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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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70+ Cool WordPress Magazine Themes Inspire

70+ Cool WordPress Magazine Themes Inspire | Public Relations & Social Media Insight | Scoop.it
This is one of the largest collections of fresh WordPress magazine themes

Via Martin (Marty) Smith
Jeff Domansky's insight:

Some good WordPress themes here. The most important thing is many are mobile and tablet optimized.

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Martin (Marty) Smith's curator insight, December 20, 2012 11:59 AM

My friend Phil Buckley @1918 shared these cool magazine WP themes. Going to move ScentTrail Marketing to a look like the one above. 

Martin (Marty) Smith's comment, December 20, 2012 8:11 PM
Jeff makes a great point I walked right by. Thanks Jeff. Marty
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Want To Spark Innovation? Think Like A Cartoonist

Want To Spark Innovation? Think Like A Cartoonist | Public Relations & Social Media Insight | Scoop.it

On a typically warm Southern California weekend in February, 20 of us are gathered at the Los Angeles Academy of Figurative Art for a two-day seminar called "Making Comics." 


Via Kathy Hansen
Jeff Domansky's insight:

Great storytelling ideas from cartoon theorist Scott McCloud.

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Kathy Hansen's curator insight, December 20, 2012 11:41 AM

"In organizations, leaders who are able to lead people to a conclusion without spelling it out are practicing something very much like the gutter. If you think of the typical org chart where ideas flow from the top, that’s the more didactic conception. If you have instead an organizational structure where there’s inspiration that encourages the flow of ideas upward from the base, you might be looking at something more analogous to audience participation. More analogous to what we’re trying to create with comics."

 
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Top 10 PR blunders of 2012 | Ragan.com

Top 10 PR blunders of 2012 | Ragan.com | Public Relations & Social Media Insight | Scoop.it

The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.

Jeff Domansky's insight:

They're here. They're bad PR!

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Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - www.socialmediaslant.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL
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Three Reasons To Interview By Phone Instead of Email | Mr. Media Training

Three Reasons To Interview By Phone Instead of Email | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
While email interviews can be useful, they are too often used by nervous spokespersons who do everything possible to avoid picking up the phone.

Don’t do interviews by email simply because it makes you more comfortable; doing so can be counterproductive. Here are three reasons to avoid making email interviews a habit...

Jeff Domansky's insight:

Great tips by Brad Phillips, aka Mr Media Training, and author of "The Media Training Bible."

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Brooklyn Quevillon's curator insight, January 7, 2013 10:09 AM

I re scooped this because I found it very interesting that employers would even consider interviewing by e mail.

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Poisonous PR Sound Bites of 2013

Poisonous PR Sound Bites of 2013 | Public Relations & Social Media Insight | Scoop.it
Who gave the most disastrous sound bite of 2013? While the snappy, clever phrase is the dream of every publicist and journalist, life doesn’t always go along with the plan. As we look back at the year in PR and media, we present four of the deadliest quotes of 2012. In each case, silence would have been golden.
Jeff Domansky's insight:

Four sound bites I know each would love to take back! You're always on the record.

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How to Tell Your Brand's Story: Four Questions You Must Answer

How to Tell Your Brand's Story: Four Questions You Must Answer | Public Relations & Social Media Insight | Scoop.it
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.

Once upon a time, every brand and entrepreneur had a story to tell. The story line largely followed the same format. As in an elementary school English assignment, storytellers would introduce readers to the big five: characters, setting, plot, conflict, and resolution. Every story ended the same, too: "And they all lived happily ever after as leaders in the industry."

But frequently, the heart of the story—the meat that would resonate with consumers—was lost in the telling. Awareness might have been the key goal, but relevance and engagement with the target audience were often elusive. We just didn't dive that deep. And we couldn't. We were telling the story through 30-second broadcast spots or—when PR was employed—through earned media with word count restraints and editorial gatekeepers....
Via Gregg Morris
Jeff Domansky's insight:

Thoughtful look at storytelling in the social media age.

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Jeni Mawter's curator insight, December 18, 2012 10:38 PM

Storytelling for consumers.

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Capture and Share Video Instantly with YouTube Capture



Via Robin Good
Jeff Domansky's insight:

Could be a very useful app for communicators.

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Robin Good's comment, December 26, 2012 4:29 AM
and here is the link for it in the App Store: https://itunes.apple.com/us/app/youtube-capture/id576941441?mt=8
André Manssen's curator insight, February 23, 2013 4:44 PM

Bestaat er ook zo'n app voor de Android smartphone?

Elsie Whitelock's curator insight, May 5, 2013 8:51 AM

if you are iOS.. android coming..

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Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic]

Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic] | Public Relations & Social Media Insight | Scoop.it
Tips for being more visual with your social media and how being more visual increases engagement.

Via Rose Marie DeSousa, Martin (Marty) Smith
Jeff Domansky's insight:

Really good tips for visuals.

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Martin (Marty) Smith's curator insight, December 18, 2012 2:31 PM

Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?

 

I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore. 

Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over. 

 


Martin (Marty) Smith's comment, December 18, 2012 2:36 PM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
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Does Twitter Kill TV Comedy? Writers From “The Daily Show,” “SNL,” “Fallon” And Others Sound Off | Fast Company

Does Twitter Kill TV Comedy? Writers From “The Daily Show,” “SNL,” “Fallon” And Others Sound Off | Fast Company | Public Relations & Social Media Insight | Scoop.it
Ever since Will Rogers stood on a stage with an open newspaper, comedy has evolved and adapted to technological change.

..."In the end though," says Baze "I think what makes a good tweet is the same thing that makes a good joke, which is getting at a fundamental truth of some kind in a clever or interesting way."

Kutner adds that, unlike monologues, the ideal personal tweets are typically one-liners, and there’s less riding on them.

"In terms of content," says Kutner, "I feel way more liberty to get political, obscure, or purely attitudinal with a tweet. You kind of never know who will respond to what, so anything’s game. And more to the point, there’s no chance of a silent audience on Twitter if it goes flat, so you can take more risks.
Jeff Domansky's insight:

Take these tweets, please, say best comedy writers as well as a few content lessons.

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Brands amid tragic events: A time for perspective | PR Daily

Brands amid tragic events: A time for perspective | PR Daily | Public Relations & Social Media Insight | Scoop.it
How should companies respond on social media when their followers are focused on a crisis? Should they shut up? Offer condolences? Here are some thoughts.

One of the hardest things that brand reps have to plan for in social media is what to do in the event of a national tragedy.

Perspective comes first, of course.

When news broke about the school shootings in Connecticut on Friday, the marketing firm where I work had to decide how to advise our clients. There is no single right answer, but there are plenty of wrong ones. Our goal was to actively avoid the wrong ones.

As we saw in the aftermath of the Newtown school shootings last Friday, marketers are still learning how—if at all—to respond when such devastating instances arise.

Here are a few things we can take away from these experiences...
Jeff Domansky's insight:

A very thoughtful post and discussion from Kevin Allen at PR Daily.

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Public Relations & Social Media Insight | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful....

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more.

Here is the science around storytelling and how we can use it to make better decisions every day...
Jeff Domansky's insight:

Here's an intriguing look at your brain on storytelling...

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Content Marketing Rule of Thumb: 1500 Words a Day?! | Search Engine People

Content Marketing Rule of Thumb: 1500 Words a Day?! | Search Engine People | Public Relations & Social Media Insight | Scoop.it
Let's settle this issue right now. To make a real difference in your niche and grow your business, you must, without fail, produce at least 1500 words per day. Yes. One thousand five hundred words. Per day. Every day. You can take weekends off (if you're a slacker).

Does that sound high? For most website owners and small business marketers, that probably seems like more than one could reasonably handle, given limited time and resources. However, for a medium or large business that employs actual writers, 1500 words is no big deal. Guest bloggers ensure this very blog on Search Engine People far exceeds that number.

Now, before you fall into a deep despair about the futility of it all, I made up that number to prove a point. There is no such number. 1500 words to achieve what exactly? It just isn't possible to find a single rule of thumb that could apply across business types and industries. And it's entirely possible that a less prolific writer can produce better marketing results than one who writes for volume. So, here's how to find your very own number, and make it count....
Jeff Domansky's insight:

I nearly had a heart attack with Mike Sobol's suggestion of 1500 words a day minimum. Fortunately, he wasn't serious. Sort of. But he does take you through how to be more effective in your content marketing.

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How to Avoid Content Marketing Fatigue Geoff Livingston

How to Avoid Content Marketing Fatigue Geoff Livingston | Public Relations & Social Media Insight | Scoop.it
The great content marketing debate over quality information versus frequency raged on last week.

Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout.

It’s not enough to trudge through the hard times and make it to the other side. Sometimes the desert is wide and vast. Letting your content publishing wane and eventually go fallow becomes tempting.

Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times.

Back-up content empowers you to have a bad week, and throw out or refine content to meet a schedule....
Jeff Domansky's insight:

Geoff Livingston shares some useful tips for avoiding writing fatigue. Particulartly like his "repository" idea which works well for me.

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Instagram severely limits its usefulness to journalists - 10,000 Words

Instagram severely limits its usefulness to journalists - 10,000 Words | Public Relations & Social Media Insight | Scoop.it

In short: Instagram’s usefulness and abilities as a tool for journalists and publishers is no longer, but there are still other platforms that are available for photo posting and news gathering. Speaking of unlikely, many users are now returning to Flickr to post and share photos, many with handy Creative Commons licenses that help with citizen journalism and breaking news. If you haven’t already, download the company’s app — just don’t start looking for the filters.


Via Andy Bull
Jeff Domansky's insight:

Back to Flickr? Bad Instagram...bad.

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Guy Kawasaki's Social Media Secret | Inc

Guy Kawasaki's Social Media Secret | Inc | Public Relations & Social Media Insight | Scoop.it
The founder of Alltop.com explains his social media strategy (and tells us why Google+ may overtake Facebook).

 

...What's your biggest SEO tip?
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job....

 

Jeff Domansky's insight:

Really good interview with Guy Kawasaki about social media, Google+, more.. Worth reading.

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Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter | Public Relations & Social Media Insight | Scoop.it
...I agree that content curation is often misunderstood and, therefore, misused as a shortcut to thought leadership. And I have no quarrel with the point that you need to create your own content that articulates your vision in order to establish thought leadership.

However, I would say it differently.

Thought leadership is about demonstrating clarity of vision and in order to establish it you need to create content that expresses that vision. But you also need to show that you can recognize that vision in others. To my mind, thought leaders both articulate their own vision and identify it and tease it out of other people’s work. It’s not an either/or proposition....
Jeff Domansky's insight:

Really thoughtful look at curation and thought leadership by Jay Palter.

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Rescooped by Jeff Domansky from Storytelling vs Data
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Public Relations & Social Media Insight | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

... those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

Are you incorporating stories into your copy? Are you utilizing them on your blog?...
Via Janice Tomich
Jeff Domansky's insight:

Useful tips and tactics for better storytelling.

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6 PR and social media predictions for 2013 | Ragan.com

6 PR and social media predictions for 2013 | Ragan.com | Public Relations & Social Media Insight | Scoop.it
A surge for LinkedIn, PR's mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author's forecast for the coming year.

Via Carla Bulhões
Jeff Domansky's insight:

6 public relations trends to watch

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Rescooped by Jeff Domansky from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Importance of Content for Seo in Post Panda World - Seo Sandwitch Blog

Importance of Content for Seo in Post Panda World - Seo Sandwitch Blog | Public Relations & Social Media Insight | Scoop.it
Content is the most important factor for search engine optimization in a post Panda world.

Via Joy Bhattacharya
Jeff Domansky's insight:

Here is what Matt Cutts says: "Try to make a site that is so fantastic you become an authority in your niche"

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Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | Public Relations & Social Media Insight | Scoop.it
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith
Jeff Domansky's insight:

This study is a must-read for customer service ideas using social media.

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Martin (Marty) Smith's curator insight, December 18, 2012 12:46 PM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  

Rescooped by Jeff Domansky from Online Communications
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | Public Relations & Social Media Insight | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.

Via CIM Academy, Productive Gossip
Jeff Domansky's insight:

Couple of good suggestions for calculoating ROI.

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6 Dos & Don'ts of Content Marketing | Inc

6 Dos & Don'ts of Content Marketing | Inc | Public Relations & Social Media Insight | Scoop.it
Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.

..."Whether it's through the social Web, sponsored placement on a publisher site, or via others channels, readers are not searching for your content," Galai says. "It's vital to provide them with the opportunity to essentially 'happen upon it.'"

Of course, to qualify as recommended reading you'll want to produce the most brilliant content possible and, regardless of earned media, many brands and businesses are doing just that. Here are Galai's tips to ensure that your efforts produce quality pieces of content--not just thinly veiled marketing pushes that your readers can see right through--and always fail to produce results....
Jeff Domansky's insight:

Great content marketing tips from a pro.

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Folder Full of Storytelling Apps

Folder Full of Storytelling Apps | Public Relations & Social Media Insight | Scoop.it
I feel storytelling apps are one of the most powerful aspects of using the iPad. It allows for collaboration and creativity that I couldn’t really achieve before using the iPad. Here are my 22 favorite Storytelling Apps. The list is constantly changing but the majority of them stay the same....
Jeff Domansky's insight:

You may find a storytelling app gem in this list for educators. Not just for teachers. See Haiku Deck, My Story, more

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Compelling Content | Content Marketing Strategies

Compelling Content | Content Marketing Strategies | Public Relations & Social Media Insight | Scoop.it
We're already looking ahead to 2013. So here are 7 critical content marketing strategies that all marketers need to consider as they head into next year.

...At almost every event, content marketing sessions are standing-room only. Marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. To help, I’ve dissected my last few presentations and put together seven critical strategies that I believe all marketers need to consider as they head into next year....
Jeff Domansky's insight:

Content guru Joe Pulizzi offers valuable content strategies advice.

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How Non-Profits Relied on Social Media in 2012 | Mashable

How Non-Profits Relied on Social Media in 2012 | Mashable | Public Relations & Social Media Insight | Scoop.it
Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....
Jeff Domansky's insight:

Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers. 

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