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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Should I Use Facebook For My B2B Marketing Strategy?

Should I Use Facebook For My B2B Marketing Strategy? | Public Relations & Social Media Insight | Scoop.it

Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.


Question. Should I use Facebook as a tactic for my B2B marketing campaigns?


Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...

Jeff Domansky's insight:

This post will give some pause for thought. Facebook won't work for all business and here's why.

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debbieleven's curator insight, August 28, 2013 5:58 AM

A useful piece on Facebook and B2B.  It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.  

 

Facebook can seem like an obvious choice because of its size.  This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.

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7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity

7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity | Public Relations & Social Media Insight | Scoop.it

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months.


If you had 18 months to make a million dollars, what would you do?


One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.


Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?


Winter built a $12M run rate in 18 months for his startup


He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand


Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq...

Jeff Domansky's insight:

Insight and inspiration... and a great reminder that social business can succeed.

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More Brands Paying to Distribute Earned Media Mentions - PRNewser

More Brands Paying to Distribute Earned Media Mentions - PRNewser | Public Relations & Social Media Insight | Scoop.it

Here’s another story about how PR and marketing should be best friends: more brands are spending money to bring attention to unpaid media mentions.


Edelman’s Steve Rubel tells Digiday that more and more marketers are working to “making sure the press coverage you’ve already earned works harder” by pairing with networks like Twitter or “you might also like” content recommendation services like Outbrain to push more traffic toward those media mentions earned by sheer luck, quality products or…hard-working, press-savvy PR teams. (You knew we’d get there.)


The advantage to this approach, of course, is that earned media will always be more valuable than paid. But the ROI is a more difficult to measure for retailers, who have trouble drawing a line between clicks on third-party posts and subsequent sales....

Jeff Domansky's insight:

Smart and easy to add value as Steve Rubel suggests.

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debbieleven's curator insight, August 28, 2013 6:21 AM

A shift in marketing and PR working together. Makes so much sense to get your PR working harder by leveraging social media for coverage already achieved.

Jeff Domansky's comment, August 28, 2013 1:52 PM
Agree Debbie and surprising how mant forget to go the extra step.
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52% of agencies now offer a 'full range of digital marketing services'

52% of agencies now offer a 'full range of digital marketing services' | Public Relations & Social Media Insight | Scoop.it

To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing.


And as companies seek to join up what have often been siloed activities, agencies are moving towards a fuller service offering to cater for the increased demand.


Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, an increase from 45% in 2012 and 42% in 2011.


In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search....

Jeff Domansky's insight:

What's hardest to comprehend is what the other 42% of agencies are doing to survive?

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The Truth About Marissa Mayer: An Unauthorized Biography

The Truth About Marissa Mayer: An Unauthorized Biography | Public Relations & Social Media Insight | Scoop.it
If you enjoy long form journalism and technology, you're bound to enjoy this massive Marissa Mayer missive. Its great storytelling, good research and a great profile for anyone following Yahoo, technology and Silicon Valley. Recommended reading, but set aside an hour or two.
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Is data the future of digital PR? | Daniel Young

Is data the future of digital PR? | Daniel Young | Public Relations & Social Media Insight | Scoop.it

Measurement in the public relations industry has been a problem. Could publishers and PR work together to solve it?...


In part, digital has solved the problem having opened up new (and more measurable) avenues for messaging and content but media relations – the core PR function – still remains highly intangible.The paid media industry meanwhile has access to untold amounts of data covering audience profiles, interaction and engagement.Why can’t these insights be extended to editorial media?...

Jeff Domansky's insight:

Interesting exploration of social media measurement.

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Allison Emma Schizkoske's curator insight, September 16, 2013 4:30 PM

when it comes to PR media is everything. Nowdays everything is going to end up on the internet and its a good way to get you story across.

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Doc Searls Weblog · News isn’t about cable. Or newspapers. It’s about us.

Doc Searls Weblog · News isn’t about cable. Or newspapers. It’s about us. | Public Relations & Social Media Insight | Scoop.it

Read Dave’s Cable News is Ripe for Disruption. Then Jay Rosen’s Edward Snowden, Meet Jeff Bezos. Then everything Jeff Jarvis has been writing about lately.


Then listen to the August 9 edition of On The Media. Pay special attention to the history of New York’s newspapers, and the strike of 1962-3. Note how vitally important papers back then were to the culture back then, how the strike (by a union tragically committed to preserving a dying technology that employed >100k people) killed off three of the seven papers while wounding the rest, and how that event gave birth to TV news and launched many young journalists (Nora Ephron, Tom Wolfe, Gay Talese, et. al.)....

Jeff Domansky's insight:

If you're interested in media, here's a thoughtful post and great suggested reading from Doc Searls.

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How to Write with Style: Kurt Vonnegut’s 8 Keys to the Power of the Written Word

How to Write with Style: Kurt Vonnegut’s 8 Keys to the Power of the Written Word | Public Relations & Social Media Insight | Scoop.it

"The most damning revelation you can make about yourself is that you do not know what is interesting and what is not."

Kurt Vonnegut has given us some of the most timeless advice on the art and craft of writing — from his 8 rules for a great story to his insights on the shapes of stories to his formidable daily routine. But hardly anything examines the subject with a more potent blend of practical advice and heart than Vonnegut’s 1985 essay“How to Write with Style,” published in the wonderful anthology How to Use the Power of the Printed Word (UKpublic library).


Vonnegut begins with an admonition against the impersonal sterility of journalistic reporting — something particularly important amidst contemporary debates about how personal the writerly persona should be — and a meditation on the single most important element of style

Jeff Domansky's insight:

Inspiring advice for writers and bloggers from Kurt Vonnegut and shared by Maria Popova.

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5 strategies to help your execs to better understand digital marketing

5 strategies to help your execs to better understand digital marketing | Public Relations & Social Media Insight | Scoop.it

...

And, that got me thinking, what other strategies could companies use to educate their executive leaders about digital and social media? Here are a few ideas to get you started:


I have a few ideas. Some might be crazy. Others seem more doable. I hope this gets you thinking about how you can get your executive leaders on board with digital–not just in the way of “We need a Facebook page”, but instead in the “this is how we’re going to use social/digital to drive business and efficiencies for our company.”...

Jeff Domansky's insight:

Arik Hanson shares ideas on how to get your management team to understand social media better. A couple are unrealistic but several are worth a try.

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5 important questions answered about the importance of social business strategy - Brian Solis

5 important questions answered about the importance of social business strategy - Brian Solis | Public Relations & Social Media Insight | Scoop.it

Charlene and I recently published a report that documented the 6 Stages of Social Business Transformation.  In the process, we discovered the most common mistakes and successes businesses experienced along their journey.   What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives.

- Only 34% of businesses feel that their social strategy is connected to business outcomes.

- Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.

- Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.”


The report was written to help strategists bridge the gap by understanding where they are, where they want to be, and how to get there efficiently.  Charlene and I also noticed that the most elite companies among those we studied shared seven success factors in their social business strategy. Rather than publish a follow up report, we experimented with an ebook format. The result is a 100 page resource guide that will help you expedite and enhance your path to transformation....

Jeff Domansky's insight:

Recommended reading from Brian Solis about thecritical success factors in social media strategies.

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How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy

How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

After watching The Newsroom recently, I’m getting more excited about journalism. The idealism, the commitment to finding and telling a story, the adventures in getting the word out – the show probably portrays life as a good deal more exciting than your average journalist’s experience. But the core truths are there – a great journalist finds a story, tells it in a way that grabs hold of the audience and won’t let go, and leaves an impression that stays with viewers or readers for a long time.


A new term has recently been emerging – the brand journalist. Brand journalism used to be called custom content. The idea was that a company invested in high-quality stories that offered a closer look at their products, services, customers, employees, or issues that they cared about. This is no longer a slightly covert, highly expensive effort that isn’t talked about in polite marketing circles. It’s de rigueur – if you have a blog, an e-newsletter, or a membership site, you’ve got a content strategy. And as a result, you’re an acting brand journalist....

Jeff Domansky's insight:

Good journalism should be at the core of your content strategies. And don't forget the storytelling! 

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Using Spundge To Build A WordPress Blogging Workflow

Using Spundge To Build A WordPress Blogging Workflow | Public Relations & Social Media Insight | Scoop.it

There are many tools available to make the individual tasks that go into producing a great blog article easier. News sites, social media and other blogs are excellent topic and research resources. Tools like Evernote make pulling together the various strands of research into one place a breeze, and there are any number of very good text editors, word processors, and dedicated blogging applications that help streamline the writing process.


However, it can be inefficient to rely on multiple different tools. Spundge is an online application that can help streamline the blogging process by bringing many of the tools bloggers need into one coherent application.


Spundge can be used for many different workflows, including for journalism and content curation, but we’re going to have a look at one way you could use it to improve your blogging productivity.

Jeff Domansky's insight:

Spundge is useful for curation, blogging and content marketing. I find it valuable in the research stage and a smart addition to your social media toolkit.

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Why Native Advertising Is Neither

Why Native Advertising Is Neither | Public Relations & Social Media Insight | Scoop.it

In preparation for one of CMI’s upcoming reports, I’ve had the pleasure of meeting with a number of companies that are in what’s being called the “native advertising” space. Through this experience, I’ve come to the conclusion that, while the technique can potentially create significant value, native advertising is actually neither “native” nor “advertising.” It is simply one aspect of the larger discipline we know of as branded content marketing.

Native by any other name

According to Wikipedia (which I chose not because of, you know, Wikipedia, but because it seemed to be the only place offering one up), native advertising is defined as:

“…a method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.”


In short, native advertising takes content and places it in the context of a publisher’s site. So, whether you think of it as an advertorial, a paid guest post, a sponsored tweet, or just a really extensive ad, it’s basically paying for your engaging branded content to have a prominent and contextual place on somebody else’s platform.

Jeff Domansky's insight:

Robert Rose wrestles with the term "native advertising" and suggests it is neither "native" nor "advertising." I agree and his argument is sound.

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Eight Ways to Use Facebook for Market Research

Eight Ways to Use Facebook for Market Research | Public Relations & Social Media Insight | Scoop.it

Want more information about your customers, prospects and competition? Use Facebook for market research and get insights that make your marketing better.


Perhaps one of the most underutilized benefits of Facebook is market research.


Because of its size (1.1 billion and counting), Facebook can give you insights about your customers, prospects and even your competitors.Here are eight ways to use Facebook for market research...

Jeff Domansky's insight:

Facebook a marketing reearch tool? Yep!

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Nevermore Sithole's curator insight, August 28, 2013 3:56 AM

Facebook and market research

Aliana Jackson's curator insight, July 3, 2014 7:54 AM

Great!!

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How to market a product on a tight budget - The top 22 techniques

How to market a product on a tight budget - The top 22 techniques | Public Relations & Social Media Insight | Scoop.it

Learning how to market a product on a tight budget is not as difficult as you think. It requires that you learn how to combine content marketing with email marketing then amplify your effort with a combination of social media marketing and influencer marketing. These 4 strategies are all you really need if you’re committed.


The alternative to learning these 4 strategies is hiring a sales team and paying for advertising. Obviously, not much of an option if you’re on a tight budget or if you have no budget at all.


That’s the beauty of what I’m sharing in this post. The only thing required is time and conviction. The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time and conviction so that you can save money while you market your product and increase your sales....

Jeff Domansky's insight:

Useful checklist of marketing tips for the budget-strapped business.

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Ron Sela's curator insight, August 29, 2013 11:08 PM

How to market a product on a tight budget - The top 22 techniques

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Most of Your Customers Aren't That Valuable

If it's all about the customer, why do companies struggle to make them the center of the brand experience? Probably because they're treating their customers like they're all worth the same amount of time and money...


The topic of customer centricity is not new. In the past few months we've covered how to create a customer-centric culture and examined the difficulty in achieving it. And now thanks to the folks at Monetate, there's a handy guide to help us understand what being customer centric really means.


It doesn't mean being focused on the average customer. Rather it means looking at the lifetime value of each customer to figure out how to market exclusively to their worth. But not surprisingly, not many brands know how much their customers are worth. If they did, they'd see that not many of their customers are worth much — meaning that many are not completely committed to your product and as such can be easily swayed by discounts, deals and promotions from your competitors....

Jeff Domansky's insight:

The key question is which customers are not valuable.

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Marketing Is Dead

Marketing Is Dead | Public Relations & Social Media Insight | Scoop.it

In our social media-infused world, traditional marketing logic just doesn't work.Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.Second, CEOs have lost all patience.


In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric...

Jeff Domansky's insight:

The dead paradigms are everywhere. What to do? A must-read for anyone disrupted, including advertising, marketing, PR.

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Priscilla Hema's curator insight, September 27, 2013 1:28 AM

Though i presumed; due to the vocabulary used and matter of writing, that this scoop was right and all information gatehred were relevant and RIGHT. But after reading comments regarding this article im left abt unsure of what to believ one states that Marketing tries to create cues which will increase the propensity of a customer purchasing them. The weak theory of advertising reinforces the brand into the consumers mind whether they consciously view or hear about the product a consumers subconscious will actually create cues in to the consumers mind. These cues will increase salience and will increase the chance of being purchased. The measurement of marketing is difficult so a CEO who gets fed up with their CMO need to research that for a business to grow they actually need to attract light buyers. A CEO should rather evaluate why they aren't selling products and not blame markets solely. The economy, distribution, competitors and consumers tastes are all key players in a growth of a business. and another states Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. I beleive something of tradition can never be dead, just modified; improved then properly applied. This was the first article that challenged my patience to read through all made comments. Nice

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9 Social Listening Tools For Small Business Online Marketing Success

9 Social Listening Tools For Small Business Online Marketing Success | Public Relations & Social Media Insight | Scoop.it

You can choose to be part of the online conversation and contribute to steering it. Or, you can let conversation go on without you, letting others control what is said about your business brand....


So you start your business, you get a website, and sign up for Facebook and maybe one or two other social networks. Your online marketing plans are set, right? No! One thing you forgot is social listening tools…There are now many options – Both free and paid.This is meant as a social listening tools review. Those that will benefit the most are just beginning to calculate winning customers online by connecting the puzzle pieces of their efforts...

Jeff Domansky's insight:

Learn what social listening tools can help you achieve small business online marketing success. Here's a good list of tools to choose from.

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Naomi Assaraf's comment, August 27, 2013 1:24 PM
Hey Jeff, I think it's on a beta trial right now. http://spider.oneqube.com/
GreatBusinessContent's curator insight, August 27, 2013 3:57 PM

It's nice to know the tools to use if or when you decide to get social.

Jeff Domansky's comment, August 27, 2013 4:40 PM
Naomi, thanks. The correct name is Spider at http://spider.oneqube.com/ though as of today the website still has mockup type on some pages and authentication is buggy. Will update after test driving.
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A New Crowdfunding Platform Lets You Host and Customize Your Project - 10,000 Words

A New Crowdfunding Platform Lets You Host and Customize Your Project - 10,000 Words | Public Relations & Social Media Insight | Scoop.it

...These days, it’s almost a shock whenever startups, no matter their goal, aren’t somehow associated with a crowdfunding website.


Between Indiegogo, Crowdfunder, Kickstarter and others, various journalism projects and tech companies would have never materialized if it weren’t for the generosity of others and online platforms that have made it fairly foolproof to contribute and receive donations.


But as it turns out, Crowdtilt, a Web-based crowdsourcing effort, wants to make it even easier for people (and by people I mean journalists) to manage the funds they raise for their endeavors.Crowdtilt has launched a public version of its spinoff Crowdhoster, a site that allows users to host and easily manage their own campaigns....

Jeff Domansky's insight:

Crowdtilt takes crowdsourcing funding to a new level. Useful mention of other top crowdsource platforms.

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Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.


But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...

Jeff Domansky's insight:

Brad Phillips shares seven useful tips for better radio interviews.

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Martin (Marty) Smith's curator insight, August 26, 2013 9:38 PM

Great insights from Jeff and I'm doing my next radio interview on Wednesay for cure Cancer Starter so timely :). M

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Conversation Agent: The Opposite of Fluff

Conversation Agent: The Opposite of Fluff | Public Relations & Social Media Insight | Scoop.it

The latest sales figures on tablets and smartphones, the rise of Google, and rapid growth of Facebook and Twitter in the last few years say it all –- the new paradigm is caveat venditor, or let the seller beware.


In the palm of their hands your customers have the tools and the access they need to create media, upload data, share content, and compare notes about your company, products and services… and those of your competitors’.

It's quite common to encounter this premise or a variation of it in articles and posts nowadays.


An admission so popular that it runs the risk of becoming an excuse to remain complacent in the face of the inevitable....

Jeff Domansky's insight:

Let the seller beware and other important ideas about the importance of decision-making.

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Broadcast Yourselfie: How teens use social media and why it matters to you - Brian Solis

Broadcast Yourselfie: How teens use social media and why it matters to you - Brian Solis | Public Relations & Social Media Insight | Scoop.it

If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works.


My advice to you is to study it.right.now. Don’t try to make sense oft it? Don’t question it. Don’t try to make it fit into your world. Simply try to understand it. Doing so opens the door to meaningful insights. And, this allows you to make decisions about the future without letting your predispositions or assumptions lead you in fallacious directions.


To help Pew Research Center published a new study that examines teens’ social media privacy management and overall behavior. Why is it important? Well, for starters, social and mobile for teens (akadigital natives) is simply a way of life....

Jeff Domansky's insight:

Lots of interesting social media insight from Brian Solis like this 16-yr old: "Facebook just really seems to have more drama.”

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Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning

Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning | Public Relations & Social Media Insight | Scoop.it

There was nothing, and I mean nothing, about that story that related to the important news of the day, the chronicling of significant human events, or the idea that journalism itself can be a force for positive change in the world. For Christ’s sake, there was an accompanying story with the headline “Miley’s Shocking Moves.”


In fact, putting that story front and center was actually doing, if anything, a disservice to the public. And come to think of it, probably a disservice to the hundreds of thousands of people dying in Syria, those suffering from the current unrest in Egypt, or, hell, even people who just wanted to read about the 50th anniversary of Martin Luther King’s “I Have A Dream” speech.


But boy oh boy did it get us some web traffic. Which is why I, Meredith Artley, managing editor of CNN.com, put the story in our top spot. Those of us watching on Google Analytics saw the number of homepage visits skyrocket the second we put up that salacious image of Miley Cyrus dancing half nude on the VMA stage. But here’s where it gets great: We don’t just do a top story on the VMA performance and call it a day. No, no. We also throw in a slideshow called “Evolution of Miley,” which, for those of you who don’t know, is just a way for you to mindlessly click through 13 more photos of Miley Cyrus. And if we get 500,000 of you to do that, well, 500,000 multiplied by 13 means we can get 6.5 million page views on that slideshow alone....

Jeff Domansky's insight:

The Onion still makes us cry as in this brilliant take down of CNN's coverage of Miley Cyrus's antics at the recent VMA awards.

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TwittStorm's curator insight, August 27, 2013 5:13 AM

She really deserves this Shit / TwittStorm. Still getting up to 370 tweets per minute:

http://twittstorm.com/miley%20cyrus

Could someone please calculate the Media Value?

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A Short Story About Long-Form Content

A Short Story About Long-Form Content | Public Relations & Social Media Insight | Scoop.it

Brands must learn to master the art of short-form storytelling.  Technology today enables it; and consumer attention spans or lack thereof, demand it. Whether if be a 15 second video, a photo or 140 characters, there is no doubt that brands must learn how to tell their story quickly and efficiently, and for good reason.


There is a content and media surplus; and there is an attention deficit in the minds of consumers. These two factors alone make it extremely difficult trying to reach consumers.


But with all they hype about short-form storytelling, too many brands often forget about the longer brand narrative and they are making a big mistake by doing so. Even with the rise in social media usage, consumers are still using Google; and they are still using it a lot. It’s the home page for millions of people globally and the gateway into learning and discovering new things....

Jeff Domansky's insight:

Short storytelling works well but sometimes it's smart to go long.

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