Public Relations ...
Follow
Find
143.2K views | +555 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Hidden Harmony: Power of Reputation & Brand

Hidden Harmony: Power of Reputation & Brand | Public Relations & Social Media Insight | Scoop.it
What happens when you combine corporate reputation and brand equity? A powerful “Hidden Harmony” that can result in exceptional business results.

 

According to a 2012 research study by the Council of Public Relations Firms and Harris Interactive, the outcome is a powerful “Hidden Harmony” that can result in exceptional business results....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Top Jobs for 2013 | Forbes | PR is #13

The Top Jobs for 2013 | Forbes | PR is #13 | Public Relations & Social Media Insight | Scoop.it
Looking for a new career? Here are the top jobs for 2013.

 

Struggling to find a job? If you’re an accountant, computer systems analyst or event coordinator, there’s a good chance your luck will change in 2013.

These three professions are among the best jobs that require a bachelor’s degree for 2013, according to a new study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI)....

 

[PR is number 13 onlist of 2013 top jobs up 8,541 jobs since 2010, +4% ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

IBM's Content Marketing | Influencer Blogging

IBM's Content Marketing | Influencer Blogging | Public Relations & Social Media Insight | Scoop.it
CMI talks with IBM's Leslie Reiser about IBM's influencer blogging program, gaining traction in the midsize market, and plans for content marketing expansion.

 

...Recently, we joined forces across our entire marketing and communications organization. Instead of working within a siloed, pure marketing discipline area, we have amassed a group of influencers. They include our business partners, IT analysts, and independent bloggers, many of whom are compensated for their unique point of view and perspective on a particular area. We work in concert across all these various constituencies in IBM to form (essentially) a very robust influencer ecosystem....

 

content marketing has helped us with relevance, with reach, with amplification of a voice through the redistribution of content — through regional development of content — that is specifically tailored to the very, very unique needs of a midsize company....

 

[IBM's content marketing shows payback ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from BI Revolution
Scoop.it!

The New SEO Rules in a Content Marketing World | Mashable

The New SEO Rules in a Content Marketing World | Mashable | Public Relations & Social Media Insight | Scoop.it
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

 

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

 

Not anymore.

 

[Valuable read for seo come content marketing people ~ Jeff]


Via Gregg Breward, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 6, 2012 10:07 PM

WOW that is such a great graphic that explains a compliced idea so well. Not what WE do anymore it is about what THEY do with what we do AND the distinctions between THEM (customers) and US are fading fast.

Scooped by Jeff Domansky
Scoop.it!

5 Questions to Ask Yourself Before You Play the CMO Blame Game | Fast Company

5 Questions to Ask Yourself Before You Play the CMO Blame Game | Fast Company | Public Relations & Social Media Insight | Scoop.it
You've done everything right. You had an idea that you know solves a problem.

 

...You have high hopes for your new product. But you can't just put it out there and hope it will be discovered. So you hire someone to make you a marketing plan and implement it. This magical marketing person is supposed to help your company grow. Mr. Marketing Magic should help your team close more sales.

 

But it doesn't happen. You look at the numbers and your revenue is flat. So what do you do? You fire the marketing person and bring in another marketing person with a new and perhaps better plan....

 

[Not so fast says Francine Hardaway in Fast Company. Try these five questions first. ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
Scoop.it!

Radically redefining TV | # Transmedia

Radically redefining TV | # Transmedia | Public Relations & Social Media Insight | Scoop.it
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.

 

[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff]


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Jeff Domansky from Curation Revolution
Scoop.it!

Marketing Game Has Changed | Ziff-Davis

Marketing Game Has Changed | Ziff-Davis | Public Relations & Social Media Insight | Scoop.it

Ziff-Davis infographic compares "mad men" marketing to metro-male social marketing ;-) ~ Jeff


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 5, 2012 7:47 PM

This infographic is a tad on the minimal, flat and binary to real life, but the points it makes about mine the network, react in real time, grow the network, create content, campaign on the content, respond in real time and then grow the network more is right on. 

The reason the infographic is a tad binary is because it doesn't show the false starts, a need for vicious prioritization or the gambling with data, intuition, money and GUT that this kind of Internet marketing requires but then how do you put that in an infographic (lol).  

Scooped by Jeff Domansky
Scoop.it!

At The Corner of Reputation and Brand | 360PR Blog

At The Corner of Reputation and Brand | 360PR Blog | Public Relations & Social Media Insight | Scoop.it

...The big question that opened the conference: which has more influence on purchase consideration and recommendation, reputation or brand?

 

As new research presented by Robert Fronk of Harris Interactive revealed, the answer depends on what dimension you’re looking at. The Harris study found “excitement,” “quality,” and “outperforms expectations” rating high among brand-centric influencers, while “clear vision,” “strong growth potential” and “good company to work for” mattering among reputational factors.

 

None of that should come as any surprise. The big wow came from Harris’s painstaking cross -tabbing of data. As it turns out, the combination of positive brand equity and positive corporate reputation drives purchase and recommendation to a degree that often far exceeds the sum of parts. The Council packaged it up well as Hidden Harmony, a valuable white paper on the study....

 

["Hidden Harmony" is a valuable white paper and important reading for PR, branding and marketing. The most important take is the power of brand equity and reputation working in concert.  ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

B2B Versus B2C Content Marketing [Research] | Heidi Cohen

B2B Versus B2C Content Marketing [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Fueling social media growth and search optimization, content marketing is on a growth trajectory.

 

Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out:

“Content marketing isn’t B2C or B2B, it’s P2P.”

 

Take a look at some of the significant elements of content marketing strategies B2B and B2C marketers use and you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people.

 

5 Points of content marketing comparison
Here are five salient points that emerged from the results of the 2013 Content Marketing Benchmarks, Budgets and Trends by Content Marketing Institute and MarketingProfs...

 

[Must-read for marketers, content anmd PR pros ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Della's Deck: Number 49: Present and Accounted For | Della Smith

Della's Deck: Number 49: Present and Accounted For | Della Smith | Public Relations & Social Media Insight | Scoop.it

Staying present is part of being a good communicator. To take mini mind vacations sends a strong signal to others that you don’t care enough to pay attention. It is like the “no comment” comment. “No comment” is one of the strongest comments you can make. Not being present is worse than not showing up at all.

 

In Jonathan Gottschall's book, The Storytelling Animal, he quotes scientific studies that suggest an average day-dream is about fourteen seconds long and that we have about two thousand of them per day. Yikes!...

 

Here are some tips for staying present...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mobile Is Driving Growth in Social Media Consumption

Mobile Is Driving Growth in Social Media Consumption | Public Relations & Social Media Insight | Scoop.it
As marketers zero in on mobile and social media for the coming year, it turns out that one may be benefiting the other, according to a new report from Nielsen.

 

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011. More than half of that consumption growth (18.9 billion minutes) was derived from additional time spent visiting social media sites via the mobile web or mobile applications, as consumers devoted 30% of their mobile time to social networks. That compares with 20% of PC time spent with social networking – with an astounding 17% of total PC time spent on Facebook.

 

40% of SocNet Consumption Now From Mobile
Details from Nielsen’s “The Social Media Report 2012″ reveal that 34% of social media time spent in July 2012 was on mobile apps, as consumers grew their social app consumption by 76%, from a total of 23.2 billion minutes to 40.8 billion....

 

[Mobile is a powerful moving target for marketers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Real-Life Examples of Engaging Pinterest Contests | HubSpot

8 Real-Life Examples of Engaging Pinterest Contests | HubSpot | Public Relations & Social Media Insight | Scoop.it
8 examples of well-run Pinterest contests to inspire your social media marketing.

 

Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. If you've ever tried to host one on Facebook, you know exactly what I'm talking about.

 

But when it comes to contests, Pinterest is a rule hater's dream network. In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. According to its "Logos, Trademarks and Marketing Guidelines" found via business.pinterest.com, in addition to making sure your contest adheres to Pinterest's general Terms of Service and any legal requirements, the following are your official Pinterest do's and don'ts governing contests...

 

[Good advice for marketers ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Marketing Revolution
Scoop.it!

86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic]

86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic] | Public Relations & Social Media Insight | Scoop.it

How often have you become frustrated filling out online registration forms?

Janrain [specializing in creating social logins] has compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.

This Infographic summarizes the results of a study about what people do when asked to register for a site.. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.

Among the findings:

86% of people may leave a website when asked to create an account

50% of people dislike creating new passwords

60% of people have more than 5 unique passwords to remember

40% of people use the Forgot Password feature at least once a month

88% of online users admit they have lied on form

2 in 5 people would rather solve world peace than create a new password

2 in 5 people would rather scrub a toilet than create a new password

77% of online users prefer social login

Facebook is the preferred social login provider of choice

To learn more download Janrain’s Definitive Guide to User Management. http://bit.ly/Rc1NwJ and 10 Best Practices to Drive On-Site Engagement.  http://bit.ly/QvBPnU

Source. http://bit.ly/Uc37UA


Via maxOz, Nikola Pohlupkov, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 4, 2012 7:57 AM

Great Infographic I should have included in Top 10 Landing Page Secrets.

Rebel Dekadance 's curator insight, December 14, 2012 3:46 AM

I would love to see the compiled data concerning these challenging aspects of online registratoin forms - (simply just the worst of the worst in my opinion haha)  


I COMPLETELY agree with what was stated above - NOTHING irritates me more than when a website asks me immediately to sign up and fill out a form - I mean DAMN can I atleast see if it would be worth my while first?  It comes off as cold, unfriendly, to 'corportae-like' (meaning they don't care about you just getting your info) 


Awesome stats in this as well!  Definitely a great read.

Scooped by Jeff Domansky
Scoop.it!

Changing Media Makes Visual Storytelling Essential for Brands « JSH&A

Changing Media Makes Visual Storytelling Essential for Brands « JSH&A | Public Relations & Social Media Insight | Scoop.it

It’s a familiar refrain: technology is changing the way consumers find and absorb new information, brand news and interact with companies as well as each other.

 

As a PR firm representing clients and trying to tell brand stories to engage with these consumers, we need to evaluate and understand the manner in which they discover, consume and react to news. In trying to understand the changing media landscape and consumer preferences, we need to take into consideration some key factors:...

 

[Useful tips for content marketing success ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Journalists Get Cranky About PR | Lou Hoffman

Why Journalists Get Cranky About PR | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

...But why are PR companies still resorting to mass blasts? Do they really want to be in the email marketing business?

 

I’ve pasted the mass-blast pitch from the division of Ruder Finn that came my way promoting Peter Guber’s book, “Tell to Win,” at the end of this post.

 

If the PR person had taken 60 seconds to do a Google search [site:ishmaelscorner.com Guber] she would have known that I’ve already reviewed the book.

 

If the PR person had taken another 60 seconds for a general search [“lou Hoffman” and “guber], she would have discovered that I wrote and placed a review of the book in VentureBeat....

 

[The only result from mass email pitching is bad PR ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Samsung Vs. Apple: Losing My Religion | MediaPost

Samsung Vs. Apple: Losing My Religion | MediaPost | Public Relations & Social Media Insight | Scoop.it

...Samsung’s first spot that dared to question the hype surrounding Ultraorthodox Apple-ism broke just about a year ago, in late 2011. It showed throngs of faux-hipsters gathered in line outside retail outlets all over the country. While they were waiting (“only 9 hours to go!”) other civilians were moving around freely in the world, happily engaged with their Samsung Galaxies. One guy ogles the Galaxy model sheepishly from behind his barricade, and speaks for many when he says, “I could never get a Samsung. I’m creative.”

 

That’s a brave line to put into a Samsung spot. The response nails him and the economy he rode in on: “Dude, you’re a barista,” his friend deadpans....

 

[Great look at the marketing-ad-war between Samsung and Apple ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Welcome to the New Mashable

Welcome to the New Mashable | Public Relations & Social Media Insight | Scoop.it

Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond....

 

[Mashable's launch tag line sends a message to media, PR and every organization: Social, Mobile, Visual ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Maven Pop
Scoop.it!

Why Blogging Is Dead--And What's Next | Fast Company

Why Blogging Is Dead--And What's Next | Fast Company | Public Relations & Social Media Insight | Scoop.it
The blog is dead.I don't say it lightly; I've been blogging since 2000, moving from an email list I started in the '90s to Blogger to TypePad to Wordpress.com to Wordpress.org.

 

...So I see that moving my blog around like this is just staving off the inevitable; we are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution.

 

I told my journalism students, who are just being taught by their professors that the new way is "digital first," that they have to stretch again--this time all the way to "mobile first."...

 

[Francine Hardaway's provocative Fast Company article is a MUST-READ for every current and future blogger, PR and content pro! She really captures "what's next."~ Jeff]


Via Angela Nibbs
more...
Angela Nibbs's curator insight, December 5, 2012 12:07 AM

prediction - we are "evolving"back to hieroglyphics

Rescooped by Jeff Domansky from Corporate, Employee and Marketing Communication
Scoop.it!

5 ways to be a better communicator | Ragan.com

5 ways to be a better communicator | Ragan.com | Public Relations & Social Media Insight | Scoop.it

It's easy to forget these tenets of good communication, but the best communicators keep them top of mind. You should, too.


Via Barb Lack
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

21 Ways Competent Account Handling Can Help Prevent Crises | PR News

21 Ways Competent Account Handling Can Help Prevent Crises | PR News | Public Relations & Social Media Insight | Scoop.it
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

 

Before, during and after a nearly 25-year career at Burson-Marsteller, I always believed that protecting a client from media controversy was more important than the "big hit." It's called "precautionary public relations"—meaning crisis prevention—when planning or implementing an agenda.

 

[Valuable crisis prevention and media training tips ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What Were Consumers Doing for 121 Billion Minutes This Past July? | Marketing Pilgrim

What Were Consumers Doing for 121 Billion Minutes This Past July? | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat.

 

The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.


Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.

 

[Valuable insight into social media trends and booming mobile sector for marketers, social media, PR pros ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

4 Content Marketing Trends You Can't Ignore | Reputation Capital

4 Content Marketing Trends You Can't Ignore | Reputation Capital | Public Relations & Social Media Insight | Scoop.it
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.

 

Keep these questions in mind to stay on top of the key content marketing trends....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Traditional Media Not A Good Source of Leads, Say B2B Marketers [Corrected]

Traditional Media Not A Good Source of Leads, Say B2B Marketers [Corrected] | Public Relations & Social Media Insight | Scoop.it

Despite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com.

 

Looking first at opinions on lead quality, just 4% of respondents rated leads generated from print, radio, and TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels. On the other spectrum, 40% rated the leads generated by email marketing (house list) as high quality, with organic search (SEO – 36%), telemarketing/cold calling (35%), and trade shows and events (35%) also seeing a significant proportion rating their leads as high quality. That trade shows appear towards the top of the list confirms recent research finding that B2B content marketers rate in-person events highly for their effectiveness....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Vimeo Rising as Online Video Platform | Contently

Vimeo Rising as Online Video Platform | Contently | Public Relations & Social Media Insight | Scoop.it
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.

 

In terms of online video platforms, YouTube is king. But Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
Vimeo, founded in 2004, has more than 70 million unique monthly visitors, according to company statistics....

 

While Vimeo has always been the underdog to YouTube, it seems that the site has carved its niche in the public eye this year. With the possibilities for monetization and brand collaboration, the site seems to be on an upward path. Trainor attributes his company’s recent success to its creative edge. “Vimeo is the high-quality video sharing site, specifically for creative people, and we are rewarded with that because we are doing something distinctly different,” he said.

 

[Time to explore Vimeo's possibilities. Good overview. ]

more...
No comment yet.
Rescooped by Jeff Domansky from elearning&knowledge_management
Scoop.it!

Chunking Information for Instructional Design: The eLearning Coach

Chunking Information for Instructional Design: The eLearning Coach | Public Relations & Social Media Insight | Scoop.it
Chunking refers to the strategy of breaking down information into bite-sized pieces so the brain can more easily digest new information.

 

[Great strategy for elearning, blogging, training ~ Jeff]


Via Mayra Aixa Villar
more...
No comment yet.