Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Public Relations & Social Media Insight | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Jeff Domansky's insight:

This email archive is categorized by types of emails and is a useful resource for marketers. Shared by Robin Good and recommended reading. 9/10

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7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | Public Relations & Social Media Insight | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.


The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....

Jeff Domansky's insight:

Pinterest can be an effective way to spread your marketing reach. Here are 7 tips for utilizing the visual social platform!

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Annemarie Nier's curator insight, July 21, 2014 4:31 AM

Pins from Pinterest you can pin on Pinterest about Pinterest-marketing!

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Microsoft to employees: ‘We plan to right-size our manufacturing operations’

Microsoft to employees: ‘We plan to right-size our manufacturing operations’ | Public Relations & Social Media Insight | Scoop.it

Microsoft already had a public relations crisis on its hands with Thursday's news that it was laying off 18,000 employees. That's 14 percent of its workforce, and the biggest batch of job cuts in the company's nearly 40-year history.


How it's communicating those layoffs to employees doesn't seem to be helping matters. Microsoft published the email from Stephen Elop, head of Microsoft's devices unit, to about 12,500 laid-off employees. The lion's share of the employees who are losing jobs come from his department.


The memo begins, "Hello there," ends with "Regards," and is loaded with business jargon. Terms such as "financial envelope," "business continuity," and "right-size our manufacturing operations" are peppered throughout. Worse, it barely makes clear that its recipients have been discharged. It's mostly about the company's new strategy to make and sell Windows phones, which wouldn't seem a primary concern for people who no longer work for Microsoft....

Jeff Domansky's insight:

Microsoft fumbles its layoff announcements terribly. For a billion dollar company, they couldn't have made a more amateur effort.

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8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com

8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com | Public Relations & Social Media Insight | Scoop.it

There are now countless resources on the importance of content marketing for your business. Content marketing has proven to be very useful for companies like Buffer, Hubspot and KISSmetrics.


Each of these companies are educating and informing their prospective audience and customers on topics they will find useful. Content marketing always pays off if you do it right. While the most common advice does apply to most people, I thought it would be interesting to gather expert advice on how your business can approach content marketing....

Jeff Domansky's insight:

Just the basics to help you get a better Bing from your content marketing.

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50 Instagram Marketing Ideas |Trend Hunter

50 Instagram Marketing Ideas |Trend Hunter | Public Relations & Social Media Insight | Scoop.it

Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text. 


Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.


There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....

Jeff Domansky's insight:

Useful social marketing ideas for Instagram.

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Comunicologos.com's curator insight, July 20, 2014 11:44 AM

Instagram Marketing

Angelina's curator insight, July 22, 2014 11:52 AM

This article further supports Jason Park's article that creative and eye catching photos and videos can attract consumers' attention in Instagram. Therefore attracting more potential customers for brands. Content sharing on social media is more oriented towards strong visuals over texts and given that people's attention span is short, Instagram is the best platform to grab consumers attention. The advancement in technology has promoted the rise in more user friendly video-agram and photo editing apps to increase the usefulness of Instagram #marketingtrends

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Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood

Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood | Public Relations & Social Media Insight | Scoop.it
Local is the new global. Social Media Marketing expert Andrea Vahl shares tips on using the global network that is social media to get found locally!
Jeff Domansky's insight:

Simple, useful basic tips. Good starting place.

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Jeff Domansky's curator insight, July 19, 2014 5:34 PM

Nice 'n easy local marketing tips.

Julia's curator insight, July 24, 2014 3:20 PM

Great tips!

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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Public Relations & Social Media Insight | Scoop.it

“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”


The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.


How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at Scoop.it have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights....


Via Guillaume Decugis
Jeff Domansky's insight:

Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations.


The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10

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Jordi Carrió Jamilà's curator insight, July 20, 2014 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 2014 11:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 

 

@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0."

Nevermore Sithole's curator insight, October 7, 2014 4:17 AM
Must Read Report: The Internet’s Latest Disruption – Knowledge.