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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Public Relations & Social Media Insight | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....

Jeff Domansky's insight:

Lots of surprises from this valuable blogging research study.

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5 Simple Ways Content Builds Trust | SteamFeed

5 Simple Ways Content Builds Trust | SteamFeed | Public Relations & Social Media Insight | Scoop.it

It’s no secret that trust needs to be earned before bringing in new customers.

 

Kind of like that crumb cake sample at the Starbucks cash register. Yep. Something as simple as a sample can make an impression in how people perceive your brand.

 

When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust...

 

Jeff Domansky's insight:

You'll find some really fresh thinking about content from Jessica Ann.

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These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes

These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes | Public Relations & Social Media Insight | Scoop.it
You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point?
For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics.
For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. 

The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....

Jeff Domansky's insight:

Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.

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Your Content Strategy Should Not Be Real-Time | HootSuite

Your Content Strategy Should Not Be Real-Time | HootSuite | Public Relations & Social Media Insight | Scoop.it

...What matters is that that real time content creation or what’s being described as a newsroom for brands should not be the focal point of your content strategy.  It’s sexy, yes. Everyone is talking about it, yes. Every brand should have one, yes. We even build these for clients at Edelman.  But it’s one very small piece of the strategy, that’s it. Nothing more, nothing less.

 

A content strategy (notice I didn’t say a content marketing strategy) enables and positions a brand to tell a very consistent story across the media landscape. It helps draw parallels between what’s important to customers and what the brand stands for. It enables marketing teams to create more relevant content based on what the brand is comfortable talking about online and what it’s not comfortable talking about. It allows employees, partners and customer service to also participate and be a part of the story too.

 

A content strategy requires planning – months of planning in some cases.  Before building out the social or content narrative, brands must take into consideration several key inputs before making any assumptions on what they think is relevant, like...

Jeff Domansky's insight:

Understanding the difference between content strategy and content are getting strategy...

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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Media Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

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Hamid Ahmad's curator insight, March 2, 2013 9:36 PM

Explore Business Strategies through social media, they are here to stay....

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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeff Bullas

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeff Bullas | Public Relations & Social Media Insight | Scoop.it

The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?”

 

Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure...

Should the first click or the last click get the credit?...

So what has been the results achieved from social media marketing? Here are a few examples....

Jeff Domansky's insight:

Ten useful examples of social marketing ROI. A must-read for marketers and PR.  

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Denny's Does Not Deny Serving Horse Meat | Slog

Denny's Does Not Deny Serving Horse Meat | Slog | Public Relations & Social Media Insight | Scoop.it

Eater.com asked 11 fast-food chains in the U.S. whether they use horse meat. Ten of them said really, truly, unequivocally, NO.

 

But number 11?!


Denny's:

Reps said they were unable to provide comment.


Denny's did not deny serving horse meat.

 

Um, P.R. fail much?!?!?

Jeff Domansky's insight:

Media trainers alert... ;-)

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How Mobile Is Making Us Rethink Email Marketing

How Mobile Is Making Us Rethink Email Marketing | Public Relations & Social Media Insight | Scoop.it
Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now....
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Martin (Marty) Smith's comment, March 3, 2013 6:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Sylvie Mercier's curator insight, March 3, 2013 9:21 PM

New marketing ....

Marty Koenig's comment, March 9, 2013 12:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog | Public Relations & Social Media Insight | Scoop.it
Silly or supportive? Make sure your digital app works and actually benefits your customer. These examples from a hairdresser and dentist prove the point. Say no more...
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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....

Jeff Domansky's insight:

Great tips from Social Media Examiner's Michael Stelzner.

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Clay Christensen and David Skok: A not-quite-live blog of a conversation about disruption

Clay Christensen and David Skok: A not-quite-live blog of a conversation about disruption | Public Relations & Social Media Insight | Scoop.it
When to trust a theory over hard data, why companies that try to do too much get picked apart by competitors, and why sometimes industries have to learn the same lessons over and over.

 

...Skok said news organizations often do study their history, but they don’t focus enough on what’s coming next. Looking at profit and loss statements every quarter emphasize a snapshot of the past; Clay’s work says no, don’t only trust that balance sheet — trust a theory to predict what will happen in the future. But the idea of running large companies based on theories over hard numbers is a tough sell, Skok said.

 

As disruption occurs, it commoditizes layers in the value stack — what used to be a high-value-added activity, one others couldn’t easily replicate, becomes cheap and easy. In journalism, the Internet, wireless technology, and other technologies have broadened the market for information. As a result, Christensen said, everyone has access to more information than they could possibly use. But that doesn’t mean that the whole indusry has become commoditzed and profitable: Commoditization opens up opportunities in adjacent layers in the value stack, he said. What you thought was a commodity becomes more profitable and proprietary — so even as one business dies, it opens up new opportunities. He cited the example of Forbes, whose previous core business — a print magazine — has been commoditized, but which has made interesting new moves online....

Jeff Domansky's insight:

Great conversation worth reading.

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CMOs still struggle to get CEO buy-in for content marketing | Brafton

CMOs still struggle to get CEO buy-in for content marketing | Brafton | Public Relations & Social Media Insight | Scoop.it

...According to a new survey from recruiter Korn/Ferry, CMOs are among the most often let go executives. The survey, as reported by Media Post, suggests that the failures of these execs lie in the hands of their employers, rather than faults of their own. In many instances, brands let their CMOs go because corporate officials aren’t as open to strategic changes as they think they are, the report notes.

 

The survey found that approximately 60 percent of respondents say the primary reason a CMO gets released is that the professional attempted to drive change at the organization, but the company wouldn’t support with the CMO’s ideas. Twenty-four percent of surveyed professionals indicated that the CMO did not agree with the CEO about what success looks like....

Jeff Domansky's insight:

CMO'S don't get no respect.

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rosiemedia's curator insight, March 1, 2013 5:27 AM

If upper management  has the wrong idea about Content Marketing then this is what happens.  They don't realize how much content really changes the game. It isn't just a tactic to throw money at.  It's about communicating core ideas and the culture of a company.  That can be very scary for some CEOs if they don't realize that upfront.

Jeff Domansky's comment, March 1, 2013 6:33 AM
Totally agree Rosie. We need to provide ROI.
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Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic

Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic | Public Relations & Social Media Insight | Scoop.it

The vultures have been circling Groupon founder and CEO Andrew Mason for a while now. Today, they swooped in. With the company trading around a quarter of its IPO price and its future cloudy at best, the board officially gave Mason the boot and announced a search or a new chief executive. 

 

Mason, meanwhile, is going to fat camp. 

 

Or so he says in an amazingly self-effacing and candid goodbye letter he tweeted out to Groupon's employees (Groupon PR also confirmed it was real. Can't be too careful.). "I was fired today," Mason writes. "If you're wondering why...you haven't been paying attention." The ex-CEO then precedes to graciously take responsibility for Groupon's recent travails, before wishing his former work force the best. 

 

Say what you will about the man's business acumen, at least he's self aware....

Jeff Domansky's insight:

Classy. Check out his letter.

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Three reasons why advertising and social media don't mix | Econsultancy

Three reasons why advertising and social media don't mix | Econsultancy | Public Relations & Social Media Insight | Scoop.it

In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.

 

This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans.  None of these deliver value and are easily abused - with many marketers seeing them as just another contact list.

 

However, advertising and social media are like oil and water and should never be mixed, here's three reasons why....

Jeff Domansky's insight:

Good read and guidance for advertisers, marketers and PR.

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kjdfg defgerg's comment, March 1, 2013 10:42 PM
http://www.jeremyscottbestshops.com/
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Living in social times: the Financial Times discusses social media strategy | The Drum

Living in social times: the Financial Times discusses social media strategy | The Drum | Public Relations & Social Media Insight | Scoop.it
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca Heptinstall and communities editor Sarah Laitner about why the brand is still with the times as it celebrates its 125th year.Is there a certain platform you prefer working on?
Rebecca Heptinstall: Twitter is very much the Financial Times’s favoured social network in sheer community size (2.75m) and traffic to FT.com.

That’s not to say that other social networks aren’t important, they certainly are – for example, we were the first newspaper to reach 1m followers on Google+ in July 2012. We’re also figuring out what platforms fit with the brand as and when they pop up – for us it’s less about being everywhere and more about being represented well in a few places....

Jeff Domansky's insight:

Lots of learning and valuable social media insight from an old-school newspaper that gets social.

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Tracking the Harlem Shake meme | BBC

Tracking the Harlem Shake meme | BBC | Public Relations & Social Media Insight | Scoop.it

The Harlem Shake viral video trend, which has sparked over 100,000 imitations and garnered nearly a billion views, has been going a month. It's been unique in the speed of its spread.

 

On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day.

 

Over 700 million people have viewed the videos, YouTube says. More than 100 versions have at least a million views. The most has nearly 40 million.

 

The format is simple. The soundtrack to every video is New York DJ Baauer's song Harlem Shake.

 

Each video lasts about 30 seconds. For the first 15 seconds, one person - often masked or in a helmet - dances in front of apparently oblivious or uninterested people....

Jeff Domansky's insight:

Meme meme meme meme... meme ;-)

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Contextual Marketing Pays Off Far More | SteamFeed

Contextual Marketing Pays Off Far More | SteamFeed | Public Relations & Social Media Insight | Scoop.it
Contextual marketing can pay off far more than shooting for the star. Find out basic information from your audience, and market to them.

 

...So how do companies then identify their audience before sending a message? Fortunately, many in the mobile world make it easy to identify themselves. Smartphone, tablet and mobile devices users seem to be generally comfortable to handing their information, likes and dislikes over to third-party platform operators, whether it be social media or app makers. Once a company connects with one of these platforms then, and obtains the operator’s information gained from users, the audience involved becomes easily identifiable. The universe also becomes easily categorized by age, likes, gender, location and even income in some cases. All of these factors become critical identifiers in providing the context of an audience.

 

There are other ways to identify an audience context as well...

Jeff Domansky's insight:

Helpful insight into contextual marketing and how it can pay big results.

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Is Pheed the next big social network? | News.com.au

Is Pheed the next big social network? | News.com.au | Public Relations & Social Media Insight | Scoop.it

IT'S the social network you've never heard of but it's climbing the rankings in Apple's App Store.

 

In fact, Pheed is the number one most downloaded free app in the App Store under the social networking category, outranking both Facebook and Twitter.

And it's been that way for more than a week.

 

So what is Pheed and how does it work?

 

Well, it's a social network that works much the same way as Facebook or Instagram. You sign up, either with an email address or a Facebook or Twitter login, you follow people and people follow you back. You can comment on people's posts and they can comment on yours.

 

It looks and feels like a more sophisticated Instagram....

Jeff Domansky's insight:

Next big social media thing or shiny new toy that will be gone tomorrow? Explore...

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Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner

Generating Leads With LinkedIn: What You Need to Know | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

 

Stephanie Sammons blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking...

Jeff Domansky's insight:

Useful LinkedIn tips.

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Yahoo! CEO: Right Decision, Wrong Communication | The PR Coach

Yahoo! CEO: Right Decision, Wrong Communication | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Bringing telecommuters back into the office has never created such an uproar!

 

Yahoo CEO Marissa Mayer’s cuts to telecommuting, sparked catcalls from women’s groups, questions from academics, anonymous complaints from Yahoo employees and polarized opinions in the media and at office water coolers around the world.

 

On CNN, four experts practically choked each other trying to advocate their polarized points of view on this story. It’s a fun clip to watch but it showed how strong and divided opinions are on the issue....

Jeff Domansky's insight:

Really shows how critical message is in employee communications. Yahoo can do much better.

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Yahoo Work-From-Home Controversy Already a Silicon Valley Billboard Meme

Yahoo Work-From-Home Controversy Already a Silicon Valley Billboard Meme | Public Relations & Social Media Insight | Scoop.it
You don't mess around with the pajama army. The Yahoo work from home issue has already become a Silicon Valley meme. Stay tuned!
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The Secret to Creating Stellar Content Marketing | Heidi Cohen

The Secret to Creating Stellar Content Marketing | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
I’m often asked, “How do you continually create such great content without ever seeming to run out of ideas?” Like many of you, I didn’t grow up with a keyboard at my fingertips. I’ve had to learn how to get the content to flow from my brain to the page through continual practice. Here are eight steps to get your content marketing creation on track.  (This process also works for blogging.)....
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BuzzFeed and the double source | Wannabe Hacks

BuzzFeed and the double source | Wannabe Hacks | Public Relations & Social Media Insight | Scoop.it
BuzzFeed stir up a storm with a single, anonymous sourced story. Why?

 

...But as BuzzFeed has proved, one anonymous source does not merit a story, especially around a tricky topic. Basically, they published a story that challenged the accusations made by Michael Moore on Twitter that an Oscar nominated director was held at LAX for an hour and a half, with an anonymous LAX source challenging that, saying it was standard procedure and only lasted around 25 minutes.


The whole thing lead to a clash between Moore, Guardian columnist Glenn Greenwald, a few other new sites and BuzzFeed. Apparently, the anonymous source allows for wrong-doing to be covered up.

 

This kind of reporting is becoming more common place though. In a world of digital first you never know when someone else might scoop your story. This means organisations run with what they have, as they have it....

Jeff Domansky's insight:

Three words on this reporting: sloppy, lazy, unethical.

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How To Become Pope | Visual.ly

How To Become Pope | Visual.ly | Public Relations & Social Media Insight | Scoop.it
How the new pope is elected after Benedict XVI's resignation. Check out this cool video to see the process.
Jeff Domansky's insight:

A little timely, Friday video fun...

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The cringe-worthy things journalists do | PR Daily

The cringe-worthy things journalists do | PR Daily | Public Relations & Social Media Insight | Scoop.it
A longtime journalist turned PR professional reflects on the things that irk him about his former career.

 

...While most of my friends continue as journalists and I continue to be a news junkie, I am disheartened by the direction of aspects of the profession. It is even clearer in my job as a crisis communication practitioner.

Yes, there are still good reporters, editors, and producers out there, but there don’t seem to be as many as there once were. I don’t take questioning the Fourth Estate lightly, so I have put together some firsthand examples of practices that made me cringe as a PR professional, and as a journalist....

Jeff Domansky's insight:

Yes some poor practices by journalists but shared by Wall Street and Madison Avenue too.

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