Public Relations ...
Follow
Find
118.7K views | +72 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Key Mistake Undermining Your Pitch | Harvard Business Review

The Key Mistake Undermining Your Pitch | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
You won't be persuasive if you haven't done your homework.

 

...Innovators and intrapreneurs believe that their job is to build the best possible innovations within time and budget constraints. This is demonstrably false and counterproductively naive. Their job is to build the best possible innovations that their managements will enthusiastically, not reluctantly, support. The answer(s) to "What would it take to change your mind?" had better be known before the meeting's first PowerPoint/Keynote slide appears.

 

There is a powerful and singular exception to this. The CMO may loathe the idea, the new product council may hate your designer's guts, a rival business unit may fear you as an internal threat — but the surest way to "change their minds" is to have a real, powerful and desirable customer or client for your proposed innovation. Nothing is more persuasive and compelling than a customer who's expressed passion, enthusiasm and a willingness to pay for an innovation....

 

[Michael Schrage shares valuable insight into what it takes to sell-in innovations ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seven Metrics PR Should Track to Gain Respect | Spin Sucks

Seven Metrics PR Should Track to Gain Respect | Spin Sucks | Public Relations & Social Media Insight | Scoop.it
The CEO of Muck Rack recently listed four reasons the PR industry gets no respect.

 

...But, here’s the thing: I’m not so numbers driven I don’t recognize the need for the more, shall we say, light metrics. It is very difficult to measure brand awareness and the effectiveness of traditional PR.

 

Because of that, we have to find ways to measure our efforts in ways that are meaningful to the executives paying us.

 

I’ve broken down the types of things you can measure by light (brand awareness) and data-driven (business objectives). This is long. My apology…hopefully you can just cherry pick what makes most sense for your planning....

 

[Gini Dietrich writes about the PR measurement challenge ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creativity In PR: Talent And Toolkit Point To Gap Between Culture And Creativity

Creativity In PR: Talent And Toolkit Point To Gap Between Culture And Creativity | Public Relations & Social Media Insight | Scoop.it
The Creativity In PR study reveals a gap between an industry that views creativity as a core skill, and a culture that does not deliver consistently.

 

Asked to rate the importance of creativity in their day-to-day work out of 10, almost a third of respondents opted for full marks, and around two-thirds said 8 or higher.


This reinforces the finding revealed earlier this week, acknowledging creativity as a fundamental skill (95 percent), with most respondents considering themselves creative (89 percent).


However, almost half of all respondents replied that creativity is only involved in half of their day-to-day work or less - which perhaps helps to explain the gap between the perception of creativity, and the reality of its day-today impact on the profession.


These results, say co-author and NowGoCreate founder Claire Bridges, suggest "a lack of adoption of working practices to deliver creativity consistently."...

 

[This report is a source of interesting ideas to improve creativity in PR ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creativity In PR: Big Ideas, Creative Quality Emerge As Key Concerns In Landmark Study

Creativity In PR: Big Ideas, Creative Quality Emerge As Key Concerns In Landmark Study | Public Relations & Social Media Insight | Scoop.it
An in-depth study has found that big ideas and creative quality are key concerns for a PR industry that recognises the core importance of creativity.

 

[This global study is worth reading by PR pros ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Ultimate Social Media Sizing Cheat Sheet | AllTwitter

The Ultimate Social Media Sizing Cheat Sheet | AllTwitter | Public Relations & Social Media Insight | Scoop.it

...Good news – not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.

 

See the infographic for all that essential sizing goodness....

 

[Practical pics tips for your social media photos ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Social Media Publishing Lessons Brands Learned This Year

5 Social Media Publishing Lessons Brands Learned This Year | Public Relations & Social Media Insight | Scoop.it
Social media is still in its infancy as a marketing tool and we're all still learning. Here are 5 social media publishing lessons some brands learned this year.

 

...as you’d expect, many brands aren’t yet ready to take the stabilizers off yet. In 2012, there were some great examples of how to use social networks and social media publishing processes to promote products, content, and services. But companies can also learn how to do it right from those who did it (very) wrong....

 

[Whoa! Lots of learning here ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The guide to taking on big brand’s best social media ideas -- Part 2: Developing a content strategy | SmartBlogs

The guide to taking on big brand’s best social media ideas -- Part 2: Developing a content strategy | SmartBlogs | Public Relations & Social Media Insight | Scoop.it

ocial media is fun to talk about but tough to implement. The truth is there is no cut-and-dried secret to developing a great social media program. Your social presence must be adapted to fit your business and brand. Wait, what was that? Yes, adapted means you have to do some work.


Perhaps this is why so many struggle with social media. We hear words like “strategy” and “content creation” and we automatically cringe, wondering where we should start climbing this beast of a social media mountain. It’s simply too much work.


But even though every brand needs to develop their own strategy, there are a few keys to getting started that everyone can use....

 

[Three valuable social media strategies to testdrive ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How we read, not what we read, may be contributing to our information overload | Nieman Lab

How we read, not what we read, may be contributing to our information overload | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.

 

...What the findings suggest, Holton said, is that the news platforms a person is using can play a bigger role in making them feel overwhelmed than the sheer number of news sources being consumed. So even if you read The Huffington Post, BuzzFeed, The New York Times, and ESPN in a day, you may not feel as inundated with news if you read on your phone instead of on your desktop (with 40 tabs open, no doubt). The more contained, or even constrained, a platform feels, the more it can contribute to people feeling less overwhelmed, Holton said. A news app or mobile site, for instance, is an isolated experience that emphasizes reading with minimal links or other distractions. Compared with reading on the web at your computer, your options seem smaller....

 

[This is a fascinating news consumption study ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter

The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter | Public Relations & Social Media Insight | Scoop.it
The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]...

 

Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice.

 

Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+.

 

Some 78 percent of the top internet retailers use Pinterest, ahead of Google+’s 73 percent, which is up 6 percentage points since May....

 

[Marketers will find these stats interesting ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Corporate, Employee and Marketing Communication
Scoop.it!

35 Great Resources to Blogger Outreach and Guest Blogging | KISSmetrics

35 Great Resources to Blogger Outreach and Guest Blogging | KISSmetrics | Public Relations & Social Media Insight | Scoop.it

Excerpted from article intro by Kristi Hines on KISSmetrics:

"If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media audience), then guest blogging and blogger outreach are avenues you may wish to explore. When you connect with bloggers in your industry, you are given platforms for communicating with your potential customers like never before.

 

The following are 35 resources to help your guest blogging and blogger outreach — including networks specifically created to help you connect with bloggers, guides for guest blogging and blogger outreach, and guest post opportunities for marketers..."

 

The author proposes the 35 resources in the following four main sections:

1) Guest Blogging and Blogger Outreach Networks;

2) Guest Blogging Guides;

3) Blogger Outreach Guides;

4) Great Guest Blogging Opportunities for Marketers;

 

Read full great article here:

http://blog.kissmetrics.com/guide-to-blogger-outreach/


Via Giuseppe Mauriello, Barb Lack
more...
Laurence Roelants's comment, October 25, 2012 5:46 AM
Great article, Giuseppe! Thanks!
Giuseppe Mauriello's comment, October 25, 2012 5:53 AM
Hi Laurence,
Thank you for appreciation about my curated article!
Rescooped by Jeff Domansky from personal storytelling
Scoop.it!

#498 How old is too old? | Cathryn Wellner

#498 How old is too old? | Cathryn Wellner | Public Relations & Social Media Insight | Scoop.it
For James Arruda Henry, the answer to “How old is too old?” would be: “Never.” He was 96 years old when he learned to read. Once he acquired literacy, he hand-wrote his autobiography, In a Fisherman’s Language.

 

[Very inspiring story about storytelling by Cathryn Wellner ~ Jeff]


Via Kathy Hansen
more...
Tom George's comment, November 26, 2012 5:03 PM
Hey Jeff, how's it going, how long have you been curating content on Scoop.it
Jeff Domansky's comment, November 26, 2012 5:24 PM
Hi Tom, been Scooping for just over a year. Really like the platform. How 'bout you?
Tom George's comment, November 26, 2012 9:32 PM
Hi Jeff, yeah I absolutely love Scoop.it the platform really gave me the vision and energy needed to start my curation community Internet Billboards. I am really interested in the future of curation
Scooped by Jeff Domansky
Scoop.it!

Storytelling: The Narrowest Building in the World | Fotobabble

Storytelling: The Narrowest Building in the World | Fotobabble | Public Relations & Social Media Insight | Scoop.it

Fotobabble is an interesting storytelling tool for your desktop or iPhone. Upload a photo and add your story by recording a simple audio track on Fotobabble’s website. It’s free and with the addition of a studio quality microphone, the creative possibilities get very interesting.

 

Just click on the picture to hear my quick story about the narrowest commercial building in the world in Vancouver’s Chinatown. Or here’s the link:  http://www.fotobabble.com/m/azFaaXAvNFZWZ1U9

 

You simply create a free account, save your creation, share it or embed it on your website. it’s dead simple to use, though you’ll want to use a better quality microphone than I did for my demo.

 

Photo credit: Travelfox via Flickr
http://www.flickr.com/photos/juliusreque/5018416330/

 

Fotobabble: http://www.fotobabble.com/

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Your Content Strategy Should Include Prezi | Content Marketing Institute

Why Your Content Strategy Should Include Prezi | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
Prezi is a hot new tool that helps people present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi.

 

Content marketing and technology have become inseparable. To reach your customers effectively and to outsmart your competitors, you need to constantly hunt for innovative tools. One such tool that’s making everyone sit up and take notice is Prezi....

 

[Good look at Prezi's advantages for content pros ~ JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Calculate the Value of a Like | Dan Zarrella

How to Calculate the Value of a Like | Dan Zarrella | Public Relations & Social Media Insight | Scoop.it
Do the math....

 

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

 

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter....

 

[Dan Zarrella even provides a calculator tool. No excuse for not measuring ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Lessons From the Best Example of Content Marketing Ever? | Jay Baer

5 Lessons From the Best Example of Content Marketing Ever? | Jay Baer | Public Relations & Social Media Insight | Scoop.it
McDonald's Canada has answered more than 10,000 questions posed by their customers to create perhaps the greatest content marketing program ever.

 

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?”

 

Here’s the deal.

 

Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers, whether you like it or not. It doesn’t matter whether anyone in your industry is doing real-time Twitter response. Major companies are doing it, and thus are training consumers to think of Twitter like a telephone. It doesn’t matter whether anyone in your industry is answering every customer question publicly. Major companies are doing it, and thus are training consumers that the era of self-serve information is truly upon us....

 

[Jay Baer offers a good take on the importance of content marketing ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creativity In PR: Resourcing Seen As Biggest Barrier | Holmes Report

Creativity In PR: Resourcing Seen As Biggest Barrier | Holmes Report | Public Relations & Social Media Insight | Scoop.it
Resourcing is seen as the biggest barrier to innovation in PR, according to the new Creativity in PR study.

 

Overwhelmingly, lack of time was cited as the biggest barrier, at 65 percent overall with little difference between in-house and agency.


Other major barriers include lack of budget (48 percent), overworked staff (37 percent), and a lack of clear creative objectives (33 percent). A quarter also blamed a lack of understanding between agency and client.


"The recurring references in the study to 'lack of time' impacting creativity are a critical factor and an issue for clients and agencies alike to wrestle with," said study co-author Claire Bridges, founder of NowGoCreate. "The PR industry is expected to deliver killer ideas often in extremely short timeframes, and to do it thoughtfully and brilliantly takes time."...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Visual Storytelling Can Bring Out a Company’s Humanity | Lou Hoffman

Visual Storytelling Can Bring Out a Company’s Humanity | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

The largest semiconductor in the world runs a story depicting tattoos with “Intel” as part of the deisgn.

 

Caterpillar produces a video about the role of their tractors in uniting the country of Madagascar.

 

Visual storytelling can be an effective means to show a company’s humanity to the outside world....

 

[Lou Hoffman talks about the impact of visual storytelling for business ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How a fake press release made everyone think Google was buying ICOA | memeburn

How a fake press release made everyone think Google was buying ICOA | memeburn | Public Relations & Social Media Insight | Scoop.it

If you were flitting around a few tech blogs yesterday, you may have read a story about Google’s planned acquisition of a wireless network provider called ICOA. The articles were based on a press release from a service called PRWeb, which said that Google would be shelling out some US$400-million for the service, which provides public areas in the US with wireless hotspots, in a bid to “further diversify its already impressive portfolio of companies”.
The thing is, the press release wasn’t true....

 

[Cautionary tale and a reminder to be wary of sharks ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

12 Social Thought Leaders Reveal Their #1 Tip For 2013

12 Social Thought Leaders Reveal Their #1 Tip For 2013 | Public Relations & Social Media Insight | Scoop.it
With the New Year right around the corner, there's no doubt that you are already in the process of planning out your marketing strategy for 2013.

 

With the New Year right around the corner, there’s no doubt that you are already in the process of planning out your marketing strategy for 2013. While much of it may be similar to last year’s strategy, I strongly encourage you to revisit your social game plan. A lot has changed over the last 12 months and without a refresher, you may not be in the best position to succeed. If you need some guidance on what to do, I have got you covered. I recently surveyed 12 of the top thought leaders in social media in an effort to provide you with the support you need to develop a social strategy that will help make 2013 a breakout year for you and your organization. Before you lock in your plans for 2013, reflect on the tips below and incorporate them into game plan....

 

[Lots of great insight from these social media thinkers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees 1B Tweets Every 2.5 Days | TechCrunch

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees 1B Tweets Every 2.5 Days | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Twitter CEO Dick Costolo has once again promised that Twitter users will, indeed, be able to download a full archive of their tweets in just a matter of weeks.

 

...The rest of the talk has other interesting factoids too, including the below:

- Since Costolo took over the CEO role, Twitter has grown to 500 million users sending over 350 million tweets per day.
- During the World Cup in summer 2010, Twitter was seeing 3,000 tweets per second, and was sweating the system crashes. Recently, it saw 12,000-15,000+ tweets on Election Day in the U.S.
- When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
-Twitter is working with the Japanese government on a “lifeline project” which includes things like making lists of government agencies on Twitter that people can follow in the wake of a disaster or emergency. The project will be expanded to all of Twitter’s markets, with the U.K. and Spain indicating interest already.
- Twitter hands over every government request for the take-down of tweets to the website Chilling Effects....
- The service will “never change” its 140-character limit....

 

[A look inside the Twitterverse according to CEO Dick Costolo ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tweet Smarter, Not Harder [INFOGRAPHIC] | AllTwitter

Tweet Smarter, Not Harder [INFOGRAPHIC] | AllTwitter | Public Relations & Social Media Insight | Scoop.it

You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

 

And wait. And wait. And nothing happens.

 

Does this sound familiar?...

 

[Terrific Twitter tips to transform your business ~ Jeff ]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Rise of the machines: is Google changing history? | memeburn

Rise of the machines: is Google changing history? | memeburn | Public Relations & Social Media Insight | Scoop.it

According to the experience of thousands of Australian students, Google might just be changing history.


Back in the day it was my revisionist politics professors who took the blame for rewriting history, especially in early 1990s South Africa. At least their intentions were honourable and they were mindful of what they were doing (that’s not to say everyone agreed with them).


Nowadays, however, it seems that it is possible to change history accidentally, carelessly, maliciously or just for fun. We’re told by the poster child of crowdsourced information, Wikipedia, that the system has the ability to heal itself and, to be fair, their track record with winkling out hoaxes is not too bad and they are very open about the ones they have missed. But as open as Wikipedia is, it does have an army of vigilant and proactive volunteers policing the site – as anyone who has tried to add a Wikipedia page will know.


What happens in the wild open information wilderness of Google, however? As mentioned, in the case of a recent Australian exam paper, Google really can rewrite history. To demonstrate, a quick game of spot the difference....

 

[Provocative post and very thoughtful reading ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Right Way to Measure Content Marketing Results | Contently

The Right Way to Measure Content Marketing Results | Contently | Public Relations & Social Media Insight | Scoop.it
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.

 

[Great reminder about measuring results for content marketing ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Storytelling
Scoop.it!

Nonprofit Storytelling Resources | Wilton Blake

Nonprofit Storytelling Resources | Wilton Blake | Public Relations & Social Media Insight | Scoop.it
This is my curation of the best nonprofit storytelling resources that I’ve found. If you know of any nonprofit storytelling resources that should be included in this list, please share them w...

 

[What a great collection storytelling resources for anyone who tells stories ~ Jeff]


Via José Carlos
more...
paula ugalde's comment, December 3, 2012 10:47 PM
Excelentes curadorias José Carlos!! Essa vou partilhar direto!! Abrs!
José Carlos's comment, December 4, 2012 8:29 AM
Obrigado Paula :)
Rescooped by Jeff Domansky from Hybrid PR
Scoop.it!

Pitching Bloggers vs 'Traditional' Media: 4 Things to Know | PR News

Pitching Bloggers vs 'Traditional' Media: 4 Things to Know | PR News | Public Relations & Social Media Insight | Scoop.it
When it comes to pitching stories, more of today's PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.

 

[Scott Van Camp shares basic blog pitching tips ~ Jeff]


Via Maria da Graça Pereira
more...
No comment yet.