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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Move Over Instagram, Tadaa Has Arrived!

Move Over Instagram, Tadaa Has Arrived! | Public Relations & Social Media Insight | Scoop.it

Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements?

 

...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw…

 

What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger.  The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....

Jeff Domansky's insight:

Here's a helpful look at a new competitor to Instagram. Tadaa is definitely worth exploring.

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9 Amazing Content Curation Resources | Heidi Cohen

9 Amazing Content Curation Resources | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, for creating content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.

 

Content curation as part of content marketing strategy – 3 Facts

 

Almost 60% of content marketers use some form of content curation according to Curata’s 2012 B2B Marketing Trends Report. Doing curation well can give you a competitive advantage because it’s a low cost way to expand your content marketing offering....

Jeff Domansky's insight:

Here's a good perspective on curation from Heidi Cohen.

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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | Public Relations & Social Media Insight | Scoop.it

Learn how to update your PR strategies and tactics to make it more effective, more modern, and more inbound. ...

 

The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity? Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century....

Jeff Domansky's insight:

Quick read and useful strategic PR thinking.

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Seven Reasons Content Marketing is Not Right for Your Brand | Trevor Young

Seven Reasons Content Marketing is Not Right for Your Brand  | Trevor Young | Public Relations & Social Media Insight | Scoop.it

... The issue with trends such as this one – the explosive growth of using content as a marketing strategy – means there will be companies that jump onto the bandwagon because, well, everyone else is doing it.

 

But it’s not a good idea if your corporate heart isn’t fully into the concept. Just because you can create your own content for distribution online doesn’t mean you should. Here are seven reasons that might be the case with your brand....

Jeff Domansky's insight:

Trevor Young reminds us content marketing is not for every business.

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How to Design Amazing Images For Your Social Media Profiles

How to Design Amazing Images For Your Social Media Profiles | Public Relations & Social Media Insight | Scoop.it
Creating compelling visual imagery for your social media profiles has never been more important for your brand. ... graphic design plays an important role, not only in building brand awareness and recognition, but also attracting the user’s attention. Because of this, marketers and social media managers should have a basic understanding of graphic design, especially design that works where your social audience spends most of their time: online and on mobile devices. When graphics are used consistently over various platforms, customers may view it several times over, in turn generating more brand recognition. Social media imagery is essential to getting people to follow you, so here we will provide you with a few tips on how to create the best imagery for your posts....
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Communicators: There’s Opportunity Even With a Declining Newspaper Industry | PR News Blog

Communicators: There’s Opportunity Even With a Declining Newspaper Industry | PR News Blog | Public Relations & Social Media Insight | Scoop.it

...the shrinking newsroom doesn’t mean doom for the PR profession. According to Pew, there are many other new players producing content that “could advance citizens’ knowledge about public issues”—such as Kaiser Health News, Insidescience and the Food and Environment Reporting Network. And whatever sector you’re targeting (for-profit or nonprofit), there is a trove of Web sites that can serve as a conduit to your audiences and constituents.

 

Social media is also filling the void. In an admixture of the old and the new, using social channels to spread the word plays into how people have gravitated toward news and information since we crawled out of the ocean: learning from our friends and family. Social networking, the report added, is now a part of this process: 15% of U.S. adults get most of their news from friends and family this way, and the vast majority of them (77%) follow links to full news stories....

Jeff Domansky's insight:

Smart PR people know how to create their own opportunities.

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4 Social Media Trade Show Marketing Tips | Small Business Trends

4 Social Media Trade Show Marketing Tips | Small Business Trends | Public Relations & Social Media Insight | Scoop.it
If you’re not using social media marketing to improve your trade show success, then you’re missing out on big opportunities. Follow these four social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas....
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ABC News Social Producer on Breaking the News on Social Media

Given the speed of the news cycle and the time needed video news production, social media is "the first way we break news now," says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW.
Jeff Domansky's insight:

Lots of valuable insight into why TV may now be best described as "social TV" especially breaking news in social channels. The only concern is the continued need for editorial judgment, overiew and accountability in the rush to break news first. 

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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | Public Relations & Social Media Insight | Scoop.it

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace....

Jeff Domansky's insight:

Marketing and PR pros...  Great read!

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Liz Reid's curator insight, August 22, 2013 4:04 AM

This article highlights the current state of marketing, and the need to change, adapt and look to the future in order to implement successful marketing strategies. For example, there is a serious need to adapt and change marketing strategies in line with changes in a companys' consumers. Too often companies carry on as they always have because it was successful at the time. However, in our increasingly fragmented and digitalised society, brands must keep up with these changes in order to stay popular or trusted. It is also necessary to converse with consumers. No longer can all brands be successful with top-down, authoritarian communication. They must involve consumers in brand discussions in order to make progress. For example, many chip brands have created campaigns where consumers suggest new chip flavours that could potentially be put into production. This demonstrates including consumers in a brand's discourse and giving consumers the chance to influence a brand's image. These are important concepts in terms of engagement, communicating with consumers and brand management. 

Finau Tuipulotu's comment, August 22, 2013 8:22 PM
Savanna, I’ve picked up the line where it says “Most companies today are not approachable and lack of personality or an image that people can relate to”. The redbull example you have used is funny but so true. Furthermore, Companies needs to define where they sit in the market and continue to build brand relationships effectively. Marketing tactics changes everyday and brand reputation becomes more and more important. Therefore, useful insights stated in this article should be taken into account in order to be a successful company.
Anna Bairstow's comment, August 22, 2013 10:56 PM
Really good choice of an article Savanna, this closely relates to what we discussed in class in terms of branding and brand management! What I found interesting, is an issue raised in the beginning of the article, about communication and marketing platforms and one-to-one relationship models being disrupted in today's society. This is a consequence of the advanced technology and access to social media we all have, and like Finau pointed out, we need to constantly and cohesively change and adapt our way of marketing and communicating to audiences.
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Metrics that matter: 7 Ways to Measure PR: Social Media

Metrics that matter: 7 Ways to Measure PR: Social Media | Public Relations & Social Media Insight | Scoop.it

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components.

- Sales/business goals

- Marketing metrics

- Social media

- Search marketing

- Paid advertising

- Primary research

- Standard media metrics

 

In this post, we’re going to look at social media as a proxy for measuring public relations. Social media itself can be measured in three broad categories, from audience growth to engagement to conversion....

Jeff Domansky's insight:

You need to know how you measure up. Helpful tips...

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Influence vs Advocacy: Which Rules The Digital Kingdom | AT&T Networking Exchange Blog

Influence vs Advocacy: Which Rules The Digital Kingdom | AT&T Networking Exchange Blog | Public Relations & Social Media Insight | Scoop.it

What’s the difference between influence and advocacy?

 

The differences are quite notable but the answers aren’t often sought. Influencers are individuals who’ve earned authority on any given topic and have built a community or series of communities around their body of ideas or work. They have the capacity to cause an effect on the character, actions or behavior of someone or something.

 

Advocates are champions (and/or enthusiastic customers) who align with or embody the tenets or the mission of a thing (in this case a brand) or a cause. Advocates may or may not carry influence individually. When advocates unite, the concerted group can wield influence. On the subject of influence, Technorati recently released its 2013 Digital Influence Report. In it, I discovered some interesting stats about the various ways that brands are approaching influence....

Jeff Domansky's insight:

Understanding the Difference--and Why Both Are Important...

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Create Branded Content to Show Your Company Culture: 7 Steps

Create Branded Content to Show Your Company Culture: 7 Steps | Public Relations & Social Media Insight | Scoop.it

... As marketers, we often get caught up in defining our unique value proposition, distilling it into an elevator pitch, and shouting it in as many ways as we can to a target audience. The problem is that when people are targeted, they take evasive action. And besides, most people really don’t care what you’re trying to sell or why it’s so much better than everything else out there. They just need to like you.

 

Here, I’ll offer tips on how you can create and use branded content to convey the personality of your company — the people who work there; the ideas you live by; the sense of fun and vitality you bring to work; your core values. In addition, I’ll share some examples of how companies, from giants like IBM to much smaller companies (like my own) have used culture-related brand content to compete successfully in the market....

Jeff Domansky's insight:

Valuable content branding tips from CMI.

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Use Content Curation for Brand Content Diversity & Expertise | TopRank

Use Content Curation for Brand Content Diversity & Expertise | TopRank | Public Relations & Social Media Insight | Scoop.it
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...
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What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it? | Public Relations & Social Media Insight | Scoop.it

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content...

 

Well, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! With sections for politics, business, sports, tech, entertainment, nation, world, and big picture news, The Gist seems to have all its bases covered. Both informative and funny, The Gist strikes a winning combination for wannabe news junkies with too little time to get fully caught up on all of the day’s hot topics and who have grown accustomed to the easily-digestible, 140-character Twitter messages.

 

In a recent conversation with Dave Kornfeld, editor-in-chief of The Gist, he noted that what inspired him most to launch the site was the chance to mimic the hectic pace of the news cycle in a funny, yet highly abbreviated way that people might possibly get real information from..?

Jeff Domansky's insight:

I have to agree, The Gist is enjoyable reading http://thegist.com/ ;

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The (R)evolution that is Public Relations | Trevor Young

The (R)evolution that is Public Relations | Trevor Young | Public Relations & Social Media Insight | Scoop.it
If you work in public relations (or are a business or marketing client who works with PR practitioners), you know full well the industry has been morphing and changing at a rapid rate. However, what might not be fully apparent is how deeply and radically things have changed as the industry adapts to a real-time hyper-connected environment. The infographic below - produced by Beth Monaghan and her company Inkhouse Media + Marketing - shows the profound impact new media and social technologies have had on the PR profession....
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7 Simple Steps to Writing Great ‘How To’ Content on Your Blog | @ProBlogger

7 Simple Steps to Writing Great ‘How To’ Content on Your Blog | @ProBlogger | Public Relations & Social Media Insight | Scoop.it
Yesterday I announced our ‘How To…’ group writing project and issued readers of ProBlogger with the challenge to go away and write a ‘How to‘ post for their blog. On Twitter a number of people told me that they were having a little trouble with writing a ‘how to…’ post because it wasn’t their normal style of writing on their blog so I thought I’d jot down a few tips for writing ‘how to…’ content (something I’ve been creating for 10 years now on my blogs). What follows is how I personally tackle writing ‘how to’ or ‘tutorial’ style content....
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Practicing Real-Time PR: The Right Gesture at the Right Time | MP Daily Fix

Practicing Real-Time PR: The Right Gesture at the Right Time | MP Daily Fix | Public Relations & Social Media Insight | Scoop.it

Hubspot managed (under the stewardship of my friend Laura Pistachio Fitton) to completely surprise me today with a custom care package delivered to my door. ...

 

One of the clear opportunities of social media is that we all have a chance to be more human brands, and that applies whether you’re in marketing, in PR, or in any kind of business online. I also love that Laura took the opportunity to practice some “real-time PR” or “real-time outreach,” delivering the right thing to me at the right time. Skeptics might argue that this kind of outreach isn’t scalable… and maybe it’s not. But what is scalable is the notion of listening, empathizing, and responding....

Jeff Domansky's insight:

Ann Handley likes real-time PR. 

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The Flack: Reputation Capital

The Flack: Reputation Capital | Public Relations & Social Media Insight | Scoop.it

... It's easy to Monday morning quarterback absent the facts at hand, but suffice to say, Apple should quickly re-focus on what filled its once-bountiful well of reputation capital. The company, as message-minded as it is, should also aggressively re-build bridges with the outlets/journalists that have called it out.  Apple did get a small reprieve last week when Samsung was called out for over-hyping its Galaxy 4 launch (at Radio City). As for Jamie Dimon, I still believe he has enough reputation capital in his account to weather this latest Moby Dick of a storm.  Hopefully, the passage of time will eventually allow him to return to steering his ship to calmer (and perhaps more regulated) waters....

Jeff Domansky's insight:

A good look at reputation management by Apple and others.

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How to Generate Leads with a Powerful Content Marketing Strategy | Search Engine Journal

How to Generate Leads with a Powerful Content Marketing Strategy | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to its value to brands as it relates to SEO. Some believe content marketing will take over SEO. I don’t. As I outline in a new report, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility”, content marketing should be used as a way to supplement existing SEO efforts and become a lead-generation source in and of itself. In order to maximize the impact of content marketing, both as a driver of leads and sales and as a way to augment SEO and drive organic search performance, marketers should utilize the following 10 best practices...
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RIP to the Brooklyn Nets’ Amazing PR Twitter Feed | PRNewser

RIP to the Brooklyn Nets’ Amazing PR Twitter Feed | PRNewser | Public Relations & Social Media Insight | Scoop.it

We are sad to report today, via various sources, that the nascent Brooklyn Nets PR department has (at least temporarily) abandoned its incredible Twitter account. Some speculate that the decision to “go in a different direction” on the social media front came after pretty much everyone on the Internet mocked truly amazing tweets like this one above...

 
Jeff Domansky's insight:

That's entertainment...

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Google+: A Quick Start Guide | Search Engine Watch

Google+: A Quick Start Guide | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Jeff Domansky's insight:

An excellent how-to. What are you waiting for?

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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Familiarize yourself with these 20 critical CTA do's and don'ts so you can create marketing calls-to-action that get visitors clicking. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page.

 

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. But not all calls-to-action are effective at converting your visitors. And because we've worked with so many marketers over the years, we've seen our fair share of lackluster and underperforming CTAs in our day.

 

So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare -- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs....

Jeff Domansky's insight:

Must-read... See. That's a call to action. ;-) 

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Two Pens's curator insight, March 21, 2013 12:53 PM

Good tip here: don't link your Call to Action (CTA) back to your home page; link back to a dedicated landing page that restates the offer and reminds the clicker why they clicked. Same principle as restating the offer in a direct marketing package.

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15+ beautiful blog designs | Webdesigner Depot

15+ beautiful blog designs | Webdesigner Depot | Public Relations & Social Media Insight | Scoop.it

There are two main reasons people utilize the web: to share things and to be informed. Sure, we could pick up a newspaper or switch on the television, but I’d argue that it’s much easier to whip out your phone or laptop to find info. The wonderful thing about the web is that you’re never alone. No matter your interests, there’s probably a group of like-minded individuals who have made your interests available online.

 

The most popular way of doing this is via blogging. With news websites and most blogs, you don’t need a journalism degree, you just need an interest and a passion. Other than specific interests, blogs show their personality in their layouts and designs. Today, we want to showcase some of these wonderful blogs that have amazing and beautiful designs....

Jeff Domansky's insight:

Absolutely Inspiring design and usability...

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Make your business shine online: 8 steps to boost visibility | PCWorld

Make your business shine online: 8 steps to boost visibility | PCWorld | Public Relations & Social Media Insight | Scoop.it
Getting seen on the Web can feel next to impossible. Here's how your small business can overcome the odds and stand out from the crowd. Managing your own website and submitting it to Google are good first steps, but they're no longer enough. Read on to learn how to upgrade your online presence on your own website and on third-party sites, so that people can find you on the Web when they come looking....
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Why You Need More Wikipedia and Less Facebook | Forbes

Why You Need More Wikipedia and Less Facebook | Forbes | Public Relations & Social Media Insight | Scoop.it

As I walked around SXSW and listened to the different presentations, I thought about how important it is to disengage from deadlines and commitments for a little while and consider new ideas and different perspectives. ...

 

To escape gravity’s hold, we have to do more than just interact with what’s conveniently presented to us. We have to make concerted efforts to interact with the unknown, to follow connections and to explicitly indulge our curiosity. Less Facebook; more Wikipedia.

 

For example, in a few minutes, and without even leaving Wikipedia, you can travel from the Tasmanian Devil to Tasmanian devils to Tasmanian tigers to thylacines to convergent evolution. And now you’ve just crossed the threshold from things to ideas, from the concrete noun “thylacine” to the idea of “convergent evolution.”

 

That’s an important moment because now you can start to use that idea to think about other things: your business, your customers, your competitors, whatever. But, you can reach this moment only if you indulge your curiosity—interact with the unknown....

Jeff Domansky's insight:

The importance of being random and how it can spark creativity.

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