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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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8 Best Practices for PR Management of the Top 3 Social Platforms | PR News

8 Best Practices for PR Management of the Top 3 Social Platforms | PR News | Public Relations & Social Media Insight | Scoop.it

... Each of the social channels caters to different ways of communicating, of course, such as Twitter, for short bursts of content in 140 characters or less and Pinterest, where you can post for pictures and beautiful images as part of your communications strategy.

 

But there are plenty of tools in the PR playbook that apply across the board. Chris Vary, executive VP of digital innovation at Weber Shandwick, tackled how PR pros can use three of the main social channels more effectively during a presentation last week at PR News’ Big 3 Conference (Twitter, Pinterest, Facebook).

 

The presentation, titled “The Big Picture on The Big Three,” included the following tips for using the three channels for PR and communications...

Jeff Domansky's insight:

Really practical tips for PR people  or any small to midsize business managing social media.

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JCPR's curator insight, May 1, 2013 4:47 PM

Being able to evolve to fit the ever changing trends of social media is vital. Whoever can adapt will see an uptick in their awareness and will definitely see growth as a result.

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Interview: Sales Professionals on Effective Social Media Strategy | Sprouts Social

Interview: Sales Professionals on Effective Social Media Strategy | Sprouts Social | Public Relations & Social Media Insight | Scoop.it

Coca-Cola says social media accounted for only 0.01 percent of Coke's direct sales. Other research and sales professionals suggest the exact opposite trend....

 

Coca-Cola has been on the vanguard of using social media to drive sales; it created a Facebook Page in December of 2008 (almost a full month before rival brand Pepsi) and to date has 62 million fans and growing. It joined Twitter in March 2009, and has cultivated an active presence on Tumblr, Pintrest, MySpace, YouTube, and Instagram. But according to Mr. Schmidt, all that social media engagement has directly affected sales by only 0.01 percent. Has the entire commercial mechanism been hoodwinked into believing in social media’s sales effectiveness?

 

In our interviews with the following industry professionals, we discover that social media actually is an effective tool in the sales process, but there is a lot more to it than initially meets the eye....

Jeff Domansky's insight:

Lots of SM insight from leading marketers.

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The Art of Creating and Pitching Well Crafted Op-Ed Pieces | PRNewser

The Art of Creating and Pitching Well Crafted Op-Ed Pieces | PRNewser | Public Relations & Social Media Insight | Scoop.it

Even Rodin, the French sculptor who created iconic images like The Thinker, (left) might have a hard time getting his opinions published in some media outlets today. That is, unless the artist also possessed a writing style with a strong viewpoint that was provocative or counterintuitive with a catchy, conversational tone.

 

Those were some of the pointers from the editorial panelists at a recent PCNY event on pitching opinion pieces, bylined and contributed content. Other desirable criteria include articles with compelling angles that are well sourced and grounded in facts. Self-serving or promotional pieces don’t make the cut. So if a sculptor like Rodin was intent on seeing his name in print or online, he’d be well advised to write about the fine arts category, not focus exclusively on his own masterpieces....

Jeff Domansky's insight:

Smart media relations and blogging advice.

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Ex-CNN anchor Ali Velshi: Twitter is merciless when media lag, ruthless when they’re wrong | Quartz

Ex-CNN anchor Ali Velshi: Twitter is merciless when media lag, ruthless when they’re wrong | Quartz | Public Relations & Social Media Insight | Scoop.it

For a time, Gabrielle Giffords was dead. So was Newtown, Connecticut, shooter Adam Lanza’s father. Or maybe it was his brother in Hoboken, New Jersey. All three, as we now know, are alive. Two of them weren’t even shot. On the other hand, the alleged Boston Marathon bomber is, actually, under arrest. Then he wasn’t. Then he was.

 

How does the news get it so wrong? I’ve spent almost 20 years as a reporter and anchor and have covered more live, fast-breaking stories than I remember. Mistakes happen regularly on cable news because of the inexact and unreliable nature of rolling coverage. But most of the mistakes don’t matter: the exact color of the car, the exact price of the stock, the exact quote from the courtroom. Ultimately, they all get corrected, as rumor and speculation give way to provable fact and hard evidence. Most of the mistakes end up being of little consequence.

 

But the details surrounding the Boston bomber mattered, because the nation was so heavily invested. Americans were on edge, their sense of safety shattered again. Public anxiety was at its height when the news of an arrest first came. The news, it turns out, was wrong. And this one didn’t fix itself....

Jeff Domansky's insight:

Former CNN anchor Ali Velshi reflects on media challenges, breaking news and more. I'll miss him on CNN but he's due to be on Al Jazeera America when it launches soon.

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In Boston, CNN Stumbles in Rush to Break News | NY Times

In Boston, CNN Stumbles in Rush to Break News | NY Times | Public Relations & Social Media Insight | Scoop.it
When big news breaks, a common impulse is to turn to CNN, but the network suffers from self-inflicted damage.

 

...So what is the real damage of a midweek stumble in a very complicated story? When the story was breaking on Friday, CNN had its biggest nonelection rating in 10 years. People at CNN said that they got significant blowback from sources, but Mr. Zucker seemed fine with the overall effort, issuing a hero-gram to the staff on Friday, before the final chapter unfolded.

“All of you, across every division of CNN Worldwide, have done exceptional work,” the memo read. “And when we made a mistake, we moved quickly to acknowledge it and correct it.”

 

That’s one way to spin it. I talked to several competitors who did not commit the same error, and one spoke for many when he said: “It was bad enough — really, really bad — so that they made all of us look terrible. Nobody comes away a winner from something like this.”

 

If legacy media were falling short, the new order did not look all that promising either. A crowd-sourced witch hunt took place on Reddit, identifying innocents as suspects, and Twitter was alive with both misinformation and outrage at the mistakes. (There were many curiously triumphal posts about the death of old media in Twitter feeds that were full of links to that same old media.)...

Jeff Domansky's insight:

Thoughtful reflection on journalism from David Carr in The New York Times.

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Who Are The Best Marketers? - Forbes

Who Are The Best Marketers? - Forbes | Public Relations & Social Media Insight | Scoop.it

Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right?

 

...Put best is how Lisa Gevelber, VP of Marketing for Google and one of the Council Members put it, “it’s about moments that matter. It’s when brands bring the right message at the right time through the right channel to the right customer. It’s no longer pushing out generic messages but instead, delivering relevant, helpful information. As marketers, we’ve always wanted to do that. Now it’s really possible. Things like mobile devices allow us to tailor a message to a person’s context (like location or time of day) in a way that’s more useful to users than has ever been possible. The new digital world has brought greater speed, better data, incredible technology and new creative palettes – they all give marketers a huge helping hand. Our goal is to reach customers with engaging and useful experiences they’ll love, remember, and spread.”

 

Who Are These Marketers on the Forefront? This year’s finalists are included below. To find out who the winners are, you need to wait until April 25th. Congrats to this year’s finalists!...

Jeff Domansky's insight:

Lots to learn from these digital marketing leaders and award nominees...

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The Store Is Media And Media Is The Store

The Store Is Media And Media Is The Store | Public Relations & Social Media Insight | Scoop.it

...You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to “fully actualize” their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. Which brings us to a critical point....

Jeff Domansky's insight:

Retail has been disrupted by social media. Now what?

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PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me

PR Fail: Two Million Reasons Why Candy Does Not Make You Fat | Flack Me | Public Relations & Social Media Insight | Scoop.it

... There's something more current, like the GOP hiring a PR strategist to educate America that it is not the "stupid party." Perhaps you remember the infamous case study of "Big Tobacco" hiring top-dog lobbyists to tell Congress that smoking doesn't kill people...stupid people jonesin' for a cigarette kill themselves.

 

And now there's this, brought to us by the National Confectioners' Association. This is the proud D.C.-based organization that is breaking open its big piggy bank to the tune of $2 million (put your pinky up to your mouth when you say that) to tell D.C. — wait for it — that candy doesn't make you fat. ...

Jeff Domansky's insight:

Let the BS begin with this ill-conceived public affairs program. 

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Breaking News and Social Media: Stop Fighting It | 10,000 Words

Breaking News and Social Media: Stop Fighting It | 10,000 Words | Public Relations & Social Media Insight | Scoop.it

Social media and journalism are back in the ring this week. They’re both pretty strong contenders, but not without their weaknesses. In the immortal words of Paulie Pennino, let’s blow these punch-outs. In this corner: Journalism As the underdogs trying to maintain a presence and a living wage, we all know journalists have the power of story-telling and, hopefully, credibility, when news breaks.

 

This Nieman Lab post illustrates the timeline of breaking the Boston bombing on Monday. It shows social media users were able to catch events up to the minute, but it’s only when Reuters retweets it that it becomes News. That’s all because of context. Journalism takes its hardest blows when it forgets that its mission is to provide context.

 

To keep up with social media, journos have fallen prey to the allure of being first. Cable news outlets broadcast, and then tweeted, information about the ongoing investigation and hunt for the bomber without verifying information. Instead of relying on their credibility, their only other strength, media outlets engaged in a strange feedback loo....

Jeff Domansky's insight:

More on the traditional media's challenges in the digital and social media world.

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Why Social Media Marketing Is More Effective Than PR | Social Media Today

Why Social Media Marketing Is More Effective Than PR | Social Media Today | Public Relations & Social Media Insight | Scoop.it
COUNTERPOINT... I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press coverage. I was struck by the journalists' imperious attitude. They covered things like how to email them, how often you need to follow up with them and generally how you can kiss their rings to potentially get press coverage. At a certain point, I heard Charlie Brown's mother's voice, but instead of "whah, whah, whah" I was hearing "me, me, me, me." What these journalists don't seem to realize is that they are being disrupted. Let me explain....
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Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community

Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

So, while the entirety of the UK were sharing horse puns online at the expense of Tesco and Findus, the organic food companies were given their chance win by a nose. Supermarket organic food sales, accounting for about 70% of all organic food sales in the UK, rose by 8.4% in February 2013 compared to the four weeks before the horsemeat revelation.


Reading up on the reactions seen by many local butchers and organic vegetable retailers, it became clear that customers were suddenly very interested in how their food was produced, where their meat was sourced and whether it had ever been ridden at the Derby? These smaller businesses were suddenly being rewarded for their lack of horseplay with new customers with a refreshed interest in where food comes from.


This is time for organic food production brands to jump on the social media apple cart and promote their products. Use your knowledge of the way organic food is sourced and produced in this country to educate the vast majority of us who assume “it’s all the same, isn’t it?” Promote the farmers you work alongside and build a new digital community as organic as the food you bring to the market.

Jeff Domansky's insight:

Interesting crisis and content marketing strategy by organic marketers.

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Kevin Green's comment, May 22, 2013 6:12 AM
indeed its interesting :)
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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....

Jeff Domansky's insight:

This grid is helpful tool to make your content marketing more effective.

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Want employees to create videos? Make it a game | Ragan.com

Want employees to create videos? Make it a game | Ragan.com | Public Relations & Social Media Insight | Scoop.it

Can you spot the differences between these two statements?

1. "You're required to create three videos a month."

2. "If you make the effort to create three videos each month, you'll get your own video equipment and software to use for free. Not only that, we'll recognize you as a leader in the company."

 

It's like night and day, isn't it? According to Paolo Tosolini, director of emerging media at Run Studios, all it takes is a little incentive—a little bit of making video production into a game—to get employees excited about bringing their expertise to their company's video messaging. It's a good way to get employees to watch important videos, as well.

Jeff Domansky's insight:

Useful employee engagement strategies and tips.

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26 Mobile Apps to Improve Your Business and Networking | Social Media Examiner

26 Mobile Apps to Improve Your Business and Networking | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Mobile Apps for Networking: Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go.
Jeff Domansky's insight:

Excellent list. Even if you already use apps you'll find new ones to test drive.

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Deconstruct Your Blog Posts To Feed Your Business' Content Pipeline | Social Media Today

Deconstruct Your Blog Posts To Feed Your Business' Content Pipeline | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Blogging smarter... A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline....
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Networked journalism will move value from “brand” to “contribution”

Networked journalism will move value from “brand” to “contribution” | Public Relations & Social Media Insight | Scoop.it
The media industry may be hurting, but journalism -- and access to information -- is flourishing. Journalists may just have to work smarter, and network more, to keep up.... Journalism is not in crisis. The media industry — and journalists — might be, but the journalism itself is actually improving. Such is the argument made by international documentary filmmaker Bregtje van der Haak and Annenberg professors Michael Parks and Manuel Castells in a recently published article about “Networked Journalism.” As the authors see it, the problem is that most of the doomsayers mix the concept of journalism with the business of journalism. In their article, journalism is defined as the “production of reliable information and analysis needed for the adequate performance of a democratic society.” Not mentioned in the definition are “profits,” “professional journalists” or “traditional publishers.” Just the pursuit of reliable information....
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dan's curator insight, June 17, 2013 12:10 PM

Have a Social Media Strategy only spend 30mins a day!

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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Public Relations & Social Media Insight | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.
Jeff Domansky's insight:

Creative and helpful look at the content marketing world according to Content Amp.

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Don't Let Your Content Marketing Hit A Wall

Don't Let Your Content Marketing Hit A Wall | Public Relations & Social Media Insight | Scoop.it

The best content leads to a conversion. Create content with a conscience in order to build brand sentiment and send leads further down your sales funnel....

 

Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone. But on what grounds? While the recent backlash against content marketing was to be expected (name one buzz worthy tactic that hasn’t met with criticism), I think the blame rests more on those executing content marketing campaigns, than on the tactic itself. You see, publishing a single whitepaper or shooting a Harlem Shake video isn’t content marketing. That’s mindless marketing, or content without a conscience.

 

While some 86% of marketers use content marketing as part of their outreach strategy (this according to the Content Marketing Institute’s Content Marketing: 2013 Benchmarks, Budgets, and Trends report), the reality is that most are doing it wrong. Instead of focusing on content that builds brand sentiment, 79% of B2B marketers are wasting their efforts producing and sharing works that are designed primarily to increase brand awareness. And herein lies the problem....

Jeff Domansky's insight:

Change, learn to do it right or continue to see poor ROI.

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013?

 

This year, 62% of marketers want to know more about… blogging! It may sound surprising at first, knowing blogging is not particularly recent compared to other social media or collaborative networks. Yet, since blogging is at the heart of any good content marketing strategy, knowing how content is becoming key thus explains the growing importance of this tactic in the marketing communications toolkit. It also ties in to ways of reaching out to influencers, specially when one realizes that 86% of social media influencers blog, according to Technorati.

 

Thus, if a brand wishes to reach out to industry leaders and influencers, or if you are a personal brand or company that wishes to establish thought-leadership and credibility, blogging is certainly a key tactic that contributes to a strong digital brand and content marketing approach. Somewhat ironic to see blogging coming back as a key tactic, after more than a decade in existence, but as some folks say: blogging provides the fire, while social media is the fuel to make it spread!...

Jeff Domansky's insight:

Blogging is back in style for marketers. And why not?

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It's Time for Truth on Social Media | Mashable

It's Time for Truth on Social Media | Mashable | Public Relations & Social Media Insight | Scoop.it

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.... "Contrary to conventional wisdom, one actually has more access to evidence with social media than traditional off-line sources." In some instances, perhaps this is a good thing. But this week, that "evidence" became fodder for hasty accusation, as Redditors attempted to crowdsource the investigation and identification of the Boston Marathon bombers.

 

As the week played out, it became apparent the Reddit search would not trump the one led by authorities. Verification Required Unfiltered information, without context or verification — usually the job of journalists — can be dangerous, as Storyful founder Little points out: When I was a young TV journalist, the phrase ‘golden hour’ meant the early evening light that bathed faces and landscapes in a warm forgiving glow. As a social journalist, I've started to use the term in a different way. I now think of the golden hour as the time it takes social media to create either an empowering truth or an unstoppable lie, when a celebrity death trends on Twitter or an explosive video surfaces on YouTube. In other words, when journalism can matter most....

Jeff Domansky's insight:

Journalism and social media are a challenging combination. 

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The New ‘New’ Journalism

The New ‘New’ Journalism | Public Relations & Social Media Insight | Scoop.it

The week of the Boston bombings has been a cascade of embarrassments for the news industry. On Wednesday, CNN falsely reported that arrests had been made. The New York Post, never known as a pillar of journalist ethics, sunk to a new low with a front-page photo on Thursday of two young men, captioned, “Feds seek these two pictured at Boston marathon.” The only hitch: These weren’t the suspects. One of them says he’s now afraid to leave his house.

 

But should these media fails really surprise us? Those who have been paying attention know that media bosses have been in a race to the bottom for over a decade. As journalist Nate Thayer describes it, “Not only have all the editors and others responsible for ensuring balanced and accurate story, which was crucial to ensuring believable information, been eliminated in budget cutbacks, but the more overwhelming new reality is the age of instant in the new borderless digital information age.”

Jeff Domansky's insight:

As social media and traditional media collide, the result seems to be a scramble to be first regardless of the facts or journalistic integrity.

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Jade Nicole Burman's curator insight, September 21, 2014 10:22 PM

This is just wrong. The media should get their facts straight before releasing such sensitive information on such a sensitive topic. Not only that, I noticed they called the police "feds." They should probably work on their grammar skills as well as their research skills. Oh and maybe reviewing the code of ethics wouldn't hurt either.

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Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs

Mastering the Three S Model of content marketing: Make it shareable! | SmartBlogs | Public Relations & Social Media Insight | Scoop.it
At last month’s Content Marketing Summit, hosted by Rise Interactive and my company, Skyword, leaders from IBM, Rise Interactive and Norton by Symantec gathered to discuss strategies for producing “shareable” content to generate brand awareness through search and social media. I’ve included their insights below....
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4 Big Social Media Lessons from Small Businesses | Dashburst

4 Big Social Media Lessons from Small Businesses | Dashburst | Public Relations & Social Media Insight | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale. Smaller businesses are using social not only as a marketing tool, but also as a customer service platform....
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10 LinkedIn Features to Grow Your Business

10 LinkedIn Features to Grow Your Business | Public Relations & Social Media Insight | Scoop.it
LinkedIn may not be the most exciting or fun social network out there, but it’s an amazing tool for businesses – if you master it and make full use of its features you can really help your business in the long run. I personally use LinkedIn quite often for business reasons (what else, after all?) and I found it has lots of amazing benefits. LinkedIn is great for: - Networking - Lead generation - Promotional purposes (paid and un-paid) The trick with LinkedIn is to know all the little secrets so you can make full use of the popular social network. It has lots of interesting features that not everybody knows about and they launch new ones at a very rapid rate, probably due to their perpetually increasing number of users, so it can be very hard to keep up and know which features to use to get the most out of LinkedIn. This has been bugging me lately so I decided to make a to-the-point list with LinkedIn’s most relevant features for businesses....
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4 ways to engage employees in your town hall | Ragan.com

4 ways to engage employees in your town hall | Ragan.com | Public Relations & Social Media Insight | Scoop.it

I have evaluated dozens of CEO/executive town halls. As idealists, when we plan these events we envision a turn-of-the-century town hall during which passionate employees engage in vigorous debate with organizational leaders....

 

Most forums have too much content and a lengthy presentation with too much detail. In addition to substance, our leaders tend to be too positive and rarely negative, and employees don't think they are getting the truth. This sort of comment is heard: "That is not the real strategy; the real strategy happens behind closed doors."

 

The good news is that employees tell me they really do want to know and understand strategy and what is impacting the business. They just don't believe that happens in leader forums.

 

Senior executives tell me they want to know the best way to share their direction and strategy for the organization. Employees tell me they want the truth. They want unscripted answers and to participate in a discussion about the competing demands placed on the business....

Jeff Domansky's insight:

Four great strategies for better employee engagement through town hall meetings.

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