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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella

Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella | Public Relations & Social Media Insight | Scoop.it

One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.


The best data is always your data. 


So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).

Jeff Domansky's insight:

I can't say enough about that Zarrella. His knowledge of social media measurement is super and he is a super approachable, sharing guy. By creating this new, free, Twitter analytical tool, the insight you gain could not only increase the number of reTweets, it could make your overall effectiveness much higher.


ReTweet Lab instantly analyzes a segment of your personal or business Twitter stream and delivers up to a dozen benchmarks worth analyzing and taking action to improve what you do.


Highly recommended. 10/10

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Benjamin Haslem's curator insight, August 14, 2013 7:15 PM

Thanks to Jeff Domansky for pointing out this great analytics tool. It provides interesting insights into how, why and when your tweets are retweeted. Best of all: it's free!

Jeff Domansky's comment, August 16, 2013 1:11 PM
Glad it was useful Benjamin. Dan Zarella is a great resource!
Benjamin Haslem's comment, August 20, 2013 2:20 AM
Thanks Jeff!
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What are the top 3 reasons why you unfollow people/brands? Q of the Week

What are the top 3 reasons why you unfollow people/brands? Q of the Week | Public Relations & Social Media Insight | Scoop.it

We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves.


Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look....

Jeff Domansky's insight:

Social behaviors on social media worth noting. Notice several of the differences between the various social media channels.

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Parl Harrington's comment, August 19, 2013 8:14 PM
Yes, I agree it is very interesting to see how consumers react when marketers aren’t careful about their actions when using social media to advertise. Social media networks have thought to be an effective tool for marketers to communicate and engage with their consumers however, like you’ve mentioned once the negative image is formed it’s almost impossible to stop it.
Jeshleen Lata's comment, August 19, 2013 10:32 PM
This article was really interesting as it showed how this brand pulled communities on Facebook, Twitter and Google + asking them why they unfollow brands on each social network. Article shows how they came across with some common issues across all three networks. I agree with Francesca Perry how she said that most of the brands think to use social media in advertising their brands and reaching out to consumers. It is also true like how she mentioned that if brands are not careful in the way they communicate with their consumers it can actually work against them and create a negative image for their brand. Customers normally unfollow the brand coupons they are not interested buying.
Parambir Singh's comment, August 20, 2013 11:15 AM
The article overview’s the importance of social media in the field of brand management. I stand with the publisher's insight about the article that if the marketers do not communicate well with their consumers, can bring a negative image to the brand name. The marketers need to make sure that the information which they share with the consumers through different social media channels should be appropriate, up-to date and interesting. This article is very interesting in the field of brand management.
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Animals Are Taking Over Social Media! - DesignTAXI.com

Animals Are Taking Over Social Media! - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

Do you get flooded under a deluge of cute dogs and ‘lolcats’ whenever you open your social media feed? Be it Facebook, Twitter or Tumblr, it seems hard to escape the reach of our furry and fuzzy friends.


This infographic designed by Webtise UK for equestrian supplies shop Edgemere, shows us who the movers and shakers of the animal social media world are and why they’re famous. It even speculates on upcoming animal related trends and settles the age old debate of who is more popular—Grumpy Cat or Steve Carell?...

Jeff Domansky's insight:

 Why is the Internet an animal kingdom? This infographic is fun and a great reminder that the Internet, just like society, is made up of a number of sometimes silly parts.

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5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content

5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content | Public Relations & Social Media Insight | Scoop.it

This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).


So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.


While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.


The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.


That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....

Jeff Domansky's insight:

Great tips on how to get better results from content marketing using curation and several other simple strategies.

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26 Tips to Enhance Your Social Media Profiles | Social Media Examiner

26 Tips to Enhance Your Social Media Profiles | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

When did you last revisit your social profile on Twitter or Facebook?


Do you want to maximize the impact of your social networking efforts?


Basic housekeeping tasks are necessary for maintaining complete and engaging profiles....

Jeff Domansky's insight:

Tips on some of the basic housekeeping tasks for more engaging social media profiles.

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The Top 5 B2B Content Marketing Metrics

The Top 5 B2B Content Marketing Metrics | Public Relations & Social Media Insight | Scoop.it

When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success.


Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak.


When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....

Jeff Domansky's insight:

Are you measuring what matters in content marketing? This post had some very valuable tips on how, where and why to measure results that matter in your business and in the executive suite.

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Seven Traits of Press Releases That Actually Get Read

Seven Traits of Press Releases That Actually Get Read | Public Relations & Social Media Insight | Scoop.it

I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make me wince is rare—yet not impossible.Now and then, I receive press releases that are smart, audience-focused, brief, and interesting. So, for this week’s post, I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read....

Jeff Domansky's insight:

Good reminder about news release best practices that get news results.

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Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis

Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis | Public Relations & Social Media Insight | Scoop.it

10 Yetis Vents - Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing.


Right now the interwebs are full of "Google has killed PR Agencies/press releases" stories. These all relate to big G's latest update that talks about its crack down on keyword optimised press releases and the need to use no-follow links in stories that PRs push out.


Whether it is emails from nervous clients wanting clarification on the situation, or people on Twitter sending me DMs asking if I have seen various stories (because we set our stall out around being very SEO savvy), it is really up in my grill right now.


Not many public relations professionals have put their head above the parapet and come out with their take on this, so I thought I would give it the first shot....

Jeff Domansky's insight:

10 Yetis analysis will help you refocus your news release efforts. Recommended reading for PR and marketing people.

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Julia Chandler's curator insight, August 14, 2013 4:57 AM

Overview of the recent google changes - clearest one I've seen so far

Jeff Domansky's comment, August 14, 2013 2:17 PM
Totally agree Julia, this was a useful overview.
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From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch

From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch | Public Relations & Social Media Insight | Scoop.it

The company behind the .co domain has been working to associate .co websites with startups and innovation. Now its founders are trying to make it as easy as possible to start a business online with a new company called Pop.co.


thisBasically, Pop.co is a bundle of online services that should remove any barrier between coming up with a cool idea and building a web presence around that idea. This approach is particularly important in a future where entrepreneurs run “three or four micro-businesses at a time, easy come, easy go, and you don’t have to keep the domain forever,” said CTO Tom Lackner — he suggested you should even be able to set all this up from your smartphone.


Lackner and CEO Juan Diego Calle gave me a quick demo of Pop.co. You just pick the .co address that you’re interested in (assuming it’s available, and if it’s not, Pop.co will suggest alternatives), then the company automatically claims it for you, and you can either use Pop.co’s simple web page editor to create the page with just a little bit of typing, or use its simple DNS editor to point the website to a page you’ve created on another service like LaunchRock or Barley....

Jeff Domansky's insight:

This tool may be exactly what the doctor ordered for your new online business launch. Regardless, you have to admire the patient.

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Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile

Apple's Charger Take-Back Is a Model for Ongoing Brand Engagement - Ad Age Mobile | Public Relations & Social Media Insight | Scoop.it

Apple's deal to take back non-brand phone chargers is not only brilliant crisis PR, it's a model for engaging consumers.


Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple's brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven't confirmed that conclusion.


There's a bigger idea here, though, that makes this program a model for brand engagement overall....

Jeff Domansky's insight:

I'm not sure I'd call this brilliant "PR" but it's definitely smart guerrilla marketing or maybe brandjacking would better describe it? It is a very interesting and useful reminder of a response or real-time.

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There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow | Public Relations & Social Media Insight | Scoop.it

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned.


We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment....


We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in....


Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....

Jeff Domansky's insight:

This post makes a great case for why mobile matters to marketers. The money will be there if you get ready to go for it strategically.

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Has Google really just killed the PR industry?

Has Google really just killed the PR industry? | Public Relations & Social Media Insight | Scoop.it

There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular....


So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.


The convergence of PR and SEO is something we’ve covered previously on the blog, with articles focusing on the importance of search optimised PR and suggesting seven SEO tools to improve online PR efficiency.


However the article on ZDNet understandably (and probably intentionally) ruffled a few feathers within the PR industry as it painted them as black hat SEOs, out to flood the internet with dull, keyword loaded press releases just so they could help their clients climb a few places in search rankings....

Jeff Domansky's insight:

Take a breath PR and marketing people. News releases are still helpful but better care needs to be taken to get better results.

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Google Did Not Just Kill PR Agencies

Google Did Not Just Kill PR Agencies | Public Relations & Social Media Insight | Scoop.it

Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies.


Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline.


It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...

Jeff Domansky's insight:

Lee Odden offers solid advice on SEO for PR pros and throws cold water on the hysteria about Google killing PR.

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What Can Social Media Do For A Traditional Brand?

What Can Social Media Do For A Traditional Brand? | Public Relations & Social Media Insight | Scoop.it

The 80-something year-old Hambletonian harness race leveraged social media marketing to infuse new enthusiasm for the race and sport. Jason Falls reviews the Hambletonian Society’s efforts.Last weekend’s Hambletonian gave us an interesting look at social media. Odd that we’re talking about social media and an 87-year-old harness race – a sport most associate with 70-something New Jersey retirees – but that’s kind of the point.


This year, for the first time, the Hambletonian made a focused effort on social media to re-ignite enthusiasm for the event – harness racing’s version of the Kentucky Derby – and even for the sport itself.Leveraging a compelling content marketing effort, blogger and traditional media outreach and social network activity including Tumblr, Facebook, Twitter, YouTube and Instagram, the Hambletonian Society established a respectable benchmark in social.


While they were at it, they may have hooked a portion of a vast new audience on harness racing in the process.Instead of getting fed a lot of metrics from the Hambletonian team (I was one of the bloggers they outreached to for help spreading the word about the event), I decided to look at the aftermath from an analyst’s perspective. If their goal was reach and awareness, they did a nice job....

Jeff Domansky's insight:

Harnessing social media: an interesting case study that shows you should never present the social marketing can work for you, your business or your industry..

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Brands Mess Up in Social Media | Digiday

Brands Mess Up in Social Media | Digiday | Public Relations & Social Media Insight | Scoop.it

Domino's and Bank of America show that having humans handling social media doesn't mean they'll act human.


Last week, Domino’s stepped in it on Facebook. A customer took to the brand’s Facebook page to compliment the chain, which then responded with a rote “Sorry for your bad experience” response. Digiday, along with others, covered the snafu, which appeared to point out the perils of relying on automated responses in social media.


And yet the error was actually a mistake made by a human, according to Domino’s. In much the same way as Bank of America screwed up last month by having a social media team sounding a lot like robots, a Domino’s employee mistook the compliment for a complaint. The employee then, it would appear, gave the default response for social media complaints. Domino’s, to its credit, tried to regain its footing by taking it in stride. The rub with brands in social media is that they’ll need humans, who are prone to make mistakes....

Jeff Domansky's insight:

Several recent good case studies on social media missteps, why automation work and how humans still need to engage properly.

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How to Make Inbound Marketing Pay

How to Make Inbound Marketing Pay | Public Relations & Social Media Insight | Scoop.it

For inbound marketing to perform in most markets it must be placed in the hands of those in the organization who can help prospects and clients make sense of itI’ve been promoting the concept of inbound marketing for about ten years now. I certainly didn’t coin the term “inbound marketing,” but it’s a concept that has been the basis of my teaching and it’s the approach that I’ve used to build my business.


Think about the impact of that – I’ve been able to build a multimillion dollar global business without advertising, without a sales staff, without any outbound efforts at all. Every bit of business I generate comes to me through the consistent creation of educational content, being found by those in search and engaging those who want to know more.


The thing is, my business isn’t really that unique. Tens of thousands of small businesses and independent professionals have been able to accomplish the same and much, much more through the effective use of what we’ve come to call inbound techniques....

Jeff Domansky's insight:

John Jantsch provides his usual great advice and some of the inbound marketing and content marketing best practices that count.

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Keeping audiences engaged with effective storytelling | Kapost Content Marketeer

Keeping audiences engaged with effective storytelling | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

Using storytelling to sell a product, brand or service isn’t in any way a new concept. The developing technology around us however, has given us new ways in which to engage and interact with our audience. Content marketing has become increasingly important as brands realize that in order to speak to their customers they need to invest in content that matters. The more brands have begun to focus on quality content, the more it becomes clear that storytelling is a key component to the content marketing process.


You wouldn’t (willingly) sit through a terrible film, or keep reading a book that you thought had a terrible plot, so why should people read your content if it doesn’t have a good story behind it?...

Jeff Domansky's insight:

The more brands focus on quality content, the more storytelling is can make a difference to the success of your content marketing programs.

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10 Secrets to the Perfect Webinar | ClickZ

10 Secrets to the Perfect Webinar | ClickZ | Public Relations & Social Media Insight | Scoop.it

After three consecutive columns discussing the white-hot topics of digital marketing best practices, content marketing, and mobile, I want to turn your attention to a less sexy, but no less important marketing tactic. It's one of my favorites, and in a way, it's the unsung hero of B2B digital content marketing: the webinar.


In short, I love webinars. Why?


They're affordable. Webinars cost nothing if you use your company's existing platform, and anywhere from $12,000 to $18,000 if you partner with a media outlet that will promote the event, gather attendees, and host it on your behalf. Catering alone could cost that much at most events.


They are fully scalable. How nice to have a tactic with no variable cost for additional attendees! (Imagine what would happen if you hosted a breakfast event for media planners and 90, instead of 50, showed up...)


They can help position your brand as a thought leader. And a partner to potential clients...

Jeff Domansky's insight:

Here's some really practical tips on how to make your webinar rock. of course ,being prepared will be the best advice of all

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Do we need another model of measuring social media ROI? | MyCustomer

Do we need another model of measuring social media ROI? | MyCustomer | Public Relations & Social Media Insight | Scoop.it

Social media ROI is a messy business. How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media is, like any channel (if you choose to view it as one) not perfect to measure, though far from hard to get a good handle on it, and to compare channels with channels using techniques like Google’s Multichannel funnels or social reports.


It’s the scale of choices that become complex. It’s much easier to post rationalise and retrospectively connect the dots, but not easy to plan for it – otherwise why is ‘viral’ still so remarkable in social media – and why we don’t see the experts doing amazing campaigns repeatedly.


It’s always been a challenge, attributing the value of visitors through multiple channels, social media has made that more complex. Certainly when compared to lower down the funnel the touchpoints are more measured and explicit, visitor-to-goal completion is relatively simple to monitor and quantify.IAB suggests 3:1 return on social media investment...


The research revealed that, four out of five consumers said they would be more inclined to buy a brand more often in the future after being exposed to a brand’s social media presence, while 83% of consumers exposed to social media would trial a brand’s product. ...

Jeff Domansky's insight:

This is a really excellent post that looks at the best way to measure ROI on social media, why a new model may be more helpful and some tips on how to measure more effectively.

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12 Ways to Optimize Press Releases & Avoid Google Penalties

12 Ways to Optimize Press Releases & Avoid Google Penalties | Public Relations & Social Media Insight | Scoop.it

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.


Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.


It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are "optimized anchor text."


Is This a Big SEO Deal? Yes. No. Maybe.


Google has been slowly squeezing the SEO life out of press releases for a while now.


"In 2006 online press releases were amazing for SEO. In 2013? Not so much," said Joe Laratro, SEO expert and PubCon lead moderator. "Online press releases have had very little value in terms of links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes."...

Jeff Domansky's insight:

So there. The sky is not falling but the landscape is changing and the ways to get better news release results need revamping.

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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | Public Relations & Social Media Insight | Scoop.it

The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?


Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...

Jeff Domansky's insight:

How do you build a blog audience that’s ready to buy what you sell? Here's why promotion is important, and how to do it.

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Hein Holthuizen's curator insight, August 14, 2013 2:50 AM

Marketing is more efficient then sales

Alison D. Gilbert's curator insight, August 15, 2013 4:51 PM

I love to curate existing content and create new content.

Adrian Miller's curator insight, August 15, 2013 5:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

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Leaning towards a better way to gauge consumer media interaction

Leaning towards a better way to gauge consumer media interaction | Public Relations & Social Media Insight | Scoop.it

In a world of second screen and streaming, lean forward/back just doesn’t tell the story anymore. Here’s a better framework for gauging media consumption habits.


The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities.


The current lean-forward, lean-back paradigm, conceived by Jakob Nielsen, was popularized around 2008 and yet (amazingly) it’s already showing its age. Consider that it predates the widespread use of touchscreen smartphones, the current dominance of tablets — the entire second screen phenomena — and even the widespread adoption of on-demand streaming media services like Netflix and Spotify. The world has turned in the past 5 years, and yet this framework remains a popular if not standard convention for analyzing data consumption in the media business.


It’s time advertisers, marketers and content creators had a more accurate, more nuanced and granular system to describe how consumers interact with their digital content. The result would offer better opportunities for everything from UX design to monetization and marketing.Following is a two-fold system that, unlike the lean forward/back shorthand, breaks apart the physical and mental attributes involved when we consume content....

Jeff Domansky's insight:

This article explores the search for a better framework to measure consumer and marketing results.

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Retail Brands Face Facebook Publishing Fatigue

Retail Brands Face Facebook Publishing Fatigue | Public Relations & Social Media Insight | Scoop.it

Retailers that push fewer posts, but better and more targeted ones, are gaining an edge over those that pursue volume when it comes to publishing Facebook content, new data suggests.


The 50 Social Retail Report from enterprise social media management company Expion analyzed 16,000 posts for the top 50 retail brands as designated by Interbrand. It found that as a whole, fan engagement and volume decreased for retail brands on Facebook, despite their increases in published posts – implying a need for more thoughtful earned and paid media strategies on the platform.


There appeared to be some breakdown in timing and communication, with 17% of retailers’ pushing their posts on a Friday, (perhaps in a drive to post before the weekend), despite the fact that more than 21% of the poorest performing posts occurred on this day of the week....

Jeff Domansky's insight:

Research reminds us: It's the quality, not the quantity of content marketing that counts silly...

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Online Marketing and Basic Facts | Social Media Today

Online Marketing and Basic Facts | Social Media Today | Public Relations & Social Media Insight | Scoop.it

You devour online marketing lessons. You feast on articles, reports, books, and eBooks.


....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.


The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....

Jeff Domansky's insight:

Barry Feldman helps you make sense of the online marketing basics and how to avoid the landmines.

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Francis Ibanez's curator insight, August 30, 2013 2:53 AM

Las oportunidades que nos ofrece el marketing online son tremendas, algunas de ellas la microsegmentación, la implementación de estrategias personalizadas, la ventaja competitiva que nos aportan...

¿que porcentaje de los recursos estás invirtiendo en marketing online vs marketing tradicional?