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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Marketing: the Race to 2nd Place | Sword and the Script

Marketing: the Race to 2nd Place | Sword and the Script | Public Relations & Social Media Insight | Scoop.it

If you are running a marathon and pass the person in second place, what position do you hold?


The correct answer is second place.

The race to second place is pervasive in the business community.  Every company wants to be the leader but few are willing to take the risk to lead.  Often the first question posed in response to a new initiative is — such as social media or content marketing — is who else is doing it?...

Jeff Domansky's insight:

Frank Strong looks at real marketing leadership.

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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.


Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....

Jeff Domansky's insight:

Valuable insight into retail strategies and marketing to millennials.

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7 Reasons Social Media Is Bad for Marketing

7 Reasons Social Media Is Bad for Marketing | Public Relations & Social Media Insight | Scoop.it

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline. Here are 7 Reasons Social Media Is Bad for Marketing...

Jeff Domansky's insight:

I liked this counterpoint to content and social marketing.

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debbieleven's curator insight, June 20, 2013 4:43 AM

I'd add that people feel obliged to do social media without thinking about whether it will connect them with the audiecnes that matter, it's the trendy thing to do.  Also, it's not about the big numbers - fans, followers, but it's easy to get swept away with those.

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Social Media Marketing Success | Social Media Today

Social Media Marketing Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it

By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird.But it’s not just about setting yourself up to be the early bird.


You have to be ready to catch the worm and ride the wave of popularity at its peak.This will enable your blog, service, or product to enjoy rapid growth, and hopefully a higher level of repeat business in the long term.

Jeff Domansky's insight:

Proactive always wins: Marketing case study from Gini Dietrich...

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Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Public Relations & Social Media Insight | Scoop.it

The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about.

 

This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....

Jeff Domansky's insight:

Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.

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Paul Cuthbert's curator insight, June 12, 2013 1:13 PM

15 years ago ad agencies had to figure out how to provide Search Engine Optimization to their clients. Today there are lots of companies offering SEO. But that does not automatically mean thety are doing it right. I have been working with online marketing for five years and I admit there is still a lot for me to learn. I know optimization and keyword campaign managment, but adding social media to the mix requires more research and training in order to provide businesses with an effective social media strategy.

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The Expanding Role of B2B Marketing - Business 2 Community

The Expanding Role of B2B Marketing - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy.

 

And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world....

Jeff Domansky's insight:

The Business Marketing Association conference highlighted research, marketing trends, social impact as critical to the future of business. this is a valuable post for marketing leaders.

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Five tips on using memes in digital marketing.

Five tips on using memes in digital marketing. | Public Relations & Social Media Insight | Scoop.it

Memes can be used as a tool for digital marketing and creating a more loyal customer on various social networks.

 

...Now how does this kid, or a cat that taught itself to write help you in luring that elusive client into buying your product? Simple, you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something, and that can be used by a digital marketer. From a B2B standpoint, an industry joke can grab a reader’s attention, and create a positive image of your brand.

 

So here are five simple tips that will help you use these social phenomenons to their full marketing potential....

Jeff Domansky's insight:

Meme me me me me... all about memes, marketing and a few cute kids and adorable cats tossed into the mix.

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This Chart Will Keep Cable Execs Up All Night

This Chart Will Keep Cable Execs Up All Night | Public Relations & Social Media Insight | Scoop.it

Americans are increasingly abandoning traditional television. In 2007, the number of "Zero-TV" households was around 2 million. It has since grown to more than 5 million, according to a recent Nielsen report. We first saw the news on Google Ventures Partner MG Siegler's personal blog.

 

Nielsen defines "Zero-TV" households as those that don't fit into its definition of a TV household. It doesn't mean that those households don't have traditional TV sets, but it's just that the majority of them get their content from computers, tablets, and smartphones. In short, it means they're not paying for cable.

 

But here's the real kicker: nearly half of these "Zero-TV" households are under the age of 35, marking a clear trend in our viewing habits. Anyway, look at this chart. It shows traditional TV households versus "Zero-TV" households broken down by age...

Jeff Domansky's insight:

Young Americans are flocking away from traditional TV, heralding big marketing implications. A must-read post on media trends for marketers.

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Colour trends in web design for 2013 | Web design | Creative Bloq

Colour trends in web design for 2013 | Web design | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Pantone Color Institute kicked things off by naming emerald green as its official 2013 colour. Fashion, interior design, graphic design and other industries followed suit by using the basic colour wheel as inspiration for 2013 colour trends. Here I'll look at five of the biggest colour trends in web design. You don't have to follow them, but it's important to know what they are...

Jeff Domansky's insight:

Brandon Hill picks five big colour trends for websites in 2013. Marketing, product and web designers take note.

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How to become your own DIY PR consultant

How to become your own DIY PR consultant | Public Relations & Social Media Insight | Scoop.it

Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out... The perfect pitch Your pitch should include:

- The name of your app as it is spelt on the App Store

- What it does, and why it is different

- The price

- One link to your product website

- One link to the app store product page

- One or two screenshots

- A video - ideally no longer than 30 seconds

- A description in a concise paragraph - who your audience is, what your app does

- What sets it apart from the crowd.

- If you include a press release it should be in the body of the email under the pitch

- Promo code for the app Contact information - email and not a link to a contact form Skype IDs,

- Twitter IDs


"You don't have to be an expert in human relations to do this," she says....


Source: Erica Sadun and App Design Vault

Jeff Domansky's insight:

Great checklist for any product press release or blog post. And not just for do-it-yourselfers.

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Winners And Losers: Online Reputation Management Trends

Winners And Losers: Online Reputation Management Trends | Public Relations & Social Media Insight | Scoop.it
Among major U.S. corporations, who’s winning and losing in the creation and protection of their reputations online? A new infographic from MGD Advertising in Southern Florida provides some surprising results. First, the trends: Currently, 94% of Google GOOG +0.27% search results are organic–not paid ads. Yes, your online reputation is that important. Forty-two percent of adults have scoped someone out on the Internet before doing business with them (I would count myself among those numbers). Of those, 45% have changed their minds about doing business with someone based on something they found....
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Is Your Home Page Just One Big Cliche? - SitePoint

Is Your Home Page Just One Big Cliche? - SitePoint | Public Relations & Social Media Insight | Scoop.it

There are literally zillions of articles and resources out there telling us how to create a good home or landing page. And there’s definitely an argument for adopting best (and/or most successful) practices in our work.... But when does successful trend become cliche?

 

These days it feels like far too many of the sites I visit have the same boring presentation:

- hero/carousel with CTA

- thee-column grid/horizontal list

- three-columns of extra stuff.

 

Examples? I have them: AirBnB, Rdio, Asana. Three very different offerings using basically the same layout to communicate their key messages. There are other options: two columns, rather than three, for example. But all of these are pretty standard formats. They’re familiar to most of us now.... Time to break free from the "sea of sameishness"...

Jeff Domansky's insight:

Boring approaches don't deliver when there's so much competition for share of mind. Here's how to break free.

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Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com

Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box....

 

...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box.

 

With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....

Jeff Domansky's insight:

This is a great little case study in business innovation and social business.

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Two Pens's curator insight, May 30, 2013 9:41 AM

Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box. 

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Are the cable TV walls about to crumble? | Lost Remote

Are the cable TV walls about to crumble? | Lost Remote | Public Relations & Social Media Insight | Scoop.it

In recent days media has been consumed by one Edward Snowdenwho revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble?


The war to bundle TV in a non-traditional way continues and big players are stepping up...

Jeff Domansky's insight:

Where the heck is TV going? This must-read post adds perspective.

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The ultimate guide to becoming a blogging superstar

The ultimate guide to becoming a blogging superstar | Public Relations & Social Media Insight | Scoop.it

Tired of toiling in the blogging trenches? Finally, a guide that is guaranteed to propel you to fame and fortune by Mars Dorian....


I am a self-proclaimed social media rockstar, without any credentials, so I feel more than qualified to present you with the Ultimate Guide to Becoming a Blogging Superstar. Warning: The following blog post will help you gain instant money & fame. This is guaranteed, or your money back, which you didn’t pay, so there’s no conflict of interest here....

Jeff Domansky's insight:

Dude. Nice send up on gurus...

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Mafalda Correia's curator insight, June 21, 2013 8:21 AM

The greatest advice of all: if you can't convince, at least try to confuse!

 

Jeff Domansky's comment, June 21, 2013 5:51 PM
Mafalda, I'm confused. Does that mean I'm convinced? LOL
Mafalda Correia's comment, June 21, 2013 7:02 PM
It's a conspiracy. I only wrote it once....
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The Evolution of Permission Marketing: What You Need to Succeed in 2013

The Evolution of Permission Marketing: What You Need to Succeed in 2013 | Public Relations & Social Media Insight | Scoop.it

... You can’t force anyone to pay attention to you online. All you can do is entice. Permission Marketing was an expanded observation of that fact, and an exploration of an alternative. Instead of trying to gain attention by being increasingly obnoxious, we can earn a prospect’s permission to deliver a message to them.


This calls for a whole new tool kit. If people are going to ask you to communicate with them, you have to come up with a form of marketing that’s too valuable to throw away. Advertising copy gives way to content — informative, interesting material that speaks to a highly informed customer....

Jeff Domansky's insight:

Does your content measure up to the expectations of permission marketing? This post will help you answer that important question

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Richard Washington's curator insight, June 19, 2013 11:10 PM

The added importance of really communicating with the consumer on their terms on topics that are important to them is the natural evolution to segmentation and marketing communications.

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LinkedIn: How it's changing business (and how to make it work for you)

LinkedIn: How it's changing business (and how to make it work for you) | Public Relations & Social Media Insight | Scoop.it

Once considered a nerdy repository for digital résumés, the service is becoming an indispensable social-networking tool....


In the past year LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital résumés, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. These days they're doing far more than prospecting for new gigs.


LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They're recommending one another for particular business attributes. And increasingly they're logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Krawcheck, Jack Welch, and Martha Stewart.


Thanks to new features like those, the number of users who log on at least once a month on desktops alone (excluding mobile, that is) has climbed to 141 million worldwide, according to ComScore, a 37% jump over last year. Among recruiters, LinkedIn has become the standard -- 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But as new social technologies force businesses to shift from broadcast communications to two-way dialogues, LinkedIn's utility is moving beyond HR departments....

Jeff Domansky's insight:

Valuable reading and LinkedIn strategies.

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Keith Meyer's curator insight, June 14, 2013 4:51 AM

If your not on LinkedIn chances are not many people know of you and who you are and what you are capable of.

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6 Questions All CMOs Need To Ask Themselves | Fast Company

6 Questions All CMOs Need To Ask Themselves | Fast Company | Public Relations & Social Media Insight | Scoop.it

In this increasingly complex technology-addicted business world here are the key questions CMOs need to face about the future of marketing....

 

If you are seeking answers and major breakthrough ideas, then my takeaways may surprise and disappoint you. I did not discover any new technology breakthroughs. I didn't meet a plethora of hot customer-centric growth companies, although CustomInk has great potential and will be featured in a future post. Instead, I left with a series of questions about the future of marketing in this increasingly complex, technology-addicted business world.

 

Here are some contemporary questions that every CMO and VP of marketing needs to raise....

Jeff Domansky's insight:

Very important, thoughtful questions for every chief marketing officer and marketing pro. A valuable read for marketing and small business.

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“Hi, I’m a Marketing Video” – Welcome to The Age of Post-Modern Marketing - Business 2 Community

“Hi, I’m a Marketing Video” – Welcome to The Age of Post-Modern Marketing - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...People young and old are becoming more aware of the role advertising plays in their lives. This is a good thing because the internet has brought the advertiser and consumer closer than ever. No longer is the marketing realm confined to static magazine inserts or two-minute TV slots. Brands are sponsoring events, generating discussion, and taking part in all kinds of crazy activity in the name of generating brand awareness.

 

Because of a growing understanding amongst people that they are ‘being marketed to’, advertisers have had to turn down the volume on their own material. Instead, storytelling is becoming more of a central feature than ever for advertisements and marketing videos alike. This is the stuff of now and of the future – delivering big and unique ideas and tapping into emotions and dreams. It’s all about marketing that is so enchanting you forget there is a price tag.

 

But another trend is also gaining in popularity, and its the complete opposite of subtle – meta-advertising. This is marketing that is entirely self referential in quality, it involves a complete renouncement of subtlety, its a reaction against traditional advertising and a nod to the increasingly self-aware and savvy minds of the audience. Meta-advertising has the power to hold our attention, to make us laugh, be original and creative. But its most important and powerful attribute is honesty (or the appearance thereof).... It's an intriguing trend....

Jeff Domansky's insight:

This is a thought-provoking look at advertising today and in the future. While most acknowledge the importance of content marketing in today's marketing programs, there are some fascinating trends just ahead. Including "meta-advertising." This article is well worth reading if you're in PR, marketing or advertising.

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D.B.'s curator insight, June 11, 2013 1:27 AM

The slow death of TV adds?

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Jeff Fromm: Why The Old Definition of Brand Value Has Died - PSFK

Jeff Fromm: Why The Old Definition of Brand Value Has Died - PSFK | Public Relations & Social Media Insight | Scoop.it

To win over millennials, brands must incorporate participative benefits into their models....

 

In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core functional and emotional benefits divided by price would give us a proxy for brand value. Stronger brands had more price elasticity. However, the old definition no longer holds if you want to engage Millennials or older generations that are adopting a “Millennial Mindset.”

 

THE NEW DEFINITION OF BRAND VALUE

Millennials don’t just want to buy your brand, they want to be a part of it. They’re looking for ways to participate. And they want to understand why you do what you do not just what you want to sell. As a result, the brand value equation has morphed to include participative benefits. This is key for tapping into Millennial passion — and therefore, Millennials’ dollars. In The Participation Economy, (emotional benefits + function benefits + participative benefits)/price = brand value. We’ll explore this more in a bit. First, let’s review who makes up this generation — and how they influence your other consumers, too....

Jeff Domansky's insight:

This is a very thoughtful post on shifting brand values, selling to millennials and the "participation economy."

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Women In Business's comment, June 19, 2013 4:15 PM
For an NGO involved in facilitating domestic and international trade, this insight directs how we should shape our communications, how we can reach this group and what participatory benefits we can offer. Interesting.
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As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch

As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch | Public Relations & Social Media Insight | Scoop.it

The writing has been on the wall for some time. Back in 2004, for example, studies indicated that television viewing would be one of the first leisure activities to be hit by Internet use and online socializing. (Other activities supposedly affected were sleeping and real-world socializing.)

 

Though today, TV continues to remain the dominant medium, the emerging generation of so-called “digital natives” – the first to have been born into a world where consumer adoption of the web was already mainstream – seem to prefer other behaviors. And it’s more than just splitting time between TV and video games, or TV and mobile apps, or TV and online video. That’s why it’s funny that the general assumption is that services like Netflix, Amazon Instant Video, Hulu and YouTube will eventually claim users’ time and eyeballs in the way that the “boob tube” once did.

 

That may not be the case. We just don’t know yet. For a generation who grew up on the web, can we say for sure that watching TV-like content through other devices will be their preferred downtime activity?

 

TUMBLR AS THE NEW “TV”

Tumblr founder David Karp doesn’t seem to think so. Having built up an online community that Yahoo just acquired for $1.1 billion, he told Charlie Rose in an interview this week that Tumblr is part of a larger transition in consumer behavior.....

Jeff Domansky's insight:

A fascinating look at the future of TV and social media convergence. This is a must-read for marketers..

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42 Tips For Small Business Event Planning

42 Tips For Small Business Event Planning | Public Relations & Social Media Insight | Scoop.it

Read tips from event planning, media and marketing experts, and those who have held successful events.... Memorable events don’t just happen. Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards....

Jeff Domansky's insight:

Need small business event planning advice? This is a really useful list of special event tips.

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Moolahonly's curator insight, May 11, 4:04 PM

Raise promotion funds for your next event with http://bit.ly/1Fgh78d

 

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22 Clues Your CEO Has No Idea What You Do

22 Clues Your CEO Has No Idea What You Do | Public Relations & Social Media Insight | Scoop.it

...But if you work in marketing, you probably sometimes feel as if you’re speaking a different language than everyone else in your company, including your CEO. The good news is you’re not alone. We know this because we just did a completely unscientific survey of our friends in marketing and invited them to gripe about their CEOs. It's Friday; who doesn't need a good kvetch once in a while? Consider this a form of therapy. You’re welcome. The question we asked was, "What’s an example of something your CEO doesn’t understand about what you do?" Here's what they told us....

Jeff Domansky's insight:

A revealing, and amusing, kitchen counter survey.

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5 Creative Marketing Moves | Forbes

5 Creative Marketing Moves | Forbes | Public Relations & Social Media Insight | Scoop.it

Getting the word out about your company is a constant challenge, especially in today’s over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively. In order to win, your brand marketing must be so compelling, it can’t be ignored. Here are five examples of companies that used simple techniques with a creative twist to market their business. Your job: to utilize this innovative mindset to catapult your business to the next level....

Jeff Domansky's insight:

Really helpful case studies.

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Show Me (a Little of) the Money | Edelman

Show Me (a Little of) the Money | Edelman | Public Relations & Social Media Insight | Scoop.it

Steve Rubel, our chief content strategist, and I have been visiting with media companies for the past three months to understand more fully the opportunity in paid content for PR firms....


It is clear that media companies are now willing, even eager, to explore the third way to revenue, beyond circulation and classic advertising, to a new hybrid model, which falls somewhere between the old advertorial and the novel sponsored content. The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own. We need to flip the traditional model on its head, whereby media buying agencies act as the intermediary between client and media, extracting the best financial deal on the basis of mass purchasing power.


Our advantage will never be scale in buying; rather we will have a more intelligent approach, a smart bomb instead of multiple bomber runs. But to do this, we will have to be given access to some advertising funds to be used at our discretion when a story seems to be taking off in popularity. We also need some money to initiate a surround-sound approach from conference sponsorship to proprietary content creation to online discussion moderation and aggregation of related content. So clients will have to entrust us with some of the paid media funds, then hold us to even higher standards for delivery of results....

Jeff Domansky's insight:

PR has innate skills to lead and drive results from native advertising, brand journalism or content marketing. Call it what you like. PR should lead and deliver results.

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