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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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For Traditional Media, Digital Remains Elusive Promise | Media Post

For over a decade, traditional media companies have pointed to digital media as a promising source of revenue growth -- but as 2012 draws to an end, it’s clear that this promise is still more theoretical than real, while ad dollars continue to migrate away from traditional channels. This is particularly true for broadcast radio groups and newspaper publishers, whose 2012 results have (so far) offered little in the way of digital cheer....

Jeff Domansky's insight:

Ouch, painful numbers. Media really need to reinvent their revenue models... and fast! 

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Top 20 Trends in 2013 Forecast - 2013 Trend Report from Trend Hunter

Our 2013 Trend Report Forecast is now available at http://www.trendhunter.com/trendreports - The top 20 trends video is annually our top video, profiling some of the trendiest, most insightful trends and ideas from the trend reports. The top 20 are just 20 of our PRO Trends, so if you'd like to browse 1600 more PRO Trends or create a custom trend platform, visit the site! FIND BETTER IDEAS, FASTER at TrendHunter.com! ( narrated by innovation keynote speaker, Jeremy Gutsche...

Jeff Domansky's insight:

PR, retail and marketing take note...

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How to Prepare for Press Interviews | Journalistics

How to Prepare for Press Interviews | Journalistics | Public Relations & Social Media Insight | Scoop.it

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time.


Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences....

Jeff Domansky's insight:

Jeremy Porter covers media training basics nicely...

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Lsantiargarin's curator insight, January 3, 2013 2:53 AM

I definitely recommend this for those into Marketing. It's a very good Insight and Guide !!

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How To Tell If A Tweet Is Credible | AllTwitter

How To Tell If A Tweet Is Credible | AllTwitter | Public Relations & Social Media Insight | Scoop.it

You see them all the time – outrageous tweets making outrageous claims. You know the work-from-home scams are just that, of course, but what about tweets that pop up during emergencies? If you use Twitter for the latest breaking news, or worse – depend on the information it provides during an emergency – you may be in trouble.

 

Unless, that is, you could tell if a tweet was credible or not.

 

Well, we have some tips from people who have been studying just that....

Jeff Domansky's insight:

Interesting research that supports your gut instincts nicely...

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Abuu- Sakariya Abdullahi's comment, January 3, 2013 1:15 AM
cnn
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The What, The Why And The Who – How Are Brands Using Social Media? | AllTwitter

The What, The Why And The Who – How Are Brands Using Social Media? |  AllTwitter | Public Relations & Social Media Insight | Scoop.it

Did you know that just over one quarter (27 percent) of organisations have a dedicated social media team, with almost two-thirds (65 percent) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?

 

These findings come courtesy of a survey by Ragan, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department, and that the vast majority of firms (86 percent) measure their social media ROI by standard metrics such as Likes and followers.

 

65 percent of organisations cite lack of time as their biggest stumbling block to social media success, and 87 percent say that increasing brand awareness is their number one goal....

Jeff Domansky's insight:

Helpful social media research data from Ragan.com.

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The Daily Routines of Famous Writers

The Daily Routines of Famous Writers | Public Relations & Social Media Insight | Scoop.it

"A writer who waits for ideal conditions under which to work will die without putting a word on paper."

Kurt Vonnegut’s recently published daily routine made we wonder how other beloved writers organized their days. So I pored through various old diaries and interviews — many from the fantastic Paris Review archives — and culled a handful of writing routines from some of my favorite authors. Enjoy....

 

(photo of Joan Didion)

Jeff Domansky's insight:

Inspiration from writers who inspire us with their craft including Bradbury, Didion, Hemingway, Miller, Kerouac, Franklin, Angelou and more. Many thanks to Maria Popova for sharing.           

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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 


Via Martin (Marty) Smith
Jeff Domansky's insight:

Let's just say there are still social media ostriches in the C-suite.

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Martin (Marty) Smith's curator insight, December 31, 2012 11:38 AM

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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How Famous Companies Got Their Names | StockLogos.com

How Famous Companies Got Their Names | StockLogos.com | Public Relations & Social Media Insight | Scoop.it

Via k3hamilton
Jeff Domansky's insight:

Interesting stories behind 29 well-known company names including Adidas, Wendy's, Audi, IKEA and more.

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7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Public Relations & Social Media Insight | Scoop.it

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.


Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.


Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.


While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

Jeff Domansky's insight:

Seven basic tips to get you inspired for blogging.

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From Blog to Vlog - How to Turn Written Blog Posts into Video Blog Posts | The Future of Ink

From Blog to Vlog - How to Turn Written Blog Posts into Video Blog Posts | The Future of Ink | Public Relations & Social Media Insight | Scoop.it

If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog.  Repurposing written content from your blog may be one of the quickest and easiest ways to produce video.  After all, the idea is already there – all you have to do is alter the platform!

 

There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content.  In our TV-driven society, many people would rather watch than read.

 

You can also argue that video content is more engaging, compelling and memorable than text alone.  With video, you can bring your blog posts to life and make them more personal.

 

So if a picture is worth a thousand words, what’s a video worth?  A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research.  That’s a lot of written blog posts!

 

Now let’s turn some of those words into videos.Here are a few ways to get started:...

Jeff Domansky's insight:

Lou Burtone shares some really useful tips on converting your web blog into a video blog. Of particular note are several of the video tools he suggests.

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Predictions for Journalism 2013 » Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2013  »  Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Media Insight | Scoop.it
A collaborative effort to figure out the future of journalism. A project of Harvard University.

 

To close out 2012, we asked some of the smartest people we know to predict what 2013 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Must-read; intriguing thoughts on the future of journalism from the experts... 

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The year's top social media tools for journalists | IJNet

The year's top social media tools for journalists | IJNet | Public Relations & Social Media Insight | Scoop.it

Whether you needed a time-saver, analytics or just to engage your followers, 2012 offered a plethora of new social media tools.

 

With the Twittercycle replacing the traditional news cycle and social media etiquette evolving, social media management tools can help you harness the power of social media in your reporting--and prevent social networking overload.

 

Here are some of the year's best new social media tools:...

Jeff Domansky's insight:

Several new tools that are valuable for PR and marketing too.

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What To Say On Twitter When Everyone's Watching | Fast Company

What To Say On Twitter When Everyone's Watching | Fast Company | Public Relations & Social Media Insight | Scoop.it
Many of the executives we work with are terrified of social media.

 

They've either experienced the dark side of it personally or heard horror stories from their industry peers: tales of vicious comments on an influential blogger's website, incorrect and damaging rumors on Twitter, or an embarrassing, secretly filmed video uploaded onto YouTube.

 

Those potential hazards are real. But executives tend to focus disproportionately on the downsides of social media and not nearly enough on the potential upsides. Their focus on the risks leads them to adopt a head-in-the-sand strategy of neglecting social media, which rarely works in the long term.

 

Social media offer today's communicators a tremendous advantage over their predecessors....

 

Make 2013 a social media win. Follow these 6 practices to turn your Twitter account into a marketing machine....

  
Jeff Domansky's insight:

Brad Phillips, a.k.a. Mr. Media Training, offers sound advice and six social media best practices.

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AIG uses ad campaign to thank taxpayers for bailout | Politico

AIG uses ad campaign to thank taxpayers for bailout | Politico | Public Relations & Social Media Insight | Scoop.it
American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

 

American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

The “Thank You America” campaign will highlight AIG’s recovery and the repayment of the federal government’s bailout, which at its peak in 2009 consisted of a $182.3 billion commitment from the Treasury and the Federal Reserve....

 

The campaign follows Treasury’s announcement earlier this month that it sold its final shares of AIG. The ads will highlight the calculation that the government made a $22.7 billion profit on the bailout....

Jeff Domansky's insight:

Why not donate the money instead to Sandy relief and operate ethically? Just my opinion...

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The most annoying and hated word/phrases of the year | Ragan.com

The most annoying and hated word/phrases of the year | Ragan.com | Public Relations & Social Media Insight | Scoop.it
'Fiscal cliff' and 'whatever' top the lists. Don't roll your eyes. I'm just sayin' that these words are, like, so yesterday. Or maybe not. YOLO.

 

Political observers may have been ambivalent about Tuesday night's House of Representatives vote to halt mandatory tax increases for all but the United States' highest earners, extend unemployment benefits, and fend off other potentially damaging, self-imposed economic consequences.

 

Language lovers, however, had to be delighted, because it meant they were one step closer to never again hearing the phrase "fiscal cliff." That term topped Lake Superior State University's annual list of banished words....

Jeff Domansky's insight:

Let's banish these banal buzzwords forever...

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How The Media's Fast Reporting Hurts Athletes | Mr. Media Training

How The Media's Fast Reporting Hurts Athletes | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Every sports reporter likes to be the first to break the news about a big trade. But sometimes, they report it before the players have even been notified.

 

The trade deadline is one of the busiest days of the season in hockey (or any sport) for management as they try and better their team for either a playoff run or the future. Players are on edge because they don’t know if they’ll be on the ice skating one moment and get pulled off the next to be informed that they’ve been dealt.

 

Reporters are so connected to their smartphones that it has literally become a race to see who can tweet the information first. Who can write the better story about how BLANK player will fit in with the team or how this deal helps the future seems to have become secondary. The media are too fixated on tweeting the news first, as reporters want to be the one sourced in all the articles as “BLANK reporter (@BlankReporter) tweeted the news first.”...

Jeff Domansky's insight:

Media clamoring to get news first as opposed to getting it right with the proliferation of social media create big PR challenges.

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Four Twitter Predictions For 2013 | AllTwitter

Four Twitter Predictions For 2013 | AllTwitter | Public Relations & Social Media Insight | Scoop.it

We’re two days into the new year now, a great vantage point for looking ahead and assessing how Twitter might perform in 2013.

 

The past year saw the introduction of Twitter photo filters, brand new Twitter profiles including the platform’s first-ever cover photos, significant Twitter mobile app updates and more.

 

2012 was also contentious for Twitter. This year, Twitter put new restrictions on what it would allow third-party developers to do, and went to war with former ally Instagram over photo-sharing dominance of social media.

What will 2013 bring for Twitter? Four predictions...

Jeff Domansky's insight:

These Twitter predictions bear watching, particularly for marketers and PR...

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Where Social Media Will Grow in 2013 (and Where It Won't) | Augie Ray

Where Social Media Will Grow in 2013 (and Where It Won't) | Augie Ray | Public Relations & Social Media Insight | Scoop.it

Social Media has had a terrific ride for the past several years, but the days of easy growth are gone. In fact, the days of easy anything in social are behind us. For many brands, 2013 will be a year of social media disappointment.

With so many consumers spending so much time in social media and expecting so much of brands, our investments in social will continue to grow, but that does not mean our results will grow, at least in easily measurable ways. Certainly, all of our brands will earn more fans, see more comments and collect more retweets, but we all know this is no longer enough--our bosses want to know the business results we are delivering, and fans simply are not a business benchmark.

Success in 2013, more than ever, will be measured in difficult metrics and not easy ones, and increasingly, it will come not just from the Marketing department but from every corner of the enterprise. To succeed in 2013 and beyond, organizations must recognize how social media is altering the way we live, work and conduct business and not just the way we kill time on Facebook.

Here is where (I believe) social will grow and where it will stumble and stagnate in 2013...

Jeff Domansky's insight:

Ex-Forrester consultant Augie Ray offers must-read insight for everyone in "social business". And I guess that would be eveyone LOL...

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Capture, Collect and Organize Any Web Page, Image or Doc with CapturetoCloud

 

 


Via Robin Good
Jeff Domansky's insight:

Agree with Robin. This tool has great curation potential. I also liked the ability to set up paid-for events or viewing. Cool tool kind of like Evernote mixed with Youtube & Webex. For PR, marketing and content marketing pros it bears exploring. 

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Dolly Bhasin 's curator insight, December 31, 2012 11:41 PM

Looks god! Need to try this year!

RPattinson-Daily's curator insight, January 4, 2013 10:26 AM

from Robin Good:

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

Free version available (limited to capturing 200 items and having three collections).

Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

Plans and pricing: http://capturetocloud.com/plans-pricing/

Video tutorials:http://capturetocloud.com/products/videos/

More info: http://capturetocloud.com/

Alfredo Corell's curator insight, January 8, 2013 6:44 PM

 

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

 

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

 

Free version available (limited to capturing 200 items and having three collections).

 

Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

 

Plans and pricing: http://capturetocloud.com/plans-pricing/

 

Video tutorials: http://capturetocloud.com/products/videos/

 

More info: http://capturetocloud.com/

 

 

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The New Narrative: Man vs Storytelling

The New Narrative: Man vs Storytelling | Public Relations & Social Media Insight | Scoop.it

A week before the proposed end of the Mayan world, I ordered nearly 2 grand worth of food off the Costco website. There’s a special section on their website called “Emergency Kits and Supplies.” I figured it was better to be safe than hungry. 

 

I didn’t foresee the end coming like a movie trailer where the words THE END scroll across the proverbial sky. Over the past few months I’d found myself in the section of Youtube where you say to yourself “How in the hell did I find my way here again?” It’s the place where Peace Corps volunteers take turns pulling embedded insects out of their bodies with pliers and the old man in India discovers his dead twin brother has been living and rotting inside his small intestine since birth. 


Via Gregg Morris
Jeff Domansky's insight:

Very funny, very enjoyable piece by Slash Coleman. Many thanks to Gregg Morris for sharing it.

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The 10 Most Disruptive News Apps of 2012 | PBS MediaShift

The 10 Most Disruptive News Apps of 2012 | PBS MediaShift | Public Relations & Social Media Insight | Scoop.it

According to research produced by Nielsen, as of 2012 the majority of phone owners in the U.S. now operate smartphones. Accordingly, the growth in app markets for Apple and Android continues unabated, and 2012 brought users a strong list of powerful news and content browsing options.

 

Publishers, in particular broadcasters and newspapers, were quick in releasing apps for the first-generation iPhone and Android handsets, but 2012 was remarkable for the number of great mobile apps that were developed to disrupt news consumption.

 

On the footsteps of startups such as Flipboard, Pulse and Stitcher, we've put together a list of some of the most innovative and refined mobile apps to come along within the past year, along with a couple of existing apps that went through a "rebirth" with a comprehensive redesign. These apps represent improvements in bulk aggregation, the evolution of the app ecosystem that has produced "companion" apps, as well as some potentially disruptive concepts....

Jeff Domansky's insight:

Just an awesome list of news apps worth checking out. Plus there are other suggestions worth trying in the many post comments.

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Choose talent over tech for your Social Media Marketing PR campaign | Chris Abraham

Choose talent over tech for your Social Media Marketing PR campaign | Chris Abraham | Public Relations & Social Media Insight | Scoop.it

...So, let me explain. Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process. Those are good things, to be sure. However, after re-reading my SMNR post, I was reminded that it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

 

In fact, I made a point of showing how one doesn’t even need to spend all your time installing WordPress or some other database-backed website or web app — one can hack together a very valuable SMNR with just the most basic HTML, an inexpensive hosting plan, and a $12/year domain from a domain name registrar....

Jeff Domansky's insight:

Chris Abraham offers practical tips fror creating an effective social media release....

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Breaking [News] is broken | Nieman Lab

Breaking [News] is broken | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
"What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways."

 

The approach that large traditional news organizations take in breaking news needs to be re-thought in the age of social media. Hurricane Sandy provided an example of how resources are often wasted by journalism organizations during breaking-news events while also demonstrating how vital authenticating coverage can be....

 

What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways. Andy Carvin at NPR excelled at this during coverage of the Middle East and I think we should and will see more of it in 2013....

 

Jeff Domansky's insight:

Michael Maness's predictions about journalism have profound implications for PR. "New" PR needs to meet the needs of digital journalissts by providing resources to help them deliver the news faster, smarter and in every social media and traditional format.

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If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review

If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
Writing is still the best medium for demonstrating expertise on the web.

 

These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn't mean they're the most useful social media tools for all companies. Sure, some businesses excel on those photo-based networks (Benjamin Moore's Director of Digital Marketing told me Pinterest worked so well for them, "it's almost like it was made for Benjamin Moore.") But for organizations and individuals that want to be known for their ideas, the clearest — yet most underrated — path is through blogging. It hasn't been buzzed about in years, but it's more essential than ever, as organizations like the World Bank(which recently invited me to speak to their global staff about blogging) recognize.

 

Indeed, if you want to shape public opinion, you need to be the one creating the narrative.A fascinating study last year by Yahoo Research showed that only 20,000 Twitter users (a mere .05% of the user base at the time) generated 50% of all tweets consumed. A small number of "elite users" sets the conversational tenor, just as in the general world of blogging....

Jeff Domansky's insight:

A good reminder of the importance of blogging in shaping public opinion. it's not the only tool, but it's a critical ingredient in your social media channel selection.

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Robin Harper's curator insight, April 29, 2013 2:22 PM

"Writing for the Web" This is very useful. These tips have definitely provided me with insight. Care to read?

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Seven Expert Social PR Guides and Tips | Social Media Today

Seven Expert Social PR Guides and Tips | Social Media Today | Public Relations & Social Media Insight | Scoop.it
 Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

 

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

 

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization, and as such need to be measured and managed to coordinate efforts for maximum online visibility.

 

So how exactly does PR support SEO efforts? How can media relations skills be leveraged in social media? What do PR pros need to do differently to support online journalism? What are today’s best practices for B2B PR?

Find the answers to those questions and more here in seven recent expert guides to social and online PR.

Jeff Domansky's insight:

Tom Pick shares insight and seven expert opinions on social media and PR in the future.

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