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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community

5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results.

 

While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers. It’s particularly important since recent research has shown the average time spent using social media is increasing.

 

According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media. Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles. Here are 5 simple tips that will help you reach your prospects more effectively using social media:...

Jeff Domansky's insight:

Great tips on how to power up your inbound marketing.

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Philip Darbyshire's curator insight, June 6, 2013 10:12 AM

not a bad piece. This is where you can adda comment or link or call to action or whatever.

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30 Tips On Using Social Media for Competitive Analysis - Business 2 Community

30 Tips On Using Social Media for Competitive Analysis - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

I have been doing a little research on the use of social media for competitive intelligence. I have done this type of exercise in the past but thought I’d be a little different this time and actually make a blog post out of the sites I came across that I found to be useful in some way. These are 30 blog posts that I found that talk about competitive analysis using social media. Leave me a comment and let me know what you think....

Jeff Domansky's insight:

Terrific tips for PR, marketing and content strategists. Several of the 30 articles I hadn't seen and am bookmarking for future reference. All in all, worth reading.

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Philip Darbyshire's curator insight, June 6, 2013 10:12 AM

I love Spy Vs Spy!!!

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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

...The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.

 

They include tools, links, books and courses and a whole range of resources that will:

- Get you started.

- Take your blog and social media marketing to the next level.

Jeff Domansky's insight:

Very useful tips and tactics for blogging and social marketing by Jeff Bullas.

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Mary Anne Hahn's curator insight, June 9, 2013 7:34 AM

Excellent list of online resources.

Lisa Hamilton's curator insight, June 14, 2013 4:44 PM

I just started blogging, so I'm looking for ideas to help my with my blogs.

http://www.inspiredmeditationblog.com

http://www.paranormalpursuits.org

http://www.blogs4money.com

http://www.findingyoursoul.com

Please give me some feedback..Thank you!

Lisa Hamilton's comment, June 14, 2013 4:45 PM
It's a good article!
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13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Media Insight | Scoop.it

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

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37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity

37 Fantastic SEO Guides, Tips and Tactics | B2B Marketing Blog | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

 

But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)

 

So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year....

 

Jeff Domansky's insight:

Tom Pick shares a valuable resource of SEO guides, tips and tactics. Great reference tool.

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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...

 

Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.

 

But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.

 

If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...

Jeff Domansky's insight:

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

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Help Traduzioni 's curator insight, June 4, 2013 3:57 AM

"The key is to approach all parts of your marketing with confidence and a clear sense of purpose aligned with your brand and customers. Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand..."

 
WEDCBiz's curator insight, June 4, 2013 9:37 AM

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.

Robyn Mather's curator insight, June 8, 2013 2:59 PM

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article

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Twitter and Traditional Media: Rivals or Lovers?

Twitter and Traditional Media: Rivals or Lovers? | Public Relations & Social Media Insight | Scoop.it

Not long ago, the media looked at the web as if it was an awkward, unwanted stepchild. Today, the reverse is arguably true, with debate growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times.

 

At last month's Milken Institute Global Conference, PayPal co-founder Peter Thiel said he thinks Twitter will outlast The Times. His reasoning: Its business strategy is more solid than that of the storied newspaper. The debate got journalists talking on forums such as Muck Rack, with many people disagreeing. Some said it isn't a mutually exclusive relationship, or that one's success is predicated on the other's failure....

Jeff Domansky's insight:

I don't agree with PayPal founder Peter Thiel that Twitter will outlast the New York Times. But, the NYT no longer resembles itself from just five years ago and in another five years may look a lot more like it's digital siblings. The forests will be thankful.

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Jeff Fromm: Why The Old Definition of Brand Value Has Died - PSFK

Jeff Fromm: Why The Old Definition of Brand Value Has Died - PSFK | Public Relations & Social Media Insight | Scoop.it

To win over millennials, brands must incorporate participative benefits into their models....

 

In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core functional and emotional benefits divided by price would give us a proxy for brand value. Stronger brands had more price elasticity. However, the old definition no longer holds if you want to engage Millennials or older generations that are adopting a “Millennial Mindset.”

 

THE NEW DEFINITION OF BRAND VALUE

Millennials don’t just want to buy your brand, they want to be a part of it. They’re looking for ways to participate. And they want to understand why you do what you do not just what you want to sell. As a result, the brand value equation has morphed to include participative benefits. This is key for tapping into Millennial passion — and therefore, Millennials’ dollars. In The Participation Economy, (emotional benefits + function benefits + participative benefits)/price = brand value. We’ll explore this more in a bit. First, let’s review who makes up this generation — and how they influence your other consumers, too....

Jeff Domansky's insight:

This is a very thoughtful post on shifting brand values, selling to millennials and the "participation economy."

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Women In Business's comment, June 19, 2013 4:15 PM
For an NGO involved in facilitating domestic and international trade, this insight directs how we should shape our communications, how we can reach this group and what participatory benefits we can offer. Interesting.
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This Set-Top Box Is Better Than Any Smart TV

This Set-Top Box Is Better Than Any Smart TV | Public Relations & Social Media Insight | Scoop.it

The Fan TV offers live TV, DVR functionality, and access to video from around the web..? Fan TVA new gadget, called the Fan TV, has everything we want from a set-top box. While we don't know when it's coming out or how much it will cost, we do know one thing: It looks awesome. Just gotta have it!

Jeff Domansky's insight:

Gotta get me one of these Fan TV gadgets! When this new set-top box hits the market, watch the pace of change in TV viewing accelerate. Marketers take note.

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The Use of Hashtags in Your Crisis Communications - By Melissa Agnes

The Use of Hashtags in Your Crisis Communications - By Melissa Agnes | Public Relations & Social Media Insight | Scoop.it
Twitter plays an essential role within your crisis management. The use of a crisis hashtag is one of the most important parts of your crisis communications.

 

One of my favorite crisis bloggers, Kim Stephens, recently published an interesting summary of two reports by Project Hazards Emergency Response and Online Informal Communication (HEROIC), on their research around the use of Twitter by officials in the Boston Marathon Bombings. There are many aspects of these reports that are very interesting, but the thing that struck me the most was the inconsistency of hashtag use, across the board, during the week of events that followed the Marathon Bombings....

Jeff Domansky's insight:

Absolutely essential crisis strategy and potential weakness in the throes of the Boston Marathon crisis. Recommended reading for crisis managers everywhere!

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The 10 best ways to pitch a blogger

The 10 best ways to pitch a blogger | Public Relations & Social Media Insight | Scoop.it

I get several hundred pitches a week from well-meaning PR people.


My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.

 

Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.

 

How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...

Jeff Domansky's insight:

David Meerman Scott shares 10 excellent blogger pitch tips starting with don't pitch your product and to be open to other social media response.. 

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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales | Public Relations & Social Media Insight | Scoop.it

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. Retailers and brands are therefore increasingly focusing their attention on social commerce. But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?

 

In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap. Here's an overview of the converging trends that promise to transform social media into a viable commerce platform....

Jeff Domansky's insight:

Success in social media comes from converting your traffic and engagement online. This report has some really valuable insight for social marketers.

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Social Profile and Job Applciations | Social Media Today

Social Profile and Job Applciations | Social Media Today | Public Relations & Social Media Insight | Scoop.it

What’s considered “young?” Anyone who falls in the age range of 16 to 34. New research from ondevice showed that one in 10 people surveyed have been rejected for a job because of their social media presence. And, the majority (two-thirds) are not concerned that their use may harm future career prospects....

Jeff Domansky's insight:

There's some interesting research here about how younger generations are less careful about managing their online presence.

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Top Five Tips for Making Content Work for Your Brand

Top Five Tips for Making Content Work for Your Brand | Public Relations & Social Media Insight | Scoop.it

Content is king... That's what all the buzz has been about, right? Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. (See the B2C version here.) Why? Simply put, with so many competing priorities, marketers struggle with producing not only enough content but also content that justifies their investment by truly engaging users.

 

Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?...

Jeff Domansky's insight:

More useful tips on how to use content marketing in your B2B marketing strategies.

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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | Public Relations & Social Media Insight | Scoop.it
This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now!
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Phil Kleingeld's comment, June 5, 2013 3:24 AM
Dit artikel geeft aan hoe je zakelijk het beste gebruik kunt maken van de vele mogelijkheden van YouTube.
i-webdesigner's comment, June 5, 2013 6:08 AM
Just loved the picture - made me read an excellent article
Linda Allen's curator insight, June 5, 2013 1:38 PM

I can relate to the guy in the picture and great read!

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Old vs. New PR, and What Offers Better ROI

Old vs. New PR, and What Offers Better ROI | Public Relations & Social Media Insight | Scoop.it

...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.

 

Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.

 

Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....

Jeff Domansky's insight:

This intographic highlights differences between "old" public relations and "new" PR.

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The Best Twitter Chats for Marketers

The Best Twitter Chats for Marketers | Public Relations & Social Media Insight | Scoop.it
At almost any given time, it seems, someone is hosting a Twitter chat somewhere. So, how do you decide which ones to attend? To help you decide, I made a list of the best chats for marketers.

 

In this article from MarketingProfs, author Amy Vernon shares a thorough list of top Twitter chats for her fellow marketing professionals. While giving an initial nod to the originals, like #UsGuys and #SMGirlfriends, she shines a spotlight on smaller, sometimes niche, Twitter chats that users should also consider joining.


Chats include: #WGBiz, which discusses marketing for women growing businesses; #Pinchat, which holds Pinterest as its topic centerpiece; and #SWChat, which covers the social media impact on today’s workplace.

Jeff Domansky's insight:

Marketers and PR people will find this list of marketing Twitter chats useful.

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86 Inbound Marketing Charts to Use in Your Next Presentation | HubSpot

86 Inbound Marketing Charts to Use in Your Next Presentation | HubSpot | Public Relations & Social Media Insight | Scoop.it
Download and use these 86 inbound marketing charts from HubSpot’s 2013 State of Inbound Marketing Report in your agency's next client presentation.
Jeff Domansky's insight:

An incredible resource including:

- Benchmark data on inbound tactics compiled from actual results driven by over 3,300 marketers across the globe

- The business case for adopting inbound marketingKeys to building a successful inbound team

- Commentary from industry leaders, including Jay Baer (Convince and Convert), Bryan Eisenberg (the Grok), Michael Brito and Steve Rubel (Edelman), David Meerman Scott (marketing author), and Dharmesh Shah (HubSpot)

 

If you want to learn about inbound marketing this is your go-to resource from HubSpot.

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Paul Calkin's curator insight, July 2, 2013 12:23 PM

Another gem from Hubspot!

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7 Social Media Tips for CEOs | Mashable

7 Social Media Tips for CEOs | Mashable | Public Relations & Social Media Insight | Scoop.it

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found.

 

The study identified a wide array of benefits that come with top executives who are socially active online. More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....

Jeff Domansky's insight:

Social CEOs can have a communications domino effect on and within their organizations.

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Google Is Learning How Smartphones Impact In-Store Shopping

Google Is Learning How Smartphones Impact In-Store Shopping | Public Relations & Social Media Insight | Scoop.it

...Smartphones allow us to answer our own product questions about options, specs and, of course, price while we’re out shopping. And Google is trying to figure out what that means for marketing and purchase decisions. Seventy-nine percent of smartphone owners are what Google calls “smartphone shoppers,” meaning that they use their smartphones at least once a month in stores. That’s a lot of people.

 

If there are 130 million smartphone users in the U.S., then about 111 million Americans use their smartphones to prepare for shopping or to look things up while there. It’s not surprising that Google wants to get in all those heads and see what’s going on. There’s money there!... The most surprising finding was probably that people who consistently use their smartphones as part of their shopping spend 25% more than people who only use their smartphones for shopping occasionally....

Jeff Domansky's insight:

Some surprising results from this consumer research study. Valuable to know that frequent smartphone "shoppers" spend 25% more than average but the trick is to find the ways to reach and convert these uber-shoppers.

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LTE, smartphones & video are adding up to a mobile data boom

LTE, smartphones & video are adding up to a mobile data boom | Public Relations & Social Media Insight | Scoop.it

The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video.

 

The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...

Jeff Domansky's insight:

Here's a look inside several important mobile market trends will impact business and marketing in several important ways.

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Sherri Kesinger's curator insight, June 5, 2013 12:48 AM

Mobile and your marketing plan...

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This Chart Will Keep Cable Execs Up All Night

This Chart Will Keep Cable Execs Up All Night | Public Relations & Social Media Insight | Scoop.it

Americans are increasingly abandoning traditional television. In 2007, the number of "Zero-TV" households was around 2 million. It has since grown to more than 5 million, according to a recent Nielsen report. We first saw the news on Google Ventures Partner MG Siegler's personal blog.

 

Nielsen defines "Zero-TV" households as those that don't fit into its definition of a TV household. It doesn't mean that those households don't have traditional TV sets, but it's just that the majority of them get their content from computers, tablets, and smartphones. In short, it means they're not paying for cable.

 

But here's the real kicker: nearly half of these "Zero-TV" households are under the age of 35, marking a clear trend in our viewing habits. Anyway, look at this chart. It shows traditional TV households versus "Zero-TV" households broken down by age...

Jeff Domansky's insight:

Young Americans are flocking away from traditional TV, heralding big marketing implications. A must-read post on media trends for marketers.

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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Public Relations & Social Media Insight | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 

To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs.

Jeff Domansky's insight:

17 templates and content checklists recently updated by the Content Marketing Institute and ready for action. An excellent resource.

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Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community

Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an interior page, like a product page or “About” page. How long did it take you to find your phone number then? Last test: find a smartphone or tablet and pull your website up. You guessed it – how long did it take to find your phone number here? If it takes you more than five seconds to locate your phone number in any of these scenarios, your website has a serious problem....

Jeff Domansky's insight:

One of those bits of advice where Homer Simpson would say "Doh!"

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Juan Gavasa's comment, June 3, 2013 10:45 AM
You are welcome!
Jeff Domansky's curator insight, June 3, 2013 5:51 PM

The tip that keeps on giving ROI... ;-)

Paweł Banaszak's curator insight, June 4, 2013 6:48 AM

Useful information when a clients starts asking questions about tengible results.

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Top 10 Mobile Trends for 2013 (and Why YOU Should Care)

Top 10 Mobile Trends for 2013 (and Why YOU Should Care) | Public Relations & Social Media Insight | Scoop.it
Whether you're a consumer or a company, know what to expect from the top 10 mobile trends of this year (data from the CMO Mobile Summit 2013). With mobile’s development momentum looking unstoppable, industry experts gathered at the CMO Mobile Summit 2013 to talk about and share knowledge on some of the hottest happenings on mobile. The following are my personal top 10 mobile trends to watch out for. Top 10 Mobile Trends for 2013 1. Brands Will Care Even More About Reviews. Before any actual purchase, about 46% of consumers research on the product or service first – via their mobile. This is crucial because mobile is present all the way to the point of purchase (present from discovery to purchase)....
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