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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Social reader Flipboard’s new app lets you make your own magazines | memeburn

Social reader Flipboard’s new app lets you make your own magazines | memeburn | Public Relations & Social Media Insight | Scoop.it

Social reader app Flipboard has already gathered a substantial base of more than 50-million happy flipping users, who can subscribe to read beautiful magazines constructed from social media updates and RSS feeds. But it’s not finished with the community just yet: its app experience has now become even more personalised with the addition of new features which allow its users to make their own custom magazines.

 

Yep. If you’re bored with the seemingly endless Flipboard-curated categories covering everything from DIY to news, tech, travel and sport, you can now create your own magazine from whichever social media and online sources you wish. In a bid to make everyone an editor as well as a reader, the new version (which hit Apple’s App Store today) has introduced a new ‘+’ button which allows users to quickly add a video, article, photo or audio clip to their own magazines. Unfortunately, it just extends to individual posts at this stage, not entire feeds.

 

Capitalising on niche interests, these magazines can be set as public or private, and shared, subscribed to and commented on by other users. Flipboard is also helping to promote the shift to user-curated content by highlighting interesting new user-curated magazines through a new ‘By Our Readers’ section in its content discovery section....

Jeff Domansky's insight:

Encouraging development for curators, marketers, PR and content pros. 

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Report: 88% Of Local Consumer Feedback Missed By Brands | Forbes

Report: 88% Of Local Consumer Feedback Missed By Brands | Forbes | Public Relations & Social Media Insight | Scoop.it

There is a blind spot for most retailers and it involves their loyal customers. These loyal customers are talking about a brand, on social media, but on a local level. Most brands are not well-equipped to monitor it, however. In fact, 88 percent of local consumer feedback and content is missed by major retail brands and by independent businesses. Consumer Engagement grows by over 500% In 2012, VenueLabs reports that location-based consumer engagement grew by over 500%, and that trend continues to accelerate....

Jeff Domansky's insight:

OK  brands. Time to listen up to what your customers are saying on social.

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The DNA of Good Content Marketing | AT&T Networking Exchange Blog

The DNA of Good Content Marketing | AT&T Networking Exchange Blog | Public Relations & Social Media Insight | Scoop.it

Crafting a Unique Brand Story to Help Your Small Business Win ...

 

The right story will help your small business stand out in the marketplace by building trust through emotional connections, demonstrating that you understand your customers’ needs and showing that you are the brand that delivers. Ask yourself how you add value, and then find ways to present your brand as human and caring.

 

Here are 11 questions for you and your colleagues to seriously ponder as you work to determine what kind of story you want to tell. Like a fingerprint, your story is your brand’s unique point of difference. Once you have defined your story, you will need a platform that you can use to tell it. One of the best ways to tell your story is through a blog....

Jeff Domansky's insight:

Recommended reading for content marketers and those who hope to implement content marketing..

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How to Set Up a Facebook Page for Business | Social Media Examiner

How to Set Up a Facebook Page for Business | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Have you decided that it’s time to create a Facebook Page for your business?


Wondering exactly how to get your Page started the right way?

 

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

 

To set up your Facebook Page, just follow these steps...

Jeff Domansky's insight:

Terrific 11-step guide if you're ready to create a Facebook business page.

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Manage Your Marketing: Your Employees Now Represent You Online

Manage Your Marketing: Your Employees Now Represent You Online | Public Relations & Social Media Insight | Scoop.it

... On Facebook especially, it’s really easy to note where you work. In fact, Facebook begs you to fill out fields in your “about” section regarding where you went to school and all of the places you’ve worked. That’s how you build networks on the social media platform, after all. People also tend to mention where they work on their Twitter bios, and your Twitter bio can be picked up on other platforms that connect to your Twitter account. A person can carry their workplace with them pretty much anywhere they go online.

 

Now let’s think about everyone who works at your company. How many of them have Facebook pages? How many of those Facebook pages mention your company? Maybe they even “check in” to your company every day when they get into work. Let’s say one, just one of the people at your company, is having a rough time of it for whatever reason. Maybe their shift got longer. Maybe they’re arguing with management about something. There are a million reasons why people complain about their jobs or complain about their bosses, right? What if that person keeps complaining about your company day after day? What if they keep talking about how terrible it is to work for your company and how everyone in your company thinks your customers are stupid?...

Jeff Domansky's insight:

A look at the challenge of social employees.

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Visual Storytelling and the Not-so-humble Infographic

Visual Storytelling and the Not-so-humble Infographic | Public Relations & Social Media Insight | Scoop.it

The value of visual storytelling will only increase over time. You don’t need a research grant from the feds to reach this conclusion. There are only so many words a human brain can process before the overload buzzer goes off (unless you’re Stephen Hawking). Which brings us to the infographic. If a picture is worth a thousand words, then an infographic must weigh in at around 10,000 words. Yet, grapevine chatter has the media suffering from “IF,” infographic fatigure. Jesus Diaz from Gizmodo shared this in an exchange with Sam Whitmore at SWMS...

Jeff Domansky's insight:

Always thoughtful Lou Hoffman on inforgraphics, visuals and storytelling.

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Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever?

Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever? | Public Relations & Social Media Insight | Scoop.it

JWT India created a series of disturbing ads for the FordFigo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk. Ford and JWT have both issued an apology.

 

Ford did not approve the ads; the agency was just publishing some speculative renderings to show off its creative chops. JWT India is Ford's agency for the Figo in that country....

Jeff Domansky's insight:

Marketing and advertising seem to operate without regard or sensitivity. Ford has been cleaning up the crisis for days with no word yet on the fate of the  implicated JWT India employees or the status of the ad account with JWT.

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Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch

Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch | Public Relations & Social Media Insight | Scoop.it

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

 

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

 

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...

Jeff Domansky's insight:

Great potential Powerpoint pain reliever.

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Lorenzo Barbantini Scanni's curator insight, March 27, 2013 12:37 AM

I have seen many but this might be interesting, let me know your thoughts..

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Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment

Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment | Public Relations & Social Media Insight | Scoop.it

Are London and New York still the dominant worldwide hubs of PR? Why do certain parts of the world lead in PR?...

 

... Today’s digital media means it is less vital to be close to key media producers, but agencies have yet to move out of New York. One reason is because of the other businesses located there. Yann explains: “There is a concentration of major global firms and brands. New York remains home to 42 corporations listed on the Fortune 500, making prospecting and networking geographically convenient and advantageous.”

 

And because New York is a buzzing city, it attracts talent, as Yann says: “The same things that draw tourists from the world over to New York – world-class cultural attractions, Broadway entertainment and dining – make it a sought-after destination for young professionals and a rich source of diverse local talent.”

 

Why London rules

London is also a centre of media, business and culture, which explains why it has such worldwide PR force. One way that the UK is different from other countries is the style of its media....

Jeff Domansky's insight:

Still the case but new influence growing as digital proliferates.

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AP Beats Meltwater: And What It Means For Google News | Forbes

AP Beats Meltwater: And What It Means For Google News | Forbes | Public Relations & Social Media Insight | Scoop.it

As we know various Europeans have been trying it on with Google News. Arguing that their excerpts are breach of copyright for which Google must pay them hefty sums of money.... ... But there’s another case which could lead some to a different answer. This is the one where AP has sued Meltwater. Meltwater runs something very much akin to Google Alerts, or a clippings service if you prefer. AP claimed that the excerpts which it took from AP’s work were too large to qualify under fair use. And the judge agreed with AP...

Jeff Domansky's insight:

Worth watching for PR, marketing, curation pros.

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Boost Content Marketing through Top Influencers

Boost Content Marketing through Top Influencers | Public Relations & Social Media Insight | Scoop.it

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% - but sometimes up to 70% - of all discovery and engagement with their content. That’s better than paid advertising. If you’re looking to boost your content marketing efforts and gain more leverage and brand recognition in your industry, top influences can help you get a competitive edge.

 

Identify Brand Ambassadors

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% – but sometimes up to 70% – of all discovery and engagement with their content. That’s better than paid advertising. What’s more exciting is that sharing content through likes, tweets, pins and so on not only increases your brand’s reach within the social circle of a brand ambassador: it can also boost your search engine ranking and result in significantly increased traffic from organic searches too....

Jeff Domansky's insight:

Connecting brands to influencers pays off in marketing.

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Meet the All-in-One Multimedia ‘Content Capsule’ | PRNewser

Meet the All-in-One Multimedia ‘Content Capsule’ | PRNewser | Public Relations & Social Media Insight | Scoop.it

In PR and marketing, we’re all about using different kinds of media to push the brand message and get the audience involved. We have to skillfully weave videos, print, email and social together in order to paint a larger picture and take the “big idea” to the consumer on the street (or the laptop). But what if we could present target audience members, investors or even clients with all these different kinds of media in one self-contained, embeddable package?

 

Marketing veteran/entrepreneur Tim Bahr thinks he has found the solution to this challenge with the NextWorks “content capsule”. Here, for example, is his company’s own promotional unit...

Jeff Domansky's insight:

Intriguing PR and marketing possibilities: Meet the All-in-One Multimedia ‘Content Capsule’...

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Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank

Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank | Public Relations & Social Media Insight | Scoop.it

...After you’ve thoroughly researched keywords that customers are searching for and organized them into the glossary template above, the next step is to form an editorial plan. Managing content creation schedules will help you stay on topic and consistent with content creation. The template below considers everything from topic to keywords to customer segment to position in the buying cycle for every blog post, article or video. I really shouldn’t be giving this one away, but you know what? I know these kinds of basic spreadsheets can be really helpful to DIY marketers.  If you think these are just a little useful, you’ll find Optimize a LOT useful....

Jeff Domansky's insight:

Great example of a content marketing editorial schedule from Lee Odden.

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How Has Facebook Changed News Delivery? | AllFacebook

How Has Facebook Changed News Delivery? | AllFacebook | Public Relations & Social Media Insight | Scoop.it

When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented.

 

Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach. The Huffington Post has recently been lauded for its popularity on Facebook. Pew Research Center presented findings regarding news and social media, citing a study by Newswhip showing that the online newspaper was by far the most engaged news source on Facebook.

 

In terms of Facebook interactions, HuffPost beat out more traditional companies, such as The Daily Mail, The New York Times, and CNN. How did HuffPost accomplish this? Praetorius said that the company has taken a well-rounded approach to social media, knowing that the story is far from completed when it’s published. HuffPost also thinks about stories differently from print media outlets and TV stations. Praetorius said that stories on the site are meant to generate conversation, and not so much to simply inform, as an old-school newspaper would...

Jeff Domansky's insight:

Very interesting perspective on "news" by HuffPo editor Dean Praetorious.

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By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing | Business 2 Community

By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Many people will tell you that marketing is a game of numbers. They’ll say it’s about researching a target audience, developing a targeted message, and using advanced statistics and metrics to determine where that message should be delivered. Of course there’s a significant amount of truth to that statement, but I don’t think it remains as true as it once was. Successful marketing is about storytelling. In the past decade or so, that’s become even more true than it was before. Why has it become more true? Social media. Social media has turned marketing from a numbers driven game to a story telling game. How has it done that? That’s what I’ll discuss below....
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Chiara Kirschner (EXNOVO)'s curator insight, April 4, 2013 2:00 AM

Social media has turned marketing from a numbers driven game to a story telling game...

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7 "Must Have" Apps for the Social Media Professional

7 "Must Have" Apps for the Social Media Professional | Public Relations & Social Media Insight | Scoop.it

While social media sites like Facebook and Twitter have their own apps, developers have created many others that can provide more specific services while working within those sites.

 

Read on to learn about 7 awesome apps to help your social media marketing efforts.

 

1. Flipboard – Gathering content from around the Web, Flipboard acts as a social magazine. Users can decide the sources from which content will be collected. It also allows businesses to connect their social media sites to the app, including Facebook, Twitter, LinkedIn, Tumblr and Google+, so they can be shared easily with others. Content can be found, shared and managed all within the app....

Jeff Domansky's insight:

Seven apps for better social marketing. Worth investigating. 

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OJR gets reboot: Social gets the boots | The PR Coach

OJR gets reboot: Social gets the boots | The PR Coach | Public Relations & Social Media Insight | Scoop.it

The Online Journalism Review(OJR) has always been a valuable resource for insight into the transition from traditional into digital journalism.

 

It’s ironic their website relaunch suffers some of the same challenges as traditional media moving to digital....

 

...I like the new look and several of the new features. What’s baffling is the lack of social media best practices for this “online” journalism review.

 

What’s missing?...

Jeff Domansky's insight:

Fresh new look without social engagement and currency so far.

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HubSpot Makes Twitter Analytics Easier With RetweetLab Tool

HubSpot Makes Twitter Analytics Easier With RetweetLab Tool | Public Relations & Social Media Insight | Scoop.it

HubSpot, a marketing software company founded at MIT in 2006, has revealed a brand-new analytics tool that could help companies more effectively use Twitter for branding or promotional purposes.

 

...Retweet Lab's data is simple to use and surprisingly powerful. For example, in my case it revealed that I get the most retweets at around 7 p.m., even tough I usually tweet the most at 9 a.m. Thanks to the Retweet Lab data, I can now start tweeting more around 7 p.m. and in theory improve my Twitter influence. Similarly, the tool notes that tweets without "calls for action," such as "please tweet this," are infinitely more effective at generating retweets than ones that include such pleas. While this sort of information is useful for my own personal "brand," it's much more likely to be useful for bigger publishers or well-known brands....

Jeff Domansky's insight:

I can't say enough about the ReTweet Lab tool. You MUST test drive it. Powerful insight.

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RebelMouse Will Now Auto-Update Your Blog for $10 a Month

RebelMouse Will Now Auto-Update Your Blog for $10 a Month | Public Relations & Social Media Insight | Scoop.it

RebelMouse now offers a paid option to power your web domain for a monthly fee. RebelMouse, a social publishing service, has received plenty of buzz for helping users create a dedicated page for all of the content they share on social networks. Now, the company is launching a paid feature called Powered Sites that lets users create and manage a more social webpage from their own custom domain or sub-domain. For $9.99 a month, RebelMouse will automatically populate your website with your posts from social networks like Twitter and Facebook, and it will provide you with a full publishing platform to post videos, blog entries and slideshows. The goal is to make it easier for anyone with a webpage to keep it active and fresh even if you're not actually updating it on a regular basis....

Jeff Domansky's insight:

A great free tool but automation does not equal true curation.

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Steal This Setup: How to Create Awesome HD Online Videos for Less than $315 | The Rise to the Top

Steal This Setup: How to Create Awesome HD Online Videos for Less than $315 | The Rise to the Top | Public Relations & Social Media Insight | Scoop.it

So let’s talk a little web video today, especially the myth that creating awesome HD vids is super expensive. Here is a complete setup that I use that you can get for less than $315 – including the camera, tripod, microphone, editing software, and more (crazy, right?!). This is the setup I’ve been using lately for 95% of my videos, and now you can steal it. Watch below (and prepare to be surprised about how simple it is).

Jeff Domansky's insight:

Great tips, good quality, not too expensive.

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The Social Media Trap Every Brand Must Avoid

The Social Media Trap Every Brand Must Avoid | Public Relations & Social Media Insight | Scoop.it

Brands need to use social media. But it's the intelligent use of it that will determine your brand's success of failure in social media. Here's how..

 

“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of…well, you get the idea. “Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media.

 

Within social media, it splinters further–it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.” It was completed by the above video we made. The responses to the Fast Company post were overwhelming revealing a strand of truth that apparently managed to escape being put in writing prior to now....

Jeff Domansky's insight:

Thoughtful post and reminder that it's not the tools, it's the communications that matter.

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Will Google Glass Prevent Deaths or Cause Them? | Forbes

Will Google Glass Prevent Deaths or Cause Them? | Forbes | Public Relations & Social Media Insight | Scoop.it

About ten days ago I speculatively tweeted the following about the future of Google’s upcoming Glass technology: “Future debate: Is Google Glass causing more or fewer auto accidents?” And then today I read a headline that illustrates how the future sometimes shows up faster than you expected: Bill Would Ban Wearing Google Glass While Driving in West Virginia...

Jeff Domansky's insight:

Watching for new Google Glass issues ahead.

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Publishers Are in Love With This New Photo Platform | AdWeek

Publishers Are in Love With This New Photo Platform | AdWeek | Public Relations & Social Media Insight | Scoop.it

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.

 

"If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent.

 

Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....

Jeff Domansky's insight:

ThingLink looks very promising for enhanced communication in every sector from PR, marketing and content marketing to education. 

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30 Minutes Of Social A Day: Work Smarter, Not Harder [Infographic] | Social News Daily

30 Minutes Of Social A Day: Work Smarter, Not Harder [Infographic] | Social News Daily | Public Relations & Social Media Insight | Scoop.it

Social media in 30 minutes a day is possible. Company's and users can both benefit by understanding exactly who to target and when to target those users....

 

Suggested in the past, Pardot warns customers that they need to identify their key social channels and plan tasks around those networks. The time spent on each network varies from 10 minutes per day on Facebook to 2 minutes per day on Instagram and G0ogle+ Just keep in mind that the infographic specifically focuses on social media marketing. Your company may need to spend more time if much of your customer service and other efforts are based around social media channels. The recommended actions and time spent on social network engagement doesn’t just apply to business users, it can also be effective for everyday social media lovers. Here is the 30 minutes of social a day infographic...

Jeff Domansky's insight:

Possible but not likely if you're fully engaged with customers...

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Not for Profit Public Relations | The PR Coach

Not for Profit Public Relations | The PR Coach | Public Relations & Social Media Insight | Scoop.it

It may be “not for profit” but it’s definitely all about PR results. Here are some of the best non-profit public relations tips, tools and resources to get your non-profit marketing programs rolling fast. Other PR resources you may like: Do-It-Yourself PR, Media Relations/Publicity and Media Training. The PR Coach’s blog  This Just In… will also keep you current twice a week....

Jeff Domansky's insight:

Useful. More than 180 curated articles on nonprofit PR for all....

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Brooklyn Quevillon's curator insight, March 27, 2013 7:46 AM
awesome not for profit PR tips!