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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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How Your Company Can Benefit More From Social Media

How Your Company Can Benefit More From Social Media | Public Relations & Social Media Insight | Scoop.it

As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains.

 

Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results.

 

In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....

Jeff Domansky's insight:

Insight into the value of integrated social marketing as opposed to stand-alone social media marketing.

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Fake Exxon Twitter Account Mocks Arkansas Spill Response

Fake Exxon Twitter Account Mocks Arkansas Spill Response | Public Relations & Social Media Insight | Scoop.it

An Exxon parody Twitter account is tweeting fake public relations updates about the oil company's ruptured Pegasus pipeline, which spilled at least 84,000 gallons of heavy crude oil into residential streets in Mayflower, Ark., last week. The account was inspired by @BPGlobalPR, a fake BP account that attracted tens of thousands of followers after the infamous Deepwater Horizon blowout. (The real BP Twitter account, @BP_America, has just 52,000 followers, compared with the parody account's 145,000.) Though it only began tweeting Tuesday, the parody Exxon account @ExxonCares has garnered more than 600 followers and has sent tweets mocking the company's response to the spill. ExxonMobil has more than 34,000 real Twitter followers....

Jeff Domansky's insight:

Holy hacktivism Batman! Exxon is the target of of a phony Twitter account as it tries to clean up the environmental and reputation mass from an oil spill.

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Want to Conquer Pinterest? Forget Shameless Self-Promotion | Techetron

Want to Conquer Pinterest? Forget Shameless Self-Promotion | Techetron | Public Relations & Social Media Insight | Scoop.it

... Just like with any other social media platform – or your digital marketing strategy in general, come to think of it – going in with a sales pitch full of shameless self-promotion is never going to get you the social proof, site traffic or conversions you need. The other users on Pinterest aren’t just users; they’re potential leads and, instead, should be nurtured in the same way as in the other areas of your campaign; with great content and a bit of community spirit.

 

Basically, you should act on Pinterest as you would on any other social network. Perhaps even more so, as it’s one of the most informal and community focused platforms around: hashtags are used to create conversations and find related content, commenting on and liking pins is common best practice and you can even join ‘Community Boards’ that multiple users can pin to. Most importantly though is the heart of Pinterest; ‘repinning.’...

Jeff Domansky's insight:

Really practical Pinterest tips.

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PopcornStudios's curator insight, April 9, 2013 9:26 AM

protect yo self.....

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Readability Launches Top Reads, An Online Magazine Aggregating The Platform’s Most-Read Content | TechCrunch

Readability Launches Top Reads, An Online Magazine Aggregating The Platform’s Most-Read Content | TechCrunch | Public Relations & Social Media Insight | Scoop.it

... Now Readability, with has 5 million monthly active users stripping out and reading tens of millions of articles each day, is launching Top Reads, a reading aggregation service of its own based on the most read stories on Readability, to get more people to spend more time on its platform. Top Reads will launch first as a responsive web app for desktop and mobile screens, and Rich Ziade, one of Readability’s founders, says that there will be dedicated native mobile apps on the way in a matter of months if the response is good.

 

Top Reads is not exactly new — it a feature that first appeared as a list in Readability’s mobile app last year, and has been getting strong traffic since, with about two-thirds of the site’s 5 million users using it every month. Enough attention, he said, to get Ziade and his team to explore making it into a standalone service with its own URL. “Discovery is a still big deal,” he told TechCrunch. “We’re getting swamped with stuff to read.” And while his app has developed a dedicated audience using it to read content they are finding themselves, this will help them look at what others are reading, too....

Jeff Domansky's insight:

Top Reads could be a valuable content curation tool.

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Looking Forward: How Will 3D Printing Affect Business and Marketing?

Looking Forward: How Will 3D Printing Affect Business and Marketing? | Public Relations & Social Media Insight | Scoop.it

Technology could be entering a brave new world with the advent and adoption of 3D printers. The machines are highly versatile and their uses are only limited by our creativity. 3D printing is wowing entrepreneurs and enthusiasts because of its extreme flexibility.

 

It has applications for almost any industry or field. Matt Petronzio on Mashable has a wonderful write-up explaining just exactly what 3D printing is, as well as mentioning that by 2015 the market is expected to reach $3.7 billion, up from $1.7 million right now. Looks like there’s obviously a market here to take advantage of.

 

But how exactly could 3D printing help businesses and agencies reach consumers? I’ve got a few ideas. Printing to Reach Customers For businesses and agencies looking into the future, adopting 3D printing for marketing could very well be viable. If 3D printing becomes widespread and cheap enough for consumers to have their own printers, it will create an entirely new way to reach customers and fans of your products, brand, or business....

Jeff Domansky's insight:

Take a peek at what's on the marketing horizon. For many businesses 3-D printing could be a game changer.

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Create Authentic Personas to Drive Compelling Content Strategy | Business 2 Community

Create Authentic Personas to Drive Compelling Content Strategy | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

If you’re an Inbound Marketer (or aspire to become one) who understands the importance of content and a well constructed content strategy, you’ve almost certainly done some research or had some conversations about the need to create personas that represent your best targets.

 

The emerging importance of personas in content marketing supports the point of view that content should be written first for your target, and second for search engines, which definitely wasn’t the case just a few years ago. But learning that personas are important doesn’t mean you’re going to actually doing anything about it, right? From the conversations we have with clients and prospects it seems lots of people stop right there, with the question “OK, I know I need it, but what the heck is a persona and where do I get mine?”...

Jeff Domansky's insight:

Here's how to create and manage your marketing persona.

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Google+ Ripples: Explore the Benefits | Social Media Today

Google+ Ripples: Explore the Benefits | Social Media Today | Public Relations & Social Media Insight | Scoop.it

One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it.

 

We will quickly walk through how to get to and understand Ripples, but more importantly, we're going to dig into some impressive ways to use Ripples to benefit your business, and demonstrate yet again why Google+ is positioned to be your social network of choice.

 

Google+ Ripples Explained

 

On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock sharing, and access Ripples. When you click View Ripples, a new tab will open and Google will present you with a visual diagram of how that specific post has been shared....

Jeff Domansky's insight:

Google+ Ripples is definitely worth exploring.

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Social Media Advertising Statistics And Trends To Get Your Company Off Its Duff And Online | AllTwitter

Social Media Advertising Statistics And Trends To Get Your Company Off Its Duff And Online | AllTwitter | Public Relations & Social Media Insight | Scoop.it
... How much money should your company devote to social media advertising though? That really depends on your comfort level. The Infographic below shares what other companies are doing right now and how they’re divvying up the budget.... Global social network advertising revenues are projected to double 2012 figures by 2014 – climbing from seven to 14 BILLION. This makes sense as 70% of advertisers are currently devoting at least a small portion of their budget to social networks now. Are you among the 64% who plan to increase your social media advertising budget this year? Or are okay with being left behind?....
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5 Ways to Get Visual on Social Media | Social Media Today

5 Ways to Get Visual on Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It’s become clear that a dynamic visual presence is essential for develop a successful social media campaign and just as essential to your fundamental social strategy.

 

But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia.

 

Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence....

Jeff Domansky's insight:

Visuals rock and video rolls. Five tips to make your marketing work better.

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10 Pinterest Best Practices to Make Your Content More Shareable

10 Pinterest Best Practices to Make Your Content More Shareable | Public Relations & Social Media Insight | Scoop.it

Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users.

 

But how can you take advantage of the insane virality of this social network?

Jeff Domansky's insight:

Just some really practical Pinterest tips for marketers.

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After SEC Decision, Bloomberg Integrates Tweets Into the Wire

After SEC Decision, Bloomberg Integrates Tweets Into the Wire | Public Relations & Social Media Insight | Scoop.it

Trading at the speed of tweets.... Wall Street operates at twitch-level speed, trading stocks on information the moment it comes in over the wire. So it sorta makes sense that Bloomberg, one of the world’s largest providers of financial information, will soon incorporate Twitter, the real-time information service used by 200 million people around the world, into Bloomberg’s international information platform....

Jeff Domansky's insight:

In other words: Day traders, prepare to see Tweets showing up in your Bloomberg terminals....

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This is no 'golden age' of journalism. These are the news media end times | Bob Garfield

This is no 'golden age' of journalism. These are the news media end times | Bob Garfield | Public Relations & Social Media Insight | Scoop.it

Don't be fooled by evangelists of 'free': editorial ethics and real reporting have been blown up along with the business model. Over at Slate the other day, Matthew Yglesias argued that journalism consumers are enjoying a "golden age". Yeah, sort of – in exactly the way looters enjoy an improved standard of living. Problem is, it only stays improved until the store is emptied out.


The news industry has gone from being obscenely profitable to slightly profitable to – at least, in the case of newspapers – largely unprofitable. All of that fantastic content Yglesias was gushing about is paid for by venture capitalists making bad bets, established media companies digging into their savings accounts to pay the bills, displaced workers earning peanuts, amateurs, semi-pros, volunteers and monks.


I would say that the business model is unsustainable, but losing money is not a business model. It is a going-out-of-business model....

Jeff Domansky's insight:

A very pessimistic but realistic look at the state of newspapers.

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Showrooming & the 20% Mobile Deal Factor | MediaPost Publications

Showrooming & the 20% Mobile Deal Factor | MediaPost Publications | Public Relations & Social Media Insight | Scoop.it

It may only take up to a 20 percent deal to drive a mobile shopper out of a store to purchase online.


Some years ago, I was walking through Sears and came across a couple looking at a Kitchen Aid mixer, with the price prominently displayed. The man pulled out his smartphone, read the barcode and told his partner “it’s cheaper at Best Buy. Let’s go.” And they left Sears, presumably headed to Best Buy.

 

Out of curiosity, I loaded one of my barcode reader apps and checked the price. Sure enough, it was available at Best Buy for 10 percent less at Sears....

Jeff Domansky's insight:

The mobile market moves fast and a surprisingly small discount makes a buyer motivated.

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Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog | Public Relations & Social Media Insight | Scoop.it

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...

Jeff Domansky's insight:

this was an interesting comparison of engagement on Google+ and Twitter.

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Mobile Web and the Feed Are All That Matters

Mobile Web and the Feed Are All That Matters | Public Relations & Social Media Insight | Scoop.it

It is conventional wisdom that it is vital to have a "mobile strategy" but what about the more extreme position: mobile is all that matters.

 

At BuzzFeed our mobile traffic has grown from 20% of monthly unique visitors to 40% in under a year. I see no reason why this won't go to 70% or even 80% in couple years. Maybe faster. We routinely see 50% of our Youtube content views come from mobile have had some videos get 70%+ of their views on mobile. And mobile web, for most publishers and brands will be where all of this consumption occurs.

 

Flurry recently released a report showing that the Facebook app on iOS alone accounts for 18% of time spent on devices. Facebook, Twitter, and Linkedin will be where the vast majority of users discover links your editorial or branded content, which means users will click that link and arrive to you via a mobile web browser. Not via an app....

Jeff Domansky's insight:

Mobile matters and business must adopt, adapt and accelerate mobile use in every business.

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Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms....

 

...Trenderr, a tool for measuring social media activity related to specific TV shows, has The Walking Dead beating out Game of Thrones, the NCAA Basketball tournament, and NBA basketball: Heat at the Bulls, which was one of the biggest games in recent NBA history (thanks to the undefeated streak the Heat had heading into Chicago). The Walking Dead had a weekly activity of 2,263,258, which made it the most talked about show on social media last week. So what can social media agencies learn from a show filled with zombies -- one that wasn’t even sure it would see a second season?...

Jeff Domansky's insight:

Social business lessons from social media Zombies. ;-)

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Case Study: How Content Diffuses Through Different Social Networks | Social Media Today

Case Study: How Content Diffuses Through Different Social Networks | Social Media Today | Public Relations & Social Media Insight | Scoop.it

One question we’re interested in is how content evolves along the different paths it takes on different social networks. Because users behave differently depending on the social media platform they’re using, news travels in different pulses depending on what the news is and where it is traveling. This is a quick look at how content is diffused via different social media publishers. Expected vs Unexpected Events Let’s take a look at expected versus unexpected events, which each have very different pulses in the form and speed information travels around these events....

Jeff Domansky's insight:

Study shows how impact of content varies by brand, one form of social media channel.

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Aliens Converge on Sioux Falls, South Dakota, in Quest of Killer Headline | Business 2 Community

Aliens Converge on Sioux Falls, South Dakota, in Quest of Killer Headline | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Everyone knows headlines rule. The ceaseless bombardment of information has turned the headline into eye candy. Write a good one, and readers stop to give the body copy a chance. If not, the readers’ attention never breaks stride and they’re on to other things in a nanosecond. Perhaps no media property has perfected the art of the headline like Business Insider. In a recent MediaShift story, Executive Editor Joe Weisenthal and Deputy Editor Nicholas Carlson said shaping quality headlines starts by “dropping the journalese.” Weisenthal went on to say: “A phenomenon that we see a lot is someone will be like ‘Check out this crazy slam dunk of some guy doing a 360’ or ‘Check out this crazy chart of the price of gold skyrocketing.’ And that’s a great thing. You tell your friend that, and then they’ll put it on the site and [the headline] will be like ‘Gold rises 25 percent in two weeks,’ which is not nearly as exciting. It’s like, ‘Why didn’t you sell it like you just told me on IM?’ How you tell your friend something you’re excited about, that’s how you should tell your readers you’re excited about it.”...
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Bad Pitch Blog: The "Celeb is Dead, Quote My Expert" Pitch: TWO THUMBS DOWN

...When you find out the aforementioned movie critic passed away via email, it sucks even more. It sucks to find out someone died via email at all, right? But when that email is a pitch shoving "a relevant expert" down your throat, it's a whole new universe of sucking. It's a dimension of sucking so far beyond the "sucks universe" that it takes light from sucks a year to reach it. It's a state of sucking so far beyond sucking it takes the light from sucking one year to reach this new level of bad pitching. You get the idea. Yet, less than 24 hours after Roger Ebert went to the big movie theatre in the sky, someone who shall remain nameless, sent out the following pitch en mass. This pitch was sent to me separately by Shannan amd Traci - two different PR professionals....

Jeff Domansky's insight:

This PR agency pitch to a blogger is so utterly and completely bad, it's hard to describe. No self-respecting "PR pro" pitch this way... ever.

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I Kind Of Love These “Exit Traffic Ads” That Show Up When You Leave A Site | TechCrunch

I Kind Of Love These “Exit Traffic Ads” That Show Up When You Leave A Site | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Wow, that was a cool ad” is not something I say often. But I was recently browsing Wookiepedia, a Star Wars Wikia site, and when I clicked an external link it popped up a half-screen interstitial for 15 seconds before redirecting me to my destination. Instead of cluttering its site with more ads, Wookiepedia let me bounce around internally for free, but “charged” me to leave. And I was impressed. Advertising is the lifeblood of the consumer Internet. It finances content and utilities so they can be free and widely accessible. But too much advertising and the user experience degrades. No one wants to sift out value from a sea of marketing. Exit traffic ads seem like an elegant solution....

Jeff Domansky's insight:

Very innovative approach to social advertising. Basically, it's like the consumer browses and then serves up an ad when they leave the website.

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4 lessons from brand feuds on Twitter | Reagan.com

4 lessons from brand feuds on Twitter | Reagan.com | Public Relations & Social Media Insight | Scoop.it

When brands engage in friendly banter online, their quips can show personality, elicit smiles, and bring in a lot of retweet....

 

When you think of a Twitter feud, what comes to mind? Is it a vicious war of words between celebrities, resulting in the ultimate loss of your respect, (looking at you, Donald Trump), or is it just social anarchy? How about when your favorite brands go head to head in 140 characters or fewer? Here are three examples that show how big brands used humor and vision to interact with followers in real-time, win (or lose) with grace, and most importantly, appear human....

Jeff Domansky's insight:

Catch these lessons from appropriate behavior on twitter

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The Top 8 Priorities for Any One-Man Marketing Team

The Top 8 Priorities for Any One-Man Marketing Team | Public Relations & Social Media Insight | Scoop.it

Figure out how to be the most efficient, effective marketer you can be as just a one-man shop....

 

... It’s easy to get into the "if only" mindset when you’re the only marketer at your company, but if you want to grow your business, it’s important to shake it off and get solution-oriented. Instead of having an all-or-nothing attitude, try to focus on getting the most bang for your buck from every marketing activity you can muster the time and resources to execute. That means recognizing that not all marketing tactics are equal -- some may take you forever to execute and have little reward, while others, with a small tweak, could have a huge payout.

 

To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. No more dilly dallying around with things that don’t move the needle....

Jeff Domansky's insight:

Really good tips on how to become an agile marketer.

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How to Avoid PR Disaster With a Social Media Policy | Search Engine Watch

How to Avoid PR Disaster With a Social Media Policy | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message....

 

Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram.

 

If you think social media and public relations are two different departments with separate agendas, think again....

Jeff Domansky's insight:

If you want to manage risk, there's no better way than implementing a social media policy.

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Sneak Peek: Babblr Readies A Real-Time Chat Client For Tumblr | TechCrunch

Sneak Peek: Babblr Readies A Real-Time Chat Client For Tumblr | TechCrunch | Public Relations & Social Media Insight | Scoop.it

If Tumblr is more of a social network than a blogging platform, then Babblr may be just the thing that its users are clamoring for: It's an integrated chat client for the platform that lets you communicate with your Tumblr friends and followers...

 

... After authenticating with Tumblr, the Babblr interface shows you a list of followers and those you’re following, and lets you initiate instant messaging-like chats with others on Babblr. You can also organize your followers into groups, which is useful for those with larger communities, or who just want to have more directed conversations. The messaging app is designed to be family-friendly, too, as it censors curse words by turning them into silly or nonsense phrases like “fudge this” or “schmeggs.” (The F word and S word, respectively.)

 

The Babblr team has been working on the client for about six months, and as of two months ago, they allowed people to discover it on their own through search and other posted links, in order to try it out....

Jeff Domansky's insight:

If you're on Tumblr, you'll want to explore Babblr.

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slecy81's comment, April 10, 2013 2:16 PM
I found this rather interesting because I love tumblr, and I think it would be fun to communicate with your fallowers rather than messaging them.
Jeff Domansky's comment, April 10, 2013 2:32 PM
Totally agree SL. It's always better to connect directly where possible.
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Metrics to Determine Social Media Value to Bottom Line | Social Media Today

Metrics to Determine Social Media Value to Bottom Line | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With so many numbers to track, how do you figure those which are worth tracking for your product or service? The agate “measure what matters” could not be more valid when it comes to social media.

 

...If marketers don't approach social media right, they’re just annoying people. As long as marketers think that tracking social media ROI is an impossible task, they’re going nowhere. But what are the metrics that assure social media success?...

Jeff Domansky's insight:

Here's a good post on the metrics that you must measure for marketing and social media success.

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Reuben Bisley's curator insight, April 8, 2013 12:40 AM

The various anyliticle tools provided here to help measure the effectiveness of various communications in the social media could potentially help in communication objective setting activities. Be they sales orientated or attitude orientated objects it will give a clearer picture of the outcomes from the social media activities.

 

Richard Ott's comment, April 9, 2013 6:13 PM
Its really interesting to see how companies can measure the performance. THis is well linked to what we discussed in class last week. Good find Reuben :) I think marketing research has a long way to go before companies can fully be aware of the effectiveness of Social Media.
Lisa Pulotu's comment, May 3, 2013 12:47 AM
That’s very true Richard due the freedom of social media, there is still room for inefficiency if the use of social media is not corrected. Great article Reuben this helps aid the use of social media for marketers as although much of the social media can be used for building brand awareness it can also be harmful if not implemented correctly.