Public Relations ...
Follow
Find
141.7K views | +132 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Haiku of Media Relations – Could Tweets be the New Press Release?

The Haiku of Media Relations – Could Tweets be the New Press Release? | Public Relations & Social Media Insight | Scoop.it
What if Twitter was not only a tool to distribute, seed and amplify messages and engage audiences, but also a tool to replace the press release?
Jeff Domansky's insight:

Twitter is already there. Just ask the media!

more...
Club de la Presse Bordeaux's curator insight, December 17, 2012 8:34 AM

Heureusement qu'on va avoir la démo de Gabrielle Denis ! Juste à temps ! MCC

Scooped by Jeff Domansky
Scoop.it!

9 Steps to Pinterest Web Traffic Success | Social Media Today

9 Steps to Pinterest Web Traffic Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it
No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.

There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.

I write for five different blogs that cover a number of topics and I use my Pinterest account to publicize almost all of my posts. In jless than a year, Pinterest has leapfrogged sites like Twitter and StumbleUpon to become the number four referred to both of my sites behind Google search, Facebook and Google+ (yes there is value in Google+ if used correctly, but that is a topic for a different day)....
Jeff Domansky's insight:

Pinterest deserves a second look by all kinds of business. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

It's not Twitter -- this is just the way the news works now | GigaOm

It's not Twitter -- this is just the way the news works now | GigaOm | Public Relations & Social Media Insight | Scoop.it
The way that inaccurate news reports about a mass shooting in Connecticut filtered out through social media has brought up many of the same criticisms as Hurricane Sandy -- that social media isn't an appropriate forum for journalism. But this is simply the way news works now.

If it seems like just yesterday that we were talking about how error-prone Twitter and other social-media outlets were during a crisis, that’s because it was almost yesterday — Hurricane Sandy, the last event to really stress-test the accuracy of real-time citizen reporting and “networked journalism,” happened just six weeks ago. Now, the shooting of six adults and 20 children at an elementary school in Connecticut has raised many of the same issues, since Twitter was filled with inaccurate reports about the incident. For some, this proves that social media is not an appropriate tool for journalism, particularly real-time news reporting. But I think it shows something very different: I think this is just the way the news works now, and we had better get used to it....
Jeff Domansky's insight:

Not just a new reality for media but a huge adjustment for PR and society too. 

more...
Club de la Presse Bordeaux's curator insight, December 17, 2012 8:36 AM

Ouf...après live test, le journalisme sort vainqueur !

Pour ceux qui le souhaitent, on peut faire faire une traduction

Scooped by Jeff Domansky
Scoop.it!

Crisis at St. Louis U

Crisis at St. Louis U | Public Relations & Social Media Insight | Scoop.it
A crisis of leadership at St. Louis University became explosive after trustees were caught red-handed saying one thing and doing another.

...A letter written by the head of the St. Louis University Board of Trustees asking fellow board members to remain mum on the advice of a public relations firm was apparently leaked to students Saturday, causing yet another uproar among faculty.

The newest imbroglio came just days after University leaders and the school’s Faculty Senate appeared to have called a truce. On Friday the parties released a joint statement vowing to increase communication amid a time of discord on campus. The statement said the groups intended to engage in “more frequent and effective communications throughout the University Community.”...
Jeff Domansky's insight:

Lack of honesty and transparency accelerate SLU crisis.

more...
No comment yet.
Rescooped by Jeff Domansky from Presentation Tools
Scoop.it!

Create Personalized Music Slideshow Videos with Slidely


Via Robin Good
Jeff Domansky's insight:

Great reminder about Slide.ly from Robin Good. For personal storytelling, it's a really easy, fun and effective tool. 

more...
François Colin's curator insight, December 16, 2012 6:47 AM

Grâce à ce service, vous pouvez créer et sonoriser gratuitement des magnifiques slideshow. Soit en uploadant vos propres photos ou en les important à partir de vos réseaux sociaux. http://goo.gl/lujio

IMA-EDU.GR's curator insight, December 16, 2012 12:53 PM

Slidely είναι ένα web app που σας επιτρέπει να δημιουργήσετε εύκολα ιδιαίτερα εξατομικευμένων βίντεο slideshow μουσική που μπορεί να δημοσιεύονται και μοιράζονται για την κοινωνική μέσων μαζικής ενημέρωσης. Με Slidely μπορείτε τόσο των εισαγωγών όσο αγαπημένες σας φωτογραφίες από το Facebook, το Picasa, Instagram, Flickr, ή από την αναζήτηση στο Google Images αποτελέσματα ή μπορείτε επίσης να φορτώσετε τις δικές σας φωτογραφίες. Για το μουσικό κομμάτι που μπορείτε να αναζητήσετε και να χρησιμοποιήσετε οποιαδήποτε δημόσια audio track διαθέσιμο στο YouTube ή Soundcloud ή ανεβάστε το αγαπημένο σας τραγούδι.Slidely καθιστά εύκολο να εισάγει και να οργανώσει εισάγονται εικόνες σας με τη σειρά που επιθυμείτε, καθώς και να ελέγχουν την ταχύτητα με την οποία παίρνουν να εμφανίζεται. Δωρεάν για χρήση.

Nedko Aldev's curator insight, May 8, 2013 12:32 AM

add your insight...

 
Rescooped by Jeff Domansky from We're in Business
Scoop.it!

Surprise? Study reveals that people don't like social media marketing | Leaderswest

Surprise? Study reveals that people don't like social media marketing | Leaderswest | Public Relations & Social Media Insight | Scoop.it
This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users.  The results read like a best practice list from any other site.

What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
Jeff Domansky's insight:

This is a must-read for content, marketing and PR pros - an eye opener.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The perils of CEOs using social media | PRSA

The perils of CEOs using social media | PRSA | Public Relations & Social Media Insight | Scoop.it
Some chief executives are getting themselves into trouble over social media messages, The Wall Street Journal reports. The Securities and Exchange Commission may bring suit and a cease-and-desist proceeding against Netflix and its CEO Reed Hastings, because of a Facebook post he wrote in July that said Netflix had exceeded 1 billion hours of video streaming in a month for the first time. The post may have violated rules of fair disclosure for investors, the Journal reports.

In a Facebook post on Thursday, Hastings said that further disclosure wasn’t necessary at the time because he had more than 200,000 subscribers to his Facebook page, making it a “very public” forum. Netflix shares jumped 6.2 percent the day he made the disclosure....
Jeff Domansky's insight:

Reputation pitfalls are everywhere for CEOs using social media. Caution ahead.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR – A Great Thing, but Not a Miracle Worker | PerkettPRsuasion

PR – A Great Thing, but Not a Miracle Worker | PerkettPRsuasion | Public Relations & Social Media Insight | Scoop.it
...Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public relations won’t make or break your business without a little help from you.

Stop making your PR department/firm/executive the scapegoat for your crappy products.

It’s not our job to convince people that your products are good when they aren’t. We don’t “dumb people down.” PR isn’t to blame if you can’t sell. PR isn’t to blame if your product doesn’t do what you promised – or told us to promise. Even Apple can’t pull that off....
Jeff Domansky's insight:

...and don't expect us to bail you out after some stupid social media or marketing strategy flops... so there...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

App-like news design, real-time fact checking, and personalized services: Some of Spark Camp’s big ideas of 2012

App-like news design, real-time fact checking, and personalized services: Some of Spark Camp’s big ideas of 2012 | Public Relations & Social Media Insight | Scoop.it
...Finally, the Circa app seems to be a hidden gem: The concept is smart, with an acknowledgement that a story is just a series of news nuggets tied together. As the story evolves, new elements appear, and the site lets you follow those stories of interest, giving you just the updates you’ve missed. And it’s display is well imagined.

In all these cases, design seems to drive the discussion of how best to present the news — a welcome trend as we approach 2013....
Jeff Domansky's insight:

 Here's a valuable look at digital media design trends.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Online story comments affect news perception | Columbia Journalism Review

Online story comments affect news perception | Columbia Journalism Review | Public Relations & Social Media Insight | Scoop.it
Buttressed by editorial oversight and streamlined by redesign, online comment sections may now, more than ever, color reading of the news.

...The recipe at The Atlantic and across major online news platforms has been simple: moderate and rank posts, vet commenters, and design the forum with threading and sharing features that streamline the user experience. By tucking comment sections under the editorial tent, trashy discussion can be redeemed.

“Readers are part of the conversation, and they’re part of the content of the site,” said Bob Cohn, digital editor at The Atlantic. Sometimes, he added, “the comment thread is at least as illuminating as the underlying piece.”

Thoughtful readers deserve a decorous, accessible outlet to voice opinion, to debate, and to further report stories from their vantage point, which can even spur fresh coverage.

But readers aren’t journalists. Still, according to new research, the distinction may be blurring....
Jeff Domansky's insight:

Comments become news become comments...

more...
Rescooped by Jeff Domansky from Gadgets I lust for
Scoop.it!

Spy on enemies using the Spy Hawk RC Plane

Spy on enemies using the Spy Hawk RC Plane | Public Relations & Social Media Insight | Scoop.it
Keep a lookout or spy on enemy base using your own personal UAV (Unmanned Aerial Vehicle) – the Spy Hawk RC Plane ($379). Fully equipped with a 5 megapixel camera, the Spy Hawk can easily tra...

Via Guillaume Decugis
Jeff Domansky's insight:

Dear Santa... it's me again...

more...
Guillaume Decugis's curator insight, December 11, 2012 10:30 PM

Cool. Now I have to find enemies as I'm not sure I have any...

Scooped by Jeff Domansky
Scoop.it!

Facebook for Online PR - 3 Examples of Social Media Public Relations In Action

Facebook for Online PR - 3 Examples of Social Media Public Relations In Action | Public Relations & Social Media Insight | Scoop.it
...You craft the perfect press release and send it to 1,000 of your contacts. Twenty of these people think this is such great news, they each send it to 500 of their friends, relatives and business contacts. Five of those people pass the news on to 250 of their contacts. Of course, these people are all fascinated, as you’ve been able to include pictures, a video, and they all received the message within hours!

Sorry, this type of viral messaging just doesn’t happen in real life… outside of Facebook, that is.

Facebook is fast becoming one of the most powerful PR tools on the web. Using Facebook as an online PR tool allows companies to increase their reach exponentially, getting in front of interested people with engaging content when and where they are receptive to the message.
Jeff Domansky's insight:

Three samples that show how Facebook can be a useful addition to your social PR program.

more...
No comment yet.
Rescooped by Jeff Domansky from Curation Revolution
Scoop.it!

Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Media Insight | Scoop.it
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Different types of wine | Visual.ly

Different types of wine | Visual.ly | Public Relations & Social Media Insight | Scoop.it
With over 1,300 different wine grapes out there how do you find wines you'll like? Discover similar tasting wines with this chart of almost 200 different types of wine. Organized by style and then flavor, it's easy to see the taste relationships and look for synonymous wines. A great exploratory tool for a wine lover....
Jeff Domansky's insight:

Timely! ;-)

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Reasons Your Social Community Is Shrinking | Social Media Today

5 Reasons Your Social Community Is Shrinking | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow.

It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why social media users decide to disconnect from a brand. Let’s take a closer look at the top 5 reasons why users choose to cut ties with brands on social media channels.
Jeff Domansky's insight:

Brand, marketers, content and PR pros face big challenges keeping consumers engaged.. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Fast Company

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | Fast Company | Public Relations & Social Media Insight | Scoop.it
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits.

Print, TV, radio or out of home--they all served a single purpose: advertising a product or service. But now that ads and marketing are so easily avoided by consumers, every piece of communication from a brand needs not only to advertise, but also to serve as creative "content," worthy of talking about and sharing....
Jeff Domansky's insight:

Big problem: only 38% of marketers actually have a content strategy in place. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Ways to Tell Your Company's Story | exploreB2B

8 Ways to Tell Your Company's Story  | exploreB2B | Public Relations & Social Media Insight | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.

Here is our story and the eight questions that helped us share it....
Jeff Domansky's insight:

Really helpful business storytelling questions.

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Storytelling
Scoop.it!

Tools & Resources - Digital Storytelling

Tools & Resources - Digital Storytelling | Public Relations & Social Media Insight | Scoop.it
This site is a basic primer on using digital storytelling in a History course. This presentation is part of "Digital Humanities: A Hands-On Workshop" presented by the Center for History and New Media at AHA 2012 in Chicago.

Via José Carlos
Jeff Domansky's insight:

Really useful set of links & articles for storytellers & PR.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Survey Shows How Social Media And Video Drive Media Coverage | wiredPRworks

Survey Shows How Social Media And Video Drive Media Coverage | wiredPRworks | Public Relations & Social Media Insight | Scoop.it
...Not surprisingly, reporters, journalists and producers now turn to social media and the web to mine for sources and stories more and more.
According to the D S Simon 2012 Web Influencers Survey, social media drives story content for 84% of traditional media websites and 93% of newspaper websites.

Of these sites, 80% use outside produced video, which opens up an incredible opportunity for public relations and corporate communicators to share client videos.

Almost 3 in 5 sites prefer professional quality HD video via an embed code, which track and monitor views....
Jeff Domansky's insight:

Valuable look at social media implications for traditional media and PR. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

You’ve got Klout!? | Brian Solis

You’ve got Klout!? | Brian Solis | Public Relations & Social Media Insight | Scoop.it
Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter....
Jeff Domansky's insight:

Curious about Klout? Brian Solis's nterview with founder is worth viewing.

more...
Cindy Ratzlaff ★'s curator insight, December 16, 2012 6:05 AM

Brands are increasingly interested in social influencers. Social influencers, such as Mommy Bloggers, have been turning influence into profit for a couple of years now. Niche social influencers can strategically create social leadership and therefore a profit center with their social media if they are rigorous about the brand reputation. Bottom line: Klout is becoming increasingly important.

Scooped by Jeff Domansky
Scoop.it!

Video: Ben Huh Discusses His Journalist Past, The Future of Journalism | 10,000 Words

Video: Ben Huh Discusses His Journalist Past, The Future of Journalism | 10,000 Words | Public Relations & Social Media Insight | Scoop.it
...He discusses the app and his take on the future of journalism and the importance of local, unique stories in the survival of journalism. It’s a short but insightful clip. Here’s a taste:

“I think journalism is going to go through a very innovative process. How we think about journalism today is really about location and format… and also by geo-location… For journalism to be really a influential force in new media it has to understand mobile, it has to understand tablets, it has to understand new viewing habits and how they all work together.”
Jeff Domansky's insight:

Moving pictures and mobile are the potent combination of the future...not just for journalism at marketing, PR and business too.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Internet may soon beat TV as main source of national news | paidContent

Internet may soon beat TV as main source of national news | paidContent | Public Relations & Social Media Insight | Scoop.it
Folks already use the internet more than newspapers to get their national news. Now the internet is on the verge of toppling even TV, research sugests.

Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research.

In fact, more connected Italians already say they get their national news from online ahead of TV, says UK communications regulator Ofcom’s just-published International Communications Market Report....
Jeff Domansky's insight:

Stay tuned for more... on the Internet...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

This Is What Newsweek's Digital Future Will Look Like | AdWeek

This Is What Newsweek's Digital Future Will Look Like | AdWeek | Public Relations & Social Media Insight | Scoop.it
NewsBeast Labs team creating, teaching digital journalism.

"Journalism across the board is moving away from the 'ta-da!' moment of publishing," Keller said. Social media editor Brian Ries added, "it's a result of the nerds taking over in a way. Print and magazines are very closed by nature and developers are coming in from an open sourced world where everything that you learn is shared," he said, noting that one of NewsBeast Labs' primary efforts is to help educate the newsroom.

"Sharing and educating is an obvious thing if you come from a software background," lead developer Andrew Sprouse noted. "The reason digital journalism has some of these beautiful user interfaces is because you are standing on the shoulders of programming giants before you. And everyone here in our newsroom is intelligent and capable of learning this stuff to some degree," he said....
Jeff Domansky's insight:

New and different (digital) life at Newsweek...

more...
No comment yet.
Rescooped by Jeff Domansky from Content Curation for NonProfits
Scoop.it!

Google Zeitgeist 2012 : What did you search for?

Google Zeitgeist 2012 : What did you search for? | Public Relations & Social Media Insight | Scoop.it
We studied an aggregation of over one trillion searches (or queries) that people typed into Google Search this year. We used data from multiple sources, including Google Trends and internal data tools. We filtered out spam and repeat queries to build lists that best reflect the spirit of 2012.

The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011.

The "most searched" queries are the most popular terms for 2012—ranked in order of the queries with the largest volume of searches.
Via Ken Dickens
Jeff Domansky's insight:

A few interesting surprises in a "People Magazine"-like review.

more...
Ken Dickens's curator insight, December 12, 2012 10:29 AM

Google knows all. They are the man behind the curtain, the Wizard in the Wizard of Oz. They just released their data on what we searched for this year:  Whitney Houston, Kate Middleton, Hurricane Sandy, and BBB12 and One Direction (What the hell are these?).  Take a look, fascinating.

Amy Raisbeck's comment, April 10, 2013 3:46 AM
good to see the majority of the planet is engaged in searching for information about the worlds top priorities....
Scooped by Jeff Domansky
Scoop.it!

War of Words: Myth-Busting Content Marketing | TopRank

War of Words: Myth-Busting Content Marketing | TopRank | Public Relations & Social Media Insight | Scoop.it
With 9 out of 10 B2B marketers counting on content marketing tactics in their mix, it’s no wonder content marketing is getting so much attention on blogs, in traditional media and on the social web.

Along with the increased popularity of content, opportunists have begun aligning themselves with the topic of “content marketing”, even though their offering is only remotely related. As it was with websites in the 1990′s, SEO in the early 2000′s, social media over the past 5 years, so-called experts have begun pontificating advice based on thin air, obscure experiences and self interest.

To help our readers distill the signal from the noise, here are 3 myths about content marketing and how they are busted to give companies a clearer picture of reality when it comes to effective content marketing....
Jeff Domansky's insight:

Watch out for the snake oil LOL. 

more...
No comment yet.