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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Inspiration from Package Design | WDL

Inspiration from Package Design | WDL | Public Relations & Social Media Insight | Scoop.it

From time to time we like to show you different sources of inspiration. From logos to icons, from print tobranding, we always like to show you that you can find inspiration in a lot of different designs, including package design. Packages are amazing for a group of reasons, but I believe that most important task of a package is to represent a product while catching the client’s attention. In package design we can find great examples of typography, textures, proportions, colors and much more. Remember to click on the images to read more about each design....

Jeff Domansky's insight:

Take a creative break with your weekend coffee and enjoy these package designs.

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Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan

Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan | Public Relations & Social Media Insight | Scoop.it

...because the search engines and folks like Matt Cutts have made it their mission toget rid of the crap and demand more excellence from businesses and SEOs alike, we now find ourselves in an incredible transition.

 

“Gaming the system” has been replaced by “Embracing the system”— a system that is now built around content that talks, walks, and thinks like the consumer– and answers every possible question or need they have. (Content Marketing)

 

And it’s because of this new model so many SEO companies are in huge trouble. In fact, I’d venture to say that over half of the SEO companies that are around today willbe gone within the next two years....

Jeff Domansky's insight:

This is a very provocative and thoughtful post. It raises the question of whether the content that SEOs produce is high quality enough to make a difference in search engine rankings.

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Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances

Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances | Public Relations & Social Media Insight | Scoop.it

You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club.

 

Here is the secret: consistently connecting and engaging. It’s simple that really.

 

Time: What are the best days to engage on LinkedIn?

Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday.

 

Frequency: How frequently should you post, comment and share on LinkedIn?

The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client.

 

Duration: How much time should you spend on LinkedIn?

LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....

Jeff Domansky's insight:

This is a really useful set of tips to make you more successful on LinkedIn.

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How to evolve “native advertising” from buzzword to media category | Pando Daily

How to evolve “native advertising” from buzzword to media category | Pando Daily | Public Relations & Social Media Insight | Scoop.it

“Native advertising” was the digital advertising buzzword of 2012, and with good reason: It was a fantastic year for these types of ads. Major platforms Facebook and Twitter made significant advances in mobile native ad models, generating more than $1 billion combined from Sponsored Stories and Promoted Tweets on mobile devices. Venerable publications like Business Insider and Forbes introduced new sponsored content programs. Advertising technology companies like Outbrain continued to develop products to help scale the market.  And substantive original research was conducted by BIA/Kelsey and Forbes Insights.

 

While being a buzzword is not all bad, the spiraling amount of conversations can cause us to miss the forest for the trees. There are still some critical steps the industry needs to take to move native ads from yesterday’s buzzword to tomorrow’s new media category.

 

Here are 10 things that will help the category evolve...

Jeff Domansky's insight:

Still confused about "native advertising"? Dan Greenberg offers some ideas and a look into what's on the horizon.

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11 Foolproof Ways to Ruin Your Presentation Slides

Avoid making a great presentation by following these 11 tips from MarketingProfs for bad presentation slides... or do the opposite and have rocking good ones.
Jeff Domansky's insight:

Very entertaining set of slides and presentation and speaking lessons.

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10 Beer Infographics that are Awesome | Neo Mamm

10 Beer Infographics that are Awesome | Neo Mamm | Public Relations & Social Media Insight | Scoop.it

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.

Jeff Domansky's insight:

Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-)

-  Egyptian children were sometimes baptized with beer

-  in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth

-  in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution

-  annual beer consumption in the US is 22 gallons per person

-  in the US today there are 1,482 craft breweries operating

-  9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer?

-  2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer

-  Plato said: "He was a wise man who invented beer."

-  takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.

 

I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!

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9 Tactics To Achieve Social Media Marketing Success | Heidi Cohen

9 Tactics To Achieve Social Media Marketing Success | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner.

 

Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority.

9 easy steps for social media success in 2013

The objective is block your social media activity into bite size chunks so you don’t feel swamped....

Jeff Domansky's insight:

This is a must-read blueprint for social marketing success. Heidi Cohen says keep it simple and try out a few social media channels to see what works.

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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | Public Relations & Social Media Insight | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Great tips: Bad titles, of course, bury your content ;=)

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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 1:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2013 11:35 AM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 2013 10:44 AM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho

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6 Ways Social Media Marketing Is Changing (For the Better) | HubSpot

6 Ways Social Media Marketing Is Changing (For the Better) | HubSpot | Public Relations & Social Media Insight | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

 

We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err ... Timeline.

In such a rapidly changing space, it’s hard not to get pulled into an ongoing analysis of where we are, where we’ve been, and where we’re headed next. In this most recent round of reassessment, a handful of trends have caught my attention. And, unlike the loss of LinkedIn Answers, I’m feeling pretty good about them. So let's take a closer look at how social media is changing ... for the better....

Jeff Domansky's insight:

Meghan Keaney Anderson shares a good overview of social business evolution and development...

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Vintage Timex Commercial- Takes a lickin and keeps on tickin


Via k3hamilton
Jeff Domansky's insight:

Good fun, great marketing nostalgia

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k3hamilton's curator insight, January 22, 2013 1:30 PM

and the old joke about what is left at the end of the world-  A timex watch, bic pen and Keith Richards

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Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company

Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company | Public Relations & Social Media Insight | Scoop.it

...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.


But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."


Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....

Jeff Domansky's insight:

A quick but thoughtful reminder that it's the communications and not the channel that count most. I particularly liked the three case studies cited.

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Infographics

Infographics | Public Relations & Social Media Insight | Scoop.it
#Infographic: How social media is ruining our minds (#Infographic: How social media is ruining our minds http://t.co/1ilj3qNi)
Jeff Domansky's insight:

This is a thought-provoking infographic...

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Social Radar's Top 50 Brands

What brands generated the most positive and active social conversation in 2012?

 

To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....

Jeff Domansky's insight:

Really interesting stats, sentiment analysis, demographics for the top 50 social brands of 2012.

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Could content marketing finally drive convergence of paid, earned & owned media? | Cisionblog

Could content marketing finally drive convergence of paid, earned & owned media? | Cisionblog | Public Relations & Social Media Insight | Scoop.it

It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media.

 

These terms have become as much a part of the lexicon of communicators as influencer, social media marketing and SEO. We’ve been reading for years now on how these functions of marketing and communications are converging, but have yet to see that put into practice in a widespread way.

 

So why haven’t we experienced this radical convergence of our advertising, marketing and PR teams?

 

Maybe we just haven’t had the practical need to work together…. until now....

Jeff Domansky's insight:

Secret to content marketing success? Integration.

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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Public Relations & Social Media Insight | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....

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Angela Watkins's curator insight, January 29, 2013 9:44 AM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 9:45 AM

People & purpose (cause).

Alison D. Gilbert's curator insight, January 29, 2013 1:09 PM

Reinventing the Ps of marketing.

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Written mobile content - an integral part of digital marketing

Written mobile content - an integral part of digital marketing | Public Relations & Social Media Insight | Scoop.it
Studies show that brands must craft custom blog content that is scaled to mobile devices.

 

Most organizations already implementing content marketing campaigns have their editorial calendars and ideas put into place for the first quarter of 2013, but certain trends might guide game plans for the remainder of the year.

 

According to the Content Marketing Institute, 43 percent of B2C brands and 33 percent of B2B organizations already distribute mobile content to reach prospective and current customers. Brands aren’t just developing mobile applications to engage with internet users, they’re optimizing branded content and social media content for smaller screens.


Media has already gone through a significant transition over the past few years, with technology shaping the way people around the world access timely content. According toeMarketer, publishers have been tasked with creating custom content for smaller screens, which puts additional pressure on brands to embrace and immerse themselves in content creation for the internet.

 

According to a report from Alliance for Audited Media, 2013 will be the first year where nearly 100 percent of publishers will format their content for mobile devices....

Jeff Domansky's insight:

Let's hope YOUR company is mobile-ready too...That would be your customer and competitors down the road in front of you...

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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Infographic: The State Of Multi-Screen Viewing | Fast Company

Infographic: The State Of Multi-Screen Viewing | Fast Company | Public Relations & Social Media Insight | Scoop.it

There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop. If that’s the case, you are in good company.

 

According to an infographic created and sponsored by Uberflip, 81% of Americans use a smartphone and watch TV simultaneously. The biggest use of the second screen appears to be social networking, and watching TV, it’s easy enough to see networks strive to make the connection. Nearly every reality show has related hashtags flash by occasionally, encouraging viewers to weigh in on Twitter, which is the biggest driver of social TV, with 33% of users tweeting about it last June....

Jeff Domansky's insight:

Two screens very common, watch for three...

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Creative Techniques for Single-Page Websites | Tips

Creative Techniques for Single-Page Websites | Tips | Public Relations & Social Media Insight | Scoop.it

Over the past few years there has been an emergence of new custom trends in website design. A very popular idea is placing all your major content onto a single page and using dynamic scrolling animations to locate bits of content. These single-page layouts are popular among landing pages and mobile apps which only need to display a small section of related information.

 

In this article I would like to go over some interesting techniques you’ll find in single page websites. Hopefully these ideas may provide inspiration for younger designers who are looking to move into this area. Generally the frontend will require some type of scripting effects through a library such as jQuery. Overall the techniques can be practiced and learned very quickly, and it’s a wonderful style for basic webpages....


Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Great examples of one-page website and portfolio designs that translate well to mobile too. Perfect for resumes or added social media profile as well.

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Gerlando Piccionello's comment, January 25, 2013 3:01 PM
Good
Jeff Domansky's comment, January 25, 2013 3:27 PM
glad it was useful Gerlando
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Stretch Limo To Main Street: Content Marketing Arrives | SmallBizTrends

Stretch Limo To Main Street: Content Marketing Arrives | SmallBizTrends | Public Relations & Social Media Insight | Scoop.it
Great content allows us to stand out, get noticed and defines our expertise and professionalism. Start developing your content marketing plan today.

 

Content and marketing are officially married and have arrived in a big stretch limo to “Main Street” to celebrate.  There isn’t a day that goes by that we don’t hear about, talk about and discuss content marketing.

 

Econsultancy, in partnership with Adobe, reports the top key digital trend for 2013 will be: “. . .the year of  creating, optimizing and marketing great content, spread through social channels and consumed everywhere.”


But, what exactly are we talking about here?...

Jeff Domansky's insight:

Here's a really good look at content marketing, best practices and tips on maximizing your return on investment in content.

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Chaima Bellil's comment, April 29, 2013 2:50 AM
http://www.youtube.com/watch?v=sXLIRE0xBVY
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Social Business Value

Social Business Value | Public Relations & Social Media Insight | Scoop.it
From "Liking" to Leading. The Rise of Social Business via @IBM #socbiz
Jeff Domansky's insight:

Lauren Gray shares this IBM Infographic on social business

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The Intersection of Color Design and... Beer | Core77

The Intersection of Color Design and... Beer | Core77 | Public Relations & Social Media Insight | Scoop.it

The curse of the designer: You sit at the bar quaffing your favorite brew after a long day at the studio, then the light hits the stein just right... and you start wondering what the C, M, Y and K numbers are of this particular beer. Well, wonder no more—the Beertone color reference guide aims to do for beer what Pantone has done for everything else in the world: Assign it a specific color value.

 

For now the Swiss-based venture has only quantified Swiss-made brews, but they've got plans to expand beyond their borders and are taking suggestions. There's no word on when the 200-plus swatch booklet will begin shipping, but they're taking pre-orders right here....

Jeff Domansky's insight:

A colorful and tasty post... ;-)

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Social Media Engagement Correlates with Purchases | MediaPost

Social Media Engagement Correlates with Purchases | MediaPost | Public Relations & Social Media Insight | Scoop.it

A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled to appear in a journal titled Information Systems Research, researchers from the University at Buffalo School of Management, Aalto University and Texas A&M University were able to correlate social media engagement with increased purchases for a large specialty firm in the northeast U.S.

 

According to co-author Ram Bezawada, assistant professor of marketing in the School of Management at the University at Buffalo, “Our results show that when customers engage with a business through social media they contribute about 5.6 percent more to the firm’s bottom line than customers who do not.”...

Jeff Domansky's insight:

Still more research required but marketers should be encouraged by the potential for social media to impact purchasing.

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Public Relations & Social Media Insight | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Jeff Domansky's insight:

Attention consultants, curators, communicators: Sage advice ahead...

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Laurent Brixius's curator insight, January 22, 2013 1:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 10:54 AM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 1:33 PM

Totalmente cierto..coincido..

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YouTube for Business: The Ultimate Guide | Social Media Today

YouTube for Business: The Ultimate Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem. 


YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....

Jeff Domansky's insight:

This is one of the better guides to YouTube marketing for quite some time...

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