Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Public Relations & Social Media Insight | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.


As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.


Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....

Jeff Domansky's insight:

Valuable insight and recommended reading for marketing, PR and social media pros.

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best free seo tools | web-revolt

best free seo tools | web-revolt | Public Relations & Social Media Insight | Scoop.it

A lot of SEO tools & internet marketing tools will be quite expensive if you’re simply starting out.


You can take an advantage of these best free seo tools and internet marketing tools that are available....

Jeff Domansky's insight:

Here are the best free seo tools and internet marketing tools you can find today

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How Upworthy gets its branded content to outperform editorial | Digiday

How Upworthy gets its branded content to outperform editorial | Digiday | Public Relations & Social Media Insight | Scoop.it

...After two years of building its traffic numbers, the mission-driven viral publisher is bringing that same level of performance to its branded content. Not only has its 4-month-old native ad business already attracted big brands like Unilever, Skype and CoverGirl, but Upworthy says that many of the brands’ native ads have outperformed its regular posts. 


Content from brands typically gets three times the shares and 3.5 times the pageviews, the site says. The numbers are similarly impressive on the engagement side, where branded posts get 2.9 times the attention time as regular editorial content....

Jeff Domansky's insight:

Publishers and brands struggling with the performance of their native ads could take a few lessons from Upworthy. Lots of content marketing and native advertising lessons here.

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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Public Relations & Social Media Insight | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.
Jeff Domansky's insight:

Frank Strong makes the case for content marketing.

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Seth's Blog: Thirty years of projects

Seth's Blog: Thirty years of projects | Public Relations & Social Media Insight | Scoop.it

There's a difference between signing on to someone else's project and starting your own. The impresario mindset of initiation and improvisation are at the heart of the project. It's yours, you own it. Might as well do something you're proud of, and something that matters, because it's your gig.


Over time, the project world has changed. Thanks to digital tools, it's cheaper than ever to build and launch something based on content. Distribution is far faster and cheaper as well. We used to need a publishing partner or a partner with a platform (a record label, a media company...) to get the word out; now, in many cases, this adds time and hassle without creating sufficient benefit. Because it's easier to launch, we can spend more time focusing on what the audience wants, as opposed to merely pleasing (and pitching) the middleman. On the other hand, that makes it a lot harder to dig in and create, because there isn't that moment where someone says, "yep, I'll publish it..."


For me, the trick is not to represent the client, or the publisher, or the merchant. The trick is to represent the project, to speak up for the project, to turn it into what it needs to be. And over the years, I've found the each project gets just a little more personal than the one that came before....

Jeff Domansky's insight:

Seth Godin is an inspiration and what a legacy!

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The Most Influential CMOs On Twitter | Forbes

The Most Influential CMOs On Twitter | Forbes | Public Relations & Social Media Insight | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.

Jeff Domansky's insight:

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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Apps We Use to Run our Startup | Share Image

Apps We Use to Run our Startup | Share Image | Public Relations & Social Media Insight | Scoop.it

cOur users ask us all the time, what are our favorite apps?


What do we use on a daily basis at Share As Image to keep us up and running and growing?


So, we are happy to share our must-have apps below...

Jeff Domansky's insight:

Really useful social media tools with a few new ones you'll want to try.

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Why Women Are The Real Power Behind Social Media – Jewish Business News

Why Women Are The Real Power Behind  Social Media – Jewish Business News | Public Relations & Social Media Insight | Scoop.it

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.


The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).


But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles....

Jeff Domansky's insight:

When it comes to social media, men are definitely from Mars. Helpful insight for social marketing pros.

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Red Bull, Media Companies & Curagami Scores | Curatti

Red Bull, Media Companies & Curagami Scores | Curatti | Public Relations & Social Media Insight | Scoop.it

Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.


...In 2013 Red Bull sold 5,300,000,000 cans of Red Bull generating almost $7,000,000,000 in sales (3% growth). Monster Energy’s sales in the same period of $2,590,000,000 (9% growth). Monster may be growing more on a % basis, but Red Bull’s growth added $75,000,000 more than their competitor.


Yes Red Bull’s multi-channel and multi-media marketing efforts are making the energy brand money. Red Bull’s advantage, the engine driving growth, is a MONSTER to even think of attacking as our Curagami Score shows.


Curagami ScoreThere are any number of places willing to score a site’s authority or Klout. We find these scores lacking in direction or actionable content marketing information. Here is Red Bull and Monster’s Curagami Scores (expressed as %):...

Jeff Domansky's insight:

What's a Curagami Score? Find out how it can help you get better content marketing results.

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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | Public Relations & Social Media Insight | Scoop.it

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....

Jeff Domansky's insight:

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10

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False idol: The scrooge of digital correctness

False idol: The scrooge of digital correctness | Public Relations & Social Media Insight | Scoop.it

For a Delacorte Lecture I gave in 2012, I described what I viewed as a headlong rush toward digital self-destruction in the publishing and journalism world.In some ways, things have only gotten worse. It is a frightening sign of the times that, to save money, New York magazine, an iconic weekly, has gone biweekly, and Ladies’ Home Journal, a monthly founded in 1883, has switched to quarterly publication. I am even more disturbed to learn that my old college paper, the Columbia Daily Spectator, wants to go to weekly publication and devote more energy to its so-called digital focus. Google continues its scorched-earth march through copyright territories once controlled by publishers and writers, while Amazon puts more bookstores out of business and buys The Washington Post. And then there’s the very well reported story in the March/April issue of the Columbia Journalism Review, “Who cares if it’s true?”

Jeff Domansky's insight:

John MacArthur, Publisher of Harper's, is not so optimistic about the value of digital journalism, pleading the case for old values and new.

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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Public Relations & Social Media Insight | Scoop.it

...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.


As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....

Jeff Domansky's insight:

These stats are a validation of the importance of content marketing today.

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Geert Stox's curator insight, July 9, 2014 3:10 AM

Keep it conversational, stupid.

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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Public Relations & Social Media Insight | Scoop.it
As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them....
Jeff Domansky's insight:
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
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Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers

Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers | Public Relations & Social Media Insight | Scoop.it

"There are many tricks being missed by marketers where older people are concerned."


These were the thoughts of one of the panellists who took part in our live discussion at Marketing’s Older, Richer, Wiser conference, aimed at helping brands and marketers better understand over-55s. With more time and money to spend than most, the over-55s are a desirable market – so why are brands still missing the mark when targeting this group?


Another panellist summed up the reason: "Sometimes I feel quite angry that the whole of the older generation is lumped into being over-55." Put simply, the ‘over-55s’ are not a homogenous group and marketers, advertisers and researchers should not treat them as such....

Jeff Domansky's insight:

Forget the stereotypes. The 'young olds' - YOLDs - are shaking up marketing to 55+ consumers.

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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Public Relations & Social Media Insight | Scoop.it

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?


Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.


What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.


To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....

Jeff Domansky's insight:

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.