social Media Agencies In The World | Simply Zesty

The Top Ten Social Media Agencies In The World | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
With so many agencies dotted across the globe, there are many great examples of agencies embracing social media and using the different platforms to its full potential.

 

Behind every great campaign is a great agency that has worked tirelessly to make it a reality and thanks to social media, the efforts of an agency in one country can be seen and appreciated by others in many different countries. Social media has been the driving force behind this, meaning many others can be inspired by an agency’s work and realise what’s possible.


However, that said, there are many agencies dotted across the globe all offering great services, but which ones are at the top of their game, offering creative and useful solutions for brands? Here are the ten global agencies we think are at the peak of their powers. We should note that this list is in no particular order as narrowing the list down to ten was hard enough....

 

[Here's a really great look inside tennis best social media agencies ~ Jeff]

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LinkedIn Endorsements Changes Everything. Here's Why | Inc

LinkedIn Endorsements Changes Everything. Here's Why | Inc | Public Relations & Social Media Insight | Scoop.it
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure.

 

For years, LinkedIn has offered recommendations as a way to get support from fellow professionals and businesses. If you received recommendations from other individuals, you garnered credibility, and were more likely to show up in searches.

But now, LinkedIn's endorsements are much easier to get. It takes someone seconds to vouch for one or more of your particular skills, versus the 10 minutes to 15 minutes a recommendation might take. In today's time-starved world, this is a critical difference. LinkedIn hasn't released numbers yet, but if you look at several profiles, it's clear that in just a few weeks, many users have generated way more endorsements than five years worth of recommendations....

 

[Worth noting for potential social media strategies ~ Jeff]

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15-Seconds Blog: Playing the Trump Card

15-Seconds Blog: Playing the Trump Card | Public Relations & Social Media Insight | Scoop.it

Lots of people have their hair on fire over provocative comments made by Donald Trump after the election.

 

Trump says he has no regrets for going on a Twitter rant after the election calling the Obama win "a travesty" "a total sham" and "a disgusting injustice." The Donald really needs to learn how to not hide his feelings.

 

NBC News anchor Brian Williams wasn't buying it saying on the air: "Donald Trump, who has driven well past the last exit to relevance and veered into something closer to irresponsible here, is tweeting tonight."...

 

[Quick! Hit the irrelevant button. ~ Jeff]

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I'd suggest InfallibilityGuy | RepMan

I'd suggest InfallibilityGuy | RepMan | Public Relations & Social Media Insight | Scoop.it
Proving once again that first-mover status isn't as important as getting it right, the Vatican recently announced that Pope Benedict XVI will begin tweeting before the end of the year.

 

[His Holiness' Twitter handle is not yet decided but here's a few suggestions: @HH @NotHim @OMG @MysteriousWays ~ Jeff]

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Marketing, Corporate Lifecycles and Investor Relations | Corporate Eye

Marketing, Corporate Lifecycles and Investor Relations | Corporate Eye | Public Relations & Social Media Insight | Scoop.it
Applying the product lifecycle curve to investor relations to understand how The Street views your company...

 

...The interesting thing about the product lifecycle is that it has applicability to a number of other things, corporate lifecycles included. Stop thinking about products and substitute corporate development and the graph doesn’t change. Where this is of interest to investor relations professionals is in the type of investors each phase of the cycle attracts. Set out below is the same graph with investor segments sketched in....

 

[Interesting POV on investor relations ~ Jeff]

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What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide

What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide | Public Relations & Social Media Insight | Scoop.it

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.

 

This begs the question, “What is a reasonable amount of quality content to expect from a nonprofit communicator?”

 

What’s reasonable for you will be way too much for some and way too little for others. Figuring out what’s reasonable depends on several factors....

 

[Great question from Kivi Leroux Miller with great answers too ~ Jeff]

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The world of shopping is moving online - 5 Innovative Examples | Simply Zesty

The world of shopping is moving online - 5 Innovative Examples | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
While more and more consumers make the move from the real world to online retail and e-commerce, we have a look at five examples of where the world is going...

 

The high street has been under threat for many years from the emergence of the Internet, but although many have predicted doom, people have continued to shop in the real world in surprising numbers. Roughly two decades after the Internet first starting gaining traction, a cruel combination of factors are emerging that will pretty much disrupt every retailer that lives on the high street.


Technology is at the heart of these changes, mainly a mixture of mobile, social media and cloud technologies are coming together to cause what I predict will be a year of huge turmoil for shops, brands and retailers that have been around for as far back as our memories stretch. Here is why the high street is about to change in front of our eyes over the next couple of years....

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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Marty Note
Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

 

[Excellent tips ~ Jeff]


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New Digital Trends, The Age Of Mobile, Human Curation: The Decline Of Google News

New Digital Trends, The Age Of Mobile, Human Curation: The Decline Of Google News | Public Relations & Social Media Insight | Scoop.it

Here are some excerpts from this interesting article published on PandoDaily:

"Some publishers – namely AP, AFP, and Rupert Murdoch – have long taken umbrage with Google, whom they have accused of leeching off of newspapers’ content. Cantankerous Murdoch has called Google “content kleptomaniacs.”

 

Now, politicians and newspapers in Europe and South America are engaging in fresh revolts. 

Their reasoning: When Google News offers a headline and part of the first paragraph of a story, users are less inclined to click through to read the actual article.

...

One possibility is that Google News is in decline because of converging digital trends that are lessening its influence. The Web’s big shift to mobile coupled with the explosion of social sharing, the increasing importance of human-powered curation, and tougher competition may be making the now old-school aggregator less potent.

 

There are a lot of strong forces at play in the ever-tumultuous news industry that could compromise Google News’ dominance. First, we now live in the Age of Mobile, and it’s not clear how well Google News performs on smartphones. From its iOS search app, the “News” tab does sneak into the homescreen, in the form of a button in the bottom-right-hand corner, but it is not especially prominent. 

...

Another challenge for Google News has been the emerging mania for curation. Spotify founder Daniel Ek said that the next step in the music company’s evolution will be helping people “make sense” of the abundant content.

He flagged the Pinterest-led curation wave as an important phenomenon. Pinterest proves that a mix of algorithms and human judgement can provide a superior content consumption experience.

 

Indeed, there’s evidence to suggest that many Web users are becoming more curatorial in their consumption habits, a point supported not only by Pinterest’s rise, but also by the growing prevalence of services such as Foursquare’s “Explore” feature, Twitter’s “Discover” section, Reddit, HotelTonight, Longform, Longreads.

...

As mobile and apps accelerate the proliferation and accessibility of content, it’s likely that we’re going to rely more heavily on filters to navigate this era of abundance.

 

Finally, these days Google News just faces much more competition than ever before, from startups, apps, websites, and even traditional publishers, who have become more digitally savvy. Now that we’re in an era in which reading on smartphones and tablets is a norm, apps such as Flipboard, Pulse, Feedly, Prismatic, Zite, Flud, and Sumly, just to name a few, are all vying for attention, providing news reading experiences that are not only competitive with Google News but also better looking.

...

This means that readers have more, and sometimes better, options for discovering and reading news, and publishers have other viable traffic-generating options. Perhaps that is why publishers in Europe and Brazil are acting now to slay the search beast. They sense a vulnerability that Google News didn’t have even a year ago..."

 

Read full and long article here:

http://pandodaily.com/2012/11/10/newspapers-take-aim-at-google-news-again-maybe-because-theyre-no-longer-scared/

 

 


Via Giuseppe Mauriello
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Storytelling on the Contact Page of a Company Website? | Lou Hoffman

Storytelling on the Contact Page of a Company Website? | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

...If you bring qualified traffic (prospects, job candidates, etc.) to your site and they like what they see, they want to know how to contact you. Yet, few companies capitalize on this real estate to tell their story and continue fortifying the brand.

 

You do have to be conscious of making it easy for the user. If someone clicks for the contact page, you don’t want the experience to turn into a “Where’s Waldo?” episode.

 

Still, there are simple ways to balance contact information with applying storytelling techniques to the page.

 

You can see how we approach this on our own contact page below....

 

[A smart, simple way to add value to your content page with some creative storytelling. ~ Jeff]

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The Flack: Media Walls Crumble: Brands Benefit

The Flack: Media Walls Crumble: Brands Benefit | Public Relations & Social Media Insight | Scoop.it

Nowhere was the wall between editorial and ad sales as high nor as impenetrable than at mainstream news organizations.

 

Who can forget the maelstrom that erupted in 1999 when one esteemed journalistic enterprise the Los Angeles Times blurred those lines by publishing a 168-page special Sunday magazine issue devoted exclusively to the city’s new sports arena, the Staples Center? It was an ad-brokered deal.

 

The Times's respected media critic at the time David Shaw recounted the ethical breech (and the newsroom turmoil it caused) in a 30,000-word critique titled "Crossing the Line." Many other media pundits echoed Shaw's distaste for this egregious church-meets-state no-no.

 

My how things have changed! In an era when display and classified ad revenue at nearly every paper-driven media organization has fallen off the fiscal cliff, and the CPMs at Web-based media have failed to quickly fill the void, publishers have resorted to new and creative ways to blur the lines between advertising and editorial to enhance "ad" revenue. (Shaw, who passed away in 2005, would likely not be pleased.)...

 

[Peter Himler offers an in-depth look at the crossover between editorial and advertising, trends and impact of social media. ~ Jeff]

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Ranking the Global PR Agencies in Social Media | Lou Hoffman

Ranking the Global PR Agencies in Social Media | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Every PR agency claims social media expertise.

 

As the “train wrecks” demonstrate, it’s not always true.

With this in mind, Sociagility has rated how global PR agencies perform in applying social media to themselves for the second consecutive year.

 

To put science behind the quest, Sociagility uses what it calls the PRINTTM methodology to rank the global PR agencies across four channels: Website, Facebook, Twitter, YouTube...

 

[Check out Sociagility's interactive scoreboard for an in-depth look ~ Jeff]

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Saturday Morning Cartoon: What’s Opera, Doc?

Saturday Morning Cartoon: What’s Opera, Doc? | Public Relations & Social Media Insight | Scoop.it
One of the most iconic animated shorts of all-time: What's Opera, Doc?

 

One of the most iconic Looney Tunes/Merrie Melodies segments ever, “What’s Opera, Doc” features Bugs Bunny vs. Elmer Fudd, inspired by Richard Wagner’s “The Ride of the Valkyries.”


I’d wager to say that the source score is one of the most well-known pieces of music in the world – made even more famous by this 1957 animated short.


In an hour or so, you’ll have “Kill da Wabbit” playing over and over and over again in your head.


Trust me.

 

[Gotta admire the creativity of these early Bugs Bunny cartoons. Ahh, the fun and joy of YouTube ~ Jeff]

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How Design Bloggers Are Taking On Pinterest And Tumblr

How Design Bloggers Are Taking On Pinterest And Tumblr | Public Relations & Social Media Insight | Scoop.it
It's all about visuals....

 

The young, social-media crowd wants to take in design and decorating inspiration almost exclusively in one way: through photos.


As magazines once saw readers head to the internet, now design bloggers are losing their audiences to Pinterest, Tumblr, and Instagram, sites made for photo-sharing.


But some design bloggers have figured out a way to rise above the fray and attract traffic because of their clear focus, beautiful photography, and DIY posts....

 

[If you're not using visuals, here not competitive ~ Jeff]

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10 Items For Your 2013 Stategic Plan | Social Media Strategy | Sally Falkow

10 Items For Your 2013 Stategic Plan | Social Media Strategy | Sally Falkow | Public Relations & Social Media Insight | Scoop.it

We are rapidly approaching the end of the year and I'm already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for  your 2013 strategic planning....

 

[Sally Falkow shares a valuable list of elements to consider for your PR, marketing or social media plan. ~ Jeff]

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Big Brands Are Pouring Money Into Their Own Custom News Sites

Big Brands Are Pouring Money Into Their Own Custom News Sites | Public Relations & Social Media Insight | Scoop.it
The future of branding....

 

On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They're producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their own specialized websites.


It's a way to present a carefully crafted message to consumers, and change the way traditional media interacts with companies. Content marketing overall has become at least a $16.6 billion business, and these sites are taking a growing share....

 

[Why is content marketing working for big brands? Simple. They're producing news and using it to connect with customers. ~ Jeff]

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