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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Top 3 Tactics to Make Your PR Rock in 2013

Top 3 Tactics to Make Your PR Rock in 2013 | Public Relations & Social Media Insight | Scoop.it
Public relations is likely the world’s second oldest profession. While the principles stay the same, the tactics are changing quickly to adapt to our increasingly digital world. Public relations are an integral part of a communications strategy. But business is struggling to adopt new ways to execute PR even as technology continues to make it easier to share and engage with audiences. So what can PR practitioners do to incorporate technology into their PR tactics? Here are my top 3 tactics to make your PR rock..--
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PR Fail: McDonald's Mocks Mental Illness with 'Unapproved' Ad | Flack Me

PR Fail: McDonald's Mocks Mental Illness with 'Unapproved' Ad | Flack Me | Public Relations & Social Media Insight | Scoop.it

Hey McDonald's, thanks to your recent advertising faux pas, many consumers are [bah-dah-bah-bah-baaah] not lovin' it. (I'm really sorry about that.)

ICYMI: the global burger franchisor and its ad company, Arnold Worldwide, were considering a new ad. It had to be something that caught public attention. It had to move the product. It had to...offend absolutely everyone who has seen it?! How about making fun of the1 in 10 Americans who take antidepressants? Yeah, that should do it. You think I'm kidding? 

The ad was in a Boston mass transit (Massachusetts Bay Transportation Authority) showing a woman who is clearly distraught burying her face in her hand with the glistening headline "You're not alone." The small print reads "Millions of people love the Big Mac." This is accompanied by a toll-free number that happens to be direct dial to Clown Central's customer satisfaction line. Why? To share an experience they had at a McDonald's restaurant....

Jeff Domansky's insight:

Marketing steps in the dog doo again. What's up with these dopey ad agencies? 

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The State of Flipboard and Rise of Mobile Curation | Dashburst

The State of Flipboard and Rise of Mobile Curation | Dashburst | Public Relations & Social Media Insight | Scoop.it

Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.

 

Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!

Jeff Domansky's insight:

The awesome Flipboard app is showcased in this infographic.

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AdriM's curator insight, May 14, 2013 11:36 AM

Another great way to find curated information.

Constance Jones Collier's curator insight, July 17, 2013 8:51 PM

compelling reason to for content curation it brands you .

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Top 20 SEO Hacks For Your WordPress Site [Infographic]

Top 20 SEO Hacks For Your WordPress Site [Infographic] | Public Relations & Social Media Insight | Scoop.it
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Very useful list and SEO tips.

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Martin (Marty) Smith's curator insight, April 14, 2013 7:29 AM

Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 

Doug Thaler's curator insight, April 14, 2013 4:11 PM

SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required.

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20 Incredibly useful tools and resources for Web designers #websitedesign

20 Incredibly useful tools and resources for Web designers #websitedesign | Public Relations & Social Media Insight | Scoop.it
When it comes to Web design, the tools you use play an integral part in your results.

 

Check out our list of 25 incredibly useful tools and resources for designers and developers in this article


Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Great resources and design inspiration.

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Brian Yanish - MarketingHits.com's curator insight, April 14, 2013 11:46 AM

I found a few new website design tools that I will be testing out over the next week.

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Concert Vault App Brings 60 Years of Live Music to Your iPad

Concert Vault App Brings 60 Years of Live Music to Your iPad | Public Relations & Social Media Insight | Scoop.it
Concert Vault's iPad app offers a live music library for audio and video recordings from the 1950s through today.... ... The live music collection started in 2003 with Wolfgang’s Vault, a private music company that acquired master recordings from the archives of Bill Graham Presents. Since then, Concert Vault acquired more collections and has been converting the recordings digitally. Today, Concert Vault owns more than 10,000 live audio and video from famous venues such as the Fillmore East, Newport Jazz Festival and Ash Grove. Users can search through seven channels or by a list of artists on the iPad app to find their favorite vintage concert recordings. They can create playlists, stream music, play a random selection of music or choose “similar artist” to discover new music. Once you find the music you love, the integrated AirPlay feature for Apple TV allows you to stream the concert videos straight from your iPad. The app also includes a biography for artists and bands, and a news section that lists the most recent news articles about them....
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5 signs your digital PR practices are outdated | memeburn

5 signs your digital PR practices are outdated | memeburn | Public Relations & Social Media Insight | Scoop.it
We’ve all heard that embracing social media is a vital part of the PR function of any business today – but what else is there to PR in today’s world? So, there’s Facebook and Twitter and YouTube and LinkedIn and Pinterest and Google+, and a host of other online platforms for engagement with audiences (if you’re using all of these, you’re also doing it wrong, by the way). But what about these platforms makes them good PR tools, and what other tools, tactics and tricks should the savvy PR professional be pulling out of their sleeves? Let’s look at five warning signs that your PR strategy is in need of a facelift....
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Emerging spaces for storytelling: Journalistic lessons from social media in the Delhi gang rape case

Emerging spaces for storytelling: Journalistic lessons from social media in the Delhi gang rape case | Public Relations & Social Media Insight | Scoop.it
The widely reported crime and the resulting protests were a watershed moment in India's use of social media in hard news coverage, according to three researchers.... ... The digital divide thus represents a sociocultural divide: In India, those who use social media are more likely to live in cities, hold a passport, and share values with social media users in the West. By relying too heavily on social media, journalists may find that their coverage skews toward a narrow readership. One Australian journalist told us that the rape protests gained prominence on Twitter “because [social media] is city-based and at the center of the life of the middle class, university students, and mobile professionals.” The journalist from Neue Zürcher Zeitung told us “it is easy to share ideas and read articles of colleagues or see what intellectuals think.” What’s more difficult is to get beyond that narrow demographic and understand the views of Indians whose voices are not heard on social media. According to Rohan Venkataramakrishnan, senior reporter at the Mail Today, social media presents a challenge for nuanced debate: “If I wanted to write about how Indian society needs to change or how patriarchy needs to be dealt with, I cannot say it in 140 characters.” While journalists may have personal affinity with social media users, several of them told us that to get a more representative understanding of issues, they pay attention to television and newspapers. Here’s the journalist from Neue Zürcher Zeitung: “Television, newspapers, and talking to people on the streets were much more important [in newsgathering]. Only a very small part of society has access to social media, but everyone watches television.”...
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Collect, Curate, Communicate: The 3 C's Of Content Curation

Collect, Curate, Communicate: The 3 C's Of Content Curation | Public Relations & Social Media Insight | Scoop.it

This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:

"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.

 

Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.

 

Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.

 

1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.

2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.

3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."

Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/

 


Via Giuseppe Mauriello, John van den Brink
Jeff Domansky's insight:

Good read and intro to curation.

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Socius Ars's curator insight, April 14, 2013 9:53 PM

add your insight...

 

 
Kathy Lenard's curator insight, May 2, 2013 10:32 AM

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AndySernovitz's curator insight, May 7, 2013 1:04 AM

 – 

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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

Jeff Domansky's insight:

Impressive storytelling using data.

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Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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Citizen Renaissance

Citizen Renaissance | Public Relations & Social Media Insight | Scoop.it
Three years ago, Citizen Renaissance was published as a reaction to three seismic shifts in society - the rise of digital democracy, falling global wellbeing and an imminent environmental crisis.

 

The footballing cliché runs that teams must score when they are dominating the game. PR consultancies often manage early possession, but then struggle to find the back of the net.

 

It happened with CSR and with social and now with content, too – a failure to convert early-mover advantage into sustained leadership. We let others steal our clothes and then bemoan their encroachment on “our” space.

For a profession that prides itself on the quality of its strategic advice, it is perverse that we so consistently forget to take our own. This is partly a failure of visionary leadership; partly the lack of a rigorously defined point of view about our very purpose; but mostly a question of economics and business models.

 

With the exception of the big, consultancy networks, PR rarely achieves scale. And, where the holding company groups do deliver scale, so some of the choicest bits are invariably siphoned off to the media houses and ad guys. Why? Because they make a better case for the economics and are able to enumerate their arguments on a factual base. This is exactly what is now happening with content and data. PR is increasingly banished to the fringes....

Jeff Domansky's insight:

A pessimistic point of view on PR that may apply to some but the agile PR agencies and PR pros prove otherwise.

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BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch

BlackBerry Takes Its PR Fight To The SEC: Seeks Review of “False” Report on Return Rates of BB Z10 from Detwiler Fenton | TechCrunch | Public Relations & Social Media Insight | Scoop.it

BlackBerry, the beleaguered Canadian handset maker, today said it is contacting the Securities and Exchange Commission and the Ontario Securities Commission for formal reviews of the analysts Detwiler Fenton, after its analysts issued a statement saying that its new flagship handset, the BB Z10, was seeing record-levels of returns in retail sales — reports that BlackBerry today says are “false and misleading.”

 

“Sales of the BlackBerry® Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices,” said BlackBerry President and CEO Thorsten Heins said in a statement. “Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis and BlackBerry will not leave it unchallenged.”

 

The move is a sign of just how sensitive BlackBerry is right now to getting the launch of its new device right — and how harmful publicity slams like this one can be as a result....

Jeff Domansky's insight:

Gloves are off as BlackBerry tries to manage its way back to relevance and profitability.

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Lorenzo Barbantini Scanni's curator insight, April 14, 2013 1:02 PM

Information war in the reputation era...

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Forget big data, think content curation: Gartner

Forget big data, think content curation: Gartner | Public Relations & Social Media Insight | Scoop.it

It’s human, it’s simple, it’s visual and it’s curated.

 

When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc. 

“OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money.

 

For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....

 

Jeff Domansky's insight:

Curation plays a key role in social marketing according to Gartner's Jake Sorofman

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Insight Narrator's comment, April 15, 2013 7:47 AM
Investment in multiple skill-sets is critical. Don't put all your eggs in the 'big data' basket at the expense of good content creators!
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25 Tactics to Promote Your Blog via Facebook and Twitter | Heidi Cohen

25 Tactics to Promote Your Blog via Facebook and Twitter | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach. Therefore understand Facebook and Twitter participant behavior. Specifically, a significant proportion of these users snack on social media content and engage via a smartphone or a tablet. (Here’s the data on Facebook and Mobile.) So your blog must present information appropriate for these behaviors. (Here’s how to optimize your blog for mobile via Ian Cleary.) Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog....
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15-Seconds Blog: Memphis TV Wrestle-Mania

15-Seconds Blog: Memphis TV Wrestle-Mania | Public Relations & Social Media Insight | Scoop.it

A local Memphis TV station cameraman was taking video of some art work on a city owned car inspection station.  Charles Weaver, a municipal employee didn't like it.  Weaver's chosen method of discouraging photography is not one we recommend.  He put the cameraman in a headlock and threw him to the ground.  You can see the report below....

Jeff Domansky's insight:

Terrible action by a municipal employee followed by a total PR fail by the mayor and his spokesperson. Baffling!

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Illuminated Long Exposure Photos of Glowing Waterfalls

Illuminated Long Exposure Photos of Glowing Waterfalls | Public Relations & Social Media Insight | Scoop.it
Neon Luminance is a brilliant light painting concept created by photographers Sean Lenz and Kristoffer Abildgaard of From the Lenz multimedia productions.

 

The duo used high-powered Cyalume glow sticks of various colors dropped into the waterfalls of Northern California to create an amazing pallet of light paintings. They were able to then capture these brilliant exposures varying from 30 seconds to 7 minutes of submerged trails of light as these sticks floated through the water current. To accomplish the rainbow-like effect seen, they combined several sticks together experimenting with different patterns of illumination.

 

And for you environmentalists, don't worry no harm came to the surrounding nature in this process! The sticks which are buoyant, were never actually opened and all collected at the end of each exposure captured, thus eliminating any toxic gunk from entering the natural water supply....

Jeff Domansky's insight:

Amazing photo project.

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10 Blogging, Content and Social Media Metrics and How to Improve Them

10 Blogging, Content and Social Media Metrics and How to Improve Them | Public Relations & Social Media Insight | Scoop.it

An overview of ten blogging, content and social media metrics, with explanations, tips to do better and links.


Via massimo facchinetti
Jeff Domansky's insight:

Useful tips on metrics for bloggers.

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Find your colour palette - #colortool

Find your colour palette - #colortool | Public Relations & Social Media Insight | Scoop.it
With PLTTS you can search for colour palettes from ColourLovers. It's easy to search for a palette with any specific colour. Or just bookmark your favorites.

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Very useful color tool.

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Brian Yanish - MarketingHits.com's curator insight, April 14, 2013 12:27 PM

Here is a handy tool to help you find that perfect colour.


With PLTTS it’s easy to find the matching color-palette for an upcoming project you are working on. 

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PR is no substitute for bad products

PR is no substitute for bad products | Public Relations & Social Media Insight | Scoop.it
Two very interesting articles in today’s Wall Street Journal. The first one discusses the recent poor financial performance of McDonald’s. Interestingly, the company’s response is to encourage franchisees to provide better service with a smile. It identified the top customer complaint as “rude or unprofessional employees.” Customers apparently have found service chaotic and it described the average drive-thru order wait time of 188.83 seconds. I suppose a three minute wait time for your order must feel like forever in an idling vehicle, but that still sounds awfully fast to me....
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What PR Professionals Need to Know Now About Social Media - Salesforce Marketing Cloud

What PR Professionals Need to Know Now About Social Media - Salesforce Marketing Cloud | Public Relations & Social Media Insight | Scoop.it

Social media is changing the way marketers do business and that doesn't exclude PR and Communications professionals....

 

... Social Media changed the game. PR for much of its history was focused on influencing the top 50-odd media influencers in a client’s market; in the past 5+ years our purview has dramatically expanded. That original list of 50 reporters has expanded to include interacting with thousands of end-users willing to engage with the client brand on a daily basis. Add to that dramatic expansion of targets the fact that brands have new opportunities to relay their messages in an integrated way across Earned, Owned and Paid Media, and it amounts to a true sea change. Today’s work bears little resemblance to the work we were doing 10 years ago. And thank goodness for that. Communications has become a far more interesting and valuable discipline....

Jeff Domansky's insight:

Todd Defren shares insight on the evolution of PR.

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The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas

The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | Public Relations & Social Media Insight | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

 

...What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age....


Via Robin Good
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Miklos Szilagyi's curator insight, April 14, 2013 3:18 AM

Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...

Alison D. Gilbert's curator insight, April 14, 2013 1:57 PM

It's about time someone said that.

Anake Goodall's curator insight, May 16, 2013 6:59 AM

this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...

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5 Cool Content Curation Tools for Social Marketers | Business 2 Community

5 Cool Content Curation Tools for Social Marketers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a grueling one if you go at it alone.

 

That’s why the smart content curator will find tools to make their job easier in siphoning the best material off the top of the web, and presenting it in the purest and most palatable of forms.

Here are five such tools that will allow savvy social marketers to make it happen....

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Six Hashtag Tools For Twitter Marketing | Business 2 Community

Six Hashtag Tools For Twitter Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Jeff Domansky's insight:

A couple of these tools were new to me.

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Carnival offering big discounts after flood of bad PR | NBC News

Carnival offering big discounts after flood of bad PR | NBC News | Public Relations & Social Media Insight | Scoop.it

While shipworkers in Mobile, Ala., are busy scrubbing and sanitizing the ill-fated Carnival Triumph, it seems cruise passengers are cleaning up with big discounts...

 

Subsequent problems with the Carnival Dream and Carnival Legend, however, put the company back in the spotlight — the Dream cut short a cruise in March while the Legend had to skip a port call — and a soon-to-end sale was extended for another week.

 

“The word I would use is ‘desperate,’” said Jay Caulk, general manager of The Travel Experts in Pompano Beach, Fla. “They have a lot to do to get rid of the black eye.”

 

That’s not the reason for the discounts, says Carnival spokesman Vance Gulliksen: “These prices apply to just a handful of close-in sailings,” he told NBC News. “We’re trying to top off the voyages.”...

Jeff Domansky's insight:

Carnival crisis leads to consumer cruise cost discounts. Industry not amused.

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RBC’s apology a classic piece of crisis management | Macleans

RBC’s apology a classic piece of crisis management | Macleans | Public Relations & Social Media Insight | Scoop.it

It may have taken the Royal Bank of Canada a few days, but they finally decided to manage the crisis that’s rocked its image. Ever since it came to light that an outsourcing firm, iGate, hired 45 temporary foreign workers to replace Canadian employees at RBC, the bank’s been on the defensive. Reporters have dug into theprofitable relationship between iGate and RBC, and even Prime Minister Stephen Harper signalled his intent yesterday to reform the temporary foreign workers program.

 

This morning, RBC ran full-page ads in each national newspaper that apologized effusively for its mistakes, and pledging that all affected Canadian employees will find work elsewhere in the company. The disarming letter features all the hallmarks of classic crisis management: admit to an error, even if you followed the rules; explain that you meant no harm; emphasize that you’re listening to customers; apologize; and say it’ll never happen again. Finally, stand up for the good work your business has done since it opened its doors—oh, and thank all the good work your people do every day.

Jeff Domansky's insight:

After getting caught and a huge #PRFail, RBC does crisis management clean up. The comments speak loudly: Canadians, customers, shareholders hate the government's policy and the bank's actions.

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