Public Relations & Social Media Insight
307.5K views | +147 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

3 Super Tools to Track, Analyze and Improve Results Online

3 Super Tools to Track, Analyze and Improve Results Online | Public Relations & Social Media Insight | Scoop.it

Looking for a couple of cool tools to help improve your website performance? Track, analyze and improve results with these tools.

Jeff Domansky's insight:

Three new monitoring tools to enhance your social media ROI.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 More Apps For Dynamic Social Media Marketing

3 More Apps For Dynamic Social Media Marketing | Public Relations & Social Media Insight | Scoop.it
In my time, I’ve tried and tested numerous social media marketing listening and monitoring apps, and these are my unbiased opinions of which ones work best. We’ve already got a list of ten social media monitoring tools, but here are three more that deserve a place on that list! So here we go: three social media monitoring and listening apps to make your social media marketing campaign a success!...
Jeff Domansky's insight:
3 social marketing and monitoring tools you can put to use quickly.
more...
Scooped by Jeff Domansky
Scoop.it!

The 6 Best Tools For Creative Work, According To Science

The 6 Best Tools For Creative Work, According To Science | Public Relations & Social Media Insight | Scoop.it

Connecting our minds and bodies--by sleeping, stepping away from the keyboard, and breaking a sweat--might be the best way to get through a creative block...


I’d love to have a toolkit that promised me great, creative ideas every time I sat down to work. Obviously that’s not going to happen--creativity doesn’t come from tools.


But luckily there are some tools that can improve our chances of working creatively. According to research, these six tools can help inspire your next big idea:...

Jeff Domansky's insight:

Here's an interesting mix of ideas to nurture your creativity but a few might feel like weird science.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Succeed With Visual Social Media Marketing | Jay Baer

How To Succeed With Visual Social Media Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.


The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.


They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...

Jeff Domansky's insight:

Good lookat visual storytelling for business.

more...
dan's curator insight, April 21, 2014 3:11 PM

#socialmediamarketing

Scooped by Jeff Domansky
Scoop.it!

WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word

WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word | Public Relations & Social Media Insight | Scoop.it

A common support question that’s been popping up on the web after WordPress users update to 3.9: What happened to the “Paste from Word” button in the visual editor? If you find that the button is missing, don’t worry – it’s not a bug. Prior to this update, the button was located in the kitchen sink of the visual editor:


WordPress 3.9, however, removes the “paste from word” button entirely. It includes TinyMCE 4.0 and has better built-in support for pasting in blocks of text for Microsoft Word. The better your software gets, the more the magic happens behind the scenes. WordPress now detects if the pasted text is coming from MS Word and makes the appropriate changes.


Until I saw the question on Reddit, indicating that the button had gone missing, I had no idea that anyone still used this feature. The missing button is actually an enhancement, not a bug. Hopefully this information has reached you before you started deactivating all your plugins.

Jeff Domansky's insight:

Just the best news for bloggers! Thanks WordPress!

more...
Scooped by Jeff Domansky
Scoop.it!

Beaconizing the Brand Experience | Brian Solis

Beaconizing the Brand Experience | Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Millions are spent on content creation and propagation across many channels and media. Multi-channel marketing concepts can be fitted to this alternate use case by helping brand marketers understand the contribution of content investments to an engaged audience of individual consumers. It’s like placing iBeacons on branded content such that marketing spend can be optimized around the messaging that connects best with consumers. Metrics such as open rates and website visitor dwell times become indicators of content quality comparable on a relative basis.It takes a blend of informed creative brilliance and technology enablement to pull this off – key is informed.


To these ends, it’s essential to reign in the insights digital channels capture to fuel a profile of individual consumers that lives, grows, and evolves just like the person it describes. These insights help both agencies and brand marketers inform brand storytelling with knowledge of their consumers beyond superficial characteristics. In this way, you could say consumers help write the story....

Jeff Domansky's insight:

Brian Solis explores how content marketing is becoming a "beacon" for success in marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

14 Expert Content Marketing Insights - Curata Blog

14 Expert Content Marketing Insights - Curata Blog | Public Relations & Social Media Insight | Scoop.it

Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.

Jeff Domansky's insight:

Curata shares advice from 14 content marketing heavyweights.

more...
Therese Torris's curator insight, April 18, 2014 11:21 AM

Smart PR move from Curata to recognize these well-known experts. Content curation platforms definitely do what they preach : a lot of content marketing. I probably should only blame myself if I find it hard to follow the whirlwind of publications. It's the name of the game... http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

Scooped by Jeff Domansky
Scoop.it!

Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals

Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals | Public Relations & Social Media Insight | Scoop.it

In the words of Aldous Huxley: “There is only one corner of the universe that you are certain of improving and that is your own self.” Wearables are THE tool for self-improvement....


...During this early experimentation in the wearable space (so early the word itself hadn’t yet been coined), we experienced first-hand the challenge of creating a compelling wearable that turns analog, human-derived signals into meaningful digital data — a deeply intricate exercise, which, turns out, requires a lot more than mere conviction.


That prototype never made it to market.


We have since then continued to chip away at our ignorance. Fast-forward six years — two and a half years after founding OMsignal, with a small but multidisciplinary team of medical and bio-engineering scientists, hardware and software engineers, product design specialists as well as smart-textile engineers and fashion artisans — we now know a great deal more about what it takes to develop the science, technology, and user experience required for a fully integrated consumer wearable product..

Jeff Domansky's insight:

Valuable look at wearable technology and the challenges of the human factor in bringing wearable products to market.

more...
Jeff Domansky's curator insight, April 17, 2014 10:07 AM

Essential reading on the future of technology and the biggest challenges of bringing products to market.

Scooped by Jeff Domansky
Scoop.it!

18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | Public Relations & Social Media Insight | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....

Jeff Domansky's insight:

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

more...
Scooped by Jeff Domansky
Scoop.it!

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.


...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”


But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....

Jeff Domansky's insight:

Brad Phillips shares a devastating media training lesson - be prepared! Of course this political hack didn't have it together anyhow. this is one of those video clips that is a must-see!

more...
Scooped by Jeff Domansky
Scoop.it!

You Tube for content marketing

You Tube for content marketing | Public Relations & Social Media Insight | Scoop.it

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Worst Advice I Ever Got: Insights From 27 Different Marketers

The Worst Advice I Ever Got: Insights From 27 Different Marketers | Public Relations & Social Media Insight | Scoop.it

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde


We asked some marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a roundup of the best of the worst. It makes me want to close my ears to all advice!...

Jeff Domansky's insight:

There's some great bad advice here. Read, but do not follow. LOL.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Public Relations & Social Media Insight | Scoop.it
If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....
Jeff Domansky's insight:
Ian Cleary offers sound social media advice on using technology for better results.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Are Wearables Over? | Fast Company

Are Wearables Over? | Fast Company | Public Relations & Social Media Insight | Scoop.it

A recent, widely circulated study found that one-third of Americans who bought a wearable tech product ditched it within six months.


On one recent morning, I counted 960 items listed in a search for Jawbone UP on eBay. There were 242 for UP24s. And for Fitbit Flex, it was even worse: a whopping 1,356 items, many deeply discounted. (Yes, it should be noted that most of these were accessories, with only 584 full-fledged trackers.)


These numbers underscore a larger potentially dispiriting trend for makers of wearable technology: according to fresh findings from Endeavor Partners, one-third of Americans who bought a wearable product ditched it within six months. Moreover, while one in 10 American adults own a Fitbit or Jawbone or some other fitness and activity tracker, half of those products now do little more than collect dust.


So what's going on here? Is wearable tech really a (no longer walking) dead market before its had much time to live?...

Jeff Domansky's insight:

Here's a great overview of the wearable technologies market and future trends.

more...
Jeff Domansky's curator insight, April 22, 2014 12:01 PM

Great question and valuable overview of wearable technology realities and trends.

Scooped by Jeff Domansky
Scoop.it!

How to Make Your Facebook Marketing Work for B2B | Social Media Explorer

How to Make Your Facebook Marketing Work for B2B | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Do you target other businesses?


Are you struggling to generate more Facebook engagement?


Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.


In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client....

Jeff Domansky's insight:

Basic tips but pay attention to the content marketing strategies.

more...
Sergi Galiano's curator insight, April 22, 2014 10:12 AM

añdjñalkdjfañlkdfja ññalkjsdfña ñakl 

Lea Vainshtein's curator insight, April 22, 2014 11:22 AM

המלצות לשיווק מוצלח דרך המדיה החברתית

Scooped by Jeff Domansky
Scoop.it!

The Ideal Length for All Online Content

The Ideal Length for All Online Content | Public Relations & Social Media Insight | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.

Jeff Domansky's insight:

Excellent content marketing resource and tips..

more...
Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!