Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can marketers tell the difference between lies and truth?

Can marketers tell the difference between lies and truth? | Public Relations & Social Media Insight | Scoop.it

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.


You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?...

Jeff Domansky's insight:

Is spin turning us into professional liars? Reflections from Nichole Kelly.

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Public Relations & Social Media Insight | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.

Jeff Domansky's insight:

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | Public Relations & Social Media Insight | Scoop.it

...Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.


If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on….

Jeff Domansky's insight:

Very useful blueprint to help marketers set up a brand style guide.

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Socially-M's curator insight, August 10, 2014 2:31 PM

We can help you with your style, look, feel and tone of voice.
#TellYourStory 

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7 Marketing Tactics That Increased My Growth by 679%

7 Marketing Tactics That Increased My Growth by 679% | Public Relations & Social Media Insight | Scoop.it

What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimizationA good marketer needs to be creative.


Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.


Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too. Here are 7 that are worth leveraging....

Jeff Domansky's insight:

Out of the box thinking and marketing ideas from Neil Patel. Think curiosity, quizzes and creativity that's unorthodox.

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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Public Relations & Social Media Insight | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs

Jeff Domansky's insight:

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

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Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote

Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote | Public Relations & Social Media Insight | Scoop.it

The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?


The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....

Jeff Domansky's insight:

Marketing alert. Here they come the "usies".

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Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Public Relations & Social Media Insight | Scoop.it
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.
Jeff Domansky's insight:

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

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TheIWC_AJA's curator insight, August 1, 2014 7:41 AM

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

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10 Ways to Start Teaching Your Own Online Class | Allclasses Blog

10 Ways to Start Teaching Your Own Online Class | Allclasses Blog | Public Relations & Social Media Insight | Scoop.it
Are you awesome at something and want to teach other people? Do you want to make money doing so?Great news! It has never been easier to distribute your knowledge to others via the internet, and many new platforms are available to help you do this, each having their own mix of features and support.Here are 10 ways to get started teaching your online class....
Jeff Domansky's insight:
If you're thinking of teaching your own online class and making money doing so, here are 10 ways to get started with your online school or instruction business.
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Redesigning The Bible With Readability In Mind | Fast Company

Redesigning The Bible With Readability In Mind | Fast Company | Public Relations & Social Media Insight | Scoop.it

The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.The Bible is sometimes called the greatest story ever told. Its typography, on the other hand, leaves much to be desired. Unlike the layout of novels, the layout of the Old and New Testament discourages reading the book from front to back.


Normally printed as a single, 2,000-odd page volume with microscopic, two-columned text, the Bible's typography is designed with reference, not readability, in mind. No wonder that while 73% of Americans say they are Christian, only one in five Americans will cop to actually reading the Bible on a regular basis.


IT'S A BIBLE THAT WANTS TO BE READ LIKE A SHORT STORY COLLECTION.


A new Kickstarter project by Santa Cruz typographer Adam Lewis Greene is hoping to improve Biblical literacy. Called the Bibliotheca, the project is a new printing of the Old and New Testaments that is designed to be read from cover to cover....

Jeff Domansky's insight:

Let there be creativity and content marketing ;-)

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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Public Relations & Social Media Insight | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....

Jeff Domansky's insight:

Report says Apple 'fanboys' will make the iWatch an incredible success.

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Jeff Domansky's curator insight, July 15, 2014 1:40 AM

Speculation about sales projections for Apple's iWatch are running wild.

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Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong

Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong | Public Relations & Social Media Insight | Scoop.it

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."


It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.


"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."


Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 


"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...