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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Should YouTubers launch new platforms to compete with YouTube?

Should YouTubers launch new platforms to compete with YouTube? | Public Relations & Social Media Insight | Scoop.it

Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow? A week ago, a blog post by Jason Calacanis got the entire web video industry talking: The essay, subtly entitled “I ain’t gonna work on YouTube’s farm no more”, laid out Calacanis’ reasons for declining a second round of financing for original content from YouTube. But more importantly, Calacanis informed YouTube that it had better watch out, because he wasn’t the only person working on YouTube who felt this way....

Jeff Domansky's insight:

YouTube owns online video right now but the natives are restless and challengers are looking at ways to compete and improve their video offers.

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Are You Following These Content Marketing Commandments? - Business 2 Community

Are You Following These Content Marketing Commandments? - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

We are living in a fiercely competitive world which is surprisingly so close-knit that we refer to it as a global village. But in a spirited world, where mere survivors are the fittest competitors and even cell phones have become smart, Internet Marketing professionals are faced with additional challenges. These challenges require them to aim at Content quality, no less than excellent.

 

This is of course because the real world concept of advertising clutter is now transferred to the internet as well. Every other business is launching ways for making money online and online lead generation. So, the only way you can get noticed is through the extraordinary quality of Content Marketing to promote your business....

Jeff Domansky's insight:

High quality content wins and old-style marketing drools.

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Why Agencies Shouldn't Respond to Client RFP's.

Why Agencies Shouldn't Respond to Client RFP's. | Public Relations & Social Media Insight | Scoop.it

A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret.... ...It’s time for agencies to stop mooing. It’s time for agencies to stop dropping their pants. It’s time for agencies to stop chasing rejection and the RFP of the day and focus on developing a vibrant network of prospects and alliance partners. It is time for all agencies to just say NO. NO. NO.

Jeff Domansky's insight:

I like Hank Blank's thinking. Often, I think RFPs are managed by inexperienced juniors or the purchasing department. Knowing the source and decision process will tell you plenty and whether to even consider the RFP. 

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Knowva Consulting's curator insight, June 9, 2013 1:26 PM

Hank uses a somewhat sarcastic tone to discuss the UN-importance of RFPs. The client asking for proposals ultimately is trying to quantify skills and campaigns that, in order to be effective, must be emotional and pull at  heart-strings; and therefore are NOT quantifiable.

RFPs commonly refuse to interact with agencies once a decision has been made. Hank writes: "The hours of completing an RFP are not worth a one-minute email."

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#TheDigitals: What are the most important digital trends for 2013?

#TheDigitals:  What are the most important digital trends for 2013? | Public Relations & Social Media Insight | Scoop.it

The Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist? We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these... Which trends will have the largest impact on digital this year?...

Jeff Domansky's insight:

Introducing "The Digitals" and how to connect with them.

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Manage Your Marketing: Too Many Cooks in the Kitchen - Business 2 Community

Manage Your Marketing: Too Many Cooks in the Kitchen - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...This feeling that there is less control over how a brand is received can lead to another problem – what we like to call “too many cooks in the kitchen.” Whether you work for an agency or internally as part of a marketing department, it is very likely you have experienced this unfortunate situation. Essentially, what occurs is that multiple people want to be in the position to offer insight, approve the final project, determine the direction of the campaign, and participate in the creation of the actual content.

 

The problem is that trying to incorporate too many people into the marketing process can actually negatively impact the efficiency with which the campaign is implemented together with the ultimate effectiveness of your company’s efforts. Even more unfortunate is that often the “too many cooks” problem occurs in response to hard times at the company, a time when everyone is desperate to see the company’s efforts succeed.

 

How to manage this problem

We recommend two primary ways to address this common problem. The first is to develop clear processes that will ensure everyone feels comfortable with the final product. The second part of the formula for success is to optimize communication so that no one person or department feels out of the loop. Let’s discuss both of these in a little more detail....

Jeff Domansky's insight:

Two tricks to solve the problem of too many cooks in the contentmarketing kitchen.

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Inbound Marketing Results: Greater Effort = Greater Reward | Business 2 Community

Inbound Marketing Results: Greater Effort = Greater Reward | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...The Content Marketing Institute and MarketingProfs recently released a study, “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends-North America,” and in it were findings that support our adage, “The more you put into it, the more you’ll get out.” The study shows that best-in-class B2B content marketers – those seeing increases in web traffic, quality and quantity of leads, a broader reach of their messages, and an increase in sales – are putting more effort into most every element of Inbound Marketing....

Jeff Domansky's insight:

Here's how to ramp up your ROI from your inbound marketing...

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D.B.'s curator insight, June 9, 2013 5:29 PM

As in all aspects of life, the more we put into an effort, if well spent, the more we get out .

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7 Must-Haves to Grow an Audience Via LinkedIn Groups - Business 2 Community

7 Must-Haves to Grow an Audience Via LinkedIn Groups - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas.

 

I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments.

 

I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....

Jeff Domansky's insight:

Really useful exploration and personal example of how to use LinkedIn for ROI on social media efforts.

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Denise Davies's curator insight, June 8, 2013 2:48 PM

Suggestions to grow your contacts via LinkedIn

Alexina's curator insight, June 9, 2013 3:21 PM

These are the 7 in Ryan Jenkins list:  Value-Add Content, Catchy Title, Relevant Content, Concise Content, Engaging Picture, Controversial, Established Group. His article explains each.

Peg Corwin's curator insight, June 21, 2013 10:53 AM

7 Keys are:


  • "Value-Add Content. 
  • Catchy Title. 
  • Relevant Content. 
  • Concise Content. 
  • Engaging Picture. 
  • Controversial. 
  • Established Group"
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Friday SM & PR Tips & Picks: We're Back!

Friday SM & PR Tips & Picks: We're Back! | Public Relations & Social Media Insight | Scoop.it

PR Coach Social Media and PR Tips Blog readers and social media followers are funny. Sometimes they kick you in the pants. Other times they reward you with feedback, insight and amusement. It's all good.

 

We're relaunching the weekly series of best Social Media and PR picks. This new and improved, sleeker and sexier version will include lots of social media insight, tips and practical tools along with traditional PR perspectives. But it will also be a shorter curated list with just a dozen or so of the week’s very best links from my daily @theprcoach Twitter feed. Nice and simple. Practical and useful. Sometimes with a theme but other times just a collection of useful, must-read social media and PR tips for thoughtful, busy social media, PR and marketing people.

Jeff Domansky's insight:

By popular demand, The PR Coach (that'd be me) brings back his popular SM & PR Picks every Friday. Cool. ;-)

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Break Through the Barriers to Enterprise Content Creation

Break Through the Barriers to Enterprise Content Creation | Public Relations & Social Media Insight | Scoop.it

If it’s becoming a challenge to get your C-level executive to write the thought leadership content you need for your corporate storytelling efforts, remember that, while some CEOs may love to write, nearly all of them like to talk. Try capturing their insight and ideas using a more conversational format; for example, interview them using Skype and record the conversation. Your content editors can then turn the resulting audio (or video) and transcripts into multiple content marketing pieces (e.g., blog posts, white papers, etc.).

 

Or, if the recorded content is high quality, you can even use it in its original format as the basis of a podcast. Even if your CEO isn’t available to be interviewed and is unwilling/unable to write an article, ask if he or she would be willing to answer a few questions via an email. In other words, don’t block the content marketing process by trying to force your executives and staff members into doing something they aren’t comfortable with — there are plenty of other ways to generate effective content marketing....

Jeff Domansky's insight:

How to get creative in your content marketing strategies, especially when working with senior executives. Several really good suggestions and solutions.

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Why My New Local Pizza Place Needs A Media Trainer | Mr. Media Training

Why My New Local Pizza Place Needs A Media Trainer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

The owners of the new pizza place in my neighborhood could use a little media training. I say this a bit tongue in cheek… After all, they’re a brand new small business and will likely have little to no interaction with the media. However, their messaging and communications skills could certainly benefit from some help. So please allow me, pizza place around the corner, to give you and our readers a few pointers gratis. Here's why....

Jeff Domansky's insight:

Burned by rudeness. Media training and customer service should be on the menu for every business

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10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community

10 Questions to Ask Before Setting Up a Company YouTube Channel - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?

Jeff Domansky's insight:

Liked these YouTube questions and tips. Nice 'n easy.

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Francis X Carmody's curator insight, June 8, 2013 11:21 AM

Exactly right!  This is a perfect example of feeling just as if the Internet is "talking back to me..."

 

Nacho Vega's curator insight, June 9, 2013 4:07 PM

"YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?"

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Find a Large Audience at the Corner of Keywords and Content | Jay Baer's blog

Find a Large Audience at the Corner of Keywords and Content | Jay Baer's blog | Public Relations & Social Media Insight | Scoop.it

Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered.

 

In my articles I tend to focus on the “create something great” half of the formula. Today I’ll focus on the “be discovered” part, which is largely a mechanical exercise you may not understand—or have never considered....

Jeff Domansky's insight:

Sure great content matters but if it's not found, you lose.

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3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps?

 

For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….

Jeff Domansky's insight:

Guess what content marketing strategies work best? This chart says it all. This an excellent SEO blueprint.

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John S. Bell's curator insight, June 6, 2013 3:15 PM

Learn from this post to help your sites grow.

Keith Meyer's curator insight, June 6, 2013 6:14 PM

Interesting read for those wishing to stay on top of SEO on Google.

Victor Alejandro Polanco Frías's curator insight, June 7, 2013 12:22 PM

Mejora tu posicionamiento...!

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The Six Companies Fueling an Online Ad Crisis | Adweek

The Six Companies Fueling an Online Ad Crisis | Adweek | Public Relations & Social Media Insight | Scoop.it

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, "It wasn't me! We bought bad traffic from somebody else!" So, who are these traffic dealers?

 

At Adweek's request, close to a dozen industry experts—representing publishers, ad buyers, DSP and other ad tech execs—have identified six companies that they believe may be selling low-quality, potentially bot-generated traffic—starting at half a penny a click. They are AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing....

Jeff Domansky's insight:

Investigative story looks at bot-generated ad clicks sold by unethical marketing companies. Great read and cautionary tales.

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PR Fail: A biker bully face-plants on Facebook

PR Fail: A biker bully face-plants on Facebook | Public Relations & Social Media Insight | Scoop.it
PR fail: A biker bully learns a lesson in crisis management, the hard way.... I’ve occasionally been annoyed at bicyclists weaving in and out of traffic, taking up too much of the road, going too slow right in front of me. Hey, I get annoyed with a lot of people on the road, not just cyclists. But when a local charter boat captain (who moonlights as the host of a cable access show) became annoyed the other day at a bicyclist in Portland, something happened that cost this captain several sponsorships of his TV show and attracted a deluge of brutal, nasty comments on his Facebook page. What’s a deluge? Well, a ton, enough so the page was taken down after a few hours of belligerent, withering abuse. In its place, a page calling for a boycott of the captain’s business soon appeared with over 1,000 “likes” in less than 48 hours. Oh yeah, and the captain’s phone was disconnected too after a gazillion angry calls. A minor incident had become a full-blown crisis for the captain and his business. So I guess the lesson here is don’t piss off a guy on a bicycle. But there’s a larger lesson too about when and when not to take your case to Facebook (or other social media sites), when crisis management means sucking it up and admitting your mistake. And when it’s best to just shut your damn pie-hole.
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Op-Ed: Content marketing executions require orientation beyond media

Op-Ed: Content marketing executions require orientation beyond media | Public Relations & Social Media Insight | Scoop.it

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation. In a blog entry for PandoDaily, Shane Snow, chief creative officer at Contently, argues that content marketing - and its shiny new moniker, "native advertising," has now become a mainstream offering among advertising agencies and public relations shops.

 

Snow's assertion that content marketing has become more of a "fixture" in digital media highlights a considerable challenge, as media-oriented marketing teams - eager to implement a content-oriented approach - have yet to pivot from their media planning perspective and to adapt to a content-minded execution....

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Five social media tools you probably know, five content tips that you might not | Lyman Public Relations

Five social media tools you probably know, five content tips that you might not | Lyman Public Relations | Public Relations & Social Media Insight | Scoop.it
There are a variety of content platforms available that let you share anything from important product information to entertaining media with current and prospective customers. Content marketing continues to be a growing trend for business, and it’s no wonder why with the proliferation of platforms for brands to socialize with their audience. The handful noted here won’t come as a surprise; this is about the basics– or perhaps a bit beyond the basics, since many of these tips are often underutilized. Still, there are some simple ways to get more out of what’s already being done, so here are five tips for successfully using basic social tools....
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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.

 

I recently read an estimate that content marketing is now a $44 billion industry. This got me thinking – what does that even mean? Did “content marketing” even exist ten years ago? The reality is that content marketing has always existed. It’s the labelling of it and the tactics within it that have evolved over time. Thirty years ago a big-time professional services firm (accounting, law, consulting – pick your poison) still put together whitepapers, articles, graphs, and videos for the purpose of positioning themselves as thought-leaders and to ultimately drive leads.

 

Where things have changed is the delivery of such content. Whereas before content was delivered primarily through ads, mail, memos, and events, today content is delivered digitally. It’s delivered through email, social media, and search engines (SEO). It’s delivered across device platforms, browsers, screen sizes, and even countries....

Jeff Domansky's insight:

Zooming in on what really works in social media.

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Digital revolution brings us back to basics

Digital revolution brings us back to basics | Public Relations & Social Media Insight | Scoop.it

A lot has been said about the digital transformation and in fact, newspapers, magazines and blogs are writing about this revolution every single day. I don’t think it is revolutionary in at least one sense. I think it is helping us connect with customers in a deeper way and re-discover our marketing basics. I think a lot of people are making this more complicated than it has to be (maybe to get you to pay them for their help!) but I am a blogger who likes to put things in a simple way. Let’s look at the basic truths we have re-discovered with our digital marketing...

Jeff Domansky's insight:

Digital revolution brings us back to basics in this thoughtful post.

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Using The Power Of Social Media To Impact Your Company’s Sales

Using The Power Of Social Media To Impact Your Company’s Sales | Public Relations & Social Media Insight | Scoop.it

Is your company using the power of social media to its full potential? In both a personal and business space, social media can be used to start meaningful conversations. However, many business owners do not take the medium seriously enough to invest in it. If social media is used correctly, it could have a positive impact on a company’s sales.

 

How? Since social signals are becoming a more influential factor in determining placement in search results, using social channels properly can play a role in getting your site found more easily online. And that has positive correlation to sales. Here are three examples of methods to garner sales from multiple social media channels....

Jeff Domansky's insight:

A good look at how you can get results from Facebook, Twitter and LinkedIn.

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5 ways companies can use social media to manage customer relations

5 ways companies can use social media to manage customer relations | Public Relations & Social Media Insight | Scoop.it

The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company loses business– maybe just a little at first, but when companies start to develop a bad reputation online, it can spread and grow in the blink of an eye. Luckily there are ways that businesses can help prevent that....

Jeff Domansky's insight:

Two words to guide yoursocial media efforts: prevention and proactive...

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Linda Allen's curator insight, June 8, 2013 8:12 PM

Yes indeed

Linda Dap's curator insight, June 9, 2013 7:39 AM
Online reputatiemanagement --> hoofdregel nummer 1: de heeft altijd gelijk. Dus altijd sorry zeggen als er een fout is gemaakt, positief en oplossingsgericht reageren.
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The Viral Video Myth… (And a Guide for the Rest of Us) - Business 2 Community

The Viral Video Myth… (And a Guide for the Rest of Us) - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With deeper pockets than most, these megabrands’ ‘viral videos’ clearly enjoy the lions share of online audiences. However, when an online video ‘goes viral’ this is more likely a result of significant advertising spend, rather than just plain luck, as is often perceived.

 

The videos which do go viral as a result of pure luck, (as evident in Top Ten viral video of 2012 list), tend to either feature stupid people, drunk people, bad singers, or combination of all. The ones that aren’t a case of being in the right / wrong place at the right time, are known as ‘social videos’ (due to their share-ability). This recent phenomenon in video marketing is swiftly becoming one of the key advertising channels for brands wanting to tap into the huge audiences hanging out on social media sites. We’re not just talking about Youtube (which tends to be the host). Most of the major social media sites now allow your promotional video to be shared, and it’s these ‘shares’ which are the measure of a successful campaign.

 

The stats are staggering; a ‘trending’ video (such as Call of Duty: Ghosts) can enjoy upwards of 150,000 shares in 24 hours, 5 million views and over 7000 comments in a week! Not bad publicity for a computer game. Sure, it helps if you have a chart topping product and a loyal army of followers. More importantly though, you’ll require a huge amount of money poured into ‘pay per click’ video advertising on the likes of Youtube....

Jeff Domansky's insight:

Why you can get results from YouTube and other video in your content marketing. 

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The Three Things To Kill In Your Media Interviews | Mr. Media Training

The Three Things To Kill In Your Media Interviews | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

People will forget much of what you say during an interview. So be careful not to do these three things - or your audiences might remember even less.

 

...The “U” in CUBE A demands that your messages remain unburdened by three things: wordiness, jargon, and abstractions. The more a message tries to say—and the more abstractly it tries to say it—the less likely it is to be memorable. As a general guide, aim for messages that: have no more than two commas; contain no more than 30 words; and evoke concrete images....

Jeff Domansky's insight:

Smart media training advice from Brad Phillips' excellent book "The Media Training Bible:."....

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Content Marketing Fairy Dust & Getting Real About Content Promotion

Content Marketing Fairy Dust & Getting Real About Content Promotion | Public Relations & Social Media Insight | Scoop.it

While 'creating great content' is important, it's not enough. Promotion is critical to content marketing success. In this post, Paul May shows you how to improve your content promotion.

 

NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard.

 

“Well, Hi Paul….Bad Start to the Day?” Why the rant? Well, Cyrus Shepard wrote a fantastic “blueprint for ranking” post recently on the Moz blog (one of the best posts of the year, IMO). I found myself nodding in agreement throughout it…until I got to the end and read this: “This blueprint contains 25 steps to rank your content, but only the last three address link building. Why so few? Because 90% of your effort should go into creating great content, and 10% into link building.”

 

In fairness to Cyrus, there’s more nuance to his thoughts than this quote conveys, but this fits into a theme that seems to be gaining momentum in some circles. I first saw Rand propose this at a Distilled conference I attended last year. The presentation was titled “F*** Link Building, Content Marketing FTW!”

 

I’m paraphrasing, but in this presentation he said something to the effect of: “I have this awesome link building tool…you should totally get it. Every time I use it, I get links from 400 unique domains. It’s called the publish button.”...

Jeff Domansky's insight:

Content counts but link building still supports strongly..

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Public Relations & Social Media Insight | Scoop.it

Marketers can reach a greater audience than ever by combining the power of social media and storytelling. The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience.

 

We have a connected consumer revolution. The consumer is now in control of what they view, what they share, and how they view (on what screen). So there has been a major shift in terms of the relationship between consumers and marketers. And there are bigger things at work as well. We saw it with the Arab Spring, and the critical role social media had in the way information was shared. We saw it with the Occupy Movement as well. Social media can have an impact on traditional power structures.

 

From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content. All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull.

 

Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social....

Jeff Domansky's insight:

The power of social media is even bigger when it's combined with storytelling. Here are several case studies that prove it.

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Denise Davies's curator insight, June 12, 2013 8:14 PM

Stories are a powerful way to reach the hearts and minds