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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Amplify Business Blogging with Google-Friendly Content | Social Media Today

Amplify Business Blogging with Google-Friendly Content | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience....

 

There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure.

 

While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s.

 

13 Google-Friendly Content Guidelines

To achieve maximum impact with your company blog, create content according to Google best practices....

Jeff Domansky's insight:

Google has clearly indicated the importance of quality content. Smart business bloggers will incorporate some of these 13 Google-friendly guidelines.

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Successful Content Marketing In Action | Forbes

Successful Content Marketing In Action | Forbes | Public Relations & Social Media Insight | Scoop.it

In part 1 of this series on content marketing, we discussed the difference between companies that try to close too fast with their potential customers versus other companies that really treat it like a marriage. They take the time to build trust with their prospects through tools like content marketing, which ultimately leads to long lasting partnerships.

 

With continual advancements in technology, customers have greater access to more data. In this new era of widespread transparency, consumers value a new form of currency: trust and relationships. Content marketing and thought leadership is the key to developing this trust and building stronger customer relationships, which in turn positively impacts the bottom line. In the previous article, we reviewed some ways to actually perform content marketing. In this article, we will see it in action....

Jeff Domansky's insight:

Several good case studies of content marketing success.

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Social media marketing: What is the ROI?

Social media marketing: What is the ROI? | Public Relations & Social Media Insight | Scoop.it

The big question that is often asked about social media when it comes to investing money, resources, and time is “what is the return on investment?”

 

Some pundits will say that’s not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure....

Jeff Domansky's insight:

Here's a really good look at the ROI of social marketing.

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People Are the New Channel

People Are the New Channel | Public Relations & Social Media Insight | Scoop.it

In a digital and social age, pipes are less important. People are the channel. You don't own or rent them. You can't control them. You can only serve and support them. This new world is disorienting because pipes and people work very differently as channels. Pipes flow out; people flow in. Content is pushed out through pipes, but pulled in through people.

 

This reversal is shifting the balance of power. Individuals have access to information, tools, and resources once reserved for institutions. Externally, this means a shift in the relationship between customers and brands. Internally, this means breaking down the silos that once divided functions and departments. What used to be a hierarchy with the company at the top is now a network with the customer at the center.

 

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. The two most important principles that emerged are that customers make the best brand advocates, and entire organizations make for the best marketing teams....

Jeff Domansky's insight:

Marketers are finding that customers and employees are the best advocates according to this Harvard Business Review post.

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Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community

Skooba Design Case Study: 3 Essential Attributes to a Strong Online Marketing Strategy | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list is the company’s variation on a mission statement and is made up of ten core values. As I read through the list I kept hearing a single word echoing through my head; though it doesn’t itself appear as an entry I feel that a struggle to promote integrity is central to the company’s principles.

 

This includes integrity in terms of product quality, brand identity as well as customer satisfaction. This article will provide an overview of Skooba Design’s online marketing strategy; in particular how Skooba articulates it’s brand’s identity to its customers as well as what the company does well and what other businesses can learn from them....

Jeff Domansky's insight:

What does your online marketing strategy look like and where is it strongest or weakest?

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Six Reasons Why Your PR Campaign Isn't Working | Huffington Post

Six Reasons Why Your PR Campaign Isn't Working | Huffington Post | Public Relations & Social Media Insight | Scoop.it
PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

 

It's time for some real talk, everyone.

 

Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?

 

I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.

 

Here now, the reasons why your PR campaign isn't working...

Jeff Domansky's insight:

This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.

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Rim Riahi's curator insight, April 15, 2013 11:52 PM

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

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Blogging For Social Media Marketing - My Top 12 Tips

Blogging For Social Media Marketing - My Top 12 Tips | Public Relations & Social Media Insight | Scoop.it

I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the individual marketer or small to medium business. This list is not at all for the large brand, affiliate marketer, the social media author or speaker. Those specific groups are typically about numbers, driving less than targeted traffic, ego inflation and/or putting out volume over substance. Exactly what you should NOT be doing if you are serious about being effective with your blog within social media. If you want to measure REAL results that is – You know things like sales, revenue and new customers. But I digress…

Jeff Domansky's insight:

Very practicalblogging basics.

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13 Ways to Add New Dimensions to Your Next Post | Dukeo.com

13 Ways to Add New Dimensions to Your Next Post | Dukeo.com | Public Relations & Social Media Insight | Scoop.it

This is going to be a lengthy post, so I’ll briefly recap and then jump right into it. This is the sixth in a series of posts about how to craft blog posts. So far I’ve covered choosing your topic, titles, the opening paragraph, “So What?“, and calls to action.

 

Today we’re going to talk about adding depth to create a more engaging blog post. Let’s get started, shall we? Dimension, or depth, is what makes an ordinary blog post into something remarkable. Your reader may read your ordinary post and he may get your message, but when you add depth to your content, it becomes more meaningful. It resonates with your reader. It adds that “Wow!” factor that makes readers want to share your content and subscribe to your blog.

 

Here are 13 ways you can add depth to your content and turn an average post into something extraordinary....

Jeff Domansky's insight:

Going deeper. More useful blogging tips.

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Social Media’s Totally Over, Says Teen Survey

Social Media’s Totally Over, Says Teen Survey | Public Relations & Social Media Insight | Scoop.it
According to Piper Jaffray's latest teen survey, young users are moving away from traditional social networks. So where are they going? Click here to find out. Used to be, you could tell someone was over-the-hill if they were hitting you up via email instead of text or Facebook. Now, according to a recent Piper Jaffray survey, the demarcation line has shifted, as Zuck&Co’s popularity seems to be sliding among the teen set. This should surprise no one. Facebook saturation is at an all-time high, particularly among grown-ups, and whenever moms, dads and decidedly untech-savvy aunties start getting in on something, that’s a big sign that teenagers are going to start hitting the exits. In fact, the migration has already begun. The report reveals 10 percent fewer teens consider the network the “most important” social media site these days compared to a year ago....
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What's the Future of Content for Marketers? | TopRank

What's the Future of Content for Marketers? | TopRank | Public Relations & Social Media Insight | Scoop.it

To answer the question about the future of content, I think it’s important to think about the relationship of information, technology and the human experience with content. A good place to start is understanding how your target audience discovers, consumes and acts on information. This effort towards empathizing with the consumer information journey provides the essential cues for meaningful content marketing planning, promotion and performance optimization....

Jeff Domansky's insight:

Thoughtful post for PR, marketing and content marketing pros.

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How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community

How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Social media is a great way for businesses to market their products and services and to increase awareness of their brand. However, social media marketing is often a long-term play that does not generate an immediate increase in sales. In fact, it may not be obvious that social media is helping you at all for quite some time, and you may be wondering why you should even bother continuing to implement your social media marketing strategy. Before you give up on social media altogether, consider these measures for evaluating the impact that your social media campaign is having on your business — or the potential impact it will have on your business...
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NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek

NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek | Public Relations & Social Media Insight | Scoop.it

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

 

Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric; and NBC News says it is currently talking to other brands about buying in. "We have a lot of readers consuming our content on that platform," Peter Naylor, evp of digital sales for NBCUniversal, told Adweek. "When we looked at our monthly Flipboard users, we realized we had a pretty big opportunity. This is something we are going to study and see how readers go through it."

 

Flipboard lets users aggregate Web and social media content, presenting the items in a magazine-like display on smartphones and tablets. With a swipe of a finger, users literally flip through content from the likes of NBC News and countless other publishing entities. Through September, GE will be running full-page interstitial ads within NBC News' Flipboard pages, which includes 25 new articles a day from NBCNews.com, Today.com and CNBC.com.

 

When viewers click through GE's ads, they are driven to the multinational conglomerate's so-called magazine on the app—specifically to a section dedicated to innovation. These ads will effectively highlight the newest content from the GE magazine, using feeds from the brand's blogs, such as Txchnologist....

Jeff Domansky's insight:

How NBC is monetizing its Flipboard magazine.

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Images to make your small business blog pop

Images to make your small business blog pop | Public Relations & Social Media Insight | Scoop.it
here’s something about a great image that draws attention and makes people want to find out more. Using stock photos for your small business blog will help you stand out and grab more eyeballs — not to mention keep your visitors coming back for more. As a small business, you probably are already stretching every dollar you have. This means you don’t have hundreds of dollars a month to spend on blog photos. The good news is, you can still get great quality images, licensed for commercial use, for less than $5 each — or, in some cases, for free. Here are the best sites for low-cost, high-quality images for your small business blog....
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How to Save Money in Social Media (But Still Thrive) | Social Media Today

How to Save Money in Social Media (But Still Thrive) | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Social media will take over your life if you let it. Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers.

 

But if you can carve out some time to stop, reflect and strategize on your current marketing ideas, then there are some ways you can quickly cut the fat, save some money, and still get better results in the long run. You just need to know where to look. So here are three easy ways to save money -- and still thrive -- in social media....

Jeff Domansky's insight:

These three tips will help you save time and money in your social media efforts.

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Experience: The Blog: The Rapidly Diminishing Authenticity of Social Media Marketing

Experience: The Blog: The Rapidly Diminishing Authenticity of Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

...How does any of this pass for authentic engagement that reflects authentic brand relationships? The better question is how can this sort of vapid, pandering "engagement" build brands? Are you encouraged to check out a brand, research its products or consider a purchase because one of your friends announced he or she is on "team Peanut Butter" by liking a post by GE Appliances? "OMG, my friend is on team Peanut Butter--I should buy a GE refrigerator," said no one ever.

 

Social media was supposed to strip away the meaningless clutter of the mass media era, exposing true brand affinity and advocacy; instead, social media marketing strategies have encouraged brands to post any meaningless thing in pursuit of a comment, like or share. The irony is that none of this actually helps brands--just as inauthentic fans cannot create authentic engagement, neither can inauthentic engagement build authentic brand value.

 

Asking people to spell your brand name one letter a time or share your picture of a vegetable on a unicorn doesn't spark awareness, consideration, preference or usage....

Jeff Domansky's insight:

Here's a cutting look at social media and authentic engagement and transparency. How do your social media strategies measure up?

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The Rise of the Digital CMO

The Rise of the Digital CMO | Public Relations & Social Media Insight | Scoop.it

Many CMOs see their digital future, but still struggle to make the case across the executive ranks....

 

... Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces, which is Gartner's description of the convergence and mutual reinforcement of social, mobile, cloud and rich information. The collision of these factors unlocks opportunities to reach and engage with consumers across the physical and virtual worlds, drawing them closer with targeted, contextually relevant experiences and offers. Further, it can allow brands to redefine how value is created and delivered — the way Apple has with music, Amazon has with IT infrastructure, and Netflix has with movies.

 

Last year, Gartner predicted that by 2017, the CMO's technology budget will exceed the CIO's. Why? Because more often than not, it's the CMO who is expected to drive this digital transformation, which is deeply dependent on technology. Is the average CMO ready to step up to this challenge?...

Jeff Domansky's insight:

How the role of chief marketing officer has changed in the digital world.

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How Social Media Boosts Your Internal and External Brand | Soshable | Social Media Blog

How Social Media Boosts Your Internal and External Brand | Soshable | Social Media Blog | Public Relations & Social Media Insight | Scoop.it
The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers. Social media strategy when properly implemented can boost both your internal and external brand. Below are some of the benefits of social media for your brands...
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Is Your Business Monitoring What Matters On Social Media? | AllTwitter

Is Your Business Monitoring What Matters On Social Media?  | AllTwitter | Public Relations & Social Media Insight | Scoop.it
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter

Forget Facebook: Google+ and Twitter are the social networks of 2013, says social media mogul Jon Morter | Public Relations & Social Media Insight | Scoop.it

...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+.

 

"It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool."

 

Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....

Jeff Domansky's insight:

Social media channels Twitter and Google+ will be the ones to watch. 

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The Future of Blogs: The Longer, The Better? « Sysomos Blog

The Future of Blogs: The Longer, The Better? « Sysomos Blog | Public Relations & Social Media Insight | Scoop.it
Is the future of blogging fast and furious or long and insightful? As blogging matures and content marketing is embraced by more brands, there seems to be a growing amount of conversation around the key elements for a successful blog. Among them is the idea that longer blogs may, in fact, be a great way to attract traffic. On the Kissmetrics blog recently, Mauro D’Andrea suggested that “small articles, and light content in general, have no future (unless you’re Seth Godin). Look around the web, and you’ll notice that all the major websites in each industry are producing big content.” HowtoMakemyBlog.com‘s Marko Saric wrote that “the last few few months had “seen the revival of long form writing online. Long form content journalism and in-depth storytelling online are making a comeback. While most articles are still short and quick to read, more and more blogs are publishing long-form features of 2,000+ words, which include photos and videos and need a lot of time invested from the reader to go through it.” This is an interesting discussion for a number of reasons...
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Why Medium May Succeed Where Quora Did Not

Why Medium May Succeed Where Quora Did Not | Public Relations & Social Media Insight | Scoop.it
... So it seems both sites are about knowledge being shared from real world experts (who have specific experiences to support their knowledge). Quora only recently added the “blogging” aspect of their site, while Medium has launched as a blogging service based around collections. Quora has collections as well, which they call boards. The similarities can continue, but if you’ve never used either site I hope you get the point. Why Medium Is Different Medium is about stories. Quora is about answers. And people love stories. Our favorite way to learn is through stories and narrative. More importantly though (in this situation) is the fact that Google is where the mass majority of the internet using population goes to ask a question. If a Quora answer pops up on the first page of results then we may click, but it will be hard to move users over to Quora to start the asking process. I think Quora has done a fantastic job of bringing in tech, business, and movie related experts—and I really enjoy hearing first hand how they handled certain situations. However, I didn’t feel a connection to many of these users, and the site was dominated by power users popping up on many of the questions....
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Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities

Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities | Public Relations & Social Media Insight | Scoop.it

New research into social media behaviour has been unveiled, finding that Twitter and Facebook users fall into one, or more, of 12 distinct social media personality types. The personality types are based on the results of a month-long, fly-on-the-wall experiment – where people’s online behaviour was monitored constantly for four weeks – and on an associated nationwide survey examining people’s social media attitudes and behaviours....

Jeff Domansky's insight:

Research says... you're one of these types. Marketers alert...

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Top 10 Content Marketing Tips For small business | Business 2 Community

Top 10 Content Marketing Tips For small business | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Social media is a great way for businesses to market their products and services and to increase awareness of their brand. However, social media marketing is often a long-term play that does not generate an immediate increase in sales. In fact, it may not be obvious that social media is helping you at all for quite some time, and you may be wondering why you should even bother continuing to implement your social media marketing strategy. Before you give up on social media altogether, consider these measures for evaluating the impact that your social media campaign is having on your business — or the potential impact it will have on your business...
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Neil Ferree's curator insight, April 17, 2013 10:45 AM

Social SEO is not Event (rather) its a Process (as in) a long term Strategy

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The Review of Reviews: Why Opinions Matter | Social Media Today

The Review of Reviews: Why Opinions Matter | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not. For a lot of businesses the ease of getting reviews from clients should be an opportunity to grab with both hands. Surprisingly, many businesses are ignoring this.

 

More worryingly, if past clients have gone online to complain about poor service publicly on a third party website some business owners are taking the attitude of “out of sight, out of mind”. I even spoke to one business owner who said that if anyone read online reviews about his business he wouldn’t want them as a client anyway! So do people read reviews, and more importantly do they believe them? PeopleClaim have put together this Infographic looking at some statistical measures of ratings and reviews. They were curious as to how many people were searching for reviews, what they were finding, and what type of decisions they were making based on this information....

Jeff Domansky's insight:

A good look at how online customer reviews can impact your business.

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The future of business: Six layers of customer engagement | Mark W Schaefer

The future of business: Six layers of customer engagement | Mark W Schaefer | Public Relations & Social Media Insight | Scoop.it

Business success means mastering the six layers of customer engagement. Are you ready? Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has been a hit with my audiences and it occurred to me that I have never shared this idea with you. So, let’s change that. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Mastering these six layers represent both enormous challenges and opportunities…

Jeff Domansky's insight:

Getting connected with customers through social media is critical for business success.

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