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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Public Relations & Social Media Insight | Scoop.it

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.


Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..

Jeff Domansky's insight:

Here's a useful set of guerrilla marketing tactics you can put to work easily for quick results.

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Lisa Fulmer: The value of the marketing funnel

Lisa Fulmer: The value of the marketing funnel | Public Relations & Social Media Insight | Scoop.it

The "marketing funnel" concept has been around for over 100 years. It's about the journey a typical customer takes to buy a product or service.


The marketing funnel has many versions, but this is the jist of it. The funnel shape represents the number of people at each stage of the journey. Lots of people to reach out to at the top, and their numbers naturally dwindle as some people continue toward a purchase...

Jeff Domansky's insight:

Well said by Lisa Fulmer.

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A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com

A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

Brilliant Ads is a Twitter account that showcases “the most creative, unique, remarkable and powerful advertisements, signs and marketing-related things from around the world.” The ads featured range from small scale advertising by smaller companies to campaigns by big corporations like McDonald’s and Nike, all bound by a common thread of out-of-the-box ideas and innovation....

Jeff Domansky's insight:

@Brilliant_Ads is definitely worth following on Twitter.

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Kathleen Smith's curator insight, September 27, 2014 7:54 PM

This small article talks about the twitter account that showcases the most creative, powerful, and unique advertisements from around the world. The twitter username is @Brilliant_Ads and I just started following this user. It has over 2,000 tweets and over 570,000 twitter followers. It features ads from small scale to big corporations such as Nike. I noticed that most ads featured on the page are often guerrilla marketing and ambush marketing.

Juan Pablo Cevallos's curator insight, October 21, 2014 8:13 PM

marketing

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The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog

The Worst Social Media Marketing Advice You Will Ever Hear - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

You may love it, you may hate it, but there’s no ignoring it. It's called social media. Here is some of the worst social media marketing advice to look out for.


…True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.


In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational....

Jeff Domansky's insight:

Jeff Bullas provides good advice about the bad social marketing advice out there.

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Alison D. Gilbert's curator insight, December 31, 2013 8:38 AM

Social media is not a fad. It is not a political issue. It is communication just as smoke signals, the telegraph and the traditional telephone have been over time. It is just the next step in communication technology in our time. It is a bit step and more complicated. So we want to learn how best to do it. Read on.

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How and Why You Should Create Buyer Personas for Your Business

How and Why You Should Create Buyer Personas for Your Business | Public Relations & Social Media Insight | Scoop.it

Buyer Personas 101.Do you know what keeps your Prospects up at night? Do you know what motivates them to go into work every day? Do you care?


If not, you should. The answers to these questions are vital to effectively targeting and selling your products or services.


What Are Buyer Personas?

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations. They help internalize the ideal customer your company is trying to attract. It also helps each company member relate to these customers as real humans, regardless of the department and role in the company....

Jeff Domansky's insight:

Useful basic marketing tips you can use.

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Ray Beauchamp's curator insight, December 28, 2013 4:22 PM

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations

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Top 10 blogs every marketing pro should read

Top 10 blogs every marketing pro should read | Public Relations & Social Media Insight | Scoop.it
If you're not following these 10 best marketing blogs, you should be. It's a useful checklist for you.
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Public Relations & Social Media Insight | Scoop.it
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Wearable tech: the future of the quantified self & smart bras [#LeWeb] | memeburn

Wearable tech: the future of the quantified self & smart bras [#LeWeb] | memeburn | Public Relations & Social Media Insight | Scoop.it

“I flew in from New York and I am about six hours behind and I tossed and turned all night. Now according to Fitbit I am operating at 60% of my optimum speed,” says Natt Garun, Features Editor for The Next Web while interviewing James Park, co-founder and CEO of the company at LeWeb in Paris, France.


This is our reality: devices and apps that gather data on us and tell us how well or poorly we are doing health-wise. This trend is sweeping through the tech space and every new startup wants to play in this field. It’s true of society, we first create things that might kill us then build things that could prevent it.

Jeff Domansky's insight:

Smart bras and socks? Who knew? And do you care?

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Jeff Domansky's curator insight, December 20, 2013 11:15 PM

Smart bras and socks?  Who knew? And do you care?

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IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years | Public Relations & Social Media Insight | Scoop.it

IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss....


In a nutshell, IBM says:

– The classroom will learn you.

– Buying local will beat online.

– Doctors will use your DNA to keep you well.

– A digital guardian will protect you online.

– The city will help you live in it.


Meyerson said that this year’s ideas are based on the fact that everything will learn. Machines will learn about us, reason, and engage in a much more natural and personalized way. The innovations are being enabled by cloud computing, big data analytics, and adaptive learning technologies. IBM believes the technologies will be developed with the appropriate safeguards for privacy and security, but each of these predictions raises privacy and security issues...

Jeff Domansky's insight:

Thoughtful post that's all about "learning".

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6 Factors of Persuasion and How They Relate to PR - Business 2 Community

6 Factors of Persuasion and How They Relate to PR - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.As I watched, I wondered how these factors might relate to PR and media pitching. Here’s what I came up with..

Jeff Domansky's insight:

Adding a little Psychology 101 to your PR and marketing can bring you better results.

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How to Make Visual Content for Social Media in 5 Minutes [Free Template]

How to Make Visual Content for Social Media in 5 Minutes [Free Template] | Public Relations & Social Media Insight | Scoop.it

Ramp up your visual content on social media in 5 minutes with these (free) 17 customizable templates.


You've heard it before and you'll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. ... And that's because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.


So if we want to promote our inbound marketing content, we need to jump on board -- even if we don't have great design chops. There are tons of resources out there to help you easily create visual social media content (including our brand new free download of 17 Customizable Templates for Creating Shareable Graphics on Social Media)....

Jeff Domansky's insight:

Great tipstips, useful templates and ways to add visual impact.

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Are You Marketing To A Buyer Persona Only? Why A New B2B Persona Paradigm Is Needed.

Are You Marketing To A Buyer Persona Only?  Why A New B2B Persona Paradigm Is Needed. | Public Relations & Social Media Insight | Scoop.it

..For B2B companies to distinguish themselves in the future, they will need to evolve their conversational abilities with all three groups. How B2B businesses speak to each group will matter more so.


In some cases, particularly when it comes to buyer personas, I have seen companies focus on a narrow conversation with prospect buyers and attempt to engage existing customers in the same conversation. At the same time, be oblivious to the rising influence of users in buying decisions – only perceiving this group as subjects of training or professional services.


The new manifesto now is to transition from a one-dimensional view of buying to a persona-based three-dimensional view....

Jeff Domansky's insight:

Tony Zambito says we need a new buyer persona paradigm if business is to be successful in the future.


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Emails, texting replacing phone calls? Don't believe it - San Francisco Business Times

The purpose of the word old-fashioned is to label what is obsolete, which isn’t good. The only time we like hearing old-fashioned is before ice cream. The phone has become old-fashioned, unless you use any other function on the device except the phone itself. It is now more common to hear the phrase, “Text me on my phone” than “Call me on my phone.”


But let’s talk about what is really obsolete. Obsolete refers to something that is no longer efficient or useful. Why make a phone call when text or e-mail are faster? The belief is that talking on a phone is obsolete; except that it is not.


Take setting up a meeting. Nine times out of 10, what usually takes at least five e-mail exchanges can be accomplished in a single two-minute phone call; a more productive use of time. More importantly however, things happen during a conversation that are impossible with text or e-mail. Questions arise, last-minute ideas pop up that could affect the content of the meeting or change how the participants prepare for it. With conversation, not only is the process shorter, but the outcome is better. In this case, isn’t it e-mail that is obsolete?

Jeff Domansky's insight:

What a thoughtful post from Stevie Ray! Recommended reading. 9/10

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Why the 'Hierarchy of Relevance' is integral to effective real-time marketing

Why the 'Hierarchy of Relevance' is integral to effective real-time marketing | Public Relations & Social Media Insight | Scoop.it

... The general public are becoming much more savvy around this data value exchange, and their expectations for what they get in return are increasing.

Relevance is key, and that means serving your customers and prospective customers with meaningful content that services a current need for them, and content which is served via a medium (or channel) that suits their behaviours. Knowing all the about 'who' on its own is no longer enough, it needs to be complimented by the 'when' and the combination of both is where real-time relevance can be provided.There is a simple hierarchy model that can be applied to help ensure relevance can be delivered, and it would be good to hear your opinions on this in the comments section....

Jeff Domansky's insight:

Here's a look at how the "hierarchy of relevance" can make the difference in your content marketing.

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Reinventing, or perhaps just finessing, retail for 2014

Reinventing, or perhaps just finessing, retail for 2014 | Public Relations & Social Media Insight | Scoop.it

What do customers want in a multichannel experience and how will technology help deliver it in 2014?


Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.


Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.


Here are the best bits...

Jeff Domansky's insight:

Retailers and marketers take note of these retail trends for 2014.

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malek's curator insight, January 7, 2014 10:56 AM

Is it all about Free Shipping, Free returns and exchanges?

Craig Jarman's curator insight, January 30, 2014 6:02 PM

Believe it or not... there are opportunities to compete against Amazon...

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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Public Relations & Social Media Insight | Scoop.it

Are you looking for rich and insightful blog posts to boost your social media marketing?


We asked our writers to share their favorite social media blog posts.


What follows is a gold mine of content you can apply to your marketing in 2014...

Jeff Domansky's insight:

Absolutely a must-read for any marketer in 2014. Highly recommended. 9/10

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Entreprise Peinture Deco's curator insight, January 1, 2014 2:34 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
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5 Marketing Predictions for 2014 | Gigya's Blog

5 Marketing Predictions for 2014 | Gigya's Blog | Public Relations & Social Media Insight | Scoop.it

...Marketers have finally started moving beyond accumulating Likes and posting tweets to leveraging social connectivity to develop authentic consumer relationships.


2014 is poised to present even greater changes, challenges and opportunities for marketers. As user data gets bigger and the variety of consumer touch points grows wider, marketers must continue to optimize their strategies to connect with customers on deeper, more personal levels. Here are 5 predictions that we believe will shape the way marketers connect with consumers in 2014....

Jeff Domansky's insight:

Good marketing insight and things to watch for in 2014.

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How Influence Marketing Scores #SocialPR Power in 2014

How Influence Marketing Scores #SocialPR Power in 2014 | Public Relations & Social Media Insight | Scoop.it

So what exactly is this buzz about influence marketing? Imagine handpicking the most influential bloggers to work together in evangelizing your story. Ok, now take it one step further for it to really work: make sure that those influencers are actually true fans who LOVE and believe in your brand!


From a public relations perspective influence marketing is about targeting your brand evangelists or groups of your biggest fans versus a solo celebrity sponsor or the masses. Call it brand evangelists, loyalists, advocates or influencers, welcome to the next phase in social PR marketing as platforms like Triberr take blogger outreach and influence marketing to new levels...

Jeff Domansky's insight:

if you ignore the obvious product hype, there are some useful influence marketing tips here.

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"

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Lori Wilk's curator insight, December 24, 2013 10:02 AM

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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7 Habits of Remarkably Charismatic Marketers

7 Habits of Remarkably Charismatic Marketers | Public Relations & Social Media Insight | Scoop.it

Learn how to inject a little charisma into your inbound marketing so leads and customers love you.You know those people everyone wants to be around? The ones that light up the room with their smiles? The ones that make every person they talk to feel like the most important person in the world?


I love those people.And I bet you do too, because they just make you feel ... awesome. That (along with Inc.'s article "10 Habits of Remarkably Charismatic People") inspired me to think about how we as marketers can make sure our marketing embodies some of that charisma that we admire in those around us.


Think about it. Does your marketing make people feel awesome? Does it light up a room? Does it make people want to be around your company more? If not, we've thought of seven tips to help you transform your marketing into something people just can't get enough of!...

Jeff Domansky's insight:

Learn more about creating marketing that matters.

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Treys's curator insight, December 22, 2013 1:02 PM

Nothing should be run without a smile, a wink, and a bit of charisma. 

Lori Wilk's curator insight, December 22, 2013 2:19 PM

As people we want to be cared about to feel special, recognized, and appreciated. Those who understand how to treat others will have better results at building relationships.

Serena Zimmerman's curator insight, December 22, 2013 7:54 PM

So true.... People join you not your business !