Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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False idol: The scrooge of digital correctness

False idol: The scrooge of digital correctness | Public Relations & Social Media Insight | Scoop.it

For a Delacorte Lecture I gave in 2012, I described what I viewed as a headlong rush toward digital self-destruction in the publishing and journalism world.In some ways, things have only gotten worse. It is a frightening sign of the times that, to save money, New York magazine, an iconic weekly, has gone biweekly, and Ladies’ Home Journal, a monthly founded in 1883, has switched to quarterly publication. I am even more disturbed to learn that my old college paper, the Columbia Daily Spectator, wants to go to weekly publication and devote more energy to its so-called digital focus. Google continues its scorched-earth march through copyright territories once controlled by publishers and writers, while Amazon puts more bookstores out of business and buys The Washington Post. And then there’s the very well reported story in the March/April issue of the Columbia Journalism Review, “Who cares if it’s true?”

Jeff Domansky's insight:

John MacArthur, Publisher of Harper's, is not so optimistic about the value of digital journalism, pleading the case for old values and new.

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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Public Relations & Social Media Insight | Scoop.it

...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.


As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....

Jeff Domansky's insight:

These stats are a validation of the importance of content marketing today.

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Geert Stox's curator insight, July 9, 2014 3:10 AM

Keep it conversational, stupid.

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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Public Relations & Social Media Insight | Scoop.it
As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them....
Jeff Domansky's insight:
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it

...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.


All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....

Jeff Domansky's insight:

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success.

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Howard Fox's curator insight, July 8, 2014 7:54 PM

A nice perspective about creating the perfect LinkedIn Profile.

Charlie Dare's curator insight, July 9, 2014 12:54 AM

"Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success."

Susan Fisher's curator insight, July 9, 2014 12:57 PM

I like LinkedIn. It is professional, friendly and collegial. This is a pretty comprehensive guide to managing your profile. 

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Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog

Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog | Public Relations & Social Media Insight | Scoop.it
Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components....
Jeff Domansky's insight:
Good advice to help you get more conversions from your inbound traffic.
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High Marketing IQ: Learn From Today and Optimize Tomorrow

High Marketing IQ: Learn From Today and Optimize Tomorrow | Public Relations & Social Media Insight | Scoop.it

...To be competitive and successful in today’s cutthroat markets, companies must access historical data from previous campaigns, track activities in real time through a campaign, and compare changes in performance and results before embarking on a new campaign in the future. This means making intelligent, data-driven decisions based on in-depth reporting and thorough analysis.


Sound easy? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. But finding the right technology can be challenging.


For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. In other words, decision makers will have a much higher marketing IQ....

Jeff Domansky's insight:

Really helpful tips on analyzing your social marketing and getting better results from analytics.

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This column will change your life: how to think about writing

This column will change your life: how to think about writing | Public Relations & Social Media Insight | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 

Jeff Domansky's insight:

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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Which Length of In-Stream Content Packs the Most Punch?

Which Length of In-Stream Content Packs the Most Punch? | Public Relations & Social Media Insight | Scoop.it

Which length of in-stream content—short-form or long-form—is the most effective for my brand?


Well, the answer to this question is a bit more complex and multi-faceted.


Luckily, thanks to insights provided by TubeMogul, we aren’t left shrugging our shoulders or making the too-generously-worded “educated guess.” According to its BrandSights tool, when it comes to brand awareness, location recall and click-through, short-form is the way to go....

Jeff Domansky's insight:

Pros and cons of short form vs. long form content

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10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note

10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note | Public Relations & Social Media Insight | Scoop.it

It is a big opportunity for business to gain people's attention, get them buy from you, stop by your stores and start building relationship with new customers in sale season. As you know, using social media it is possible to make more excitement for your sales and give user experience easily.


Do you have any social media promotions to increase sales? With social media, you can gain awareness of your sales much better than doing alone. This post gives you 10 ways to lead your sale to success with social media promotions

Jeff Domansky's insight:

10 useful tips on how to make your social promotions work harder for you.

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Public Relations & Social Media Insight | Scoop.it

You want visitors to come back to your site. And in most cases they don’t.


But, what if I could show you a quick series of tweaks that you can make to your blogs layout which would fix the problem? Does it sound too good to be true?


I used to think so too until I started making these exact small tweaks....

Jeff Domansky's insight:

Adam Connell says your blog is leaking cash and he'll show you how to plug the leaks.

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Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Public Relations & Social Media Insight | Scoop.it

White papers are an often overlooked component of a strong business content marketing plan.  That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not.


Some people call them executive briefs, special reports, or white papers.  Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....

Jeff Domansky's insight:

Here's why whitepapers work and how to get them working for you.

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An Exhaustive List of Google's Ranking Factors

An Exhaustive List of Google's Ranking Factors | Public Relations & Social Media Insight | Scoop.it

...What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ... 


Whew! That's quite a list. How are we supposed to remember all of those? Thanks to Single Grain and Backlinko, we don't have to.


They've scoured the internet to find all of the mention of Google ranking factors and created an all-inclusive infographic listing and categorizing 200 factors that make up Google's ranking algorithm. Check out their exhaustive guide below, and make sure to save it as a reference for your future SEO needs -- just remember that the inclusion and importance of these factors could change over time....

Jeff Domansky's insight:

Find an exhaustive and very useful list of Google's 200 ranking factors.

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#Hashtag with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon) - YouTube

Jimmy Fallon & Justin Timberlake show you what a Twitter conversation sounds like in real life.
Jeff Domansky's insight:
There's a reason this clip has had more than 25 million views. It's #hilarious! Must view. 10 / 10
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Journalism: Build the future | Columbia Journalism Review

Journalism: Build the future | Columbia Journalism Review | Public Relations & Social Media Insight | Scoop.it

BYA decade ago, aspiring journalists could just think about journalism and leave the financial side to others. Now, to be a successful journalist you have to think like an entrepreneur and understand something about the business you’re in.


There have been some ups and downs, to say the least. In the early days, we had the lonely thrill of being “Web pioneers.” Back then, we developed some of the key forms and hallmarks of digital media: news aggregation, blogs, slideshows, the more personal, conversational tone of Web writing and headlines. In 1998, we were the first news site to try a paywall. In 1999, we were the first to get rid of one.


A land rush doesn’t mean serious journalism has turned into a great business. But talent and money flocking to our trade is preferable to a wholesale exodus....

Jeff Domansky's insight:

An optimistic look at the future of journalism Slate editor in chief Jacob Weisberg.

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