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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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5 emerging social networks PR pros must know | PR Daily

5 emerging social networks PR pros must know | PR Daily | Public Relations & Social Media Insight | Scoop.it

Right now, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there—to forecast the popular social networks of tomorrow. 

We’re not talking Instagram or Tumblr; you know about those sites. We’re also not suggesting Facebook is going to evaporate. It’s not going anywhere for now. 

But, for one reason or another, the following five sites are, at the very least, worth knowing....

Jeff Domansky's insight:

Good post by Michael Sebastian at PR Daily. He also offers reasons why you, especially PR and marketing, should care.

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Media Consumption is Not Necessarily a Zero-Sum Game

Media Consumption is Not Necessarily a Zero-Sum Game | Public Relations & Social Media Insight | Scoop.it

Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media,according to results from an Edison Research and Arbitron study.


The study looks at self-reported average time per day spent with the internet, TV, and radio, sorting the results by heavy users of each. Heavy internet users (4+ hours per day) report spending more than 7 hours per day on the internet – but the amount of time they spend watching TV (3:35 vs. 3:33) and listening to the radio (2:07 vs. 2:04) is on par with the general population....

Jeff Domansky's insight:

Heavy users use all media including social.

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Small Business Blog, Big Business Results | TopRank blog

Small Business Blog, Big Business Results | TopRank blog | Public Relations & Social Media Insight | Scoop.it

...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.

 

There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include:

- Create a hub and spoke framework for blog publishing and promotion.

- Source content that customers care about and that can influence sales or other goals.

-Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.

 

Those are general guidelines, so here are 4 steps for small business blogs to get big business results...

Jeff Domansky's insight:

Four useful tips for business bloggers.

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Jeff Domansky's comment, April 8, 2013 4:55 PM
Thanks for the Scoop Ally.
Harpal S.sandhu's comment, April 10, 2013 11:58 AM
THANKS FOR THE SCOOP
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Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today

Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Once you’ve discovered the best times to blog, being consistent with your publishing schedule also increases SEO value and encourages readers to come back regularly for more... If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog. The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Blogging Frequency Best Practices Although it takes some experimentation to find the best publishing schedule, there are a few general guidelines that always apply....
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Ten Things You Love, Ten Things You Hate

Ten Things You Love, Ten Things You Hate | Public Relations & Social Media Insight | Scoop.it

It’s one of my favorite pieces of writing advice from Ray Bradbury, and it’s blindingly brilliant in its utter simplicity. If you want to identify the ideas you should write about, the themes you can write passionately and believably about, follow this advice: Make a list of ten things you love, ten things you hate, and ten things you fear. Write to celebrate the things you love, and write to destroy the things you hate and fear.

 

Bradbury put it this way in an interview with his biographer, Sam Weller: “You can’t write for other people. You can’t write for the left or the right, this religion or that religion, or this belief or that belief. You have to write the way you see things.

 

I tell people, Make a list of ten things you hate and tear them down in a short story or poem. Make a list of ten things you love and celebrate them. When I wrote Fahrenheit 451 I hated book burners and I loved libraries. So there you are.”...

Jeff Domansky's insight:

Great advice and inspiration from a masterful storyteller - Ray Bradbury.

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Can an algorithm write a better news story than a human reporter? | KurzweilAI

Can an algorithm write a better news story than a human reporter? | KurzweilAI | Public Relations & Social Media Insight | Scoop.it

Every 30 seconds or so, an algorithm developed by Narrative Science produces a computer-written news story, Wired reports. The articles run on the websites of respected publishers like Forbes, as well as other Internet media powers (many of which are keeping their identities private). Niche news services hire Narrative Science to write updates for their subscribers, be they sports fans, small-cap investors, or fast-food franchise owners. And the articles don’t read like robots wrote them....

Jeff Domansky's insight:

Don't know about you, but somehow I can't believe it's better journalism and definitely not better storytelling.

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Six Things The Media Want From You | Mr. Media Training

Six Things The Media Want From You | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

... For example, The Wall Street Journal doesn’t want the same thing from you as People Magazine. Whereas The Journal might just need a quick quote from a financial analyst to plug into a short article, People might be looking to write a three-page profile of an ordinary person who overcame tremendous obstacles to achieve a remarkable feat.

 

So what do the media want from you? It depends on the news organization, the reporter, the story, and the format. But as different as news organizations and reporters are from one another, almost all of them want the same six things from the media spokespersons they interview...

Jeff Domansky's insight:

Nice 'n practical media relations tips from Brad Philips. 

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Using the Inverted Pyramid Style of Writing for Ad Agency New Business

Using the Inverted Pyramid Style of Writing for Ad Agency New Business | Public Relations & Social Media Insight | Scoop.it

The inverted pyramid style of writing works well to produce the kind of content that generates significant targeted traffic to your agency’s blog for new business leads.

 

I recommend using the inverted pyramid style of writing used by journalists where you place the most important information first with a text. It is a common method for writing news stories but works extremely well when writing for online versus writing for print. Journalism on the Web is definitely different from print journalism. How most people read online? They don’t, they scan....

Jeff Domansky's insight:

Old journalism tool works for PR and advertising too.

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Robin Harper's curator insight, April 29, 2013 2:20 PM

This is definitely a 'writing for the web' insight on how to construct information. User need a reason to come back to your site. Make it insightful, useful and accessible for users to come back.

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Ten Tips For Journalists To Get Picked Up By Google News | Forbes

Ten Tips For Journalists To Get Picked Up By Google News | Forbes | Public Relations & Social Media Insight | Scoop.it

Traditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site.

 

Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests. Articles are selected and ranked by computers that evaluate, among other things, how often and on what sites a story appears online.

 

Google News also ranks based on certain characteristics of news content such as freshness, location, relevance and diversity. Google’s Maile Ohye further explains how Google News works in this video. Google News provides 100,000 business opportunities to publishers every minute or 4 billion clicks each month. They also have 50,000 competing publishers and with competition this fierce everything that can give you an edge counts.

 

Here is a list of editorial tactics that journalists can employ to increase traffic from Google News....

Jeff Domansky's insight:

Works for PR and marketing too...

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Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | Public Relations & Social Media Insight | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....

Jeff Domansky's insight:

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.

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Can Content Marketing Save Journalism?

Can Content Marketing Save Journalism? | Public Relations & Social Media Insight | Scoop.it

...It’s typically the work of a highly compensated ad agency. But it’s possible that the experiments of a site dedicated to fake news finds itself on the leading edge of a business model that changes the finance model of real journalism.

 

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

 

Creative Partnerships: the Secret Sauce of Sponsored Content?

Onion Labs was born barely over a year ago, out of necessity rather than planning. Microsoft was planning an ad buy to coincide with the release of its IE9 browser; the company deemed it “important to get The Onion’s voice and sensibility in their ads,” says Grant Jones, The Onion’s former advertising director and now the VP in charge of Onion Labs....

Jeff Domansky's insight:

Great read! Really interesting piece on the growth of native advertising and new creative groups springing up to serve the market.

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Do bigger images mean improved conversion rates? Three case studies

Do bigger images mean improved conversion rates? Three case studies | Public Relations & Social Media Insight | Scoop.it
Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites. I’m not talking about allowing your visitors to click to enlarge images. I’m talking about blowing up the size of your hero shot (the most important image on your page) so it’s much, much bigger. Here are three examples from very different marketers to inspire you....
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What do the best corporate blogs do well?

What do the best corporate blogs do well? | Public Relations & Social Media Insight | Scoop.it

So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world.

 

But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....

Jeff Domansky's insight:

Arik Hanson shares a useful perspective on corporate blogging and what works best.

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Popular SocNet Sites Prove Appealing to Varying Demographics | Marketing Charts

Popular SocNet Sites Prove Appealing to Varying Demographics | Marketing Charts | Public Relations & Social Media Insight | Scoop.it

Popular social networking sites such as Facebook, Twitter, and Pinterest attract some segments of the American population more than others, per results [pdf] from a new study from the Pew Research Center’s Internet & American Life Project. While that’s not an earth-shattering revelation by any means, the results do offer some intriguing glimpses into which segments prefer which sites.

 

Below are some highlights from the study, ordered by popularity of the social network. (Note that all percentages below refer to percentages of internet users, rather than percentage of Americans.)

Jeff Domansky's insight:

Mostly confirming what we know but segmenting will be valuable for marketers.

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TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year

TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year | Public Relations & Social Media Insight | Scoop.it

The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected, according to the latest study from Convergence Consulting Group. Last year, the researchers predicted that 930,000 pay TV subscribers would cut the cord, but this year estimate that 1.08 million went ahead and did so. That represents 1.1% of pay TV subscribers, and means that between 2008 and 2012, 3.74 million (3.7%) of US TV subscribers cut their subscriptions.

Jeff Domansky's insight:

If you're Netflix or other recipients of TV audience shift and trends you'll be smiling. If you're cable or "old TV", get ready to fight to keep your audience. Marketers pay attention. 

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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts. ... Content Marketing will help you kill it on the SEO front, as search engines get smarter at delivering the right information to users, content marketing needs to be at the centre of any SEO strategy. Google for instance now heavily weights social sharing and link buzz, the more engaging and shareable your content is, the better your SEO rankings. Google will also heavily favour content it feels is relevant to its users, so your content has to be excellent....
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Malcolm Cowley on the Four Stages of Writing: Lessons from the First Five Years of The Paris Review

Malcolm Cowley on the Four Stages of Writing: Lessons from the First Five Years of The Paris Review | Public Relations & Social Media Insight | Scoop.it
... Among his keen insights on the craft, synthesized from the interviews, is a theory of how the creative process works, outlining the four stages of writing: There would seem to be four stages in the composition of a story. First comes the germ of the story, then a period of more or less conscious meditation, then the first draft, and finally the revision, which may be simply ‘pencil work’ as John O’Hara calls it — that is, minor changes in wording — or may lead to writing several drafts and what amounts to a new work. Cowley illustrates each of the four stages with anecdotes from the interviewees....
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Pulse News App Shows Why Images Tell The Story

Pulse News App Shows Why Images Tell The Story | Public Relations & Social Media Insight | Scoop.it
Facebook acquired Instagram for $715 million. Pinterest hit 2.5 billion monthly page views. We’re living in image-obsessed times. How should businesses adapt? Experts provide a snapshot. Akshay Kothari Cofounder, Pulse Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users...
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5 Tips To Help You Write An Effective Online Press Release

5 Tips To Help You Write An Effective Online Press Release | Public Relations & Social Media Insight | Scoop.it
With the ability to instantly publish a press release online, the world of PR has changed. Press releases now have the power to both attract media attention and drive traffic. This change in accessibility has also changed how businesses write press releases. Here are a few tips to help you write effective online press releases.
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Three lists about BuzzFeed’s serious journalism | Poynter.

Three lists about BuzzFeed’s serious journalism | Poynter. | Public Relations & Social Media Insight | Scoop.it

A little more than a year ago, BuzzFeed made the leap into the realm of serious journalism. It hired some known journalists and a lot more hungry young writers, expanded its verticals, and announced a plan to create serious content to go alongside the site’s trademark clever lists. Now, with BuzzFeed creating a home for its long reads, building a business vertical and trying to figure out how to expand into breaking and international news, it’s a good time to assess....

Jeff Domansky's insight:

Good look at what makes Buzzfeed click...

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Verifying Social Media Content: The Best Links, Case Studies and Discussion

Verifying Social Media Content: The Best Links, Case Studies and Discussion | Public Relations & Social Media Insight | Scoop.it

... Since I began covering journalist arrests and press suppression in real-time via social media I have developed a healthy obsession with verification. As the tools we use to report online continue to shift, we need verification to keep up.

 

A great example of this is how Instagram filters or Vine jump-clips might hinder efforts to verify images and video from breaking news. Below is my directory of links and resources for verifying social media content – it is a work in progress. I have been collecting these links for awhile, but a recent study profiled over at Poynter inspired me to post my list here.

 

The study showed little consistency in how journalists approach assessing the accuracy of social media content. The links below are presented in no particular order, but are organized into three categories: How-To Guides, Case-Studies, Discussions and Studies. A note on scope: The resources below are specifically and purposefully limited to verifying social media and user generated content. General reporting accuracy is not covered in depth here....

Jeff Domansky's insight:

Great reminder that verification matters and some resources PR and marketing can also use..

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15 Types of Content Marketing That Work | socialmouths

15 Types of Content Marketing That Work | socialmouths | Public Relations & Social Media Insight | Scoop.it

In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train?

 

To help you decide which content marketing methods are right for you, here’s a list of 15 types that work. Which will you use this year to build your business?...

Jeff Domansky's insight:

Nice list of content ideas to choose from.

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The Venn Diagram of Strategic Branded Content — @TMGmedia

The Venn Diagram of Strategic Branded Content — @TMGmedia | Public Relations & Social Media Insight | Scoop.it
Why is it that some content generates ROI and some content generates rolled eyes? Well, that’s precisely the question, isn’t it?

 

...Great branded content does three things well:

1. Serves the audience

2. Is culturally relevant

3. Serves the brand

Jeff Domansky's insight:

Great quote about content: " Be useful, be interesting, or be ignored."

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How to create non-news driven content for SEO and content marketing

How to create non-news driven content for SEO and content marketing | Public Relations & Social Media Insight | Scoop.it

... Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.

 

We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation. Evergreen content is an important part of strategy to avoid news hooks and produce reference material as well as niche content that appeals to specific needs of your audience. If you pay attention to what your audience is attracted to (a simple way to do this is simply to watch the most commented posts on a blog or social channel) and produce targeted evergreen content, your natural position in search will benefit greatly over time....

Jeff Domansky's insight:

Smart tips for bloggers and content marketers.

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