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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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6 Ways to Unleash Creativity in the Workplace | Hongkiat

6 Ways to Unleash Creativity in the Workplace | Hongkiat | Public Relations & Social Media Insight | Scoop.it

The demand for creativity from employees is rising in this age of rapid technological advancement....

 

Some of you may think that creativity is an inborn trait rather than something that can be learned and developed. This may be so, but without aconducive environment for creativity to be expressed, how can we expect to see ideas arising from creative employees? This is precisely what this article is about, to show you ways which you can adopt in the workplace to encourage employees to seek innovation in their work....

Jeff Domansky's insight:

Thoughtful post on creativity in the workplace.

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Jeremy Dahl's curator insight, March 11, 2013 12:40 PM

"Some of you may think that creativity is an inborn trait rather than something that can be learned and developed. This may be so, but without aconducive environment for creativity to be expressed, how can we expect to see ideas arising from creative employees?"

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Behind the Crap: what it feels like to go viral | Doug Kessler

Behind the Crap: what it feels like to go viral | Doug Kessler | Public Relations & Social Media Insight | Scoop.it

In the content marketing game, everyone talks about something ‘going viral’.

 

Most agencies, like Velocity, will tend to downplay the idea: “Just make the best content you can make and if it happens, it happens.”

 

Well it happened. To us.

 

Our recent Slideshare piece, “Crap: Why the biggest threat to content marketing is content marketing“, has just been through a hell of a hockey stick, reaching over 168,000 views to date. In B2B land, that’s pretty viral.

 

This post is my attempt to share what it feels like when this happens. I hope it doesn’t come off as one big brag: I honestly feel we were just lucky with this one, so telling this story is in no way an attempt to prove how clever we are. If you’ve met us, you know how futile that attempt would be....

Jeff Domansky's insight:

Great content marketing storytelling and lessons from Doug Kessler. Another must-read for content marketing, PR and marketing pros.

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B2B content marketing usage by tactic | Digital Marketing Community Board

B2B content marketing usage by tactic  | Digital Marketing Community Board | Public Relations & Social Media Insight | Scoop.it
Content - 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
Jeff Domansky's insight:

Useful chart of content marketing tactics and usage.

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Creative Content Marketing: Winning Hearts, Minds & Wallets

Creative Content Marketing: Winning Hearts, Minds & Wallets | Public Relations & Social Media Insight | Scoop.it
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know.
Jeff Domansky's insight:

Must-read! Great content marketing cases, tips and myths busted.

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Inside Société Perrier: The Present and Future of a Content Strategy | Contently

Inside Société Perrier: The Present and Future of a Content Strategy | Contently | Public Relations & Social Media Insight | Scoop.it

...Titled Société Perrier, the effort now spans nations. Perrier’s content is sourced from elite and sought-after scene-makers in New York, Los Angeles, Tokyo, London, Mexico City, and Dubai — to name just a few.

 

On Feb. 7, three of Société Perrier’s content and social-media team members joined Shafqat Islam, co-founder and CEO of NewsCred, at Islam’s online-media company’s Manhattan headquarters. They spoke about content marketing, and about designing a strategy that works for a brand that’s going deeply lateral — as one might characterize a sparkling water company that wants to align itself with the concept of nighttime “hedonism”....

Jeff Domansky's insight:

Content marketing brings the fizz back to Perrier.

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15 Brands On Vine That Are Getting It Right

15 Brands On Vine That Are Getting It Right | Public Relations & Social Media Insight | Scoop.it
As soon as it was released, Vine has been embraced by multiple brands as they try to cash in on its popularity. Like all things in life, once something is labeled as “the next big thing,” you can bet that there will be a stampede of brands and businesses trying to get in on the action. This was definitely the case with Vine as shortly after it was unveiled, brands started setting up their own accounts to take advantage. Despite having a few omissions, one of which is the lack of a desktop site, users are warming to it and becoming more creative with the type of content they create. While it’s still very early days for the format – and brands are still getting to grips with it – here are fifteen examples of brands that are using Vine to enhance their social media output....
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How to Use Blog Content Creation as Part of Your Marketing Strategy | Elizabeth Corbin

How to Use Blog Content Creation as Part of Your Marketing Strategy | Elizabeth Corbin | Public Relations & Social Media Insight | Scoop.it

...even if you actively create content on all of those platforms, if you miss this one vital part of your social media marketing strategy, you’re losing business. And that vital part is blogging.

A blog is the hub of your online marketing. In a way, it’s your storefront in the world of the internet, whether or not you have a physical store in your town or not at all. Your website with a blog is the place where all of your social media profiles should point to. Some say all roads lead to Rome; I say all roads lead to your blog.

A blog is part of a marketing strategy called inbound marketing. In inbound marketing, you put quality, relevant, valuable content in front of your ideal customer at the right time (when he or she is interested in that piece of information)....


Via massimo facchinetti
Jeff Domansky's insight:

Good look at blogging as a core part of your content marketing strategy.

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Lean Content Marketing | Liam Gooding

Lean Content Marketing | Liam Gooding | Public Relations & Social Media Insight | Scoop.it

I want to be honest with you. By reading this post you’re now part of an experiment  An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:

Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.

If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....

Jeff Domansky's insight:

Nice explanation of "lean" content marketing.

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RepMan: Lifelong listening | Steve Cody

RepMan: Lifelong listening | Steve Cody | Public Relations & Social Media Insight | Scoop.it

I'm a big believer in lifelong learning and the importance of listening before crafting a communications strategy, much less a campaign. 

But, I recently learned a very painful lesson by violating my own code of listen first, last and always.

The setting was a new business presentation to a professional services firm. Because I'd done so much work in the field over the years, I just assumed I knew what the prospect's challenges would be. Even worse, I was so blinded by the brilliance of what we'd built at Peppercomm over the past 18 months or so that I didn't listen when the prospects began to explain why they were firing a global, holding company and looking for a smarter, nimbler and more creative partner....

Jeff Domansky's insight:

What a great lesson on PR agency new business pitching from Steve Cody.

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16 Tips for a Better Website | Tips

16 Tips for a Better Website | Tips | Public Relations & Social Media Insight | Scoop.it
Want a better website and don’t know where to start? Or, do you think your website changes are out of your control? Many website owners think a better website means a complete overhaul – a brand new website. In some cases that may be true, but in my experience a couple tweaks can make the difference between bland and beautiful. There are hundreds of things you could be doing. But, I want to take you beyond just spell-checking your site for errors. Here are 17 ideas you can put into action right now...
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Brooklyn Quevillon's curator insight, February 20, 2013 12:15 PM

 Creating a website right now for the North Bay Food Bank, this information is very useful. 

Jeff Domansky's comment, February 20, 2013 1:53 PM
Glad it's useful!
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Here's How It'll Feel to Wear Google Glass

Here's How It'll Feel to Wear Google Glass | Public Relations & Social Media Insight | Scoop.it

Through a series of photos and videos, Google shared some more information about Project Glass early this morning... More than a catchphrase, "OK, Glass" is how the wearer will engage the headset, enabling it to listen to commands....

Jeff Domansky's insight:

Geek alert! How cool is this?

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Pinterest is Nipping at Twitter’s Heels | Social Media Strategy | Sally Falkow

Pinterest is Nipping at Twitter’s Heels | Social Media Strategy | Sally Falkow | Public Relations & Social Media Insight | Scoop.it
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent.... The social media landscape is shifting quickly...
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I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo | Public Relations & Social Media Insight | Scoop.it

It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:

 

1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay.

2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too.

3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....

Jeff Domansky's insight:

Steve Crescenzo gets white smoke and a humorous appointment...

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30 Terrible Pieces of Social Media Advice You Should Ignore | HubSpot

30 Terrible Pieces of Social Media Advice You Should Ignore | HubSpot | Public Relations & Social Media Insight | Scoop.it
Don't be fooled by this terrible social media marketing advice.

 

There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?

 

Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice....

Jeff Domansky's insight:

HubSpot scores with this lighthearted look at social media "gurus."

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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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We Love Public Relations

We Love Public Relations | Public Relations & Social Media Insight | Scoop.it
CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
Jeff Domansky's insight:

Here's a useful look at the PR profession in the UK.

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A trustworthy method for the new thought leadership model | Neville Hobson

A trustworthy method for the new thought leadership model | Neville Hobson | Public Relations & Social Media Insight | Scoop.it

The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing opinion online is a lot about authenticity.

 

You may have someone suggesting topics to you that reflect and are linked to your business objectives – a key role of the communicator as strategic counsellor and adviser – but if something’s published as a blog post with your name on it, authentic is not what it is if the thoughts and the words are by someone else and that fact isn’t disclosed somewhere.

 

Expressing authentic opinion online can also be a valuable use of your time whether you’re the boss or an employee. The time you invest in sharing what you think – a post you write or a comment you leave as you join someone else’s conversation -  can provide a powerful and credible demonstration of your knowledge and opinion about a topic and your willingness and ability to engage with others in discussing it....

Jeff Domansky's insight:

Can blogging really promote thought leadership? Neville Hobson thinks so.

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Two Questions That Stump Businesses About Content Marketing | MPDailyFix

Two Questions That Stump Businesses About Content Marketing | MPDailyFix | Public Relations & Social Media Insight | Scoop.it

...Incorporating a “content readiness” workstream at the front end of a project can yield tremendous long-term business benefits. The planning stage for content is critical to move forward with an experience that exceeds user expectations and moves the business closer to its goals. That means understanding existing content, identifying missing ingredients, and building a new data model. This is the Holy Grail for content today. How can we plan for the presentation of content if we do not know on what device it might be rendered? Removing the presentation layer leaves some teams dumbfounded. We’ve been dependent on visualizing and formatting content to a singular or two-dimensional form for so long that thinking about it any other way is daunting. But the reality is we are already living in a platform agnostic world. And we’re behind our own evolution....

Jeff Domansky's insight:

Nice content marketing reality check...

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Social media customer service: understanding the risks | memeburn

Social media customer service: understanding the risks | memeburn | Public Relations & Social Media Insight | Scoop.it

Do you use social media for customer service? What is the purpose of your Facebook page, Twitter profile, Pinterest boards, and your YouTube channel? The primary function for most businesses starting out with building their brand on social media is to disseminate information to current and future customers...

 

Social media risks
With any marketing medium available today, social media also comprises of a couple of risks. One of the most important points to consider with any social media campaign is that no one can really hear your voice over a computer — maybe you have updated your status on your favourite social media channel about something humorous and someone took your tone of what you shared the wrong way. It is really important to not misuse social media as this can cause you and your business damage....

Jeff Domansky's insight:

The pitfalls of social media as customer service vehicle are many. Here's a few good reminders on the pitfalls to avoid.

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Selina Clark's curator insight, February 21, 2013 7:15 AM

Ae you using your social media in the right way?

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Why You Should Stop Defending Your Work | Mr. Media Training

Why You Should Stop Defending Your Work | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Let’s say you’re a hedge fund manager.

 

You know that many people in the public—even though they don’t fully understand what hedge funds are—hate your work. Some blame you for the financial collapse of 2008. A few even regard you as immoral.

 

So when you’re interviewed by reporters who ask you about the unpopularity of hedge funds, your inclination is to defend what you do for a living and aggressively rebut their charges.

 

It’s a natural instinct—but it’s also a mistake....

Jeff Domansky's insight:

Solid media training advice from Brad Phillips.

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How to Attract More Customers With Content Marketing | Social Media Examiner

How to Attract More Customers With Content Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking to attract prospects, convert them to customers and keep them coming back?

 

Then social media and content marketing are a match made in heaven.

The key to success is to make the connection between content marketing and social media.

 

Let’s look at the content needed to get your marketing to that lucrative intersection....

Jeff Domansky's insight:

Quality content will help you compete better as customers look to research online before they buy.

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Advertisers Must Be Inventors | Harvard Business Review

Advertisers Must Be Inventors | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Modern marketing success requires more than great commercials. Outside of live televised events, advertising is easy to avoid. People can skip ads, and 46% of American homes are now equipped with DVRs. The on-demand life is only becoming more on-demand.

 

Dish Network's Hopper with Sling DVR lets you skip ads entirely, and technically won Best in Show at CES this year. Netflix just released David Fincher's new original series, "House of Cards," to much fanfare, and instead of following the traditional release model, made all thirteen episodes available at once: when, where, how you want it, and ad-free.

 

As Mary Meeker pointed out in her presentation on the state of the internet, digital is disrupting virtually every aspect of life — from photography to entertainment to education to transportation to shopping to publishing to the very concept of ownership. You name it. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. We need to invent new models and find new ways to connect with consumers around the content they love....

Jeff Domansky's insight:

This is a thoughtful post and a good read for marketing, advertising and PR pros.

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Craig Slepsky's comment, February 26, 2013 10:16 AM
New ideas in advertising is needed. America's media is ready for the 'next big thing'.
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The Do's and Don'ts of Using Vine for Marketing | HubSpot

The Do's and Don'ts of Using Vine for Marketing | HubSpot | Public Relations & Social Media Insight | Scoop.it

Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing. Vine.

 

It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what's working? What's not? Any guidance here, people?!

 

Well, the good news is, a veritable Vine flop isn't going to do your brand a ton of harm -- unless you're like, incredibly offensive or something. But shooting videos can seriously stress marketers out sometimes (Who has the equipment? How do I turn this thing on? Should I write a script? Does it look blurry?). So, a little guidance is what we're here to give. Because while we love to encourage experimentation in your marketing, we hate to see you waste your time.

 

Here's what some brands have been doing that people seem to love, and some of the things that really are best to avoid when using Vine. Take a look, and share your own Vine learnings in the comments so we can all figure this thing out together....

Jeff Domansky's insight:

Really clear and valuable tips....

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How To Make Your Social Media Content More Sharable

How To Make Your Social Media Content More Sharable | Public Relations & Social Media Insight | Scoop.it
The purpose of social media is to discover and share content you wouldn’t find through normal means. That’s its greatest strength, but the problem is harnessing this power for your own brand. Not everyone has access to a team or budget that the large brands have, but with a little bit of creativity and forward thinking, you can carve out a following and get people talking about your page. Here are some straightforward tips to help you get started....
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Brooklyn Quevillon's curator insight, February 20, 2013 12:21 PM

Your posts might be relevant to you, why wouldn’t you want people to know about your latest addition or offer, but how is it relevant to your followers... Making your posts relevant to your followers is the easiest way to make your content more shareable.

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Leaping the biggest hurdle to creative communication | Crescenzo Communications

Leaping the biggest hurdle to creative communication | Crescenzo Communications | Public Relations & Social Media Insight | Scoop.it

The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.


Writing for organizations is hard. Being creative inside organizations isn’t easy.

Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.

 

A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...

Jeff Domansky's insight:

Steve Crescenzo sees red when it comes to creative communications inside organizations.

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