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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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5 Questions to Ask Yourself Before You Play the CMO Blame Game | Fast Company

5 Questions to Ask Yourself Before You Play the CMO Blame Game | Fast Company | Public Relations & Social Media Insight | Scoop.it
You've done everything right. You had an idea that you know solves a problem.

 

...You have high hopes for your new product. But you can't just put it out there and hope it will be discovered. So you hire someone to make you a marketing plan and implement it. This magical marketing person is supposed to help your company grow. Mr. Marketing Magic should help your team close more sales.

 

But it doesn't happen. You look at the numbers and your revenue is flat. So what do you do? You fire the marketing person and bring in another marketing person with a new and perhaps better plan....

 

[Not so fast says Francine Hardaway in Fast Company. Try these five questions first. ~ Jeff]

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Radically redefining TV | # Transmedia

Radically redefining TV | # Transmedia | Public Relations & Social Media Insight | Scoop.it
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.

 

[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff]


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Marketing Game Has Changed | Ziff-Davis

Marketing Game Has Changed | Ziff-Davis | Public Relations & Social Media Insight | Scoop.it

Ziff-Davis infographic compares "mad men" marketing to metro-male social marketing ;-) ~ Jeff


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 5, 2012 4:47 PM

This infographic is a tad on the minimal, flat and binary to real life, but the points it makes about mine the network, react in real time, grow the network, create content, campaign on the content, respond in real time and then grow the network more is right on. 

The reason the infographic is a tad binary is because it doesn't show the false starts, a need for vicious prioritization or the gambling with data, intuition, money and GUT that this kind of Internet marketing requires but then how do you put that in an infographic (lol).  

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At The Corner of Reputation and Brand | 360PR Blog

At The Corner of Reputation and Brand | 360PR Blog | Public Relations & Social Media Insight | Scoop.it

...The big question that opened the conference: which has more influence on purchase consideration and recommendation, reputation or brand?

 

As new research presented by Robert Fronk of Harris Interactive revealed, the answer depends on what dimension you’re looking at. The Harris study found “excitement,” “quality,” and “outperforms expectations” rating high among brand-centric influencers, while “clear vision,” “strong growth potential” and “good company to work for” mattering among reputational factors.

 

None of that should come as any surprise. The big wow came from Harris’s painstaking cross -tabbing of data. As it turns out, the combination of positive brand equity and positive corporate reputation drives purchase and recommendation to a degree that often far exceeds the sum of parts. The Council packaged it up well as Hidden Harmony, a valuable white paper on the study....

 

["Hidden Harmony" is a valuable white paper and important reading for PR, branding and marketing. The most important take is the power of brand equity and reputation working in concert.  ~ Jeff]

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B2B Versus B2C Content Marketing [Research] | Heidi Cohen

B2B Versus B2C Content Marketing [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Fueling social media growth and search optimization, content marketing is on a growth trajectory.

 

Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out:

“Content marketing isn’t B2C or B2B, it’s P2P.”

 

Take a look at some of the significant elements of content marketing strategies B2B and B2C marketers use and you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people.

 

5 Points of content marketing comparison
Here are five salient points that emerged from the results of the 2013 Content Marketing Benchmarks, Budgets and Trends by Content Marketing Institute and MarketingProfs...

 

[Must-read for marketers, content anmd PR pros ~ Jeff]

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Della's Deck: Number 49: Present and Accounted For | Della Smith

Della's Deck: Number 49: Present and Accounted For | Della Smith | Public Relations & Social Media Insight | Scoop.it

Staying present is part of being a good communicator. To take mini mind vacations sends a strong signal to others that you don’t care enough to pay attention. It is like the “no comment” comment. “No comment” is one of the strongest comments you can make. Not being present is worse than not showing up at all.

 

In Jonathan Gottschall's book, The Storytelling Animal, he quotes scientific studies that suggest an average day-dream is about fourteen seconds long and that we have about two thousand of them per day. Yikes!...

 

Here are some tips for staying present...

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Mobile Is Driving Growth in Social Media Consumption

Mobile Is Driving Growth in Social Media Consumption | Public Relations & Social Media Insight | Scoop.it
As marketers zero in on mobile and social media for the coming year, it turns out that one may be benefiting the other, according to a new report from Nielsen.

 

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011. More than half of that consumption growth (18.9 billion minutes) was derived from additional time spent visiting social media sites via the mobile web or mobile applications, as consumers devoted 30% of their mobile time to social networks. That compares with 20% of PC time spent with social networking – with an astounding 17% of total PC time spent on Facebook.

 

40% of SocNet Consumption Now From Mobile
Details from Nielsen’s “The Social Media Report 2012″ reveal that 34% of social media time spent in July 2012 was on mobile apps, as consumers grew their social app consumption by 76%, from a total of 23.2 billion minutes to 40.8 billion....

 

[Mobile is a powerful moving target for marketers ~ Jeff]

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8 Real-Life Examples of Engaging Pinterest Contests | HubSpot

8 Real-Life Examples of Engaging Pinterest Contests | HubSpot | Public Relations & Social Media Insight | Scoop.it
8 examples of well-run Pinterest contests to inspire your social media marketing.

 

Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. If you've ever tried to host one on Facebook, you know exactly what I'm talking about.

 

But when it comes to contests, Pinterest is a rule hater's dream network. In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. According to its "Logos, Trademarks and Marketing Guidelines" found via business.pinterest.com, in addition to making sure your contest adheres to Pinterest's general Terms of Service and any legal requirements, the following are your official Pinterest do's and don'ts governing contests...

 

[Good advice for marketers ~ Jeff]

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86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic]

86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic] | Public Relations & Social Media Insight | Scoop.it

How often have you become frustrated filling out online registration forms?

Janrain [specializing in creating social logins] has compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.

This Infographic summarizes the results of a study about what people do when asked to register for a site.. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.

Among the findings:

86% of people may leave a website when asked to create an account

50% of people dislike creating new passwords

60% of people have more than 5 unique passwords to remember

40% of people use the Forgot Password feature at least once a month

88% of online users admit they have lied on form

2 in 5 people would rather solve world peace than create a new password

2 in 5 people would rather scrub a toilet than create a new password

77% of online users prefer social login

Facebook is the preferred social login provider of choice

To learn more download Janrain’s Definitive Guide to User Management. http://bit.ly/Rc1NwJ and 10 Best Practices to Drive On-Site Engagement.  http://bit.ly/QvBPnU

Source. http://bit.ly/Uc37UA


Via maxOz, Nikola Pohlupkov, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 4, 2012 4:57 AM

Great Infographic I should have included in Top 10 Landing Page Secrets.

Rebel Dekadance 's curator insight, December 14, 2012 12:46 AM

I would love to see the compiled data concerning these challenging aspects of online registratoin forms - (simply just the worst of the worst in my opinion haha)  


I COMPLETELY agree with what was stated above - NOTHING irritates me more than when a website asks me immediately to sign up and fill out a form - I mean DAMN can I atleast see if it would be worth my while first?  It comes off as cold, unfriendly, to 'corportae-like' (meaning they don't care about you just getting your info) 


Awesome stats in this as well!  Definitely a great read.

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8 campaigns that broke the rules and still went viral | iMediaConnection

8 campaigns that broke the rules and still went viral | iMediaConnection | Public Relations & Social Media Insight | Scoop.it

A lot of people have opinions about viral marketing and "what works." Over the years a set of accepted beliefs have been established that tend to guide creative development efforts. Having some basic ideas about what might go viral -- and what surely won't -- has saved countless brands a lot of time and effort.

 

Many times when brand and agency leaders set virality as an objective, what they really want is free distribution for kerplunk brand messages. That is something that won't work. Viral is about capturing people's hearts and emotions -- about inspiring people so much that they want to distribute the ideas that have affected them to the people they care about. It's not about millions of people spontaneously deciding to distribute videos of paper towel absorbency side by side tests....

 

[Wonderful examples of socialmarketing success ~ Jeff]

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PR Fail: Cheerios GMO Backlash Goes Social | PRNewser

PR Fail: Cheerios GMO Backlash Goes Social | PRNewser | Public Relations & Social Media Insight | Scoop.it

Cheerios recently tried to make the most of social media as a PR tool by doing what everyone else was already doing: designing Facebook apps to encourage its hundreds of thousands of fans to interact with the brand.

 

Unfortunately, that plan blew up in the face of parent company General Mills. Cheerios attempted to gain the invisible, invaluable thing we call “brand loyalty” by presenting fans with an app that allowed them to write about “what Cheerios means to me” in the cereal’s trademark font. But the brand’s social team quickly discovered that many Facebook users don’t approve of General Mills’s relationship with genetically modified foods—or its political advocacy on the subject.

 

The activists’ quick storming of the forum forced Cheerios to kill the app after just one day. Click through for the backstory....

 

[How to fail at social media, damage your brand and create bad PR]

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Nielsen: U.S. Social Media Usage Up 37% | Broadcasting & Cable

Nielsen: U.S. Social Media Usage Up 37% | Broadcasting & Cable | Public Relations & Social Media Insight | Scoop.it
Mobile users now spending 30% of their online time on social media sites...

 

In new research that once again highlights the importance of social media for TV players seeking to promote their programming and launch second screen apps, Nielsen is reporting that social media usage and users have seen significant growth over the last year, with the total amount of time spent on social media sites growing 37% to 121 billion minutes in July of 2012 compared to 88 billion minutes by Americans in July of 2011.

 

The new report "The State of Media: The State of Social Media" from Nielsen also found that unique social networking users increased to 171.8 million in July of 2012 from 163.6 million a year earlier and that consumers spend more time on social media sites than any other type of sites....

 

[Optimize your website or else ~ Jeff]

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Storytelling And The Media Relations Pitch | Cisionblog

Storytelling And The Media Relations Pitch | Cisionblog | Public Relations & Social Media Insight | Scoop.it

The December 2012 issue of Vogue is an unlikely source to prompt a blog post about storytelling and media...

 

What would make a producer say yes to a story about an Iraqi toddler when U.S. troops are getting maimed and dying every day? It had to be how she presented the story, her conviction about drawing attention to babies and children as victims of war, and her passion to use her position to affect an outcry of support. Don’t forget this small fact – CNN had never done a story of this nature where the reporters became a seamless part of story for four years (not to mention earning the child free U.S. medical care).

 

What do you think? Are you tracking with me about how Damon had to put on the hat of a PR professional (although she didn’t know it) and pitch the heck out of that story until her producers said, “OK already!”

 

The clue for we in PR is this: each time we pitch a reporter, that gatekeeper has to – in turn – pitch it to editors or producers. It’s more challenging than ever for media relations professionals to sell news in one pitch....

 

[A good story about TV news storytelling with some PR pitching tips thrown in ~ Jeff]

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Why Blogging Is Dead--And What's Next | Fast Company

Why Blogging Is Dead--And What's Next | Fast Company | Public Relations & Social Media Insight | Scoop.it
The blog is dead.I don't say it lightly; I've been blogging since 2000, moving from an email list I started in the '90s to Blogger to TypePad to Wordpress.com to Wordpress.org.

 

...So I see that moving my blog around like this is just staving off the inevitable; we are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution.

 

I told my journalism students, who are just being taught by their professors that the new way is "digital first," that they have to stretch again--this time all the way to "mobile first."...

 

[Francine Hardaway's provocative Fast Company article is a MUST-READ for every current and future blogger, PR and content pro! She really captures "what's next."~ Jeff]


Via Angela Nibbs
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Angela Nibbs's curator insight, December 4, 2012 9:07 PM

prediction - we are "evolving"back to hieroglyphics

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5 ways to be a better communicator | Ragan.com

5 ways to be a better communicator | Ragan.com | Public Relations & Social Media Insight | Scoop.it

It's easy to forget these tenets of good communication, but the best communicators keep them top of mind. You should, too.


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21 Ways Competent Account Handling Can Help Prevent Crises | PR News

21 Ways Competent Account Handling Can Help Prevent Crises | PR News | Public Relations & Social Media Insight | Scoop.it
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

 

Before, during and after a nearly 25-year career at Burson-Marsteller, I always believed that protecting a client from media controversy was more important than the "big hit." It's called "precautionary public relations"—meaning crisis prevention—when planning or implementing an agenda.

 

[Valuable crisis prevention and media training tips ~ Jeff]

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What Were Consumers Doing for 121 Billion Minutes This Past July? | Marketing Pilgrim

What Were Consumers Doing for 121 Billion Minutes This Past July? | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat.

 

The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.


Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.

 

[Valuable insight into social media trends and booming mobile sector for marketers, social media, PR pros ~ Jeff]

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4 Content Marketing Trends You Can't Ignore | Reputation Capital

4 Content Marketing Trends You Can't Ignore | Reputation Capital | Public Relations & Social Media Insight | Scoop.it
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.

 

Keep these questions in mind to stay on top of the key content marketing trends....

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Traditional Media Not A Good Source of Leads, Say B2B Marketers [Corrected]

Traditional Media Not A Good Source of Leads, Say B2B Marketers [Corrected] | Public Relations & Social Media Insight | Scoop.it

Despite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com.

 

Looking first at opinions on lead quality, just 4% of respondents rated leads generated from print, radio, and TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels. On the other spectrum, 40% rated the leads generated by email marketing (house list) as high quality, with organic search (SEO – 36%), telemarketing/cold calling (35%), and trade shows and events (35%) also seeing a significant proportion rating their leads as high quality. That trade shows appear towards the top of the list confirms recent research finding that B2B content marketers rate in-person events highly for their effectiveness....

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Vimeo Rising as Online Video Platform | Contently

Vimeo Rising as Online Video Platform | Contently | Public Relations & Social Media Insight | Scoop.it
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.

 

In terms of online video platforms, YouTube is king. But Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
Vimeo, founded in 2004, has more than 70 million unique monthly visitors, according to company statistics....

 

While Vimeo has always been the underdog to YouTube, it seems that the site has carved its niche in the public eye this year. With the possibilities for monetization and brand collaboration, the site seems to be on an upward path. Trainor attributes his company’s recent success to its creative edge. “Vimeo is the high-quality video sharing site, specifically for creative people, and we are rewarded with that because we are doing something distinctly different,” he said.

 

[Time to explore Vimeo's possibilities. Good overview. ]

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Chunking Information for Instructional Design: The eLearning Coach

Chunking Information for Instructional Design: The eLearning Coach | Public Relations & Social Media Insight | Scoop.it
Chunking refers to the strategy of breaking down information into bite-sized pieces so the brain can more easily digest new information.

 

[Great strategy for elearning, blogging, training ~ Jeff]


Via Mayra Aixa Villar
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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

 

[Interview with storytelling author Paul Smith. I just finished Smith's book "Lead with a Story" and it's a must-read ~ Jeff]


Via Karen Dietz
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Karen Dietz's curator insight, December 4, 2012 8:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens

Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens | Public Relations & Social Media Insight | Scoop.it

In most organizations where I worked, the digital strategy group responsible for Web functionality and content rolls up to marketing and works alongside customer support and marketing communications, which in turn often include brand and public relations teams.

 

The size of the first group depends on the volume and percent of Web commerce as compared to direct or channel retail. Introduce social media and the plot thickens. Especially when it comes to content, every group should get involved and contribute based upon experience and visibility into data and customer feedback.

 

It's early days, and companies are still figuring out where they need to be and which digital experiences to tackle first....

 

[3 key themes for content marketing in 2013 ~ Jeff]

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Why Do Marketing/PR Execs Resist Social Media? | PRNewser

Why Do Marketing/PR Execs Resist Social Media? | PRNewser | Public Relations & Social Media Insight | Scoop.it

For all the talk of original content and social interactions defining a brand in the current age, you’d think that the fingerprints of various marketing chiefs would be all over the social media sphere.

 

And yet, according to a study performed by conference company BusinessNext Social, the very opposite is true: only 20% of CMOs at Fortune 500 companies have a discernible social media presence....

 

[WTH? 20%? ~ Jeff]

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One Key to Blogging Success That Gets Little Respect | Lou Hoffman

One Key to Blogging Success That Gets Little Respect | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Everyone knows that compelling content – storytelling with a point of view – brings readers to a blog.

 

Everyone knows that applying search engine optimization (SEO) expands readership for a blog.

 

But no one talks about patience.

 

I suppose patience isn’t very glamorous....

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