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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?


In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.


Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....

Jeff Domansky's insight:

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.

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9 Essentials of Content Marketing

9 Essentials of Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is increasingly important in a world dominated by the Google algorithm and for good reason. Google’s constant tweaks of its search algorithm seeks to present searchers with the most relevant, timely, and valuable content and defeat the aims of techno-nerds who try to game the system to get their crappy content to rank well.


Bing does a similar thing with their algorithm. In fact, in a recent post, Rand of MOZ (formerly SeoMOZ) made some great arguments in favor of content marketing — not the least of which is that content marketing uses multiple search and social channels to build your online reputation and is thus less at risk from Google’s whims. Check out their Blackboard Friday on Link Building versus Content Marketing implications for SEO....

Jeff Domansky's insight:

Making the case for content marketing fundamentals and SEO.

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75 Eye-Poppingly Colorful WordPress Themes

75 Eye-Poppingly Colorful WordPress Themes | Public Relations & Social Media Insight | Scoop.it

...when used wisely, color has the ability to affect the mood of your visitors. Makes people feel welcome, comfortable and relaxed with blue hues or sell your sales pitch with an aggressive shade of red.


Whatever color scheme you choose, a great deal of creativity goes into designing a bold and colorful theme.To get you inspired, I’ve gathered a collection of stunning WordPress themes that make great use of strong color. Many of the designs feature flat design and responsive layouts – both hot trends right now.---

Jeff Domansky's insight:

If you're a WordPress blogger, or considering using WordPress, this is essential reading. Not to mention a great creativity break with your coffee.

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Business Model Canvas - Pressgram Blog

Business Model Canvas - Pressgram Blog | Public Relations & Social Media Insight | Scoop.it
Looking for a one-page strategy planning model? ...The Business Model Canvas which is a very simple tool that can go a very long way. As a visually-driven person this tool couldn’t be more helpful...
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Anita Holthuis's curator insight, September 3, 2013 8:15 AM

Erg handig vooral om na te gaan wat je: 'valued proposition'.

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The Internet’s Most Famous Hoodie Is Back — But What Took So Long? « Tony Rocha Official Blog

The Internet’s Most Famous Hoodie Is Back — But What Took So Long? « Tony Rocha Official Blog | Public Relations & Social Media Insight | Scoop.it

American Giant was drowning in a river of digital praise.


Last December, Slate tech writer Farhad Manjoo published a story about the company’s signature product — a heavyweight hooded sweatshirt — calling it the “greatest hoodie ever made.” Orders flooded in — so many that American Giant couldn’t keep up with the demand.


As Christmas came and went, the orders kept rolling in, and the struggle to fill them continued. Unlike the massive multinationals making billions from fast fashion in sweatshops in Bangladesh, American Giant is selling an American-made ideal as much as a sweatshirt. It is making clothes you don’t wear for a season and shove to the back of your closet. It’s making durable, well-designed, good-looking sweatshirts you can wear for a decade and then pass down to your kid, the way American clothes used to be made — and they don’t cost much more than the disposable crap we’ve accepted as the standard for affordable apparel....

Jeff Domansky's insight:

Good social business success story.

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Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Public Relations & Social Media Insight | Scoop.it

Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands.


...In the video, Spacey himself speaks to the potential benefits of this innovative distribution strategy, proclaiming, “Give them [the audience] what they want, when the want it, in the form they want it in…”


The success of House of Cards (as well as that of the latest Netflix series to be released en-masse, Orange is the New Black) proves that this distribution model can work. But how might it apply to content marketing, which operates in vastly different ways than the business of television? And, more specifically, how might a nontraditional release schedule like this impact corporate storytelling?


Here are some key insights, derived directly from the words of Kevin Spacey, that all content marketers need to take to heart...

Jeff Domansky's insight:

Interesting way to tackle the concept of content marketing. the focus on corporate storytelling is useful for business marketers.

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How To Master Multichannel Marketing In 5 Steps

How To Master Multichannel Marketing In 5 Steps | Public Relations & Social Media Insight | Scoop.it

With so many channels available for brand messaging, how do we successfully go about creating a multichannel marketing campaign? Here are five easy steps.


Multichannel marketing is becoming increasingly important to marketers. Being that we are bombarded by nearly 3,000 marketing messages a day, there’s no way to know which platform will get us to bite. The best bet for marketers is to use many mediums to spread their message.


So, what is multichannel marketing?Essentially it’s sending your brand message through a variety of channels. It’s also known as multitouch marketing. Let’s say you want to launch a new product; your new Fresh Fig candle. You’d want to develop a plan for getting more sales through many channels....

Jeff Domansky's insight:

Using many channels may enhance your social marketing ROI. Useful tips on how to make it work.

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Emilie Faffe's curator insight, September 3, 2013 5:07 AM

Plusieurs leviers sont nécessaires à la réussite d'une stratégie marketing online :

 

1 - Identifier les parties prenantes  (service commercial, service support, service informatique....), les intégrer au projet en amont, fixer des objectifs communs.

2 - Identifier les cibles et personnaliser les messages

3 - Choisir les actions à mettre en place, inbound, outbound marketing, en fonction des cibles et en fonctions des retours aux campagnes antérieures.

4 - Etre cohérent dans le message et le design en fonction des cibles et des moyens utilisés. Cela permet notamment de faire de l'A/B testing.

5 - Analyser les retours, comparer les résultats en fonction des objectifs fixés en amont.

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Eight Tips for Creating a Great LinkedIn Business Page

Eight Tips for Creating a Great LinkedIn Business Page | Public Relations & Social Media Insight | Scoop.it

Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.


According to current data (2Q13), LinkedIn had 238 million members. The professional social network's popularity grows unabated, remaining a sought-after online destination for business networking, hiring, and even financingIt makes sense, then, to take a second look at whether your LinkedIn business page is up there with the best. And if you don't have a presence on LinkedIn, here's an opportunity to announce your presence in style....

Jeff Domansky's insight:

Smarter social business tips... and actionable LinkedIn tips for business.

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Flashleap's curator insight, September 2, 2013 10:19 PM

A quick startup tips for those who are new to LinkedIn.

Flashleap's comment, September 2, 2013 10:23 PM
Try to connect to people you knew if possible. This will greatly affect your network credibility.
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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Public Relations & Social Media Insight | Scoop.it

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101!


But you want to be so much more than that. You want to be an expert in your field. You have ideas that you want to be seen and heard. Good news! With LinkedIn, you can become whoever you want to be if you put in a little bit of time. For the low investment of just 15 minutes a day, you can establish and maintain a solid personal brand. Just follow these simple steps every day, then start to watch your connections grow and the requests for your expertise flood in!...

Jeff Domansky's insight:

Another great basics post if you're looking to learn some LinkedIn ins and outs.

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How to Twitter: The Ultimate Beginner's Guide For Using Twitter

How to Twitter: The Ultimate Beginner's Guide For Using Twitter | Public Relations & Social Media Insight | Scoop.it

In this beginner's guide you'll learn how to Twitter like a pro. Twitter is an extremely fast moving social network that uses microblogging as a way to get instant news/updates.


Learning how to use Twitter can seem overwhelming at first, but with this guide you’ll soon be on your way to becoming a tweeting superstar.


Before you get started, just remember that like all things in life, you get out what you put in it. If you genuinely take the time to build a community on Twitter you’ll see it can be an amazing place full of endless possibilities. Let’s get started!...

Jeff Domansky's insight:

Very well done! An excellent resource for newcomersI

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Rebecca Solnit · Diary: In the Day of the Postman

Rebecca Solnit · Diary: In the Day of the Postman | Public Relations & Social Media Insight | Scoop.it

In or around June 1995 human character changed again. Or rather, it began to undergo a metamorphosis that is still not complete, but is profound – and troubling, not least because it is hardly noted....


...When I think about, say, 1995, or whenever the last moment was before most of us were on the internet and had mobile phones, it seems like a hundred years ago. Letters came once a day, predictably, in the hands of the postal carrier. News came in three flavours – radio, television, print – and at appointed hours. Some of us even had a newspaper delivered every morning.


Those mail and newspaper deliveries punctuated the day like church bells. You read the paper over breakfast. If there were developments you heard about them on the evening news or in the next day’s paper. You listened to the news when it was broadcast, since there was no other way to hear it. A great many people relied on the same sources of news, so when they discussed current events they did it under the overarching sky of the same general reality. Time passed in fairly large units, or at least not in milliseconds and constant updates. A few hours wasn’t such a long time to go between moments of contact with your work, your people or your trivia....

Jeff Domansky's insight:

Enjoyable longform essay.

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Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race - PRNewser

Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race - PRNewser | Public Relations & Social Media Insight | Scoop.it

...Telling the public what they want is like teaching a cat to play golf. Cats don’t like to play golf. Cats like to do cat things. The public likes do public things. And what does the public like to do? Put French fries in its burgers. In fact, the public has been sticking French fries in its burgers since the 1970s at least, and probably long before then.


Burger King, exercising our sage advice that it is always a good idea to listen to the public, to study the public, to talk to the public and hold the public’s hand and ask if everything is okay, and then go back to corporate headquarters and start brainstorming PR strategies and marketing campaigns. The public will show you what they want; brands just have to pay attention.


And that’s why we can say with complete confidence that Burger King has managed to implement one of the greatest and most profoundly simple PR strategies ever seen on the planet earth....

Jeff Domansky's insight:

Funny but definitely not fat-free...

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brian hippert's curator insight, July 19, 5:05 PM

Food and sports what else is there?

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Public Relations & Social Media Insight | Scoop.it

I don't know about you, but I'm tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. At the end of the day, you need harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel.


I'm so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer 'The Big 3' Social Media Networks.This presentation dove into the importance of forming an alliance between the three largest social media platforms (Facebook, Twitter, and LinkedIn), perfecting the way you post to each of these networks, and improving how you communicate on each channel....

Jeff Domansky's insight:

Get 24 tips for creating and promoting engaging content on social media....

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Are You Winging Content Marketing Strategy? - Heidi Cohen

Are You Winging Content Marketing Strategy? - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Check IMN's 2013 Content Marketing Survey Report-Charts & TipsHow does your firm’s content marketing strategy rate compared to the pack? IMN‘s 2013 Content Marketing Survey Report provides new benchmarks to help you evaluate your organization’s content efforts.About half of respondents have a formal content marketing strategy in place according to IMN’s research. Specifically, 31% of respondents have had a content marketing strategy for over a year and 18% of respondents have put a strategy into place within the past year. Further, just over one out of five respondents has a targeted plan for each channel....

Jeff Domansky's insight:

Heidi Cohen answers: "How does your organization's content marketing strategy benchmark against the pack?"

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Three Things that Make Your Brand Look Stupid on Facebook

Three Things that Make Your Brand Look Stupid on Facebook | Public Relations & Social Media Insight | Scoop.it

While we chase the dream of having and creating an awesome Facebook page, many brands can’t make their Facebook marketing work. You might be making these mistakes or you’ve witnessed some of your favourite brands make them once or twice. Some of them are cringworthy while others can actually cost you the fans you’ve worked so hard to capture.


And while these mistakes are made by thousands around the world, the aren’t created equal. I’ve made many mistakes over the course of my career in digital marketing and social media but I’ve learned from them.Why? Because mistakes are okay if you learn from them as a result....

Jeff Domansky's insight:

Yep, these are three stupid Facebook mistakes no one should make... 

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Public Relations & Social Media Insight | Scoop.it

Get inspired by 10 non-marketing boards from successful B2B and B2C brands.


Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.


Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....

Jeff Domansky's insight:

Great Pinterest lessons and content marketing learning from 13 brands...

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Sharing 3 Tips On How I Helped A Business Owner Grow From $12k to $250k Per Year In Just 2 Years...

Sharing 3 Tips On How I Helped A Business Owner Grow From $12k to $250k Per Year In Just 2 Years... | Public Relations & Social Media Insight | Scoop.it

GENUINE HUMAN CONNECTION is a powerful, powerful, powerful way to build strong relationships and a strong business. Especially in a world right now that is truly in pain, struggling and in need of connection. Just look at Oprah’s empire or Dr. Oz’s empire. That is built on caring relationship and that creates a loyal following.So, what does genuine human connection look like and how do you build relationship on your social networks? Good question and here are a few tips to help you understand what you need to start doing in real time....

Jeff Domansky's insight:

Small business success story based on relationship building and social marketing... 

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IOANNIS APOSTOLOU's curator insight, September 2, 2013 3:28 PM

Let's see if we can implement them efficiently!

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Tips, tricks and tools for data visualisation: 15 great tools for the job

Tips, tricks and tools for data visualisation: 15 great tools for the job | Public Relations & Social Media Insight | Scoop.it

In my previous article I discussed the importance of ensuring that your data is clean and processed before attempting any form of data visualisation. Here I will share some really awesome tools that (once your data is clean and ready to use) you can have at your disposal to create mind-blowing representations of the facts and figures.Here is a list of tools, some more open and adjustable than others, that add value to your raw data and can be used as a source of inspiration and design when approaching the visualisation process....

Jeff Domansky's insight:

Terrific tools, several new to me and several keepers.

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Landing Pages Are a Must | Social Media Today

Landing Pages Are a Must | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage.


Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...

Jeff Domansky's insight:

Learn how effective landing pages can generate results.

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Flashleap's curator insight, September 2, 2013 10:27 PM

LeadPages are truly an advantage to companies who do not have a team of web designer and programmer.

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Make Your Content Marketing Strategy SIZZLE - Hausman Marketing Letter

Make Your Content Marketing Strategy SIZZLE - Hausman Marketing Letter | Public Relations & Social Media Insight | Scoop.it

An inspired content marketing strategy brings more traffic to your site, builds trusting relationships, and supports your marketing goals. See how.


We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Angela Hausman has some advice to pump up that boring content and drive more traffic to your site. Why?


First, let’s take a brief look at why having an inspired content marketing strategy matters. Google now emphasizes fresh, high quality content much more in determining your ranking — which impacts the amount of organic search traffic you get. Folks share great content — look, I’m doing just that in sharing this slide share presentation. That also brings more traffic to your site. People feel good about folks who help them (with great content). They’re more likely to buy and recommend your brands. Get the idea? Great content makes your entire social media marketing strategy ROCK!...

Jeff Domansky's insight:

Better content strategies beget better results.

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Watch a News Story Evolve With Twitter Related Headlines

Watch a News Story Evolve With Twitter Related Headlines | Public Relations & Social Media Insight | Scoop.it

Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included.It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is if the tweet isn't specific enough.


How it works: when a tweet is embedded into a news story, Twitter can use that to connect the tweet to the story, and then include the news links to that story. It is done somewhat unobtrusively, only showing up on the specific tweet's permalink page. It doesn't show up in the stream for the person who tweeted it, or in the stream of someone who follows that person....

Jeff Domansky's insight:

The debate about embedded tweets continues: asset or intrusion?

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Content Marketing Rocks! - B2B Marketing Insider

Content Marketing Rocks! - B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

Are you looking to create content marketing that rocks? Check out this ebook featuring speakers from Content Marketing World for tips and practical advice.

Jeff Domansky's insight:

Great resource in this list of 36 content marketing leaders.

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Area Man Realizes He's Been Reading Fake News For 25 Years : NPR

Area Man Realizes He's Been Reading Fake News For 25 Years : NPR | Public Relations & Social Media Insight | Scoop.it

The Onion, which turns 25 on Thursday, was founded by two Madison, Wis., college students as a local satirical newspaper "intended mainly to ... sell pizza coupons," says its editor-in-chief....

Jeff Domansky's insight:

More onions with your news? Too good to miss...

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Jeff Domansky's comment, August 31, 2013 3:16 PM
You're welcome Malek. Enjoy your weekend.
Jim Bob's comment, August 31, 2013 11:55 PM
I just noticed this week Onion has strong ties with Wikipedia.
Jeff Domansky's comment, September 1, 2013 1:39 PM
Jim Bob, we'll look into that ;-)
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Twitter experiment lets users tweet sentences from articles

Twitter experiment lets users tweet sentences from articles | Public Relations & Social Media Insight | Scoop.it

How many times have you been drawn to a quote in an article that you wish you could share without the hassle of "copy and paste"? Thanks to a new experiment from The New York Times, "copy and paste" and "tweet" may soon be old news.Twitter experiment lets users tweet sentences from articles...

Jeff Domansky's insight:

Some love it, some hate it. What do you think? 

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Happy Birthday to The Onion - PRNewser

Happy Birthday to The Onion - PRNewser | Public Relations & Social Media Insight | Scoop.it

Happy 25th birthday, America’s Finest News Source. Now get a job and move out of your parents’ basement.


To the delight of Area Men everywhere, the weekly newspaper-turned Internet phenomenon has survived and flourished by speaking truth to bullshit since 1988.Modeled on the classic daily paper, The Onion‘s mastery of reporting, opinion, factoids, news-you-can-use, sourcing, quotes, and photography makes it a must-read for PR pros. Why? Because we all need to level our judgement with a bit of satire from time to time, the tone is always perfect, and it makes for a highly entertaining teaching aid for new executives looking to tighten their writing....

Jeff Domansky's insight:

Happy Birthday to The Onion. Still bringing tears to our eyes after 25 years...

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