Public Relations ...
Follow
Find
163.1K views | +276 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Exciting Uncertainty at the Intersection of Content And Commerce | TechCrunch

The Exciting Uncertainty at the Intersection of Content And Commerce  | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Content and commerce have always had a symbiotic relationship that many traditional content providers tried to separate. The wall between editorial and business, otherwise known as the separation of church and state, is and always has contained back doors and windows in which compromises are made.

 

The slow adoption of all that the digital revolution has to offer – curation, aggregation, social, and automation – has also hobbled many traditional content providers. Depressed revenues, layoffs and shrinking bully pulpits are the results of an industry that doesn’t quite know how to monetize content beyond selling advertising space. Today’s successful digital companies know to blend content and commerce so that the content is compelling and, frankly, still sells stuff....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Strategy: Keep Focussed on the Big Picture | SocialWebThing

Content Strategy: Keep Focussed on the Big Picture | SocialWebThing | Public Relations & Social Media Insight | Scoop.it

Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage advice to Eden Hazard... ...

 

Amongst all the excitement, razzmatazz and glitz of RTM and the events which brands seek to become a show-stealing participant in, it’s important to keep your feet on the ground and remember that RTM is just another strand of content, it’s not a strategy. For me, it is just the evolution of one strand of content marketing. Many brands have established, ongoing content teams, but RTM is the just the next stage in its development.

 

In the future, RTM won’t just be wheeled out for the big events, we’ll see more brands with their very own 24 hour newsrooms so they can produce timely content and react to real-time events. But this will feature alongside the ongoing content team. David Armano described ongoing content as a ‘drumbeat’ and continuing the musical analogy, you could compare real-time content as a jam session. Ongoing content is structured, whereas real-time is more opportunistic in nature. Both strands can and should feature within your tactics....

Jeff Domansky's insight:

Real-time marketing realities and potential...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Strategy: Balancing the Content Flow | Business 2 Community

Content Marketing Strategy: Balancing the Content Flow | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few benchmarks in place before you run with a program.

 

When chatting with folks about their content marketing programs, I often get asked “how often is too often?” and to be honest, it depends on  your program and your content. Below are a few guidelines that will help you make an informed decision on how often to post content for your business....

Jeff Domansky's insight:

How much is enough? Key question in content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

My Amazon bestseller made me nothing | Salon

My Amazon bestseller made me nothing | Salon | Public Relations & Social Media Insight | Scoop.it

My novel shot to the top of the site's bestseller list last summer. You won't believe how little I got paid...

 

This past summer, my novel, “Broken Piano for President,” shot to the top of the best-seller lists for a week. After Jack Daniel’s sent me a ridiculously polite cease and desist letter, the story went viral and was featured in places like Forbes, Time magazine and NPR’s Weekend Edition. The New Yorker wrote one whole, entire, punctuated-and-everything sentence about me! My book was the No. 6 bestselling title in America for a while, right behind all the different “50 Shades of Grey” and “Gone Girl.” It was selling more copies than “Hunger Games” and “Bossypants.”

 

So, I can sort of see why people thought I was going to start wearing monogrammed silk pajamas and smoking a pipe. But the truth is, there’s a reason most well-known writers still teach English. There’s a reason most authors drive dented cars. There’s a reason most writers have bad teeth. It’s not because we’ve chosen a life of poverty. It’s that poverty has chosen our profession. Even when there’s money in writing, there’s not much money....

Jeff Domansky's insight:

As an author, I can identify with this writing reality... but I'll do it again ;-)

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | Public Relations & Social Media Insight | Scoop.it
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Reputation Management Programs Temper Public Missteps | Groundfloor Media

Reputation Management Programs Temper Public Missteps | Groundfloor Media | Public Relations & Social Media Insight | Scoop.it

CEO gaffes never cease to amaze and recently former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership to Battletoads....

 

At GroundFloor Media, we recommend that executive clients focus on knowing a few topics really well outside of their core day-to-day business, rather than trying to be an expert on everything. Doing so, positions c-level leaders as the real experts in key topic areas and provides guideposts for public comment. The media and other industry stakeholders will come to know these leaders as a go-to resource on specific issues and won’t necessarily expect them to stray from that expertise. Creating this framework and designated expertise is foundational to any executive visibility and reputation management program.

 

For executives such as Groupon’s Mason, who may be over eager to discuss any topic that comes his way, it provides a framework to reign in their comments and stay on topic.  And for executives at the other end of the continuum who might be hesitant to make themselves available to the media or public, it provides a platform for them to shine, limiting the risk of uncomfortable topics or difficult questions....

Jeff Domansky's insight:

Key messages and a little media training can go a long way to a confident interview and avoiding missteps.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Error Correction – Is it Worth the Effort? | Ground Floor Media

Error Correction – Is it Worth the Effort? | Ground Floor Media | Public Relations & Social Media Insight | Scoop.it

Gone are the days of the hidden, tiny text box where a publication admits it made a reporting error. In today’s digital media age, you no longer have to wait days or weeks to rectify incorrect or inflammatory comments made about your client. You can now ask outlets for updates to be made online almost immediately. But the question remains: Does the value of correcting what you and your client see as inaccurate outweigh the risk of getting sideways with a reporter who will likely cover your client again? In GroundFloor Media’s recent experiences, the answer is a resounding yes....

Jeff Domansky's insight:

Great question and good case study...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Move Over Instagram, Tadaa Has Arrived!

Move Over Instagram, Tadaa Has Arrived! | Public Relations & Social Media Insight | Scoop.it

Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements?

 

...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw…

 

What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger.  The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....

Jeff Domansky's insight:

Here's a helpful look at a new competitor to Instagram. Tadaa is definitely worth exploring.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

9 Amazing Content Curation Resources | Heidi Cohen

9 Amazing Content Curation Resources | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, for creating content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.

 

Content curation as part of content marketing strategy – 3 Facts

 

Almost 60% of content marketers use some form of content curation according to Curata’s 2012 B2B Marketing Trends Report. Doing curation well can give you a competitive advantage because it’s a low cost way to expand your content marketing offering....

Jeff Domansky's insight:

Here's a good perspective on curation from Heidi Cohen.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | Public Relations & Social Media Insight | Scoop.it

Learn how to update your PR strategies and tactics to make it more effective, more modern, and more inbound. ...

 

The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity? Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century....

Jeff Domansky's insight:

Quick read and useful strategic PR thinking.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seven Reasons Content Marketing is Not Right for Your Brand | Trevor Young

Seven Reasons Content Marketing is Not Right for Your Brand  | Trevor Young | Public Relations & Social Media Insight | Scoop.it

... The issue with trends such as this one – the explosive growth of using content as a marketing strategy – means there will be companies that jump onto the bandwagon because, well, everyone else is doing it.

 

But it’s not a good idea if your corporate heart isn’t fully into the concept. Just because you can create your own content for distribution online doesn’t mean you should. Here are seven reasons that might be the case with your brand....

Jeff Domansky's insight:

Trevor Young reminds us content marketing is not for every business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Design Amazing Images For Your Social Media Profiles

How to Design Amazing Images For Your Social Media Profiles | Public Relations & Social Media Insight | Scoop.it
Creating compelling visual imagery for your social media profiles has never been more important for your brand. ... graphic design plays an important role, not only in building brand awareness and recognition, but also attracting the user’s attention. Because of this, marketers and social media managers should have a basic understanding of graphic design, especially design that works where your social audience spends most of their time: online and on mobile devices. When graphics are used consistently over various platforms, customers may view it several times over, in turn generating more brand recognition. Social media imagery is essential to getting people to follow you, so here we will provide you with a few tips on how to create the best imagery for your posts....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Communicators: There’s Opportunity Even With a Declining Newspaper Industry | PR News Blog

Communicators: There’s Opportunity Even With a Declining Newspaper Industry | PR News Blog | Public Relations & Social Media Insight | Scoop.it

...the shrinking newsroom doesn’t mean doom for the PR profession. According to Pew, there are many other new players producing content that “could advance citizens’ knowledge about public issues”—such as Kaiser Health News, Insidescience and the Food and Environment Reporting Network. And whatever sector you’re targeting (for-profit or nonprofit), there is a trove of Web sites that can serve as a conduit to your audiences and constituents.

 

Social media is also filling the void. In an admixture of the old and the new, using social channels to spread the word plays into how people have gravitated toward news and information since we crawled out of the ocean: learning from our friends and family. Social networking, the report added, is now a part of this process: 15% of U.S. adults get most of their news from friends and family this way, and the vast majority of them (77%) follow links to full news stories....

Jeff Domansky's insight:

Smart PR people know how to create their own opportunities.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

LOOK: The Most Epic Photo Instagram Has Ever Seen

LOOK: The Most Epic Photo Instagram Has Ever Seen | Public Relations & Social Media Insight | Scoop.it

This is probably the most exciting feet photo you've ever seen on Instagram. It was taken by National Geographic photographer Joe McNally from the top of the world's tallest skyscraper, the Burj Khalifa, in Dubai....

Jeff Domansky's insight:

A dozen other wonderful photos to inspire you...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI

Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI | Public Relations & Social Media Insight | Scoop.it

CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.... ... we didn’t have the resources to pay for raw, educational content about content marketing, we knew exactly where we needed to turn: our influencers. When we announced the original CMI blog, the first group we reached out to was our database of social influencers. Dozens of these influencers were more than happy to help us out, as we had been promoting them for years without ever asking for anything in return....

Jeff Domansky's insight:

A superb case study showing how CMI used influencers, content marketing and social media to build a successful social business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation

Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation | Public Relations & Social Media Insight | Scoop.it
I’ve seen a lot of discussion around what’s the differences between content aggregation, curation, and creation. How do these fit into the content marketing strategy puzzle? Let’s take a moment to head back to basics and provide the definitions and differences between the three....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

2 Foolproof Methods for Getting Content Marketing Buy-In

2 Foolproof Methods for Getting Content Marketing Buy-In | Public Relations & Social Media Insight | Scoop.it
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.

 

...If you present your content marketing plan as a pilot, you’ll immediately see the key decision makers let their guard down. It’s not as much of a commitment as a full-blown content marketing strategy.  But as you sell the Content Marketing Pilot, be sure to include the following:

The length of the Pilot – should be at least six months.The overall goal of the Pilot…or how the business will be different after the Pilot.Agreed-upon metrics that, if you hit, will enable you to move forward with “more episodes.” This could be an increase in leads, more subscriptions, shorter time to close business, an increase in “quality” leads…just to name a few....
Jeff Domansky's insight:

Two great tips to help you sell your content marketing program effectively.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Art of Storytelling in Public Relations | Vandiver Group

...With the increasing reliance on gadgets in everyday life, the PR industry risks losing some of its storytelling edge. With all the information we need available at our fingertips, many are beginning to question if storytelling has lost its value. Temasek Communications head Stephen Forshaw explains that, “we’ve lost the art of developing key messages and we’ve lost the art of storytelling, and storytelling is the heart of our business.”

 

It is hard to engage an audience with a meaningful, personal story when the world seems to become more and more impersonal every day. You can have a conversation with friends or family without ever actually seeing them face to face. The important thing to remember is the value of personal connections as our world becomes engrossed in technology....

Jeff Domansky's insight:

Remember, it's the people first, not the gadgets or technology.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Energy and Industry » Blog Archive » The rise of the Internet

Energy and Industry » Blog Archive » The rise of the Internet | Public Relations & Social Media Insight | Scoop.it
...Many companies in the energy industry have yet to think through the implications of this shift in power.  In their project management, for example, they still think in terms of linear, predictable regulatory approval processes, while the unfolding reality is something much more akin to political theatre as a number of hitherto extraneous actors make uninvited but impactful appearances on a stage which the companies thought they controlled.  Many of these NGOs are small, but they are savvy in their use of the new technology and, like the mass of tiny Lilliputians, can tie a giant Gulliver down to the ground with their thousands of individually tiny strands.  The creation of networks is of course, a game that two can play, but energy companies will need to completely re-think their approach to what now needs to effectively be a political campaign strategy in the light of this new reality....
more...
Angela Watkins's comment, March 22, 2013 11:14 AM
Interesting article but I do believe is very true. Thanks for sharing.
Angela Watkins's curator insight, March 22, 2013 11:15 AM

Blogs Archives .... great article.  

Scooped by Jeff Domansky
Scoop.it!

Measuring Effectiveness: Coke Says Buzz Is Not Enough | Copywrite, Ink

Measuring Effectiveness: Coke Says Buzz Is Not Enough | Copywrite, Ink | Public Relations & Social Media Insight | Scoop.it

Plenty of people have said it before, but Coca-Cola had invested hard dollars to prove it. Online buzz is not enough to have a measurable impact on short-term sales. Online display advertising works better. While the concept seems to contradict what social media enthusiasts tend to tout, it's one of several studies that not only raise questions about the growing interest in online influence but also refute it. After all, if buzz doesn't drive short-term sales where display advertisements might, then what about influence?

 

Smart companies don't make decisions based on single studies. Of course, according to the Adweek article, Coca-Cola isn't ready to toss out the baby with the bath water. Its digital media team points out that the findings were based on one study with one segment of one company that appeals to a particular customer.

 

In this case, one with 61.5 million Facebook fans. Instead, Coca-Cola will continue to look for ways to measure online buzz and other popular social media counts such as video views and social sharing. The company, one of the early entrants into digital media, wants to find a predictive measure that can pinpoint financial outcomes — at least so marketers may better understand the tradeoffs among media types....

Jeff Domansky's insight:

useful perspective on the importance of social media measurement from Rich Becker.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it? | Public Relations & Social Media Insight | Scoop.it

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content...

 

Well, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! With sections for politics, business, sports, tech, entertainment, nation, world, and big picture news, The Gist seems to have all its bases covered. Both informative and funny, The Gist strikes a winning combination for wannabe news junkies with too little time to get fully caught up on all of the day’s hot topics and who have grown accustomed to the easily-digestible, 140-character Twitter messages.

 

In a recent conversation with Dave Kornfeld, editor-in-chief of The Gist, he noted that what inspired him most to launch the site was the chance to mimic the hectic pace of the news cycle in a funny, yet highly abbreviated way that people might possibly get real information from..?

Jeff Domansky's insight:

I have to agree, The Gist is enjoyable reading http://thegist.com/ ;

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The (R)evolution that is Public Relations | Trevor Young

The (R)evolution that is Public Relations | Trevor Young | Public Relations & Social Media Insight | Scoop.it
If you work in public relations (or are a business or marketing client who works with PR practitioners), you know full well the industry has been morphing and changing at a rapid rate. However, what might not be fully apparent is how deeply and radically things have changed as the industry adapts to a real-time hyper-connected environment. The infographic below - produced by Beth Monaghan and her company Inkhouse Media + Marketing - shows the profound impact new media and social technologies have had on the PR profession....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Simple Steps to Writing Great ‘How To’ Content on Your Blog | @ProBlogger

7 Simple Steps to Writing Great ‘How To’ Content on Your Blog | @ProBlogger | Public Relations & Social Media Insight | Scoop.it
Yesterday I announced our ‘How To…’ group writing project and issued readers of ProBlogger with the challenge to go away and write a ‘How to‘ post for their blog. On Twitter a number of people told me that they were having a little trouble with writing a ‘how to…’ post because it wasn’t their normal style of writing on their blog so I thought I’d jot down a few tips for writing ‘how to…’ content (something I’ve been creating for 10 years now on my blogs). What follows is how I personally tackle writing ‘how to’ or ‘tutorial’ style content....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Practicing Real-Time PR: The Right Gesture at the Right Time | MP Daily Fix

Practicing Real-Time PR: The Right Gesture at the Right Time | MP Daily Fix | Public Relations & Social Media Insight | Scoop.it

Hubspot managed (under the stewardship of my friend Laura Pistachio Fitton) to completely surprise me today with a custom care package delivered to my door. ...

 

One of the clear opportunities of social media is that we all have a chance to be more human brands, and that applies whether you’re in marketing, in PR, or in any kind of business online. I also love that Laura took the opportunity to practice some “real-time PR” or “real-time outreach,” delivering the right thing to me at the right time. Skeptics might argue that this kind of outreach isn’t scalable… and maybe it’s not. But what is scalable is the notion of listening, empathizing, and responding....

Jeff Domansky's insight:

Ann Handley likes real-time PR. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Flack: Reputation Capital

The Flack: Reputation Capital | Public Relations & Social Media Insight | Scoop.it

... It's easy to Monday morning quarterback absent the facts at hand, but suffice to say, Apple should quickly re-focus on what filled its once-bountiful well of reputation capital. The company, as message-minded as it is, should also aggressively re-build bridges with the outlets/journalists that have called it out.  Apple did get a small reprieve last week when Samsung was called out for over-hyping its Galaxy 4 launch (at Radio City). As for Jamie Dimon, I still believe he has enough reputation capital in his account to weather this latest Moby Dick of a storm.  Hopefully, the passage of time will eventually allow him to return to steering his ship to calmer (and perhaps more regulated) waters....

Jeff Domansky's insight:

A good look at reputation management by Apple and others.

more...
No comment yet.