Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Brand loyalty programs: Are they effective ?

Brand loyalty programs: Are they effective ? | Public Relations & Social Media Insight | Scoop.it

According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand. One reason might be the fact that, according to the survey results, 81% of brand loyalty program members don’t understand the benefits they’re supposed to get from the program or how the program works at all.


Brand loyalty programs can provide a lot of benefits to marketers but the more the program is customized for each customers needs the better chance of success.Loyalty is different for each customer. The key is to provide enough loyalty experiences that your best customers are appreciated. As we all know, the 80-20 rule holds true for most retail and restaurant businesses. Find those 20% and figure out what makes them loyal, get to know them. Acknowledge different customers by basing your loyalty program on services that you provide each time they visit. Give your customers something to work towards by offering a tiered program where the best customers receive more points per purchase in appreciation for their long-time support of your business....

Jeff Domansky's insight:

Research shows brand loyalty programs can still be effective is there well managed. Here's how.

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eBay Acquires Shutl, Races Amazon To Your Front Door

eBay Acquires Shutl, Races Amazon To Your Front Door | Public Relations & Social Media Insight | Scoop.it

As consumers grow more accustomed to speedy online deliveries, eBay is hoping to exceed consumer demand. To accomplish this, the auction giant just acquired Shutl, a marketplace that uses a network of couriers to deliver local goods on a same-day basis.


According to Devin Wenig, president of eBay Marketplaces, consumption on the auction network has shifted strongly toward local purchases, probably as a result of eBay Now, a service released last October that lets shoppers order products from local stores and receive them in as little as an hour.


“Today, approximately 75 percent of what people buy is local, found within 15 miles from their home,” said Wenig. “Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10 trillion total commerce market.”...

Jeff Domansky's insight:

Deep impact. Auction giant eBay is aiming for same-day shipping to win last-mile race in ecommerce.

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5 Consumer Trends to Watch | PROFITguide.com

5 Consumer Trends to Watch | PROFITguide.com | Public Relations & Social Media Insight | Scoop.it

The Business Development Bank of Canada (BDC) recently set out to learn what trends, if any, most define Canadian shoppers now. The result is a research report called Mapping Your Future Growth: Five Game-Changing Consumer Trends, which maps out the main forces driving buying behaviour, based on a survey of 1,023 Canadians in August of this year.


The report reveals a consumer base that is complex, highly educated and at times contradictory in its demands. “Consumers are different now,” Pierre Cléroux, BDC’s chief economist, tells PROFIT. “They attach value to different things.”Keen to know what, exactly, those values are? Read on....

Jeff Domansky's insight:

Expert opinion on what factors will drive buyer behaviour in 2014—and how you can capitalize...

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China Top 50 Brands - CMEX

China Top 50 Brands - CMEX | Public Relations & Social Media Insight | Scoop.it

Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.China’s people drive the change. Historically, the people of China generally have been savers rather than spenders. However, as the economy strengthens the Chinese are changing and causing the businesses they buy from to change too. Government policies and initiatives encourage the formerly conservative Chinese consumers to release some of their hard earned money and spend it on goods and services, driving GDP growth.


This slow but steady, and now very noticeable, transformation is affecting every business across China. Consumers are learning to buy more products and services for reasons other than price. They’re paying attention to brand....

Jeff Domansky's insight:

China Top 50 Brands is a fascinating look at evolving brand and consumer trends in China.

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7 ridiculously clever ways to advertise - Mainstreethost Blog

7 ridiculously clever ways to advertise - Mainstreethost Blog | Public Relations & Social Media Insight | Scoop.it

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.


These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.


So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....

Jeff Domansky's insight:

Inspired advertising, great ideas and fun reading.

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Amplification: Content Marketing's Missing Piece | iAcquire

Amplification: Content Marketing's Missing Piece | iAcquire | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.I’d like to propose a change to the droning, tired-out mantra of “Create great content.”


I’d like us to start saying, “Create – and promote – great content.”The “creation” part is getting all the fuss and hubbub right now, but what I see time and time again are great pieces softly plunked into the infinite space of the web by companies who are just hoping that somehow, somewhere, prince charming will find them and show them to the world...

Jeff Domansky's insight:

Without amplification and distribution your content is just a noise maker

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99 Ways to Market Your Art

99 Ways to Market Your Art | Public Relations & Social Media Insight | Scoop.it

You're an artist -- a writer, a musician, a drawer, a dancer. Maybe you're into doll sculpting, keepsake jewelry making, fashion photography, plein air pain....The problem is, learning to be a good marketer really is a matter of life or death to an artist. You simply can’t make money unless people are buying your products, coming to your shows and exhibits, or reading your work.


But — there is good news. You don’t have to spend the rest of your life hiding, boring but safe, behind protective glass. With the proper training, preparation, and official pro safety gear, you can learn not only to be a master marketer but also to actually relish the thrills of your commercial daring and death-defying, cash flow-generating feats....

Jeff Domansky's insight:

Lots of useful marketing tips for business of any size as well as artists.

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Competitive Advantage Redefined | Social Media Today

Competitive Advantage Redefined | Social Media Today | Public Relations & Social Media Insight | Scoop.it

As the industry’s fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that advantage is achieved.


Some industry experts have replaced their dogged defense of a pre-set strategy with a more flexible course. Others have opted for a C-suite commitment to creating an agile social enterprise with an “always-on” listening and rapid response credo. Still others have developed a more hybrid solution that exists somewhere between a mission statement that is more consumer-centric but one without ample C+ leadership, budget or organization-wide execution. At the opposite extreme—which can lead to social intransigence— a C-suite paying “white knuckle” lip service to a loose customer listening strategy.


Thanks to social media, a new world order has taken charge. Brand ownership—indeed!—has changed hands to the consumer, creating a new competitive landscape wherein digital Darwinian “dis-order” (or as Brian Solis might say “disruption”) has turned the top-down corporate structure on its head. As a result, market share—even brand survival—depends now on organizational willingness to reverse engineer....

Jeff Domansky's insight:

This is one of those posts that will rock your traditional idea of branding and marketing. Candida McCollam explores how the definition of "competitive advantage" has changed forever thanks to social media. Best quote:

 "Well, to paraphrase Albert Einstein: 

If/when you expect change but resist changing your thinking, failure likely will follow."

9/10

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The Artist Formerly Known As The Marketing Funnel

The Artist Formerly Known As The Marketing Funnel | Public Relations & Social Media Insight | Scoop.it

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics....


It’s less about a downward-sloping filter and more of a forward-moving progression. It’s more customer-centric, rather than marketer-centric. And it encompasses not just the run up to an initial purchase, but also the ongoing relationship with customers, who may grow to become advocates and influencers.


Put another way: there’s more to the marriage than the wedding day. (Admittedly, there are exceptions to that adage, but what happens in Vegas stays in Vegas.)


I like the buyer’s journey much better than the funnel. It sounds more like karmic advancement and less like a frat party prop. As marketers, more than anyone, we can appreciate the power of positive language.


However, one advantage of the funnel was that it provided relatively well-defined stages to mark a buyer’s progression. That helped us match the right programs to the right people at the right time.So doodling one evening (as I’ve been known to do), I sketched the above staged flow of the buyer’s journey to blend the best of both models....

Jeff Domansky's insight:

Scott Brinker has the visual of the week LOL. It's also an interesting look at the former marketing funnel.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Public Relations & Social Media Insight | Scoop.it

Two things I love a lot:

 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.


This post is at the intersection of those two lovely things.


Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge....

Jeff Domansky's insight:

Here's a thoughtful look at how visuals can be used to communicate data much more effectively.

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How to Make a Visual Call-to-Action for Social Media [Quick Tip]

How to Make a Visual Call-to-Action for Social Media [Quick Tip] | Public Relations & Social Media Insight | Scoop.it

Lots of people take the latter path ... but think about it for a second. If you're slapping up any image on social media, you're losing out on valuable lead generation real estate. What if, instead, you used that image as a visual call-to-action to help you get even more clicks, leads, and customers? That'd be pretty cool, huh?


But generating leads from visuals on social media isn't as simple as attaching a bright red "Download Your Ebook Here" CTA button. Because of the way social networks like Facebook, Twitter, Pinterest, and Google+ display images, users can't just click on an image to be taken to your landing page. You've got to use images to spur clicks on the link in the copy of your post. Basically, there's a huge opportunity to optimize social media images to help generate leads, but we just have to be very particular about how we use them. We'll walk you through every part of creating a social media call-to-action image below so you can generate even more leads from your social media accounts. Let's get on with it....

Jeff Domansky's insight:

Discover how to generate leads through visual calls-to-action on social media With these really smart tips.

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Is showrooming really a myth?

Is showrooming really a myth? | Public Relations & Social Media Insight | Scoop.it

A new report from Verdict, reported here, labels 'showrooming' as a myth, basing this on the finding that only 2% of respondents had bought an item online while at a retailer's store. I'm not convinced, having seen plenty of evidence of the growing use of mobiles when shopping offline, whether to purchase there and then or to check prices from rival retailers. So is it a myth? Let's have a look at the evidence...

Jeff Domansky's insight:

The debate continues...

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Psychology of Influence and the Social Media Graph - Part 2 - Intelligent Head Quarters

Psychology of Influence and the Social Media Graph - Part 2 - Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

The way to love anything is to realize that it might be lost. —G. K. CHESTERTON

According to the scarcity principle, people assign more value to opportunities when they are less available. So, this law is almost always used in marketing and advertising. The use of this principle for profit can be seen in such compliance techniques as the “limited number” and “deadline” tactics, where practitioners try to convince us that access to what they are offering is restricted by amount or time. Simply stated, the ‘law of scarcity’ or ‘scarcity principle’ states that if what you desire is in limited supply or seemingly limited supply, its perceived value increases. This also increases the urge for people to want it and want it immediately.


As practical examples of this law it is noteworthy the way Gmail or Spotify (or even the new facebook email) distributed like the bill become very desirable. Or release of any version of the playstation or the iPads or iPhones....

Jeff Domansky's insight:

Good reminder of the value of the scarcity principle in marketing.

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TV Everywhere Is Exploding In The US

TV Everywhere Is Exploding In The US | Public Relations & Social Media Insight | Scoop.it

TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS)


Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature.


IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox....

Jeff Domansky's insight:

TV Everywhere is growing like topsy and that means opportunities for marketers.

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Customer Personas 101: The Competitive Persona

Customer Personas 101: The Competitive Persona | Public Relations & Social Media Insight | Scoop.it

In his landmark book How To Win Friends And Influence People, published in 1936, Dale Carnegie used fishing as a metaphor for persuading people to take the action you want them to. He mentioned that he loved strawberries and cream, but that fish prefer worms.


He didn’t try to catch fish with strawberries and cream, he didn’t call the fish stupid because they preferred worms, he simply used worms when he went fishing.


When you and I are trying to “catch” customers, if we are going to be successful, we won’t try to lure them with what we want, we’ll attract them with the “bait” they want, that they find appealing. What appeals to us in this situation is irrelevant.


Accurately developed customer personas will help you “lure” more prospects into buying your product, if you use them properly in your marketing. By tailoring your message specifically to the persona, you can powerfully use one of the most effective copywriting techniques available – writing to “an audience of one”....

Jeff Domansky's insight:

In this new series, Fernando Florez talks about how to leverage the power of customer personas to increase your conversion rates in his first post, the Competitive Persona..


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Jared Hill's curator insight, October 24, 2013 2:32 PM

Great insight of how people are and how to deal with them.

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3 Steps For Using Big Data To Drive Faster Marketing Growth

3 Steps For Using Big Data To Drive Faster Marketing Growth | Public Relations & Social Media Insight | Scoop.it
Insights from big marketing data can be leveraged to create compelling experiences tailored to individual behaviors and preferences. By accurately processing and "actioning" big data, marketers can customize individual messages at remarkable scale.By taking the time to leverage your company's existing big data assets and following three simple steps, you can deliver personalized marketing that can grow sales this year...
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Amelia Brazell's curator insight, October 21, 2013 11:30 AM

Does the thought of big data send you into overwhelm?   Why not take adavantage of big data to move your buisness forward? This article provides insight on how to do that.  

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Creating Marketing Messages that Resonate #FutureM

This was marketing brilliance this morning — and we hadn't even rolled up to the FutureM Boston conference yet. There they were, two awesome young musicians, a violinist and a cellist, banging out tunes so crisp, so beautiful, that even the smartphone and tablet-obsessed morning Boston commuters gave a look. One commuter even approached the duo in between songs and asked if they do weddings.


Just Play Your Music

We asked the musicians if this was some sort of social experiment — similar to what the Washington Post did. The Post won a Pulitzer after it disguised violinist virtuoso Joshua Bell in a subway station and took note of the ways people noticed — or ignored — his brilliant playing....

Jeff Domansky's insight:

Brilliant marketing advice In this post is captured beautifully in this phrase: "Just play your music."

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7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial

7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial | Public Relations & Social Media Insight | Scoop.it
Social Media Automation is essential. Here are 7 fantastic social media automation tools that you should be using.


Social Media Marketing is also so frustrating.  There is no end to it. You never feel you have done enough. But there is light at the end of the tunnel.


The social media tools are maturing and getting more useful and there is more automation that is available. Here are 7 time saving social media automation tools:

Jeff Domansky's insight:

Ian Cleary shares useful, time-saving social media tools.

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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Public Relations & Social Media Insight | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.


While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.


Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.


Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....

Jeff Domansky's insight:

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

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Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

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No More Generalists in Marketing

No More Generalists in Marketing | Public Relations & Social Media Insight | Scoop.it

In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...


Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters versus people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)


VCulture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.


A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....

Jeff Domansky's insight:

We've moved! Mass Communication no longer works. It's micro-cultures that count most.

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Ali Anani's curator insight, October 13, 2013 12:17 AM

This posts resonates with me. I am calling it Clusterized Marketing or Groups Marketing.

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The Only Two Things Customers Will Buy - Improve Your Small Business Marketing

The Only Two Things Customers Will Buy - Improve Your Small Business Marketing | Public Relations & Social Media Insight | Scoop.it

Small business marketing begins with compelling desires. People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice.


Creating effective marketing, which I define as marketing that delivers sales, requires you to have an understanding of your service and your customers. First consider your offering and determine its key benefits. Don’t confuse features and benefits here (read more), benefits are what your customers buy, features describe the service. Think of it in these terms: features “so that” benefits....

Jeff Domansky's insight:

Great explanation of selling benefits Instead of features as well as tips on how to improve your small business marketing.

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nicole ferrara's curator insight, October 13, 2013 5:20 PM

In understanding the marketing small businesses must employ, we have to consider the accessibility consumers have to digital marketing today. Consumers have unlimited ability to find a small-business' marketing, so it needs to be consistent and on-point, never wavering from the core messaging.

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Viral Marketing Campaigns: Seven of the Best in Small Business

Viral Marketing Campaigns: Seven of the Best in Small Business | Public Relations & Social Media Insight | Scoop.it

Creating viral marketing campaigns isn't easy, but seeing others that have succeeded helps. These are some of the best viral ads from small businesses.


Many small businesses who have enjoyed the excitement of a viral marketing campaign will actually tell you that, although they wish they had been clever enough to plan it, it was an accident. There are certainly things you can do to try and create viral marketing campaigns, but these methods never offer any guarantees.


As a small business owner trying to create the next big thing, it’s important to look at examples of successful viral marketing campaigns to see what you can learn. Then give it a try yourself, see what happens – and then try, try again if necessary....

Jeff Domansky's insight:

Great lessons to help you possibly go viral with your next