Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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16 Sizzling Stats on the State of Content Marketing in 2013

16 Sizzling Stats on the State of Content Marketing in 2013 | Public Relations & Social Media Insight | Scoop.it

Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.


93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm.


Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.


We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...

Jeff Domansky's insight:

Valuable insight for marketing, content producers and PR pros.

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What Exactly Does Google Consider High Quality Marketing Content?

What Exactly Does Google Consider High Quality Marketing Content? | Public Relations & Social Media Insight | Scoop.it

Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?


Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content.


What Are the Quality Guidelines?

Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” There’s no substitute for reading the guidelines, but the points consist primarily of the following...

Jeff Domansky's insight:

Google's critical quality factors are vital reading for marketing, content producers and PR pros. Read through Google's quality guidelines, what they mean, and how it should adjust your SEO and content strategy...

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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Public Relations & Social Media Insight | Scoop.it

While these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:

1. Who are we talking to…and why should they care?

2. What are we saying…and why should they share?


Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.


There is a better way.At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.The best and worst of content marketing strategies come to life in 4 types...

Jeff Domansky's insight:

This is a very interesting way to look at the best and the worst of content marketing strategies.

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Patricia Raimundo's comment, September 5, 2013 10:05 AM
excelente post, PENSAR antes de crear la estrategia de mkt de contenidos.
Helen Wilde's curator insight, September 19, 2013 8:56 PM

being clear- who are we and who are you?

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Column: 8 Lessons from the global PR revolution | Marketing Magazine

Column: 8 Lessons from the global PR revolution | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Even as economic power has become increasingly concentrated in large corporations, communication power has become more diffuse. Most of us now carry global publishing power in our pockets, and we are connected to one another like never before. This combination of access and interconnection gives us the ability to make or break reputations and brands.


For the last two years, I’ve had a unique vantage point on this tumultuous change, as chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s PR and communications professional associations.Professional business communicators are on the front lines of the communications revolution. The Global Alliance represents 160,000 practitioners and academics around the globe and I’ve been able to meet thousands of communicators on every continent, from at least 30 different countries and many different cultures. Based on that experience, I can share a few insights about how communication is changing the world of business — and how business communication itself must change as a consequence....

Jeff Domansky's insight:

Dan Tisch shares a global PR perspective and eight lessons shaping the PR profession fort he future.

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Memo to Tom Foremski: Die Linkbait Journalism, Die!

Memo to Tom Foremski: Die Linkbait Journalism, Die! | Public Relations & Social Media Insight | Scoop.it

New webmaster rules from Google just killed PR agencies according to Tom Foremski's post "Did Google just kill PR agencies?" last month.He highlights a Google webmaster update warning about black hat, linkbait press releases and other similar improper SEO content practices trying to manipulate search engine results.Look out PR agencies Foremski warns....

Jeff Domansky's insight:

Will Google slap finally kill news releases? Tom Foremski warns of impending doom for PR agencies too and it's too over the top for me so I responded in kind. 

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The Most Important Skill for Long-term Blogging Success | Dukeo.com

The Most Important Skill for Long-term Blogging Success | Dukeo.com | Public Relations & Social Media Insight | Scoop.it

A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” 


I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.


And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.


So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging

Jeff Domansky's insight:

Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.

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Meyrick D'Souza's curator insight, September 5, 2013 5:24 AM

anyone interested in blogging?

Aditya Patel's comment, September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/
Rosemary Davey's curator insight, September 30, 2013 6:51 AM

Engagement and adding value are key to a reader coming back for more.

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50 One Sentence Tips for Bloggers - Jeffbullas's Blog

50 One Sentence Tips for Bloggers - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles,


Here are 50 quick-hitting blogging tips.

Jeff Domansky's insight:

Jeff Bullas offers up a great blogging resource.

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How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?


In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.


Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....

Jeff Domansky's insight:

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.

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