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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Infographics

Infographics | Public Relations & Social Media Insight | Scoop.it
#Infographic: How social media is ruining our minds (#Infographic: How social media is ruining our minds http://t.co/1ilj3qNi)
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This is a thought-provoking infographic...

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Social Radar's Top 50 Brands

What brands generated the most positive and active social conversation in 2012?

 

To find out, we built this interactive brand ranking application using Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, we tracked and analyzed conversation content, volume and sentiment surrounding some of the top brands in the world. Using that information, we generated rankings based on the quantity and quality of conversation surrounding their brands, products and services....

Jeff Domansky's insight:

Really interesting stats, sentiment analysis, demographics for the top 50 social brands of 2012.

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13 Social Media Marketing Case Studies for Some of the World's Premier Brands | Brickfish

13 Social Media Marketing Case Studies for Some of the World's Premier Brands | Brickfish | Public Relations & Social Media Insight | Scoop.it

Our unique social media campaign platform has generated over 600 million brand engagements for some of the world's premier brands, including Redbox, Microsoft®, Dell, BlackBerry®, QVC, Estée Lauder, Coach and more. In the process, Brickfish has established itself as a leader in the social media space....

Jeff Domansky's insight:

Don't mind the marketing, just enjoy these 13 excellent social marketing case studies from Brickfish

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New Trends And New Norms In 2013 | MediaPost

New Trends And New Norms In 2013 | MediaPost | Public Relations & Social Media Insight | Scoop.it

I can’t think of a year that brought more innovation to the inbox than 2012. New ideas about managing email are coming from everywhere -- some from big mailbox providers, like AOL’s Alto, but lots from entrepreneurs and developers that just see a new way to experience email. As more and more gain traction in 2013, they have the potential to totally change the email ecosystem in ways that are great for consumers. That doesn’t mean they’re bad for marketers. Here are a few of the emerging email trends and technologies worth watching -- and more important, planning for -- in the next 12 months....

Jeff Domansky's insight:

Mmmm new spam: Emerging e-mail innovations highlighted by George Bilbrey...

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Key Content Marketing Trends, Native Advertising | Joe Pulizzi

Key Content Marketing Trends, Native Advertising | Joe Pulizzi | Public Relations & Social Media Insight | Scoop.it
The content marketing industry is changing more rapidly than ever. Here are 3 critical content marketing trends that signal big industry changes still ahead.
Jeff Domansky's insight:

Joe Pulizzi shares an excellent overview of where content was and where it will be tomorrow. He highlights three barriers that no longer exist: content acceptance, talent and technology.

 

Pulizzi points to three things to watch out for in the future:

1  agency consolidation

2  an increase in "really bad content"

3  the need for content marketing education.

 

Our biggest challenge, he adds, is to create "epic content."

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5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog

5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their stuff. On a social web it is about engaging through content first.

 

...Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects....

 

Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web....

Jeff Domansky's insight:

There's no question content marketing is all the buzz. The challenge of course is to produce the top quality content that gets you higher up in the search engines and lots of attention in your chosen social media channels. You'll enjoy these five excellent infographics and their content marketing tips.

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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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How To Identify Your Social Media Influencers | iStrategy Blog

How To Identify Your Social Media Influencers | iStrategy Blog | Public Relations & Social Media Insight | Scoop.it

...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.


While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.


Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? 

 

The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....

Jeff Domansky's insight:

Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...

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12 Month Total Online Presence Blueprint | Duct Tape Marketing

12 Month Total Online Presence Blueprint | Duct Tape Marketing | Public Relations & Social Media Insight | Scoop.it

You must come to think of building a Total Online Presence as an intention and a continuous work in progress....

 

With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....

Jeff Domansky's insight:

John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.

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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Public Relations & Social Media Insight | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
Jeff Domansky's insight:

Pictures will always add life to any story or content...

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Jeff Domansky's comment, January 17, 2013 2:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 2:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 2:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | Public Relations & Social Media Insight | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith
Jeff Domansky's insight:

Valuable reading and social marketing analysis from Marty Smith...

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Martin (Marty) Smith's curator insight, January 15, 2013 10:08 PM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

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Facebook, Twitter, Pinterest, Klout – The Retail Social Media Top 10 ...

Facebook, Twitter, Pinterest, Klout – The Retail Social Media Top 10 ... | Public Relations & Social Media Insight | Scoop.it

How do the top U.S. retail brands stack up on social media?

 

Platforms such as Facebook, Twitter, Google+, Pinterest and YouTube have revolutionised retail marketing. The top brands can easily attract millions of fans and customers – tens of millions on Facebook – and, engaged appropriately, these huge, attentive audiences can dramatically raise product and service awareness, boost website footfall and drive sales.

 

This infographic takes a closer look at the top brands in the social media retail space.


Via Pekka Puhakka
Jeff Domansky's insight:

Lots of valuable insight for retail marketers looking to use social media...

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Martin (Marty) Smith's comment, January 15, 2013 6:16 PM
Interesting infographic show who loves what on social media.
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The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets? | Entrepreneur

The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets? | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

A recent study shows that fewer than one-third of big brands that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest....

 

"Leaving a tweet unanswered is more damaging than not having a Twitter profile at all, but many businesses learn this lesson too late," he says.

Even more confounding is that Twitter seems to be alone among social networks in that regard. Though fewer retailers are active on Pinterest and Instagram, most of the ones that have active accounts on those networks regularly interact with customers.

  

So what's the reason so many tweets directed at retailers engender no reply? Social media experts have a few theories....

Jeff Domansky's insight:

Not getting social at your peril...

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YouTube for Business: The Ultimate Guide | Social Media Today

YouTube for Business: The Ultimate Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem. 


YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....

Jeff Domansky's insight:

This is one of the better guides to YouTube marketing for quite some time...

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Social Media... How Do You Measure Success? | MyBeak Social Media

Social Media... How Do You Measure Success? | MyBeak Social Media | Public Relations & Social Media Insight | Scoop.it
“Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term “Conditions of Satisfaction.” Far too often, companies start a campaign simply with the goal of having a “social” campaign, because that’s something they feel like they need to do or have been pitched by an agency. Most Social Marketing “experts” flock to those kinds of clients, and then pick some random metric as success.—In our world of coordinated creation of social media stories at Collective Bias, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And we believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing....
Jeff Domansky's insight:

Some thoughts on social media and social marketing measurement and ROI...

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Infographic: Mining Pinterest To Discover Our Color Preferences, By Room

Infographic: Mining Pinterest To Discover Our Color Preferences, By Room | Public Relations & Social Media Insight | Scoop.it

Pinterest can be an inspiring place for home decorating. But unless you have five Gs to spend on that one particular chaise lounge, its utility can end in the daydream. When you wake, you’re standing in IKEA again, arguing with your spouse over the proper pronunciation of an umlaut.

 

Colour and Space is a project by designers Mie Frey Damgaard andPeter Ørntoft for decorative paint brand Jotun (Turkey). It digs through Turkish Pinterest boards, analyzing two fairly basic but powerful categories: color and location. The results are placed into simple pie charts, showing preferred colors in places around the home like kids’ rooms (the faintest pink), living rooms (maize), and kitchens (white)....

Jeff Domansky's insight:

Now that is very cool marketing research...

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Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel

Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel | Public Relations & Social Media Insight | Scoop.it
Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties.

 

When I discuss our content marketing plans — and our budget — I make a point of letting all publishers know that my goal is to become a partner with them. And if you talk to anyone I’ve purchased advertising from, many of them have not only become good friends, but we’ve also helped each of our businesses grow in the process.

 

The ad placements are just one part of a three-legged media stool that combines paid, earned, and owned media. This convergence helped create a simple content marketing strategy that led us to start thinking about publishers in a whole new way while putting an end to interruptive advertising....

Jeff Domansky's insight:

A really valuable look at integrated marketing strategies from Rob Yoegel. Are you using all three -- paid, owned and earned?

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The newsonomics of the body shop | Nieman Lab

The newsonomics of the body shop | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

The arrival of the web knocked the news industry's relationships — with advertisers and with readers — out of alignment. But there are signs a few small repairs are working....

 

Misalignment grew, with readers and advertisers, as both themselves went increasingly digital. Think about it. In the old print world, advertisers paid up but really got a huge — and effective — audience, which moved goods and services. In this new digital world, they could buy online display that has never approached the results of print. Clickthrough rates tumbled toward the miniscule, tangible evidence of the growing disconnection. Shoppers found little usefulness in the advertising. Online advertising may have brought in a few billions, but publishers came nowhere close to creating the kind of local marketplace the newspaper had created.

 

Cultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment....

Jeff Domansky's insight:

Ken Doctor shares several innovations and realignments underway in the newspaper business including:

-  all access circulation

-  memberships

-  marketing services

-  consumer e-commerce

-  more local reporting

-  actionable customer knowledge

 

All part of the new "customer decision journey."

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Which Social Network’s Users Make the Most Money? | Social Fresh

Which Social Network’s Users Make the Most Money? | Social Fresh | Public Relations & Social Media Insight | Scoop.it

Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.

 

...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.

 

Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....

Jeff Domansky's insight:

Here's some valuable marketing intelligence and demographics for the six leading social media channels. Have a look!

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Laura Maricescu's curator insight, January 17, 2013 3:09 AM

Top social sites vs U.S. Browsing Population

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Effective Internet Marketing | Visual.ly

Effective Internet Marketing | Visual.ly | Public Relations & Social Media Insight | Scoop.it

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....

Jeff Domansky's insight:

Here's an interesting info graphic that features tips for various social media channels.

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Martin (Marty) Smith's curator insight, January 16, 2013 6:59 PM

Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot | Public Relations & Social Media Insight | Scoop.it

...I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.

 

Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. I don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments....

Jeff Domansky's insight:

This is a high-level look at critical marketing metrics for social media. highly recommended.

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Social Media Will Be Primary Channel for Engaging Customers, CEOs Predict | MediaPost

Social Media Will Be Primary Channel for Engaging Customers, CEOs Predict  | MediaPost | Public Relations & Social Media Insight | Scoop.it

Social media will be the most important technology channel used by companies to engage with their customers within three to five years, according to a survey of 1,700 CEOs from around the world conducted by IBM. Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now.


That increase will put social media ahead of Web sites, call centers, and traditional media. Over the same time period, CEOs see Web site utilization increasing from 47% to 55%, while call center utilization will drop from 40% to 31%, and utilization of traditional media will plunge from 39% to 15%. The only channel outranking social media is face-to-face and sales representatives, although this too will drop from 80% today to 67% three to five years from now....

Jeff Domansky's insight:

Ironic. Research shows that CEOs don't use social media themselves. But the trend to "social business" is unstoppable.

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24 More of the Best Facebook Guides, Stats and Rants of 2012 | Webbiquity

24 More of the Best Facebook Guides, Stats and Rants of 2012 | Webbiquity | Public Relations & Social Media Insight | Scoop.it
How have Facebook marketing best practices changed? What are the secrets to Facebook advertising success? Find those answers and many more here.

Via Tom Pick
Jeff Domansky's insight:

Tom Pick shares a superb list of articles with Facebook marketing tips and best practices. A definite must-read.

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Tom Pick's curator insight, January 16, 2013 6:43 AM

Facebook guides, tips and insights from two dozen top experts.

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How to Generate Leads With SlideShare -- & Your Biz Stories |

How to Generate Leads With SlideShare -- & Your Biz Stories | | Public Relations & Social Media Insight | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?

 

SlideShare is the world’s largest content-sharing community for professionals.

Data collected by ComScore and presented in an infographic by Column Five Media,SlideShare: The Quiet Giant of Content Marketing, reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare)....


Via Karen Dietz
Jeff Domansky's insight:

Very useful SlideShare tips and a good reminder to include it in your storytelling or content marketing toolbox.

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Linda Buckmaster's curator insight, January 15, 2013 8:32 AM

A comprehensive articles regarding quality leads by SlideShare

Ron McIntyre's curator insight, January 16, 2013 8:22 AM

Good article on SlideShare but also review the provider of the site also.  New concept that could work for social biz.

Karen Dietz's comment, January 16, 2013 8:39 AM
Love the comments Jeff, Linda and Ron! Yes, SlideShare holds lots of potential for businesses -- plus it is very easy to use. I love it because the learning curve is so short.
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Social media might drive brand awareness, but search still drives sales | Pando Daily

Social media might drive brand awareness, but search still drives sales | Pando Daily | Public Relations & Social Media Insight | Scoop.it

With the rise of social media, many have predicted the death of pay-for-click advertising. Fighting over last click attribution (meaning, which link caused the user to actually buy something) is unfair because it doesn’t give credit to all that brand exposure that happened higher up the marketing funnel. What about building brand awareness?


With social media, advertisers are supposed to care more about impressions and engagement and “brand like” and “brand love.” That hasn’t exactly translated, though as social networks like Facebook and Twitter realize they need to provide real return on investment to their advertisers. And how are advertisers accustomed to understanding their ROI on digital ad spend? The answer is with clicks and sales — which is what Facebook and Twitter have to give them....

Jeff Domansky's insight:

Interesting study for PR and marketing pros...

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