Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter Users Crave News Updates [STUDY]The Content Strategist

Twitter Users Crave News Updates [STUDY]The Content Strategist | Public Relations & Social Media Insight | Scoop.it

In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations according to AYTM Market Research. And 42% of those surveyed follow brands.

 

“Businesses have the ability to appeal to Twitters users on multiple fronts by using a comprehensive social media marketing strategy,” says the Brafton News article. “Focusing on providing branded content that is timely and engaging will attract prospects looking for company information and news.”....

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Track Impact of Social Media on Public Relations — Full Frontal ROI

Track Impact of Social Media on Public Relations — Full Frontal ROI | Public Relations & Social Media Insight | Scoop.it
Nichole Kelly describes the ways you can track the impact that social media has on your public relation campaigns.

 

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?


This post will focus on six metrics you can use to measure the impact of social media on public relations (PR)....

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5 Tips for Using Social Collaboration to Inform Your Content Strategy

5 Tips for Using Social Collaboration to Inform Your Content Strategy | Public Relations & Social Media Insight | Scoop.it

A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about in networks, and uses that information to shape and guide content development to serve audience need – and gain their interest.

 

The efforts your brand commits to building social collaboration as part of its strategy will be repaid with an engaged audience that trusts your brand’s content, and is willing to share it with their own social graphs....

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When is the Best Time to Tweet?

When is the Best Time to Tweet? | Public Relations & Social Media Insight | Scoop.it

We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to give you some information about what research says about the best time to tweet and show you some tools so you can tailor your tweeting times to your followers’ habits....

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Twitter And B2B Content Marketing: The Keys To Credibility

Twitter And B2B Content Marketing: The Keys To Credibility | Public Relations & Social Media Insight | Scoop.it
What can social media do to help – or hurt – your content marketing efforts? It's all about creating and maintaining your credibility.

 

A recent research paper from Microsoft Research and Carnegie Mellon University focused in particular on how Twitter users assess the credibility of tweets. Here are the top traits associated with a tweet that add credibility....

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For social media success, Write, then Ignite. Here’s how.

For social media success, Write, then Ignite. Here’s how. | Public Relations & Social Media Insight | Scoop.it
Are you developing great content for your organization? Chances are, that's not nearly enough. You must ignite your work to have success on the social web.

 

To ignite a social strategy, you must ignite your content.

 

So to be successful, you must aggressively develop the “human pathways” that will carry your content to the world … not just write press releases that you HOPE will be buried on a community events calendar somewhere. And the larger — and more engaged — the network, the better the chances for success, so get started NOW!...

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Is Pinterest the next Facebook? - Fortune Tech

Is Pinterest the next Facebook? - Fortune Tech | Public Relations & Social Media Insight | Scoop.it

An exclusive look inside CEO Ben Silbermann's social media sensation....

 

That was before. Before Mitt Romney's wife, Ann, began organizing family photos on Pinterest. Before Reese Witherspoon gushed to Conan O'Brien that it was "a collection of the most amazing, wonderful craftiness on the earth!" Before the U.S. Army issued a guide for how to use it, and before Pinterest emerged as the fastest-growing website of all time. In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month -- and it isn't even open to everyone (would-be "pinners" must still request an invitation to join)....

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PR Policymaker Chart of Responsibilities | Deirdre Breakenridge

PR Policymaker Chart of Responsibilities | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it
Finally, my book, Social Media and Public Relations: Eight New Practices for the PR Professional is done!

 

...For the next several PR 2.0 Strategies posts, I’ll be sharing these charts and discussing briefly the related roles and responsibilities. The first chart cut was from Practice #1: The PR Policymaker. You can see from the wheel diagram there are several new roles and responsibilities for you to learn and embrace, as you evolve into the PR Policymaker....

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40 brands using Timeline Cover Photos on Facebook Pages

40 brands using Timeline Cover Photos on Facebook Pages | Public Relations & Social Media Insight | Scoop.it

Facebook has rolled out new Timeline features for Facebook Pages and brands will need to upload a "cover photo," which can be a daunting task. We've provided examples of 40 brands who are already using the Timeline features to serve as inspiration.

 

...In researching for this story, it was not surprising that many brands had not taken the initiative to setup their Page yet, but it was surprising how many tech brands had not, and even more surprising how many brands that espouse the value of social media (and teach others how to use the tools) had not yet taken advantage of the new look that will inevitably be mandatory....

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7 Steps To Streamline Content Marketing Creation | Heidi Cohen

7 Steps To Streamline Content Marketing Creation | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

The biggest content marketing issues marketers face are producing content that engages prospects and customers, and creating sufficient content, according to Junta42 and MarketingProfs research. This translates to having enough of the content your audience needs where they seek it in the format they want to use. As a marketer, how do you overcome these challenges with limited resources?...

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