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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Infographic: 30% of big brands now have customer service on Twitter

Infographic: 30% of big brands now have customer service on Twitter | Public Relations & Social Media Insight | Scoop.it

The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses ‘:) ).


Some of the statistics in this infographic are probably a little misleading (starting with the 30% number in the title – 30% of who?), but it clearly shows that customers want social care, people increasingly prefer social care over traditional care, and offers some best practice tips on how to provide social care effectively and efficiently..?

Jeff Domansky's insight:

This thought-provoking post looks at "social care" = an interesting concept.

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Creating a Purpose Driven Content Engine | Visual.ly

Creating a Purpose Driven Content Engine | Visual.ly | Public Relations & Social Media Insight | Scoop.it
How to Improve Lives & Improve the Bottom Line through Content Marketing is about how to create momentous content initiatives at the intersection of Corporate Social Responsibility, Cause Marketing and Content Marketing...
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42 Things I Learned At Content Marketing World

42 Things I Learned At Content Marketing World | Public Relations & Social Media Insight | Scoop.it

In an effort to try to organize my thoughts and to inform you about some of what is going on out there, here’s a list of the 42 things I learned at Content Marketing World. Many of these things I already knew, or know innately, but they were often said in a far more eloquent way and/or reinforced the thinking. And, importantly, this is only a partial list because there were plenty of sessions running concurrently with the sessions I went to… so consider this the tip of the iceberg...

Jeff Domansky's insight:

Really useful snapshot of CM World by John Miller......

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8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider

8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

According to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years.


The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.


So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon....

Jeff Domansky's insight:

Are you looking to define your content strategy. Here's 8 questions you need to answer before you can get started.

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SANTANA ( feat. Susan Tedeschi & Derek Trucks) - Make Somebody Happy [2011] (dlz)

From : SANTANA Live At Auditorium Stravinski, Montreux Jazz Festival Switzerland July 2, 2011 Line up : Carlos Santana - Lead Guitar & Vocals Derek Trucks - guitat, Susan Tedeschi - guitar, vocals...

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The Twitter of Tomorrow

The Twitter of Tomorrow | Public Relations & Social Media Insight | Scoop.it

This afternoon, Twitter announced that it had officially, and secretly, filed documents to the S.E.C. in advance of its I.P.O. The company is worth billions upon billions of dollars, and its founders will become extremely rich sometime in the next year. But Twitter, as we experience it, is also set for a radical redesign sometime soon. The company’s finances are set to change; but its looks may be changing just as much.


Twitter has evolved, particularly over the past couple of years, from a simple, text-based service toward something richer and fuller: users can now embed everything from pictures to Vines to full-on mini-apps within their tweets. It’s like a stream gradually becoming a raging river. Twitter has transitioned from a technology company into a powerful media company in its own right.


What’s coming next is a more graphically intense Twitter that is marked by fundamental transformation of its core experience on mobile phones. Within the company, the decision has been to prioritize mobile over any other medium, including the Web, and it will see the most change the most rapidly....

Jeff Domansky's insight:

Disruption ahead...

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10 things you should NEVER say during presentations

10 things you should NEVER say during presentations | Public Relations & Social Media Insight | Scoop.it

At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the same mistakes and cringe when I hear them ....

Jeff Domansky's insight:

Ouch! Are you guilty of making these 10 presentation pratfalls? Let's hope not.

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Can You Ever Really Scale Social Media Marketing?

Can You Ever Really Scale Social Media Marketing? | Public Relations & Social Media Insight | Scoop.it

Excerpt:


Me: So let me ask you a question about scaling social media marketing ... is it really possible? Today, everyone wants to scale things so it's efficient. And I get that. But social media seems to want to run in the opposite direction -- personalized, one on one conversations. What do you think about that? Can we have both?


Alisa: Yes and no. There is some limited value to having identical generic Facebook updates sent to many pages at once. I've seen this with home care agencies and independent pharmacies. It's better than not doing anything at all! However, to really take advantage of social media's strengths -- relationship building, networking, and customer service, you really need to get personal. So, we've moved to a modified version of "scalable."...

Jeff Domansky's insight:

Read about scaling social media marketing, and whether it's ever really possible.

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Free Technology for Teachers: Tools for Creating Screen Capture Images and Videos

Free Technology for Teachers: Tools for Creating Screen Capture Images and Videos | Public Relations & Social Media Insight | Scoop.it

This evening I received a question from a reader who was wondering what I use to create the annotated screen capture images that you see in the guides that I produce. I create those images by using Jing which I have installed on my Mac and Windows computers. There are other services that I have tried from time to time. Those services along with Jing are described below....

Jeff Domansky's insight:

Richard  Byrne always does aterrific job providing free resources for teachers. But they work for anyone. This is a list of 16 super social media tools that you can use to create screen capture images and videos....

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Kyle Nicholas's curator insight, September 14, 2013 10:07 AM

Tools like this (especially free tools) really help online educators bring classes alive!

Jeff Domansky's curator insight, September 14, 2013 4:46 PM

Must haves for your swocial media, blogging toolbox.

Amélie Silvert's curator insight, September 15, 2013 3:45 AM

screencastomatic the easiest way to capture your screen add voice and publish a mp4 video or simply a video onto you Youtube video.

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25 Twitter Accounts to Make You Laugh

25 Twitter Accounts to Make You Laugh | Public Relations & Social Media Insight | Scoop.it

Weekend fun: Looking for funny Twitter accounts? These users can make you laugh in 140 characters or less....

Jeff Domansky's insight:

Terrific Twitter fun...

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Photoshop alternatives | Use free photo-editing software to achieve complex effects

Photoshop alternatives | Use free photo-editing software to achieve complex effects | Public Relations & Social Media Insight | Scoop.it

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.


In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr. However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....

Jeff Domansky's insight:

These are really useful tools for bloggers, web writers and other content producers.


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Elsie Whitelock's curator insight, September 23, 2013 8:48 AM

good alternatives to Photoshop for the entry level to advanced user

Elsie Whitelock's curator insight, October 1, 2013 12:08 PM

Cool tools here..

Elsie Whitelock's curator insight, October 25, 2013 8:41 AM

Great free photo editing tools here

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12 Awesome Pinterest Tools To Power Up Your Marketing - Jeffbullas's Blog

12 Awesome Pinterest Tools To Power Up Your Marketing - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Pinterest’s meteoric rise has spawned a number of tools, services and third-party apps. Many of them have come and gone never to be heard of again. But a few power players have emerged offering complete marketing suites to help brands capitalize on the rise of visual social media.


In this article I will share 12 tools to help you power up your pinning by improving the way you create content, interact with your audience and track your results....

Jeff Domansky's insight:

Excellent resource. 12 Pinterest tools to help you power up your pinning and social media marketing by improving the way you create content, interact and track your results.

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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:29 AM

Pinning boost!

Jeff Domansky's curator insight, September 14, 2013 4:44 PM

Prractical Pinterest tools

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MediaPost Publications 3 Things Auto Brands Need To Know About Social Media Marketing

MediaPost Publications 3 Things Auto Brands Need To Know About Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

Auto fans can be fickle, unfaithful, fair weather "friends."Particularly in luxury cars, the average engaged fan -- someone who has liked, shared or commented on content within a 30-day period -- has also engaged with seven other luxury brands that same month. Also, only 15% will come back again next month in luxury.


Non-luxury fares better, with the average non-luxury car brand such as Nissan, Ford, or Mazda seeing 1 in 4 engaged people return to interact with content month over month.So while it can be tempting to focus on "likes," "comments," "shares" and "retweets" when measuring social content, many auto brands must also think about retaining their engaged users month over month, and encouraging them to go deeper with their brand in order to build long-term value....

Jeff Domansky's insight:

The advice for luxury brands applies to any marketer. Useful tips.

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Sally Katsuta's curator insight, September 13, 2013 4:20 AM

Thats very true that Auto fans can be changeble and hard to get consumer engagement, especially for Luxury cars. because auto cars are luxury products and consumers will put more engagement or focus on searching and purchasing rather than post-purchasing process. Thus, I agree with the importance of social media marketing for those products well to reach customers who are in the process of searching and evaluating car brands.We can also expect the consumers to have WOM after purchase but as the author said its not last long---this is why social media marketing is essectial as well. Thats interesting to know that non-luxury and luxury cars actually have different promotion ways to introduce their products too. thanks!

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18 Things That Will Form The Future Of Content Marketing

18 Things That Will Form The Future Of Content Marketing | Public Relations & Social Media Insight | Scoop.it

What do you think the future of content marketing is?


Here are some thoughts from Lee Odden fresh from content marketing world in Cleveland Ohio.

Jeff Domansky's insight:

Lee Odden offers some smart thinking about the future of content marketing.

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Stella Holman's curator insight, September 16, 2013 5:39 AM

#ContentMarketing, #InboundMarketing, #SMM' #TheConnector 

Linda Allen's comment, September 16, 2013 12:59 PM
Thank you Jeff; I copied into Everead for reference
David Blundell's curator insight, September 17, 2013 12:23 AM

Excellent tips on the future of content marketing. Thanks Os at ICGJ_IDEATION . . . 

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30 Excellent Quotes from Content Marketing Experts #cmworld @marketingcloud

30 Excellent Quotes from Content Marketing Experts #cmworld @marketingcloud | Public Relations & Social Media Insight | Scoop.it

Content Marketing World was not only an orange-colored, content-rich conference of sessions, speakers, keynotes and live rock music, but it was a place to curate and be inspired by empowering quotes from content marketing experts. I captured a bunch in my notebook, iphone and via Twitter. 

Jeff Domansky's insight:

Here are the best of the best quotes from content marketing experts at Content Marketing World....

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Content Marketing World 2013: the lack of a content strategy

Content Marketing World 2013: the lack of a content strategy | Public Relations & Social Media Insight | Scoop.it

Content marketing remains a hot topic and content marketing usage is growing in North America: 93% of B2B marketers say they use content marketing. In B2C 90% does and in non-profit 92%. It’s probably not a big surprise content marketing spending is growing as well with 60% of respondents planning to increase spending, making content marketing take 30% of the total marketing budget spent. However, do take into account that in the research content marketing tactics are defined in a relatively broad way (including e.g. eNewsletters and blogs)....

Jeff Domansky's insight:

Content strategy is crucial. Yet, it is still often lacking. Key takeaways from new research announced at Content Marketing World 2013 by Joe Pulizzi.

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Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld

Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld | Public Relations & Social Media Insight | Scoop.it

Content Marketing Institute hosted our annual Content Marketing World event in Cleveland, Ohio this week. While we expected to gain insight on many storytelling and content marketing strategy topics (which we certainly did), a number of surprising themes emerged throughout the discussions that took place at the conference — in sessions, in workshops, and in hallway conversations, as well as behind the scenes.


Though far too many lessons were learned to list them all here in detail, here are a few of the powerful content ideas and trends that stood out in the minds of the CMI team — and the participants who shared their thoughts with us....

Jeff Domansky's insight:

Excellent article and list of trends as well as list of articles about CM conference presentations.

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The Positive Impact of Being Socially Motivated

The Positive Impact of Being Socially Motivated | Public Relations & Social Media Insight | Scoop.it

I took my youngest daughter for a bicycle ride to a local variety store to buy her a toy. She had tidied up her bedroom and made a particularly cute request for the excursion. It turned out to be a great idea. We had a remarkable customer experience which got me thinking about the positive impact of being socially motivated. The way the sales clerk engaged us and earned my trust is a valuable lesson for social media marketers.


So what can a 16 year old kid teach us about social media marketing? He was genuinely socially motivated. You know how when you walk into a retail store the staff often pounce on you and ask if they can ‘help’ you? Not this kid. He started a sincere conversation about my dog (tied up outside the store).


Admittedly I do have an awesome dog (pictured below) who had joined us for the exercise. However this guy showed such authentic interest in my dog that he made us feel very welcome in the store....

Jeff Domansky's insight:

TRUE social marketing lessons...

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30 Pinterest Accounts and Boards You Must Follow for Marketing Tips

30 Pinterest Accounts and Boards You Must Follow for Marketing Tips | Public Relations & Social Media Insight | Scoop.it

Would you like to get a hold of the freshest and best social media and marketing tips on Pinterest?


There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest. Following them will help you get a hold of the latest and best content which can help you stay up-to-date and find the latest marketing tips to promote your business.


I have compiled a list that consists of people (profiles) and businesses (pages) you must follow on Pinterest to obtain some great content on marketing. I have also included some Pinterest boards and a few blogs. Check them out below…

Jeff Domansky's insight:

Very useful resource for PR and marketing people.

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Nicole Shannon Rickard's curator insight, September 15, 2013 8:48 PM

Marketing tips to follow on one of my favourite new social media sites. 

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Is Social Media Killing Brands?

Is Social Media Killing Brands? | Public Relations & Social Media Insight | Scoop.it

Provocative post with valuable insight and good solutions for the problem. learn how social media can actually support your business objectives and build your brand -- if used in the right way....


What the ...... was my first reaction.


I was at a content marketing conference where an entire group of sessions was dedicated to social media. I've seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. Needless to say, I was pretty confused, and also intrigued. So let's break it down here to figure it out.


What the heck did you mean, Don E. Schultz? How can social media be "killing" brands while simultaneously driving more business than ever before? And if it's really spelling the end of brands, are we silly for having invested time, money, and resources in it?...

Jeff Domansky's insight:

A must-read for marketing, PR and content marketing people.

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Selling with Social Media, A New Direction for Businesses | Social Media Examiner

Selling with Social Media, A New Direction for Businesses | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use social media to grow your business?Are you wondering how social media can help you sell more products and services?


To learn about why you need to rethink the sales process in this social age, I interview Tom Martin for this episode of the Social Media Marketing podcast....

Jeff Domansky's insight:

This post is a must-read for marketing, PR and content marketing pros everywhere. Tom Martin shares how to succeed by selling with content in the changing social media sales landscape.

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Long Fall: The Most Famous 9/11 Photo Is Still Suspended

Long Fall: The Most Famous 9/11 Photo Is Still Suspended | Public Relations & Social Media Insight | Scoop.it

The events of 9/11 remain the most photographed in history. It’s from out of that mass witness and record that one image, the 9/11 photograph that still hardly anyone has ever seen, seemed to challenge our deepest notions of not only what it meant to die – and eventually be partially reconstructed – in the new data age, but what confronting death, as witnesses or consumers of information, said about ourselves as witnesses or consumers of information. Making it all the more arresting, perhaps, was its stark, almost calm anonymity.


Nobody had a clue as to who the photo’s subject, seen plummeting from the very top of the North Tower, could be. Countless newspapers and wires ran the image the following morning, but almost immediately got so much shit from readers that for most outlets there became no other option but to pull the photo. Eleven years on, the Falling Man is still suspended. A version of this piece originally ran on September 11, 2011.


The Falling Man’s descent into eternity lasted about 10 seconds....

Jeff Domansky's insight:

Still haunting, this is a poignant reflection on the tragedy.

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A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog

A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today.


We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.


The tricky thing I’ve come across is that since the web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.


So my suggestion would be to use this guide as just that—a guide to help you work out what to test for your own audience, so that you can see what actually works best in your specific case....

Jeff Domansky's insight:

Important insight:...

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16 drop-dead gorgeous examples of mobile design inspiration

16 drop-dead gorgeous examples of mobile design inspiration | Public Relations & Social Media Insight | Scoop.it
Several cool tools and many great designs.Mobile apps and responsive websites are looking - and working - better than ever, as designers come to terms with the parameters involved. Smaller screens, it seems, do not necessarily make for poorer experiences.
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Reuters News - U.S. public-relations firm helps Putin make his case to America

Reuters News - U.S. public-relations firm helps Putin make his case to America | Public Relations & Social Media Insight | Scoop.it

On Thursday, Ketchum scored another public-relations coup: It helped place a Putin commentary in opinion pages of The New York Times, just as representatives from Russia and the United States were beginning to meet in Geneva to negotiate a plan for Syria to give up its chemical weapons.


The article made quite a splash in Washington. Putin painted himself as a peacemaker and lectured the United States for what he said was a tendency to use "brute force" in world disputes. U.S. House Speaker John Boehner said he was "insulted" by the article, while the White House noted that Putin was taking advantage of press freedoms unavailable in Russia.


Ketchum, a division of the Omnicom Group Inc., has earned more than $25 million working for Russia, according to documents filed with the U.S. Department of Justice. It also has been paid more than $26 million since 2007 to promote Gazprom, Russia's state-owned gas company....

Jeff Domansky's insight:

I liked the point about the Russian Prime Minister not being able to utilize the same freedom of the press in his home country.

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